
The Reform UK leader has a lucrative extra gig sending paid-for Cameo messages. But an analysis of more than 4,000 show they include videos for a neo-Nazi group and a rioter. Henry Dyer reports
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Narrator
This is the Guardian.
Helen Pitt
Today. Neo Nazis, rioters and birthday wishes for your nan. Nigel Farage's Cameo side hustle. Just a quick heads up before we start today's episode. Contains strong and offensive language throughout the. So you all know Cameo, right? It's that website where you can ask a celebrity to record a personalized message for you for a fee. Often it's just a bit of a laugh. So say you want to get, I don't know, Jay from the Inbetweeners to record a hilarious message for your friend. You can do it on here.
Nigel Farage (Cameo recordings)
Whatever you do on your birthday, we'll just.
Henry Dyer
Don't be a bus wanker.
Nigel Farage (Cameo recordings)
Happy birthday, Jacob.
Helen Pitt
Or you could get one from Fiona from the most recent series of the Traitors. Hi, David. This is Fiona the Secret Traitor. But it's not just celebrities that are on Cameo. There are some politicians on there too, and one in particular is so successful that he is listed on the site as a fan favorite with almost 2,000 five star reviews.
Nigel Farage (Cameo recordings)
Hello, Neil, Nigel Farage here and Oliver tells me you are 50 today. Very happy 21st birthday.
Helen Pitt
Farage has recorded thousands of these things and in fact, since he joined cameo in 2021, he has churned out on average, three every single day.
Nigel Farage (Cameo recordings)
Hello, Johnson. Hello, Tony Ipiza. Steve has been in touch, but a
Helen Pitt
Guardian investigation has found that some of the messages that Farage has recorded go far beyond sending best wishes to your nan on her birthday.
Henry Dyer
He knows what you can and can't say, what's offensive and. And then he's continuing to do it to make huge amounts of money.
Helen Pitt
He offered support to a jailed rioter. He promoted a neo Nazi group. He repeated far right slogans and anti Semitic conspiracy theories, all raising serious questions for the man who fancies himself as the next British Prime Minister. From the Guardian, I'm Helen Pitt. Today in Focus, what Nigel Farage will say for money for sake. Henry Dyer, welcome back to Today in Focus.
Henry Dyer
Hi, Helen.
Helen Pitt
So you are an investigations correspondent at the Guardian. Tell me, how did this story start for you?
Henry Dyer
So I had an email from a reader who said that they'd found this trend in some of Farage's videos and they wanted me to have a look at it too. So soon I found that we could look through the thousands of videos and the prompts and look at what Farage said.
Helen Pitt
And a prompt is essentially a request, isn't it, that people make when they're paying for a Cameo video and usually they're requesting something quite specific.
Henry Dyer
Going through the videos on Cameo's Website, we could find that in the source code. On every page was information about how the video was commissioned, the day and time of the video's commissioning, as well as how much money Farage had charged for that video. And then we started looking through not just the information, those prompts, but also who is he taking money from based on those prompts, and when is he making these videos? When we looked at the data in mid January, by that point, there were more than 4,300 videos that we could access.
Helen Pitt
Blimey.
Henry Dyer
Now, that's not all of the videos that Farage has done on Cameo. We think, because we. When you make your request, you can tick a box to say, I'd like this video to be private. But the nature of Cameo is it's a platform where you want a message to send to someone, and hopefully that video message they get is funny or entertaining in a way that they might want to share the link with others. So there's not too much incentive to keep all of the videos private.
Helen Pitt
And what do we know about Farage's time on Cameo? When did he first join it, and how much time does he spend on
Henry Dyer
the platform so far? Joined the platform back in 2021. He wasn't an MP at the time, but since he became an MP, we know that he's made more than 1800 videos since July 2024.
Helen Pitt
Wow. Okay, that is a lot when he's not only an mp, but also leading a political party.
Henry Dyer
And we've got the really specific data about when it is that he's doing these videos. So we know that he took time out of his political duties. He did eight videos on the day of the election.
Nigel Farage (Cameo recordings)
I understand you like my smile and my sense of humor. Well, you know what? Given the state the world's in, laughing is really, really important. Just wanted to say a quick thank you for being the best donator to my amazing party. Well, cross our fingers. Let's hope. July the fourth, a real success.
