Podcast
Top Shelf Integrity
Hosted by Beam Suntory · EN
They’re the best sales team in the business...the spirits business that is, and they’re going to show you how they do it. Top Shelf Integrity gives you an inside look at how the Beam Suntory On-Premise sales team maintains their best-in-class standards of excellence through a combination of service and responsibility... and a hearty shot of integrity.
This podcast is by the industry for the industry.
Through conversations with leaders at Beam Suntory, you’ll learn what it is that makes the On-Premise sales team the “go-to” sales team in the alcohol industry through tactical business and sales advice grounded in the team’s collective decades of experience.
Business is changing by the second and the only way to stay ahead of the curve is to have a killer team by your side. With Top Shelf Integrity, you’ve got yours.
10episodes
Episodes
Newest firstAll episodes
Why You Need to Leverage Consumer Insights with Christina Kollereb & James Melucci
Jul 5, 202200:27:25Tap to summarizeChristina Kollereb is the Director of On-Premise Consumer Marketing at Beam Suntory for North America, and she is joined by the Director of Shopper Insights at Beam Suntory, James Melucci. In today’s conversation, they discuss the creative ways Beam Suntory helps their clients better understand what consumers are looking for from on-premise sites.Today on Top Shelf Integrity:Why consumer insights are so valuable for strategyBeam Suntory’s process for gathering consumer insightsMenu engineering: using data & creating ‘test and learn’ environmentsWhat determines quality consumer insightsHow inflation affects consumer awarenessFollow Beam Suntory:Website: beamsuntory.comInstagram: @beamsuntoryFollow Rachel:Instagram: @rachelsharris_ LinkedIn: Rachel HarrisThis show is produced by Soulfire Productions
Transcribe →On-Premise Scale & Approach with Rachel Harris & Hiro Hayakawa
Jun 21, 202200:25:30Tap to summarizeRachel Harris is the Vice President of On-Premise in the United States at Beam-Suntory, and Hiro Hayakawa is the Director of On-Premise Center of Excellence in the United States. Today, Rachel and Hiro talk about the role of On-Premise Portfolio Managers in scaling the On-Premise and their approach to building demand with their portfolio of brands.Today on Top Shelf Integrity:The role of On-Premise Portfolio managersHow OPPMs play a key role in building demand & scaling businessHow to be a successful OPPMInfusing Japanese concepts into managementThe value in having OPPMs as internal employeesFollow Beam Suntory:Website: beamsuntory.comInstagram: @beamsuntoryFollow Rachel:Instagram: @rachelsharris_ LinkedIn: Rachel HarrisThis show is produced by Soulfire Productions
Transcribe →The Evolving Hotel Channel with Rachel Harris & Lisa Nelson
Jun 7, 202200:23:21Tap to summarizeRachel Harris is the Vice President of On-Premise in the United States at Beam-Suntory, and she is joined by the Senior National Account Manager for Hotels at Beam-Suntory USA, Lisa Nelson. In today’s conversation, they discuss where the hotel channel was before and during the pandemic and how it survived as the hardest hit sub-channel during COVID, along with what consumers can expect for the future of their hotel experiences.Today on Top Shelf Integrity:The impact of the pandemic on the hotel channelHow to support the unique demands of the hotel channelHow the customer experience of the hotel channel has changedThe future of the hotel channelFollow Beam Suntory:Website: beamsuntory.comInstagram: @beamsuntoryFollow Rachel:Instagram: @rachelsharris_ LinkedIn: Rachel HarrisThis show is produced by Soulfire Productions
Transcribe →East + West Marketing & Sales with Kathleen DiBenedetto & Charlie Takeuchi
May 24, 202200:25:04Tap to summarizeKathleen DiBenedetto is the Senior Director of Seed Brands, and she is joined by Atsushi “Charlie” Takeuchi whose expertise is the Whisky Highball. Charlie shares his journey in building the highball business from the ground up in the U.S. after his successful experience in Japan with the Highball Machine. Kathleen talks about building Sipsmith as a high opportunity brand in the U.S, and together they discuss the challenges, opportunities, and insights from their time in this business.Today on Top Shelf Integrity:The Whisky Highball’s history and success in JapanChallenges & opportunities in growing the Highball in the statesBuilding trust & exceeding the consumer’s expectationsCustomizing a brand to fit a cultureFollow Beam Suntory:Website: beamsuntory.comInstagram: @beamsuntoryFollow Rachel:Instagram: @rachelsharris_ LinkedIn: Rachel HarrisThis show is produced by Soulfire Productions
Transcribe →Proof You Can - Straight Up Self-Awareness
