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This is to the Point a Rhino experience voted one of the top home services, marketing and operations podcasts. Cutting through the and getting to the point. Hey, what's up everybody? It's your boy, Chris. I always love this episode. It's around goal setting. Not just goal setting, but goal accomplishing, which is more important and know arguably than goal setting because what good to go if you don't accomplish it. Hopefully everybody had a good Christmas. I know I had a good Christmas. What a crazy year this has been. And I want to. I just want to say a couple things before we jump into this episode. And that is I just want to say thank you to all the listeners who listen all year long to, to Chad and I, to all those who appreciated my dad jokes. Um, I'm not 100% sure I'm gonna do it next year or not. We'll see. Feels like. Or whatever I decide to do, you're gonna have to listen to anyway, so. But a quick thank you to producer Ryan for all of his work on the podcast and also to Zach, who helps write a lot of the titles and stuff for this podcast. So quick, shout out to those guys. Man, next year is going to be quite an exciting year. It's gonna be interesting year I'm looking forward to. It might be a year full of change for some of you. Um, maybe some of you are already working towards whatever their your plan is or your goals are for 2026. Um, you know, I started that process on what I want my goals to be. Both personally, professionally, spiritually, my health, all the things. Um, I think I checked a lot of boxes this year. Um, and there's still some boxes left unchecked. So, you know, next week I will be in Costa Rica with Tommy. So this is our new tradition from last year, if you remember we were. And you'll hear that in this, in this podcast. This podcast around goal setting is the one that I recorded last year. Um, but we went to Bora Bora to kick off our year last year, which is the first time I've ever kicked off a year with a vacation. And that's when Tommy proposed to Bri, which was very awesome. And we thought, hey, let's make this a tradition. So next week I will be in Costa Rica doing the exact same thing. I don't think there's any engagements that I'm aware of, but it'll also be us starting to plan mine and Anna's 20th year anniversary. So we are going to do a valve renewal. So we'll see how that goes. But we're gonna be doing it from a beach in Costa Rica, so hopefully everybody had a good holiday season. And listen, if you think you got all your stuff figured out, your goals figured out, there's still going to be some good nuggets in here that might help you on how to actually accomplish those goals. So enjoy this episode of On Goal Setting. So this particular episode is one that I usually do every year, except for this year. I decided to record a new one. And it's all around goal setting and goal accomplishing. Now listen, before you try and hop off here, because you already got it all figured out, remember, setting the goals is the easiest part. Accomplishing them, that's the hard part, and that's where most fail. So, you know, I've learned over the years, and especially over these last few years, on how to actually accomplish these goals, but I've learned how to do it. And I want to share with you just some things along the way that I have used and that I know others have used to actually accomplish the goal, because that's what's most important. And I want you to do that. I want you to have those things for you for this year. So. And when I'm talking about goals, like, I don't just mean, you know, like business goals. Like, I just told you, you in Bora Bora right now, because it's, it's been a goal of mine to be able to go there, number one. But that's how I wanted to kick off this year, was accomplishing one of my personal goals, and that was finally making it to these overwater huts in this beautiful blue water in Bora Bora. But you've got your family or your personal goals. You've got business goals, you got health goals, maybe, if you want to have those. And you can also have, you know, spiritual or your religious goals. And I want to be able to talk just about, you know, each of them. But, but, but let me go ahead and start with something that, that I was listening to this morning that literally just came up, like this morning, and I get up, you know, or excuse me, the morning I'm recording this. And I didn't. Wasn't looking for it. It just came up. And I thought, well, this is something that was cool, and it was something that Sarah Blakely said, who was the founder of Spanx. So for you guys listening, you know who I'm talking about, Spanx, if. Ask your wife, she'll know. Also married to Jesse Itzler, if you know who Jesse Itzler Is. But actually, it was really cool. And just. You guys don't know. Sarah Blakely founded Spanx, like I was saying, and sold that thing for $1.2 billion. Like, the story is actually really cool. But she was giving a speech at a college graduation, and she said, if you write your goals down, it makes all the difference. And that Harvard did a study in 1973. They took the graduating class, and they asked how many had goals, and 100% of them had goals. So that entire class, 1973, that they asked had goals. Okay, they had them. And then they asked how many had actually written down those goals upon graduation. And only 5% had written them down. So then in 1993, 20 years later, they followed up with that class and found out that the 5% who actually wrote down their goals, wrote them down, were worth more financially than any of the other 95% who did not write them down down. The 5% who wrote them down were financially better off, worth more than the other 95% who didn't. And there's so many stories like that around people who are actually writing down their goals. And so, again, writing them down, that's half the battle, right? Goal setting is the easiest part. Achieving the goals is the hard part. But there are steps along the way that can help you do it, and these are