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Tom Bilyeu
You're listening to the Impact Theory podcast, your source of empowering ideas and actionable techniques from the world's highest achievers. Join host Tom Bilyeu, serial entrepreneur and co founder of the billion dollar brand Quest Nutrition, on a journey to unlock your potential and realize your vision of success. Welcome to Impact Theory.
Jay Shetty
Hey everybody.
Tom Bilyeu
Welcome to Impact Theory. You are here, my friends, because you believe that human potential is nearly limitless. But you know that having potential is not the same as actually doing something with it. So our goal with this show and company is to introduce you to the people and ideas that will help you actually execute on your dreams. All right, today's guest is a former monk whose wisdom has truly gone viral. After finishing business school, he turned down lucrative offers from prestigious companies, shaved his head and hit the road. For three years, he traveled across India, Europe and England living as a monk, studying, meditating, and building food and shelter programs for those in need. He was definitely in love with what he was doing, but he knew that it didn't scale. So, driven by a desire to share what he was learning with as many people as possible, he re engaged with the world and dove headfirst into learning about the tools and techniques that might allow knowledge to spread as fast as entertainment. And to that end, he joined Accenture, helping them build their digital division while learning about the forces shaping the new digital landscape. He learned fast and quickly became their number one social media influencer in a company of 400,000 people. Along the way, he also helped advise over 150 executives on their personal brands, allowing him a very broad base with which to test his theories and leveraging what he learned. In 2016, he launched his own Facebook page and it exploded in less than 12 months. His inspiring, entertaining, and highly useful videos garnered over 1 billion views, and now he has north of 2.5 million followers globally. He makes content not only for his own pages, but for places like the Huffington Post. And he has interviewed such luminaries as Tim Ferriss, Simon Sinek, Dr. Shefali, Deepak Chopra, and countless others. In the wake of his ridiculous level of success as both a content creator and digital strategist, he was named to Forbes 30 under 30 list in 2017. The Asian media Awards named his blog best blog in 2016. And he was added to National Geographic's Chasing Genius Council, for which he is now helping to source solutions to some of the world's greatest challenges. So please help me in welcoming the urban monk himself, the man who is proving that you really can scale impact. Jay Shetty.
Jay Shetty
Pleasure to see you. Thanks for being here, man. Thanks for having me, dude.
Tom Bilyeu
Truly an honor.
Jay Shetty
Oh, man, thank you.
Tom Bilyeu
It goes both ways. So as I was telling you before we started rolling in my research, like, I normally just go watch all the interviews that people have done, and I've come across you like a million times in researching other people. So I thought, oh, this will be
Jay Shetty
the easiest thing ever.
Tom Bilyeu
Like, this guy had been interviewed a hundred times and you haven't. Like, it's insane to me. Like, you're pumping out so much content, nobody's nabbed you up yet. So this is going to be really fun to really go deep. Your ideas are clearly very well thought through, so this should be a lot of fun.
Jay Shetty
Thank you, man. Yeah, I'm patient.
Tom Bilyeu
Yes.
Jay Shetty
Patient. Of having the right interviews, the right time, being with the right people, having it be framed correctly. So I'm very honored to be here. I'm a huge fan of the show. Good.
Tom Bilyeu
Thank you.
Jay Shetty
So thank you so much for having me.
Tom Bilyeu
Yeah, absolutely. So one thing I want to talk about, obviously, having lived in London, knowing a little bit about what it's like to grow up as an Indian kid in England, how on earth did you buck the trend of, you once said, growing up in an Indian household, you're either a doctor, a lawyer, or a failure.
Jay Shetty
Yeah, that's right. Yeah, that's right.
Tom Bilyeu
So how'd you not fall prey to that?
Jay Shetty
Yeah, those were my three options. Right? That was it. There was no fourth option. So according to my Parents, family, or the community I grew up in, I'm a failure.
Tom Bilyeu
That's crazy.
Jay Shetty
And how did I buck the trend? I was really, really fortunate that very early on I started to experiment with what mattered to me sometimes. That got me in a lot of trouble. What people don't know about me is that I was suspended from school three times for trying out all sorts of things. Like things that people would never imagine of someone who goes on to be a monk. I was experimenting with all the drugs in the world. I had multiple relationships. I was really trying to search for some sort of meaning fulfillment. And for as long as I've known, I've been chasing thrill. I really value thrill and feeling like
Tom Bilyeu
I did not see that coming.
Jay Shetty
Yeah, no, not many people do. It's very different from 14 to 18. I was like this kid who just wanted to try new things out. And my parents rhetoric would always be, well, make sure you get good grades. And I used to think, well, if I can be bad and get good grades, then it all works right? Everyone's happy. So that's kind of what I did. And at 18, I was really fortunate when I met a monk. And this monk was invited to speak. And I kind of just went because one of my friends forced me to. At that time, I was listening to CEOs and entrepreneurs and business people and marketers who I thought that's what I was aspiring to be like. And then I hear this monk and he captivated me like no one had ever captivated me before. It was like staring at the most beautiful woman on the planet. You know, I was completely fixated on him and his message. And that is the beginning. Without me going into too much detail before we probe, that was the beginning of what changed me. Because I went from being someone who did only want all those things to become successful and trying to. But I started hearing my own inner voice much more in all that noise that I had around me. I remember one of my. My parents had a maths tutor for me because they wanted to be amazing at maths and I was pretty good at numbers. And I'd have this tutor and he'd tell me that. He goes, the reason that you're struggling with the next question is because you're always worried about what your parents think. And that really stayed in my head. I was just like, wow. So as long as I'm trapped by what my parents think, I can actually never find the answers to the real questions of life. And there are all these little things happening. I lost two great friends when I was 16, one girl died in a car accident. One guy died because he was involved in drugs and violence. That made me rethink everything. I just thought to myself, wait a minute. These were beautiful people, people that I loved, people that, in my opinion, were good people. And I just lost them in a moment. And it was kind of like this collation of little things that just made me think, wait a minute. Having money, having fame, this. That just doesn't seem to add up. And then meeting the monk kind of made that shift possible. And as I said, he was completely captivating. And then I found out that he'd given up jobs in Google and Microsoft to be a monk. And I thought to myself, who does that? You know, he's given up everything that I'm chasing and that all my friends are chasing, but he seems happier than anyone I've ever met before. And he spoke about this incredible principle where he said that we should plant trees under whose shade we do not plan to sit. And he was speaking about this principle of selfless sacrifice. And that kind of just penetrated me right there when he said the words selfless sacrifice. For the first time in my life, I felt a thrill about something that I'd never felt before. I thought, wow, giving up everything you have for the service of others sounds like the best thing you could possibly do. And I don't know why I had that thought, because I wasn't a spiritual kid growing up. I wasn't a religious kid growing up. I wasn't even a good kid growing up. I was just a rebel, a misfit, trying things out, an experimenter, which I still consider myself. And so what I started to do is I was interning at companies and firms and corporates, thinking I was getting a grad job afterwards. And then I'd spend the rest of my summer holidays interning in India, living with him as a monk. So I'd use all my summer and Christmas holidays to just be out there with the monks. And he introduced me to another 200 to 500 monks that were just like him, just as smart, just as bright, giving up everything they had and using all their skills to make the world a better place.
