← Totally Booked with Zibby
Totally Booked with Zibby
Betsy Fore, BUILT ON PURPOSE: Discover Your Deep Inner Why and Manifest the Business of Your Dreams
00:25:03
Loading summary
Transcript40 lines
- [00:01]
A
Hey, everyone, it's Zivi. I am so excited to tell you about something I've created just for you, the Zip membership program. Zip stands for Zivi's Important People. It's for anyone who loves books, stories, and wants a little peek behind the scenes at what I'm up to and what's on my mind as a Zip member. You'll get exclusive essays, a new podcast called Zivvy's Voice Notes. No interviews, just usually discounts at Zibby's Bookshop, a free ebook, and more perks. I wanted to create a space to connect authentically and deeply, and I'd love for you to be part of it. If that sounds like your kind of thing, become a zip today. You're already important to me. Now let's make it official. Go to zibioens.com and click subscribe. And if you already subscribe, you can upgrade to the membership program. And now onto today's episode of Totally Booked with Zibby. Thanks for listening.
- [00:56]
B
Who here loves when their nails are done perfectly? Me. I'm Sarah Gibson Tuttle and I started Olive in June because, let's be real, we all deserve to have gorgeous nails. But who wants to spend a fortune or half their day at the nail salon? That's why I created the Gel Mani system. So you can have that salon quality gel manicure right at home. And guess what? The best part? Each mani only costs $2. Yep, you heard me. $2. No more. 60, 70, $80. Salon trips that eat up your day. Now you can paint your nails whenever you want, wherever you want. And trust me, you're going to be obsessed with your nails and everyone is gonna ask you where you got them done. And here's a little something extra. Head over to OliveAndJune.com and get 20% off your first gel mani system with code DIYGEL20. That's code DIYGEL20 for 20% off your first mani system at OliveAndJeune.com DIYGEL20.
- [01:50]
C
We live in a culture obsessed with dieting, weight loss, and exercise, and that can make eating disorder behaviors easy to miss. But the reality is, eating disorders are serious mental illnesses that take a major toll on your health and your life. But recovery is possible. Eating disorders are more common than you might think. Chances are you know someone who is struggling with one. Or maybe you're struggling yourself. If you're concerned about an eating disorder in yourself or a loved one, I want to introduce you to eqip. Equip is a fully virtual evidence based eating disorder treatment program that helps patients achieve lasting recovery at home. Every EQIP patient is matched with a multidisciplinary care team that includes a therapist, dietitian, medical provider, and mentors, and you get a personalized treatment plan that's tailored to your unique goals and challenges. Equip treats patients of all ages and all eating disorder diagnoses. It's covered by insurance and there's no wait list. If you think that you or a loved one could be struggling with an eating disorder, don't wait to get help. Visit Equip Health to learn more. That's Equip Health.
- [02:56]
A
Zivi here. If you are looking to add another bookish podcast to your listening queue, I have the perfect recommendation. First, a Dialogue on Writing hosted by Mitzi Rapkin. First Draft goes deep with writers about the themes of their books, the creative process, and what it means to be alive in the world today. Each episode features the guest reading, a passage that influenced them and a challenging excerpt from their own work. Plus, they all answer the same five closing questions including how do you handle rejection? With more than 500 in depth author interviews ranging in background and genre, First Draft is a celebration of creative writing and the individuals who are dedicated to bringing their carefully chosen words to print. Be sure to follow first the dialogue on writing wherever you are. Listening now. Hi, this is Zibby Owens and you're listening to Totally Booked with Zibby, formerly Moms don't have Time to Read Books. In my daily show I interview today's latest best selling, buzziest or underrated authors and story creators whose work I think is worth your time. As a bookstore owner, publisher, author and obviously podcaster, I get a comprehensive look at everything that's coming out and spend my time curating the best books so you don't have to stay in the know. Get insider insights and connect with guests like I do every single day. For more information, go to zibbymedia.com and follow me on Instagram ibeowens Betsy Foer is the author of Built on Purpose. Discover your deep inner why and manifest the business of your dreams. Betsy is the Founding Partner and Managing Director of Velveteen Ventures, investing in solutions for children and the planet for the next seven generations. Betsy has two decades of experience as a serial entrepreneur and investor. She is a three time Founder and CEO having built multimillion dollar companies in the categories she invests in. She is the first Native American to raise a Series A funding grant. In addition, Betsy is a co founder and board member of Nonprofit Natives Rising. Natives Rising is one of the largest communities of indigenous technologists and founders with members representing over 100 tribes. She is also a clinically trained NLP practitioner and coach. She works with founders on how to rewire one's brain to think positively and build from their creator mindset. Betsy's accolades include Forbes 30 under 30 entrepreneurs, 100 women of impact, 50 top executive women in the New Era of Leadership, Cosmopolitan's new C Suite 2024 and Blueprint Capital Advisors Power 100 Asset Manager Honoree in Venture Capital 2025. Betsy's greatest accomplishments are her children. She builds from her love for family and her ancestors of the Turtle Mountain Band of Chippewa and is determined to make an impact for generations to come. Welcome Betsy. Thank you so much for coming on. Totally booked. I am so excited to discuss you, your career, your advice and all the nuggets and that you infused your book with. Congratulations.
