
We visit New Jersey, where there are cracks emerging in Trump's gains with Latinos.
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Miles Bryan
Today on Today Explained.
Myles Bryan
Hi, Myles Bryan, colleague, producer, reporter.
Christian Paz
What's up? I'm here to take you on a field trip today, Noel, to the beating heart of American politics, the east wing of the White House. No.
Miles Bryan
A provocative group chat.
Christian Paz
Nope. We're going to New Jersey. New Jersey? Yes, New Jersey. The Garden State's electing a governor in just about two weeks. And you know, Jersey's usually a blue state, but this race is really tight. They're neck and neck and the Dems thought they were picking a safe choice. You know their candidates, moderate, suburban, but she's really struggled to win over working class voters, especially the Latino voters who defected to Trump en masse in the presidential election last year. You're mad at Trump, but you don't like the Democrats either.
Jack Cittarelli
Yeah, yeah, that's right.
Christian Paz
Intriguing. I'm going to hang up and listen. Coming up on Today Explained, Trump's coalition is finally getting tested at the ballot box.
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Christian Paz
This is your Today Explained.
Myles Bryan
Today Explained.
Christian Paz
Hey Miles, what's up? How are you? Good to see you. Like the stache.
Miles Bryan
I know. I'm trying to grow back out to be more adult.
Christian Paz
Uh huh. You're looking adult. I think Adult film adult.
Miles Bryan
Oh no, no.
Christian Paz
I'm Myles Bryan, TODAY Explained producer and reporter and TODAY guest host. I'm with Vox Politics correspondent Christian Paz. He wrote Shotgun. As we drove all across New Jersey covering that state's governor's race, it's a bellwether for how voters across the country are going to approach the midterms. Christian, today we're in New Jersey to the New Jersey governor's race. Right. Tell us a little bit about who's running.
Miles Bryan
We have on one hand the Democrat is Mikey Sherrill. She is a congresswoman from New Jersey. She is a retired Navy helicopter pilot. She is a lawyer. She's kind of like your standard moderate Democrat. She was elected in 2018 during that Blue wave year. And this race has gotten really competitive. And she is at the moment seemingly struggling a bit after the primaries where she struggled a bit with black and Latino voter support, seeing some similar struggles in that enthusiasm among those communities in the state. And she's facing a pretty strong and well run and disciplined campaign from the Republican candidate, who is Jack Cittarelli. He's known in the state. He ran for governor four years ago.
Christian Paz
Yaniel's won, right?
Miles Bryan
Ye lost only by three points against Phil Murphy.
Christian Paz
We're here to cover this race because it tells us something about where the country's at about a year into President Trump's second term. But we're really focused on Trump's coalition, the one that he came out of 2024 with, which included a lot of black and especially Latino voters who shifted right and voted for Trump maybe for the first time, or maybe for the first time, they voted Republican. A big question I have, Christian, is are these voters, are they Republicans now or are they just Trump voters? Are they gonna come back to the Democratic Party or have they permanently moved away?
Miles Bryan
Yeah, that's something that's been a question on my mind for a long time too. Especially cause we see like in off cycle midterm election years that voters who voted for Trump in a presidential year don't necessarily seem as excited to vote for a non Trump candidate or are simply not paying attention to politics as much or are disengaged. And maybe that vote for Trump might have been a unique vote that they decided to make that specific presidential.
Christian Paz
Keep that door open. Our first stop was a rally for the Democrat in the race, Mikey Sherrill, good afternoon. Good afternoon, everyone. Salud. Salud. Salud. Salud. For the folks that don't speak Spanish, salud means hello. Hello.
Jack Cittarelli
Welcome to Latinos of South Jersey rally.
Christian Paz
The rally was a classic campaign stop. There were free pastries, the music was too loud. Excited for this bunch of elected officials making two minute speech, folks, where there's diversity, there's strength. And where there's strength, there's Mikey. It was old school retail politics, but it also felt a bit like a flashback to Trump's first term or even the Obama era where this was just another race and not a tea leaf that everybody following politics is looking at for an answer about where these extremely abnormal feeling times might be going next. The people in the room, though, they're still the ground troops of local races. They knock on doors, they distribute flyers, they talk to voters. And so we wanted to ask them, what are they hearing from those voters, especially Latino ones who voted for Trump?