Henry Dyer
He recorded two more at about 5am on election night. He did four in the morning of the Queen's funeral.
Helen Pitt
Right.
Henry Dyer
You can see him in his black mourning garb. One produced for stag do and another in which he made a vulgar sexual reference to shenanigans in a cabin. And quote, deez nuts.
Nigel Farage (Cameo recordings)
Now, I know you and Arthur are planning on getting up to shenanigans in that cabin.
Henry Dyer
Mmm.
Nigel Farage (Cameo recordings)
Deez Nuts.
Helen Pitt
Deez Nuts. What?
Henry Dyer
It's a very online reference. It's referring to testicles.
Helen Pitt
Okay. Right.
Henry Dyer
And he's mostly. It looks like, he's filming these videos at home and he doesn't have an aide helping, he's doing it himself.
Helen Pitt
Okay.
Henry Dyer
And he's doing about the equivalent of almost three videos a day since he started five years ago. But that's not including all of the other videos that might have been marked as private.
Helen Pitt
And how did Farage explain the amount of time that he was spending making these videos?
Henry Dyer
So when we asked Farage about this, he said, you know, I voted more times than Kemi Badenoch and Keir Starmer combined since the 2024 election. And he said that this was proof, effectively, that his cameo videos were not taking away from his parliamentary responsibilities.
Helen Pitt
All right, so let's have a look at Nigel Farage's profile on cameo. So there's all of these videos that he's made at the top. Some of them say birthday, some say other. Let's look at the prices. Okay, so he's saying the price is 69 pounds, 92. And for that he will deliver you a message within 24 hours.
Henry Dyer
Well, you've got to pay extra, actually, in order to get the 24 hour delivery.
Helen Pitt
Yeah. Okay.
Henry Dyer
But we also know he's kind of offering all of these reasons why you might get a video, a happy birthday, a pep talk, a roast.
Helen Pitt
A roast. And there's quite a few people who commissioned a Valentine's Day message from Nigel Farage.
Henry Dyer
What could be more romantic?
Helen Pitt
Exactly. So we've seen the prices that he's charging, but what kind of money has he made out of all of this?
Henry Dyer
Since he's been on cameo, he's charged at least £370,000 for the videos.
Helen Pitt
So it's been a nice little earner for him.
Henry Dyer
It's a very considerable amount of money that he's now made making alongside his job as an mp.
Helen Pitt
And so you have what service to journalism? You have looked through more than 4,000 of these videos that he's made. What kind of things are people asking him to say?
Henry Dyer
So we didn't actually watch all of the videos, but instead I've read all the transcripts of all of the videos and also read all the transcripts of the requests that people have made. Now, most of these requests and the videos are pretty innocuous. They are birthday wishes.
Nigel Farage (Cameo recordings)
Andrew and Matthew, your bros have been in touch and tell me you're turning 40 Christmas messages.
Henry Dyer
Christian, Happy Christmas pep talks for fans of Farage or reform the good Brexit fight.
Nigel Farage (Cameo recordings)
Thanks to you and to James for fighting in the great battle of our times.
Henry Dyer
But as I continued reading the transcripts of what Farage had said and what he'd been asked to say by the people who are paying him. A few things jumped out. One video, which Farage charged £78 for. He was told in the prompt by the cameo user, vote National Front. Now, Farage didn't say this in the video itself, but he still went ahead and made the video for this person. In another, for a 70th birthday message for someone called Ken, he was told of Ken, that this guy is a former UKIP supporter and dislikes the Gypsies. But he still went ahead and he made a video for ken.
Nigel Farage (Cameo recordings)
Ken, happy 70th, have a fabulous day, and thank you so much for putting your head up over the parapet and helping in our great historic cause.
Henry Dyer
Then there was one request in particular which linked him to the extreme fringe of the far right. But not the far right in the uk, but instead in Canada.
Helen Pitt
And who were these people in Canada that asked him to make a video? And what did they want him to do for them?
Henry Dyer
They asked him to make this video only 10 days after his election in July 2024, and they paid extra for speedy delivery to get it done within 24 hours. And Farage was asked to do a video promoting the Road Rage Terror Tour.
