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Vidette
Ryan Reynolds here from Mint Mobile.
Renee
With the price of just about everything.
Courtney
Going up during inflation, we thought we'd bring our prices down. So to help us, we brought in.
Renee
A reverse auctioneer, which is apparently a.
Courtney
Thing Mint Mobile unlimited premium wireless. 30.
Vidette
30.
Renee
Bid to get 30. 20.
Courtney
20.
Vidette
Better get 20.
Courtney
20. 15.
Vidette
15. 15. Just 15 bucks a month. Sold.
Courtney
Give it a try@mintmobile.com Switch. $45 upfront payment equivalent to $15 per month.
Vidette
New customers on first three month plan.
Courtney
Only taxes and fees. Extra Speed slower above 40g.
Vidette
Detailed.
Renee
We are joined by the wonderful, incredible, amazing everything, the debt, our actual dear sister.
Vidette
Not all wanderers are lost. And that's something that has been a big tagline in my life. I always say, not all wanderers are lost.
Courtney
Talk to us about that moment of decision that you made when you were in Hong Kong and you said, I'm gonna resign from HSBC and I'm gonna go to Ghana. What were you thinking?
Vidette
I think when it comes to conversations on entrepreneurship, people always tell you how to start, how to quit your job, right? And people tell you about the big break, the success, but no one tells you about the gray areas.
Renee
What did that process of overcoming look like? What did that process of grieving a friendship actually look like to you?
Vidette
That's such a great question.
Courtney
Hello and welcome to the To My Sisters podcast. I'm Courtney.
Renee
I'm Renee.
Vidette
And I am Videt.
Courtney
And we are your online sisters and host of today's episode of the To My Sisters podcast podcast.
Renee
I bet you're you're even wondering why are we here finding fans like this? Our guest even has her sun shades on. It's just given a whole lot of calamity. And that's because we are joined by the wonderful, incredible, amazing, just everything the our actual dear sister. We love you so much. We have wanted to bring you on the podcast and to our community for a hot minute. So, sis, welcome to the TMS podcast.
Vidette
Thank you, sisters. You guys are equally amazing and you already know this. I have been jetting all over the world, so, you know, I finally made time to be here in London.
Renee
Sorry.
Vidette
Wow. It's not a podcast, but I feel so privileged. You know, I love you guys so much. The journey with you as sisters, as partners in business has just been so awesome. So to be able to be here today and speak to you and share my thoughts and hear your thoughts, it's just exciting as hell. I've always wanted this for myself. So finally.
Renee
You know what?
Courtney
Let's even start right there because the journey of our relationship and our sisterhood has long outlived Just the Two My Sisters podcast. We have known each other for years, been inspired by each other for years, and Vidette is the CEO and Chief Minister of Enjoyment of Sorted Chalet, which is a travel company based in Ghana. And you, if you are a part of the sisterhood and you have been on our international retreats, you are not unfamiliar or a stranger to Ms. Vidette. You are the one who makes all of our international excursions and retreats with the sisters possible. And that all came from a meeting we had in Ghana at the end of 2020. Salte Chalet you had moved from. You're. You were doing a banking job in China to build Salted Chalet in Accra. And I was in Accra that Christmas, and you had just started listening to the 2 My Sisters podcast, which had launched just a month before. I was out in the city and you were like, courtney, we need to go and get a drink. I need to talk to you about something.
Renee
Oh, no.
Courtney
Literally went to. Where did you take me? That really high building in Accra.
Vidette
Is it Villagio?
Courtney
Yes, yes.
Vidette
We did go to.
Courtney
Yeah, yeah, you went to the Sky Bar. And literally over drinks, you were like, courtney, do you know what? You and Renee have started with this podcast. And I think that was the first time I had spoken to someone outside of, obviously us and our hopes for the podcast, who had seen the exact vision we had for the sisterhood without us even communicating to them. You are really one of the first believers and investors in this digital community and in this sisterhood. And that evening, you were literally like, have you guys ever thought about bringing sisters in person and doing travel experiences and go getaways with them? And I was like, no, we haven't thought about much, apart from.
Renee
Our microphones are toppling over. You know, we had different kinds of issues back then.
Courtney
And literally you were like, no, it's actually something that could really bang. And you've always been a visionary like that. And from that evening, this partnership was born. And I think literally the next year or two years later, we did our first trip to Tanzania.
Vidette
Absolutely.
Courtney
We did our first trip to Tanzania. And since we have been to Tanzania, we have been to Bali, which is where we got these fans, which is why they're here. We've been to Bali, we've been to South Africa, and we're going somewhere next, all be revealed. But, yeah, the sisterhood is not just about the listeners, but it's also about women like yourself. Women like Raquel, who's the head of tms, live in London and our London events, but women who have bought in to this vision as well and have brought their skill sets and their talents to making it possible. So you are actually a cornerstone and a key part, actually, of tms, and it's beautiful to actually get you to finally be here and to give you also the flowers you deserve. And, sister, say thank you. Thank you for believing in us and actually taking on a huge burden in this podcast. That was, yes, taking off, but it takes a lot of logistics and a lot of investment to get people to another country and to get people flying in from all over the.
Vidette
Well, yeah.
Courtney
So I saw a great place to start off with. This conversation is a little bit backwards to how we typically do things, but to talk about these girl trips that we go on. You are a travel babe.
Vidette
Yeah.
Courtney
How many countries have you been to now?
Vidette
I think now we're hitting 40. So, you know, 30 before 30. That's. That's done. And that's. I am not even 30, but I am. I am very much on my way to 80 before 30 would be nice, but I do think it's ambitious now. I'm saying, like, more like 50 before 30.
Courtney
50 before 30.
Vidette
No, I'm actually on serious because my 30th birthday is in December. What am I doable, though?
Renee
That's like, what, 10 countries?
Vidette
Well, actually, who am I kidding?
Renee
Yeah.
Courtney
Knowing you, you literally just came from la, you're in London for four days, then you're heading back to Accra. But talk to us about that. Where did this love for travel come from?
Renee
Yeah.
Vidette
Wow. Do you know what it is? I think I have always been a wanderer. I've always, always been a wanderer. And I remember when I was young, I would say to my mom, I can't wait to go here. I want to go here. And being a typical African mom, she was like, you're scaring me. You're too young. Just relax. Why do you want to go everywhere? But I think I've always had those itchy feats. I want to see the world. I want to experience things. And for me, risk is something I've always embraced. So when I think the first kind of memory when it came to travel was during university. I remember going through university, first year, second year, and just thinking, no, actually, first year. And was it. Yeah, first year and second year, just thinking to myself, is this the university that they promised me? Like, I feel like people hyped university so much.
Renee
Yeah.