May 10, 202200:06:14Tap to summarizeVP of On-Premise USA at Beam Suntory, Rachel Harris, is joined by Paula Erickson, SVP, Global, Chief Human Resources Officer, Beam Suntory. In today’s conversation from the video series “Proof You Can,” Rachel and Paula dive into why self-awareness is crucial to your success as a leader. They unpack the importance of listening to your employees' concerns and ways to gather their feedback to create meaningful action. Watch the full episode on Rachel Harris's Instagram and LinkedIn, see below.Follow Beam Suntory:Website: beamsuntory.comInstagram: @beamsuntoryFollow Rachel:Instagram: @rachelsharris_ LinkedIn: Rachel HarrisThis show is produced by Soulfire Productions
Transcribe →Mavens of Mixology with Christina Kollereb & Amy Probasco
Apr 26, 202200:38:47Tap to summarizeChristina Kollereb is the Director of On-Premise Consumer Marketing for Beam Suntory, USA and she is joined today by Beam Suntory’s Regional Account Mixologist, Amy Probasco. Amy unpacks her career evolution in mixology and bartending, sharing the ways she continues to grow in her craft and stay relevant in an industry that is always shifting.Today on Top Shelf Integrity:Amy’s career evolution within mixology & how she continues to evolveThe methodology behind the craft of mixologyResilience within the bar and restaurant industryHow to stay relevant in an industry that’s always changingWhere Amy gains inspiration for new cocktail recipesWhat to know about the hospitality side of mixology Follow Beam Suntory:Website: beamsuntory.comInstagram: @beamsuntoryFollow Rachel:Instagram: @rachelsharris_ LinkedIn: Rachel HarrisThis show is produced by Soulfire Productions
Transcribe →Brand Ambassadors: The Living Embodiment of a Brand with Dan Cohen & Adam Harris
Apr 12, 202200:37:10Tap to summarizeDan Cohen is the Senior PR and Social Media Director at Beam Suntory, and he is joined by Adam Harris, the Advocacy Manager for Beam Suntory. Today they unpack the dynamic role of a brand ambassador, the qualities that make up a great one, and the values they must uphold.Today on Top Shelf Integrity:The value a brand ambassador provides to bars, brands, & the industryTraits that make up a great brand ambassadorThe role of education & inclusivity in being a brand ambassadorAdvice for becoming a brand ambassadorFollow Beam Suntory:Website: beamsuntory.comInstagram: @beamsuntoryFollow Rachel:Instagram: @rachelsharris_ LinkedIn: Rachel HarrisThis show is produced by Soulfire Productions
Transcribe →Proof You Can - Top Down Bottom Up
Mar 29, 202200:06:30Tap to summarizeVP of On-Premise USA at Beam Suntory, Rachel Harris, is joined by Carlo Coppola, Chief Commercial Officer at Beam Suntory USA. Today’s conversation is an excerpt from the video series “Proof You Can,” where Rachel and Carlo talk about how change affects an organization, and how working across an organization, top down bottom up, is so important to that organization’s success.Watch the full episode on Rachel Harris's Instagram and LinkedIn, see below.Follow Beam Suntory:Website: beamsuntory.comInstagram: @beamsuntoryFollow Rachel:Instagram: @rachelsharris_ LinkedIn: Rachel HarrisThis show is produced by Soulfire Productions
Transcribe →Proof You Can - Safety Still
Mar 15, 202200:06:51Tap to summarizeVP of On-Premise USA at Beam Suntory, Rachel Harris, is joined by Ken Ruff, VP of National Accounts of On-Premise Beam Suntory USA, and Emily Williams Knight, Chief Collaboration Officer and Executive VP of Industry Relations. Today’s conversation from the video series “Proof You Can” unpacks how consumers and employees can feel reassured about safety as we begin to return to restaurants and bars from the pandemic.Watch the full episode on Rachel Harris's Instagram and LinkedIn, see below.Follow Beam Suntory:Website: beamsuntory.comInstagram: @beamsuntoryFollow Rachel:Instagram: @rachelsharris_ LinkedIn: Rachel HarrisThis show is produced by Soulfire Productions
Transcribe →Proof You Can - Test & Learn
Mar 1, 202200:05:43Tap to summarizeVP of On-Premise USA at Beam Suntory, Rachel Harris, is joined by Heather Boyd, the Managing Director of Beam Suntory USA’s Ready-To-Drink business, and John Horn, the Customer VP for Hotel and Regional Accounts of On-Premise Beam Suntory USA. Today’s sneak peek inside the video series “Proof You Can” explores the innovations they have brought to the table during the pandemic, like Cocktails-To-Go, and what goes into this level of problem-solving.Watch the full episode on Rachel Harris's Instagram and LinkedIn, see below.Follow Beam Suntory:Website: beamsuntory.comInstagram: @beamsuntoryFollow Rachel:Instagram: @rachelsharris_ LinkedIn: Rachel HarrisThis show is produced by Soulfire Productions
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