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Noel King
President Trump said on Truth Social today that he had a great call with South Korea's leader aimed at making a deal on the tariffs that have set the global economy on edge. In that same post, Trump said he's waiting for China to call. The administration says these Liberation Day tariffs will bring manufacturing jobs back to America. Why is that so important? There are some really dumb ways to answer that question.
Oren Kass
When you sit behind a screen all day, it makes you a woman. Studies have shown this. Studies have shown this.
Noel King
Some much smarter ones.
Oren Kass
This is a policy at the end of the day that's oriented toward helping some of the folks who have really been the losers in the economy and have been left behind for a long time.
Noel King
Coming up on Today Explained the best minds. The White House adviser who's gone ham on tariffs defends his position.
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Noel King
Hey there. A little bit of news before we start today's news show. News you can use. You can now listen to Today Explained without listening to any ads. In order to do this, you just need to become a VOX member. When you become a member, you're going to be supporting the work that we do on today explained. And you'll also get unlimited access to Vox.com just go to Vox.com members to sign up.
Oren Kass
I always say tariffs is the most.
Noel King
Beautiful word to me in the dictionary. It's Today Explained. I'm Noel King, senior correspondent Eric Levitz recently wrote for Vox about the nostalgia that the Trump administration feels for a time when American manufacturing was at its peak. Manufacturing things in the US makes a lot of sense if we're talking about stuff that we want to get ahead on. Cutting edge technologies like semiconductor chips, for example. It's arguably a pretty good idea to put tariffs on chips that are coming.
Eric Levitz
In from elsewhere, but that's not what Trump is doing. He's putting tariffs on absolutely everything, you know, clothing from Vietnam and Bangladesh, coffee, which we can't even grow at scale in the United States from South America. He's putting them on everything and especially industrial Goods, including low value industrial goods like T shirts, kitchen mitts, et cetera. That is not a policy vision aimed at America thriving in the industries of the future. It's a policy vision aimed at bringing America decades backwards in our economic development. The explanation for this can't be a rational economic one, but more of an emotional one, a nostalgic longing for, for an America that no longer exists.
Noel King
What is the America that did exist? What's the thing that the Trump administration is nostalgic for?
Eric Levitz
The nationalist right has this narrative in which we used to have these really tight knit communities anchored by stable families in which the male breadwinner worked in a factory. And this not only allowed for working class wage growth and upward mobility, the achievement of the American dream, but also for these really healthy family arrangements, stable two parent homes, and generally a, a form of communitarian life that the religious right really values. And then there also is this gender element to it, where a manufacturing economy puts a premium on brute physical strength, or at least the manufacturing economy of the mid 20th century. These were predominantly male jobs. And, you know, this connection between the nostalgia for manufacturing and the nostalgia for a kind of different set of gender relations was made really explicit by a speech from Republican Senator Josh Hawley in 2021, where he said domestic manufacturing once.
Oren Kass
Supported millions of American men with good wages, who in turn started and supported families. Now that industry lies all but dead on what, the altar of globalism.
Eric Levitz
And so they tell the story that you hear in a lot of Trump's speeches, in the speeches of other right wing nationalists, in which deindustrialization, the closing of factories, is synonymous with both economic devastation and decline and moral rot.
Noel King
Rusted out factories scattered like tombstones across the landscape of our nation. Are the two linked? I mean, yes, it's true that once upon a time more Americans worked in factories. And it's true that once upon a time more Americans got married and stayed married. Are those two things linked to each other, though?
Eric Levitz
Yeah, so I think that there actually is some evidence that there is a link there. I think that there's even stronger evidence that there is something to be nostalgic about in the economics here. Because, you know, during the time in the 1950s when America had kind of its peak of manufacturing as a share of the labor force, you also did really see high rates of wage growth, high rates of social mobility. People born into the bottom of the American class hierarchy were more likely to move up than they are today. And you also saw just a lot of opportunity for blue collar Workers, in absolute terms, Americans are much better off materially today than they are in the 1950s. But in terms of the level of progress, the pace of moving up, this was better back in that era. There is some research from the economists David Autor, David Dorn, and Gordon Hansen, who looked at localities that suffered trade shocks that resulted in massive manufacturing job losses. And they found that those trade shocks do reduce the earnings of young men relative to young women, and that those places then see a drop in marriage and fertility rates that similar places without those shocks did not see. So there's some evidence that there is some truth to this, which doesn't mean that we should value high marriage and birth rates over women's autonomy, but it just reinforces why the right is so fixated about this.
