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TikTok Shop Insiders
Steal This 4-Level Affiliate Framework to Explode Your Sales In TikTok Shop
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Welcome to TikTok Shop Insiders podcast, your source for actionable news, trends and strategies. If you want to build a thriving brand or Creator presence on TikTok shop, this is your essential listen. Let's get started. All right, everyone, welcome to TikTok Shop Insiders podcast, your source for the latest news and strategies on TikTok shop. What's up? I am your host, Ivan. Very nice to see you again. Welcome back. It's been a minute. If you're listening to this, when we drop the episode, it's around the end of the school year. So you know how busy that gets with, you know, coming back to school or, you know, leaving school, all the festivities, graduations, all that stuff. But yeah, as you know, thank you for joining in today and as always, you know, welcome and hope to give you some, you know, TikTok shop bits of information that'll help you selling on TikTok shop. So, as you may or may not know, I have another podcast called Affiliate Academy hq. And in that podcast, I essentially I interview the top 1% of TikTok shop affiliates, right? And so these affiliates are killers. They're, you know, some of them have gotten millions of dollars in GMV. Like I interviewed a guy today, he's done over 1.4 million in TikTok shop lives in GMV generated, which is crazy. And then a couple days ago, I interviewed this college girl. She, I think she's like 19, and she does a million dollars a month in her videos. In the last, like two months, she's done a million dollars. So they're killing it, right? And so the, the thought idea for that podcast is, you know, really pick their brain and figure out what makes it work for them so that, you know, the audience can pick up, you know, some tips and tricks and see if it works for them, right? So you have 10 different affiliates, you're gonna get 10 different styles. So really just wanna share that with the audience that that's listening. So that's been going pretty well. And yeah, I just kind of been in the world of TikTok Shop affiliates as of late, really. And, you know, I've experienced all types of affiliates, right? And so within that podcast, you know, I'm going to interview the top 1%, right? But those who are listening aren't necessarily the top 1%. Some are extremely struggling, right? They post 10 times a day, you know, hundreds of videos with minimal sales, if any sales, right? So you have the whole, like, I've kind of been experiencing the whole spectrum of affiliates, right? Some that are kind of struggle, struggling and you kind of, you kind of, if you're listening to this, you've shared your samples and you know you're getting these videos and you're like, what the heck is this video? It's not making any sense. And I imagine they're not getting a lot of GMV in sales all the way to, you know, affiliates that are killing it. You know, they have a system, they're kind of, you know, time and time again, viral video after viral video, you know, hundreds of thousands in gnv. So yeah, my, my episode today, I, I want to go over like the four different levels of TikTok Shop affiliates, right? From, you know, what's their characteristics, you know, how you can kind of classify them and when you classify them, you as a seller, know or like I'll give you tips on how to best support them. Right. You know, how you support someone who's got zero GMV is going to be different than how you support someone who's got a million dollars in gmv, right. And so four different levels, four different ways that you as a brand can support them. So before I get into that, I kind of always like to share a little story that's latest and greatest, either personal or in business. But today it's going to be in business. And so I met with a brand a couple weeks ago. They were doing 30, or, sorry, $300,000 in sales on TikTok shop in the last 30 days. And you know, they had a call, met with me and kind of, you know, wanted to see what else they could do. Is there anything in my, you know, wheelhouse I can provide for them? And they were doing a kick, kick butt job, as you can tell by the 300k. But you know, taking a look at their, you know, workflow, their process, there's a handful of things that I shared with them that they should continue. Right. And you know, I thought it'd be beneficial to share that list with you guys as well. Right. And so this is kind of like that middle to high tier seller and there's always room for improvement. So these are kind of the takeaways that I shared with him for his brand. So he didn't have a discord to kind of cultivate the affiliates. Right. So he had affiliates, they're generating lots of sales, but it kind of ended there. Right. Building a community is typically like from the last couple months of TikTok Shop strategy is kind of where it's at. Right. So you have these relationships