Tom Bilyeu
I want to go back so to why that resonated with you, which is really surprising. And maybe you're just so far ahead of where I was at the time, but that would have sounded absurd to me at that time. Did you already have a sense of unease that I'm a rebel without a cause, or what was it about that moment? And you seem Very aware of yourself. So I'm hoping that some of that awareness was present then. What was that moment?
Jay Shetty
I believe the moment was I was. I've always had friends who are older than me and I could see a lot of them in the most successful careers, successful jobs, beautiful partners, whatever it was. But I saw a sense of lack of fulfillment, meaning and purpose in their lives. And I've always been an observer and I would see these people who are like five years older than me, seven years older than me, maybe 10 years older than me, and I'd be watching them and go, is that the life I want? And often the advice I give to people today is fast forward where you are, look at yourself in 10, 15, 20 years time and ask yourself the question, is that where I want to be? If you're in a company, look at the person who's 20 years ahead of you and ask yourself, is that where I want to be? If you're in a startup, look at where other startups have got to in similar role and go, is that where I want to be? And if the answer is no, then you need to find a new path. And for me, the answer at that time from observing was no. The path that my parents or society or the university I went to or the community I had that was carving out for me, it didn't feel like the path for me. So I was almost seeking an alternative or a new path. I was just so fortunate that it happened to be an uplifting, powerful path as opposed to something that could have actually taken me down the wrong road because that could have been possible too.
Tom Bilyeu
So walk me through the first time you step off the plane in India.
Jay Shetty
It's summer and so I'm living there, I'm waking up, I'm almost doing all the practices just as if you were shadowing it. CEO, I'm just shadowing a monk and so I'm just shadowing his lifestyle. So we wake up, he's. He's like one of the most elite monks. So we're waking up at like 2am every day after sleeping at like 9 or 10pm and then we study these ancient Vedas, which are 5,000 plus years old together, and we spend two hours and I'm studying with the best of the best here so he can like analyze and assimilate and I'm learning fast, taking notes. Then 4am, we go to collective meditation. We do those practices with the other monks as well. 6am, we have personal meditation. So I'm literally going through the life of a monk and falling in love with it step by step, going, wow, I've never had this experience before. I just threw myself in and I was practicing it to the T, Right. It wasn't like, oh, no, my back hurts when I sit on the floor. I can't stay here for too long. Or, you know, today when people are like, oh, I can't meditate for longer than two minutes. I was like, no, I'm going to do it for two hours. If that's what they're doing, I'm going to give it a go. Because I can only test the hypothesis will only be true if the experiment is carried out to the degree that they are. So if the hypothesis is, if you live like this, you are happy, more fulfilled, then I want to do that.
Tom Bilyeu
All right, so let's explore this then through the lens of creating one's own perfect life.
Jay Shetty
Yes.
Tom Bilyeu
Which is pretty interesting. Especially interesting because I think this is so accurate to the way that most people are. It's not like, oh, there's some grand missing thing in my life, but you took that first action. So codify this for me or for anybody that wants. They don't know what their ideal life looks like. They just know that they're not living it yet. So step number one is take it seriously. To find out if the hypothesis is true or not, you have to take the experiment. You have to do it sincerely. What comes after that, I think even
Jay Shetty
one step before that, is opening yourself up to new role models and new experiences. See, we live in echo chambers. We're just surrounded by the same thinking. How often do you bump into a monk? You know, it just doesn't happen. You don't have. No one has a dinner party and goes, oh, yeah, we just invited the monk, you know, from town, like the local monk. Like, no one ever does that. And so we meet people who are just like us most of the time. And we talk about this in business all the time. If you want to be a billionaire, spend time with billionaires. If you want to be a millionaire, spend time with millionaires. If you want to be a tech startup, spend time with. You know, that's the common rhetoric that we hear all the time. But what if you want to find purpose and master the mind? There's no one better than a monk who's mastered the mind. So for me, the first step is just opening yourself up to new experiences and new role models, because most of us can't see ourselves in people. So then we try and fit ourselves into the boxes that we do see. And I mean, there's this beautiful quote that I've been saying it everywhere and I wish I wrote it, but I didn't. So it's by a philosopher and writer named Ku. And he said that today, I'm not what I think I am. I'm not what you think I am. I am what I think you think I am, right? And just let that blow your mind for a moment. It's so powerful. I'm not what I think I am. I'm not what you think I am. I am what I think you think I am. So we live in this perception of a perception of ourselves. Hence, my identity is made by what my parents think I should be. My identity is made up by what my college or university thinks I should achieve. While you're living in that bubble and that echo chamber, getting to what you really want to do is impossible because maybe that just doesn't fit. And I think so many people feel that way today that they don't fit into the current education system. They don't fit with the three or four or five careers that you're taught exist. So that process of self excavation and actualization first requires being exposed. You can't be what you can't see. If I never saw a monk, I would never have wanted to be a monk. If I never meet a billionaire, I wouldn't want to be one because I wouldn't know what that feels like. I don't know what it looks like, I don't know what it takes. And I think that's the biggest challenge of our society, that we're not exposed. So that's the first step, being exposed to unique experiences and role models. Second step is finding that experience or role model that you're passionate about. And exactly like you said, taking it seriously. Shadow them, network with them, spend time with them, observe them, even from afar. It takes that observation, being addicted to observing that person's lifestyle. And then the third step is going, yes or no, does that work for me? Not everyone who's going to go off and become a monk is going to feel like the way I did. And that's cool, but not everyone is going to go and follow and shadow a billionaire and go, that's exactly the lifestyle I want. They may want the result, but do they want the hard work that goes with it? And so for me, that's the third step. It's observing, focusing, shadowing. Getting as close to the process of that individual and then going, yes or no, Do I want that process? Not do I want the result Everyone wants to be that monk who's fully enlightened, you know, can walk through, has an incredible aura that people just gravitate towards. But when you realize he has to wake up at 2am every day and sleeps about four to six hours, you're like, ah, you know, I don't want to do that. That doesn't sound like me.