Vidette
And for me, I was just like, is this it? Right? And I just didn't feel very content about my university experience. And I remember one of my friends saying to me, hey, there's space for the year abroad opportunity. And I remember in my first year, my mom had kind of said to me, you're not doing a steady year. But that day, something was in my spirits. I went home, I matched him, I said, listen, this is just to inform you that a steady year is. So now it's not about. It's not about whether it's a yes or no, it's about what country am I going to. And I've chosen a country that is very close to home, the Netherlands. So you have to let me go, auntie. And so, and so lives there. If you want someone to check up on me, she'll be there.
Courtney
Yeah.
Vidette
So I ended up going to the Netherlands and honestly, that really opened me to a whole world of travel that I didn't know existed. And I don't think that my social circle or my friends were doing that. So I started backpacking around Europe. That is like two weeks with my bag, going to Prague, Budapest, you know, everywhere I could possibly go for the most affordable prices. I was slumming it in those hostels. I recommend it when you're in university. But now me, I'm a hotel girl. Levels don't change during hostels. Like so for, for the most part, that is where that love for travel started. And you know, subsequently when I started my career at hsbc, I made it very clear to them that I will be doing international travel. Like that is, that is, if you don't give me an international placement, I probably will leave the firm. And that I was, I was prepared, this is how far I was prepared to go. I said to them, like, I need to do international placement because if I actually don't get these international placements, I'm actually willing to resign from my job to become a teacher abroad. I'll become an English teacher abroad because that means a lot to me, right? So obviously, by God's grace, I ended up getting this placement opportunity in Hong Kong, right? And being in Hong Kong was super life changing for me. And I continued to travel around Asia. And in that process, I realized that what became very apparent to me is not all wanderers are lost. And that's something that has been a big tagline in my life. I always say, not all wanderers are lost. So despite the fact that I am always running around the world, you know, I've lived in Ghana I've lived in London. I've lived in the Netherlands. I've lived in Hong Kong. I've traveled and stayed in places for a long period of time. I'm not lost, in fact, in doing all of this, I'm finding my destiny and the connections I make, the stories I'm able to tell, the stories I'm able to experience is what builds me to be the woman I am today.
Renee
That's so good. Not everybody that wonders is not.
Courtney
Oh, not every wonder is lost.
Renee
That was so, so insightful. And I think what I really enjoy about you, Vida, and the work that you do and just who you are as a person is obviously, there's the aesthetic element of traveling that we often associate with traveling. Right. The Instagramable photos, the sunglasses on my head. The sunglasses on your head, which are killing right now, by the way, is giving. But we often romanticize travel by the way that it looks. And I think what's really special about what you're doing with not just Sorted Chalet, but actually your work is you're curating experiences off of the back of the experiences that you have had as an individual. Right. And I think that's something that we as women should really embrace when we are thinking about traveling, when we are thinking about moving into different seasons of our lives or moving to different places, it's not just the way that it will look, but also the way that it makes us feel and the experiences that we're able to cultivate as a result of that. So what are some of the experiences that you have had that have been so pivotal to the way that you navigate the world? Now, I know you mentioned Hong Kong being so transformative about. Transformative for you. You. What are some of the experiences that you have had in these different places that have really informed the way that you engage with work, the way that you navigate the world, the way that you have transformed and become the woman that you are today?
Vidette
That's such a powerful question. Going to reflect on that a bit. You know, I think a lot of people don't step out of their comfort zone, and that's something that we talk about a lot. Nothing grows in the comfort zone. It's such a cliche statement. Everyone is tired of that. But it's true. Nothing grows in the comfort zone. And one of them, one of the biggest experiences in my life is I went through a heartbreak, and I was like, I need to go. I had always wanted to backpack Southeast Asia. And I remember that heartbreak propelled me to just pack my bags. I Booked a one way flight to Thailand. And in that time I just learned so much about what it meant to navigate uncertainty. Right. And a lot of people don't get to do that because not everybody is allowing themselves to step out of their comfort zone. There are so many people that if you ask, oh, I have a dream to go here, I have a dream to go there, but would never do it by themselves because of fear, because they, they have all these misconceptions about what is out there. And I think the biggest experience I've had in my travels is realizing that it is uncertain. But often we plan for failure and not for success. So the uncertainty might actually be good for you.
Renee
Yeah.
Vidette
And for me, every time I have traveled and not even had a plan because I've also been like someone who doesn't plan the travel very much. It's just been an awesome experience. I've come back with lifelong friends, I've come back with something completely different. So I think that there's always something great behind the uncertainty of travel because you come back with so much knowledge that you didn't have. But another thing that I think has been truly humbling about travel, even in the work setting, is really starting to understand that you don't know everything. And we are so obsessed with our little worlds and everyone thinks, this is my world, this is what I get. But oh my God, people are doing things so differently and sometimes you just need to get out and see how people are doing things differently. So I'll give you an example. When I was working in the bank, I delivered a project that was very successful in the uk and one of the reasons why I was asked to move to Hong Kong was because of the that particular project. I went to Hong Kong. Very brave. I thought it was going to be an easy thing. I was like, this is what we're doing. We're going to execute on this project X, Y and Z. And I remember my manager at the time saying that this is not going to work in Hong Kong. It's just not, I understand this work in the uk, but it's not just because people in Hong Kong don't do this type of thing. I was like, no, it's going to work. And true to her word, it did not work. And I remember that situation really allowed me to realize that every context has a different implication, a different meaning, and every context requires special attention. And that's what travel does. Travel allows you to contextualize people, contextualize business, contextualize your experience. Because one word you say in one country won't be the same meaning in another country. And for me, it's been very pivotal to go through that because moving to Ghana, it humbled me. I didn't go to Ghana with a lot of pride and as we all know, a lot of diaspora moved to Africa and don't become successful. Yeah, right. This is very common. I didn't go to Ghana with pride because of my experience in Hong Kong. I went with so much humility and I understood that. Charlie, in Ghana, you. There are certain rooms that you walk in and if you speak with an accent, the prices will triple. And there are certain rooms that you walk in. If you speak with no accents and you speak a tree, the prices will drop significantly. But there's also certain rooms you do have to go speak with your accents because they won't respect you. So is the humility of my travel and experience in Hong Kong was what I was able to translate to Ghana and just realize I don't know everything.
Courtney
Yeah.
Vidette
And I give the credits to travel for that.
Courtney
Wow, that's actually so beautiful. Travel does teach you a lot. And let's go there because you are such an intelligent, you're just a boss like that one intelligence.
Vidette
I like that.
