4x Superbowl Champ Terry Bradshaw Talks Champion Caliber Contractors

Summary

Podcast Summary: To The Point - Home Services Podcast

Episode: 4x Superbowl Champ Terry Bradshaw Talks Champion Caliber Contractors
Release Date: July 1, 2025
Host: RYNO Strategic Solutions

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Introduction

In this compelling episode of "To The Point - Home Services Podcast," host Sebastian engages in an insightful conversation with Terry Bradshaw, the legendary 4-time Super Bowl champion and Hall of Famer. Bradshaw delves into his personal journey, emphasizing the importance of resilience both on and off the field, and draws parallels between high-performance athletics and running a successful home services business.

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Resilience: The Foundation of Success

Terry Bradshaw opens up about his early life and the pivotal role resilience played in shaping his career. He recounts his initial athletic pursuits and the challenges he faced in transitioning from track and field to professional football.

• Claim to Fame:
  "My claim to fame coming out of high school was track and field. Javelin, right? I was a world record holder for 17 year olds for the javelin, and I didn't want to throw the javelin. I wanted to play football."
  (00:00)

Bradshaw discusses his resilience in the face of setbacks, particularly when he chose not to cross the picket line during a strike, leading to him being benched in favor of Joe Gilliam.

• Defining Resilience:
  "Resilience came for me. The definition of it or total understanding of it was when I wanted something so bad and someone else got it."
  (00:00)

He emphasizes the importance of having clear goals and persevering through disappointments to achieve long-term success.

• Business Analogy:
  "Resilience is just pretty simple. Any business, it's just, okay, here's what I want. Here's where I want to get to. Here's my goal."
  (04:24)

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Overcoming Setbacks in Professional Sports

Bradshaw shares detailed anecdotes from his NFL career, highlighting the emotional and professional challenges he faced under a difficult head coach, Chuck Noll.

• Struggles with Leadership:
  "In all my 14 years of playing for him, he never shook my hand one time. Nice job, Terry. Four Super Bowl seasons, not one time did he shake my hand."
  (00:00)

He describes the tension of being benched and the personal growth that resulted from these experiences.

• Coping with Being Benched:
  "I could not believe in my mind, as good as I thought I was, that I could lose my job to anybody."
  (19:46)

Bradshaw reflects on how these setbacks taught him resilience and the ability to bounce back, a lesson he applies to business operations today.

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Leadership and Team Management

Transitioning from sports to business, Bradshaw discusses the critical elements of leadership and team dynamics that drive success in the home services industry.

• Building a Cohesive Team:
  "It was a group of men and the common denominator was love. We loved one another and we worked on our friendship."
  (24:22)

He highlights the importance of fostering a supportive and trustworthy work environment, drawing from his experiences with the Steelers.

• Handling High Performers:
  "If he’s a disruption and if he's not, I'm all about being... You better be nice. You better be a good person."
  (45:04)

Bradshaw underscores the balance between rewarding top performers and maintaining team harmony, stressing that personal integrity supersedes financial gains.

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From the Field to the Sales Floor: Applying Athletic Principles to Business

Bradshaw explores the similarities between being a high-performance athlete and excelling in sales, sharing his personal experiences transitioning into car sales and later into horse breeding.

• Sales Approach Rooted in People:
  "My sales approach has pretty much been the same all year, my whole entire life. I'm just a good old boy, a fun guy who loves people."
  (32:35)

He emphasizes that authentic relationships and a genuine desire to help customers are paramount in driving sales success.

• Commitment to Customer Satisfaction:
  "If a family would come, I would give them a deal like they've never seen. If they bring a kid in, I'm finished."
  (36:42)

Bradshaw relates his focus on customer happiness over mere sales numbers, illustrating how this mindset leads to sustainable business growth.

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Creating a Positive Work Culture

Drawing from his time with the Steelers, Bradshaw discusses the significance of nurturing a positive and inclusive work culture in sustaining long-term business success.

• Fostering Team Unity:
  "We had a great time. Everything was a learning for me. Learning, learning, learning."
  (27:44)

He shares anecdotes about team bonding activities, such as Monday night pizza gatherings, which helped strengthen team cohesion and morale.

• Valuing Diversity and Respect:
  "I love everybody. We all come from different walks of life, and we all are family."
  (48:49)

Bradshaw highlights the importance of respecting diverse backgrounds and fostering an environment where every team member feels valued and respected.

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Conclusion

Terry Bradshaw's insights offer invaluable lessons on resilience, leadership, and building a successful business through strong team dynamics and a commitment to customer satisfaction. His experiences on the football field seamlessly translate into actionable strategies for home service business owners aiming to achieve champion-level performance.

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Notable Quotes

• "Resilience came for me. The definition of it or total understanding of it was when I wanted something so bad and someone else got it."
  (00:00)

• "Any business, it's just, okay, here's what I want. Here's where I want to get to. Here's my goal."
  (04:24)

• "If he's a disruption and if he's not, I'm all about being... You better be nice. You better be a good person."
  (45:04)

• "My sales approach has pretty much been the same all year, my whole entire life. I'm just a good old boy, a fun guy who loves people."
  (32:35)

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This episode provides a rich and engaging exploration of how principles of resilience and teamwork from professional sports can be effectively applied to growing and managing a successful home services business.

Transcript

[Terry Bradshaw]

My claim to fame, I don't think y' all know this wasn't football. My claim to fame coming out of high school was track and field. Javelin, Right? I was a world record holder for 17 year old for the javelin, and I didn't want to throw the javelin. I wanted to play football. Resilience came for me. The definition of it or total understanding of it was when I wanted something so bad and someone else got it. And I got a call from the Steelers about crossing the line. I said, I'm not crossing the line. I can't be the quarterback of a team. Lead a team who unanimously voted not to cross the line. I did not like my head coach at all, Chuck Noel. He was not a nice person and he was mean to me. In all my 14 years of playing for him, he never shook my hand one time. Nice job, Terry. Four super bowl season, not one time did he shake my hand. I learned through the hurt and the pain of someone taking something from me that I absolutely love, which was quarterbacking the Steelers. And it was a heart. It was hard. But, man, resilience is just pretty simple. Any business, it's just, okay, here's what I want. Here's where I want to get to. Here's my goal. If you are fantastic and if you are a suit, you will be treated differently than the average Joe.

[Sebastian]

Yeah.

