https://youtu.be/t3cgw0Mbc2Y

Jeremy O’Neal President and lead sales trainer for Advisorfix, began his career as a Service Advisor and moved into Service Management at the dealership level for VW, Audi, and Porsche. He consistently placed in the top 3% of Service Advisors across the nation.

With a passion for helping others, Jeremy started coaching Service Advisers in 2007. Jeremy also owns an independent auto repair shop Freedom Auto Repair in Hesperia, CA. Previous episodes HERE. Link to Advisorfix HERE.

Todd Zimmerman is Dynamic Automotive's Location leader. Previous episodes HERE.

Jayson Preston. Supervisor, Parts and Service, Curt's Service Inc., Oak Park, MI Previous episodes HERE.

Key Talking Points:

Role Play #1 - Incoming Lead: Calling for a price on a Timing Belt. 2012 Honda Odyssey Touring 3.5 122,500 Miles. Original Belt
Getting the car into the shop is a priority
No dead air on phone call- connect with customer and keep them talking, guide call and establish control of the conversation
When you answer the phone be fully present
Pricing is transparent, don’t be afraid of it
Role Play #2 - Sales Presentation - Oil Change Customer. 2017 Honda CRV AWD 63,900 Miles.People deny work depending on price, trust, or no time
If you don’t know why the customer is turning down work then you can’t fix vehicle problem
Brake pads- safety issue
Give one total price instead of line by line price
Role Play #3 - Selling Diagnostic Services over the phone. The customer calls in and asks how much to diagnose my check engine light.
Asked for appointment multiple times
Need to ask the type of vehicle
Stand ground for a testing fee- able to accurately fix the vehicle with running proper testing, taking the guesswork out of the equation
Safe to drive? Yes can drive it to shop to get it fixed
RCA- root cause analysis

Resources:

A special thanks to Jeremy O'Neal, Todd Zimmerman, and Jayson Preston for their contribution to the aftermarket.
Books Page HERE
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Service Advisor Role Play #4 [THA 159]