Courtney
Now you are intelligent, you're a boss. Like to go firstly to find your way into banking and to then get to hsbc, working a corporate job, working very well, having your savings, and then on the brink of like the most unprecedented time we've ever seen. Be like, you know what I'm gonna do? Leave Hong Kong, leave this corporate job and go to Ghana to build my dream travel company, not knowing that it would become a seven figure travel company in just a couple of years. And then scale, you're still at the position of still growing that rapidly. Talk to us about that moment of decision that you made when you were in Hong Kong and you said, I'm gonna resign from HSBC and I'm gonna go to Ghana. What were you thinking? Please.
Vidette
You know, I think when you go through life, you need to be very conscious of those moments where you take that decision that changes your life. I don't think I've experienced anything like I experienced with that decision. And I don't know when I will experience my next thing. Right. And everybody has that. And I think people need to be very conscious and listen in to when your soul, your spirit, your mind is telling you to take a certain leap. And I think about that past experience with so much, you know, with so much respect and so much love and so Much care. Because what a wonderful time to be 25 and say, I'm gonna quit my job and move to Africa in the middle of a pandemic. You just know that thing did not come from my physical being. It was a spiritual decision. And I always say this. I say, people can look at what you do and want to do the same thing, but the drive and the push behind it is much greater. It wasn't me, because, trust me, up to. I did not want to quit my job. I was at home crying, like, why am I doing this? But it was a push. It wasn't. It wasn't a choice. It was God saying, you have to go. It was kind of like the story of Jonah. If I didn't go, I would have ended up in the belly of a whale somehow. My own belly of a whale.
Courtney
I love it.
Vidette
Something would have happened, right? So I did have to go. But I think in that time, there was a mixture of things. First of all, I really felt that push from God. And there was also a period of reflection. So I didn't make the jump immediately. I thought of the decision. Okay, so I made. I wanted to resign from my job in January 2024. No, sorry, January 2020. And I remember my. My old. My mentor at the time saying to me, hey, just be a little bit careful about this decision. Think about it and see if you want to do it. Because Covid's just hit. Nobody knows how the world is going to look. And that was great advice, actually, because sometimes we can be impulsive about our decision making. So I did spend the year thinking through what he shared, and I still felt very strongly. But that decision was made from, obviously the spiritual push I felt, but also a lot of research, right? A lot of people want to jump into things, but you want to start a business, and there is no market for that business.
Renee
Right.
Vidette
And for me, it was a lot of data research and realizing that actually there are going to be a thousand thousands of people are traveling Africa in the next couple of years post the pandemic. And so Charlie doesn't just do Ghana. We do trips across Africa, which that's why we've been to Tanzania and South Africa. So that research revealed to me that people are going to keep traveling. And what I learned in the process of doing this research was there's something called a V shaped recovery in the travel industry. When there is a traumatic experience experience, as was the case with sars, the travel industry dips and then it rises again. That's what the V shaped recovery Looks like. So I anticipated that travel was going to pick up at a very big speed post the pandemic. And the pandemic was going to end, by gosh grace, right? And that's exactly what happened. So in my thinking process, I said, well, all the bigger travel companies are sleeping right now because they don't have the marketing budgets, they don't know how to navigate the industry. So everyone's chilling, everyone's pulling back their marketing budget, Everyone is just on pause now. I have £40,000 in my bank account. Let me go to Ghana, let me go and create content. And somehow, some way, someone is going to see my content and they're going to come and support me, right? So that's literally all I had. All I had in my mind was, let me move to Ghana and create content about travel. So that's exactly what we did. And guess what? By the time the pandemic started to slow down, we were being called in the same circles as people that I looked at up to in the travel space. So that is the likes of Tastemakers Wind Collective. We were being called in the same circles. And the plan worked like magic, but that was because it was data backed as well as. God, this is why I love you.
Courtney
That's why I meant intelligent boss babe.
Vidette
Right?
Courtney
Because this theme of uncertainty came up in Jade's episode and it's coming up again. And I love that you're emphasizing this thing of calculated risk. Like a lot of people look at uncertainty and they think, oh, the option is failure or success? Success. But it's like, no, the options are statistical. What is the likelihood of success? And you working your way towards a higher likelihood of success by doing the calculations, looking at the data, doing the research, but also just to backpedal a little bit. £40,000 at 25.
Vidette
Yes. It was definitely between the range of 35 to 40k.
Courtney
How did you get there? Because I'm sure there's a lot of girls mid 20 who I think this.
Vidette
Money is exhausted now, let me that rent, set up furniture. But you know what? I've always been someone who was very. I wouldn't even say that I'm a big saver, but I'm also very calculated. I don't like suffering. That's one thing about me, I don't like suffering. I don't like to feel like I financially need anyone. Right. It can be a negative and a positive at the same time. So from the moment I stepped into the bank, I actually just set up something on my account where every month £500 would just leave my accounts, right. Including my savings. So as my salary increased, I continued to do that. Right. But I think I will give. This is the one time where I'm gonna shout out to the white boys, right?
Renee
Honestly, the white boys, they not a.
Vidette
Single time listen, but today, let's give them. This is the only time we give them their flowers. And that's a cute bouquet of roses. Because one thing about the white boys that I loved is they would always talk about money around me. So that's why I even invested in crypto for the first time, was because the white boys were chit chatting and I was there. I was like, ah, let me do this. But I also loved how fascinated they were about savings. And I remember actually seeing someone's account balance and I thought to myself, hey, Vidette. Hey, hey, hey. I said, this cannot be. If this man has this money in his account, then this will be my story. Yeah. So I remember just being very focused around how I would save money following that. So I. I've just always. Honestly, I didn't do much. I just did this £500 every month. And I just was very uncompromising about. I didn't have access to it, I couldn't get out of it for a very long time. And that accumulated. I think a lot of people don't pay attention to compound interest. I love that word, compound interest. Inject it into my spirit. Yeah, because you think that you have Nothing but that £2 every day, that £100 every day can change your life. Right. And you know, even now, I think as a business owner, a lot of my money goes back into the business. And those principles are actually things I can actually pick up and do again, you know, because I can definitely do a better job at how I structure that. Because a lot of time when you start a business, you just invest everything into the business. And I don't actually think that is maturity. I do think you should invest in yourself whilst you invest in your business.
Renee
Yeah.
Vidette
Limited liability exists for that particular reason.
Courtney
That's so good.
