Podcast
To The Point
Hosted by Crux KC · EN
To The Point is a monthly podcast produced by Crux, the un-agency that fuels business growth. Our podcast features exclusive interviews with successful business leaders across the country to highlight the entrepreneurial spirit and share how marketing can transform an organization. Through thought-provoking conversations that get to crux of it, we’re helping businesses elevate their brand and amplify their mission.
12episodes
Episodes
Newest firstAll episodes
Adaption & Optimism in Fintech - Martha Salinas | Chief Commercial Officer at TreviPay
2w ago00:33:15Tap to summarizeHow can a technology company change to meet the rapidly evolving needs of its customers? On the latest episode of To the Point, Ethan Whitehill, President & CSO of Crux, speaks with Martha Salinas, the Chief Commercial Officer at TreviPay, about market segmentation, adjusting services, and thoughtfully utilizing AI to deliver improved customer experiences. With a background in economics and international development, Martha initially joined TreviPay to gain private industry experience but has provided an essential perspective in the global B2B fintech company for over 30 years.Get to the point with us on the last Tuesday of each month!
Transcribe →Memory and Future – Dr. Matthew Naylor, PhD | President & CEO of The National World War I Museum and Memorial
May 2600:31:26Tap to summarizeWhat is a museum’s civic role in a city? On the latest episode of To the Point, Ethan Whitehill, President & CSO of Crux, speaks with Dr. Matthew Naylor, The National World War I Museum and Memorial’s President & CEO, about managing the experiential expectations and messaging needs of museum guests and stakeholders. With more than 30 years of nonprofit leadership experience, Dr. Naylor has directed the Museum and Memorial since 2013, overseeing an unprecedented increase in attendance, philanthropic engagement, and community engagement. Get to the point with us on the last Tuesday of each month!
Transcribe →Vision Versus Reality – Brooke Barrier | VP of Strategy & Creative at Crux KC
Apr 2800:26:45Tap to summarizeDoes your brands perception of itself align with what your customers think? On the latest episode of To the Point, Ehtan Whitehill, President & CSO of Crux, speaks with Brook Barrier, Crux’s VP of Strategy & Creative, about brand perception and how to find out what your clients and customers think of your business. Brooke is a brand strategist and content expert with experience crafting bold, insightful marketing for major brands.Get to the point with us on the last Tuesday of each month!
Transcribe →The Science of Intuition: Harnessing Your Hidden Superpower for Success - Dr. Melanie Dean
Feb 2400:30:17Tap to summarizeIn Episode 37 of To the Point, Ethan Whitehill sits down with psychologist, researcher, and author Dr. Melanie Dean about the science behind emotional energy, the story of building and selling her successful publishing company, and how anyone can cultivate intuitive guidance to attract opportunities and make better decisions in work and life.Get to the point with us on the last Tuesday of each month!
Transcribe →From Global Stage to KC’s Creative Future: Transforming communities through art - Dr. Peggy Shannon | The Nerman Family President of Kansas City Art Institute
Jan 2700:17:16Tap to summarizeIn Episode 36 of To the Point, Ethan Whitehill sits down with Dr. Peggy Shannon, president of the Kansas City Art Institute, to explore how KCAI equips students for success in a changing world, and why art education fuels cultural and economic growth in Kansas City and beyond.Get to the point with us on the last Tuesday of each month!
Transcribe →Connecting brands to people: The Power of Storytelling, Strategy and Segmentation – Daniel Fox | VP of Digital Marketing, Crux
Nov 2500:16:55Tap to summarizeFor our 35th episode, President & Chief Strategy Officer Ethan Whitehill sits down with Daniel Fox, Crux’s new VP of Digital Marketing, for a deep dive into the evolution of digital strategy. From his early days navigating banner ads and the dot-com bust to leading modern, data-driven campaigns, Daniel shares how his journey shaped the marketer he is today. In this episode we dive into prepping for 2026, AI’s role in marketing and why email still reigns supreme.Get to the point with us on the last Tuesday of each month!
Transcribe →Finding the Right Fit: The Secrets of Strategic Recruiting – Julie Davis and Carol Schmidt | Managing Directors, Morgan Hunter
Oct 2800:20:04Tap to summarizeFor our 34th episode, President & Chief Strategy Officer Ethan Whitehill chats with Julie Davis and Carol Schmidt of Morgan Hunter about building lasting partnerships, listening to understand, and recruiting in the age of automation.Get to the point with us on the last Tuesday of each month!
Transcribe →Values-Driven Vision: Philanthropy That Starts with Why – Tracy McFerrin and Maurice Watson | Co-Founders, Credo Philanthropy Advisors
Sep 3000:37:56Tap to summarizeFor our 33rd episode, President & Chief Strategy Officer Ethan Whitehill chats with Tracy McFerrin and Maurice Watson of Credo Philanthropy Advisors about relational philanthropy, measuring impact, and why authenticity is the foundation of effective giving.Get to the point with us on the last Tuesday of each month!
Transcribe →Sports as a Superpower: Building the Identity & the Economy in KC – Kathy Nelson | President & CEO of Visit KC and the Greater Kansas City Sports Commission and Foundation
Aug 2600:22:21Tap to summarizeFor our 32nd episode, President & Chief Strategy Officer Ethan Whitehill chats with Kathy Nelson of Visit KC and the Greater Kansas City Sports Commission and Foundation about her TV station start, building a sports legacy in Kansas City, and what 600,000 World Cup 2026 visitors will mean for the region.Get to the point with us on the last Tuesday of each month!
Transcribe →From Mickey Ears to Millionaire Moves: Maximizing the Value of Your Business – Michele Hammann | Chief Strategy Officer + Financial Advisor at SSC CPAs + Advisors
Jul 2900:17:07Tap to summarizeFor our 31st episode, President & Chief Strategy Officer Ethan Whitehill chats with Michele Hammann of SSC CPAs + Advisors about rejoining a family business, focusing on financial independence v. retirement, and what business leaders can learn from The Walt Disney Company.Get to the point with us on the last Tuesday of each month!
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