- [06:06]
D
Thank you so much. I'm so excited to be here.
- [06:08]
A
So I want you to tell everybody in general what your book is about and I've already read your bio, but there's one thing that I cannot stop thinking about which you said in the book, which is that in our life we get about 4,000 weeks to make it count. Yeah, and that's, you know, assuming you live a long full life. So I was doing the math and I was like, well maybe I have 2,000 weeks. I don't know, I'm like almost 50. So that just reframes how little time we have and how we have to live with purpose, manifest all the things that we want and just really hone in on all. So anyway, thank you for that. I haven't stopped thinking about it.
- [06:45]
D
Yes, no, absolutely. It does really put life in perspective. And I think my life was thrown into perspective at a very young age when I experienced a near death car accident at the age of 15 and it reframed my entire mindset around each day being precious and trying to bring build for in the way I was raised that believing that my I'm the answer to my ancestors prayers. Right. Building for those next generations was really instilled in me like that everything I did, I wanted it to create a ripple in this life. And so you'll see from my career journey that I've done many different things and it was a nonlinear path but one thing that was a through line were my values. And I realized that this is something that we all have of course within us. But how you harness that to build something successful, multimillion dollar companies. I'd never read about anything like that before. And when I'd first pitched the idea to my. My ex boss, the founder of Calm, the meditation app, I said, you know what you've done for meditation by bringing it to the masses and making it less woo and accessible? I want to do for manifestation because I believe we're all builders at heart. We're all, we all have that ability to dream something into reality. Right. And we have that creator spirit in us, but it's about approaching it from a state of abundance and a mindset of abundance. And so really the book is around those processes that kind of get you there right to this point of living in that sort of versus a scarcity, but an abundance mindset. So happy to dig in with you more here and yeah, really, really excited to bring this to market. It just launched and we're already a USA Today bestseller. Yay.
- [08:21]
A
Congratulations. That's amazing. Oh, that's wonderful. I really got so much out of the book in so many different ways. But wait, can we go back to your car accident? I know you wrote about it in the book and you talked about the met rod in your leg and how you crushed your heel and that you eventually ran a marathon with your mom, which is like, so moving. But you didn't go into detail about what happened or anything like that. Could you just share a little? And then later you talked about being in a coma. So can you just tell me more about the whole experience, if you don't mind?