Tom Bilyeu
All right, so a couple things. One, you said he's as powerful as he is. Define power for when you manage procurement
Jay Shetty
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Tom Bilyeu
Call 1-800-GRAINGER Click grainger.com or just stop
Jay Shetty
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Jay Shetty
Power being so From a monk's perspective, the greatest power is to be self controlled, to be able to train the mind and energy, to focus it exactly where you want it and when you want it to be. You are completely detached and undeterred from external ups and downs. You're able to navigate anything that seems tough, challenging, fun, excitement with the same amount of being equipoised and balanced and equanimity without being too excited in pleasure or being too depressed in pain. But knowing how to navigate every situation, to me that's great strength and great power.
Tom Bilyeu
I heard in one of your talks you were saying that if you look at a literal lifeline, a heartbeat, for instance, it's up and it's down. And people have this sense that something like enlightenment would be that the equanimity forever and just an even keel. And you said, but what, what does that resemble? It resembles a flat line when you die.
Jay Shetty
Correct.
Tom Bilyeu
So what is it like? What I love about you is you sort of went into the wilderness of being a monk, but you've brought it back to the real world because when you talk about a monk, you talk about them Being detached. And that, to me, seems like the only real way to have that sort of super, even keel existence, which is not appealing to me personally. So if you're bringing back that notion of power, of having over yourself, not letting your emotions take you everywhere, but knowing that life is the series of ups and downs, what does that power look like when it's brought back?
Jay Shetty
Absolutely. And actually, that's the whole aim of monk training. It's more like a training system than it is a lifelong commitment. It is bringing that mindset into the real world where you get to test it. Now I got to do that for real when I left being a monk around five years ago. And when I left, it was like, oh, my God, I'm in the real world now again, real world. I have to think about how to apply all this. I'm going to test for real all this stuff that I've learned. And I was scared, like, I was nervous, I was anxious, and all those things that I've been trained not to be rushed back because for the first time in my life, I had to really put it into practice. And I love that feeling. I'm so glad that I had to do that. So for me, actually, the mindset is completely trainable to bring into the real world. That's. That's what I'm trying to do. And what it allows you to do is it allows you to gain clarity and perspective when you need it. Because you know when you can just take a bird's eye view from something, you know when you need to get close into something, you know when you need to pull back from something. There's a beautiful verse in the Bhagavad Gita that says that detachment is not that you own nothing. Detachment is that nothing owns you. And I love it because to me, that summarizes detachment in a way that it's not usually explained. Usually, people see detachment as being away from everything. Actually, the greatest detachment is being close to everything and not letting it consume and own you. And that's real power. That's real strength. How many people do we know that have had fame, and then that fame has ruined them? So for me, that definition of detachment is possible to practice even in the real world. Rather than saying, oh, I'm just gonna have a really simple life. I'm just gonna have nothing in life.
Tom Bilyeu
What was the best part about being a monk?
Jay Shetty
The best part about being a monk is that your morning routine and practices are so powerful that you can actually aspire for more incredible values in life
Tom Bilyeu
because your Mind is clear because your
Jay Shetty
mind is clear and you have that ability to have more clarity so you can seek that which is higher. So I'll give an example of what I mean define.
Tom Bilyeu
Is that what you're about to define, what is higher?
Jay Shetty
Yes, exactly. So for me, being able to overcome ego, being able to overcome envy, being able to overcome jealousy, being able to overcome the negative of competitive state, there's a positive competitive state and there's a negative competitive state. Today, when people are looking on Instagram or Facebook or YouTube, all you're looking at is, oh, she got that many likes, or he got that many likes, she got engaged or he got married, or oh my God, look at her body or look at that. And it's like that stuff's destroying us inside. Envy, jealousy, ego, greed. To be able to have enough clarity to purify yourself of those things is gonna alleviate the biggest anxieties and depressions of our time and mental health problems. And we know that. We know that because all the mental health research today suggests that things like isolation, overexposure, we now can have more pain consumption in one day because of what we're exposed than the pain we would have had in a lifetime. That's huge. That's ridiculous to think that in one day, because of the media, news and social media, we consume more negative than we did in a lifetime. For me, being able to have time, energy and clarity to focus on self purification, that is the best thing about being a monk, because you have that time, reflection and a process and an environment that only allows you to become more purified of those things.
Tom Bilyeu
So if I was the interviewer that I wanted to be, I would have asked you this question when we were on the topic. But I'm going to go back just because it's important enough. You gave us the three ways that you can really construct your ideal life. But define an ideal life for me.
Jay Shetty
So in an ideal life for me is a life, and this applies to a company, an organization and institution. For me is an ideal life is when we all have a head, a heart and a hand. All three elements together working in alignment. Without one or the other, we start to lose something. If you only have a head and a heart, you'll find that life is stable and define each of those. Yeah, sure, sure, sure, sure. So a head is the clarity of vision, what you want, what you want, knowing what you want, the way you picture life and being able to navigate and make the decisions to get there. That's a good head. A good heart is Being able to understand what your intuition and heart wants, being able to connect and tap into that understanding deeper and beyond the vision you may have painted for yourself. So I often say to people that you'll get to where you want in life, just not in the way you imagined. And that's because the path that's paved up and down is far different to the path we pave. So you can have a great head and a great vision and a great mission and know where you want to go. But if your heart's not able to have that resilience and be able to adapt and, and have compassion and care and all of that, then, then you're not going to be able to make the toughest decisions without your heart. But to be able to realize that we need to care and be sustainable and long lasting requires a heart and a hand. Is that service, wanting to pass that on, that which you have, wanting to give it forward, pay it forward, the idea of serving with what you have. I often say to people, your passion is for you, your purpose is for others, your passion makes you happy. But when you use your passion to make a difference in someone else's life, that's a service, that's a purpose, and that's the hand. So those are my three elements of an ideal life.