[Terry Bradshaw]

All right. Jimmy would say, the heck with the process. Show me the result. This is to the Point a Rhino experience. Pull in one of the top home services, marketing and operations podcasts. Cutting through the. And getting to the point. Plumbers. I like plumbers. Matter of fact, we had to bring some plumbers to the ranch today in Dallas. I'm a rancher. And all our pipes busted, and they were calling plumbers out and to fix and get the water going. And even propane lines froze. I never heard of that. So, yeah. How you folks doing? Thanks for having me here. Well, you didn't know you were having me here, did you?

[Sebastian]

It's a mystery, but I feel like they could hear your laugh from the back of the room. Like one.

[Terry Bradshaw]

I just came in from Hawaii and my wife said. I told my wife. Well, I didn't know how to dress for this event, and so I took a suit. Foxgate has all these beautiful suits for us. And so I got a. I got a suit and put it in one of those carrier things where you can roll it and then zip it up. And it's kind of, you know, small. It's nice. And I brought my cowboy boots and. And I had them packed in my bag. So we got home, home to Hawaii, and my wife goes, where's your suit? I said, don't you have it? So I lost the suit. And that's unfortunate. That's a. That was a beautiful suit. So I don't know where it is, and I didn't have any clothes, and these are the only pants I have. My wife told me, she said, you're going to go up there and you're going to tell these folks everything that you have on is you're apologizing for. Well, I actually am because these socks I bought at the golf shop the other day and these are these pants I've been wearing for four days. And I bought this on the way to the airport in Kona yesterday, and it's already wrinkled. So anyway, I mean, at least. Main thing I'm hearing. Thank you.

[Sebastian]

You're dressed like this by accident. I dress like this by, like, planning. This is how I.

[Terry Bradshaw]

Is a godsend because I'm looking around and I have you beautiful women in here. The guys are pretty much dressed like. Like Sebastian. Anyway, so thanks for having me here.

[Sebastian]

Big round of applause for Terry. Thank you so much for coming. He was at the Super Bowl.

[Terry Bradshaw]

Is that it? Thank you. Thank you so much. Did y' all watch the Super Bowl? What do you think? Good. Happy about it? Yeah, good. You know, I was at an event in New Orleans. I know I don't want to cut into your time. And we had probably 2,000 people. And so I asked who in here's Eagles fans. Place erupted. Erupted like 95%. And I went, wow, that's crazy. Chiefs fans. And two people clapped too. So that only tell that I married the Chiefs. I married a girl from Kansas City. So it obviously when I picked the game the other day, I picked the Chiefs. I didn't want to pick the Chiefs, but I picked the Chiefs. And I've been divorced before. I don't want to lose another house. So I. Anyway, it. It was a. It was one of those games where if both teams played their best, Philadelphia would win because their defense, every defensive front four. Just amazing. So, yeah, it was a. It was. It was an okay game. You see the numbers that it. That. That they did the largest super bowl in the history. 126 million people. That's. There's 330 million people in America. That is a ton. The Fox pregame show averaged 28 million for five hours. That's. Who in the world is going to sit around and watch that mess for five hours? 28 million. You know how much money they made? God, more money. More money than plumbers, I can assure you that. 28 million. And I guarantee you, if I go in there and ask for a raid. Well, we don't have it. We. Boy, we're running a little tired. Well, you just paid Tom Brady 37 million a year. I'll take it.

[Sebastian]

Bad deal.

[Terry Bradshaw]

Bad deals. That's what it was. So, anyway, you're doing fine so far, Sebastian. Thank you, man.

[Sebastian]

I appreciate. I appreciate.

[Terry Bradshaw]

Thank you. Are we from all over the country or are we, man? That's cool. Well, appreciate what you do. It's fantastic. Pretty cool.

[Sebastian]

So what we're going to be doing, just to give you a quick heads up, Terry, I'm going to ask you a few questions and then we're going to open it up to the crowd because a lot of these guys and gals, they have a lot of questions about their business, and they want to learn from one of the top football players. Yes.

[Terry Bradshaw]

Oh, yeah, I can help you. I'll help you with that plumbing. Something doesn't go uphill. I know that.

[Sebastian]

Well, they want to learn from some of the top people that have ever, you know, done something at the highest level. And you're one of the best people at that. You know, four Super Bowls and Hall of Famer. And just like you, you know, you're very successful at business as well. You were talking about your. Your horse business backstage, and so. Oh, what is Siri doing? Look at these robots, man.

[Terry Bradshaw]

He's got his phone on the.

[Sebastian]

Siri's, like, talking to me. I'm like, jesus, this technology, man. Which.

[Terry Bradshaw]

Oh, that's funny. Okay. I'm just sitting here looking at the drapes, and it looked like America flag somewhat. Doesn't. It doesn't. A little red. Yeah. I thought, well, two thirds, kind of. Cool. Yeah. Okay. Fire away.

[Sebastian]

But, yeah, so. So, Terry, one of the first questions I wanted to ask you, so everybody knows you, you know, like four Super Bowls, the Steelers, they know about you from your very awesome laugh that you can hear from a mile away. But one of the things that you talk about a lot, and I've watched a lot of your interviews, is you talk about resilience and you've had a lot of setbacks in your life. When you started in the NFL, when you were playing baseball, adhd, you beat diseases. You've done so many things. Setbacks in life. And you talk a lot about resilience. If there was a playbook of Terry Bradshaw's life, what would the first chapter be called. Would it be called Resilience?

[Terry Bradshaw]

I think when you use the word resilience, first of all, you got to have resilience. From what I mean, if you're a little boy, you don't know what you necessarily want to grow up being. You know, as you move through young adulthood and you finally get into an area of your life. Mainly in my case, it was, I was an athlete. I wanted to play professional football. I mean, that was the primary goal. My claim to fame, I don't think, you know, y' all know, that wasn't football. My claim to fame coming out of high school was track and field.

[Sebastian]

Javelin.

[Terry Bradshaw]

Right. I was a world record holder for 17 year olds for the javelin. And I didn't want to throw the javelin. I wanted to play football. So I never threw the javelin after I had. I could have gone to colleges anywhere in the world.

[Sebastian]

There was no, not a lot of money in the javelin.

