Team Q&A on How Impact Theory Has Shaped Their Personal Goals (Replay)

Summary

Impact Theory: Team Q&A on How Impact Theory Has Shaped Their Personal Goals (Replay)

Podcast: Impact Theory
Host: Tom Bilyeu (Team takeover; Tom absent)
Date: January 15, 2024
Episode Theme:
This episode offers a behind-the-scenes team Q&A, exploring how working at Impact Theory has shaped the personal and professional goals of various team members. With Tom away at Comic Con, the Impact Theory crew takes over for a candid discussion on growth, skill development, values, and the transformative effect of the company’s mission on their lives.

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Episode Overview

The Impact Theory team goes live for a special Q&A, fielding questions from Tom and Lisa Bilyeu as well as from their community. Team members share honest reflections on their personal growth journeys, favorite books and movies, the importance of mindset, and the ways their goals and perspectives have evolved working at Impact Theory.

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Key Discussion Points & Insights

1. Introductions & Team Roles

• Panelists:
  • Cindy (Marketing Associate/Community Manager/Events Coordinator)
  • Ibrahim El Galad (Production Intern)
  • Amanda (Assistant)
  • Agent Smith (Team Host)
  • Michelle (New Media/Chereoic Podcast)
  • Luisa (LC; Marketing Intern)

Tone: Welcoming, humorous, and collaborative, setting the stage for open, sincere dialogue.
[01:00–02:51]

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2. What Subjects Make You Feel Most Alive?

[03:07–04:54]

• Agent Smith: Literature, reading, culture, and history: “It is the thing that makes me feel most alive.”
• Cindy: "Does people count as a subject?" Expresses deep passion for people and their stories.
• Ibrahim: Psychology—motivated by a desire to help and understand others, and continuous personal growth.
• Amanda: Science—fascination with the human body and learning about living organisms.

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3. Valuable Skill Sets Developed at Impact Theory

[05:51–08:52]

• Ibrahim: Learning to think outside the box when solving production problems:

  “Tom said a while back…‘It’s better to be first than to be right.’ …I use [this] in my own role.” [06:23]

• Amanda: Filtering actions by their impact on personal goals:

  “Do only what moves you toward your goals. If it’s going to take you away, then don’t do it.” [07:00]

• Cindy: Developing modern marketing skills and entrepreneurial abilities—including platform-specific strategies for podcasts, YouTube, social media:

  “I had never even listened to a podcast before starting.” [07:20]

• Agent Smith: Influencer marketing:

  “It’s not at all at the level that it is on the consumer side. I had no background in that…really have learned a lot.” [08:18]

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4. How Has Impact Theory Impacted Your Personal and Professional Goals?

[09:52–14:22]

• Cindy:

  “Working with Impact Theory has definitely fleshed out certain things for me. …finding something that intersected a lot of my passions.” [10:23]

• Ibrahim:

  “My main mission is to end poverty worldwide...It aligned with what Tom was doing with this company and focusing on mindset, how I love psychology.” [11:19]

• Amanda:

  “Being here…is kind of making me realize…this is like my passion—more of the psychology route.” [12:14]

• Agent Smith:

  “It’s helped me focus—understanding what’s most important to you and what doesn’t matter.” [13:17]

• Cindy:

  “Even if I don’t have a perfect label for it yet… It’s just, you know, what is that thing?” [14:07]

• Ibrahim:

  “You get to see a lot of different people’s perspectives…that’s helped me a lot as well.” [14:12]

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5. Bright Lines—Hard and Fast Personal Rules

[14:22–19:49]

• Explanation: Bright lines are binary, non-negotiable rules that help individuals remain disciplined (e.g., dietary restrictions, strict habits).
• Ibrahim:

  “My morning ritual—doing something physical, something for my mind, having a list of my goals written down...” Also, filtering out toxic people: “You become like the five people you surround yourself with.” [15:17]

• Cindy: Not strict on ‘bright lines,’ but does not drink milk—prefers alternatives like almond or coconut milk. [16:34]
• Agent Smith:

  “We spend money on health. Health is the most important thing…now, anything that comes up, big or small, we don’t hesitate.” [18:01]

• Amanda:

  “Every day I wake up, I feel like I have to be productive today and have a purpose…something for my mind, something for fitness.” [19:12]

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6. Favorite Books & Their Impact

[21:23–28:38]

• Agent Smith:

  “Mrs. Dalloway by Virginia Woolf…changed everything because she was so experimental…” [22:01]

• Cindy:

  “Harry Potter series…captures reading as a child”; “The God of Small Things…lingered with me since 11th grade.” [23:23]

• Ibrahim:

  “Way of the Superior Man…How to Be a 3% Man…goes into the mission, the hero’s journey for a man.” [24:11]

• Amanda:

  “Mindset (by Carol Dweck)…the whole fixed to growth mindset really made an impact…Peter Pan…something about Fantasyland and being able to do anything you want.” [25:07]

• Michelle: Also references a recent interest in nutrition books, and early attraction to murder mysteries. [58:32–59:55]
• Luisa (LC):

  “The Babysitter’s Club…gave me a taste of American culture for young women.” [60:28–61:45]

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7. Definition of Masculinity & Femininity

[35:01–42:45]

• Agent Smith:

  “I don’t really believe in gender norms…men are always associated with confidence and aggression, but it’s important for them to learn how to be vulnerable…for me, I don’t really believe in gender norms.” [35:02]

• Cindy:

  “I almost boil [people] down to their individuality…you can exist as the person you are with all the different sensitivities, vulnerabilities…without feeling like you’re losing something or weak.” [36:20]

• Michelle:

  “We just can’t put people in these buckets…Lewis Howes’ new book talks about the different masks of masculinity, and it’s just not who [men] are as people.” [37:58]

• Luisa (LC):

  “There are fundamental differences in the way that we’re wired, but what society decides to make more prominent is up to culture.” Cites "The Female Brain" and "The Male Brain." [38:49–41:38]

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8. Favorite Movies

[43:02–46:18]

• Agent Smith:

  “The Shining…If you strip away the horror…as a film, it is incredible.” [43:19]

• Cindy: No single favorite; mentions “Love & Basketball” and “Big Fish.” [44:14]
• Michelle:

  “Little Miss Sunshine…consistently in my top five.” [44:38]

• Luisa (LC):

  “Sing…the story is so enthusiastic and resilient…really helped transform my mindset.” [45:10]

• Cindy: Also recommends “Moana.” [46:10]

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9. Entrepreneur, Linchpin, or Continuity Player?

[47:33–55:30]

• Agent Smith:

  “It evolves…Started as a continuity player, shifted to linchpin, now moving into entrepreneur…” [48:43]

• Michelle:

  “Went into Quest…posting videos…transformed into creating content that I was passionate about.” [51:38]

• Luisa (LC):

  “Never interested in being a continuity player…always sought challenges…believe in mastery of one thing, but also have entrepreneurial tendencies.” [52:49]

• Cindy:

  “Probably more on the entrepreneurial side…like coordinating and dabbling in a lot of different things.” [53:51]

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10. How the Team Approaches Reading

[56:21–63:34]

• Cindy: Learned to read early out of independence, loved Book Fairs and Babysitter’s Club.
• Michelle: A late bloomer into reading, now passionate about nonfiction, especially nutrition and true crime.
• Luisa (LC): Learned English via books and TV; now prefers audiobooks.