Noel King
So the idea is slap tariffs on everybody. That'll bring manufacturing back to the United States. That'll make our gender relations and our cultural relations, in addition to our economy, more like it was in the 1950s when, from the perspective of these guys, America was a more stable country. Could this plan actually work?
Eric Levitz
No. And there's two levels on which it's not going to work. First, Trump's tariffs are unlikely to even increase at the margin manufacturing in the United States, at least in the near term. The immediate response to Trump's tariffs among businesses and investors has been panic and a slowing down of investment.
Noel King
We begin tonight with a major blow to the local economy. International Recycling Group, otherwise known as IRG, has canceled its plans to develop a $300 million plastics recycling plant in Erie. Stellantis says it is temporarily laying off 900 workers in the Midwest. Now, that's the company behind Jeep, Chrysler, Dodge and ram vehicles.
Oren Kass
Our CEOs are split on if they.
Noel King
Are expecting to need job cuts from.
Oren Kass
The tariff impact, with more than a third saying, yeah, we will need to.
Noel King
Cut jobs at about half, saying, no.
Oren Kass
Or it's simply too early to know.
Eric Levitz
It'S generated massive uncertainty. You don't know what the tariffs are going to be a few weeks from now, let alone a few years. This is not a situation in which you are going to be put in the money and time to put up a new factory in the United States. That only makes economic sense if the tariffs stay in place for another five years. So, one, it's just not working on its own terms. But two, even if Trump had the most perfectly designed tariffs, was the most trustworthy steward of the American economy, so everyone knew that he was going to stick by whatever he said, you would not be able to return the United States to an economy in which 30% of the workforce is working in manufacturing instead of closer to 10% as it is today. The reason for that is that as countries get richer, people spend a larger share of their money on services and a smaller share of their money on manufactured goods. The human appetite for appliances and cars is more limited than the human appetite for better health and higher investment returns. You know, you only need so many dishwashers. And so fundamentally we need an economic model that is able to get us some of the good parts of the mid century economy, the economic mobility, the wage growth for people who are not, you know, at the top of the class hierarchy. But we need to find a way to do that in a world where we have a services dominated economy. And nostalgia is just not a good guide for getting us to that place.
Noel King
Vox's Eric Levitz Coming up, the gentleman begs to differ. An economist explains why he's been telling the Trump administration that tariffs are the right move.
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Oren Kass
Name is Oren Kass. I am the founder and chief economist at American Compass. We work closely with a lot of policymakers, both on Capitol Hill and folks who are in the administration trying to share our views on what the key problems are for America and what the best policy solutions would be.
Noel King
Orrin Cass and I talked on Monday afternoon. It was another day of big swings in the markets, a sign of global anxiety about the tariff plan. Oren is somewhat unusual for an economist. He's a supporter of tariffs and he has the administration's ear. He knew that Liberation Day would shock the economic system. So I asked him, did you know the shock would be this big?
Oren Kass
Well, I think the shock is proportional to the size of the announcement. You know, on what President Trump was calling Liberation Day. He first of all sort of went with an all of the above approach. You know, he Did a global tariff, plus very large tariffs on China, plus across the board, what they're calling reciprocal tariffs on most other countries. And then the level of those reciprocal tariffs in particular was very high. And so I think that has pushed the shock to the high side. The other factor that I think is very important in doing tariffs is that ideally they are phased in because people need time to adapt. If you want more domestic production, you need time to build more factories. And so I think having everything snap in immediately rather than announce what they would be as they phased in, has been a major factor in the shock.
Noel King
So do you think the Trump administration rolled this out wrong?
Oren Kass
I think phase ins would be better. I think the reality is that there are absolutely going to be costs associated with tariffs. I think it is, it is worth incurring those costs in the short run for the long term benefits to the American economy. But you don't want to bear costs unnecessarily.
Noel King
Give me the argument for tariffs as you see it.
Oren Kass
The fundamental argument for tariffs is that making things matters, that we care what we can make in the United States, we care whether we're making anything in the United States. And economists had rejected that idea. Economists said it didn't matter what we make, we will have other jobs instead and those will be better jobs. And that turned out just not to be true, particularly for the sort of folks, people who are not in big coastal cities, people who might have less education, the kind of industry in raw materials, in manufacturing, in logistics and infrastructure, things that can be done productively and create a lot of value all over the country with all different kinds of skills are really important opportunities to offer. And I think likewise, having a strong industrial base is just really important to the kind of innovation we do, the kind of growth we get, and we forsook all of that. And so tariffs work from the opposite assumption. Tariffs say, yes, making things does matter. We do have a preference, certainly at the margin, for something made here versus something made overseas. And so we're going to make it relatively more attractive to produce things here and to buy things that are made here.
