Go pull up your last podcast episode right now and listen to the first 30 seconds.

Did you start it with something like: “Hey guys! Welcome back! I’m so excited to be here today!”

If you did… ouch. We need to talk. Because you are literally opening the gate and telling your highest-paying clients to turn around and leave.

Listen to me: You are bending over backwards trying to be the “nice expert.” You want to be liked. You want to sound friendly and welcoming. And meanwhile, your downloads might be ticking up, but your bank account is completely flat lining.

Why? Because high-ticket clients don’t pay thousands of dollars to hire a “friendly podcast host.” They pay to hire an absolute Authority.

In this episode, I lovingly call out the BS of the “polite intro.” I’m breaking down the exact 30-second mistake that is tanking your conversions before you even get to the good stuff. I’m going to read you two examples of the exact same episode intro: One that acts as a “Polite Repellent” and one that is a pure “Authority Magnet.”

(Wait until you hear how bad the first one is… and then check to see if you’re doing the exact same thing.)

In this episode, we’re covering:

The “Polite Repellent”: Why the “I’m so excited!” intro is officially dead, and why it’s accidentally training your listeners not to buy from you.
The Friend vs. Advisor Trap: Why being universally “liked” is keeping you broke, and how to command a room instead.
The 30-Second Rule: How to grab your listener’s attention immediately so they realize they need to hire you yesterday.

Stop being the welcome committee. Start being the Advisor. If you’re ready to see exactly why your intro is costing you thousands in lost revenue, hit play. Then, Get profitable in PRO!

Subscribe to my new show, The Substack Podcast Studio!

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