[Terry Bradshaw]

Yeah, not a lot of money. Not a lot of money. And hard to find someone to catch it and bring it back. So it was. So anyway, I, I was actually recruited by Jimmy Johnson, head coach of the Cowboys and now with Fox, he recruited me. His first coaching job was at Louisiana Tech. And if you watch our pregame show, they did an AI thing on him. It was pretty cool and really tore him up emotionally. But resilience came for me, the definition of it, our total understanding of it was when I wanted something so bad and someone else got it. Now do I, do I say, okay, I'm not as good as that person? Well, I could say that they beat me out, or can I, can I push ahead? And can I be, can I be better than them? Can I throw the ball better than them? Can I run faster than them? Am I gonna. I used to use those saying, it's like I have the title and the deed to my dream. So if I give up on that, that's a lack of resilience. And so I, I found that you have to understand who you are. Gotta understand who you are big time. I don't care if you're 16, 17, 20, 30, whatever that is. And then you have to, you have to have a direction in your life. And you're never too young to have a direction. Never. Don't. You don't. You don't have. Well, he'll find out what he wants. A lot. I've got friends that have children right now. Even the other day, some friends of ours in Hawaii that are staying with us, they have a son who's 24 years old, and he starts a job, quits a job, starts the job, quits a job, starts a job, quits a job. And I said to him, I call him, you know, well, I'm not going to tell you what I call him, but I. I call him and I just said, he's got a. He's got to. He's got to get grounded. He's got to figure out what it is that gets him out of bed, all right? And then plow through it, man. Start gathering all you can and failing. Failing is just part of life. And if you really love what you're doing, it's just a setback. That's all it is. It's just a setback. And then you dust yourself off. You try to figure out, what is it, okay, why did I lose my job to Joe Gilliam in Pittsburgh? Why did Phil Robertson of Duck Dynasty beat me out in college? That is a joke. How did that happen? That was never happened. All right, you. And why did I transfer to Florida State? And only to get there and have the athletic director to tell me, you better get your butt back Louisiana Tech. We're being. We're going to be filed on for tampering charges. You got to go back. And I had no money. And so back in the 60s, Coca Cola bottles, empty ones, were nickel. You get. You guys are way too young to remember this, but you could get a nickel. If you took them back, they'd give you a nickel form. So I went in all the little roadside travel lodges, and I would go in because they had. Outside in the little hallways, they'd have the empty bottle stack. I'm gonna tell you, I stole them. I stole Coke bottles, and I have any money. Oh, I know, I know, Rhino. But I. I stole Coke bottles. And that was the only way I could get home. That's what I use for gas money to get back to Louisiana Tech. And then I had to face the players who I. Who I knew, who I had already known him in my. In my mind. They did not want to accomplish what I wanted to accomplish. They did not care that we lost. And I knew it. That's why I transferred and decided to go back. And. And a whole new another side of Terry had to come out. And it did. But, man, resilience is just pretty simple in any business. It's just, okay, here's what I want. Here's where I want to get to. Here's my goals. Here, here. I'm on this journey, which is fun. Journeys are great. I love I'm on a journey right now. I'm 76 years old. And someone say the other day, when you're going to retire, and like in the tombstone, Doc Holliday said, what? Retire? It said, now I'm just reaching my prime. And that's kind of the way I feel, know. So I. It's pushing forward, not giving up. And if you do give up, that's not what you're supposed to be doing anyway. Go find out what motivates you, stimulates you, get you out of bed, excites you about life, and then, you know, plow through it, you know.

[Sebastian]

Can you talk about that example that you listed in 1974? You got benched.

[Terry Bradshaw]

That was terrible.

[Sebastian]

Then they put you back in and.

[Terry Bradshaw]

Then you end up and I got benched again. So. So talk about that.

[Sebastian]

Mom.

[Terry Bradshaw]

What was going. You know, why?

[C]

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[Terry Bradshaw]

I got benched for a quarterback. A black quarterback. Joe Gillum. He was amazing. Skinny kid. He was a drug addict. And that's what got him. That's what. That's what Finney killed him. But I wouldn't cross a picket line. We were on strike. And the NFL owners knew the longer that the strike would go on, that the players eventually that were making a living had to pay mortgages and so on. So get plumbing, fixed, air conditioning, whatever. They would come back, they would cross the line. And I got a call from the Steelers about crossing the line. I said, I'm not crossing the line. I can't be the Quarterback of a team leader team who unanimously voted not to cross the line. And so I wouldn't cross the line. So they called Joe Gillum and he crossed the line and went in, started playing, and they threw the football 30, 35 times a game, which we never did when I quarterback and we ran the ball. And he played so well in preseason that he was announced the starter after the strike was settled. And so I was backup. And eventually he started strong, then he started fading. Then they put me. Then he put me back in to start. I didn't play well and he benched me. Put hand ready in. He didn't play well. They benched him, put me back in. And I finished out the season and we went on won a Super Bowl. But the benching thing was the hardest thing for me to handle because number one, if I'm going to lose a customer, I'm not going to lose a customer because I didn't get an opportunity to bid or to share my business with them. Here's my here. We can do this, we can do that. Oh, no, no, we're going to go with them because we always go. No, no, I can do a better job. I'm more qualified where if you're not given that opportunity, that, that hurts because now you're considered a failure, when in fact, if you really understand the situations. I'm not a failure. I took it so personal. I did not like my head coach at all. Chuck. No, he was not a nice person and he was mean to me. In all my 14 years of playing for him, he never shook my hand one time. Nice job, Terry. Four Super Bowls, not one time did he shake my hand. I was walking out, going on the field to play the Cleveland Browns, and he stopped me and he said, you mess up out there today and I'll bench your ass in the place first. First half. So that's. That's the kind of guy I was playing for. I'm glad I played for him, Sebastian, because I couldn't stand him. And I learned. I learned through the hurt and the pain of someone taking something from me that I absolutely love, which was quarterbacking the Steelers. And it was a heart. It was hard. It was hard because you. It's just when you're 23, 24 years old, it's. You feel sorry for yourself. I'd never come out of a little bitty school. Never did the interviews, never played on that television or anything like that. So I was. Everything was a learning for me. Learning, learning process. Learning, learning, learning. And so getting benched was. Man, I. I could not believe in my mind, as good as I thought I was, that I could lose my job to anybody.

[Sebastian]

How did you. In this period of time, you know, you're going through all this internal struggle, you're not getting along with your coach.