critical steps and the things I want to be able to share with you. So there's five rules that we're going to go over on, on this podcast with you that'll. That'll kind of help you, I think, set the tone. And so this will be a little bit different because I'm going to use a. A presentation that I have modified, that I've done over the years, but I've modified this one. So instead of it being, you know, if you're watching on YouTube, I'm sorry, you won't see my beautiful face. You're actually going to see the deck that I have used, you know, so I'm gonna go ahead and pull that up and go through it with you now. But there's. There's a reason that goal setting is critical, and not just to accomplish a goal, but there is a reason that goal setting is critical. So the first thing is, you know, goals help you create focus and direction, right? And it's important to have those and something. What I used to do with all of our employees at Rhino is I would check in on them and ask them what their goals were. Then I would reach out to them throughout the year, enjoy, and hold them accountable. But my hope was that they had a set of goals that they wanted to accomplish and I could figure out what part can I play in that to help them hit it. But what I wanted it for them was so it would create some focus and direction for them throughout the year. 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In order to work towards that something, you have to do things right. So it helps you create action. And then what's also great is it offers inspiration, all right? It helps you express these endorphins and make you feel good. It's kind of like when you make a sale, that feeling you get after you make a sale, or that feeling you get after you maybe saved something or you found a problem and you're able to fix it or in your relationship, whatever it is, like, it's that endorphins, it releases, that makes you feel good, that inspires you, and it inspires the people around you. So now here's three common pitfalls when you're goal setting. Like, these are the. These are the most common. Number one, your why is not strong enough or compelling enough to make you do it. Do the things you need to do to accomplish on your goals on the days you don't want to do them right. So your why or your purpose for that goal has got to be strong enough to force you to follow your plan to. To accomplish the goal. Here's the second thing. You're thinking of your goals, not from your goals. You get that you're thinking of your goals, not from your goals. Okay? And number three, your goals are written in the wrong tense. It's not I'm going to, it's I'm glad I. All right. As if you've accomplished them, right? You're speaking it into existence, right? So those are three common pitfalls that we see when people are setting goals. All right, now let's go and jump into it. Rule number one, pretty straightforward. You've heard this before. If you fail to plan, you are planning to fail. You have got to have a plan in place. You can't just wing it. You actually got to put a plan in place and actionable items to accomplish these things. And again, we'll go through some of this stuff, but you have to make sure that you have a plan that you can follow. That's one that you can actually do. Don't dream so big that you can't accomplish, you know, the goal. Right? Make sure you got a reasonable plan in place that you can do based on your timing and whatever's going on in your life, right? Because what you don't want to do is, is create a plan that you can't execute on, and then you fail early, right? But rule number one, if you fail to plan, you are planning to fail. Rule number two, reflect on the goals you accomplished last year. Okay, maybe you did this like I do in between that Christmas and New Year's time, but you accomplished some things last year. Hell, you may have already accomplished something this first week that we're into the new year, right? But it's important to reflect on the goals that you accomplish, because if you. If you can close your eyes and you can think about the goals you accomplish, you can feel that feeling. That feeling is what we're chasing, right? That feeling is what we're chasing whenever we accomplish our goals. Just like when you make a sale, you finally get that sale. Boom, man. Think about where you at. You're on, like, Cloud 9. So it is when you accomplish your goals, right? So rule number two, reflect on the goals you just accomplished this past year. Number three, you got. This is. This is mission critical to goal accomplishing, okay? You have to create habits, and these. Creating these habits will help you accomplish your goals. Now, again, this is the most difficult part. And unfortunately, this is where a lot of folks fall short. And because it's hard, like, it's hard to do these things and consistently so. So let me give you a few. A few stages that you can follow to create habits. Just a few stages for you to think about. All right? There's four of them, to be specific. Because when you make these habits, so you have to do that first. When you make these habits, then your habits make you. Okay, this is important. There's four stages to it. The very first one is cues. The second is cravings. The third stage is response. And the fourth, our favorite, my favorite, and your favorite is the rewards. You got cues, cravings, response, and reward. Now, let's jump into that real quick. Let's just start with the. Go ahead and start with the first. With the first one. And it's cues. This is really important and something that I actually have done for a lot of years. I have cues. Well, let me just explain to you what I'm talking about. A cue is like a prompt that gets you started, right? So. So here's a perfect example. You ever notice that whenever people are posting, like, food ads, they're posting, like, pictures of, like, this pizza that looks fresh and there's a ton of cheese and there's pepperonis. On it, and you can almost smell it because the picture looks so good. Well, that's a cue that