- [08:51]
D
Yes, yes. So my entire sophomore year of high school, I was bedridden. I was in a coma for the first part. After the accident, the doctor said if I survived, I'd never walk properly again. I wasn't driving. It was a car accident with a friend. Somebody came and they were going 70 miles an hour and ran a red light into my side of the car as we were turning left. And so I, you know, I don't remember much. Right. Because I was, of course, at that point immediately during Jocoma. I had the bones coming out of my skin and everything from my left leg. I had over 35 internal pelvic injuries, so I couldn't sit up for months. They said that, you know, I might not be able to have children. And everything is a gift at this point. Right. It's all, it's all such a blessing because I wasn't. There were so many unknowns at that point and at such impressionable age. But I just remember. Yeah. Thinking when I, you know, the hardest part for me was seeing My parents, devastated faces, right. I was their only girl, the oldest. I have one younger brother. But I think, you know, after that point, it was just a pivotal moment in my journey. I think anyone that's experienced a near death, you know, a near death experience can. Can attest to this, where you feel like you've been given that second chance on. On life, right? And so for myself, it was, yeah, learning how to walk again. The limp never really goes away that I have in that left leg. But I'll tell you, most people wouldn't know it, right, that there's that metal rod there. And when I. The biggest, kind of, most amazing moment that I'd had, as you mentioned, was when I was able to train with my mom. And it was a decade after the accident that we actually finished the Memphis marathon together. All 26.2 miles, holding hands through the finish line in tears, never dreaming, you know, when this all happened that that could even be possible. But that's. That's the goal of what I'm trying to, you know, achieve with this book is that actually really anything is possible. And it is about your. Your mindset and the reframe to overcome these things. The. The huge unlock for me was when I discovered the kinesiologist David R. Hawkins, if you've read any of his books, Letting Go and Power versus Force. But he literally overcame things within himself as well, you know, needing to be on the healing journey, just. Just mentally, just by unlocking these higher states of consciousness. And so I'm a deep believer, having experienced it myself, I didn't even realize it was manifesting at the time when I was doing all these things now. Decades ago, right. Or even younger than that, as a child, believing that I could build something out of nothing. My. My dad's a motocross racer, and I just remember tinkering with him in the garage all growing up, thinking, yeah, if I can dream it, I can build it. You know, the same way. He was making these eclectic Harleys and different bikes and stuff. And so I think about how, yeah, so many people call it different things, right. I was just on stage with Andrew Huberman this last weekend at the eudaimonia Conference Healthcare Summit in Palm beach. And he was talking about doing visioning exercises, right? And, like, visualizing. It's the same thing. That's what we're talking about, the same thing, right? With manifestation. And I think that with manifesting, you just. You deeply believe that there is another higher force that's, like, willing and ready to pick you up and say yes to you on your journey. Right. Because anything you put out there in terms of your energy and the universe has to say yes to it coming back at you. Right? And so that's why it's, like, the most. Yeah. Kind of amazing gift when you realize this unlock, because you can put out that good energy into the world and have it all come, like, flowing back in abundance. And it's about approaching life with the give. And what's the gift that I'm. That I'm offering as well? But, yeah, I think the. You know, it's interesting because some people would have thought that that was just a major setback in my life. And actually it has been just such a gift. Right. Like, having gone through that accident, and I think about how it made me who I am.
- [12:38]
A
Wow, that's beautiful. And so moving and powerful. Oh, my gosh. I have to say, I already have, like, drink in the Kool Aid of the manifestation philosophy. I totally believe in all of that. And, you know, I don't. I don't even know if I've talked to anybody about this, but I was so desperate to be an author before I had a book published that I would just, like, fantasize. Visualize my name in the same font in the publisher's marketplace announcements section. I'm like, one day, it will be my name in there one day. And I just, like, wouldn't give it up, and I just kept putting it out there, and I'm like, let's see what happens. I'm just gonna keep doing what I do, and hopefully it'll come back anyway. So I believe. And I've seen this work. I've seen. I just keep getting examples of what you're saying in practice. But for the person out there who's a little bit skeptical and being like, yeah, yeah, I keep wanting things and they never happen or whatever, and I put out good, and nothing comes back to me. Or how do you translate that manifesting into something that anyone can adopt and believe in?