Helen Pitt
Road Rage Terror Tour. Okay.
Henry Dyer
And the prompt described this as a Canadian comedy show hosted by three men, Jeremy MacKenzie, Derek Harrison and Alex Reind.
Andrea Hallworth (clip)
We welcome too many who now hold sway they're now writing laws that push us away For a brighter tomorrow A path must be found back they must go to their own ground For a future bright we must take a stand they have to go back to their
Nigel Farage (Cameo recordings)
own land
Henry Dyer
now, this isn't a comedy show. This is extreme far right content masquerading as comedy. And it's organized by a group called Diaglon. The name of this group is a reference to their logo, which is a white diagonal strip on a black background. Now, this is meant to represent a white ethnostate stretching across North America from Alaska to Florida. Diaglon had been designated as a extremist group a few years earlier, designated as white nationalists by Justin Trudeau. Diaglon stands against everything we stand for as Canadians. So to give you a flavor of what Diaglon is on their website, at the time that they were selling tickets for this road rage territory, they were also selling copies of a book called Meme Kampf.
Nigel Farage (Cameo recordings)
Oh, God.
Helen Pitt
So this is back in July 2024, and this road rage territory, like, how well publicized was it at the Time. If you'd Googled it, what would you have found out about the tour and about who was taking part in it and what kind of comedy it entailed?
Henry Dyer
So he had enough information in the prompt to, with a few seconds of research, identify very clearly who they were. He knew the name of the event and he had the names of the organisers. And a few seconds on Google would have found lots of news stories published very recent to the time that he received the request detailing what this group was like. And he was told that this video was meant to be a pep talk for a woman called Andrea Hallworth.
Helen Pitt
Okay?
Henry Dyer
Now, Andrea Hallworth is the mayor of a city in Ontario called Hamilton, okay? And this group wanted to bring one of their events to that city. And she'd said, I think we all
Narrator
agree that Hamilton is not a place for hate. And so I think we're all equally appalled by the news of the planned visit to our city by a group that promotes hate.
Henry Dyer
And within days of her publicly speaking out against this group, they had commissioned Nigel Farage to do a video targeting her. The end of the prompt features a request to Faraj to repeat what he's told is the subtitle of the show. They have to go back now. That's not the subtitle of the show. Instead, this is the rallying call of the group and it's calling for mass deportations of South Asians in order to create a white ethnostate. And there's members of Diaglon, including Jeremy McKenzie, the leader, explaining that slogan meaning, just get out. Just get the fuck out.
Nigel Farage (Cameo recordings)
They have to go back now. Hello, Andrea Hallworth, it's Nigel Farage here and we're told you don't like comedy, but your friends are trying to get you to attend Road Rage Terror to a comedy show, but you're hesitant. Now, look, it's Hosted by Jeremy McKenzie, Derek Harrison and Alex Rend, and it's currently the most talked about show in Canada. So do you know what, Andrea? Just sometimes in life we're a bit reluctant but hesitant to go and do things we don't really fancy doing, but for the sake of a couple of hours of an evening, why not give it a go? You never know, you might walk out saying Road Rage Terror Tour is the best thing that ever happened.
Henry Dyer
And then they gleefully share it on their social media platforms that they've had this message from the British Parliament.
Helen Pitt
So this is Nigel Farage, a newly elected mp, promoting a far right comedy tour and essentially goading the mayor of the town where this tour is supposed to take place, who has objected to their presence, saying, oh, come on, Andrea, get over it. Sometimes in life we have to do things that we don't like doing.
Henry Dyer
And then it's used subsequently by the group in videos that they produce as part of a retrospective on the tour that they held.
Nigel Farage (Cameo recordings)
I love it. Rogue Rage Terror Tour is the best thing that ever happened.
Henry Dyer
That's the Canadian people. That's what it means. It's blatant and open racism. There is anti Semitic imagery. There are depictions of South Asian people described as strangers at our door, taking what's ours in a poem that's read right. And there's clips of the leaders of the group putting their hands together, doing Nazi salutes while saying the word racism.
Nigel Farage (Cameo recordings)
Racism.
