Andy Bizub from Midwest Performance Cars in Chicago is also a native of Chicago. His first career was 25 years as a commodity trader. He entered the professional auto industry in 2014 by acquiring a failing shop in downtown Chicago that he was a customer of and started a turnaround. Andy now has two locations. He bought his first car at age 19, a 1972 Triumph Spitfire, which was the start of his gas, oil, and automobile obsession. Listen to Andy’s previous episodes (https://remarkableresults.biz/?s=%22bizub%22) .

Maryann Croce was a banker turned business owner. Tony was a technician turned shop owner. Her biggest mistake as a new business owner was thinking she had to do it all. This is one of the reasons why her signature talk “Gain Control by Letting Go” was created. Maryann is also a member of Women in Auto Care and owns (https://remarkableresults.biz/?s=maryann+croce) .

Tony Tatich is the General Manager of TMT Automotive, Bremen, IN. He works on solidifying his current shop while building human capital. He is, currently, exploring a second location with the second shop already located. One of his present challenges is finding the right person for the second location. He thinks about his continued growth personally, business, and into multiple facilities. he is working through challenges of growth & being a Yes shop in massive growth periods.

He is looking for harmony and to build a shop that runs 100% without his involvement. He leads a staff of technicians that are 21, 28, & 33 with a senior technician @ 54, Growing out next people homegrown! He is very excited about – 2nd child on the way, 19.8% growth in the first 6 months! Find out more about Tony’s episodes (https://remarkableresults.biz/?s=%22Tony+Tatich%22) .

Key Talking Points:

Where are you getting your new customers?Old fashion mailers

Facebook groups

Small fleets (other business owners)

Building relationships from all sectors, building trust

Google ad words

Community

Social media. Paid and organic

Mailers

Show you are different in your value proposition

Google My BusinessAndy was able to cut his cost of clicks down substantially

Growth strategy from TMT (Tony) took them some time to find their first. They have a goal of 5 storesMany have goals to grow and sell to a regional consolidator

Time hack:Get off of Facebook

Manage your time by theme days or activities

Manage your tasksSend a text on your tasks to yourself and not open it until morning

Plan your day the night before

Find a brick of time (blocks)

Cross of a list and get the closure of completion

Average Repair Order GrowthLook for the ‘Smalls’Lightbulbs, air filters, cabin filters

400% Rule100% Inspected

100% Quoted

100% Talked to Client

100% of Follow Up

Balancing with Rotation

Be responsible for your customer vehicle

Tony wants to find a shop with a low car count and low AROHe will increase that immediately, overnight with procedures and customer service commitment

Understand what the client’s goals for their vehicle is. This will help you decide maintenance for the long term

‘Call Us For Anything’ A sign in your shop that professes your support to their vehicle safety and reliability. Texting, calls

A forever discussion with every client

Tony offers a loaner car on the weekends when they are closedWe are in a need it now world

Customers want help and assistance NOW

Create a lockbox with a code with keys for a loaner car

Maryann has any message answered when they are closed

Andy did an employee engagement surveyDiscovered internal communications was a weakness and easy to address

Trends.Andy says the industry is splitting into three segmentsVery High Service, High Touch, Specialists, BoutiqueInvestment needed in technology tools/solutions

ADAS...

Open Forum: Ask the Shop Owner – Part 2 [THA 160]