Tom Bilyeu
I like that a lot. And I, when you first said it, and I'm glad you defined it because when you first said it, I thought the heart was going to be the part about like, you know, just compassion, caring for others, doing something for other people. But I like that the hand being tied to service. So one thing that I think a lot about is deep fulfillment. Like really when I think about, okay, what is a life we're living? Honestly, it comes down to neurochemistry for me and it comes down to experiencing this world in a way that optimizes for sustainable pleasure. Which I'll differentiate between a bowl of ice cream, a bump of cocaine. Those are pleasurable. And I haven't done the cocaine, but the ice cream I can speak for.
Jay Shetty
Okay, I've done both.
Tom Bilyeu
Good.
Jay Shetty
Yeah.
Tom Bilyeu
So I'll trust that it holds up. But they don't bring a lasting fulfillment. It's not sustainable. Right. So both of them end up creating this self destructive loop. And purpose really does become that thing that gives you something that is, on a neurochemical level, deeply satisfying.
Jay Shetty
Absolutely.
Tom Bilyeu
And how much of this, like how did you marry the deeply spiritual, the often abstract? Oftentimes I'll hear spiritual speakers talk and I feel them sort of drifting off into the ether. How did you marry that to experimentation, Neuroscience, practicality? Like one, why do you find that interesting? And then two, what are you doing with that?
Jay Shetty
So I studied behavioral science at university. So I've always been fascinated by why people do what they do. And whenever I was reading these books that are 5,000 years old, my greatest fascination was finding a principle and finding its relevance in modern science. And I said to myself, the day I can't find that, I'll quit. I won't believe in this anymore. So I'm still doing that and I'm ready to quit. If someone shows me a piece of science and I can't find a principle in these ancient literatures, or actually what I like to call these timeless literatures, then I'll give up my faith because for me it has to track forward. And I'll give you a really basic example. Today we're in the gratitude movement. There's like a million gratitude journals out there. There's a million scientific studies on gratitude. And gratitude has been linked to better mental health, self awareness, better relationships. I mean, there's so many scientific studies on the neuro level that shows that gratitude is great for your mind, brain and fulfillment. Now I look back, like gratitude is all over the timeless wisdom. One of the first things we were trained to do when we were a monk was to pay our respects to the earth for what it gives us. And you do that first thing in the morning. What is that if not gratitude? When you wake up in the morning, you thank the earth for the food, you thank the earth for the water, you thank the earth for allowing yourself to walk. You start your day with gratitude. Today, the biggest tip on Forbes and Inc. And everything is start your day with gratitude. Like, where does it come from? It's right there. These things are old, so I get fascinated. I'm intrigued by the parallels and patterns because it saves you time. It's the same way as which, if I say that this business person got invested by this company and that's why they're successful, because they had the right investors, etc. That's a pattern. So I know if I'm building a business in that area, I'm going to look for investors like that. It's the same thing. That pattern saves you time. Rather than you trying to figure out, does gratitude work? How shall I be grateful? Creating your own process, almost.
Tom Bilyeu
It's really interesting. Life has taught me to stop believing everything I think. And the way that it's taught me that is by relentlessly punishing me Every time I over invest in being right. And I remember when my wife and I first got together, she used to get chest infections all the time. And she told me it's because of the ac. And I was like, that doesn't make sense. And she was like, no, no, no. My. My grandmother used to just swear up and down if you. If you're hot and you stand in front of a fan that you're going to get sick. And I was like, that is the biggest load of, like, crap I've ever heard in my life. That does not make sense. Like, getting sick comes from either bacteria or virus. Like, it's that simple. And she was like, I'm just saying, it's. My grandma always said, and it seems true to me. And I was just like, oh, God, this is exhausting. And then one time I went to a doctor and I was like, yeah. And my wife is crazy and thinks that when you're hot, if you stand in front of ac, it'll make you sick. And he goes, oh, yeah, she's right. And I was like, hold on. And he was like, well, she's sort of right. He's like, this is what's happening. You have a mucus layer membrane in your throat. That's it keeps it moist, keeps germs from being able to break the. Break through the barrier. And so they get trapped, they go to your stomach, they're killed by the acid or whatever. And he said, but if you get a crack in that, then the bacteria or virus can actually get into your bloodstream, and that's how you get sick. And it's just drying her throat out. And I was like, whoa. And it was one of those moments where I was like, how many wives tales are true? Like, directionally, they're not accurate, but they're true, if you see what I mean.
Jay Shetty
Yes.
Tom Bilyeu
And so that's how I think when you think of a book that's lasted as long as it. As it has. And I know you and I, we've never talked about this, but we share a real fascination for storytelling.
Jay Shetty
Yes.
Tom Bilyeu
Because it's a way to convey an idea that resonates emotionally and allows people to carry it on and pass it on. And obviously, this all starts long before we have science and can prove any of this. But we see the patterns. We need a way to encapsulate the pattern. We encapsulate it in a story. The story is, in and of itself, totally fake. But now in a modern context, we're getting lost in that the story is fake. Even though the take home message is incredibly powerful.
Jay Shetty
Yes.
Tom Bilyeu
And so as I. I mean, it's the classic story, right? The more you learn, the less you realize, you know. And just as I've gotten older and really started to understand this stuff and read as much as I do, and quite frankly live and suffer and go. Things like my wife having microbiome issues and at first thinking her. All of her descriptions make absolutely no sense. And then you, you stop passing a judgment on it and start saying, what if everything she's saying is actually true? Like what. How would we treat it then? Right. And so there is something really fascinating there. Now I find myself, I'm way more emotionally drawn to the science because when I can picture it, I have a much easier time doing something about it. So when you were talking about the things that you learned from meditation, and I've gotten tremendous value out of meditation, but it's nothing like what you've learned. So for me, it was once I understood that diaphragm breathing made sense because it triggers the parasympathetic nervous system. Then because I understood it, it like was. The understanding becomes a force multiplier.
