In a post on social media Marc Lansdell, founder of Evolve Law and the guest for this Today's Conveyancer Podcast, boldly stated his firm had put up conveyancing fees; and he had not seen any loss of work or negative impact on his business.

Despite difficult market conditions Lansdell explains how the decision was reasonably straightforward once he understood his own data, and the potential impact any increase might have. By analysing conversion rates against fee levels, the firm identified a point where higher fees could generate greater profitability without materially affecting instruction volumes.. as a result average fees increased by c. £500 per matter, which more than offset the c. 2% reduction in conversion rates.

But higher prices only work if you consistently deliver what you say you will. The practicalities of selling higher-priced conveyancing services include strong review profiles, trusted introducer relationships and consistency in service standards.

Data driven decision making is a key topic of discussion, acknowledging that when the business was small, some of the decisions might have been more based on gut and instinct. Now though nearly all major business decisions at Evolve Law are informed by detailed performance metrics. He adds he has harnessed AI to help with business intelligence and management insights, enabling faster and more informed decision-making.

Evolve have also invested in a training academy for staff; adopting a "grown you own" approach at a time when recruitment is one of the biggest challenges facing conveyancers. The academy goes beyond legal training, combining technical conveyancing knowledge with customer service skills, business development awareness, wellbeing education, and an understanding of firm finances. The aim is to create well-rounded conveyancers who are equipped for the demands of modern legal practice. Lansdell argues that successful conveyancers need far more than legal expertise; they must be able to communicate effectively, manage workloads, understand clients, and maintain their own wellbeing.

Refreshingly candid, Lansdell shares how he sees a modern conveyancing firm can navigate market pressures while investing in growth, innovation and long-term sustainability.

The Today's Conveyancer podcast can be found on your preferred podcast provider and also at www.todaysconveyancer.co.uk. Subscribe and listen in for all the latest conveyancing industry news and views.

Thank you to our podcast sponsors LEAP Legal Software and InfoTrack