← TikTok Shop Insiders
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- [00:01]
A
Welcome to TikTok Shop Insiders podcast, your source for actionable news, trends and strategies. If you want to build a thriving brand or Creator presence on TikTok shop, this is your essential listen. Let's get started. All right, welcome everyone, to TikTok Shop Insiders podcast, your source for the latest news and strategies for TikTok shop. I'm your host, Ivan, and we have a special guest today. Her name is Jacqueline. She is a TikTok shop affiliate. Hi, Jacqueline. How you doing? Hi.
- [00:31]
B
How are you guys doing? Thank you for having me.
- [00:33]
A
Of course, of course. So just to summarize here, Jack, Jacqueline and I connected on Twitter. You know, she's sharing her story on. On there as well as other channels, but caught my eye on Twitter. And she's been killing it. Right. She had a six figure month. She is kind of teaching people how to do it and kind of really making some moves on the. On the TikTok shop affiliate space. So we're going to dive into her story just right now, so hope you don't mind that. Does that sound good, Jacqueline?
- [01:02]
B
Awesome. Yes. Let's get to it.
- [01:04]
A
Okay. Well, I always like to start with, you know, a little bit of background in yourself. You know, kind of before TikTok shop, what did that look like? And then transitioning into like, TikTok shop. How'd you guys. How'd you get mixed up into there?
- [01:15]
B
Okay. So basically growing up, I've always had a fascination with making money online ever since I was like. Like in middle school, I would always get into. I actually got into affiliate marketing at first and I found out, like, these little channels where you would just, like, link things. And I actually got introduced. That's when. Oh, this is a little bit further down the line, but let me backtrack a little bit. So when I was little, I actually saw like these surveys where you do it online and you get like commissions for that or something like that when you make surveys and you make money. So, like, that was like my first taste of, like, sense or money made online.
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A
Right.
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B
And I was just very intrigued with it. And I was like, I did not know, like, that was a thing. Like, I was always told growing up that you would need a job growing up and have a full time, like 9 to 5. Like, and my mom was a teacher, my grandma was a teacher. So I was going down that track of wanting to become a teacher when I grew up. So then when I went to college, Covid hit. So I actually was majoring in liberal studies to become a teacher. But When Covid hit, I actually came across something like a finance area on YouTube and I like found out about, like, stocks, affiliate marketing, Amazon, fba, dropshipping, all that stuff. So I was like, wow, like, I want to try this. Like, this is something that always interested me ever since I was young. So I went into that and I actually started going all in on dropshipping. So I started doing that from 2020 to 2023. I was just running a bunch of stores, doing it like all the other drop shippers, testing all these trending products, running these ads on Facebook. And then TikTok became a thing, so then running ads on there. And then that's when I came across TikTok shop affiliate, where there's these people just cutting out all like the expenses of doing fulfillment, cost of goods, and paying for like virtual assistants. And all they're doing is just making videos for these products and they're just getting commissions off of what they made off of the video. That intrigued me and I was, okay, let me go, let me try this. I made videos back when I was doing dropshipping and I made my own creatives. I never like outsourced for that or anything. So I kind of had that upper hand. So then when I went into TikTok shop affiliate my first month, I ended up doing it with $15,000 in profit, which was crazy because within the three years I was doing drop shipping, I never made that much of profit in my bank account.
- [03:50]
A
Right?
- [03:50]
B
It was always just like revenue days that I would get. So that literally was just an eye opening experience for me, saying, wow, you can make money from this. Like, I didn't know this was something that you can make like a job off of or something like that. So I ended up going all in the next few months. The next month I hit a $80,000 month, and then that next month after that I had my big month, which was a hundred thousand dollars.
- [04:13]
A
Oh, my goodness. Okay, wait, I have so many questions. Let's pause there. Awesome stuff so far. And now I'll recap a little bit similar to like any entrepreneur's journey, right? But you know, you have these ideas that come up about, you know, in your life. You know, drop shipping is one of them. You kind of pursue that and you see a little bit of success and you just, you know, see other things that are in a similar arena, right? TikTok. TikTok shop. And you're like, wait a minute, I can try that. And you see success in it, right? And so that's one thing you know, similar to my journey, I did Amazon to start and I saw success there. Then you see TikTok shopping. Like, wait a minute, this is. This could be even huge. And then you try it a little bit. All you. Next thing you know, it's a five figure, six figure month of like you say all profit. So first congratulations. You know, it's hard thing to do. Yeah, I'm glad to see you kind of that success. Cool, cool. Okay, so I have so many questions, but let's see where to start? Okay, so your first win. Take me back to like your first videos that you made. And obviously the first on this, the first one was a success. Like what are some of your first videos? What are some. Like did you have to power through to get to that, you know, success? Like what it took me back to that for those first videos that you made.