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Notable Quotes & Memorable Moments

• Ibrahim on problem-solving:

  “It’s better to be first than to be right.” [06:23]

• Cindy on people as her subject:

  “I think that’s like my biggest subject that’s kind of had the most longevity…they all have to do with people and storytelling.” [03:54]

• Amanda on productivity:

  “Every day I wake up, I feel like I have to be productive today and have a purpose.” [19:12]

• Agent Smith on focus:

  “It’s about…understanding what matters to me, what I do need to care about and what I don’t need to care about.” [13:17]

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Timestamps for Key Segments

• Team Introductions: [01:00–02:51]
• Subjects That Make You Feel Alive: [03:07–04:54]
• Skills Gained at Impact Theory: [05:51–08:52]
• Shifting Personal Goals: [09:52–14:22]
• Bright Lines Philosophy: [14:22–19:49]
• Favorite Books: [21:23–28:38]
• Masculinity & Femininity Discussion: [35:01–42:45]
• Favorite Movies: [43:02–46:18]
• Entrepreneur, Linchpin, Continuity Player: [47:33–55:30]
• Discussion on Reading as Kids: [56:21–63:34]

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Closing Thoughts

This special episode offers a rare look inside the Impact Theory team’s personal philosophies, reflections on growth, and the powerful influence of the company's mission. Listeners are treated to a vulnerable, practical, and optimistic exchange about how surrounding oneself with a driven, growth-oriented environment can shape not just careers, but the very trajectory of one’s life.

Memorable Takeaway:
“Being here…is kind of making me realize…this is like my passion—more of the psychology route.”—Amanda [12:14]

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For more, check out the Impact Theory podcast or visit Impact Theory’s store for exclusive merchandise and signed goodies!

Transcript

[Luisa (LC)]

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[Cindy]

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[Ibrahim El Galad]

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[Cindy]

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[Agent Smith]

You're listening to the Impact Theory podcast, your source of empowering ideas and actionable techniques from the world's highest achievers. Join host Tom Bilyeu, serial entrepreneur and co founder of the billion dollar brand Quest Nutrition, on a journey to unlock your potential and realize your vision of success. Welcome to Impact Theory. Welcome, everyone, to the second edition of the Impact Theory team Live Q and A. We're taking over the airwaves, we're taking over Tom's channel because he's down at Comic Con. And we are here for you to answer your questions about Impact Theory. Get a behind the scenes look. So thank you for joining us. And also, we have a very exciting thing today. We're giving away a lot of prizes. We have shirts, we have posters, we have Audible subscriptions, we have a signed book by a very special guest on Impact Theory. So stick around, don't go away. And let's settle in and get into this. So first off, we're going to go around and just quickly introduce ourselves. We'll start with Cindy.

[Cindy]

All right. Hi, everyone. I'm Cindy. I'm the Impact Theory marketing Associate Community Manager, events coordinator. A whole bunch of different things. It's a lot of fun. And yeah, that's. That's me.

[Agent Smith]

You probably already know Cindy, I'm assuming, but you may not know this next gentleman right here.

[Ibrahim El Galad]

Yeah, so I'm normally behind the scenes guys. My name is Ibrahim El Galad and I am the production intern. So everything that has to do with the cameras, the audio, the editing and uploading, I take care of.

[Agent Smith]

Nice.

[Amanda]

Hi, everyone, again from last week. I'm Amanda. I'm the assistant here at Impact Theory.

[Agent Smith]

All right. And I am your host, Agent Smith here, trying to hold it down while Tom and Lisa are away. Let's do this. Let's get into this and have some fun. We have some questions from Tom and Lisa too, left over. So let's dive into those.

[Luisa (LC)]

What guess that we've had on Impact Theory has meant the most to you and why?

[Agent Smith]

Hold up. I think we already did that question. We did that one. Let's go to the next one. What subject makes you feel the most alive? Okay. What subject makes you feel the most alive?

[Cindy]

To be elaborated on.

[Agent Smith]

I would love everyone to just whatever they define subject as. Yeah, okay. All right, I can go. I mean, it's got to be literature. I mean, I studied literature for a long time. I went to grad school. I almost became a professor in literature. It is the thing that makes me feel most alive. Reading books, learning about literature, culture, history, asking questions. That's it.

[Cindy]

Cool. Does people count as a subject?

[Agent Smith]

Sure.

[Cindy]

Because I think that's like my biggest subject that's kind of had the most longevity. And if I think about all the other subjects that I really, really love, they all have to really like. They really do have to do with people and storytelling. So I think it would be people.

[Agent Smith]

Nice.

[Cindy]

Yeah.

[Ibrahim El Galad]

Well, similar to Cindy's, my subject is psychology. I always love figuring out what makes people tick. And so honestly, I just love anything that's around people and figuring out what I can do to benefit and improve and grow as an individual and also helping other people do the same.

[Michelle]

Nice.

[Amanda]

Mine's like a combination of all yours science. I think science makes me feel most alive. Can read the literature of science or study the people or psychology. I just think like the human body is amazing and just every day learning more and more just about the human body system and our living organism is amazing.

[Agent Smith]

That's awesome. That's great. Let's jump in and give away a prize already. Why don't we keep this going? So here's our Impact Theory shirt. I'm wearing it too. But we have a ton of shirts at our store. That'[e-mail] we have the TTFUBC shirt and tank for the ladies. We have the DO shirt amongst others. You can go get one of these, one of your choosing if you can answer the following question. Right. All right, so we're going to ask the question and we're going to pick one winner from whoever gets the correct response. So the question is to date how many episodes of Impact Theory, our main show, have we released? How many episodes?

[Cindy]

Drop it into the comments.

[Agent Smith]

Drop it into the comments. And we will come back around and choose a winner. Good luck.

[Ibrahim El Galad]

Good luck.

[Cindy]

All right.

[Agent Smith]

All right, let's go to another question from Tom and Lisa.

[Michelle]

What's the one skill set you've developed since being here, Impact Theory that you've put to use?

[Agent Smith]

Skill set. Anyone want to take this one?

[Ibrahim El Galad]

I'll start off.

[Agent Smith]

All right.

[Ibrahim El Galad]

I'd say one skill set I've learned since working here in production is always thinking outside the box when problems show up, because sometimes you may have things come up, whether it's something's not recording right, or camera's out of focus or just getting things out on time. And so I'm always looking at better ways to facilitate that. But ultimately, there's one thing that Tom said a while back where he talks about it's better to be first than to be right. And that was something I took away and I use in my own role where I'm not focused on always just making sure everything is perfect, but just getting it to the point where we're just doing it and getting it out there and learning as you go, pivoting and improving as you go.

[Agent Smith]

Nice. That's good. I like that. Other ones.

[Amanda]

Yeah. Amanda, do only what's. Do only what moves you towards your goals. I think that's a big one that I've learned in thinking about anything like, is this going to take me to my goal or away from my goal? If it's going to take me away, then don't do it or. Yeah, that's something I. I live by now.

[Michelle]

Strongly.

[Agent Smith]

Nice.

[Cindy]

Yeah. Skill sets would be pretty much all of the marketing we do from the beginning of everything. Just because I. When I started over at Quest, I was like, it was like early days of marketing for me, so. So kind of building all the different tools, language, the skills around it, you know, marketing a podcast, that was something that I had never done, thought about. I had never even listened to a podcast before starting. So kind of diving into that world and figuring out, like, what the differences in the audiences are for YouTube versus podcast versus Facebook versus Instagram versus Twitter versus, like, Snapchat, Tumblr, all of it. So I think those have been some of the most valuable skill sets that I've kind of acquired and then all the kind of entrepreneurial things along the way with launching and starting a company and all the little details that go into that.

[Agent Smith]

Nice. I'm going to have to say on the more concrete side, influencer marketing. So I came from before going to Quest and impact theory, the B2B side of marketing. And although influencer marketing was important, there were thought leaders in our space. It's. It's not at all at the level that it is on the consumer side.

[Cindy]

Right.