Renee
That's so, so good. I mean, this is why we actually call you our boss. Like, genuinely, when we see the desk, like, this is our boss. Genuinely our boss. If you're looking for a boss, it's for debt. But I love what you were saying about compound interest and I love the fact that you spoke about investing in yourself. Right. I think a lot of the women in our community and a lot of the sisters are probably feeling a little bit disillusioned. Especially in the financial space right now, given the reality of the cost of living crisis, given the reality of not necessarily feeling like they have that much resource in and feeling like, you know, I want to buy a house, I want to start a business, I feel like I need to have a certain level of Runway or bandwidth before I feel ready to pursue my dreams and take the plunge. But I think what's really interesting that you were just saying is, you know, that 40k left real quick. You know, I'm saying, so even when you do have a safety valve or even when you do have a certain level of Runway, you still actually have to take the leap, right? You still have to live beyond the leap. So what did that look like for you? Living beyond the leap. So you've taken the leap now you've moved to Ghana, you've decided, I'm pursuing my dreams. What does it look like after the leap for you?
Vidette
I love that question so much because I think last year I was in a very gray area and I felt a little bit stuck because I think when it comes to conversations on entrepreneurship, people always tell you how to start, how to quit your job, right? And people tell you about the big break, the success, but no one tells you about the gray areas. And the gray areas is where you spend 90% of the time. That middle ground between I've, I've blown and I have a bag now. Listen, I'm going to retire my friends. And the start is there is so much. That's where all the work happens. And I think I'm currently there, right? I'm, I'm in the beyond the leap. The leap is very exciting, actually. I think the leap is the easiest part, if I'm being honest with you now, to actually sustain that. Hello, let's talk about that. Let's. Let's talk about having a payroll of 10 people that you pay every month. Let's talk about going to fight for clients. Let's talk about not knowing where your next bread will come from. That's what we need to talk about. But I would say for me, there are, I think, you know, there's a Bible verse that says, like, you need to renew your mind. Yeah. And man, the Bible can really eat every day, no crumbs.
Renee
Since over 2000 years ago, God must.
Vidette
Have written the Bible at 8:00.
Courtney
What a mess.
Renee
That is so unserious, right? I have things to say.
Vidette
I've got things to say. But you know, the renewal of the mind is so important in business because there are days where you know, my family will tell you, I'm like, hey, this corporate job is kind of looking nice. And I have to renew my mind and remind myself of why I started, why am I here? Maybe there's a world where eventually I go into corporate. I'm not opposed to it, but I think that I just have to consistently renew my mind. Where is that thought coming from? So renewing of my mind has been a big part of how I navigate this kind of space. After you've taken the leap, but also surrounding myself with great people. What it looks. When you're building a business, what you want to build is an Olympic sports team. Right. And in the journey, you'll make mistakes. You might, you know, you might offend the wrong people, you might bring, you know, the wrong people on board, but you're going to also have successes and it gets better as time goes on.
Courtney
Yeah.
Vidette
Surrounding yourself with people who. Who believe in your vision, people who like you, just like you as a human being, and people who are willing to go the extra mile with you is going to be so pivotal, Especially if you're doing the journey by yourself, it gets really lonely. But when you look around and you have someone to call and just have a chat with, that's going to be super important to anyone's journey. And I would also say the process of constantly growing and wanting to know more. Because for us as Sota Charlie, we found success pretty early in our journey. A lot of people remind me all the time that, listen, to be able to exist in a market like Africa and pay your team, pay yourself, it's. It literally doesn't exist. Right. But we found success very early, and that can easily make you lazy. And I've definitely had some dips. Right.
Renee
That's good.
Vidette
And I've had to sit up and say, girl, you. You're nowhere near where you need to be. You know, where the vision you for yourself and the vision for this company, you haven't even scraped 2%. So you need to calm down and keep running. And I think that requires a combination of the mental renewal, the type of people you surround yourself with, and also just maintaining humility. Because if you have been called by God to do something, you don't get puffed up and proud and say, we're done now. And that's a big thing for me because when I am being lazy or things and, like, I'm just not feeling, I always say to myself that you're a steward, not just of this business, but of the people who work for you. So get up.
Courtney
Legit.
Vidette
Exactly.
Courtney
I love that. That is so deep. And it reflects in the way that you work for real that you take this as a duty and a responsibility. And it's beautiful to see. But I wanted to dive into that as well because you started off this journey with a co founder who was also a friend. Yeah, we're going there.
Vidette
Oh, we're going there we go.
Courtney
And it's all love. No, it's actually, we're even still good with your. Your ex co founder. But you started this journey off with a co founder and we are obviously co founders of two my sisters and female friendship is a core part of this. And your co founder was also your friend. So talk to us about the friendship breakup, the co founder breakup and the level double homicide. Yeah. A co founder breakup and a friendship breakup. What were the lessons you gained from having to make such a hard decision of ending a relationship which held double weight in your life?
Vidette
Wow, that's such a great question. And that's actually a question I've been reflecting on for the last two years and I continue to reflect on because that's when the relationship ended. And I think most of my reflection has also been a reflection of me. And that, that, that is the biggest thing you need to do in any breakup. It's very easy to project on someone. You know, they. You have to think about what happened there. But what about you? How did you contribute? Or what could you have done better? And I think for me, the biggest lesson I've learned from my co founder breakup is to everyone else, this is.
Courtney
A desk, but to you, it's launch pad.
Vidette
You start blah.
Courtney
This ain't a desk. This is opportunity.
Vidette
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Vidette
This. This is an interesting lesson, right? I probably would never get into business with a friend. And that's not because, you know, people always say, oh, your friend. No, it's Because I actually value friendship a lot. Right. And I value friendship to the point where I'm just like, nothing should separate a friendship that has been built in such a beautiful way. Right. And if that is business, then I don't want to be involved. Right. So that's one of my biggest lessons from there. But I also think that there's a lot of lessons for myself in terms of when they say, like there's a Bible verse that says that, you know, stupidity is bound to the heart of a child. For real, when you're young, you don't know much. There are many decisions that was taken in the process of our relationship that also came from immaturity. Right. And I, I actually admire you and Courtney so much. Renee. Renee and Courtney. I admire you both so much because I do think that there are certain values that you've learned so early that I'm just like, how did you know this? Like, some of us had to go through all these breakups to understand, like, small, small sense, you know? But I think that there was an immaturity element and, you know, not really balancing that personal relationship and business. And I think one thing that everyone needs to understand, I think the thing that you both have really clocked, is that if you choose to have a business with your friend, it's a different type of business. You're not co founders anymore. Your co. Your co friend does like, it just changes. So the way you move is different.
Courtney
Yeah.