Jay Shetty
Absolutely.
Tom Bilyeu
All right, let's talk about behavioral science. Self awareness. Watching your content, which. Have you ever looked at how much content you've put out? No, it's a lot, dude. Like when you search your name, like to go. Because I normally try to watch like basically everything. And I was like, I give up.
Jay Shetty
It's just.
Tom Bilyeu
It's really incredible. And going through that stuff, it seems really clear to me that you have massive self awareness. And what would you say, like, is a. Is there a process for people to gain more self awareness? And then what are from a behavioral, you know, just human behavior level? What are things that trip up the average person?
Jay Shetty
The first answer. I mean, I'm a huge fan of the book. Thinking fast and slow. I don't know how. If you've read it. Yeah, it's a great book because for me it's got a really close pattern connection again to what I studied. So just understanding System one and System two. If anyone watching hasn't read it, I highly recommend it. Just being able to differentiate between System 1 and System 2, as Daniel Kahneman calls it. In the Vedic philosophy we call differentiating between the mind and the intelligence. Knowing how to differentiate the voices in your head is the first level of self awareness.
Tom Bilyeu
So break down what system one and System two are.
Jay Shetty
Absolutely. So System one is your initial response to anything that happens. It's a stop that I Can't really say. So if you say something I don't like, my system one naturally would be a face that I pull and I'm like, I don't agree with that. That's the understanding of what System 1 is. It's your initial default reaction in the moment that can be positive. Often, for example, if someone pulls out a knife, you feel scared and you run that system one, that's a good thing, it's, it's safe for you. But also system one is someone says something that hurts your ego and you start defending yourself immediately. That's also, that's a negative of system one that we would refer to as the mind. It's built up of conditioning. Those responses are conditioned. Those default elements are all there because of habit and continuous practice. The system two is more like the intelligence, what I would say is more like the parent. If you can consider system one to be more like a child, system two is more like a parent. It looks more at the long term, it looks more at the bigger picture. It processes that default reaction through a set of checking and metrics to decide whether that's true. The child is the, the one that wants everything right away. Impatient, quickly responding, straight away, reacting when it doesn't get what he wants. The intelligent parent, a good one, knows what the child wants and needs and what's better for it in the long term. Just starting there and being able to reflect and observe the different voices inside of us is a great place to start your self awareness. Because the biggest challenge is that most of us don't know what we're listening to and we don't. Most of us don't even know that there are more than one voice inside of us. Just getting over that line is a huge win because now at least you're trying to differentiate in what you're hearing and that's going to help you make better decisions in the future. So that was answer one. Does that answer your question?
Tom Bilyeu
Oh, yes.
Jay Shetty
And second one was what?
Tom Bilyeu
So that's awareness. What are like typical things that trip people up that. So in your answer just now it's like, okay, if you want to become more aware, just know that those two things are happening right? You're going to have an initial response and then one that's more calculated. Now be aware of these two or three things that are also coming for you.
Jay Shetty
The biggest challenge is that there's just so much noise. It's like, have you ever had someone in your home? Maybe it's your wife or maybe it's a friend or whatever. Just play a really bad song too often, right? Just playing a song that you really don't know.
Tom Bilyeu
I actually heard my wife laugh because she knows how guilt, Right?
Jay Shetty
Okay, there you go. Right? There you go. And you just play a song and just think, oh, turn that off. And after a while it's been on for so long that you become immune to it. Like it's just there and it's still on. It's there in the back of your mind and you didn't manage to turn it off. So the noise that I describe in life, whether it's your parents expectations, whether it's society's expectations, whether it's your partner's expectations, all of those are like noise in the background. And that noise drowns out your ability to understand the mind and the intelligence. That's one of the biggest trip ups I was looking at. I gave a presentation called Build a Life, Not a Resume. It's also one of my popular videos,
Tom Bilyeu
but very good video.
Jay Shetty
Thank you, man. Thank you so much. And when I did the research. So you don't see this in the video because this research didn't make it into the video. But the research that I was doing was around the most common resume lies. The truth is, over 40 to 50% of us lie on our resumes.
Tom Bilyeu
Yeah. If you don't, you're missing an opportunity. I'll just say that.
Jay Shetty
Yeah, you go, right. So. And I started to dig deeper and I was looking at, you know, a lot of people lie about their dates of employment. So instead of three days, it's now three months, you know, whatever it may be now I dug deeper and I wanted to meet some of these people and speak to people. And so I spoke to people who lie on their resumes and we know that at least 40 to 50% tell us they do. Well, the thing is, no one was proud of that. No one. No one was like, yeah, yeah, I know I'm going to get really what it came down to is we're really insecure about our own abilities. Really what it came down to is we're not confident about what we have to offer. What it came down to is a lack of self awareness. What it came down to is a lack of understanding. What am I good at? What am I passionate about? What am I bringing to the table? That's what people were really worried about. They were worried about the job. But when you dug beneath the surface, the real behavioral trait that was coming out was insecurity and being unconfident about one's Potential that tells us a lot, that indicates a lot about human behavior and human nature. That the noise from outside makes us want to fit into a container. And that stops us from differentiating between what is my mind saying and what is my intelligence saying. And what happens is that noise becomes your voice. So that noise becomes what you think is what you're saying. And most people don't realize that until 10, 20, 30 years down the line.
Tom Bilyeu
How the hell do you, like, figure out? So your analogy is great. Song's on. You don't even realize it's there anymore. It becomes total white noise. You're oblivious to it. In fact, you'll only notice it if it gets turned off.
Jay Shetty
Correct.
Tom Bilyeu
So how do they identify that? Like, do you have a process for that? How do you hear the thing that you no longer hear so that you can shut it off?