[Agent Smith]

And so I had no background in that, but I was able to learn based on watching people at Quest and with all of Tom's knowledge and experience, and then just kind of set out on my own and research and try things out and really have learned a lot about that and been able to apply it. So that's been super interesting for me.

[Cindy]

Yeah. Fun people.

[Agent Smith]

All right, we don't have any questions from the audience yet. Do we have a winner for our shirt? I'm looking at L.C. what's her name? Terrica Wright. She got a mug the other night at Impact Hour in Culver City.

[Ibrahim El Galad]

There we go. Congrats.

[Agent Smith]

You get a shirt. It doesn't have to be this one. It could be one of your choosing from the store. We'll sync up with you, we'll figure out your size and your address, and we'll get it over to you. Could be the tank. Could be anything. But go check out the store. Shop.impact theory.com. got a lot of new designs up there and more to come very soon.

[Cindy]

And you might recognize some of the models you might recognize.

[Agent Smith]

That was cool. Yeah.

[Cindy]

I can't wait to do the men's shoot.

[Agent Smith]

Yeah, we got to get the guys up there, but all the ladies from the team have been modeling the shirts. So go check out the team members up on our store.

[Cindy]

Yeah, yeah.

[Agent Smith]

All right. I'm going to go over to a question that we had left over from last time we did this because we had a lot of people asking questions. So give me one second here. Here's an interesting one. Curious how working with Impact Theory has affected your individual goals. Did you always know what you were trying to do with your life, or do you know now? Ooh, getting.

[Ibrahim El Galad]

That's a good one.

[Agent Smith]

That's a good one. Right?

[Amanda]

Uh,

[Cindy]

so I would say that working with Impact Theory has definitely, like, fleshed out certain things for me. So before coming, I kind of had, like, this vague sense of what I wanted to do, and things start to get more concrete as you are in action, doing things that excite you. Um, and then finding something that kind of intersected a lot of my passions, so. Passions for creating passion, mixed media. The ability to just be creative and innovative and, like, scrappy. Working with People getting to know people, interviewing them, finding out everything there is to know about them, and then learning and reading and all those things has been really great for me in figuring out kind of more concrete ways to kind of execute on that. So, um. Yeah.

[Agent Smith]

Nice.

[Ibrahim El Galad]

All right.

[Agent Smith]

That's great.

[Ibrahim El Galad]

I'll say, agreeing with Cindy, a lot of the things that you come in or I came in here with, I always knew that I wanted to improve my own life, grow as an individual. And ultimately my. My main mission is to end poverty worldwide. And so it aligned with what Tom was doing with this company and focusing on the mindset, how I love psychology. So it kind of allowed me to go more in depth on how to execute on different IDE ideas, seeing the actual. The ways to go about, thinking about it and seeing other people also on the show and how they thought about coming up with solutions to different problems. So definitely I've grown in that aspect. But my main mission is still to ultimately, because I grew up in poverty and seen its effects, to end poverty worldwide and through narrative as well as mindset. Overall,

[Amanda]

nice for me. So I've always had a passion and dream to be a nurse. I'm actually almost 3/4 of a way done with the nursing program, but on hold right now. And so being here now at Impact Theory has kind of made me think deeply, like, to try to tap into, like, what is it about nursing that I've loved and is it something I really want to do? And what I'm learning here more and more is I love the aspect of people and caring for people, but really being there, like the psych psychology wise and. And emotionally and mentally. And so now it's kind of making me realize, like, here being here. I love what we're doing, and I love this aspect. I mean, I love the physical care of people, but being able to help people emotionally and mentally and everything we're doing here with mindset, I'm realizing that this is like my passion, more of the psychology route. So that's what I'm learning while being here.

[Agent Smith]

Nice. I'd say for me, I don't think it's changed my goals, but I think it's helped me focus more because I think being in this environment and dealing with the ideas that we talk about each day, it's really about understanding what's most important to you and what doesn't matter, and so kind of like filtering out the things in your life that aren't meaningful. So I think it's helped me focus. I think it's helped Me understand what matters to me, what's important to me, what I do need to care about and what I don't need to care about. So that's just kind of, I think, moved me down my path toward my goals.

[Cindy]

Yeah. And definitely agree with that. It's. It's definitely caused me to focus a lot more or just figure out more clearly what it is that I want to do in the grand scheme, even if I don't have a perfect label for it yet.

[Agent Smith]

Yeah.

[Cindy]

It's just, you know, what is that thing? Nice.

[Agent Smith]

Nice.

[Ibrahim El Galad]

And you get to see a lot of different people's perspectives on it with the guests, and I think that's helped me a lot as well, just seeing how other people attack a certain problem.

[Agent Smith]

Nice. All right, here's a question from Madeline Milagros. She says, do you have any, you know, Madeline?

[Cindy]

Yeah, she's in the impact theory.

[Agent Smith]

Oh, what's up, Madeline? Hey, girl. Do you have any bright lines like Tom?

[Cindy]

Bright lines?

[Agent Smith]

Yeah. So maybe we should try to explain the concept of bright lines first. For people who don't know, Bright lines are just really my understanding. Hard and fast rules of things you do and do not do.

[Cindy]

Yeah.

[Agent Smith]

Like your worldview, where you draw a line. Like, this is just something I don't do. This is something I do do. Bright lines. And one of, like, one of them is nutrition for Tom in terms of what he eats and when. It's just. It's very, very rigid. A very binary vision of that particular thing, and that's what helps him kind of stay focused and stay disciplined. Bright lines.

[Ibrahim El Galad]

I guess I can start with that one.

[Agent Smith]

Yeah. What do you think, Ibrahim?

[Ibrahim El Galad]

All right. Well, if it's considered a bright line, my morning ritual, where I actually got a lot of it from Tom and Tony Robbins, but just making sure that every morning I'm doing something that's physical, whether it's working out or exercising. Doing something for my mind, mostly meditating. I'll just go out in nature or being out here in la. There's so much you can really just see and the beauty of it. So that. And then also just honestly making sure that I have a list of my goals written down somewhere or priorities that I need to tackle. So I'm not just working hard, but I'm actually being productive and going in the direction of my. My goals. But outside of that, I also say getting toxic people out of my life because I feel like. And maybe it's a hard subject. Talk about, but I feel like in the past, you become very similar to people you surround yourself with or you heard the saying, you become like the five people you surround yourself with. And sometimes people were not on the same path as me. Not that they weren't on a path of their own, but I just had to go my own way.

[Agent Smith]

It's bright lines.

[Cindy]

Oh, bright lines.

[Agent Smith]

Do you have one?

[Cindy]

So I'm trying to, like, rack my brain to figure out what my bright lines are, and I don't know if I have bright lines. That's fair. Maybe yet. Could be. I don't know.

[Agent Smith]

Or maybe you don't.

[Cindy]

Ice cream. That could be a bright line. I just don't eat ice cream. It makes me ill, so I don't eat it. But I don't consider it a bright line. It's just like a personal choice that you know. Oh, and I don't drink milk. That's a bright line for me.

[Agent Smith]

Yeah. Dairy.

[Cindy]

Yeah. But like, I. I'll like, do like yogurts and stuff and like, I figured out. But I don't drink milk, period.

[Agent Smith]

That's great. I'm like, it's a good start. It's a good start. Maybe you don't need a bunch of bright limes. I don't know. It may not work for you.

[Cindy]

No. I don't know if it does.

[Ibrahim El Galad]

You have an alternative to milk?

[Cindy]

Oh, I like, drink like coconut milk, almond milk, like rice milk and all the other milks.

[Agent Smith]

Yeah.

[Cindy]

I also don't.

[Agent Smith]

What other milks are out there? What kind of milks do we not know about? We should know about. Oh, oh, cashew milk.