- [13:42]
D
Yes, absolutely, Zibby. And I think that's so right where you can think about something and you can. You can, you know, visualize it, like, till you're blue in the face. But if you don't have what I call the affirming actions, the things that actually back it up, that's actually what founders have in spades, honestly. They're almost too. They're too much of the doers, like, to a fault, right? Where it's like, do, do, do. Let's put out the fires. Let's let's break it. Let's like, you know, feel fast and all the things. And so I think from a founder perspective, it's more of like taking stock and sitting and sitting back and really, really trying to visualize and think through these things. And I always say that the pitch deck is like your vision board, right, because you are in initial days, like trying to, you know, build something that really doesn't exist yet, right, in some way, shape or form. And so I think people can do that when in terms of their lives, right? In terms of what they're hoping to achieve with their life, not just what they want to build in business. And so for myself, it was the journey that I went on founding my nonprofit, Natives Rising, after building those two multimillion dollar companies, the first Fitbit for dogs and then Tiny Organics, which I grew to over 13 million in revenue in the first 24 months just on direct sales alone. So pent up customer demand. And my, all three of my babies have grown up on Tiny now and they do love vegetables because of it. So I do think it's a winning combination there, what we built. But when I left that company to remain on the board, and I talk about all this in the book too, but I founded my nonprofit Natives Rising with a woman who's pomo, so her homelands are SF Silicon Valley originally. And she had created the largest group of Native technologists with our members representing over 100 tribes. And I wanted to do this for Native founders, right, to actually get the kind of life changing grant that I got to get my start, which was a 50k grant. And they went on to raise tens of millions and then eventually becoming the first Native American to ever raise a series a round of funding. But what we found out through this process, Danielle Forward and I, is that the greatest impact we were making wasn't the number of indigenous women graduating with STEM degrees or even the number of Native founders being funded, but it was the healing retreats that we put together for these mainly Indigenous women that come around a circle. And we do hold ceremony, but we also, we do these practices and the processes that I teach in the book, Danielle and I, through this process became NLP practitioners, neuro, linguistics, programming, so that we were literally putting a neuroscience lens on everything and the science that backs up what we already knew to be true, around how your neurons fire, how you can rewire, how you know where your attention goes, energy flows, all of these things. And it was just this incredible moment where Danielle and I had already kind of been doing These things and didn't know it was called manifesting or, you know, until we studied NLP and got into the nuts and bolts on the science side. It all. It just all makes sense. Right. And I talk about that a lot in the book. But we would do things like you were just talking about Zibby, where we would put. We would cut out like a photo of ourselves standing on the steps of the White House with Deb Haaland, for instance. Right. And like, this is going to be real. And then that very next year, Deb Haaland wrote Danielle a happy birthday card. Right. And like, knows that Natives Rising exists and we're doing the thing and, and all of that too. And we've been connected with her. And so I think about, you know, moments where I had thought with my second company, Tiny Organics, you know, I had envisioned who would be my absolute dream partner in this work. It would definitely be the former first lady Michelle Obama, who had created the Veggies early and Often campaign when she the White House a decade prior when I was building this so Partnership for a Healthier America. Well, we actually did partner with her. So her Veggies early and Often campaign, we were able to form her. Her founding board for that. And we were meant to be on stage together in March of 2020. But of course, the pandemic derailed that. That one. But that, that was a dream that I'd held in my mind's eye. Like, oh, my goodness, Michelle Obama, the queen, right. Like that she wants to get veggies fed to children at the earliest days. Like, that's. That's who my dream partner would be. And then here it is, you know, came, came to be. I mean, it's because I put myself in the right places where I knew, oh, her team is showing up. I'm going to be talking about what I'm passionate about. Right. But the way that I tell folks to do it through the process I present in the book is that you. It's about discovering your deep inner why, which we all have. And it's based on your values. So I give a list of about 40 different values. Seven of those are the grandfather teachings from my tribe, the Anishinaabe. I'm Turtle Mountain Chippewa. And so it's things like love, bravery, humility, and yeah, dozens of others in there that you can choose from that you prioritize in your life at this point. Right. And that you latch onto those five values and then the, the idea is not to just say them or to have them on a wall somewhere, but actually to embody them because they're feelings, right? And you have to feel it to reveal it. So embody those, those values. So one of the first processes that I teach in the book is called anchoring, where you can come into that state that you're looking to embody and it's actually based on your values, right? So let's say what my state I'm hoping to embody is. Courage. Well, I need to think back now at one of the many, many times that I showed bravery or courage throughout my life. Right there. There would be many moments, right, that I could kind of think about. And you know, it would take a moment to sort of process. And then once I latch onto one of those moments, I then try to conjure up every detail that I can remember. What, what the temperature was like. If this, this feeling had a color, what would it be? Right. Thinking of all the different modalities around that particular value in terms of embodying the feeling and then doing that for about three to five minutes of like just closing my eyes and combing through every detail of that experience when I did feel brave. Right? And then at, at the moment when that feeling's at its peak, you put your thumb and your forefinger together to really capture like, that's when it can like sink into your. Yeah, your, your systems and it can actually be a place that you come back to again and again in the. Is when you can tap into it through anchoring. And this is just one of the many processes that I share in the book, but it's about embodying those feelings. That's actually the energy that manifests. That's what attracts everything back towards you. And it's based on your values.