[Terry Bradshaw]

Oh, no, I. You know what? No, I'll stop you there now. I got along. I. I got along with my major. I made an effort to get along with. I didn't like him. I see people are surprised later, after all the success we had then, that they said, you didn't like him. No, I didn't like him like him at all. He wasn't nice. He was that old Vince Lombardi, you know, just. Man, he was a tough, tough. You don't tell your starting quarterback you're going to. You know, I see you down there filming this, that you're, you know, if your ass doesn't play well on bench in the first half, you don't tell your starting quarterback that. We had no offensive coordinators, never had one, had no quarterback coach. I had a quarterback coach one year, and I had my best statistical year when Babe Pirelli was my quarterback coach. It's a tough city. Pittsburgh was a tough town. They love defense. Franco Harris came and we ran the football. It was just the beginning of a dynasty in the beginning of a city that had so much pride in their football team. And this coach was such a smart, very smart guy. Very smart. I learned more about defense than I did about offense. I don't know near as much about offense as I know about defense because he taught me defense. And so by teaching me defense, I'm able to look at a defense and I can see what it is, or I take two steps back and identify it and read me the coverages and so that I thank him for. But I. I've often said I. I'm a mama's boy. You pat me on my back, I'm gonna tell you, mama, I'm gonna. You know, nothing I won't do for my mama, God bless her, she's passed away last year. But I'm a mama's boy. I've. I'm. I'm re. I respond to sweet and kindness. I. I'll play my ass off. But if you're mean and hateful to me, man, you put me on edge. And I don't want to be on edge. It took me. It actually took me, Sebastian, until I'm probably 28, 29, to where I had the courage to not let him. But finally, finally, I had so Much confidence in myself. He just couldn't face me. We played Cincinnati. I drove the team 99 yards, and Mike Webster, our Hall of Fame center, saw Chuck calling timeout. We're like 4 inches to go to score. And I went, what? I turned around, I looked, and they're calling timeouts. I timeout. What are you talking about? 4 inches here, first and go. I called my own play, so I. I don't need a play. So I jog over and I say, what's up? He said, wait a minute. We got to play. We want to run, so. You got to be kidding me, Chuck. I'm on the four inch line. It's first and go. I'll sneak it in four times. I'll get it in sometime. I said, now, when I was on a 1 inch line on the other end, I could have used a little help then to help me get down the field. So I took his hands and I threw his hands off, and I turned around, ran back out, and I heard some language that said, you better go back over there, Bo. So I jogged back over and I said, what, are you kidding me, Chuck? And so he put his hands on me. One thing he had, he'd do occasionally with me, would grab me when he grabbed me. I guess it's a control thing, and I didn't like it. I didn't like being controlled, and I threw his hands off. I said something to him, and that what I said to him was what endeared me to the players. I went back in the huddle and everybody said, everybody. What did Chuck. What play did Chuck have? What was on the play? I said, I told him y' all had a play, y' all wanted to run, so not a problem. What's that play? They went, we don't have a play. Are you kidding me, Brad? We don't have a play. What are you. Are you serious? You messing with us? And I said. I started laughing. I said, yeah, man, I'm messing with you.

[Sebastian]

And so this is why I wanted to ask you about this, because I find this is one of the parts in the story of your story that I find so fascinating, and I think it's super relevant to everybody here in the room today, because just like you guys at the Steelers had so many different personalities, you have such a different personality, and you're head coach. And these owners, they have so many technicians who have different personalities, and they themselves have, you know, people in their management team, different person, have different goals. You played with, you know, big like, legends like Joe Green, Frank o' Hara, Mean Joe Green, Zach Lambert, Lance hall of Famers.

[Terry Bradshaw]

Yeah.

[Sebastian]

How did you guys get a group of like big egos and people with different personalities to wrote together?

[Terry Bradshaw]

Sebastian? It was a, it was a group of men and I've said this so many times and the common denominator was love. We loved one another and we, we worked at, at, at our friendship. You know, I didn't always get along with all of them and we worked through all of that and we got so friggin close. And when you have a team and you're winning together, your confidence just grows, you know, you just, you just, it just does. When you're in a huddle and you're calling a play and you got a center from Wisconsin, you got a guard from USC who was, you know, Jerry and I nicknamed him Moon because he was always just kind of just looking out and staring in face. You got a right tackle that played tight end for me and called a touchdown pass against the Vikings and Super Bowl 9. Larry Brown, he weighed 232 pounds. The following year training camp, he weighed 297. He played tackle for the remaining eight years of my career there. Our left tackle, John Cope, 255 out of weigh 255 pounds. Left tackle 255 pounds. They got running backs weigh 255. And John Cope was the Oklahoma State Cowboy. It was Rocky Blair, got shot in Vietnam and had to have several operations and became the first pair of running backs to rush for a thousand yards. And so then Franco, of course from Penn State and was the Italian Stallion. And so it's Swanee from usc. And then John Stallworth, my split end, went to Alabama A and M and in A and M. And then I guess all black school and they were all different. And I got, I got to know them, you know, I got to Jim Smith from Michigan, my slot receiver. I'm still in touch with Stallworth and Smitty. Calvin Sweeney from usc, another wide receiver in the second round. All of these guys used to come over to my house and eat pizza on Monday night, watch Monday Night Football. You bond and you get to know one another and you apologize for mistakes you make. And the most important thing though is you're honest with them sometimes as a quarterback and calling your own plays. These guys don't call their own plays nowadays. They have placards on their wrists and they flip and stuff like that. And they have speakers in their helmet. I mean, you go to work with a speech speaker in your helmet telling you what to do. Not to. That's why I always say if you're going to measure people measures equally, you know, don't give me a plaything and a speaker in my head and tell me go to the number 14. 14. Really? That, that's it, you're going to it. So it was, it's a case of understanding who they are. They're all. Had a Jewish tight end, Randy Grossman. I had a big tight end from Clemson. Benny Cunningham passed away. He was 6, 5, 265. All walks of life, all across around the country. And it was just a fun bunch too. They were, you know what we won, we played hard. We were vicious. We're extremely physical.

[Sebastian]

I mean back then, I mean completely clotheslining.

[Terry Bradshaw]

Clothesline. Yeah. Just nasty, man, just nasty. It's just the way football should be played, you know, just. Yeah, yeah. Instead of, you know, I don't like I, you know, I'm so proud to be a football player. But I, if I could take shots at these rich guys, I'd take them, you know, $50 million a year they hadn't done diddly do do. And you go $50 million, they won't be here. They're not coming here to do this. 50 million, my God, they're, you know.