- [05:23]
B
Yeah. So honestly, I felt like I was really lucky with the first batch of videos that I made because I did it on like this trending product that I found on the little TikTok, TikTok marketplace. And the first video, I kind of based it off of how I made my ads. So I didn't really that much to go. I didn't have that much to go off of in, in terms of like content creation, a format of how like TikTok likes it. So I was just like, okay, let me just go off of what I know. And the first video was really, really educational, but it ended up taking off.
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A
The first video, that very first video.
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B
Okay, very first video. It was like 100k views. And I immediately saw that that day and I was like, oh my gosh, like, this is crazy. Like, so from then on I just started duplicating what that video was, doubling down on that.
- [06:14]
A
Did you use that method today, that format today, that video format today or.
- [06:19]
B
No, I've actually. Yeah, I switch it up every few weeks because there's like different things that comes across TikTok that like catches people's eyes more. Back then, what I did was just stay more on the educational side of just talking more about the product and how it's helped me. So I was just hitting more on like the, the emotions of people back then. I still do that now, but more it's. It's more like storytelling now than more of like a logical side of the product.
- [06:50]
A
Got it. I love it. I love it. Okay. And then so you got that first video. It's also some, some success. And then like what's kind of like your big success? Like what's the kind of biggest one.
- [07:00]
B
After that first video, I would say the next one. I feel like with success it's different for. For others, but for me it was like seeing that the numbers increase, not just like the on the dashboard, but the views from the video. And every single time I would see that, I would just base videos off of that point and add a little bit more to it. To what? I think it would add more information or help people convert better because I know that there's interest in the product. So. So I was like, okay, I just need to double down on people's insecurities with the product or how it could help them and vice versa. So that's just what I doubled down on that.
- [07:39]
A
Okay, so same product. Same product. Just. Okay. Just kind of continuing the education. The videos.
- [07:45]
B
Exactly, yeah. Testing different styles with it. And then the following month I actually found another winner and I started doubling down on that one. And when that one came across, actually came across like a week later, another winner. So it was just two winners in that month that made that month grow exponentially. So it wasn't just one product anymore.
- [08:03]
A
This was in March.
- [08:05]
B
So March was the 15K one. And then the two products that took off was in April. That gave me that 80k month.
- [08:13]
A
Very cool. Very cool. I love it. I love it. Okay, so you went in searching for products, you made videos and one popped off and then you just made more videos of that same product, changing it a little bit. What was that format? Like? You said it was more educational, but like what were some of the structural things that you had behind the video? Right. You know, hooks, calls to action stories. Like what did that look like when you created those videos?
- [08:41]
B
Yeah. So during that time I recently found out, like, there's so many different content styles you can go off of. Like there's voiceovers, there's you just talking to the camera and making a testimonial, there's you just showing the product. And I just played around with all those stuff.
- [08:56]
A
Okay, but the one wide, right?
- [08:58]
B
Yeah, very wide range. But the one that started taking off was like the voiceovers, because I can make the voice fast paced as well as the video itself. So I noticed that the faster clips that you have for the videos, it keeps the attention for the viewers to keep watching. So that's what helped me. And then that's when I started throwing in the benefits of the product in between doing.
- [09:19]
A
I love it. Yeah. Okay. So it's just kind of like testing out a wide range and seeing what works for you. Okay, so those are some of the highs, but what are some of the lows? Right. So you get these 80k months and inevitably it's not gonna keep that range either. Some low months, like videos not getting seen. What do you think for yourself? This is a common question from affiliates that I get. It's like, I have great times and it's not so great and so I'm not gonna make videos anymore. And they kind of fall off. Like, what are the things that you think about when you don't have those views, you don't have those sales? Like, what do you fall back on?
- [09:52]
B
Yeah, so definitely the main thing that I've learned about this is that it's, it's organic, it's. Everything's not of course given to you. It's of course going to be based on virality, how good your videos are. And that can flop sometimes and that's understandable. So the main thing that I knew going into this is mindset is a really big thing. The more that you put yourself down for having these views or these dashboard numbers, you see them go down, it will impactful. For me personally, it impacted the way that I would make my videos. So if I came across it as like, oh, I'm not doing that good and I would try to make videos that same day, the videos wouldn't be.