Noel King
Critics of the tariffs will concede that there are very good arguments for reshoring production of things like semiconductors or electric vehicles. Those things are the economy of the future. We should make them here. But across the board, tariffs don't aim to do that the way the Trump administration talks. We wanna bring everything back to the United States. And that's why we're putting tariffs on T shirts and screws and picture frames and bicycles and not focusing. Once again, I'm just gonna ask, do you think the Trump administration is doing.
Oren Kass
It wrong on this front? We support very much the Trump administration's approach. I think a global tariff is the right way to do things. And the reason is that it might sound nice to say, you know, we're just gonna focus on the sexy or political products like the advanced semiconductor or the electric vehicle. But there are two problems with that. First of all, the things that are going to be most politically popular are not necessarily going to be the things that are actually most important. I mean, we're already seeing this even just in the electric vehicle space, where it turns out if you don't do the critical mineral mining and processing, you're going to have an awfully hard time making the batteries and the electric vehicles and leading there. So you really have to. Do you really have to think all the way up and down the supply chain and not just think that, well, maybe we'll bring in all the parts and just pick and choose certain things to do ourselves. The really nice thing about having a broad global tariff is maybe it sounds like a big intervention in the market. In one way it is, but in another way, it's really the much more free market approach. It's a very simple, broad policy that conveys a value that we see in domestic production. And then within that constraint, it really does leave it up to the market, figure out which things it makes sense to bring back. Figure out there are still going to be plenty of things that we trade with the rest of the world, and that's good, too. But ideally, we start to bring that trade back toward balance.
Noel King
Who in your mind is financing reindustrialization at the moment? Every time you turn on cnbc, there's a CEO cursing or crying. Confidence is not high. Who's paying for the T shirt factory? Like, if I'm a CEO, I say, oh, semiconductor factory. That's interesting to me. You know, am I going to take a risk building a factory that makes shoes or shoelaces? No, probably not. But who's paying for this?
Oren Kass
Well, I think there are two questions there. I think it's a real misunderstanding to think that, you know, something like advanced semiconductors is saying that, you know, a CEO is excited to build that factory, whereas, you know, the shoe factory, I guess I don't know, because the shoes are more basic, that that's not something a CEO is excited to build.
Noel King
No, because the shoes are going to cost a lot of money and Americans probably won't buy the $600 shoes and therefore, to build the shoe factory to make shoes that people probably won't buy because they're super expensive doesn't seem like a good way to spend money. I mean, I could be wrong. I'm a journalist, I'm not, I'm not an economist.
Oren Kass
But you know, it's a great question. I was just. I'm glad we sort of dug one, one layer deeper because the question of what can be made here productively, it has nothing to do with sort of necessarily how high tech the final product is. It comes down much more to how high tech the production process is. I mean, one of the things that the US does still have a significant manufacturing presence in is something like basic chemicals. Because a chemical plant obviously isn't about people doing things with their fingers. It is a set of very advanced processes. And so I think the way that we have to think about it, with something like a global tariff in particular, we are putting a finger on the scale. We're saying those things that maybe you're choosing to make elsewhere today, but there's the closest case that it could also make sense to make it here. Well, now we've flipped that equation. Now those things do make sense to make here. And so the answer to the question of who's going to invest here is the people who can make a lot of money producing things here under that different set of conditions.
Noel King
Do you think Americans are willing to pay more for stuff because it's made here?
Oren Kass
So I think when we're thinking about the trade issue, the question is a very fundamental trade off between globalization and offshoring in pursuit of just cheap, efficient production as opposed to a re industrialization that takes seriously the value of having a strong industrial economy domestically. And we saw we've made that trade off in one direction after the year 2000 in particular. And insofar as that's what we want, it worked, right? We did in fact de industrialize and get a lot more cheap stuff. And it seems to me that people quite reasonably and rationally are not happy with having made that trade off. And so I think offering them the converse of it, saying would you prefer an economy and a nation at the end of the day that has a stronger industrial base that provides more of these kinds of opportunities, that gets all the other benefits in terms of innovation and national security and so forth. But it also means that maybe there are some things that are more expensive. Maybe the TVs aren't quite as big as they otherwise would be. Is that a trade off that you wish we had made instead? I think most Americans absolutely say the answer to that question is yes.