[Sebastian]

Well, you actually, a lot of people don't know this about you, which is actually a very, I'm going to ask you a very selfish question because you actually used to be a car salesman.

[Terry Bradshaw]

I did. When you started well, didn't make any money.

[Sebastian]

You were playing the NFL.

[Terry Bradshaw]

I was in the NFL. I was the first player taken in the draft in 1970. I made $25,000 my first year in the NFL. 25 grand. All right, the kid that gets drafted this year, number one, will sign for now it's not like it was eight, 10 years ago, but he'll sign for at least 20 to 30 million dollars. All right? And I got $25,000. I got $100,000 signing bonus. I spread it out over, over 10 years. 10,000 due to me on January 2nd. And that was my contract. So I left Pittsburgh after my rookie year. I went back to college at Louisiana Tech. I had one course to graduate. I had to go back and take a three hour course in management. I went back and took that course to graduate. I graduated, which was really, really upset me because I wanted to graduate with my class, but the president and the dean wouldn't let me. I wanted. I'm not gonna lie to you folks. I've been going around the state of Louisiana Texas, Mississippi, Arkansas, recruiting students to go to Louisiana Tech. They use me after I became the first pick in the draft. And so I thought that while I was doing all this recruiting for Louisiana Tech, they'd cut me some slack and give me a three hour course. Go ahead. You don't have to give me an A. Give me a C. I don't care what you give me. Just let me graduate with my class. But they wouldn't. I had to go back. So I went back and graduated, but I didn't have any money. I think I came home my rookie year with $7,000. And so I didn't want to live with my parents. And I got me a apartment in Shreveport, Louisiana, and went to Bill Hannah Ford and asked for a job. And I sold used cars. I sold used cars. How did you do that? For three years I'd use car, used cars. Then I moved to used trucks in my third year. I was fleet. I was fleet selling. If you're a plumbing company or whatever and you got 20 trucks, I'd sell you 20 trucks. Then I became a fishing guide at Toledo Bend. I didn't know where the fish were. Your guess as good as mine, but I was Terry Bradshaw, number one draft pick in Pittsburgh, and everybody wanted to go fishing with me. I get, oh, guess how much money I was making a day? $50. 50 bucks.

[Sebastian]

You were playing the NFL and in the off season you were going, you're selling cars.

[Terry Bradshaw]

Oh, everybody. These guys nowadays, these kids are good. You gotta be kidding me. I said, no, gotta. Hey, man, you gotta get a. You know, when we won our first Super Bowl, I got no endorsements at all. No endorsements. And I got a call from Rex. You ever heard of Rexall Drugs? Yeah, Rexall drugs. Get this. In Houston, Texas, of all places, where the Oilers were, they paid me $2,500 to come down and sign autographs at their exile drugs. 2,500. I was like, God. So I drove to Houston from Shreveport for 25. And that's all the money I made other than selling fleet.

[Sebastian]

So one of the things I wanted to ask you, I guess selfishly is, you know, what did. What did you.

[Terry Bradshaw]

Sebastian, where are you from?

[Sebastian]

I'm from the Dominican Republic.

[Terry Bradshaw]

Oh, okay.

[Sebastian]

Yeah.

[Terry Bradshaw]

Foreigner. Yeah, okay.

[Sebastian]

Accent.

[Terry Bradshaw]

We, you know American football. You know anything, you know. Where do you live in New York City.

[Sebastian]

New York City. Oh, Buff. Buff.

[Terry Bradshaw]

Yeah.

[Sebastian]

I don't even want to.

[Terry Bradshaw]

He's from Brooklyn.

[Sebastian]

He's like. They almost made it. They were doing.

[Terry Bradshaw]

They had to go. Who almost? Who they're the Buffalo Bills. Oh, I thought you said New York City. Oh, you're Buffalo Bill fan.

[Sebastian]

Oh, yeah, yeah, yeah, yeah.

[Terry Bradshaw]

What happens when the Giants start winning?

[Sebastian]

They almost met.

[Terry Bradshaw]

They were okay. I was hoping they would win it. Yeah. Thank you. No, I really was. I really was.

[Sebastian]

Yeah.

[Terry Bradshaw]

I'm interrupting you.

[Sebastian]

What's up? So I was going to ask you so selfishly, when you came in and you were doing car sales, you were doing NFL, what did you bring from the football field to the sales floor? Like, what were the similarities that you saw in actually being a high performance athlete and a salesperson?

[Terry Bradshaw]

First of all, I didn't know how to sell anything. I'm not going to lie to you. You know, I had to learn the codes on the windshield, you know, the discounts and I had to learn how to fill out the forms and I mean, there was a lot of stuff I had to learn how to, how to do. My sales approach has pretty much been the same all year, my whole entire life. I'm just a good old boy. I miss a fun guy who loves people. I love entertaining people. I love making people happy. I love bringing happiness to people. And I remember, and I'll answer your question by telling you this, the sales manager called me and he said, you got stop, you got to stop selling these cars so cheap. But if, if a family come, if a family would come in, I would, my heart would break for me because I could tell they don't have any money, you know, and yeah, I'm gonna give them a deal like they've never seen. And if they bring a kid in. Oh yeah, yeah, I'm, I'm finished. So I, my wife is my wife. I, look, I, I think I can sell stuff, but I'd really rather make you happy than me. You know, I sell horses all the time and I price them. I'll price them, I'll price a lot of horses at 10 to $15,000. And everybody else says, we're not going to sell it for 10 or 15. Yeah, man, that's a lot of money for a baby horse. Now we can get 20. Yeah, but I mean we can sell 10 at 10 or 15 and 20, maybe 4. So I, and my wife's over there, we're not going to do that. And that said, well, okay, so I had a horse, a horse, a stud. And great stud, young horse, four years old, buckskin, gorgeous. And some people called me, their stallion had died. And these people, very wealthy, ton of money. And a guy named Dewey says, what do you. We'd like to try to buy Born Legacy. And I said, wow, he's my wife's favorite horse. Which he was. He is amazing and just beautiful. I said, Dewey, I don't, I, I don't know. I mean, we just got him going in the breeding barn. He's booking Chris. I said, I'll have, I'm thinking. I, I didn't want to say 250,000. It's just like, really? I'm gonna say 250,000. Oh, God, I can't say 250,000. So go to Tammy, my wife. And I said, they want to buy your horse, Born Legacy. Well, they're gonna have to pay $450,000 if they want that horse. I mean, honey, $450,000. I mean, seriously, that's. It's a four year old horse. I mean, we raised him, he's free. She says, no, I'm telling right now. I said, well, I'm not going to call him and tell him $450,000. So she did and sold him. I was like, oh my God, 400. Oh, she, man, she's got. No, just look. Oh, how do you. I can't do that. I can't. I'm gonna, you know. Dale Brigsby? Anybody in here? Fowler? Dale Brigsby, the guy that says he's the greatest bull rider in the world. You ever follow him? He. You see the two horses I sent him? I gave him two horses. I like him. I get the biggest kick out of him. So I called him one day and I said, dale, you got room for a couple of really, really fine yearling colts? He said, yeah. I said, well, come on over now. I got a couple of yearling stars. He came over and spent a day with. I gave him two horses for free.