[Cindy]

Yeah. There are so many different kinds of milk that aren't milk.

[Agent Smith]

But how do you milk a cashew?

[Cindy]

I don't know how they make most of this stuff. Like, I just want the calcium.

[Agent Smith]

Yeah.

[Cindy]

But.

[Ibrahim El Galad]

Yeah.

[Cindy]

And I don't drink lactate milk because I actually don't like the taste of milk, so.

[Agent Smith]

Nice. I. I do have one bright line within my wife and I do, and that is we spend money on health. Health and self care. So I think when you're a good one. Yeah. When you're in your early 20s and stuff, and you're relatively healthy and you probably aren't making a lot of money and you don't want to spend money on things that are. Yeah, exactly. It's easy to kind of slide into that, like, oh, I don't need to go to the doctor. Oh, this will just pass. Or I'll figure it out or I'll take care of it later. But a few years ago, we just decided that Health is the most important thing because if you don't have health, you can't really enjoy life or experience anything. And so now, anything that comes up, big or small, we don't hesitate, whatever the cost. Spend money on health, spread.

[Cindy]

That's a really good bright line. Maybe I should adopt that bright line soon.

[Amanda]

Yeah.

[Ibrahim El Galad]

I think a lot of guys don't do that. When you look at your health and you're like, well, I don't need to go to the hospital.

[Agent Smith]

I'll be fine.

[Ibrahim El Galad]

But I agree with you over the

[Agent Smith]

long term, I think it's important to start taking care of yourself in that way. Absolutely. Amanda, any bright lines for you?

[Amanda]

I'm trying to think, like, I don't know if I actually have, like, strict bright lines either, but I kind of. I think. I don't know if this is considered a bright line, but, like, every day I wake up, I feel like I have to be productive today and have a purpose. Like, so I'm on a mission to, like, tackle everything. Like, something, you know, for my mind, something for fitness, something for towards a goal. Like, I just. I have to. That's just kind of like, I guess, everyday life, like, pushing forward every day. But it's like, when I wake up, it's like, you know, even if you're tired and you just kind of want to be lazy, even if it's the weekend, I'm like, nope, I got to get up and, like, tackle these things, and then I can go to bed, you know, peacefully.

[Agent Smith]

I'm so not surprised by that because can we just agree that Amanda tackles everything, like, full on every day, just gets after it, just doing all kinds of stuff. Your list must just be so long to do lists, right?

[Ibrahim El Galad]

We just had, like, a Impact party, and she planned a whole thing by herself.

[Cindy]

Just thinking about it, write that down. And then halfway through, I'd be like, I can't. That's too much. Yeah. Yeah, that's cool.

[Agent Smith]

All right, let's give something away.

[Michelle]

Yeah.

[Agent Smith]

Thank you for joining us on Facebook Live. I want to make sure that we get through all of our prizes. We have a lot of em today. Thanks for joining us on Facebook Live. Just as a reminder, Tom and Lisa are away, and so we are taking over the page. That's right. We're doing a little Facebook Live takeover. Ask your questions for the Impact Theory team. You might know this gentleman right here on this book, Gary Vaynerchuk. He was a guest on Impact Theory not too long ago. Great episode. If you haven't seen it, we have his book, AskGaryVee, the latest. And let me just say it is signed by Gary himself.

[Cindy]

Gary Vayner NER chat.

[Agent Smith]

And you can win it if you know the answer to this question. According to the episode, what is Gary's superpower? According to the Impact Theory episode, what is Gary's superpower? Drop it in the comments and you have a chance to win. Signed Ask garyvee book.

[Ibrahim El Galad]

Nice.

[Agent Smith]

Okay, we'll give you time and we will go to another question from Tom and Lisa. What is your favorite book? I feel like this question was designed for me.

[Cindy]

Designed for you. So you kick it off.

[Agent Smith]

I'll kick it on. All right. Favorite. I'm not a kind of person who has favorite books. Have a lot of books that I think are really meaningful to me, but I think a book that sort of changed my life in the sense of how I thought about literature and why I became passionate about it was Mrs. Dalloway by Virginia Woolf.

[Cindy]

I read that.

[Agent Smith]

Yeah. So I read it in high school. I've read it several times throughout my life. First time I read it was in high school. And it just changed everything because she was so experimental in that book with how she was writing a novel and the theme she was talking about. It was just, it's a very deeply layered book and you can read it in many different ways. And I just got really into it. And since then it was that book and then a couple of other things that I read in high school that really started my path down being passionate about literature and studying it in college and then going on to study it in grad school. So. Mrs. Dalloway.

[Cindy]

Nice. He has a nice succinct answer. I do not. Because I feel like it's hard for me to pick a favorite book because I. Some of them have different significances and meanings for me. So, like, I would say, like, the Harry Potter series is one of my favorites just because I can't pick one. It just like, captures reading as a child and like the voracious reader that I was and everything about that energy. And it's great and I love it. But then I have the God of Small Things, which is a book that even right now, it's really hard for me to explain the plot to people. But the feeling has, like, lingered with me. And I read that probably in 11th grade.

[Agent Smith]

Who wrote that again?

[Cindy]

Arundhati.

[Agent Smith]

Arundhati Roy. Yeah.

[Cindy]

Yeah. And she just came out with another book after like a 20 year hiatus, which I purchased in hardcover. It's on my shelf now, waiting to be read.

[Agent Smith]

Nice.

[Cindy]

So it's just. It just left this, like, really deep and lasting feeling for me. But I couldn't tell you what that book was about fully. Like, I can't explain the full plot. I just love the way it was written, the themes, everything, the characters. Great Expectations is another one of my favorite. Yeah. So I just. I can't pick. And so I. I haven't helped you

[Agent Smith]

guys at all, so that was good. Give us a little glimpse into the mind of Cindy Ibrahim. All right.

[Ibrahim El Galad]

I have to say, I'm like, Cindy. It's hard to choose a favorite, but I would say one book that has had the most impact or influence on my life starting out very young was the Way of the Superior man by David Data and also how to be a 3% man by Corey Wayne. Both of those books I think every man should read, and also women just to understand men. But it goes into detail, how to be on your mission. Almost the same sense of the hero's journey for a man. And also talks about women and dealing with relationships, dating, and ultimately answered a lot of problems that I was and challenges I would say I was facing when I was younger. And even to this day, I always go back to it and use it as a fundamentals book just to make sure that I'm grounded and centered and staying on my path and my mission.

[Agent Smith]

Nice. Amanda.

[Amanda]

I don't know that I have a favorite or significant book either. I will say I never was really a big reader growing up. I mean, other than, like, school and stuff like that, but never really into reading. And probably when I started at Quest is when, like, Tom talked about mindset and read that. And so after that, over this last, like, five or six years, I've. I've read more, but I'm, like, on a mission to become a reader.

[Cindy]

Nice.

[Amanda]

But, you know, mindset. I know that's, like, Tom's favorite book, but I will say that that, like, made an impact, not only because it, you know, just actually really reading, like, a book from beginning to end, but, like, the whole fix to growth mindset really, like, made an impact with me and where I was at in my life and then on more of a funner side from being a kid. Peter Pan has always been, like, my favorite, like, book and story. And it's kind of a special thing between me and my brother. And so it's like our little inside, like, story. And so I actually keep the Peter Pan book, which that he gave as, like, a gift from. At his wedding, like, to me, like, a really nice copy, like, next to my bed. And it's just something. I even have, like, the little shoe from Tinkerbell that just whenever I think about life and stuff, like, I go back to Peter Pan. I don't know. Just something about Fantasyland and just being able to, like. Yeah. Do anything you want to do and just, like, live, you know? I don't know. I was like a little kid again, but, like, yeah, a big kid.

