In this episode, Leah Tharin, Growth Advisor for scaling B2B companies, dives into how she grew her audience on LinkedIn and Substack from 0 to 40,000 subscribers in just one year.

Previously, Leah was the Head of Product at DeinDeal and Jua, and led the core product at Smallpdf to over 50 million monthly active users.

Specifically, Leah shares how to:

Define your audience and find your unique voice.
Tailor content to meet your audience’s needs effectively.
Transform your audience into a thriving community by extending your presence beyond social platforms through the use of podcasts, newsletters, and chat platforms.
Identify and engage with superfans across various mediums.
Plan meetups to build deeper connections with your community.

Resources:

Product-led Growth for B2B Courses: https://maven.com/leah-tharin

Productea with Leah Podcast: https://www.leahtharin.com/p/the-productea-with-leah

Leah’s newsletter and blog: https://www.leahtharin.com

This episode is brought to you by:

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How to Build a Powerful Personal Brand on LinkedIn and SubStack with Leah Tharin