already. Theoretically, you've Kind of paid them a lot. Right. Because in the view of affiliate commissions, why not cultivate that relationship more? Right. And giving them more products to sell or kind of product launches. Right. So just keep them involved, giving them some ammunition to make more videos on your behalf, you know, creating a community around that. Another thing he kind of, he told me he pulled back on his affiliate outreach and, and kind of to me stopped kind of filling the top of the funnel with affiliates. And for me, I think you should always kind of, you know, put the gas on filling that top of the funnel of affiliates. So he kind of went from like a hundred down to like 10%. You know, if anything just, you know, drop it down a little bit by a little bit and see where your performance lies. So never any kind of like drastic changes when it comes to affiliates because what happens now is like, you know, you don't seed out those affiliates and then one month later you don't have those videos kind of populating Tick Tock's algorithm. Right. So you want to make sure that that's populated as well. They weren't doing a tiered commission structure. I talk about this frequently. And yeah, they're, they're kind of, they're, they're, they're open. Commission was at 20 and they didn't do any more or less. Right. But if you, let's say they start at 15% and they offered a higher commission for those affiliates who did well, then that's going to get them more videos or you offer them a higher commission in exchange for more videos. Right. And so if they like the product, they got some sales, of course they're going to want to hire commission. Right. So that's the idea here. So, you know, introducing a tiered commission structure and then the audience for him was predominantly Spanish, I would say like 80 to 90% Spanish, which is great. But obviously there's a huge, you know, gap there of English speaking. So stating the obvious, I think he knew this as well, but like, you know, focusing on English speaking affiliates to get English speaking club customers. So yeah, I hope those kind of quick benefits, those quick feedback for this guy is beneficial for you guys on to like the news part of the podcast. But as you may or may not know as well. May mid, May, mid to late May, May 21, tick tock shop specifically kind of had a lot of kind of layoffs at that point. I know a handful of Tick Tock people, they're great to work with and you know, one day they're there and one day they're not right. So it was around the time of the tariff, you know, back and forth and a lot of, you know, pressure kind of internally with sellers and I think it just kind of took its toll as well as Tick Tock not meeting its, you know, sales deadlines or sales goals. Right. So yeah, big shake up at the end of May that kind of threw everyone through dizzy and kind of seeing the effects of that now. But, but yeah, like, so I want to mention that, you know, what I heard from the grapevine was that it's kind of like missing targets and that's a big part of it. So yeah, some, some teams were cut in half even more, but that's kind of drastic. But yeah, Tick Tock's gonna do it this thing. I guess it's unfortunate but you know, something we need to kind of move on from and, and kind of learn from maybe. But yeah, it's, I think layoffs in general in the, in the, in, in the marketplace, you know, from you know, software and etc are kind of rampant or kind of, I don't know, I just see it a lot. So anyway, yeah, I just want to report that Tick Tock is a part of those layoffs and if you, your, your, either your TikTok rep is not responsive or your, you know, current TikTok rep is a little bit, you know, not, not as responsive. Let them like, it's, it's a crazy time over there. So definitely give them some grace. Another story here is hybrid target collaboration. And so what essentially that means is you're able to have a flat fee plus retainer. Sorry, so a flat fee cost plus commissions for affiliates. Right. And so before we were just given, you know, just, just a commission rate, right. Hey, you make one video for 20. Well now in TikTok you can choose a flat fee plus commission. Right? So you know, if there's a, a affiliate who is kind of higher value, they know how to make videos. We can say, hey, I'll give you a hundred dollars plus you know, your, your normal commission for an exchange for a video, right. So this kind of changes the game, puts you in front, you kind of pay to play it away, right? So yeah, just keep it on your radar. As far as, you know, the kind of changes in TikTok, as everyone knows here, Tick Tock is ever changing, so that's something to keep an eye on. You can now rate creators after they complete or don't complete their sample video. Right. So I don't know if you've seen this yet, but in the back End there's a little button here that says leave a review for the creator. And so this, like, I'm sure if you're listening to this and you sent out