[Sebastian]

Yeah, you should have called your wife to sell it.

[Terry Bradshaw]

Oh, no, but I, it's. I, I think. I'm not a hardline sales guy. I'm more of a. Seriously, I'm dead serious. I. It's more about you being happy than me. I just, my heart just cannot do that. I just, who I am, I, My DNA is just, you know, I would think, I mean, I couldn't be President of the United States and do what they're doing. Just not do that, man. I'm just, I'm just too easy going. And that's not a good answer, is it? I wish I would not know, but I mean, it's an honest answer.

[Sebastian]

If you want to sell it, be. You know, you probably sold a lot of cars back in the day.

[Terry Bradshaw]

I sold off. Salesman of the month.

[Sebastian]

Yeah, that's what I'm saying.

[Terry Bradshaw]

Didn't make any money. Oh, Yeah. I sold 19. I sold 19. Was the most ever. Sold how much? 19 cars in one month, right.

[Sebastian]

Oh, wow.

[Terry Bradshaw]

Yeah. Made 400. I'm serious.

[Sebastian]

I don't know. I don't know. With inflation, it's.400 is a lot or a little with, like, back. Is that.

[Terry Bradshaw]

I know. Evidently, it was. That wasn't enough. Wasn't enough because I got called in. You got to stop giving these cars away. Well, you stop signing all. You know, if you know anything about the car business, you got to. He's got to sign off on them, you know, he's gotta. He agreed to it.

[Sebastian]

Oh, yeah.

[Terry Bradshaw]

But I got my picture on the wall. Salesman of the month.

[Sebastian]

You saw him.

[Terry Bradshaw]

Volume, huh?

[Sebastian]

So, Terry, I want to ask you one more question, and then I want to open it up to the crowd. So this is. So this is a question I want to ask you. I actually. I actually asked Coach Saban this question last year, so I want to get your point of view on this.

[Terry Bradshaw]

Nick Saban?

[Sebastian]

Nick Saban.

[Terry Bradshaw]

Y' all had him here?

[Sebastian]

Oh, yeah. Last year.

[Terry Bradshaw]

You know, that's one guy I haven't met.

[Sebastian]

Oh, he's a great guy.

[Terry Bradshaw]

I would. I've heard. He was. He was. He's kind of guy who kind of scared me. Kind of remind me a little bit of Chuck. No. You know, that kind of rough. Kind of ruffle you. Rough. You know. You know that commercial he did for the super or the curse commercial was a. Look, this isn't a spa. You got five minutes to take a shower. You see that? I think that it's, like, the funniest sucker I've ever seen. I love that commercial. And I. A lot of people have said, yeah, you really like him. But he. He kind of scared me. I don't know if I would approach him.

[Sebastian]

Oh, yeah, no, he's. He's super. He's super nice.

[Terry Bradshaw]

He's.

[Sebastian]

Yeah, and he, like. He's cracking jokes all the time. Did you see him with that comedy here? Yeah, yeah, yeah, he's. You guys will get. Did you see him with that comedian, Shane Gillis? They were like. You call him Alabama Jones or something. Yeah, yeah, he was. He's very cool. But anyway, so I asked him this question last year, and I want to ask you the same question from the point of view of a player. The question I asked him was, so anytime anybody talks about Coach Saban, they talk about the process and how Important following the process is. And one of the questions I asked him is, so over the years, he coached so many different players, like so many years of ammo. And I asked him, how do you deal with top performing players that are super talented but are not really adapting to your process? And do you try to mold the process to their talent or do you try to mold the player? And how do you deal? And a lot of these business owners, they deal with that every single day. They have top performing salespeople, top performing technicians, they're super talented, they're bringing in numbers, but they don't adapt to the process. And so you.

[Terry Bradshaw]

So what is more important? Yeah, so what's more important?

[Sebastian]

Yes.

[Terry Bradshaw]