[Michelle]

I don't know.

[Cindy]

That's how I felt all of D23, to be honest.

[Agent Smith]

Tell us about D23.

[Cindy]

So D23 was the. Is the Disney Expo. It's like a Disney fan club expo. And, you know, they do it every other year since, like, 2009, I think. And it literally is a whole bunch of adults. And there are some kids there who come with their parents, reliving and capturing the magic of childhood, like, all weekend. And, like, you get to see some previews for things that are coming out. Like, you know, they tell you kind of what's coming out in the next couple of years. And the different animations, live action, all of that. But then they also have things that just, like, reek of nostalgia. And it's amazing, and you don't realize how powerful it is. Like, I was on the verge of tears so many times. Like, so many times. And I was like, what is happening to me? Because, like, I went into it just, like, you know, just kind of aloof about it. My sister planned it. It was one of the few times that my sister took initiative to, like, fully plan something. And it was like, her full responsibility and, like, how we get there, hotel, like, all. Everything. She planned it. And I was really proud of her. It was awesome. And so I was just like, I have no idea what I'm going into. Like, I haven't looked at anything. I don't know what panels are happening. And so I just, like, went on this journey with her. And it was so moving for just the both of us because some of the songs and things that they were talking about or singing, like, I remember we used to sing them together. And then I used to have this, like, Pocahontas, like, piano book.

[Luisa (LC)]

We didn't have a piano.

[Cindy]

I didn't know how to play piano, but it had all the lyrics to the song. And when I got a clarinet, I tried to play play the song, but obviously they're in different keys and, like, their pianos are different. Yeah, I was like. I learned that real quick and. But it was just. It was really cool. It was. Yeah. And so I feel like that's feeling with, like, going back to Peter Pan. That's how I feel about, like, going back to a lot of Disney movies.

[Agent Smith]

Nice. Yeah, Love it. All right, I want to see if we have a winner. Scott Seals, you just won signed copy of AskGaryVee. Congratulations. We will get your address and send this out to you. Thanks for participating and for joining us on Facebook live. Guys, we have other prizes to give away, so don't go away. We have an Audible subscription.

[Amanda]

Yes.

[Agent Smith]

And a signed poster of your choosing. This is an example of one of our posters from shop.impacttheory.com but we're going to have Tom sign one and we'll send it out to you. So don't go away. All right, here's a question from Matt Wireman. He asks favorite comic, and that is comic book, not stand up comic. I'll kick this one off because it's easy for me. I don't have one because I don't read comics. So. Yeah, I'm into the X Men. When I was a kid, I was into the X Men. My brother was kind of into comics and I kind of like, look over his shoulder while he was reading them, but I never got into it. So.

[Cindy]

Yeah, yeah, I have a very similar answer, except for instead of your brother reading comments, my brother read a lot of manga and I just never got into it. I don't know, but I love, like, the universe of, like, superheroes and like, all those kind of stories and movies and films and all that. I just never really read comic books, definitely.

[Ibrahim El Galad]

Well, for me, I would say I didn't have a favorite one, but my mom had a whole box full of comics. I actually don't know where she got it from or if she liked comments personally, but I would go through it and like Cindy said, I. I love superhero comics and anything about space, like space and science fiction, that was all me. I wouldn't say that anything kind of made me gravitate towards it, but I just honestly. And back then, I was just looking at the pictures, to be honest with you. I was like, oh, look at this. Like, not really reading the words.

[Agent Smith]

Beautiful, Amanda.

[Amanda]

Thank you, guys. I don't really. I didn't really read much comics that I can.

[Agent Smith]

You had the whole panel?

[Cindy]

I do have one, but I read it for class, like, freshman year of college, and it was called Mouse. Oh, yeah, that graphic novel. I was like, yeah, I like this. Very good do. And I ended up reading the second one after the class was over too.

[Agent Smith]

So Nice.

[Amanda]

I'll say. Like, I can remember having an older brother and, like, like, looking at him while he reads them or, like. But I. I can remember, too, like, being young and actually looking at comics. Maybe I was more looking at the picture or if I was reading. But I can remember, like, loving, like, you know, the imagination of, like, you're reading it, maybe, like, go there. But, you know, how is he really expressing it and, like, looking at the picture. Dr. And like, I think that's, yeah, really cool about comics, but I can't, like, pick one or remember, really.

[Cindy]

Yeah. I also used to read comic strips out of the newspaper.

[Ibrahim El Galad]

Yes, I did do that.

[Agent Smith]

Calvin and Hobbs.

[Cindy]

I did, like, the Peanuts, too. And, like, what else? The one with the lady, like, her name was Patty, I think. Kathy. Kathy. Anybody? Anyone? Anyone else? Like, I just. I remember because at the time, I lived in Minnesota, so it was like, we would get the Star Tribune, and then I would pull out the comic section and just read those. So it's like, those aren't comic books, but I did read comics.

[Agent Smith]

I don't know, actually.

[Ibrahim El Galad]

I would. I would wait until, like, the gas station was getting ready to throw out their com. Their Sunday newspaper, just to get the Sunday newspaper so I can look at the comics.

[Agent Smith]

So if that counts.

[Cindy]

That's smart.

[Amanda]

Smart. Yeah.

[Cindy]

Maybe my parents buy it. It's like, why do we get this paper? Because, like, my. I don't remember my parents ever reading it. So I would take the comic section. I think my mom would take, like, the circulars and the coupons and stuff. And then we would just have this giant newspaper just sitting. We use it for crafts. It used to be very crafty. Make pop.

[Amanda]

And bird cages.

[Cindy]

Bird cages.

[Amanda]

Line the bottom of a bird.

[Cindy]

Yeah.

[Agent Smith]

Yeah. Nice. All right, I think we're about at our halfway mark, so I would like to thank Ibrahim and Amanda for joining us today and invite our next guest. Oh, you're welcome.

[Ibrahim El Galad]

That was a pleasure, guys.

[Cindy]

All right,

[Agent Smith]

let's have our next panelist come up.

[Cindy]

Next panelist, come on down.

[Agent Smith]

And please bear with us, Facebook Live audience, as we make this transition. Thanks again for joining us. Hello, hello, Hello. All right, please introduce yourselves to our Facebook Live audience.

[Michelle]

My name is Michelle. I am the newest member of the Impact theory team, and I'm here doing all things cheroic.

[Agent Smith]

And you have to tell our Facebook Live audience what Cherokee is in case they don't know.

[Michelle]

Okay.

[Agent Smith]

Tell them where to find it.

[Luisa (LC)]

Yeah, it's awesome.

[Cindy]

For sure.

[Michelle]

So if you're not familiar, head to be sure.com. you can check out everything that we're doing there. But we are a podcast hosted by Lisa Bilyeu, who I'm sure you all are familiar with, and Cassie Ho from Blogilates. So we're talking all things female empowerment, female issues. It's an awesome podcast, and it's not only for females. We've had some reviews from men that say the podcast has given them greater insight into how women think. So I recommend it for everyone.

[Agent Smith]

There we go. Nice.

[Luisa (LC)]

So my name is Luisa, but they call me LC because there's already another. And I'm the marketing intern, one of many. So, yeah, nice. Do I also say what I do or.

[Agent Smith]

Yeah, a little bit about yourself.

[Luisa (LC)]

A little bit about myself. So I moved to la, like, two months ago. I'm from New York, and.

[Agent Smith]

Yeah, all right. Yeah, nice and short. We have a question here that I think this is a great one to kick this new panel off with. And it's from Gabriel. And he asks, I would like to know about the girl's definition of masculinity and the boys definition of femininity.

[Cindy]

Oh, God.