samples, majority of the videos you get are going to be less than stellar, right? And so here's the opportunity for you as a crew, as a seller, to give feedback to those creators and you know, they can kind of have their score get carried over and other sellers can maybe avoid them. Right? So yeah, I think it's all in the effort to clean up the creator system, right? You sometimes you get those videos where they have multiple products, they kind of flash your product for a second and that's it. Right. And it kind of checks the box of their, you know, fulfillment. This is a way kind of holding them more accountable. So definitely, I like that. Up next is the main part of the, the podcast, which is the four different types of TikTok shop affiliates. So number one, it's like the newbies, right? Kind of like entry level, you know, maybe the majority of the videos you get back. But essentially it's the GMV range of 0 to 100 or 0 to a thousand a month. Right. They just signed up, not a lot of experience. They don't have, have access to a lot of samples. Right. And so, you know, you're, when you evaluate affiliates, these are the ones with like zero gmv and so they're not likely to get them. So they're kind of looking for samples. You know, they're kind of not, you know, the videos don't have high quality. They're still learning it. Right. And so like what do you, how do you treat these affiliates? Right. And so what I like to do is take a look at their previous videos, right? Do they know how to make videos? Right. Whether it be TikTok shop or just personal, if they do, I'll go ahead and accept them, right. And kind of give them the tools they need to be better affiliates. Right. So I'll give them examples of popping videos. I'll give them, you know, what we call brand briefs and how to talk about our products. What are some, you know, points to make sure to bring out stories, suggestions for stories and calls to actions that they could use. Right. And so, yeah, I think these are, you know, newbie affiliates. And as a newbie seller, this is kind of maybe where you're geared towards, you know, going. Because, you know, as a new seller you don't necessarily have access to those higher volume sellers because, you know, higher volume sellers want to have higher volume products. Right. But this is maybe where you have to start as a as, as a newer seller. Up next is level two, which is kind of like the mover is what I call it. And their GMV range is between a thousand to ten thousand a month. They've kind of figured something out. They're posting, you know, a couple times a day. They still don't really have a system, don't really use optimization. They don't really look at affiliate data. But you know, their hooks can use systems, some, some work. They don't really use SEO. But what I like to do for these affiliates is inviting them to our discord and giving them more information and more coaching about the brand, about the product. Right. Because they're kind of early on the stage, they don't really have a brand that they're close to. So I think being, getting them to be a brand advocate is an important part here. Right. The, if you can kind of get them in the system, get them their first sales, you will now be looked at as that brand that kind of worked with them and kind of brought them to the top. So we've done this with multiple of our brands, right. Cold start brands launching and you're inevitably going to get that video that pops off well. Now if you maintain that relationship versus kind of like letting it flounder, you know, you're better off by maintaining and kind of giving them what they need. You know, start to cultivate that relationships pretty hard. Right. Then we do that through a couple of ways of like, you know, maybe sending them a gift basket of all of our products or whatever, like a handful of our products, our top products, if they do lives, sending them lives, some products for their live giveaways, right. To, to entice engagement. So really this is that first part where you like, okay, you made some sales for us, let's establish a deeper relationship so that you know we're both benefiting from here. Right. You get more affiliate commissions. We get, you know, your videos that are being made here also. It's a good spot to reach out for Spark ads, make sure that you kind of support them as well and give them what they need. If it's a well performing video organically, typically it's going to be a well performing video on Spark ads. So it doesn't hurt to test that. This next level right here is level three, which is the killers. And level three and level four are pretty similar, but these are ones that you know, have a system for themselves. Right. So you're looking between, you know, upwards of $100,000 a month in GMV generated more advanced move volume. You know, they batch film testing, looking at their performance numbers. They reach out to the brands to ask for spark codes. They're a lot more proactive. You know, they have