Green light, red light, green light, red light.

In this special replay episode of the Top Advisor Marketing Podcast, Matt Halloran and Kirk Lowe unwrap one of the biggest challenges financial advisors face: the dreaded cycle of start-and-stop marketing. This unproductive pattern keeps too many advisors from building the momentum they need to maintain consistent visibility and credibility with clients.

Drawing inspiration from Atomic Habits by James Clear, they reveal practical tips on how to create effective, sustainable habits to ensure marketing efforts don’t fizzle out, even when business demands are high.

Matt & Kirk discuss:

The importance of forming simple, repeatable habits for consistent content creation
How reaching a tipping point in marketing can make efforts feel natural and self-sustaining
The value of outsourcing certain tasks to reduce friction and free up time
Three consequences of start-and-stop marketing
And more!

“And as you all know, creating better habits is the most important thing to moving forward and achieving success.” ~Kirk Lowe

Resources:

Connect with Kirk Lowe:

LinkedIn: Kirk Lowe

Connect with ProudMouth:

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ProudMouth
LinkedIn: Matt Halloran
X: Matt Halloran
LinkedIn: ProudMouth
Facebook: ProudMouth
X: ProudMouth
YouTube: ProudMouth

About Kirk Lowe:

After decades spent helping build and market successful financial services brands, Kirk recognized the increasing role and importance of influence in the rapidly expanding Expertise Economy. Successful financial advisors harnessing the power of podcasting, video, social media and progressively building their influence were attracting clients rather than having to chase them.

Kirk’s ‘ah-ha’ moment—that influence is essential for professional experts—led to his co-founding of ProudMouth, an influence accelerator dedicated entirely to liberating financial experts and advisors from the tyranny of sales by giving them the means and methods to become recognized, in-demand authorities.

Break the Cycle: How Advisors Can End Start-and-Stop Marketing for Good With Kirk Lowe (Ep. 493)

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