[Agent Smith]

Wow. We're going deep. So by boys, you mean me? I'll take a stab at this and hopefully not put my foot in my mouth. Honestly, I don't really have a definition. I think that I don't really believe in gender norms. And Brene Brown talks about how men are always associated with confidence and aggression, but it's important for them to learn how to be vulnerable. And I think there's another aspect she talks about, but vulnerability is one that's important and the same thing. It's like, men or women are always associated with, like, vulnerability and being in touch and sensitive, but they don't get associated with confidence and with, you know, leadership or whatever. And that's just false. It's just patently false. And it's just. We just have to stop thinking that way. So for me, I don't really believe in gender norms like that.

[Cindy]

Yeah. So with that eloquent answer, because I really don't. I. I feel like I don't really have a good definition of masculinity because I think of everyone as people, and so I almost boil them down to their individuality.

[Agent Smith]

Yeah.

[Cindy]

So, like, you can exist as the person you are with all the different, like, sensitivities, vulnerability, complexities, all of that, and still be, like, whatever you choose to express yourself as. So, you know, I'm okay if you're a dude and you cry. And you should also be okay if I Might not cry, which is very. Yeah, that's false. Like, I'm gonna cry, but what you individually, like me individually, you might cry, but that doesn't mean that, you know, I'm not tough. That doesn't mean that I'm not confident. I'm not able to, you know, make tough decisions, just because I think about the way the ramifications of how that affects another person. And I might actually feel that myself just because I have a lot of empathy. And so I feel like that shouldn't be something that, I guess, like, confines, because I feel like for masculinity, there's such a narrow view of it societally that it makes it really difficult, like, in my experience, to, you know, have, like, whole men, if that makes sense. So I feel like that's why I've had, like, I don't. I choose not to have a definition of masculinity because I want to allow the other person or the other man to be able to express every piece of themselves without feeling like they're losing something or weak. Because weak tenantly is really bad.

[Agent Smith]

It's not okay.

[Cindy]

Yeah, it's not okay to be weak.

[Michelle]

I don't know that I have a whole lot more to add, because I totally agree that I think it's such an individualized thing that it. Like, we just can't put people in these buckets. But I recently had the chance to read Lewis Howe's new book. It's not out yet, but when it is and when he's on the Shirellic

[Cindy]

podcast,

[Michelle]

he talks about all of the different, you know, masks of masculinity. That's what the book is called. So it was very interesting. I think he broke it up into nine different masks. I won't give away too much in the book, but, you know, he talks about all of these things that men are expected to be in society. So men are expected to be athletic, they're expected to be tough. They're expected to be, um, the alpha male all the time, and it's just not who they are as people. You know, people are. Are different, and it's not fair for us as females and as other males to expect them to fit into all of these individual roles.

[Cindy]

So.

[Michelle]

And I think on the flip side, it's the same with women. Women are put into these different things. We're expected to be, I don't know, I guess probably just the opposite. Yeah, like, we're, you know, look good. Yeah. Like, bubbly, happy all the time, and.

[Cindy]

Yeah, smile.

[Michelle]

Yeah. And it's just not how it is.

[Luisa (LC)]

So my answer is a little different because I think there's two sides to that question. There's the cultural side and the more biological side. And the way I took the question, I think he meant it, I'm guessing in a more scientific way. So I read both the Female Brain recommended by Lisa Bilyeu, she's in the comments. And I also read the Male Brain and after having read those books I do understand that there are fundamental differences in the way that we're wired now what society decides to do with that which they choose to make more prominent in men and females. I think that I agree with, with both Michelle and Cindy on that point but I do think women are more geared for connection and I think it's one of the reasons why we strong such I guess strong friendships and in the way that we love and the way that nurture. I think that is something that is fundamentally true about the feminine energy. It's wanting everything to corroborate, it's wanting to build connection, it's asking others for advice and being a bit more considerate of everyone's feelings. Whereas male energy, I know men, they tend to like to master their environment and that's why you'll see like a 30 year old boy, he's like touching everything and just running around and being a little crazy. And so, so I think with that the male energy is like they get energy from having been aggressive which I think is different for women. I think when Tom talks about using the darkness, I think the weight. I think the reason that works for men is because aggression actually gives them energy and whereas women we tend to, I think that just makes us a little crazy so we choose not to deal with it. But I do think society has decided what traits that they want to make more prominent of a male figure and, and kind of giving us expectations of what we should expect but not necessarily based on actual scientific data.

[Agent Smith]

Yeah, nice. You've inspired me to read those books now.

[Luisa (LC)]

Yeah, it's phenomenal. It's like there's a study where they have a group of little young girls and a group of little boys and, and they put like a little toy and they say okay, don't touch this. To both groups. The little girls check back with their mothers for confirmation on what to do like 20 times the little boys, not a single time they just ran for it and it's because like they have, they have such a need to master the environment that you almost, you have to pull them and be a little bit more Rough with them because they don't understand nuances and emotions. At a younger. I didn't. Well, they tend to understand at a much older age than young girls. Whereas when you take, like, a little girl to a restaurant, the reason why she would behave better than the little boys, because she understands those cues already. Her brain has developed so quickly that she can pick up on the little nuances, whereas little boys, it's like, you know, they're just a little lower on the IQ level, slower to the young. So.

[Michelle]

Yeah, yeah, yeah.

[Agent Smith]

Let's. Let's go to a question from Tom and Lisa. Next one. What is your favorite movie again?

[Cindy]

It was like team Lunch.

[Agent Smith]

Cindy hates this question. She doesn't watch movies because I do.

[Cindy]

I watch movies. I watch movies. I watch plenty of movies. I just can't pick a favorite. And sometimes I don't remember them.

[Agent Smith]

Yeah, I can't pick a favorite either. But I will say one of the best movies that I've ever seen is the Shining. And everyone always is like, what? That's a horror movie. Yes, it's a horror movie. But if you strip away the horror and you just set that aside for a second as a film, it is incredible. Everything from top to bottom. The cinematography, the writing, the set, the soundtrack is absolutely perfect if you look at it from a film perspective. So watch the Shining again in a new. From a new angle, new perspective.

[Cindy]

Yeah, I don't. I really don't have an answer. I have such a hard time, and I feel like if I were to just pick a movie, it would all be a lie. Because, like, I don't know how to say something's my favorite. Like, I've seen Love and Basketball a lot. Does that count as his favorite movie?

[Agent Smith]

We'll put it in the category of favorites.

[Cindy]

Cindy's favorites. Big Fish I thought was life changing for me when I first saw it. It's a good movie, really great movie. But I'm like, is it my favorite? I've probably only seen it twice, and I probably couldn't tell you exactly what happened, so sorry.

[Agent Smith]

All right. Any others favorite movies over here?

[Michelle]

For me, it's so hard to pick a favorite. We were having this conversation last week. The one I don't know, I would say it's my favorite, but it's consistently in my top five. Top ten is Little Miss Sunshine.

[Luisa (LC)]

Yes, it's great. That movie.

[Michelle]

Yeah.

[Luisa (LC)]

I'll pull a Tom and not answer the question directly. One of my most like, inspirational movies that has, I guess I transform. Helped transform my mindset for Me, It's Singh, the most recent movie that I've watched.

[Agent Smith]

Yeah, tell me about that.

[Luisa (LC)]

An amazing impact on me. So at the time, Tom had released the Impact books video for Disney, and he was talking about the enthusiasm that you need as an entrepreneur to keep going fail after fail after fail. And that movie, even though it's animated and it's geared toward children, it's so true to that concept. I don't remember the name of the main character, but I think he's a koala. I think. And I swear, guys, this movie is phenomenal. And just the story in the movie. So he had this theater that he wanted to build, and he kept getting across all these obstacles to keep him from his dream, but he just kept going. And he was so enthusiastic with every single thing that he did that it was just like I cried. I cried watching that movie. It was phenomenal.