Jay Shetty
Yeah, absolutely. One of the biggest ones, and we say this all the time, but it applies mostly to this is switching your association. Is switching association to what people that you hang out with. Right. It's like changing your circle. Because if you're only hearing the same thing from that circle, the only way to turn it off without you having to do mass amounts of reflection is changing your circle where you start hearing. We all ultimately find the things we want to hear, right? We know that if you work in
Tom Bilyeu
university maintenance, Grainger considers you an MVP because your playbook ensures your arena is always ready for tip off. And Grainger is your trusted partner, offering the products you need all in one place, from H VAC and plumbing supplies to lighting and more.
Jay Shetty
And all delivered with plenty of time
Tom Bilyeu
left on the clock. So your team always gets the win. Call 1-800-granger. Visit granger.com or just stop by Grainger for the ones who get it done. All right, Right now, in real time, you and I are going to do some cool shit.
Jay Shetty
Okay, let's do it. Let's do it.
Tom Bilyeu
All right. So I created, like, a little piece of content for Alexa where I was like, okay, what are the four questions that you can ask to get. Because you and I use different words, but I think we're saying the same thing. So I call them invisible beliefs.
Jay Shetty
Beautiful.
Tom Bilyeu
So everybody has invisible beliefs and they're totally fucking with you.
Jay Shetty
Yeah. I call it noise. Yeah.
Tom Bilyeu
So they're controlling your life. And the only way to get them to stop controlling your life is actually figure out what they are. And so I gave four questions that two of them I just straight stole from Albert Einstein.
Jay Shetty
What are they?
Tom Bilyeu
And it's the Most important decision every person will make in their life is whether they live in a friendly or a hostile universe. So just make it a question, right? Do you live in a friendly or hostile universe? And so the point, and I'll go through all four, but the point was that if you ask these four questions and they're just the tip of the iceberg, but if you ask these four questions, you're going to begin to identify your frame of reference. Basically just trying to get people to frame themselves as either optimistic or pessimistic, which I think is sort of the big ham handed, like first thing you need to become aware of. So first, do you live in a hostile or friendly universe? Another Einstein one. Is everything a miracle or is nothing a miracle? Right, because you get to choose.
Jay Shetty
Absolutely.
Tom Bilyeu
So neither one of those is objectively real, but you pick and it's really going to color how you.
Jay Shetty
I love it. Yeah.
Tom Bilyeu
And then number three, can you do anything you set your mind to without limitation, or are there certain things you can't comprehend? And then number four, I'm forgetting right now, so I won't waste time because you get the.
Jay Shetty
Yeah, I get it. I love them. They're brilliant, brilliant questions.
Tom Bilyeu
So what? Like, they're woefully incomplete. So what could we add to that that would really bring this home for people? So if that gets them optimistic, pessimistic, what, what other at a really high level.
Jay Shetty
Yeah, sure.
Tom Bilyeu
What are other things that people could immediately switch or in fact would immediately switch if they change, you know, the people that they're hanging around. But like, let's really get real about what some of those things are. So, optimism, pessimism, what else?
Jay Shetty
So for me, there was two questions that I had to ask myself that that really changed what I do. One of my big questions is what advice would I give to my younger self? It's huge because I think that's the stuff that we regret. That's the stuff that we wish we were doing. That's the stuff that has been lost in the noise. When you ask someone what advice would you give to your younger self? The number one answer is, I wish I studied this, I wish I tried this out. I wish I gave this a go. You know, those are the all things
Tom Bilyeu
that somebody didn't do.
Jay Shetty
Yeah, it's all things that things people didn't do. It's always like something that either should have started or didn't continue. And that's really tapping into someone's voice. Right? That's really tapping into what someone really wants. To do. And you're going way beyond just like, oh, what do you like? What are you passionate about? So hard to answer that sometimes, especially if you're drowning. Does that add to your questions or
Tom Bilyeu
no, that's really interesting. But now I need to know what your answer was.
Jay Shetty
So I used to be. I used to do a lot of spoken word when I grew up. I read the dictionary, I read the thesaurus. I loved language. That's what I was fascinated by. And for some reason, I gave it up. Then I found out about monk life, became a monk, and then almost back 10 years on, at 28, I was going, I asked myself that question, and my answer was, I miss words, I miss expressiveness. I miss sharing a message and stories through incredible language and ideas, potential rhymes, but flow and all of these things. So that was the answer to my question. One of the biggest answers was, I wish I never stopped writing.
Tom Bilyeu
When did you ask that question?
Jay Shetty
I was actually 28.
Tom Bilyeu
Two years ago. Two years ago. Here's the thing, man. I will tell you right now that your content. Your content is like the modern version of spoken word. So I don't know if that's on purpose or an accident, but, like, it was an accident. Watching it, I was like, fuck. Like, if he is doing this off the cuff, I have to hate myself a little.
Jay Shetty
Yeah.
Tom Bilyeu
And if he's writing it down, he performs it so well that it feels off the cuff, but it's the answer's birth. Very impressive.
Jay Shetty
Thank you, man. You're so kind. I'm genuinely touched. Coming from.
Tom Bilyeu
No, no, here's the thing. Like, look, and I love giving compliments when they're real, but more importantly, you compliment the thing that you want to reinforce in somebod. So you've got a mission. I find it very interesting, which is, can we make knowledge. My word. I don't remember what word you used.
Jay Shetty
Wisdom.
Tom Bilyeu
Wisdom, Perfect. So can we make wisdom spread as far and as fast as entertainment? Which is so similar to what I'm trying to change people's beliefs through entertainment. So I recognize the kindred soul right away. And then just watching the content, I'm like, whoa. Like, it's. I'm not surprised. The number of views that you've gotten because it's. Songs work because they make you feel an emotion, but they also tap into whatever it is about humans, whatever it is that we convey through rhythm. So. And before the cameras were rolling, we were talking about it. So the one thing that makes me very uncomfortable, I do this thing called impact quotes and Impact Quotes is the first time where I allowed myself to perform, where I'm knowingly. I would not say it like this if you and I were standing next to each other. Right. This is for the camera. I know how it's gonna be edited. I know we're gonna to it. So it is a performance, but it's also some of our best performing content. So it's like what you were saying earlier about. Look, I just accept that not everybody geeks out on neuroscience. And so I have to understand, like, who my audience is and give them something in. In a way that will then resonate and go viral.