Nilsa Cruz Perez
Well, I hear a lot of regrets.
Christian Paz
Really. Well, give me your name. Evan then. Tell me more.
Nilsa Cruz Perez
I'm Senator Nilsa Cruz Perez. I represent the 5th Legislative District in New Jersey. So a lot of people who probably did not come out and vote or Latinos that decided to vote on the last election on the wrong side, now they're seeing what's happening in this country and it's unacceptable the way our community is being treated. So a lot of people are actually realizing, oops, we made a mistake. There was a lot of false promises. So elections have consequences. Now we're paying the consequences.
Christian Paz
Is there something that you're doing that's just different than how you campaigned in last year's presidential election? What has changed?
Nilsa Cruz Perez
We can no longer take people for granted. We gotta go back to the grassroots organizations. And that's why all these people who are running in office right now are knocking on doors, are telling people and we're telling the story and we are actually outreaching to the people. Maybe we did took stuff for granted, maybe we forgot those grassroots organizations that actually are the ones who are the movers and the shakers in our communities. And now we're door by door telling people, you don't have to be afraid, elect the right people into office so we can protect your benefits, we can protect your family, we can protect the services you're receiving from the government.
Christian Paz
So one tactical change, Democrats are acknowledging that maybe they took some of these voters for granted this year. There's a sense of needing more focus. But the question is, once you reach them, what is that focus? Do you just let Trump's second term speak for itself or do you tailor the message? I don't know if you're right. We got to ask Mikey Sherrill, the Dem candidate for governor, about that after she finished some voter glad handing.
Myles Bryan
Yeah, so I think what we're seeing in the Latino community is actually what I'm seeing in a lot working class communities, this sense that costs are too high. And I think the reason that we're going to see Latinos come home really in this one is because of those costs, because Trump is raising costs on everyone.
Christian Paz
When she says come home, she means come home to the Democratic Party. Sheryl is encapsulating what a lot of Democrats seem to have learned from the last year, that they need to be laser focused on affordability and prices. And she's not assuming Latino voters trust her party on these issues.
Myles Bryan
They're still looking for someone who's really going to address their core issues, and they've not found it in the Democratic Party and they've not found it in the Republican Party. And so what I'm saying is like, look, I hear you. Here's my record, here's who I've always focused on and how I've done it. And so this is my plan, and I think it's going to really focus on those exact things you're talking to me about.
Christian Paz
But one of the big questions of this election is whether a moderate, suburban, safe candidate like Sheryl can convince Latino voters who flip for Trump that she knows their pain. This is like a huge bar, club venue. There's a disco ball. There is a. Yeah, Republican Jack Ciatorelli is working hard to make sure Latinos do not come home to the Democrats in this race. He's doing that by doing events in places like Elizabeth, mostly Latino town in North Jersey that shifted towards Trump by about 30 percentage points last year as sort of a high school dance. Before it gets started by, oh, my God.
Miles Bryan
That's exactly what I was thinking. For me, it was like, I'm part of the first wave that arrives at the college formal.
Christian Paz
The event felt very new Republican Party. It was more working class and more diverse. There was an African American guy wearing a Blacks for Trump hat, a teacher complaining about her union, a union construction worker asking about care for his autistic son. Jack Ciarrelli has tried to keep his race hyper local. His dumb speech is light on Trump and deportations and heavy on New Jersey's high cost of living, high taxes, high electric bills.
Jack Cittarelli
I'm not telling you how to heat your home. I'm not telling you what appliances you have to buy. There'll be no wind farms off our Jersey shore. And in the supermarket, if you'd like, you can have back your plastic bags.
Christian Paz
Part of Cittarelli's platform is reversing a statewide ban on plastic bags.
Jack Cittarelli
I could talk about lowering taxes. I get a Nice little round of applause. I see him bringing back the plastic bags. It brings down the house every single time.
Christian Paz
By focusing on kitchen table issues, Cittarelli is trying to treat Latinos like any other group of working class voters, similar to his opponent in that way. And while he still supports the president, he tries to put some distance between the way Trump talks about immigrants and.