Is it making more money from that one person than you could ever imagine? But yet he's not hitting the process. Now, what is your process? Is it. Is there certain guidelines in the way you want to approach your business? It's your business business plan, or is it a moral clause? Is it a religious clause, family clause? I mean, is the process the way you have structured your company? But there are. Let me answer that. I'll answer it by quoting Jimmy Johnson. If you are fantastic and if you are a superstar, you will be treated differently than the average Joe. Yes. All right. Jimmy would say, the heck with the process. Show me the results. And so what? Depending on how severe, whatever your process is. I don't know what a process is. Nick probably has a process of showing up on time, is 15 minutes before we start and being dressing on the field. I mean, I don't know what his process is. If I have a process at Bradshaw Quarter Horses, it's that here's my process. Get there when you can do your job and when you're through, go home to your family. That's my process. And if I tell you more than twice to do something, I'm going to tell Tammy and then she's going to fire your ass if you do. Because I'm not going to do it. It's the best. I'm telling you, I can't do it. I can't do it. I cannot. I fired two people in my life. One worked for me 19 years and I caught him stealing from me. So I couldn't wait to fire him. And I sat him down, looked him square in his eyes, and I said, I'm letting you go from this day forward. And he said, what are you talking about? I said, you're fired. Not working for me anymore. But have we been together? I don't care how long we've Been together. You stole. And here's where I started showing him all the stuff he had done. He said, God's going to pay you back. I said, were you? So why am I having this. Why am I having this meeting right now? Now you're going to pay me back. I know you're going to pay me. I don't want you to pay me back. You're not working for me anymore. So get your stuff, give me the keys to the car, and that's it. What about my kids? You should have thought about that before you stole from me. And then the other one was someone that was super nice to me. It worked for me, but was bad everybody else. And that probably could be a process. You're going to be nice to the people or you're not going to stay long. And. And I. I can look forward to. To letting her go, too. I've only fired two people. Three, actually. My uncle. I fired my uncle. That was. That's. That was it. That was my. Actually, that was my first fire. Yeah. A family member. Yeah. So I fired three key people in my life, and that's it. But now if I do it, Tammy's gonna. Because she can do it. Well, yeah, she's a radiologist over this department, Baylor Med, and she calls them in, and you're out of here and just lose no sleep over it. So, yeah, she'll do that. But, you know, you have to identify. But I think you do become a little lenient. I think in business that people are different. Now, the one thing you got to worry about is if that one person is doing so well, but he's tearing down the rest of the team. All right? I would call the team. Then we got to call him in and we got to have a serious talk. You know, so if he's a disruption and if he's not, I'm all about being. You better be nice. You better be a good person, someone I can talk to, someone that I know you'll listen to what I'm saying. So there really is a lot more than what I just said about a process. But you have to set down your. Your values as a company, and. And whoever excels at that obviously will be treated a little differently than somebody else. But if they. I'm serious. If they are not a good person, I don't care how much money they're making me, I'm not going to put up with it. Okay? I can't handle that. We. I tell Everybody we've got 13 employees. I bring them on lid and we have the greatest time. I. I go to churches, fried chicken, and I buy tons of chicken. Friday's a barbecue farm. We have their family. To me, you know, that's how I approach it. And when I look at a glass, I always see it half full and my wife sees it as half empty. Ying and yang. And were you sure you want to feed them this Friday? You know, that's not in our budget. Screw the budget. I'm going to go buy some ribs and we're going to drink beer. And, you know, it's so. It's. But I think if people have to be. I. I'm all about. I'm all about good people. I'm all about good people. But I do know people. And I quoted the very one that I knew who exactly how he would answer it, and he would say, I'll treat him differently than everybody else.

[Sebastian]

How did it happen for you?

[Terry Bradshaw]

What did Nick say? Maybe I'll learn something here.

[Sebastian]

Well, Nick, actually, he gave a answer that was somewhat similar and somewhat different.

[Terry Bradshaw]

Oh, good.

[Sebastian]

Because. Well, the similar part was he said that you want to find players, that it's like a mix of the both. Yeah, he said that. He. It's like, yeah, because somebody asked him the question. It's like, oh, is it. Is it like, do you want somebody with 80% compliance or like 80% talent? He's like, if it's 80% compliance, 80% talent, that's pretty good. That's amazing. Because you want to get the results at the end of the day. And so what you try to do is you. You find that balance between the two. Like, people who follow the process, but also have this great natural talent. And then he ended the thing saying, like, I learned a long time ago I cannot coach a bad player to be good. So you have to have that talent.

[Terry Bradshaw]

Bar, I've had. I have had people that. I'm a stickler on being clean. I don't want people showing up. Same clothes you had yesterday. And we're ranchers and we work outside. We get dirty and I want you to shave, you know, don't show up. I mean, there are certain things get people coming in all day long from all parts of the country. And I even had people flying from Europe. I don't. First guy they see is one guy I got on my places, and it's just looks like a hobo, you know? So, I mean, I get it to some extent. We're working hard, we're getting dirty. But I'm just. I just have this thing about good People. I just like to go to work and I like to hug all my people. I have a. I have three folks from. I keep on. I call them Spanish people. I don't like to call them Mexicans, but that's what they are. So I don't really know how to say it. What do you call them? Latinos. Thank you. Thank you. I'm still. I'm not going to remember that, I'll tell you. But I. I call them Spanish. And Julian. I'm not Spanish. And I said. I said, well, what are you? Latino? You're right. And then I call them Mexican. I'm not, you know, so it's. But they're. They all are sweet, hard workers. Been working for me for a lot of years. And we all hug one another. They hug. They come up. Julian, especially, comes up and he, hey, I've taught him some English phrases that we use. And one of them was, thank you for your time. And so he learns that in Spanish. And he said, thank you for your time. Thank you for your time, and cracked me up. He always hugs me, and Reuben always hugged me. We're family, unfortunately, we're family. But I do think a good working atmosphere is healthy, and it's profitable. People. We keep our people for the most part. Very seldom we lose people.

[Sebastian]

With the Steelers, you have that same.

[Terry Bradshaw]

Kind of attitude, right? Well, you know, we had in the Steelers, and I know a lot of people here, if you're football fans back in the 70s, they say, what's the difference? Could the teams today play back then? Would it be the same results? And the answer is no. And I'll tell you why. We drafted our team, and today you can put a team together and then you'll say, well, we need a linebacker, and there's going to be one out on the market, so you can go buy him. You know, we didn't have free agency. We didn't have the ability to go and sign player. You played for the Steelers and you did not play for anybody else. Unless they cut you or they traded you, you stayed right there. So all four of our Super Bowls were with the same players, which is kind of cool.

[Sebastian]

That's. That's awesome.

[Terry Bradshaw]

Yeah, it's amazing.

[Sebastian]

That's awesome. So let's have some questions from the crowd. So. And we don't need microphones because we can hear you. So. Yes.

[Terry Bradshaw]

Yeah.

[D]

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[Sebastian]

Look at that. Look at him trying to sell you already, man. He's a.

[Terry Bradshaw]