Noel King
Why do you think that? Is there data that suggests that's the case? Donald Trump was elected because people were concerned. People were furious about inflation, about high prices.
Oren Kass
I think it's true.
Noel King
Sorry.
Oren Kass
I think it's really important to distinguish between the kinds of price effects we're talking about here and what was going on with the inflation during the Biden administration.
Noel King
Oh, no, I totally get you. In fact, I'm sorry, I don't want to step on your answer. I thought your answer was compelling. But it does seem like we're both going on vibes. Is there data suggesting that Americans, if given the opportunity to pay more for a TV that was made in Michigan, for example, would do so? Like, surely somebody's done the studies on this?
Oren Kass
Well, there are a few studies that try to get at it, but again, I think you're asking the wrong question. The question is not would you pay more for a TV that was made in Michigan? The question is, would you rebalance the economy in a direction that doesn't place quite such a high priority on cheap consumer goods and places a higher priority on some of these other factors that are incredibly important to people? And it seems pretty clear to me that there is a widespread understanding today that people are frustrated with the direction that we've moved on this and that they do want to see something change. At American Compass, we've tried to ask the question a couple of different ways. And what we find whenever we do this is people say, yes, this is a trade off. They want to make. Yes, they really like that message. And so to the extent that you, that you can pull those things, I think that is, that is what the answer indicates.
Noel King
In the first half of our show today, Vox reporter Eric Levitz talked about how some in your camp hope and believe that the return of manufacturing to the US Will lead to higher marriage rates, maybe even higher birth rates, more social stability. Is that your hope as well, that this is not just an economic revolution, but a social one?
Oren Kass
Well, I guess I'd start by saying I don't think it's nostalgic to wish that we had a society and an economy where the typical man without a college degree can find a good, stable job that would allow him to support a family. And I don't think it's nostalgic to say that we would like more people to be getting married and building stable families and raising kids. I think those are quite noble and worthy aspirations that should be at the center of our politics and across so many dimensions, whether it's other measures of social well being, whether it's life expectancy, various problems we have with addiction and so forth. What we are seeing is a divergence that is very closely tied to people's economic fortunes and economic opportunities. And if you have a model of economic growth where young men ages 25 to 29 are earning the same wages after adjusting for inflation that they earned 50 years ago, I think it's fair to say we need to take things in another direction.
Noel King
Oren Cass of American Compass, Orrin advises the Trump administration and some on Capitol Hill. Myles Bryan produced today's episode. Jolie Myers, edited. Amanda Llewellyn, fact checked. And our engineers are Patrick Boyd and Andrea Christensdotter. And a quick clarification before we let you go. On yesterday's show, our guest overstated the relationship between the Combat Antisemitism Movement and Project Esther. The Combat Antisemitism Movement supports some ideas outlined in Project Esther but has not endorsed the document itself. I'm Noel King. Hello, everyone. This has been Today explained.
Today, Explained: The Nostalgia Economy Vox Podcast Network | Released April 8, 2025
"Today, Explained" dives deep into the intricate web of economic policies, societal shifts, and nostalgic longings shaping modern America. In the episode titled "The Nostalgia Economy," hosts Sean Rameswaram and Noel King unravel the complexities behind President Trump's aggressive tariff strategies and the broader implications on the American socio-economic landscape.
The episode opens with a [00:00] announcement of President Trump's recent statements on Truth Social regarding his discussions with South Korea's leader about tariffs. Trump emphasizes his anticipation of a response from China, underscoring the administration's belief that these tariffs will rejuvenate American manufacturing jobs.
Noel King introduces the central question: "Why are these tariffs so important?" He emphasizes the need for intelligent discourse over simplistic or misguided explanations.
Eric Levitz, a senior correspondent for Vox, provides a historical context, highlighting the Trump administration's yearning for an era when American manufacturing thrived. He contrasts Trump's broad imposition of tariffs on diverse goods—from clothing to industrial items—with a more nuanced approach focused on cutting-edge technologies like semiconductor chips.
Levitz states at [02:30],
"He's putting tariffs on everything... It’s a policy vision aimed at bringing America decades backwards in our economic development."
He further explores the intertwining of economic decline with societal issues, suggesting that the nostalgic drive isn't merely economic but also deeply rooted in cultural and gender dynamics reminiscent of the mid-20th century.