Jack Cittarelli
The way he does so here in Elizabeth. We know we have a very large Hispanic Latino population, and they remind me very much of my grandparents when they first immigrated here. Pro family going to church on Sundays, taking care of their families, working hard and starting their own business.
Christian Paz
Cittarelli doesn't need to win all the Latinos who voted for Trump last year to win his election, but he needs some of them. So one question is, will all that's happened in the last 10 months, the detentions and deportations, the families split up, the videos passed around, will it all be less important than the economy or New Jersey's high cost of living when those voters go to the polls? Christian and I tried to talk to a bunch of voters on the streets of Camden and Elizabeth. We got a lot of no's. We talked to people who didn't know there was an election happening at all. Did you know there was a race until I brought it up in November? Two moments. We talked to a lot of people who voted for Trump last year and were upset about how things were going. Definitely that was my worst mistake in my political life. But hadn't really tuned back into politics right now with the candidates. I don't know much about those, but I wanted to hear the news on this couple of weeks before the election Day. And we talked to some voters who are up in the air. Is anybody going to vote? Anybody want to do an interview? You're going to vote. Giselle is a home health aide in South Jersey. We met her in Camden as she was grabbing something to eat. She immigrated from Nicaragua, became a citizen this year, and we aren't going to use her last name because she's anxious about talking politics as a new citizen in this moment. Gisele liked Trump last year because of his promises to crack down on crime and high prices. Maybe you could ask her to tell us a bit about what she thinks of how he's done so far. She told us she's been happy with Trump's approach to law and order, but costs are still too high and tariffs seem to be making them worse. She told us she was definitely going to vote in the governor's race this year, and at first, she said she was open to voting for whomever could get prices down. But even as we were talking, she started rethinking that. These days, she carries her passport card everywhere she goes in case she gets stopped by ice.
Nilsa Cruz Perez
They approve. I am citizen.
Christian Paz
And you have to carry that all the time. Yeah, because you worry that someone's gonna stop you and ask.
Nilsa Cruz Perez
Basically Spanish.
Miles Bryan
That. Actually, she's like, the more that I do think about it and the more recent stuff, the more aggressive actions, that does give me pause. It does make me hesitate. Yeah.
Christian Paz
What?
Miles Bryan
Hearing people or. She said, like, taking people away from their families or treating them violently when they're detaining them. She's like, I guess I would be okay with prices remaining the same if it meant like, not being so, like, physically aggressive with people and giving them a chance to defend themselves or make a case of them just saying.
Christian Paz
Take care.
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Christian Paz
Thank you.
Miles Bryan
Oh, my back.
Christian Paz
Okay. I feel like the thing that became clear to me is that the Latino voters we talk to, by and large, were unhappy with Trump and how this year has gone. But, you know, I keep thinking about how Mikey Sherrill, the Democratic nominee, said Latinos were gonna come home. And that's not the sense I got from the people we talked to. Right.
Miles Bryan
I mean, yeah, there wasn't a sense of, like, righteous anger or, like, activation or mobilization, per se.
Christian Paz
Right. It's like we asked the question, you know, are these Latino voters Republicans now? And it seems like the answer is no, but it doesn't mean they're Democrats either. It's kind of still up in the air.
Miles Bryan
Yeah, absolutely.
Christian Paz
Great. Well, next time I see, you will be in this studio. Right. And you're gonna tell us what it all means, who's gonna win this election and the midterms and the next presidential election and what the future of the country will look like. Right?
Miles Bryan
Yeah. All the secrets will be revealed.
Christian Paz
It's coming up. Okay, cool.
Miles Bryan
That was. Yeah.
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Myles Bryan
Hola, Nueva Jersey Mi Espanol no es muy bueno. Pero quiero hablare directamente Today Explained Christian we're back.
Christian Paz
We're in our comfort zones now. We're in our respective studios and I'm glad to be back with you, because you spend most of your time covering national politics and national polling data for vox. How does what we heard on our little reporting trip, you know, stack up with the rest of the country?