Yes. Yeah, she's hot too. She's. She's a good looking gal, man. I'm not kidding you. When she came down in that x ray department, I saw her, man, I'm out. I was like, you ever seen that movie where Jim Carrey where he's turns into the. The mass beating his head with a hammer? That's what I was doing. I'm a holy cow, check this out, Right? Well, you know, haven't you gotten used to Jerry? Yeah, that's not ever going to change. I don't understand. I don't understand it. But it's, it's his team. I like him. I like him because he's good to me. But yeah, that's what he wants. And so I think the cowboy fans, you know, they haven't done a bad job drafting I Don't think. But as general manager, he's not out scouting these guys. Other people are. And he. He wanted. He just. Jerry's. Jerry's just proud of what he's done, proud of his accomplishments as a businessman. And if the Cowboys win again, he'll be. He wants. Some people like Jerry just. They want credit. That's one of the problems he had with Jimmy. Jimmy said he told Jimmy, you run the football, I'll run the business. Jimmy ran the football. Then he told Jimmy, hey, how about mention me? Tell me how I was involved in Herschel Watcher, Hershey Walker training. No, you weren't involved in it. I did that. And so that's. There was a conflict. So that's his personality. And unfortunate for a Cowboy fan that. That they don't like him as a general manager. I can't really. I can't really say that he's doing a bad job. I do know he made a mistake in signing Dak Prescott. I feel that was a big mistake. Then he signed a wide receiver. Now he's got to sign the linebacker. And where's then. How much money have you got left? Who you got? Now you got to patch up that offensive line. You got to get another wide receiver. You let Schultz go down to Houston, the tight end. Now you got to get another tight end. You got to get a corner. I mean, you got six needs. And he's a general manager. He's running the business. He's not running the football's been run by somebody else. He's just taking the credit for it. And to answer your question, it would. Would be better if he would turn that over to someone that's an expert in that. But that's not going to happen. Never going to happen. Yeah. Yeah. He's. How's it going to be? How can he do that when he's. He did. When he got. When he got Dion. Remember when he got Dion, he got so. I mean, he has. But I. I know. I know for a fact they didn't want to play. They did not want to pay Prescott, didn't want to pay him. And I think. I think the public kind of. He felt. He felt he better sign him. I wouldn't have signed him for 60 million, but if Prescott knew he was going to get signed and if he had let him go, what was he going to get? What. What. You know. But then he got hurt. But he's been hurt three times now, and it's hard to find a quarterback. You will not see a successful coach in the NFL. That doesn't have a great quarterback on his hip. Name him right now. And every one of them's got a quarterback. And I like Prescott, but he has not proven to me that he can do it when you need it, you know, when you need it. Now he lost a playoff game to Green Bay and He threw for 400 something yards. He did that in the fourth quarter when the game was so far out of reach, you know.

[Sebastian]

So I think we have time for one more question.

[Terry Bradshaw]

We're on time.

[Sebastian]

We got we one more minute.

[Terry Bradshaw]

Got a min. Wish I'd have shut up. I've been talking too long.

[Sebastian]

Question right here. He raised his hand.

[Terry Bradshaw]

Well, we'll have one more question from him and then we have a question from the ladies. We have no lady involvement yet.

[Sebastian]

Okay, we got it. Okay, let's.

[Terry Bradshaw]

I'll do a. I'll give a short answer to this question. All right, Good one. Oh, man, Sean Payton. Sean Payton is amazing coach at Denver. He commands respect and he's brilliant. Oh, man, he is. You sit down. I sat down with him for a whole year doing football. He is so brilliant and he's got such an energy. And he loves his players. He loves them. And then he does tough love. No, he's a daddy love. All right. I love you. I love you so much, but bent your ass over. I am going to whip you right now, but I love you. And that's Sean Payton. I love Sean Payton. I think Jim Harbaugh with the Chargers is another guy that players love to play for. God, you got me on the hardball there. Harbaugh in Baltimore. It's super, super smart, fun guy. And of course, my favorite is Andy Reid and he's just. I text him the night before the Super Bowl. I said, good luck. I hope I'm on the podium presenting you this trophy for 3 Pete. Now, I knew they were going to lose this game and let me. But my wife's from Kansas City. She's Chiefs fan. When Tom Brady was going for the undefeated season and they lost to the New York Giants, I was in New York. I was in Seattle for that game we did at Fox. And I said on the, yeah, I'm pulling for New England because I want to be a part of history, too. And I'll be presenting the trophy. And so my picture is going to get taken with Tom Brady and Belichick and. And to be a part of that. And Fox was just so cool. They got beat. Same kind of defense that you saw Philadelphia do to Kansas City. And I knew I Knew that it was not going to work. And my wife kept telling me, are they going to win? I go, honey, no, they're not going to win. She says, why not? And I told her why I thought why not? And. But I picked them on television. Chiefs. I wanted her to be. Anyway. There. That's just. There's more. I'm sure no. One lady, quick. Yes, ma' am. Hey. Go Vikings. Go, Ed. Minnesota. I love them. What? Oh, oh, oh, oh, oh. You know what? Why not, huh? How good is that guy? And we look at Sam Darnold. He took a journeyman who I've always. Like I've always said this. You draft a quarterback in the first round, he is going to be successful. But you've got to surround him with the kind of talent he had in college. And they don't do it. And they call him a bus. Baker Mayfield's in Tampa Bay, playing great now because he got talent around him. Steelers get rid of Kenny Pickett. A first rounder got rid of him after two years, all right. And they're still looking for a quarterback. They didn't even do anything to build around him. Sam Darnold goes into Minnesota. Look at all those weapons. All those weapons. And look what happened. How great did he play? He didn't play well in the playoff game, but he didn't have time to throw either. That defense was all over him. But yeah, that guy. And he's such a good dude, that head coach at. Yes. Here's what I think will happen. I just guessing now. I think they'll just franchise him for one year and that's 40 million. 40 million. One year is better than 250 over five. And you got. You got the kid from Michigan sitting on the bench who, by the way, was going to be really good. We. We could have had four rookie quarterbacks play great this year. And he would. What's that kid's name? McCarthy. Yeah, you got the kid and you had Daniels and you had the guy in Chicago who I like, Williams. Where's the other rookie, Bo? Next Denver. As a matter of fact, Sean Payton pulled me aside at the Super Bowl. He said, boy, if I. If I got me a good one, I said, yeah, I got me a good one. So, yeah, thank you for that. Thank you for that question.

[Sebastian]

I think we are out of time.

[Terry Bradshaw]

So, ladies and gentlemen, one more time. One more time. Thank you, folks. Thank you so much. Thank you so much. Keep those cards and letters coming in if you're ever in Branson. I sing, I have a show that's in Branson all year long. And we'll be up in Toronto this year and doing. I'm singing with Kit Brooks and Dunn in Thackerville, Oklahoma, with big Winstar Travel. I'm a singing Jesse, man. Yeah. You didn't know that, did you? I was upset you didn't ask me to bring my guitar. I would rather I could have serenaded these folks to that. Yeah. Yeah. Didn't know that, did you? See, you didn't do your homework. See, that's where you messed up. No, you didn't, Sebastian. All right, what do we do now? Oh, we leave. Let's go. Let's go. Meet and greet. Thank you. Thank you, man. Thank you.