- [10:27]
A
As good as the vibe is necessary.
- [10:29]
B
Exactly. Yeah. The mindset is everything. When I'm playing into this and usually I just like block the numbers now out now at this point, like, yeah, it's good to look at, but I'm focusing more on the inputs than the output of it.
- [10:45]
A
What are those inputs for you?
- [10:46]
B
Yeah. So basically for me, I take things to like journaling, I journal a lot and I see a lot of affirmations and like I meditate and that's helped me get into that flow state and that mind state of like, okay, you can do this. Like, yeah, you have like the ideas. It's going to come to your brain. You just have to film it, right. And like see what's working already and implement that to your videos. So that's what goes through my mind.
- [11:08]
A
So correct me if I'm wrong, guys. So one asked, I've talked to other affiliates and one of the things they say it's like a num. A certain number of videos created per day. Right? They do like four per day or you know, X number per week. Is that something you abide by or is it kind of like more mindset, like get yourself in the groove and Then that'll kind of take care of itself.
- [11:27]
B
Yeah. So I feel like depending on, like, how much content you put out, I feel like it's more about the quality than the quantity. The better that you have your videos, like, you could be posting one a day, but those videos are really, really good. And you think that you did really, really good in those videos. And that's better than just trying to pump out, oh, I need to pump out like four a day. And they're not good at all.
- [11:48]
A
Okay. So it's just like the mental framework prior to the video, setting yourself up. Hey, really believing in the format that you're putting across. And then that'll kind of translate in the video and then into the sales.
- [12:00]
B
Yeah. And then of course, like. Yeah, there's like research too, seeing what's already working with other people, like with other products. You can implement that with your videos as well. Yeah.
- [12:08]
A
That leads to my next question of product selection. Right. You have a handful of, or, I'm sorry, you have a mountain of products out there. You have a. Your inbox is probably overloaded every day. And you have great brands reaching out to you. And not so great brands. Like, what's your product selection look like? How do you see success, you know, past these, like, messages that are being sent to you?
- [12:30]
B
Yeah, so I definitely have like a rulebook for myself when I'm working with brands or trying to look for products. I look for products that have a lot in stock just in case a video does go viral. You don't want. Want them to not have any more stock because then that's stopping you from making more money. So look how much stock they have, how much they sold. At least like a thousand unit sold just so they can have traction. So when someone clicks on that product, they can see that other people have bought it. I'd also look at the. The review or like the. The reviews of the product, seeing how much stars it has, and then the videos that already are made for that specific product. So if I can see that people already have viral videos for this product, I can build off of those to help me make my videos even better.
- [13:14]
A
Got it? Yeah. Okay. So that's an ongoing list. Any other items on your list that you can think of? Those are really good ones, you know, all kind of basis. If you don't have one of these, your video is essentially gone to waste. Or you don't have a fighting chance. Or it's a better fighting chance if you have all those things.
- [13:30]
B
Exactly. Yeah. I just feel like it's I'm trying to think of more of, like, in a customer perspective. If I saw this video on my feed and I saw this video and I looked at the product and it doesn't have like that many units sold, I wouldn't trust it. So I'm just thinking in the customer's mind, like, what would they, what would entice them to buy this right now?
- [13:48]
A
Translate, right? Something I've been noticing in the space and probably you in the affiliate side also. It's like supplements and like, it's maybe like a, like a red flag nowadays, right? Because, like, you talk about a supplement, you can get banned as an affiliate, right? You talk about it wrong. You have claims, et cetera. And even if, like, you don't have any claims, TikTok's algorithm can deem that you did say something and ban your account. Right. So do you work on supplements? Is that something you're. You're thinking about or how does that play in your products?
- [14:18]
B
Like, yeah, so supplements I have worked with a lot in the past and I've had success with them as well. I feel like it, it all depends on, like, the way that TikTok does its violations, right? Because I feel like recently it's been, no matter what you say, you have to be careful what you say and how you phrase it. They're very touchy with the certain words you say and claiming that it's going to for sure happen for the customer and stuff like that. It's all just making sure that whatever product you have that it is, it would translate well in a video to where it wouldn't get you violations. So, for example, like, there's this product that I was working with that has something to do with bloating. And a lot of people's angles would be something like losing weight. And that's something that TikTok does not like. A lot of people would get violations for that and a lot of people get their accounts taken down for that and that reason. So you just kind of had to think outside the box of, hey, what are some maybe words that like the TikTok AI would not catch on? Like, you know, that's when like slang words come in. Like, instead of saying like a big belly, you could say words like fumba or flumpa or something like that. Like something that's going to be hidden but slang that people would still understand. So in that case, I would really search up the reviews or products like on Amazon or something like that and see how these people are talking about how they Affected their problems and maybe see the types of things that they have in there.
