Building a thriving SaaS community isn’t just about content — it’s about creating real, in-person connections that people keep coming back to. Alex Theuma, Founder of SaaStock, shares how he transformed a simple blog into one of the most influential SaaS conferences in the world. He unpacks the highs and lows of scaling a global event, from bootstrapping early growth to navigating expansion challenges.

Specifically, Alex discusses:

(05:02) Turning a simple blog into a SaaS community.

(10:51)A SaaS community grew through blogs, emails and newsletters before events.

(15:20) The biggest challenges and lessons from launching the first SaaStock conference.

(22:28) The name SaaStock was inspired by Woodstock and came together instantly.

(30:34) The risks and rewards of bootstrapping versus raising strategic capital.

(33:56) How expanding too quickly nearly derailed SaaStock’s growth.

(40:41) A strategic pivot to virtual events positioned the conference as an industry leader.

(44:51) The SaaSop Founder Membership unites 70 CEOs through meetups and retreats.

(49:45) The power of in-person meetups for fostering engaged communities.

(51:48) A decade in, the vision for SaaStock is to 10x its impact and growth.

Resources Mentioned:

Alex Theuma

https://www.linkedin.com/in/alextheuma/

SaaStock | LinkedIn

https://www.linkedin.com/company/saastock/

SaaStock | Website

https://www.saastock.com/

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Turning a Blog into a Multi-Million-Dollar Business with Alex Theuma of SaaStock