Miles Bryan
So what we heard on the reporting trip is a lot like the story that the national data is telling us. An overwhelming majority of Republicans and conservatives still like what they're seeing from Trump. They might not be as enthusiastic about it as they were closer to his inauguration before it all started to actually happen, but Trump is losing support the most from the groups that he did best with in 2024 compared to the last time. So that's like young people, and it's Hispanic and Latino voters. It's largely big surprise to do with the economy and personal finances. So that's like how people feel about prices, how people feel about inflation, how people feel about rent, about wages. Those are the biggest risk to Trump's alliance from 2024, the increase in rent.
Christian Paz
Before, you used to pay probably $900 right here. Now you have to pay 2505.6k to live modestly.
Miles Bryan
The more modest you are, the less you really have to make.
Christian Paz
What is the best thing about New Jersey?
Miles Bryan
Nothing. Nothing.
Nilsa Cruz Perez
At a point in time, you just like, where can we get help from?
Christian Paz
You know, you were on Today explained back in the spring, talking about Trump's softening support among his newer coalition members, notably Latino voters. And I gotta say, it's kind of surprising to me that opinion hasn't swung more considering how intense and explicit and aggressive the Trump administration's immigration actions have been since then.
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Christian Paz
We've seen these viral videos. I would think that would move the needle more.
Miles Bryan
I feel like there's a few ways to. A few explanations here. I mean, important to note from the start, two things, that if you were supporting Trump for economic reasons, the main reason you'd be turned off from him would be over what he's done on the economy or has not done. Not necessarily other issues. Those other issues would be kind of like on top of that, economic issues were always the top concern for this cohort of voters. Immigration issues came second or third after that. But if you were thinking about immigration as the main reason that you were supporting Trump, it's probably because you wanted some kind of middle approach.
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Christian Paz
People who are trying to come here legally.
Jack Cittarelli
There's bad apples in any anywhere in the world.
Christian Paz
Get those bad apples.
Miles Bryan
Maybe they don't necessarily want ICE rounding up everybody. They don't want families to be separated. You know, they don't want people's rights to be trampled on or disrespected. But there's still kind of an understanding that there needs to be some kind of enforcement action to deport certain undocumented immigrants.
Christian Paz
You know, in our car ride out reporting, you referred to Mikey Sherrill as a 2018 style Democrat, a term you and I've seen other political reporters use to describe the moderate, maybe kind of boring candidates that helped Dems win big in the midterms that year. But now Sheryl's race is tight. You know, what does that say about the Democratic strategy right now in Trump 2.0?
Miles Bryan
It's a big question. I think that's what a lot of folks are wondering. And specifically it's like an open question about just what the strateg should be. There's another governor's race in Virginia, and it's, I think, not a coincidence that the Democratic candidates in both states were elected to the house in that 2018 blue wave. A new poll in the closely watched race for governor of Virginia shows the.
Christian Paz
Democratic candidate with a comfortable leap.
Myles Bryan
I'm Abigail Spamberger. After 9 11, I walked the halls of CIA as a case officer working counterterrorism. And then I walked the halls of Congress where despite the dysfunction, I got things done and was named the most bipartisan member of Congress from Virginia.
Miles Bryan
Maybe that's part of why we feel that 2018 style. One of the things that helped in 2018 was primarily running like a anti Trump threats to democracy.
Christian Paz
Orange man bad.
Miles Bryan
Orange man bad. You know, talking about the threats that Trump poses, talking about how bad Trump is. That's what worked in 2018.
Myles Bryan
We have realized what it takes to make our democracy truly special. And it is each and every one of us.
Jack Cittarelli
This is a very significant defeat for.
Christian Paz
Mr. Trump, a historic accomplishment for the Democrats. There's now a check on Donald Trump and that is great news for America.
Miles Bryan
And it seems like it's had diminishing returns over the years. That's where we see a little bit of a gulf between where the national Democrats are and maybe what their most energized base voters want, which is leaders who take risks. They want people who can do the real talk, who seem authentic and who will energize and excite them to fight back.
Christian Paz
You know, when we were out in Jersey, Cheryl's supporters seemed like they thought she could be a good governor. They thought she could win, but she didn't seem to be like plucking the heartstrings or firing up the bases. Anger and frustration and excitement. It felt more dutiful.