[Agent Smith]

Got to see that one. Yeah, sounds great.

[Cindy]

Also see Moana.

[Agent Smith]

That's like, Moana's good too.

[Cindy]

Moana is phenomenal. Wow. All right, nominal.

[Agent Smith]

Add them to the list. Somebody's trying to sing in the background. One Wookie monster.

[Cindy]

I want to give my opinion.

[Agent Smith]

Yeah, let's do another giveaway. So we have posters on the store. Shop.impacttheory.com this is one of them. They come in two different sizes, and we are going to get one. Have Tom sign it and send it to you. Lucky audience member. If you can answer the following question. Question is, who said this quote, the only thing that's constant in this ever changing world is who I am. It's from an Impact Theory episode. It's from one of our guests. I'll repeat it. The only thing that's constant in this ever changing world is who I am. Tell us who said that quote and we will. You can choose a poster. We'll have Tom sign it, and we'll ship it out to you. Put it in the comments. Now let's go to another question.

[Cindy]

Support is available 247 with Verbo Care.

[Luisa (LC)]

We're here day or night, ready whenever you need help.

[Cindy]

Because a great trip starts with the right support.

[Agent Smith]

Do you consider yourself an entrepreneur, a linchpin, or a continuity player? No. Right answer, and I'll define them. So an entrepreneur is somebody who really, at the end of the day, is trying to build their own thing. If they're being an intrapreneur, meaning they want to use entrepreneurial tendencies inside of a larger company, they're thinking outside the box, constantly pushing their skill set forward. They're looking at problems that we need to solve some business. And they're doing it totally irrespective of what their job description is. A linchpin is somebody who is absolutely best in class at their role. They understand the problems that their role is facing and how they can help the company. And they're going to hard, hard, hard to become the best in the world at that. And then a continuity player is somebody who more or less is. They're there, that rocks all. They show up every day, they're putting in the work, but promotion and advancement isn't their game. They want a stress free life. So which of the three?

[Luisa (LC)]

We get all the tough questions.

[Agent Smith]

This is a good one. I like this.

[Cindy]

Yeah, good one, Good question.

[Agent Smith]

I'll kick it off. Okay, so I'm going to say as I usually answer questions, not with simple answers. It evolves and it's evolved for me in my life and my career. I think when I started out in my early 20s, I wanted to be continuity player. My first couple of jobs, I just wanted to go in, do my work, get off work, get a paycheck and focus on the things outside of my work that were important to me. Art or, you know, social activities or family or friends or whatever it was. And that was what I was prioritizing in my life. Around my mid to late 20s, I started to become a linchpin or wanted to be a linchpin. And I think that was because things were changing in my life. My priorities changed, I got married, you know, and so it was all about like, how can I go into this company and just be the absolute best in this role on my team? How can I just go in and dominate? And that's what I did. And I think now I'm at a place where I would say I'm kind of shifting from linchpin more into entrepreneur is how I'm seeing myself. The reason I even came over to Impact Theory was because it was an opportunity to be part of a founding team that's going to actually shape the business going forward and not just be kind of executing on the vision that's set forth, but actually helping to shape it. And that's what I'm trying to do here. So, yeah, it's evolved. Cool.

[Cindy]

I don't want to go in it.

[Michelle]

Okay, Michelle. Okay. Yeah. So I think kind of similar to you, Jared. I definitely in the past didn't have any sort of entrepreneurial mindset. I was just kind of working to work and wanted to have fun. But more recently in my role at Quest, I took on more of an entrepreneurial mindset. I mean, I went into Quest and I don't even remember what my initial job description was. Yeah, I was like a girl. I mean, I was essentially just posting the videos, like doing the annotations, doing like the back end of YouTube. And that was pretty much all I was doing at that time. And then, you know, I transformed that role into what I wanted it to be, which was producing content that's always been a passion for of mine. And I definitely took the opportunity at Quest to really build that and do what I wanted to do. So yeah, I had the opportunity to produce some really awesome content. Like produced a show called Transformation, if

[Agent Smith]

you've seen it, which was awesome.

[Michelle]

Yeah, it was great. And then even just did we produce like a Facebook live show, like just taking the opportunity that wasn't necessarily given to me and just kind of creating the opportunity.

[Cindy]

Yeah.

[Amanda]

Myself.

[Luisa (LC)]

That's awesome.

[Cindy]

Yeah, yeah.

[Luisa (LC)]

For me, I never really wanted to be a. I don't think I've ever been or interested in being a continuity player. I watched a video that actually said stress isn't bad for you. It's only when you believe that stress is bad for you that is bad for you. And yeah, and I never really wanted a stress free life or anything like that. I've always sought challenges in my life and so for me, I'm always at my best when I feel challenged. When I don't, it's. It frustrates me a lot. So for me. So I would say I do have entrepreneurial tendencies in that I, I don't necessarily stick to a specific role, but I do believe in the art of mastery and that's focusing on one thing that you want to do and practicing that over and over again so you can build like little nuances that you probably couldn't even explain to anyone else because it's become such a part of your identity. And for me, what I'm trying to do that with, what I'm trying to do here with that is social media. And so I told myself if I can. So now, oh, by the way, guys, I'm the one who tweets you back on Twitter and won't hit you up on Instagram. Hi.

[Agent Smith]

On the Impact Theory Twitter handle, just to clarify,

[Luisa (LC)]

Impact Theory. And so now that I handle all those channels, it's like, okay, how can I, what can I do with this? What can I learn? How can I improve? What can I test? How do I test my intuition? Which I think is one of the reasons why I came Here I have really strong intuitions about things, but I needed a place to. A mirror to hold back and say, okay, this is where it needs to improve. This is where this needs to get better. Essentially, I do believe in focusing on one thing and getting really, really good at that. But I do also have entrepreneurial tendencies, so maybe a little bit of both.

[Agent Smith]

Yeah, yeah. It could be hybrid. It's cool.

[Luisa (LC)]

Yeah, hybrid.

[Cindy]

I would also probably think of myself more hybrid, probably more so on the entrepreneurial side, because I just. I really do like going after challenges and solving them and figuring them out. And I like the ability to kind of dabble in a lot of different things. At the same time, I feel like I've always been from a kid, like a jack of all trade. And that's why, like, ironically, Elsie was telling me that I would be really great on Jeopardy. And it's because I just know random

[Luisa (LC)]

stuff about, like, Jeopardy. I said, any show. She's amazing.

[Cindy]

No, but, like, just because it's. It's fun facts and just other random tidbits of information that just, like, stick in my brain and I just remember them or. And I end up using them later or pulling them out just randomly. So I feel like, you know, one of the things I want to do is get better at focusing my attention, which I feel like impact theory helps me do. And especially you help me kind of like, focus on the. The one task, because I love to do all the things. Yeah, all the things. Dabble into all the little things and, like, do them all. And then I just feel like I. Then you end up needing someone behind you to, like, fix it all. So. Trying to get better at that. So I definitely feel like I'd consider myself more entrepreneurial too, because I would be like a slightly bossy older sister. Like, I like to coordinate, and if you were to think about it, they were my first executive team. Nice. And so, yeah, that's kind of how I feel about that.

[Agent Smith]

Nice. All right, great answers, everyone. We have a winner for the poster. It is Gabriel Delliberali. Hope I said that right. Congratulations, Gabriel. You won a poster. We will sync up with you and figure out which poster you want. We'll get Tom to sign it and we'll ship it out to you. Thanks for joining us today. We're running out of time, but we still have one more giveaway. So let's just do it right now. This is the big one. It's a three month Audible subscription. Yeah, three month Audible subscription. And the question is this. What book got Tom Reading. When he was younger, there was one book in particular that kicked off his interest in reading. What was it? Drop it in the comments now, and we will come back to you and choose a winner and the author. You have to have the book and the author for this one.