is prompting you to start to order a pizza or that you want pizza because you visually saw that cue, right? You saw the car. You really want it. And this social media does this to you all the time. I mean, you talk about it. Next thing you know, it's popping up in your social feed, and it's. They're. They're giving you cues. They're trying to prompt you to get started in the process of purchasing XYZ or eating xyz. So number one is the cues, right? That is what that. That's what that does. And it could be something like this. Think about this. You. It could be like a song that you hear. Think about, like, a song that you hear that makes you. Automatically makes you think of something, a time or a person. I'll give you a great example. So he's come out of Christmas. Every time I hear the song White Christmas by Bing Crosby, it makes me think of my dad. Every single time, it makes me think of him. So. But there's cues that happen like that, you know, that that could be food. It could be a song. It could be that you're putting something up on your mirror. Like, another thing for me is I have tattoos on my arms, and my entire left arm is asleep. Well, everything on that arm is a cue. I can look at it, and it. And it makes me think, okay, like, I've been down this road before, and this was a reminder that I can get through this. Or I've been in tough times before, and this is a reminder that I came out of those to tough times. Or, hey, this is. You know, I don't think I'm gonna be able to accomplish. It's a goal. Oh, yeah, that's right. I've already accomplished this big goal that I had. Like, and there's cues that remind me of things. Now, the second part is the cravings. Okay? The cravings. So the cues start the process, and then we move into cravings, okay? Because now I'm thinking about it. Now I want it a prediction. A cravings is a prediction that the brain makes about what the cue means, right? So the brain decides, man, the food would be good, or the song creates this emotion, right? So I saw it one. Now I'm feeling it, because my brain is telling me, I want that pizza or I want to hear that song. Okay? This is where. If you've ever done a vision board before or you've heard of vision Boards. It's where you've kind of cutting out putting all the things that you want in life, whether it be personal, business, whatever, it doesn't matter. Anything that you want, you put it on a vision board and you put it up to where you see this thing every single day, or it might be in your office. You've got different sayings around there that you can see, you know, that make you think one way or react one way. Like a no 0 days or a don't talk about it, be about it. You know, just. It's just a visual cue, you know, to kind of trigger, you know, a process. And then you've got the cravings, which is like, okay, now we're in it. All right, Again, it's a prediction that the brain makes about what the cue means, right? So now we're into the process. All right, number three. Number three. In the four stages of creating habits, is the response action taken. You saw the food, the food looked good. So now you eat the food. Okay? You saw the goal you wanted to accomplish. Okay? You saw it. Now you're starting to do the things towards that goal that you have put in place in your plan, right? You see it, you say, okay, here's the path I gotta follow on it because I want to get this goal accomplished. Boom. Now the response is action taken. Now you're taking the steps and actually doing the things to accomplish the goal. All right? In this instance, you. You saw the food. Brain tells you you want the food. Now you're eating the food. Okay? It's a beautiful little cycle. And then the fourth is the reward. It's the positive, feels good outcome. Saw the food, brain said, I want the food. I ate the food. Reward. Food tastes good. All right? Your response is satisfied. Boom. There's the endorphins. Let's it go. So very critical, those four stages, cues, cravings, response, and reward. Now, let's talk about. Let's talk about. Let's go ahead and stay with, with rule number three here. Let me just read this to you. If a behavior is not rewarding, it's unlikely to become a habit. You. It's so important to have the reward to continue on, to want to go after, to do the work, to accomplish the goal. Like, you gotta have little triggers along the way. It needs to feel good and train the brain of that feeling for the habit to continue. If you don't have these ongoing checkpoints, you're not that you've accomplished the goal, but you've accomplished your Q1 objective that your Q.1 plan that you had in place or your first month or your first week or your day or whatever the hell it is, but you need to have those cues that you actually accomplish in the feeling attached to it of the progress to continue that habit. If you make, if you, if you try to make it all year long without having any feel good portions of the, of the goal chasing, there's a good chance that you'll, that this will fizzle out because you don't have that feeling to keep driving you forward and going, all right? The more you do it, it becomes reinforced and you do it automatically. You're basically trying to recreate your autopilot in your head, right, by creating these habits. And you know, it takes, if you hear variations of this, but habits take 21 days to form. 21 consistent days to, to form. One of the habits I had started last year was I started getting up at 5:30. And the, you know, I didn't want to get up at 5:30. But the, but it was a habit I created because I was trying to overcome, you know, or trying to make sure I stay on top of my game of being mentally tough, right? And it was just an easy win to start my day. And I wanted to have that daily feeling of winning and losing. And by the way, like, I lost, still lost a lot where I didn't get up at 5:30. If I got up at 5:31, that sucked because I did not hit my goal the first, you know, that first check in of my goal and the queue was there because I opened up my eyes and looked and I saw