Henry Dyer
And a clip where a leader of the group makes shooting noises and gestures while saying, I just saw you in brown and I just couldn't help myself. These people are not hiding who they are in any way. And the time it would have taken to consider that request and to reject it would have been no more than a minute of research.
Helen Pitt
And what has Farage had to say about the video that he made for the group?
Henry Dyer
So Farage got back to us yesterday in a statement from a reform spokesman, and he said the videos should not be treated as political statements or campaign activity. Attempting to portray these informal messages as evidence of political alignment with the individuals who requested them would therefore be entirely misleading. Mr. Farage has recorded many thousands of videos for genuine supporters to celebrate weddings, congratulate friends, or send novelty messages. At that scale, the occasional mistake can occur. He uses the platform in good faith and without knowledge of the individuals involved beyond what is written for him in the prompt. If individuals or groups subsequently choose to misuse or repurpose a cameo recording that is clearly outside Mr. Farage's knowledge or control.
Helen Pitt
Were there any other videos that really shocked you?
Henry Dyer
Yeah. So last December, Nigel Farage was asked to make a video for a man named Ben. And according to the video's purchaser, who appear to be members of his family, and this is the prompt that they gave Farage. Ben is, quote, a longtime reform member. And then they say he was filmed in the 2024 summer riots, breaking up fights and helping stop clashes with police. When objects were thrown at him, he threw a bottle that hit the ground and hurt no one. He received 16 months in prison off license and days. So that's what they told Farage.
Helen Pitt
Yeah.
Henry Dyer
So they laid out all of that context about what Ben had been through, what he had done. And then they said that he had faced abuse. There had been a police marker on their home and they said that all of this could be verified. So using the information in that prompt, we've identified who Ben is. He's called Benjamin Tavener and he, in October 2024, he was given a 16 month sentence for violent disorder.
Helen Pitt
Okay, and this was in relation to that summer of riots across the country. And he was convicted for taking part in a far right riot in Bristol, which was, I think, targeting asylum seekers. Is that right?
Henry Dyer
Yeah.
Helen Pitt
What do we know about what Benjamin Taverner actually did at that riot in Bristol?
Henry Dyer
So we found footage of Taverner at the riots and we can see him on one side, some police horses coming in between, and then on the other side, some counter protesters. And we can see him leaning back with a bottle in his hands and then between two horses arcing a bottle, it looks like, towards the other group. Now, I've spoken to Taverner. He says he wasn't rioting, he says he's not far right and instead he describes himself as patriotic.
Helen Pitt
And whoever has sent Farage this message has really advertised that Ben was sent to prison. What exactly did the family ask Farage to record for?
Henry Dyer
They said the country is in ruins and reform is the way forward. Kind words from you would mean the world. So they wanted kind words for Ben, who was leaving. He was coming off license, finishing the end of his sentence.
Nigel Farage (Cameo recordings)
Ben, it's Nigel Farage here. Lossy and your mum have been in touch to tell me all about the summer riots of 2024. And you doing your bit to try and break the whole thing up. Yeah, it all turned very, very nasty. Now, you clearly got the most incredible prison sentence in Ben. What for the first time we saw and understood to be two tiered Britain. Absolutely outrageous in every way. And I know you've really, really been through the metal. I'm sorry, I'm genuinely sorry. You're not alone, but that's Cold Comfort Farm. It's absolutely rotten. All I can say is keep your head up, keep believing in the right things, keep acting in the right way and in the end, do you know something, Ben? In the end, good triumphs over evil and that's the great battle that we're on, because our country is in the most desperate plight. So look, all the very best to you and thank you for your support and I'm with you as well.
Helen Pitt
Well, there is quite a lot to unpack there, isn't there? Let's start with the phrase that Nigel Farage said, so keep believing in the right things, keep acting in the right way. So he's directing this at somebody that he knows has just spent 16 months in prison. So he's been convicted of some kind of crime. What do you read into what Farage is there?
Henry Dyer
It's striking. He's been told what Benjamin Taverner did in terms of throwing a bottle as part of riots that were happening in Bristol, and he knows the origins of that disorder and he's suggesting that the things that Benjamin Tavener did, which he knows led him to 16 month sentence, were acting in the right way. Farage decided to offer his support to this guy in exchange for money. He's profiting off doing this.