- [19:40]
A
Wow. I love this so much.
- [19:42]
D
There's so much to unpack here.
- [19:43]
A
Today's episode is sponsored by Wayfair. The new year is here. It's time to get back into an at home routine that you love and you can elevate your space with Wayfair. As you all probably know, Wayfair is like my favorite brand. And I actually have a whole new storefront that I put together of all of my favorites, which you can check out on my Instagram and then go to Wayfair.com to explore. From bedding and mattresses to storage solutions for every room in your house, Wayfair is your one stop shop. Refresh your living room with accent pillows, mirrors and even faux plants. For ways less, I've refreshed some of my kids rooms with carpets and mirrors and blankets. And it's so easy and convenient. Everything that Wayfair has for your home is easy to find and there is a huge selection. Get organized, refreshed and back on track this new year. For way less head to Wayfair.com right now to shop all things home. That's W A Y F F A I R.com Wayfair Every style, every home. And don't forget to check out my storefront. You know how everything's a subscription now. Music, movies, even socks.
- [21:00]
D
I swear.
- [21:01]
A
If to continue this ad, please upgrade.
- [21:03]
C
To Premium plus platinum.
- [21:04]
A
Uh, what? No. Anyway, Blue Apron. This is a pay per listen ad. Please confirm your billing. Oh, that's annoying. At least with the new Blue Apron there's no subscription needed. Get delicious meals delivered without the weekly plan.
- [21:15]
C
Wait, no subscription?
- [21:17]
A
Keep the flavor. Ditch the subscription. Get 20% off your first two orders with code APRON20 Terms and conditions apply. Visit blueapron.com terms for more.
- [21:26]
C
We live in a culture obsessed with dieting, weight loss and exercise, and that can make eating disorder behaviors easy to miss. But the reality is, eating disorders are serious mental illnesses that take a major toll on your health and your life. But recovery is possible. Eating disorders are more common than you might think. Chances are you know someone who is struggling with one. Or maybe you're struggling yourself. If you're concerned about an eating disorder in yourself or a loved one, I want to introduce you to Equip. Equip is a fully virtual evidence based eating disorder treatment program that helps patients achieve lasting recovery at home. Every Equip patient is matched with a multidisciplinary care team that includes a therapist, dietitian, medical provider, and mentors. And you get a personalized treatment plan that's tailored to your unique goals and challenges. Equip treats patients of all ages and all eating disorder diagnoses. It's covered by insurance and there's no wait list. If you think that you or a loved one could be struggling with an eating disorder, don't wait to get help. Visit Equip Health to learn more. That's Equip Health.
- [22:34]
A
I know. Oh my gosh. But moving on though, because there's so much so many other things you said at one point in the book, which made me feel good because a lot of what I did do doesn't scale. You said every founder should start with something that doesn't scale.