Miles Bryan
Totally. And I think if you ask outside observers, they would present a contrast between the tried and true 2018 style anti incumbent approach of Sheryl and the Democratic candidate in Virginia, Abigail Spamberger. And then maybe like a newer generation, Post pandemic, post 2024 style Democrat in terms of like just across the river, Zora and Mamdani in New York City. I don't think that we should have billionaires. Or even up in Maine where we're seeing a primary take shape between an establishment pick and an energetic grand platner outsider candidate who's rallying voters with that kind of energy, maybe that some of the Democratic base is asking for.
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Christian Paz
What are Zoran Mamdani and Graham Platner doing that's getting people stoked in a way that Mikey Sherrill and Abigail Spanberger aren't?
Miles Bryan
I mean, they are candidates that are trying to expand the tent even more in a way that might upset centrist or moderates.
Jack Cittarelli
Right.
Miles Bryan
They are talking plainly. You know, they're adapting to social media and different forms of campaigning too. That's something that we're seeing in other races across the country where we're just starting to see younger candidates or candidates who are more adept at using social media to talk about their candidacies challenging Democratic incumbents.
Christian Paz
Let's end this where we started. New Jersey. What happens in the governor's race there in two weeks is gonna set the national narrative to some extent ahead of the midterms. What might that narrative look like? Depending on the different outcomes, there's at.
Miles Bryan
Least maybe three narratives that we can examine. I mean, the first one is what happens if Mikey Sherl wins big? I think from there it's pretty easy to draw conclusions that that 2018 style of politics actually does work and that Trump is doing enough to new members of his coalition away from voting for a Republican down ballot. The second one is that Mikey Sheryl wins by a little bit. It's a sign that next year might end up being a much bigger and more intense competition, that it's not a 2018 sail blue wave, that maybe Democrats are able to pick up a few seats, are able to use some of this anti Trump energy, but maybe not enough to flip control of the House of Representatives. Like they did did during Trump's first term.
Christian Paz
And scenario number three, this is Cittarelli.
Miles Bryan
Winning, you know, by just a little bit. It probably wouldn't be a huge victory because it's still New Jersey, but I think that's the scenario where you're suddenly seeing that maybe the 2024 Trump coalition can come out just enough to support a non Trump like candidate. Where the 2018 style approach that Democrats have used did not work, that might end up fueling additional in fighting additional competition among Democrats midterms next year.
Christian Paz
Christian Paz, VOX Politics Correspondent thanks for being my co pilot.
Miles Bryan
I mean, you needed somebody to speak Spanish.
Christian Paz
That's actually funny. This episode was reported by me and Christian Pass, produced by me and Peter Balin on Rosen and edited by Martin Miranda Kennedy. It was fact checked by Laura Bullard and engineered by Patrick Boyd and Adrian Lilly. I'm Miles Bryan filling in as host here on Today Explained. And hey, did you know there's a sale for VOX membership right now? Exciting stuff. New VOX members that could be. You can get $20 off their membership right now. You just got to go to Vox Vox.com members to sign up. You'll get ad free versions of this show. You'll get lots of other exclusive perks. You'll get to feel good about supporting us here at vox. I hope you do it.
Date: October 22, 2025
Hosts: Myles Bryan (guest host), Christian Paz (Vox Politics Correspondent)
Episode Theme:
How New Jersey’s governor’s race serves as a bellwether for Trump’s new coalition of voters—especially Latino voters—and what the outcome signals for the Democratic and Republican parties, the midterms, and the future of American electoral politics.
This episode investigates whether the rightward shift of Latino and working-class voters toward Trump in 2024 was a permanent realignment or a momentary phenomenon. Through field reporting on the razor-tight New Jersey gubernatorial race between Democrat Mikie Sherrill and Republican Jack Cittarelli, hosts explore what motivates these voters, what each party is doing to win them back or keep them, and what broader lessons the race might hold for America in the Trump 2.0 era.
The conversation is candid, immersive, and lightly irreverent (“Like the stache—adult film adult”). There’s a sense of worn optimism and skepticism: the hosts find neither party especially excites or energizes these critical swing voters, and much remains “up in the air.” Their field trip tone is conversational, with occasional dry humor offsetting the seriousness of disenfranchised or anxious voters.
For listeners pressed for time: