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New Year’s Day hits and suddenly everyone’s ready for a “new me”. Then January shows up… and most people quit.

In this first episode, I’m not giving you another step-by-step habit system. I’m more interested in the real question: why do some people thrive under pressure while others freeze, shut down, and drift back to old patterns?

I talk about resistance (Steven Pressfield’s The War of Art), the habit loop (cue, craving, response, reward), and why motivation is a trap once the novelty wears off. You’ll learn how to plan for failure before it happens, lower the bar with a “minimum dose” habit, and build identity-based habits that actually stick.

I also share my own why: ten years ago I was a completely different person. Stuck, avoiding discomfort, and building habits that kept me small. Since then I’ve rebuilt my life, my health, and my mindset, and this podcast is about helping you do the same.

If you’ve ever thought, “I care about this… so why can’t I just do it?”

This one’s for you.

The Real Reason You Quit Your Habits