- [15:43]
A
Yeah, that's a great. Like I've heard that before. But looking at Amazon reviews, good and bad and addressing that in your videos, talking about it and you know, talking about the product, I think in summary, also, it's just be super careful what you say. There is a term like results may vary. Making sure to include that in your kind of in your script, et cetera. Very cool. I guess now that you mentioned your process, your Successes in your 80k month and then your biggest month of all was a 6 figure 100k month. Take us back to that point. What did that video look like? Or was it on the back of one video, one product or just your hard work over time? Like take us to that 100k month. Like how did it start off?
- [16:30]
B
Yeah, so definitely it was one video that popped off, but there was still some videos that were still trickling in, some sales in there. But I feel like what this video does is that how I filmed it was. It was the one video that I did not script. It was something that I just came off of the top of my head and for some reason like when I uploaded I thought that it wasn't going to do very well, but it ended up. That ended up carrying me that whole entire month. And that specific video style was something different that I haven't done before. It was just me talking about unboxing the product and it was just me unboxing the product and talking about it and that one just really took off. And I feel like not only that, like showing more the genuine side of me instead of just like scripting out videos and like reading off of something and like recording this is me. Yeah, more authentic. And I feel like more people picked up on that when I was doing that as well as the product that I picked did have really high commissions. So that also helped with that, that.
- [17:33]
A
Month, that the money behind it. Awesome. Awesome. Yeah. One thing I wanted to talk to you about was one thing we preach and we do for our clients and our brands is cultivation of successful affiliates or even, you know, any affiliate, right. That brand and brand you work with, like what would you say would you know what, what draws you to making more content for brands? Like what are some of the things that brands do for you or that you like hearing from brands or you know, what are some things that you see like when you have, you have this success like from your eyes, like how does a brand kind of keep you, you know, in their circle in Their on their radar.
- [18:10]
B
Yeah. So for. For my point of view, I feel like brands that really care about their creators, such as, like, just like, talking to them, being like, hey, like, these are some videos that have been working for us, and I think it would do really good for your style, specifically because they really pay attention to the type of videos that I do. It's very different from someone else's. And they would say, hey, like, this video looks like more your style. You can try this. I think it would really work really well. Another thing that they do is, like, I give them ad codes and they run ads for it. So that's just another thing that gets me more views, more money in their pockets as well as mine, and then just pushes that out even more. That's something I also look for. And then just like, incentives. Some brands that I've worked with has, like, okay, if you hit this amount of GME GMV in this month, we can, like, get you a plaque. Or like, if you have this amount of GMV in this month, like, we can get you a trip or something like that.
- [19:01]
A
Yeah, so that's.
- [19:03]
B
Yeah, exactly. So having these incentives really, like, helps me want to get to that level for that brand as well as, like, feeling like they really know me. As in that. As in the term of, like, they watch my videos. Like, it's not just like another foot. They push to the side and be like, do this.
- [19:19]
A
How many brands would you say you're quote, unquote, close with? I kind of have that maybe you trust or kind of in their circle or.
- [19:26]
B
I do. I'm working with a few now. I would say, like, I have real, three really good brands I really like right now. Yeah.
- [19:37]
A
Okay, cool. Yeah, I love it. I love it. Any lives. I know. Lives is huge. I know. You know, Is that something you focus on or. Not really.
- [19:46]
B
Not really. I've not really tried lives. I've just more focused on just like the posting aspect of everything. I've just found more success with that.
- [19:53]
A
Yeah, for sure. Speaking of, like, niches, you mentioned product selection. I've talked with someone and they focus on candies and snacks and stuff. What are some of the areas categories that you enjoy creating videos for?
- [20:07]
B
Oh, yeah. Yeah. So the. The niche that I really like is beauty and personal care, and I just feel like it fits in more with me. It's also the aspect of, like, okay, what would someone see? Like, I look like someone that would, like, do makeup or something like that. So I was like, okay, let me go on this area as Regards to like, if I try to go into fitness, I don't really like, work out or anything like that. It wouldn't, it wouldn't match like, the demographic of what I'm trying to hit. So it's more of like, what niches would I think that I enjoy as well as what I, what would I look good doing or promoting in that sense?