The conversation delves into the narrative propagated by nationalist right-wing factions, which romanticize the 1950s America—a time marked by robust manufacturing jobs, stable families, and clear gender roles. Eric Levitz explains how the decline of factories is portrayed as not just an economic loss but also a moral and social one.
At [04:43], Oren Kass adds,
"Supported millions of American men with good wages, who in turn started and supported families."
This linkage between manufacturing jobs and societal stability forms the backbone of the nostalgic argument against globalization and deindustrialization.
Levitz critically evaluates the effectiveness of Trump's tariffs, arguing that they are unlikely to revive manufacturing in the near term. He points out the broad and indiscriminate nature of the tariffs, which have instilled uncertainty among businesses and investors, hampering potential growth and investment in the American manufacturing sector.
He articulates at [07:40],
"It's just not working on its own terms."
Additionally, he highlights the fundamental economic shift towards a service-dominated economy, suggesting that nostalgia for manufacturing does not align with contemporary economic realities.
A significant portion of the episode features an in-depth interview with Oren Kass, founder and chief economist at American Compass. Kass defends the Trump administration's tariff policies, advocating for a broad global tariff approach rather than targeted tariffs on specific industries.
Kass explains at [16:29],
"The fundamental argument for tariffs is that making things matters... We're going to make it relatively more attractive to produce things here and to buy things that are made here."
Kass argues that a comprehensive tariff system signals a national preference for domestic production, compelling markets to realign in favor of American-made goods. He contends that this approach is more effective than selectively targeting industries, which can lead to gaps and weaknesses in the overall economic plan.
Discussing the immediate economic impacts, Kass acknowledges that the rapid implementation of tariffs without phased adjustments has caused significant market shocks. However, he maintains that with time, tariffs can foster a balanced trade environment conducive to sustainable manufacturing growth.
At [22:00], Kass emphasizes,
"We're putting a finger on the scale. We're saying those things that maybe you're choosing to make elsewhere today... now we've flipped that equation."
Kass ties the economic policies to broader social outcomes, such as increased marriage rates and family stability. He suggests that economic security derived from stable manufacturing jobs can lead to healthier societal structures.
Noel King probes at [25:02],
"Vox's Eric Levitz talked about how some in your camp hope that the return of manufacturing will lead to higher marriage rates... Is that your hope as well?"
Kass responds,
"I don't think it's nostalgic to wish that we had a society and an economy where the typical man without a college degree can find a good, stable job that would allow him to support a family." ([25:24])
While Kass presents a robust defense of tariffs, the episode also touches upon the skepticism surrounding their effectiveness. Concerns about increased consumer prices, potential retaliation from trade partners, and the overall sustainability of such policies are implicit in the discussions.
Noel King raises a pertinent question at [23:34],
"Is there data suggesting that Americans, if given the opportunity to pay more for a TV that was made in Michigan, would do so?"
Kass counters by reframing the question,
"The question is not whether you would pay more for a TV made in Michigan... but whether you would rebalance the economy in a direction that places a higher priority on some of these other factors that are incredibly important to people." ([24:05])
The episode concludes by reinforcing the idea that while nostalgia for a bygone manufacturing era resonates with many Americans, effective policy must balance these sentiments with the dynamic nature of the global economy. Oren Kass reiterates the necessity of adapting economic models to foster innovation and growth within a service-oriented economy, without disregarding the foundational benefits of a strong industrial base.
Kass aptly summarizes at [26:38],
"If you have a model of economic growth where young men ages 25 to 29 are earning the same wages... that we need to take things in another direction."
Broad vs. Targeted Tariffs: The debate between implementing wide-ranging tariffs versus focusing on specific industries demonstrates the complexity of trade policy and its far-reaching implications.
Economic Nostalgia: A yearning for the manufacturing boom of the mid-20th century is intertwined with desires for societal stability and economic mobility, influencing contemporary political and economic strategies.
Socio-Economic Linkages: The decline in manufacturing jobs is perceived not just as an economic issue but also as a catalyst for broader social challenges, including family stability and community cohesion.
Policy Implementation: The effectiveness of economic policies like tariffs hinges on thoughtful implementation, gradual adjustments, and an understanding of both immediate and long-term impacts.
Today, Explained offers a nuanced exploration of the "Nostalgia Economy," shedding light on the intricate dance between past aspirations and present realities in shaping America's economic future.