Nigel Farage (Cameo recordings)
Yeah.
Helen Pitt
How much did he make for?
Henry Dyer
For this video, he charged 141 pounds. And the risk for Farage is that he's making money off supporting someone who was convicted for taking part in far right riots, because he has made a very big deal out of looking to distance himself from people like Tommy Robinson. And he says he has done, quote, more than anyone else to defeat the far right in Britain.
Helen Pitt
And what did Farage have to say about this particular video?
Henry Dyer
He didn't address questions about this video specifically, but, you know, his position is he makes thousands of these videos, mistakes happen and that they're not evidence of his political leanings. He's also said he's long been clear in his opposition to extremism and to political violence.
Helen Pitt
So did you find any other examples amid all of these videos of him really leaning into far right talking points or far right memes?
Henry Dyer
Yeah, I saw this phrase pop up again and again and it's this term, if and doubts, kick em out. One academic I've spoken to described it as a well established far right slogan and it's used to refer to minority groups of people and if there's any kind of question over whether they should be here deporting them. Now, Farage has been asked to use this phrase for years. So there are 26 requests that mention the if and out kick em outs term. And there's four ways that he handled the request the first time he's asked to use it. He actually recommends you should be careful
Nigel Farage (Cameo recordings)
considering a podcast with, with a title Kick them out, Liam. That could be misconstrued is all. I would warn you, maybe think about a different title.
Henry Dyer
So that shows straight away that first time he's asked that we are aware of that, he knows there could be some question marks around this phrase. But then there's a Few other occasions where he repeats the phrase.
Nigel Farage (Cameo recordings)
Now remember, if in doubt, kick him out. I'm asked to, if in doubt, kick him out.
Henry Dyer
But then in most of the occasions where he uses the phrase instead, he does it by alluding to it.
Nigel Farage (Cameo recordings)
And if in doubt, get rid of those who ought not to be here. If in doubt, remove them. Of course, if in doubt, proper border controls.
Henry Dyer
And then the other way that he might allude to it is to say, if in doubt, well, you know the rest.
Nigel Farage (Cameo recordings)
If in doubt, we know what to do, don't we? If in doubt, well, you know what to do.
Helen Pitt
Yeah, I suppose he comes attached with a wink that, doesn't it?
Henry Dyer
Yeah, absolutely. It's a winking nodded to say we're both on the same wavelength. You've asked me to use this phrase. I'm not going to use it myself, but I'm going to acknowledge it. And then there's a handful of instances where he's asked to use the phrase and he just doesn't include it at all in the video.
Eleanor Biggs
Right.
Helen Pitt
And let's not forget we are talking at a time where the question of what it takes to be British, what it takes to be considered British, is increasingly being called into question, particularly by people from within Farage's own party. You know, you have somebody like Matt Goodwin who came second in the Gorton and Denton by election, just the other who has said it takes more than a piece of paper to be British and that even if you are officially a British citizen, that that might not be enough.
Henry Dyer
Yeah, I mean, once you get to the question of there being doubts around whether or not someone deserves to be here, then it poses the question, who's thinking of that? Who's going to be the arbiter of that? Who's going to say, well, we've got a little bit of doubt and so we're going to get rid of you.
Helen Pitt
He did seem to be aware, Right, when he was first asked to record a cameo, including the if in doubt, kick him out phrase, that it could be miss construed that it was a loaded phrase. So he. It shows that he was mindful to a degree that some of these videos could potentially what, be damaging to him, do you think?
Henry Dyer
Cameo for Farage is a balancing act between enough winking nods and references to his audience, that he's popular and is seen as someone who's kind of quite online, understands some of the memes, but not too much, that he risks destroying his career by being found to have said something that he really ought not to have now. A few years ago, Nigel Farage was duped into saying up the rah kind of Irish nationalist slogan.
Nigel Farage (Cameo recordings)
Up the rah?
Helen Pitt
Yeah. The rah being the ira.
Eleanor Biggs
Yeah, yeah, up the rah, Nigel. I mean, I know that you said, sorry, I know you get 87 quid, it's entirely within your rights to do that.
