What if knowing you isn’t the end goal... but shaping you is? In this episode, Kevin Coldiron speaks with Columbia professor Sandra Matz about how algorithms trained on our clicks, searches, and faces don’t just predict our behavior - they influence it. They unpack how personalization narrows possibility, why convenience can come at the cost of resilience, and what happens when machines learn to mirror us better than we mirror each other. From the false promise of data consent to the quiet collapse of complexity, this is a conversation about power, psychology, and the systems quietly remaking the human experience.

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50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE

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Episode TimeStamps:

02:13 - Introduction to Sandra Matz

08:22 - How data is a window into our psychology

12:13 - What is the "right" benchmark?

14:12 - How algorithms learn to understand who you are

19:11 - Do algorithms care about your feelings?

22:16 - The "basic bitch" effect

25:10 - Computers can learn your personality from a picture of your face

32:01 - How the power of algorithms can be used in a positive way

40:17 - A framework for avoiding the negatives of collecting personal data

44:06 - Solving the complex challenges of cookies (not the ones you eat)

51:14 - The rise of data unions and cooperatives

57:01 - How Matz protects her own data

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PLUS: Whenever you're ready... here are 3 ways I can help you in your investment Journey:

1. eBooks that cover key topics that you need to know about

In my eBooks, I put together some key discoveries and things I have learnt during the more than 3 decades I have worked in the Trend Following industry, which I hope you will find useful. Click Here

2. Daily Trend Barometer and Market Score

One of the things I’m really proud of, is the fact that I have managed to published the Trend Barometer and Market Score each day for more than a decade...as these tools are really good at describing the environment for trend following managers as well as giving insights into the general positioning of a trend following strategy! Click Here

3. Other Resources that can help you

And if you are hungry for more useful resources from the trend following world...check out some precious resources that I have found over the years to be really valuable. Click Here

Disclaimer

IL41: They’re Not Just Reading You... They’re Rewriting You ft. Sandra Matz

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