it said 5:30, yet I still laid there in bed. And then when I said 5:31, I was pissed enough that I got up, damn it, I missed my goal. So then I had to have another goal in place, you know, to start with. So I have many, you know, many things I do in the morning to kind of lead me down this path. But I have these habits I've created on purpose to reach a goal. All right, but you know, like I said, sometimes these things take 21 days to, you know, to create. So let me just, let me summarize this real, real quick, to the point listeners. Listen up. What if the biggest thing holding back your business isn't marketing or hiring, but your bennies? The benefits for home service companies, a better 401k can be the difference between great techs and losing them to the shop right down the street. Basic Capital, our newest sponsor, is the only 401k built to actually put your Team on a real path to retirement. Companies that switch over see higher participation, happier teams, and dramatically low turnover. 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The cue triggers a craving, which motivates a response, which then provides the reward which satisfies the craving and ultimately becomes associated with the cue. It's a beautiful little cycle of creating habits that will actually stick. But the visuals are so important. Put them on your mirror, put them in your closet, put them on your, in your car, put them at your desk, have it come up on your phone, put it on your desktop, on your computer. Put it somewhere where you're going to see it every single day to trigger the first step. And that is the cue they got to have the cue. All right, so again, the cue triggers a craving, which motivates a response, which then provides the reward which satisfies the craving and ultimately brings us back to the queue. Got it. All right, moving on. So I'm gonna go into just a little bit deeper on the four laws of behavior change from habits. Again, you know, you gotta make it obvious with the visual cues. You gotta make it attractive so you have the easy checkpoints along the way. You gotta make it easy, right? More convenient. More convenient. Shorter timeframes. And be specific, be specific with your goals so you know, like you can actually check the box and then make it satisfying so it's more enjoyable and you're more likely to do it again. Right? You gotta have that reward at the end. So rule number four, create goal categories. So sometimes people make the mistake of trying to put too much stuff out there, like, and you can't accomplish all of these goals. But maybe you can accomplish one in your personal life, one in your business life or whatever. So let me just jump into that real quick. So again, the first thing I talk about is family and personal, because to me that is the most important goal you can create. And let me just give you some suggestions on like what they could be. So if you're having trouble thinking about it, what they could be. Vacations and adventure. Like again, I wanted to kick off my beginning of my year right out of the gate. I got a solid first week of business in and I dropped straight to one of my first personal goals of going to Bora Bora Aura. All right, so it could be vacations, adventure, it could be in your marriage, right? Maybe it's date night, you know, that you have that you're doing once a week or once every other week, or maybe you just do it once a month. And that's a good starting point. Maybe you're doing one thing one on one with your kids, so that way that you can continue that or build a connection with them or maintain a connection with them. Maybe the, the personal thing is something that's material, right? Like you wanted to get the, you know, the car, you wanted to get the, you know, the tickets to this concert, or you wanted to get whatever, like whatever money, like whatever it is. Or maybe the thing is you want to learn a new skill. So that's one of my, that's one of my goals this year is, you know, I kind of, I kind of can get, I can go to Mexico and get by, right? So I want to just get better at being able to speak more fluent Spanish. And so that's something I'm going to work on this year is being able to actually carry on a conversation in Spanish. So I have to create a plan for that and work backwards on how am I actually going to accomplish that. Because it's going to require time, it's going to require consistent training, and it's going to require some wins along the way to keep me motivated to want to do it, right? Because it's, it's, it's going to be difficult. But I'm committed to it because I want to do it. Because every time I travel quite a bit and when I go to Spanish speaking countries, I want to be able to actually have carry on conversations and also hear what the shit they're talking about me behind my back. So number one, you know, is your family and your personal goals. So make sure those are really clear. And again, don't put so many on there. That you can't accomplish them. Just find a couple that are really important to you and nail it and you'll work the plan backwards from it. Two is your business and professional goals. All right, most of you have probably already been thinking about these. And oftentimes we put these before our personal goals or our professional, I mean our personal or our family goals. But this is another one and it could be money. Like this year you're trying to hit X revenue. Well, hopefully by now you've already created what, you know, the plan backwards to actually accomplish it. Because we gave you the budget planning, you know, the budget planning podcast or last year, the end of last year, free to help, you know, help you budget to accomplish whatever that month that goal is. Maybe if, if you're just, if you're working for another company, you're just trying to advance your career path. So what are you doing to try and advance your career path? Well, set, you know, set the tone. This is what I want to be this year. I want to be a senior, I want to be a lead, I want to be a director, I