Vidette
And I think for me, I was in a place where I'm like, I'm going to build this business and nothing is stopping me. So my speed, my energy, my passion really didn't give space for, for that maturity that you guys have. Right. And yeah, I definitely had to have to be self aware of that. I was moving at the speed of lights, which was beneficial to the business, which is exactly. You know, you see it in the fruits of what we've achieved, but it definitely made our friendship suffer. And I think that that's something that, for me is the biggest takeaway. When you choose to go into a business of any sort with someone that you love, you have changed the dynamic of the relationship. You. If you don't reflect on the fact that you guys are now friends, you've changed the dynamics of the relationship in the sense that now this, this relationship is going to be purely business, and that can really affect the friendship. And I think that that was where I was. Or you've changed the relationship in the sense that you prioritize your friendship over the business and you Kind of make that work. You know, that element of the service, the competence, everything that we discussed yesterday. Listen to the other podcast, guys. Oh, yeah, Sausage. Catching up with that podcast. Tune in, guys.
Courtney
Yeah, we have an episode, so go check it out.
Vidette
Go check out Courtney and Renee make an appearance. So definitely check it out. But I think that that was the maturity element was a big part. And I would also say that the other thing is, you know, not Russian, when you're making decisions around who your co founder is going to be. Right. And this is purely from a perspective of maybe if I knew certain things, I. We would have made better decisions for the benefit of both people, both parties. It has been very hard healing from that. I think more so from the friendship breakup more than the business breakup. Because by God's grace, we're both intelligent people. We figure it out, we'll find our steps, we keep it moving. But to lose a friendship over a business over business is never a nice feeling. So for anyone who is going through business with your friends, you're already in that covenant with each other. I would say just understand that your friendship is more important than the business. Right at the end of the day. So if there is a breakup, because sometimes there has to be a breakup, it's just not a fit, you know, the puzzles don't work. Think about that friendship and how you're going to walk away. That. That would be my biggest takeaway.
Courtney
That's so mature.
Renee
Literally so mature.
Courtney
And it. It made me think, like, with business, it's almost like you're carrying something quite delicate and very heavy with someone else. And I really appreciate the honesty that goes into saying I was moving very quickly and very fast because I think that's what happens at the beginning of building a business and building a community, building a movement with somebody. It's like, we have to go, go, go. Like we're hustling 24 7. We're latching onto every opportunity. And if you don't take time to see if the person you're carrying this delicate and heavy thing with is running at the same pace as you, you run the risk of crippling them, but then also damaging the thing that you're holding and then getting super frustrated that they're not running at the same pace. But it could be that they need to catch their breath. It could be that they're just not equipped for the journey. It could be that they've lost the motivation for it. And I do think that the decision, the conscious decision it takes to slow down and look over and be like, are they okay? Comes from the friendship element versus looking at the road ahead and being like, we have somewhere we need to go. I don't care whether you're following me or not. I don't care whether you've fallen down. I just, I need to keep going. Not to say that was your posture, but I think that can easily become our posture when we're so set on our goals that we forget that we're going somewhere with someone. It's not even just about going somewhere. It's going with someone.
Vidette
And I want to add to that. There's something you said that I think is very important. You stand the risk of breaking the relationship and breaking what you're building. Yeah. And that's interesting because I actually understand now why a lot of people can't continue a business after a co founder breakup. That's something that I never truly understand. I understood and for a long time I definitely contemplated what I wanted to carry on. Right. And that's because it's like you have. If you're in a relationship, you're married, you're sharing a home with someone, and everything about that home reminds you of this person. And now this person is no longer there. You don't want to be in that home anymore. If, especially if they're not there for reasons that you don't, you know, particularly want, you don't want to be in that home anymore. And for me, there was a very dark time where I was like, I don't really want to be in this home anymore. And I'm very glad I had the resilience to keep going. Because this is the case in 70% of co founder relationships. If the, the there's a breakup, the business doesn't carry on. So it, it is worth taking your time when you're doing these things. From the moment, from the decision making moments before you make the decision, the process. And then if you decide that this isn't working out, out the breakup. Just take your time, people. Yeah, people listen. You're going to build a business for the rest of your life. If you're going to live on average till the age of 70, you're going to build this business, this legacy for the rest of your life. Take your time. People do not like to take their time. We're running a marathon.
Renee
Yeah.
Vidette
Not everything needs to happen this second. And that's one thing about me. Everything has to happen yesterday.
Renee
Yesterday.
Vidette
Am I going crazy? Just chill. You gotta chill. It's gonna happen.
Renee
Yeah. That's so beautiful. And One thing that you were saying that really resonated with me is the idea of acknowledging that this is new. I think sometimes when we are mixing different parts of the relationships that we have with other people, because of our failure to acknowledge that we are going into new waters, we don't have the adequate materials that we need to make the journey. Right. It makes me think of like in chemistry, when you mix materials, you have a new compound and it has different properties. It's now completely different. I think sometimes even us as women, the way that we approach our friendships, we have such a stasis in the mentality, right? Like, my friend is going to remain the same way that she is in this friendship as she is in this, you know, forever, but also in like our business dealings, right? I know you as this person in this context, so this should translate over to this person in this context. And that's just so untrue, right? Like the way that we operate in the office, the way that we operate with our ventures, the way that we operate in so many different contexts changes, but because we've only oftentimes revealed parts of ourselves to even our friends, we don't acknowledge that. There's some bits about this person that I actually don't know. And this is a different type of person. It's compounded, right? There's new elements. This is a new material. And I love that you highlighted that because I think a lot of us, even in the seasons that we are taking our friends along with us, we need to acknowledge that we are different materials. Now, since we've decided that there is a step up in this relationship or we're deciding to add different things, this thing that we have between us is now different. And I think sometimes that can contribute to the breakdown of so many relationships. We haven't acknowledged the new and we haven't prepared for the new either. And I really applaud your self awareness. I really, really do. And I also wanted to ask the grieving process because when it comes to romantic relationships, you break up with somebody. Everybody knows that we go through the motions, right? We're eating our ice cream at this. This stupid o'clock. We are there listening to the playlist on Spotify of like 50 heartbreak songs, the slow jams and R BS and all that, you know, the breakup songs. But it almost feels like there's no blueprint on navigating friendship breakups. And even more so co founder breakups. Right? So what did that grieving process look like for you? Because it's fantastic and amazing. That you've gotten to this place. But I appreciate that it's probably been a rocky period of having to overcome the. The double homicide of losing a friend, but then also losing a business partner. So what did that process of overcoming look like? What did that process of grieving a friendship actually look like to you?
Vidette
That's such a great question. I always say to people that friendship breakup was such a pivotal moment in my adult in life. I think, for the most part, I've never gone through any conflicts that are truly, like, impactful in, like, any real substantial way. Right. But it definitely changed. It changed everything, actually. Actually, for me, how I deal with people, how I show up, how I. How I even work with people who are family or friends. Right. Just a bit more gentle. Right. Because I'm great in friendship. Right. You want me as a friend. I'm good at friendship. Okay, you are indeed. And I think it's important to kind of, you know, also take those elements into business. Right. You just have to be a bit more, you know, considerate, more gentle in how you handle business. Obviously, you still have to stand on business, so you need to figure out how you make that work. But I would say the grieving process was. It's certainly very challenging. And I think friendship breakups are more painful than romantic breakups. So for a very long time, people actually are actually asking me whether we were together, like, in more than a friendly way.
