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Carrie Wallace, CEO of FamGuru, shares how travel advisors can use FAM trips more strategically to grow their business. From choosing the right FAMs and preparing clients for out-of-office time to building stronger supplier relationships and retaining destination knowledge, this conversation is packed with advice advisors rarely talk about. Carrie also explains how FamGuru helps organize photos, notes, and supplier insights into usable content and post-trip reports. Plus, the conversation dives into the small details that make a big impact, such as thoughtful follow-up, proper etiquette, intentional networking, and how to stop returning home from FAMs feeling overwhelmed instead of equipped to sell.

About Carrie Wallace:

Carrie is the Chief Executive Officer of FamGuru. With more than 20 years as a travel advisor and agency owner, Carrie Wallace has explored over 80 countries across 5 continents. A natural problem solver and MBA graduate from Northwestern’s Kellogg School of Management, she combines deep industry relationships with a passion for innovation to simplify travel for advisors and clients alike. Carrie is also a frequent speaker on entrepreneurship, technology, and the future of the travel industry.

famguru.app

Resources Mentioned in this Episode:

Episode 3: Preparing To Go OOO? Do These Things First

Mastering FAM Trips

Today we will cover:

(04:00) Why FamGuru exists
(11:30) Preparing clients & your business to go out of office
(15:40) Building better supplier relationships during FAMs
(20:35) Avoiding overwhelm & organizing information while traveling
(28:50) How FamGuru works before, during & after a trip
(33:25) Post-trip follow-up, feedback & relationship building

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