Jay Shetty
Absolutely.
Tom Bilyeu
And so I think acknowledging that, it's really interesting. So anyway, I. I'm responding just to what you were saying about that, because your life seems to be an echo of that answer. All right, so there's a few more things I have to get to. Go for it.
Jay Shetty
I'm here, I'm here, I'm here. I'm loving this. And if you're loving it, that's even better.
Tom Bilyeu
Yeah, 100%. So there are three questions that you get asked a lot. What are they?
Jay Shetty
The big one is how do I find my passion?
Tom Bilyeu
Okay. And you can tell me the. I need you to answer each one of them.
Jay Shetty
Yeah.
Tom Bilyeu
But if you want to run through what each of the questions are and then we'll go back or.
Jay Shetty
Sure, yeah. No, I'll just do them as they are.
Tom Bilyeu
Perfect.
Jay Shetty
So how do I find my passion? My simple model, which is the Dharma model. It also. Dharma means eternal duty in the Vedic tradition. It's very similar to what ikigai is being spoken about today, which is the Japanese version of reason for being. Why do we live? Where is meaning coming from? And it talks about an Intersect of four areas. What am I good at? What do I love? What does the world need? And how do I get paid for it? To me, those four help you unlock your passion. When you find the Intersect across all of those four, you're making your passion your purpose. You'll unlock your passion. You'll find your purpose. This is path one. There's two paths. Path one, I find my skillset and I engage it to help other people and become better at it. So I'm becoming better at what I'm good at, and I'm using it to help other people, because I'm aware of what I'm quite good at and I know what knowledge I have, what skills I have. I have some self awareness. The other path that people often miss is actually I just start serving People, I just start helping people and I start to notice what I enjoy about that and what I'm good at helping people with. So that's Gandhi's part. Gandhi said that you find yourself when you lose yourself in the service of others. So for me, those are the two paths of how do I find my passion and finding the intersect between those four areas. And the second one is, Jay, my relationship's falling apart. I get asked that all the time. So the answer to that is much harder. It's. It's harder to summarize it, but I always start with self actualization. That the problem is we have a list for the one that we want and we don't have a list for what we need to become. And I don't mean become to attract. I mean become to just be, to just get to understand yourself. You don't know what you need in your life until you figure out who you are. And so I find too many people rush into relationships without really recognizing and being fully aware of what they need from a relationship. So it all comes back to how aware are you? How much understanding do you have of yourself and what you need and what you want? One that's my best advice for a relationship in like a minute. And. And then the third question I mostly get asked is, Jay, what do you read? Like, what are your favorite books? Because it seems you read a lot. What are your top three books? They're not groundbreaking in the sense that people may not be like, oh my God, that's the best book I've ever read. For me, they changed my life. So that's where I'm coming at a point from. I love Start with why by Simon Sinek. And not because I applied it to businesses, because I applied it to my life. And even today I'm constantly refining my why. That's all I do every day. My deepest morning routine and practice is to refine why I do what I do. It's so easy for me to now do it for money. It's so easy for me to now do it for followers. It's so easy for me to now do it for fame. And every day I have to refine that. Because I know, having lived as a monk and what I practice, that if those become what I want, then I'll forget who I need to be. So my daily practice and my daily routine is refining my intention, which in modern language is why so for me. Simon's book helped me do that, the Bhagavad Gita, which I would love to do For Vedic knowledge, what Ryan's done for stoicism and the bhagavad Gita. Over 5000 years old. And that book really exemplifies human challenge. Third book. I'd say this one's gonna be hard because it's the last one. Let me think. I'm gonna try throw something else in there. So I've done one like self development, one more spiritual enlightenment. Let me throw a business book in. Seeing as I'm sure you have a lot of business viewers, I love the book Exponential Organizations. I don't know if you've read it. It's by Salim Ishmael and the Singularity University. And that book for me is an incredible analysis of the success of all the organizations we see ruling our phone today. The way it breaks down their business models and how they were created. To me it's fascinating. So if anyone really wants to start up a exponential business today, then that's where they have to go. And that's when Peter Diamandis said that if you want to be a billionaire, redefining it is someone who impacts the lives of a billion people. And that's what that business book is really about is how do you create an exponential organization that positively impacts a billion people? So those are my three for today.
Tom Bilyeu
Pretty good.
Jay Shetty
Yeah.
Tom Bilyeu
So, all right, I've got one more thing I want to hear you talk about your three E's. Oh, what are they? Why do they matter?
Jay Shetty
So for me, my three E's are element, environment and energy. Everyone has an element that they thrive in. If you take someone out of it, their element, they won't be the same. A modern day example would be Michael Jordan. He was incredible at basketball. You took him out of basketball, put him into baseball. No one remembers his career. We're talking about one of the best athletes of all time. Your environment is the environment around you. You can take a fish out of water and give it a beautiful mansion and a Bentley and all the money in the world, but it will die. And that's what we are like, our environment. Everyone needs an environment which they thrive, which we have to craft. Your boss, if you're at work, is never going to ask you, hey, what environment do you succeed in? Right? That never happens. So we have to create an environment where we thrive. And then finally it's energy. Some of us love high energy environments, high pressure. Some of us succeed in low energy environments and low pressure. Figuring out your energy and the frequency on which you operate best will help you thrive as well. So for me, those Are the three E's to really create a thriving environment. Know your element. Know your environment and know your energy and so on all time. If I see anything going wrong, I'm going, is my element out of alignment? Is my environment out of alignment? Or is my energy out of alignment? And that's a great three question test you can do to yourself when you don't think things are going right. And all you have to do is bring that back into alignment.
Tom Bilyeu
I love that. All right, before I ask my last question, where can these guys find you? Online?
Jay Shetty
Absolutely. You can find me. My favorite place for you to find me for to see the most stuff is Facebook. I'm Jay Shetty on. On Instagram. I'm Jay Shetty as well. There's my two best places. YouTube as well. Jay Shetty. Twitter, Jay Shetty. So it's just. Yes, Jay Shetty on any platform that you're on. I'm probably there.
