Transcript
Ested Herndon (0:00)
When it comes to the new Melania movie, here are some important numbers to remember. Forty million. That's how much Amazon paid Melania Trump's production studio for the rights to the film. It's the highest price ever paid for a documentary. 35 million. That's about how much Amazon spent marketing the film. 28 million. How much went to the first lady and 7 million. That's how much the Melania movie made on opening weekend, which is honestly pretty good and certainly more the mini box office insiders projected. So how did this movie get made? Who's it for? And if this is finally Melania Trump's side of the story, what does she have to say? That's coming up on Today Explained from Vox.
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Mary Jordan (1:56)
This is TODAY Explained.
Ested Herndon (1:58)
Mary Jordan is an associate editor of the Washington Post. She wrote a book on Melania Trump called the Art of Her the Untold Story of Melania Trump. On Friday, she and producer Ariana Ospudu braved the cold and went to see a morning showing of the movie.
Mary Jordan (2:15)
The press was barred from the premiere the night before, which itself was unusual. And so I went the next morning and there were a couple dozen people in the theater so it was mostly empty. But it was in New York and that's not Trump country clearly bought our ticket. We're at the AMC because there's quite a few theaters that are now screening it along with other movies. So we'll see if anybody shows. I mean, the focus of this, they keep saying, is 20 days leading up to the inaugural. So I don't, I don't know, will there be something interesting or relevant? We'll find out. But I was, I guess I was more surprised that at the end there was one person who was wildly clapping. So no matter how many detractors and, boy, there are a lot of both Melania and certainly this movie, which has become like a parody in some ways. Melania. I just asked. They have SpongeBob buckets, but not. Not Melania buckets. There are still clearly people that like her and are going to like what they see.