want to be a whatever. And then you have got to have a plan in place to, you know, work checkpoints along the way, you know, to make sure you're hitting that goal. Maybe it's just education or your skill. You want to get some new technical training, you want to learn a new skill, you want to learn a new trade, you want to learn a new whatever. You want to learn your finances better. Maybe it's you want to get some self help books to help your confidence or to help your motivation. Or maybe it is a book or maybe you want to grow your, your network or your friend circle, right? Because we talk a lot about finding a good peer group, people who can help you along the way. Or maybe it's you want to get a mentor or you want to become a mentor to somebody else. So anyway, there's a couple ideas that you can do with business, you know, your business and professional goals. The other one, be health like. And again, you know, if you listen to this podcast long enough, you know, this is something that journey that I've been on and a lot of my friends have been on is that's trying to be more healthy. Because I spent the previous years just like eating like traveling all over the place. I felt terrible. My thought, you know, see, I look like the Grinch to her. I was like skinny, fat. So I was just getting the belly because I'm now 45. So I was like, I'm like I'm done with this. I've neglected my body. I'm not getting any younger. So I wanted to start to do some, put some health goals in place. And I did. And it sucked, but I did it. And you know how it is when you work out, man, it takes forever to start to see like any variation or change in your body. And that's like the trigger, right? That's the reward is I see the change in my body. Well, takes a while to get there. But you know, I've been working out five, sometimes six days a week, you know, for the past five months. And I certainly see changes, you know, in the mirror, which continues to motivate me to go on the days I don't want to go back to the gym or to not eat, like. Right. So it could be physical, it could just be your diet, it could be your mental health, by the way, like that's something that I take very serious, as you guys know. It's. Maybe that's you have a goal of making sure that you go see a psychiatrist. And by the way, there's no shame in seeing a psychiatrist, by the way, or therapist, none. It's actually very responsible decision for you to go and seek help because you don't have everything figured out. Regardless of what you think. It could just be self care, man, like go and take care of yourself for once a while. Maybe you just have a you day where you kind of go and do your own thing that gives you peace. If that's golfing, if it's, you know, going in, you know, just going on a hike or whatever it is that gives you peace. And maybe it's going and watching a movie on your own or maybe that's something is just rest. Like rest is also incredibly important, you know, to, for health. But whatever it is, you come up with your health goals as well and again, make it to where it's, it's, it's specific so you, you can actually check the box when you accomplish it. And the last one is spiritual or religious, you know, your religious goals. And again, I'm just giving you four categories, right? You got your personal, you got your business, you have your health and you have your spiritual. This is just how I use it. And that spiritual could be whether you're going to meditate, you know, once a day or once, you know, every other day, or pray, whichever one you do. Or maybe you're going to read, right, something about, you know, or reading the Bible or you're going to read, you know, whatever it is that you practice or journaling? That's something I started doing last year, was journaling every morning. And that's been great for me because it actually allows me to work in pray and reading at the same time as I'm journaling because I'm reading verses and then trying to write down what they mean to me in that moment of my life. Life. And all it does is trigger thought for me, you know, and how does that apply to my life personally? How does it apply to my life with business? How does that apply to my life with my health? So it's been really, really helpful for me to do journaling. And then if something, you know, of course giving back is something that's incredibly important to me. So I want to make sure I've got my a giving back goal. So there's four, like categories that you can pick from. And again, you can write down a bunch of them if you're trying to go through this process right now and then just start to eliminate, you know, the ones that, you know, that you know, you, you, you, you'll have an idea of like, yeah, those are probably a little more far fetched, but just kind of come up with maybe your top three in each of those. And then maybe you just choose one, you know, from each of them. Or maybe you only do your personal and business and that's okay too, whichever one works for you. But what's incredibly important is when you write those things down, circle the ones that become non negotiables for you. This is important. You gotta have non negotiables in place, right? You have to set boundaries for yourself and refuse to do anything other than what drives you to that goal because it's a non negotiable. So maybe that's your marriage, man. Like, maybe your marriage is on the rocks right now and maybe you, maybe you are wanting to get it squared away. You just don't know what to do. Well, figure out what to do. There's people you can ask. There's, there's plenty of things you can do to get it done. You just got to take action, all right? I really, really want that for you, especially if you're in that situation. But make circle that or if you're writing it, if you're typing it out, make it bold and red or whatever you got to do and put that in your face all time so you can see that cues. But your non negotiables will only work. You'll only be able to follow them when it gets hard. If your why is strong enough One.