Henry Dyer
But come on, don't try and lecture
Eleanor Biggs
the Irish people about the culture and history and precarious nature of peace on this island. You haven't got a clue.
Henry Dyer
When this came out, there was some news stories written about it and he said that he would never respond to requests that he deemed crude or offensive. And he said, you know, when I saw that request, I didn't kind of understand the significance of it. But most of the videos aren't about him being duped into saying something embarrassing. Instead, the videos that we've looked at that we think are of really significant interest are about him taking money from people expressing offensive views.
Nigel Farage (Cameo recordings)
We now have to beat the war on woke the nonsense, the idea that a bloke puts on a dress and calls himself a woman, etc.
Helen Pitt
And what about other requests that he's getting from users?
Henry Dyer
So we've seen a prompt where he was asked to produce a video for someone who's interested in conspiracy theories. And Farage was asked to, quote, talk about how the world is going to shit and how secret societies are controlling everything. So he's not given any real specifics there, but what he chooses to do is to name some conspiracy theories.
Nigel Farage (Cameo recordings)
Is it a whole series of secret societies? Is it the Bilderbergers that are running the world? You know, there are many, many other theories. It could be the Masons, some think it's the Rothschilds, maybe it's George Soros, I don't know. What I do know is, actually, I don't think any of it's a conspiracy theory. I think it's just Marxism that is coming back to haunt the world.
Henry Dyer
We asked experts what the reference to these conspiracy theories. So he wasn't prompted to give those names. He offers them up himself. And they say that these four together refer to, in varying degrees, to anti Semitic tropes. They're used as part of conspiracy theories alleging that Jewish people are secretly running the world.
Helen Pitt
Dare I ask, was there anything else?
Henry Dyer
He's made misogynistic references to Alexandria Ocasio Cortez, the US Congresswoman, and in particular her breasts.
Nigel Farage (Cameo recordings)
If you're simpering for Alexandra Ocasio Cortez's Big Naturals, you may not be Thorne in a very good place.
Henry Dyer
He's made a reference, as part of a roast by request, to someone who said, effectively, I hope you don't have a crush on Diane Abbott.
Nigel Farage (Cameo recordings)
Rumoured to have a secret crush on Diane Abbott. Well, I hope that's not true. That's.
Henry Dyer
By the time he's an MP and Diane Abbott is one of his colleagues in Westminster.
Helen Pitt
Right,
Nigel Farage (Cameo recordings)
1, 2, 3, 4, 5, 6, 7, 8.
Henry Dyer
Most of the videos, and certainly the ones that people get as the finished product are Farage the man, as seen on television, as seen in public. Farage the politician. But we found his outtakes.
Nigel Farage (Cameo recordings)
Yes. We want to bring law and order back to our streets. Oh, for fuck's sake.
Henry Dyer
From what we can tell, these outbursts tend to happen when he's recording a message, but then he gets interrupted with a call or a text. It looks like he feels annoyed and inconvenienced. He's recording these messages, but something's getting in the way.
Nigel Farage (Cameo recordings)
Very strong views that you share with me. Well, that's okay. For fuck's sake. You can't.
Helen Pitt
That wasn't very parliamentary language, was it, Henry?
Henry Dyer
No, he gets angry really quickly.
Helen Pitt
Coming up, what do these cameos tell us about the man who could be Britain's next prime minister?
Narrator
Chicago, 2011. A cop is murdered. Police and prosecutors swear they have the trigger man. He swears he didn't do it. How far will each side go to prove they're right? Like, it's just one bombshell after another,
Helen Pitt
you know, you're like, what? What?
Narrator
The story of a PlayStation, a brain eating amoeba and the relentless pursuit of justice. Off duty. Out now. Listen wherever you get your podcasts.
Helen Pitt
And I guess some people might be listening to this and think, well, he wasn't saying this stuff in public. It was all just for private cameo videos. It was just a joke, really. Why does all of this matter? What would you say to that?
Henry Dyer
I think his use of cameo is really intelligent, actually. He knows what people want from it and he has a relationship with the people who are buying videos. He makes reference to something called Big Chungus when he's asked to kind of do, like, Internet memes. Because it's something from years ago when he first started.