Renee
You know what? That's how you know you're close when people start asking you.
Vidette
I would be explaining the breakup to people and be like, oh, so you and your. You and your co founder were, like, together partner partners. I'm like, no girl. No girl. Not at all. But it was. I would say the friendship breakups are definitely more challenging than business, sorry, romantic breakups. And I think for me, the most challenging part of this breakup was knowing that for 12 years in that friendship, we never had a single argument. And then because of business, you know, it didn't work out. So it was a constant reflection and also a lot of blame. Right. On myself, which obviously isn't the whole picture. And it's very easy to be in that position regardless of what the breakup looks like. And I think for me, in that moment, it was just time to shine the light on me. You know, where have I gone wrong? Where could I have done better? Where can I also give myself some grace? Because I don't think people who are very high achievers give themselves a lot of grace.
Courtney
Spot on.
Vidette
So for me, there was times where I Had to kind of draw the boundary and say that this sounds ridiculous. You should not be taking. Taking the blame for this. Let people take their accountability for their actions and how they navigate to certain situations. So for the most part, it was really a time of self work. There's also, like really low periods. I really. And I mean, like Courtney, we were in Tanzania when we had a conversation. I was really, really low. And it was just trying my best to show up for myself. But in that time, I think a lot of my healing also came from going back to my community. Because my first year of social, honestly, nobody was receiving replies. Listen, nobody was getting a reply from me. It was just my business partner, my team. So in that period, I really had to kind of go back to community and kind of realize where I was coming from and just really reassess everything I was running for, everything I was searching for. What are my chases so much that, you know, I can't even respond to people's messages. So that grieving process really required me to retract and go back to community. And community was the reason why I was able to heal throughout that process, whether that be my mother, whether that be my friends, whether that actually be the people in the team that stepped up and showed up to do the work when I needed that support. But I also think the biggest thing to take away from any grieving process is that in every storm, it eventually stops. So spin and gyrate as much as you can, but just know that it comes to an end. And regardless of what I was going through in that time, I always knew the end would come. But I had to feel it. I had to feel it to change the things that needed to change. And I honestly think it's just been life changing. So the grieving process was deep, but it had to happen. And I'm glad it did.
Courtney
Yeah.
Renee
Wow.
Courtney
That is beautiful. That is so beautiful. And honestly, like you said, we had that conversation in Tanzania and just generally having, you know, gotten to see the behind the scenes of your journey as well. You recovered so well.
Renee
Oh, well.
Courtney
So well from. From a very challenging situation. Like, I can only imagine if I.
Vidette
God forbid, God forbid, if somebody else had to break up.
Courtney
It's so sad for them. I can never relate. No, but if. If that ever had to happen for them, I would just imagine. This is so damn hard. And like you said, 70% of businesses don't survive past that kind of breakup. But not only did you survive, as cliche as it sound, you did thrive. You did take that junction to restructure everything. And one thing that's so admirable about you is just how intentional you've always been about yourself, your growth and that self reflection and that self work. Like I remember 2020 the debt messaged me one serious message. And what did you're like, I'm putting together a board of advice advisors. I'm putting together a board of personal advisors for my life. And legit, every quarter, Vedette would send us an invite to me, like your mentor from hsbc. A couple people like key players in your life and would sit down and be like, guys, here's report on everything happening in my life right now. What are your advice? But I remember thinking, who is this intentional about their growth from a career and a personal perspective. To put together a board of personal advisors and gather us to talk about you as if you were an organization, which you are.
Vidette
Exactly. Llc.
Courtney
Exactly. But I think the sisters can really draw from that level of intentionality about your life. You don't get to be someone like Vedette. Sweet life of Vedette, by accident or by chance. It's a calculation. And I think you have proven the power of calculating your growth and knowing what it takes to recover from hard times and also build yourself into a global giant, which is really what you are like. You are building something that's so amazing and powerful for the world and has been so impactful to the sisterhood, but it's also changing Africa. And I wanted us to kind of head towards the end of this conversation, but touch on why you are such a big believer in Africa. Right. Like even I remember the first trips that we were putting together. You know, there are the destinations the girls want to go to. Let's go to Santorini. And you're like, there are these. These luxury travel places in Africa. And obviously we're a global sisterhood. Girls from the States, the from Africa a lot, actually a huge majority. But then Australia, Europe, South America. And you were like, let's divert people's eyes to Africa. What would you say to the sisters about the future of Africa and how they can invest in growing it?
Vidette
You know, the work. The work to be done in Africa is very hard. It's very hard to be a believer in Africa sometimes. Which is why every day I have to renew my mind. But I think my belief in Africa is because I'm African. And truly, where. Truly is my home? Where. Where is my home? Where do I go that I look like the people, I sound like the people. Truly my ancestors are from there. Truly, these. These are the people that want me, right? That's Africa. And for me, the biggest thing is, no matter what Africa is going through, what are you going to do? You're gonna throw it away and go and inherit what? London? You think they want you, mate?
Renee
I don't know about you. Me, I'm not inheriting.
Courtney
Not King Charles won't let you know.
Vidette
Your hands, literally. What are you. What are you? You're going to let go of the one thing that is the soil of the. The heart. The soil of the heart to go and be part of what. The only thing we can do is fight for what we have. And for me, one of the things that I've been very clear about from the beginning is everybody says, oh, I'm. I'm going to go. I'm going to leave to Africa very soon. And there I'm going to be like the king and queens that, you know, was destined. I have news for you. The Chinese are there before you. The guys from the US are going to be there for before you. So when you get there, just in case you did, there will be nothing for you in Africa. Sorry, no, I have to drop the news for everyone because. And that's something that I was super clear about. I. I kept asking myself in the process of making the. This decision, as I watch YouTube videos about real estate in Africa, about businesses in Africa, it's like, if you don't leave now, you will not have a share and a piece of this pie. Because Africa still isn't touched in many ways, but it is getting touched. It's no longer the virgin that people thought it was. So my biggest push for Africa has been, I want to have a steak of this pie. And I actually think that I am very impactful and I can contribute to the growth of the continent. Because when I think about the work that sorta Charlie has done, I'm not gonna front like, we are some big dogs in the tourism industry in the continent, right? And that's because we have consistently held a very high standard. We've carved a space for ourselves in an industry that truly needs us. Because in order for people to invest in Africa from an economic perspective, they need the social, cultural capital, capital. And that's literally what we do at Sotocelle. We give people the social, cultural capital for them to give, to make economic investments and do other things. So I take that role very seriously because I know that with all the knowledge I've gathered from being a law student in London, from doing banking in London, and in Hong Kong. I am actually very valuable to the continent. So I'm not going to sit back and be critical of the continent or just admire it from afar. I'm going to contribute to it. And for me, that contribution has been through Sotticelli and in future, definitely be more. And like, there's so many things we do as a business to contribute to the continents, if that is, you know, hiring young people, paying them well. Very proud of the fact that we pay people 25 to 30 times the daily minimum wage in Ghana. And that's important to me because I want the young people that we work with to not just have the leadership skills as they interact with our plethora of international clients, but I also want them to have the economic capabilities to also move forward in their lives. I would say for our sisters who want to do things in Africa, you know, if you feel it in your heart that you want to do something on the continent, go for it. Doesn't always look like quitting your full time job to move to Africa. Don't let anyone force you into that vulnerable position because it's not easy. I'll let you guys know that it's not easy. It looks cute with us out here. It's not easy. Don't let anyone force you into that vulnerable position. But think about ways you can contribute that can be through like supporting someone's education, hiring a virtual assistant from the continent.