a set of hooks that repeat that work for them time and time again. They're always hungry to learn more hooks. Right? So that's kind of the classification of these killers. And yeah, I love working with these people. I love interviewing them as well. It's great. They kind of have a system and very passionate about TikTok shop creating and so like you as a brand, like, how can you support them? Right? And so I mentioned it before, like all the things applicable before, like creating a discord or community to cultivate that relationship. Give them brand knowledge, you know, give them gift baskets, make them feel special, make them feel part of your team. You know, product launches is a huge one. You know, as your brand gets developed, you want to make sure that they kind of participate in that, right? Like, and, you know, every product launches opportunity to kind of make a new splash, right? So definitely include them in the product launches. They're already in your network. So, hey, I have a product launch coming in two months. Putting on your radar and kind of keeping that dialogue open. So when it does launch, it's. It launches strong. Typically you'll be, they'll be in the higher tier, right? So if these are high performers, you have a product already sent to them, like, give them a higher commission to entice more videos being made, right. I also like to use their success as a case study for ongoing affiliates, like, hey, this affiliate's killing it. $100,000 a month with this product and putting them in our brand brief, putting that story in the brand brief and it becomes pretty cool. The next step after that is them becoming an advocate or like a coach in the community. And really just kind of, who better than an affiliate who sells a hundred thousand a month to teach your other affiliates how to do that, right? So that's great. And essentially here it's like start to treat them like gold, right? They're moving and shaking for you. And you want to keep them as close as to the, you know, to your system as possible. Level four is the elite killers. These are ones that are doing like a million plus a month. Um, and they're like the top 1% of affiliates operate at scale. They're doing, you know, 5, 10, 15 videos a day. They've made a system, you know, for themselves that is just killing it, right? If you were to ask me to make 10 TikTok shop videos a day, I might, I'll quit. Like I couldn't even do that, right. I could barely do it one. But these guys are doing, you know, just, they just integrate it into their Daily Life. And TikTok Shop affiliates creation is like it's, it's numbers game. You want to get as much high quality videos out there as possible, right? They are the ones again reaching out for the Spark ads and kind of letting you know, like hey, I'm kind of hot stuff, I'm moving the needle, you know, support me with some paid ads and you know, it'll work out for you as well. But yeah, I think another, you know, how can you use them or you know, how can you best serve them, right? And these ones are extremely high performing. Now let's reach out to them and say hey, can we license your video that you created for other platforms, right? Using it on Facebook, getting a high return on investment. Some of these videos on TikTok are getting like millions of views, right? Well if you were to take that same video and put it on Facebook now, it's essentially like a retargeting campaign with that video, right? And so you're going to get a higher conversion rate. So yeah, just really, you know, extending that lifeline if you will with that affiliate. So you definitely. Yeah, another kind of step forward here is like they know your product, right? If they sold a million dollars of gmv, they know your product. And so including them in like R and D research and development, what are some new products, what are some ideas you have? What do you think would do? Well, right, and kind of getting them more involved. They're essentially being, becoming a core member of the team now. So treat them like that, right? And so I guess another thing want to touch base on is I mentioned this earlier in the, in the previous level, but being an advocate, you know, within the discord or coach within the group, right? So it's like it kind of gets closer and closer with the brand. So yeah, that concludes it for the four different levels of affiliates. It might be obvious, it might not, but it's really just like what are the different levels how as you as a seller can, can best serve them, get them what they need so that you know they can get you what you need which is essentially sales for your products on TikTok shop. So yeah, that concludes it. You know, if you like what you heard and you know it's always great to see those, those reviews and just you know, go ahead and on. On Apple podcasts or on Spotify. You know, I love seeing those reviews, so appreciate it. And then. Yeah, that concludes it for today. I'll catch you next time. Thank you. Bye. SA.