Tom Bilyeu
Awesome. All right. What's the impact that you want to have on the world?
Jay Shetty
I think you've said it so beautifully so many times and shared my vision, which is wonderful. And it's wonderful to know that we share the same thing. It's making wisdom go viral. There's an incredible study in 2017 that said the most successful people in the world, healthy, wealthy, and wise, choose education over entertainment. The impact I want to have on the world is I want to transform and revolutionize the entertainment industry so that it becomes educational without anyone knowing. So it's still completely entertaining. It's still like watching Netflix, but you're learning about human behavior, the mind, neuroscience and everything without even knowing you are. To me, that's the greatest win that we can have for our society. How many people are going to quit watching Netflix and reading a book every night? I don't know. But if we can make that book come to life on Netflix, that's going to change the world because that's what people are going to consume. So for so long, media has been used to numb people, to switch people off. If we can use it to excite, elevate, enlighten people. Not by just not by like the cheesy way of like, well, let's follow someone through their journey of enlightenment. It's not like that kind of stuff. I mean, like, really entertaining programming where you can learn by being entertained at the same time. If I can do that by changing the. The most powerful industry in the world, then I will feel that I've had some somewhat of an impact because that way I think we'll reach the world without having to get everyone to change their habits too much. My thing is, how do we meet people where they are and really deliver a message and a powerful expression of love? And to me, that's the highest form of compassion, the highest form of empathy, love and compassion is to meet people where they already are rather than expecting them to change. And, yeah, that's the impact I'd like to have on the world. So fingers crossed. With your help, with the help of everyone who's watching. You know, it's going to be a team effort. I can't do it on my own. I'm not expecting to. To, but yeah, that's. That's the impact I'd like to have on the world.
Tom Bilyeu
That's awesome, man.
Jay Shetty
Thank you so much for being on the show.
Tom Bilyeu
Incredible.
Jay Shetty
Thank you. Thank you.
Tom Bilyeu
All right, guys, I'm telling you, when you look at a tribe of people, everybody has different roles. And there's always somebody whose job it is to go out to experience the world, to bring back the wisdom in a form that has been digested and made easy for other people to take away. Jay Shetty is that man. Go watch his content. It is somebody who has gone out into the world, who's been a monk, who's worked at Accenture and everywhere in between, and come back with a real ability to explain what is going on. And he does it from a position of not trying to seem smarter than you or better than you, but just that that's his role. Some people are musicians, some people are the doctors, and some people break down the information. I really think he has unique access to the wisdom, as he calls it, to understand what people are trying to encapsulate in the books. Modern or ancient, and his ability to articulate that in a way that feels like modern rap, spoken word, whatever you want to think of it as, it. It is in and of itself an artistic creation. So you cannot go wrong diving into it. It is not a mistake that he's had over a billion views in less than 12 months, which is insanity. So go check his stuff out. Hit him up, ask him questions, keep an eye, because I think he's going to be one of the greats at really digesting that information and really helping wisdom go viral. All right, guys, if you haven't already, be sure to subscribe. And until next time, my friends, be legendary. Take care.
Jay Shetty
Hey, everybody.
Tom Bilyeu
Thank you so much for watching and being a part of this community. If you haven't already, be sure to subscribe. You're going to get weekly videos on building a growth mindset, cultivating grit, and unlocking your full potential.
Original Air Date: May 13, 2024
Guest: Jay Shetty
Host: Tom Bilyeu
This episode of Impact Theory features Jay Shetty, former monk, best-selling author, and digital content creator, in a deep-dive conversation about finding purpose, self-awareness, and constructing a life of meaning in the modern world. Host Tom Bilyeu explores Jay’s transition from monkhood to media entrepreneur, uncovering practical wisdom from timeless philosophies, the value of service, and insights into integrating ancient principles with contemporary behavioral science. The dialogue is rich, fast-paced, and filled with actionable advice for anyone seeking more fulfillment, clarity, and impact in their own lives.
“So according to my parents, family, or the community I grew up in, I’m a failure.” (Jay Shetty, [05:02])
“Often the advice I give to people today is: fast-forward where you are, look at yourself in 10, 15, 20 years’ time and ask yourself the question, is that where I want to be?” (Jay Shetty, [09:51])
“Today, I’m not what I think I am. I’m not what you think I am. I am what I think you think I am.” (Attributed by Jay Shetty to philosopher Ku, [13:21])
“Your passion is for you, your purpose is for others… when you use your passion to make a difference in someone else’s life, that’s a service, that’s a purpose, and that’s the hand.” (Jay Shetty, [23:16])
“The impact I want to have on the world is I want to transform and revolutionize the entertainment industry so that it becomes educational without anyone knowing. … If I can do that by changing the most powerful industry in the world, then I will feel that I’ve had some somewhat of an impact.” (Jay Shetty, [51:35])
“As long as I’m trapped by what my parents think, I can actually never find the answers to the real questions of life.” (Jay Shetty, [05:21])
“Plant trees under whose shade we do not plan to sit.” (Jay Shetty, [06:57], quoting the monk who inspired him)
“The greatest detachment is being close to everything and not letting it consume and own you.” (Jay Shetty, [19:14])
“For so long, media has been used to numb people, to switch people off. If we can use it to excite, elevate, enlighten people… that’s the greatest win.” (Jay Shetty, [53:07])
| Model/Framework | Explanation | Timestamp | |-----------------------|----------------------------------------------------------------|-------------| | “Head, Heart, Hand” | Aligning vision, intuition, and service for an ideal life | [23:16] | | The Dharma Model | Four intersections: good at, love, world needs, get paid for | [45:05] | | Element/Environment/Energy | Thrive by matching your innate abilities, spaces, and energy needs | [49:45] | | System 1/System 2 | Fast, emotional reactions vs. slow, logical awareness | [33:01] |
Jay Shetty and Tom Bilyeu’s conversation models the very fusion of entertainment, evidence-based practice, and timeless wisdom Jay describes as his life’s mission. With warmth, clarity, and humility, Jay renders complex ideas tangible, insisting that meaning requires exposure to new models, sincere experimentation, and ultimately, making service the goal.
For more Jay Shetty:
Further Reading:
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