Courtney
That's good.
Vidette
Like a place like Ghana, we're highly literate, everyone speaks English. Like this should be the outsource and hub of the world for real. And that's some of the ways that we can all contribute. So I would say that if you are diaspora, you know, you are of African descent, think about the ways that your financial strength can go back to the continent, but also think about how you can benefit yourself. Because property, for instance, the cost of property in Ghana right now is nowhere near the cost of property in the uk. Obviously there are some high end properties, but can you start buying things for yourself in the continent so that you can set up a future for you and your kids as well?
Renee
Yeah.
Vidette
And these are, these are, these are accessible and real ways. You might not know where to start from, but you can start by taking a trip with sort of Charlie.
Courtney
I know, that's right.
Renee
I, I was waiting for the little.
Courtney
Why not come with us too?
Renee
Yeah.
Vidette
Because our next trip.
Courtney
Trip is to where?
Vidette
Guys, we're going to Ghana.
Courtney
Ghana.
Renee
That was a brilliant takeaway.
Vidette
We're gonna go to Ghana.
Renee
The girls are going To Ghana.
Courtney
The girls are going to Ghana.
Vidette
Hashtag. The girls are going.
Renee
Yeah, girls in Ghana. It was always girls in Ghana.
Vidette
It's gonna be lit.
Renee
No, it's quite.
Courtney
We.
Renee
And we have the receipts and the facts. Do you know what I'm saying? Like, we've, we've done this. Like what? Yeah, we've done this. We're not New Year.
Courtney
We are true to this.
Renee
And that's on. Period, period.
Courtney
Per now, for real, if you don't know. Every year we do an international retreat where we travel with a select few sisters from all around the world for about a week. And we do friendship, we do sisterhood, we explore and do adventure, all courtesy of Sorted Chalet and their amazing expertise. And we host journal corners, basically going and growing in real life. You get to spend the week with eyeshadows and Vidette because we're going to her stomping ground.
Vidette
This period, it's gonna be amazing.
Renee
It's going to be. If it's anything like what we experienced.
Courtney
In South Africa, you're in for a.
Renee
That trip I'm still thinking about on a daily basis and it's very upsetting that I'm not currently there. But alas, you know, we move on, we move on. But yeah, guys, please join us for the trip of a lifetime. If there's anything that is so beautiful about the partnership and what we've been able to cultivate in this community, it's the sense of community. There are ladies from the uk, the us, from literally all across the world that gather together in this one place, this one destination. We have had lifelong friendships form on this trip. It's not just a you turn up, there will be turn ups. But it's not just about turning up, it's also about turning up for each other. So if you are interested, if you are struggling right now with making friends, if you are trying to jump out of your comfort zone, give back to the community, come and join us on this life changing trip.
Courtney
Absolutely. All of the information will be down in the description as well as in the show notes of the podcast. But before we close out, last things last. Ms. Vidette, we need you to drop a gem of wisdom for the sisters listening, starting with to my sisters.
Vidette
To my sisters. Your 20s are some of the best times to explore the world. Don't complain about being single. Don't complain if you know life isn't exactly how you want it to be. Just enjoy the ride. It works out in the end, I promise you.
Courtney
That's beautiful. And you are Living proof.
Renee
Literally just shining, shining, shining, beautiful. Well, in true TMS fashion, before we do leave, we also want to leave you with a little something something. A little prayer, you know, something.
Vidette
Give me that. Especially one contract. I'm chasing.
Renee
I'm yelling. Yeah. With all heads bowed and also to the listeners. Heavenly Father, we thank you for the life of our dear sister Vidette. Father, we thank you for the promptings of the spirit. We thank you that you have given such a vision. But Lord, we even thank you for the resourcing to be able to commit to the vision and have. Have the ability to be able to execute it. Father, we just pray that your blessing, your wisdom, your courage would go before her. Lord, we just pray that even in her next season that you would show up as the God that is the stone of help. We pray that he would. That you would show up as the stone of. Of help in her life in this next season. And Lord, we even thank you that you have been able to cover her. Cover her relationships. God, we thank you for the business that is sorted Chalet. We thank you that this is not just a organization that is able to curate experiences for people, but one that is also able to create social impact across the the world. Lord, we just pray that even as you are increasing her provision individually and increasing the businesses provision, that they would be able to go above and beyond to create provisions in the area of social impact in particular. And Lord, we even just pray that you would even continue to be a. A open door in Sorry, guys. And Lord, we even pray that you would go to be an open door in so many places that you would be able to continue to guide her, Lord, and that your word would be like a lamp onto her feet into these places. And Lord, we just pray that your hedge of protection would even be upon her as well, Lord, that you would protect her mind. And even as she has dedicated herself to being one that renews her mind. Lord, we pray that her mind and keeping herself in you and holding steadfast would be the key that she needs to continue to move through those doors with ease and with comfort. So Lord, we thank you for her life. We thank you for what you are doing. And Lord, we even praise you for what you are about to do in her life and in the work that you have called her to do. In Jesus name we pray.
Vidette
Amen. Amen. Thank you.
Courtney
We love you, girl.
Vidette
Thank you more ladies.
Courtney
Thank you.
Vidette
They are so much better in person. Guys, we try to be.
Renee
We are going to steal that clip if you if y'all could just clip.
Courtney
For real, a little clip, a little snippet, an endorsement if you will. You so much better on holiday.
Vidette
Truly.
Courtney
It does not bring out.
Vidette
It does not.
Courtney
It does not want to see us in our element.
Renee
You have to come.