- [22:47]
D
Talk about that. Absolutely, yes. So I'll tell you when I was first starting out with that with the Fitbit for Dogs. After I had built with the founder of Calm, the meditation app, his previous company in London. I hacked together at a hackathon one weekend in Shoreditch, the first Fitbit for dogs. There wasn't one on the market yet. And I did it for my dog who was a bit overweight at the time. He just turned 14. This is when he was about 1 years old. And I thought I could extend his life by up to two years if I can get him down to his goal weight. And so the work that I did with this device, everything did not scale right. So even the way I went to market, it was like, it was so obvious to me that I would launch at Harrods and this would be like sort of a custom bow tie for your dog. I actually plated at 24 karat gold. The Bluetooth connection, it was hard to get at that point. But that was for the Harrods exclusive, right, that we did in the penthouse. And I mean that's definitely not scalable doing those sort of one off things. But it got us the attention we needed and garnered us that kind of that reputation of being, you know, associated with almost a luxury item at that point, right? To then roll out to, to story in Manhattan to Colette for Paris Fashion Week when they were still around. And then we went into every Bloomingdale's, eventually getting to mainstream where we launched every Petco in North America. And then when we launched every Best Buy in North America, I actually took whiskey in a car ride with me to everyone that I could hit up in Canada to, to show, to show people who were selling the bow tie on the floor, on the, on the Best Buy sales floor. This is the dog that inspired it all. I mean that is totally not scalable, right? We were trying to pop into every Best Buy and say, look at this point of sale, display the video. He's there in the video. This is the dog, right? And, and yet those moments, because they had such high touch points for those people who were actually the ones selling the bow tie in this whole new category for Within Pettech at the time is what made it where we received millions in pos, right, because we got these companies so excited just from me and my dog tell, telling our story and kind of trying to drive to these different ones even now with the book, right? If ever I'm going by like I'll be in Atlanta tomorrow and driving by some, some great bookshops here, it's like I'll pop in, I'll talk to the, you know, the owner, the salespeople there about my new book. Right. Built on purpose. And so, you know, we'll. We'll just chat around exactly like you and I right now. But it's those little moments that even if you touch a few lives that actually compound right into the big thing. It's all the small things that make a life. Right. And so I think about that a lot with my next company, Tiny Organics. When we first started out, it was with 100 founding families in Park Slope, Brooklyn, where I was based at the time. I sent one email to the Park Slope parent group, got hundreds of inbounds, had to cap it at 100 within two hours because everybody wanted this product for their babies. There was no whole organic baby food offering at the time. It was mainly purees or you didn't, you know, there was nothing like vegetable forward at that moment when we launched. And definitely not frozen right, which was like the next best thing to fresh as we were, we were delivering it. And so with these unmarked cups of tiny. We didn't even have the branding on it yet or anything. This was pre pandemic, of course. But the parents came out to meet us, yeah, over a dozen times to try to help us create those hero products that we launched without the gate. And then they told 10 of their friends who told 10 of their friends. And that's actually what grew it organically into the over 13 million in revenue on direct sales alone. Not on retail, on actually this kind of word of mouth. I always say there's no more viral word of mouth than that of a mom who's convinced, and they were totally convinced that this product worked for them. But that initially you would think, how with a hundred families are you going to build something that's like a VC backed rocket ship? Right. And it's like it starts there. It absolutely starts with the first 10 or the first 100. Right. And then it just grows and grows. And so I talk about finding your 101st believers in the book and how important that is to do things that do not scale. Wow.
- [26:37]
A
Love that too. I keep saying wow. I'm sorry, I shouldn't. So, okay, you are this like uber brilliant entrepreneur with such a work ethic and so much conviction in what you do. I loved the story you told in the book of going and waiting for your who the man who became your boss. You just sat there, you went five times. You just sat in the waiting room like it was a movie or something where you're just like, I'm not gonna give up, I'm gonna get 15 minutes of this guy's time, and then you eventually meet him and he's like, what do you want your title to be? You're amazing. Which is obvious from talking to you for 30 seconds, that your brain is just like next level. So here you are now in the book world, which has its strengths and minuses. I'll just throw that out there. How are you approaching a book release with the entrepreneurial spirit and brilliance that you have?