Nigel Farage (Cameo recordings)
Yeah, Big Chungus, the true sigma says vote reform.
Henry Dyer
It's a way for him to build a relationship with voters, in particular, maybe younger voters, he thinks, because while the videos themselves might be private in the sort of overall content of them, these videos do get shared. They get propagated on social media platforms. By the people who receive them, who are chuffed to have got a funny message from someone that they view as perhaps inspiring or just, you know, look at what politicians are willing to do and say for money and the daft things you can get a man in his 60s to say.
Helen Pitt
So it's not only free publicity, it's publicity he is paying. Paid.
Henry Dyer
Yeah.
Helen Pitt
To make. And this latest investigation of yours comes just a couple of months after your last investigation into Nigel Farage, along with our colleague Dan Boffi, which found that more than 30 former schoolmates of Nigel Farage, as well as teachers from the school he attended in South London, accused him of using racist and anti Semitic language, as well as bullying younger children. And, you know, he's changed his story a little bit on that over time, but ultimately he said he never intended to upset anybody and that anyway, it was a long time ago. And I just wonder, what insight do you think these cameo messages give into Farage, the man now Farage, the leader of the Reform Party?
Henry Dyer
I think the video shows what he's willing to say for money, ultimately, and what he's willing to do for money. And this is someone who wants to be the next Prime Minister. So what he's willing to do and save for money is obviously very relevant today. What the videos show in that regard is someone who is willing to wink and reference to far right phrases, who seems blase enough to not do the basic enough research when given all the details about a group of Canadian neo Nazis and to give ringing endorsements of the activities of someone convicted of violent disorder in summer riots. And then there's other questions about his character more personally in terms of the offensive things that he's willing to say and repeat. And if you want to be Prime Minister, making offhand flippant, misogynistic or transphobic references isn't necessarily the character that people would want to vote for. And when you contrast it to our stories about his time at Dulwich, well, his defense there, when I was a teenager, this happened a long, long time ago. These videos are during his political career. And so he knows what you can and can't say, what's offensive, and then he's continuing to do it to make huge amounts of money as an mp. And the time that he's spending on those videos, the fact he's up perhaps half past five on the day of the election, recording videos, if you're one of his constituents, are you wondering if I want to get a message from him, do I need to pay him on cameo Yeah. I think it goes back to that question of here's what he will say for money. So what's he going to say for power?
Helen Pitt
Henry, thank you very much.
Henry Dyer
Thank you, Helen.
Helen Pitt
That was Henry Dyer at the Guardian's investigations correspondent. You can read his reporting on Nigel Farage, which he did together with data correspondent Michael Goodyear@theguardian.com and you can watch a full video of this episode on YouTube. This episode was produced by Eleanor Biggs and Eli Block and presented by me, Helen Peard. Sound design was by Rhian Matnamara. Video production was by James Tyndale. And the executive producers were Humma Khalili and Sammy Kent. We'll be back later today with the latest.
Narrator
This is the Guardian.
Podcast by The Guardian
Release Date: March 18, 2026
Host: Helen Pidd
Guest: Henry Dyer, Guardian Investigations Correspondent
This investigative podcast episode explores revelations from a Guardian investigation into Nigel Farage's lucrative side business recording personalized Cameo videos. While Farage’s messages are often humorous and innocuous, the investigation uncovered instances where he accepted requests and payment to record messages that ranged from promoting far-right groups and slogans, to supporting individuals convicted of violent offenses, and referencing antisemitic conspiracies. The episode lays bare the tensions between Farage’s populist brand, his new status as an MP and party leader, and the ongoing questions about the boundaries of political speech, responsibility, and financial gain.
On the Volume of Cameos:
Excuses and Defence from Farage:
On Farage’s Relationship with Offensive Content:
On Normalize Extremism via Cameo:
On Financial Motive vs. Public Persona:
The episode is a damning account of the blurred lines between populist politics, money, and responsibility. It reveals how Farage's Cameo hustle provides glimpses into his values, judgement, and the risks of normalizing extremist discourse under the guise of entertainment or ‘just a joke.’ With Farage as both an elected official and party leader, the stakes of what he will say for money—and what he might do for power—are laid plain.