[Cindy]

Should we also. I'll answer that question. I feel like that's interesting. Or maybe not.

[Agent Smith]

We can answer. Yeah, in a few minutes. Let's give people a chance to put it in the comments.

[Michelle]

Are you saying for our.

[Luisa (LC)]

For ourselves.

[Agent Smith]

Okay. Okay. For ours. Well, I already sort of answered it for me back with the favorite book question. Yeah.

[Cindy]

Okay.

[Agent Smith]

I mean, yeah, I read Goosebumps and stuff. I've always been interested. I've always been interested in reading.

[Cindy]

Yeah.

[Agent Smith]

So I've always read my whole life. But when I really got serious about literature being a passion of mine and something I wanted to study, it was with Mrs. Dalloway.

[Cindy]

Right.

[Agent Smith]

What do you think?

[Cindy]

I know I turn this on everyone, but I. And I don't have an answer because now that I'm thinking about it, it's like, I. I always read. Like, I started reading early, actually, because I think, and this is just true of me as, like, a kid is I was frustrated with having to wait for other people to read to me. So I just learned how to read.

[Agent Smith]

That's so Cindy.

[Cindy]

So that I was like, that's the way I learned to tie my shoes. Like, I was just notoriously independent. So it was really interesting when Elsie was talking about how, like, you would put a little kid in the middle of the room, and they would, like, go off and, like, a little boy in the middle of the room, and they go off and explore and, like, whatever. I was that child, and my brother was the person who sat in the middle of the room because it was like, hey, sit here. And so he's like, all right. I was told that I need to sit here, and I would be the person climbing up onto, like, the cupboards to get things. So keeping things high was, you know, I was the rugrats baby. So. Yeah. So I started, like, reading probably, like, I want to say, like, three and a half, four. Maybe it's four. And so after that, it was just, like, books all the time.

[Agent Smith]

Nice.

[Cindy]

Yeah. Brief hiatus probably in, like, my collegiate days in law school when I was, like, reading textbooks. Yeah. I'm like, I don't have time to read for fun, and reading isn't fun. Yeah. So then I quit reading.

[Michelle]

For me, I did not grow up growing. Like, I didn't love to read Growing up. So I'm trying to think back to when I really started because now I read all the time. Like I can't go a day without reading at least part of a book or something. I just love it. But I. I don't know if there's one specific book that made me that way. I've in the past, I don't know, like year or so gotten super, super interested in nutrition. So I read tons and tons of books about nutrition. So I think for me, just finding a topic that was. That kind of lit a fire in me, made me want to read other things as well. And individual books would touch on a subject and I would want it to go deeper into that subject. And when it didn't, I would seek out other books that were in that field but in a different era, if that makes any sense at all. But when I was younger, the books that I read were about murder a lot. Like, is that weird?

[Cindy]

I don't know.

[Michelle]

I love that.

[Agent Smith]

Like Agatha Christie.

[Amanda]

Yeah.

[Michelle]

I mean, not really like true crime.

[Cindy]

Oh, true crime.

[Michelle]

Yeah, like, like this actual, like this series. Yeah, yeah. Like I loved all of that. When I was in the sixth grade, one of my favorite shows was Murder She Wrote.

[Cindy]

I loved Murder She Wrote.

[Michelle]

That was like I was all into murder everything from a young age and I probably just lost it all.

[Luisa (LC)]

This is a flip bite of just

[Cindy]

like I was all for murder. And Paul, that's today Murder.

[Agent Smith]

Michelle,

[Luisa (LC)]

that's your new nickname.

[Cindy]

Can we like rewind and not play that? Oh wait, it's live.

[Agent Smith]

We can't edit that out, unfortunately. Elsie.

[Cindy]

Bless me everyone.

[Luisa (LC)]

So I don't remember my early reading experiences, but I wouldn't say I wasn't really a book nerd. But I know I did enjoy reading textbooks, books, which is weird, but a book when, when I moved to New York. So I was born and raised in Haiti and so I learned English through books and kids television. And so when I moved, I was reading a lot of the, the Babysitters Club. I love the Babysitters Club.

[Cindy]

I used to get those box set

[Luisa (LC)]

to my house series. It like I didn't yet understand American culture in the way that young women hear from friendships and etc. I was 11 and so I get, I guess I got a little bit of taste of that from reading those books and understanding the, the different levels of how American young women connect to each other and the things that they relate on, which isn't necessarily my world culturally. So yeah, I wasn't, I didn't always love to read. I Do listen to a lot of audible now. And that's my preferred way of reading. But yeah, that's my answer. The babysitter's club.

[Agent Smith]

Babysitters club.

[Cindy]

I tried to start a babysitter's club.

[Luisa (LC)]

Did you really?

[Cindy]

Yeah, I. Did it work? No, no, I couldn't get anybody else on board because, like, I don't know, I didn't have enough friends who actually knew how to babysit and I had no clue how to really start it. I was like, do I put a poster up at the grocery store? Like, because I wanted to do that. Like, I was like, this is.

[Agent Smith]

But I love that you're already community building, like destined

[Cindy]

to do this. Because it was. I like the, the idea of the female friendship and like them meeting every week and like all of them hanging out and like Claudia having a stash of candy. Like, I think that's why I still have stashes of candy. Not in my house, but I used to at my desk.

[Luisa (LC)]

So it was like the sex in the city of 11 year olds.

[Cindy]

That's a good question. So like Scholastic Book Fair was my jam. And that's the reason I have like probably all of the babysitter's club somewhere in my parents house.

[Luisa (LC)]

Yeah.

[Cindy]

Because I made them subscribe. That was my way of like, finagling because I was only allowed like three books per like thing because otherwise I surf all of them pretty much. And I was like, all right, cool, let's get these. I was like, no, you get three. And so how I worked the system was I would purchase at least one of them that was a recurring subscription. So like Baby Sitters Club was one of those. And it would just like happen all the time. And I guess then I would add my other ones along the way. Sorry, mom. Love you.

[Agent Smith]

I don't think she's upset for investing in your reading.

[Cindy]

Yeah, no, they're not. And that's why I knew I could kind of get away with it because what other kid is like, can I buy a coupon? So cool.

[Agent Smith]

Well, I think we can wrap it up there. We're at the end of our hour here, so I just want to thank everyone for joining us on Facebook Live today and letting us do this. I hope you got to see a little bit about what we do behind the scenes here and learn a little bit about each of us. You can always send us questions and we'll try to answer. We'll be on social media or we'll be doing the work behind the scenes as we usually are. But thanks for joining us. And it's a weekly show so please subscribe and also check out our newsletter which is up and running, going steady these days and we're adding new things to it and trying to do some exciting stuff there. So come join the newsletter. It's going to be a different experience than what you get elsewhere. You can do [e-mail] newsletter and make

[Michelle]

sure to follow Bisharoic while we're doing shout outs.

[Agent Smith]

Yeah.

[Cindy]

Yes. And then we'll also also have our regular Q and A with Tom next

[Agent Smith]

next week Thursday 9am he'll be back.

[Cindy]

Yeah.

[Agent Smith]

So get your questions ready so be prepared. And until next time everybody, thank you so much for listening and if this content is delivering value to you, please go to itunes, go to Stitcher Rate and review us. That helps us build this community and that is what we are all about right now. Building this community as big as we can to help as many people as we can, deliver as much value as possible. And you guys rating and reviewing really helps with that. Alright guys, thank you again so much and until next time, my friends, be legendary.

[Ibrahim El Galad]

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