- [20:39]
A
Yeah, like one, one kind of underlying tone that I'm getting from like speaking with you. It's like, it's really about a vibe. Right. And it's like that carries through on the video. Right. So you know, a product brand is very important to you. Right. The mindset going into creating the video is very important and it kind of sets you up in that video. Right. Because people look at videos and it's doesn't necessarily equate, like, emotions or, you know, kind of feelings behind it, but like, it does carry through. Like, you're kind of an example of like, that's, you know, something that happens from like your mindset all the way through the product selection because you need to feel natural about it, talking natural about it, and people see those videos and, and they can really tell the difference. So that's one thing I'm kind of taking away. So.
- [21:25]
B
Yeah, exactly. I, I, I'll just speak on that a little bit. Sure. There, yeah, there are some like, people that like, they just try and find the products with the highest amount of commissions, but they aren't very connected to it. So they're thinking, why isn't this video going viral or anything like that? It's because they aren't, they don't really understand the product. Some people just choose a product just because of the money behind it. But I feel like that, like you mentioned, it translates in the video and shows that you're not interested in it. And it would see people to just click off and just keep scrolling.
- [21:55]
A
Right, right. So let's say I'm sure you've started a couple of your friends and family maybe, or people have reached to you online. Like, what are your top one or two tips for them in this journey? Like starting out their journey. They have their account, they're created, you know, they, they have potential products in mind. Like, what are some tips that you have for their first couple videos or mindset or, you know, scheduling or something like that? Like, what do you think is for, for advice from you?
- [22:19]
B
Yeah, so definitely mindset plays a big part in a lot of people that I've seen making these big amounts of money because, so I feel like Being able to set certain, like, like, expectations for yourself. Not thinking that, like, just because, like, you see that someone's doing that, you're going to do it that first month, too. It always, always comes to, like, putting down the effort, how much reps you have going into it. Because even if, like, someone, for example, like, I put my friend on it, she has not made a video before in her life. So it's something that she has to get used to doing, and it's something that, like, she's not comfortable doing. I was like, so the more reps you do, the better that you'll get. Just keep studying these viral videos, especially with the same ones as a product, and then you can build off of that in your videos. Like, some things that I tell them is, like, the hook is the most important part because you need someone to stick in within the first three seconds, and that will keep. Keep them watching the video, and then their attention will go higher, and then they'll push. They'll push the video out even more. So, yeah, I definitely tell them work on the hooks. Hooks that are, like, trending right now. That will grab people's attention as well as getting more comfortable. As in pretend like you're talking to your friend on camera. That's the easiest way I can think about it. If you're, like, on FaceTime with your friend, how would you explain this product to them? And how would you tell them to get it, too?
- [23:37]
A
Right? Very cool. Very cool. Yeah. So kind of wrapping up here, but, like, you know, you're just starting your journey a couple months old. Like, what does the next month to, you know, future hold for you, Jacqueline? Like, what? I know you want to tackle TikTok shop hard, but, like, what does the next month kind of ongoing look like for you?
- [23:53]
B
Yeah, yeah. So definitely doubling down on brands, doubling down on making better videos as well as pushing more of. I wanted to share more of my journey, so I've been doing that more on YouTube, building my personal brand like you've seen on Twitter. And, yeah, just getting more calls in helping more people. I found the longer that I'm in this, the happier I get when trying to help people and get that same money for people. Because like we talked about earlier was I really love being able to provide for my family and helping others. I found that, like, I flourish in that, and the more that I do that, the better that everything else gets for me. So the more positivity I put out to, whether it's like, my friends, my family helping other people, I feel like that. That always comes back in the end. So, yeah, definitely working on the personal brand and pushing out way more new videos.
- [24:41]
A
Got it. Yeah. And then, you know, I'll make sure our team puts all your contact information, your Twitter, your YouTube and the show notes and yeah, that kind of closes it out. Any kind of last remarks out there that you had for prospective people.
- [24:56]
B
Yeah. If anyone wants to get started. Yeah. Just remember it's, it's. It's a long game. You just gotta keep going. It's all mindset and never quit because that's how you know that it's not gonna work out. You just gotta keep going.
- [25:10]
A
All right. And that concludes my interview with Jacqueline, a TikTok shop affiliate. She's had a great story from, you know, just starting talking about what inspires her, how does she did it and how to get to that six figure month, which is kind of what everyone's after. Amazing story. So again, thank you, Jacqueline, for being a guest. And that concludes it for this episode. Catch you on the other side than that.