Courtney
You need to come to Ghana with us for real. But Vedette, you are a cherished pillar of the sisterhood. Thank you for believing in us. Thank you for continually supporting us and making all of our global sisterhood Dr. Dreams actually come true. You have opened the door to the world, to us. And we are so thankful that you went ahead of us and actually blazed the trail for all of us to follow through. You are a beautiful soul. You're even better in person than in real life. And we know that you're only getting better. You're only getting better. We love you and we appreciate you. And you can follow Vedette everywhere, literally. Whether it's on LinkedIn and she's dropping gems about business on Instagram and she's making you jealous about where she is in the world. You need to be following her. Okay, we put her socials everywhere on the screen and in the description. But also you should follow us and plug into the sisterhood for more fun announcements and content that you can engage in. If you're trying to meet some new friends, follow us on Instagram and across the Internet at to my Sisterhood. And of course you can plug into our individual life lives, my lovely co host with the Afro Puff at Renee Kapuku. And you can also follow me at cd.
Renee
Absolutely. And of course, if you want to be a seasoned veteran sister, somebody that feels that they have been poured into by the sisterhood, I suggest and more so implore you to sign up to our mailing list where you will never miss a drop on all of our events as well as our international trips. Hello, WW twomysisters.com where we'll be sending you those weekly love letters to get you through the week.
Vidette
Well, Chale, we'll see you soon.
Courtney
We will see you soon. And as always, keep glowing and growing.
Vidette
To everyone else, this is a desk.
Courtney
But to you, this is opportunity.
Vidette
Switch to Boost Mobile and get the Coach Prime Moto G5G for 29.99 at.
Courtney
Boost mobile.com the Boost Mobile network, together.
Vidette
With our Roaming partners covers 99 of the US population. Moto G5G for 29.99 when you switch with a new Unlimited plus or Unlimited Premium plan activation online only, taxes extra. All prices, fees, features, functionality and offers are subject to change without notice. Visit boostmobile.com for detail.
Podcast Summary: "The Hard Parts of Entrepreneurship No One Talks About... ft. Vidette Adjorlolo (Sorted Chalet)"
Episode Release Date: October 6, 2024
Introduction
In this compelling episode of To My Sisters, hosts Courtney Daniella Boateng and Renée Kapuku sit down with Vidette Adjorlolo, the visionary CEO and Chief Minister of Sorted Chalet, a burgeoning travel company based in Ghana. The conversation delves deep into Vidette's entrepreneurial journey, the challenges she faced, and the invaluable lessons she's learned along the way.
Journey into Entrepreneurship
Vidette begins by sharing her passion for travel, highlighting how her wanderlust has been a defining feature of her life. Reflecting on her university days, she recalls, "I ended up going to the Netherlands and honestly, that really opened me to a whole world of travel that I didn't know existed" (07:35).
Her professional journey started in the corporate world at HSBC in China. However, Vidette’s desire for international exposure led her to seek an international placement, ultimately landing her in Hong Kong. This experience was transformative, teaching her that "not all wanderers are lost" (10:13). Despite the challenges, such as her project not succeeding in Hong Kong, she realized the importance of context and humility in business.
The Leap of Faith: Leaving the Corporate World
The pivotal moment in Vidette's life came when she decided to leave her stable job at HSBC to pursue her dream of building a travel company in Ghana. She shares, "It was a push. It wasn't a choice. It was God saying, you have to go" (17:57). This decision was both spiritual and calculated, backed by extensive research anticipating a resurgence in the travel industry post-pandemic.
Vidette meticulously saved £500 each month from her banking salary, illustrating her commitment to financial discipline. "I have always been someone who was very calculated. I don't like suffering. So from the moment I stepped into the bank, I set up something on my account where every month £500 would just leave my accounts" (22:17).
Navigating the Post-Leap Challenges
Transitioning from a corporate role to entrepreneurship wasn't seamless. Vidette discusses the uncertainties of running a business, including managing payroll, acquiring clients, and the constant need for self-renewal. She emphasizes the importance of surrounding oneself with a supportive team: "Surrounding yourself with people who believe in your vision, people who like you, just like you as a human being, and people who are willing to go the extra mile with you is going to be so pivotal" (27:31).
Overcoming a Business and Friendship Breakup
One of the most profound segments of the episode covers Vidette’s experience with a co-founder and friendship breakup. She candidly reflects, "The biggest lesson I've learned from my co-founder breakup is to everyone else, this is a launch pad" (30:56). The dissolution of her business partnership led to the end of a twelve-year friendship, a situation she describes as more painful than any romantic breakup.
Vidette highlights the critical takeaway: "If you choose to have a business with your friend, it's a different type of business. You're not co-founders anymore. Your co-founder is just a friend. It changes the dynamic" (33:24). She underscores the necessity of prioritizing friendship over business and the importance of self-reflection during such tumultuous times.
Belief in Africa and Contribution to Its Growth
A passionate advocate for Africa, Vidette shares her unwavering belief in the continent's potential. She states, "Where is my home? Where do I go that I look like the people, I sound like the people. Truly my ancestors are from there. Truly, these are the people that want me. That's Africa" (50:12). Through Sorted Chalet, she aims to provide social and cultural capital that fosters economic investments in Africa.
Vidette emphasizes sustainable and impactful business practices, such as paying her Ghanaian team members 25 to 30 times the daily minimum wage. "I want the young people that we work with to not just have the leadership skills as they interact with our plethora of international clients, but I also want them to have the economic capabilities to also move forward in their lives" (53:43).
Wisdom and Encouragement for the Sisterhood
As the conversation winds down, Vidette offers a heartfelt piece of advice: "To my sisters. Your 20s are some of the best times to explore the world. Don't complain about being single. Don't complain if you know life isn't exactly how you want it to be. Just enjoy the ride. It works out in the end, I promise you" (57:07).
Her resilience and intentional growth serve as an inspiration for listeners navigating their own entrepreneurial paths and personal challenges.
Closing Reflections
The episode concludes with Courtney and Renée expressing their deep admiration for Vidette's journey and contributions. They encourage listeners to engage with Vidette's work and join upcoming international retreats organized by To My Sisters and Sorted Chalet.
Notable Quotes
Conclusion
This episode of To My Sisters offers an honest and introspective look into the lesser-discussed challenges of entrepreneurship. Vidette Adjorlolo’s story is a testament to resilience, strategic risk-taking, and the importance of aligning one’s professional endeavors with personal values and spiritual beliefs. Her insights not only shed light on the hard parts of building a business but also inspire a sense of community and sisterhood among listeners striving for holistic wellness and growth.
For more insights and to join the global sisterhood, follow To My Sisters on Instagram and visit twomysisters.com.