- [27:22]
D
So I'm really viewing this as the gift. Right. I mentioned it earlier, but I believe that founders, or people in general, we all have something to offer the world, and we all have something special that is uniquely ours, that. That we've experienced in some way. And so really pondering that as you look into the deep inner why and the values work and everything in the book, I think when I thought about how could I translate, you know, the gifts that I had learned or these skills, right. That I had gained as well from being a founder over those past almost two decades, I would get founders I invest in now asking, you know, what's the blueprint? How'd you do this? I was sharing all the spreadsheets and ways that I had, you know, or I talked to them about the ways I went through these processes and different mindset set shifts and reframes. But I thought, what if there was a way that I could actually bundle that up? So it really was a blueprint. And then when I looked into the market, it was over 90%, actually of the next generations are wanting to be creators or founders. And it's like, what does that look like to be an entrepreneur if you don't really know what you want to build yet, Right. Or you're just figuring it out. And I thought this is a great place where people could build it from something that lasts from their values. Right. And that. That can be the purpose is the thing that the thread that you we in throughout your whole career, no matter what you're doing. And so I think that, yeah, in terms of where me building for like, the next seven generations and where I hope that this is going in the book world is just that if I could affect even just the founders that I get to invest in or my community, right. The native founders I work with at my nonprofit as well, you know that for me, that's big enough, right. Like, that's the work of a lifetime to get to be able to pass on this knowledge and to dedicate it to my children and share a little bit of my story as well. I think about Yeah. I hope that it's something that is a memento. Right. That would be passed for generations.
- [29:14]
A
And so what is next for you? What problem of the world are you trying to solve? Like, what's next?
- [29:23]
D
Yes. I mean, it's a pretty big one. So we're trying to protect those next generations and our planet through my venture capital firm, Velveteen Ventures. So I named this after the plush rabbit that my grandmother had given me when I was five years old. That I believed if I loved him enough, he'd be real. But that's founders wake up and do every day. Right. And I wanted to let them know, you know, I'm alongside you for that journey. I also believe, and it can and will be be real what they're building. And so we've just made our third investment, so we're still very new out the gate, but we. We invest in healthcare, mainly on the pediatric side of the house, in mental health, in. In climate. So we actually. My. My partner, another indigenous woman, Carla Brolier, grew up in rural Alaska, where she saw the permafrost melt firsthand. She dedicated her entire life to fighting climate change. Sort of seven climate funds. The most recent one for Von Chouinard of Patagonia, where he said, I want to give up all my revenue from the clothing company Patagonia to the Earth. Can you help me figure out what that looks like? And so she built the Patagonia Purpose Trust and then spun out the Home Planet Fund, which deploys to indigenous tribes globally. And now she's joined forces with me on Velveteen to get to do this work. So it is such a labor of love. It's something that we believe in so deeply, but we're not an impact fund, so we actually are a proper ROI driven venture capital firm. However, we do plan on making a massive impact for generations to come. So we hope this is the legacy work that we get to continue to do. And it outlives us.
- [30:46]
A
Betsy, I'm so impressed. Built on purpose, so helpful. You're such a dynamo. I'm so glad our paths have crossed in the world. So maybe it was meant to be. We'll just say that. And I hope we can stay in touch and know that you've really impacted me with some of the things in the book and they will stay with me and encourage me as a founder, as a. A mother, as a person. And I really appreciate it.
- [31:12]
D
Thank you so much, Zibby. Thank you.
- [31:15]
A
Okay. I hope to meet you in person.
- [31:17]
D
Yes, you too. Take care. Bye. Bye. Thanks.
- [31:20]
A
Bye. Thank you. For listening to Totally Booked with Zibby, formerly Moms don't have Time to Read Books. If you loved the show, tell a friend, leave a review, follow me on Instagram, ibbyoans and spread the word. Thanks so much. Oh, and buy the books. Did you know Tide has been upgraded.
- [31:44]
D
To provide an even better clean in cold water?
- [31:47]
A
Tide is specifically designed to fight any.
- [31:49]
D
Stain you throw at it.
- [31:51]
A
Even in cold butter.
- [31:53]
D
Yep.
- [31:54]
A
Chocolate ice cream. Sure thing, barbecue sauce. Tide's got you covered. You don't need to use warm water. Additionally, Tide pods let you confidently fight.
- [32:04]
C
Tough stains with new coldzyme technology.
- [32:07]
D
Just remember, if it's gotta be clean, it's gotta be Tide.