Podcast Summary: To The Point - Home Services Podcast
Episode: TTP Micro Episode: 2025 Partnerships & Free Competitor Analysis
Release Date: November 21, 2024
Host: RYNO Strategic Solutions
1. Introduction
In this micro episode of To The Point - Home Services Podcast, hosted by Chris from RYNO Strategic Solutions, listeners are treated to an insightful discussion centered around strategic partnerships and a special offer for a free competitor analysis. Chris leverages his extensive experience in digital marketing for home service industries to provide valuable advice and actionable solutions for businesses aiming to grow in 2025.
2. Thanksgiving and Gratitude Message
Timestamp [00:17]
Chris kicks off the episode by expressing his gratitude as the Thanksgiving season approaches. He emphasizes the importance of spending quality time with family and reflecting on personal and business achievements.
“Tis the season to be grateful... spend time with your family and reflect on all the good things that you know that you've been able to accomplish or the good things that are ahead for you in your life, your business, whatever.”
— Chris [00:17]
He also takes a moment to thank the podcast listeners for their continued support, highlighting the growth and positive reception the podcast has received over time.
3. Overview of RYNO Strategic Solutions and Merger with Blue Corona
Timestamp [09:00]
Chris provides an overview of RYNO Strategic Solutions, formerly known as Brickyard Marketing, and discusses the recent merger with Blue Corona. This strategic move positions the company as a leading powerhouse in digital marketing for home services by combining their respective technologies and expertise.
“We have merged Blue Corona into Rhino to become one. Become one behemoth major powerhouse, the most powerful digital marketing company for home services by combining not only our technology, but also our brains.”
— Chris [09:00]
He underscores the significance of this merger in enhancing their service offerings and operational capabilities, aiming to be the most reputable digital marketing partner in the home services sector.
4. Free Competitor Analysis Offer
Timestamp [03:30]
As a gesture of appreciation, Chris announces a special offer for listeners: a free competitor analysis. This unbiased evaluation allows businesses to understand their standing in the market relative to competitors.
“My little early Christmas gift to you all is no strings attached... we'll put it in the content as well.”
— Chris [03:30]
He explains the process, encouraging listeners to visit free.rhinoss.com to access the analysis. This tool aims to provide clarity on where businesses stand in their respective markets, helping them identify opportunities for growth and improvement.
5. Marketing Services for 2025
Chris delves into the comprehensive suite of marketing services RYNO Strategic Solutions plans to offer in 2025, tailored specifically for home service industries such as HVAC, Plumbing, Electrical, Roofing, and more.
a. Website Development
Timestamp [12:00]
RYNO Strategic Solutions emphasizes the importance of having a custom-built website that not only ranks well but is also developed efficiently.
“We'll be able to build our custom sites in about a four to six week timeframe. How cool is that? Start to finish, boom.”
— Chris [12:00]
This streamlined process addresses the common frustration of lengthy website development cycles, enabling businesses to establish a strong online presence swiftly.
b. Paid Advertising
Timestamp [14:30]
Chris highlights their expertise in managing paid advertising campaigns that effectively fill service queues automatically.
“We're going to be able to do paid ads in a way that can fill your board automatically for you.”
— Chris [14:30]
This approach ensures a steady flow of leads, crucial for maintaining and scaling business operations.
c. Search Engine Optimization (SEO)
Timestamp [16:50]
Chris reaffirms the enduring importance of SEO in digital marketing strategies.
“SEO is not dead or SEO is not going away... it's the foundation of all things so important.”
— Chris [16:50]
He emphasizes that robust SEO practices remain fundamental for increasing visibility and attracting organic traffic.
d. Local Service Ads
Timestamp [19:10]
Local Service Ads are presented as a vital component of digital marketing, despite increasing costs.
“It's only pay to play... you still gotta play the game and you should still do it because it is still very cost effective.”
— Chris [19:10]
Relying on these ads helps businesses maintain their competitive edge in local markets.
e. CSR Call Coaching
Timestamp [22:40]
The introduction of CSR call coaching, branded as "Traction," is discussed as a means to enhance customer service and lead conversion rates.
“Our CSR coaching is called traction. It's amazing.”
— Chris [22:40]
This service includes script optimization, accountability measures, and tracking to maximize phone call bookings.
f. Video Production
Timestamp [25:30]
Chris underscores the significance of video content in engaging potential customers and differentiating from competitors.
“Video is so big and people forget about it... these videos give so much more to the person who's searching for it versus just content.”
— Chris [25:30]
From installation demonstrations to team introductions, video content is highlighted as a powerful tool for enhancing online presence and SEO performance.
g. Over-The-Top (OTT) Advertising
Timestamp [28:15]
OTT advertising is identified as a growing trend, with strategies tailored to specific geographic regions for targeted reach.
“OST is streaming video... it's going to be specific and they get a lot of great traction.”
— Chris [28:15]
This method allows for precise targeting, ensuring ads reach the desired audience effectively.
h. Rhino Tracks 2.0 Real-Time Reporting
Timestamp [30:45]
Rhino Tracks 2.0 is introduced as an advanced real-time reporting tool that integrates seamlessly with ServiceTitan.
“Rhino Tracks 2.0 catches Lead attribution errors before they ever get changed in Service Titan.”
— Chris [30:45]
This tool offers comprehensive metrics, enhancing lead tracking, and ensuring data accuracy, thereby bridging the gap between marketing activities and business outcomes.
6. Commitment to Quality and Legacy
Timestamp [35:20]
Chris shares his vision for RYNO Strategic Solutions, focusing on building a legacy of excellence and trust in the digital marketing arena.
“Rhino was the standard, is the standard for agencies when it comes to home services. And I hope some of you that are, you know, that are customers of ours now, you know, think that now.”
— Chris [35:20]
He emphasizes a commitment to maintaining high standards, continuous improvement, and fostering long-term relationships with clients.
7. Closing Remarks and Call to Action
Timestamp [39:00]
In his closing statements, Chris reiterates the availability of the free competitor analysis and encourages listeners to reach out for potential partnerships.
“If you need a really good digital marketing partner that you can trust, you can trust me, you can trust my team, you can trust Rhino.”
— Chris [39:00]
He also requests listeners to leave reviews for the podcast, highlighting the importance of community support.
“If you've not left us a review for the podcast, it would mean the world to me if you would.”
— Chris [39:30]
Finally, Chris extends warm Thanksgiving wishes, urging listeners to enjoy the holiday with loved ones and to continue striving for success in their personal and professional lives.
Key Takeaways:
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Strategic Partnerships: The merger with Blue Corona positions RYNO Strategic Solutions as a leading digital marketing powerhouse in the home services sector.
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Free Competitor Analysis: An exclusive offer for listeners to understand their market standing and identify growth opportunities.
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Comprehensive Marketing Services: From rapid website development and effective paid advertising to essential SEO practices and innovative video production, RYNO offers a full spectrum of services tailored for home service businesses.
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Advanced Reporting Tools: Rhino Tracks 2.0 ensures accurate, real-time data integration with ServiceTitan, enhancing decision-making and operational efficiency.
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Commitment to Excellence: A dedication to building a trusted legacy in digital marketing, emphasizing quality, reliability, and client success.
To take advantage of the free competitor analysis or to explore a partnership with RYNO Strategic Solutions, visit free.rhinoss.com.