222. Hayley Paige: Paying $263K in court to get her name and career back?! From lawsuit to liberation, BTS of reclaiming her name, continuing her career in wedding dress design, and the road to get there!

Summary

Trading Secrets Episode 222: Haley Paige – From Lawsuit to Liberation

Release Date: February 17, 2025

In Episode 222 of Trading Secrets, hosted by Jason Tartick from Audioboom Studios, listeners are treated to an inspiring and profound conversation with Haley Paige, renowned wedding dress designer and former star of TLC's Say Yes to the Dress. This episode delves deep into Haley's tumultuous journey from a debilitating lawsuit to reclaiming her identity and career, offering invaluable insights into navigating legal battles, personal resilience, and rebuilding a brand.

I. Introduction

Jason Tartick reintroduces Haley Paige, formerly known as Cheval, highlighting her significant legal struggles where she was compelled to relinquish rights to her name, social media accounts, and her role in the wedding dress industry. The episode sets the stage for an empowering update on Haley's triumph over these challenges.

II. Background: The Legal Battle

Haley recounts her initial encounter with legal adversity. In March 2019, as her long-term contract neared its end, negotiations with her employer fell through, leading to a federal lawsuit. The contract had stringent clauses that stripped her of her personal identity and professional autonomy, forcing her to operate under a new name, Cheval.

Haley Paige [06:36]: "I could not use my own name, birth name, publicly or in any business or commerce. I had to hand over my passwords for my social media accounts... it was me, the human being that actually could not identify as a wedding dress designer."

III. Reclaiming Her Name and Career

After enduring over three years of litigation, a pivotal moment arrived when Haley's former employer filed for bankruptcy. This development shifted the dynamics of her case, leading to a settlement that allowed her to reclaim her name and intellectual property.

Jason Tardick [14:16]: "Unbelievable... even after putting millions into this, you still have to write a check for a quarter million dollars to get your damn name back."

Haley reflects on the settlement of $263,000, which she views as a necessary investment in her personal freedom and professional resurgence.

Haley Paige [14:43]: "I think I made peace with the idea that I am paying for my freedom... I get to be who I am again and I get to own that."

IV. Impact on Personal and Financial Life

The legal battle took a significant toll on Haley both financially and emotionally. She nearly faced personal bankruptcy, draining her resources to defend her rights and maintain her passion for wedding dress design.

Jason Tartick [10:14]: "The psychological toll you go through, the financial toll. I almost went personally bankrupt."

Despite these hardships, Haley emphasizes personal growth and the strengthening of her resilience.

Haley Paige [49:05]: "The weight does not get lighter. Your back gets stronger. The more toxic energy and adversity you're exposed to, the more you are really exercising your resilience muscles."

V. Lessons Learned and Trading Secrets

Haley shares profound lessons from her ordeal, focusing on personal identity, creativity, and the importance of standing up for oneself. She underscores the necessity of understanding contracts and being strategic in business dealings.

Haley Paige [05:19]: "Personal identity and how you show up in the world and how you connect to people... I never lost touch with creativity."

VI. Future Plans and Nonprofit Work

With her name and intellectual property restored, Haley is poised to relaunch her bridal brands, including Haley Paige Bridal and Blush by Haley Paige. She is also spearheading a nonprofit organization aimed at safeguarding creatives from contractual pitfalls similar to what she experienced.

Haley Paige [51:08]: "We are trying to put out safeguards for creatives, especially in the formative years of their career... curriculum, referrals to attorneys, and financial grants."

VII. Advice for Listeners

Haley offers practical advice to brides and creative professionals alike. For brides, she emphasizes the importance of trusting the sales environment and budgeting wisely, including allocating funds for alterations to ensure the perfect fit.

Haley Paige [38:05]: "Going to a store where you just feel good energy... the dress has to fit you, not vice versa."

For professionals navigating contracts, she advocates for thorough understanding and seeking expert advice to protect one’s identity and work.

Haley Paige [29:04]: "Take your time in finding your footing... make sure this is a financially healthy decision."

VIII. The Power of Community and Support

A recurring theme throughout the episode is the critical role of a strong support system. Haley credits her partner, Conrad, and her dedicated community for their unwavering support during her darkest times.

Haley Paige [32:51]: "Just find yourself a great life partner... Someone who supports you no matter what happens."

IX. Conclusion

Episode 222 of Trading Secrets is a testament to resilience, personal growth, and the relentless pursuit of one's passion despite overwhelming odds. Haley Paige's story serves as both a cautionary tale and an inspiring roadmap for anyone facing professional and personal setbacks. Her journey underscores the importance of understanding legal frameworks, the value of community support, and the power of reclaiming one's identity.

Notable Quotes:

• Haley Paige [05:19]: "I never lost touch with creativity and the girl that I love designing for."
• Haley Paige [14:43]: "I get to be who I am again and I get to own that... it is invaluable."
• Haley Paige [49:05]: "The weight does not get lighter. Your back gets stronger."
• Haley Paige [51:37]: "It's not the pursuit of happiness. It's the happiness of pursuit. It's not about the journey or the destination. It's about who you become along the way."

This episode not only highlights Haley Paige's triumphant return to the wedding dress industry but also provides listeners with actionable insights on resilience, legal awareness, and the importance of supportive relationships in both personal and professional spheres.

Transcript

[Jason Tardick]

Foreign. Welcome back to another episode of Trading Secrets. I'm your host, Jason Tardick and welcome to the pre market trading segment. I'm going to tell you just a little bit about our guests, some things you can expect in this episode, and a little finance tip and then we'll get into this episode. But before we go anywhere, please remember to give us five stars and. And let us know a guest you want us to have on a theme and. Or let us know your biggest takeaway from this episode or. Or let me know about what you think of my new future life plan. You know, every year we do that episode that we title Jason tells all. And I will tell you, this recap feels like an episode like that. It's a great, great recap. So stay tuned to that and let me know what you think about my potential new future. Future life plan. Yeah, it'll be interesting. This episode is. It's profound. It's, it's. Man, there are so many just life and business and even financial takeaways from this one. You guys remember Haley Page, one of the biggest wedding dress designers in the world on say yes to the Dress? The last time she was on this podcast, we had to call her Cheval because she signed a contract in which she literally gave the rights to her name, her Instagram, her exclusivity of even working in this space. It was all gone. She's been fighting it. She's been putting millions of dollars into this fight. And you're going to hear the update. Where are we today? One quick little financial tip. I'll give you April 15th around the corner. Start organizing everything for tax time, understand tax strategies, understand write offs, understand all of where your money is going, how and why, and use AI ChatGPT. If you have questions, use the tools that are out there to help you organize. I use it with tables too, all the time now. Like, I need to create budgeting systems. Hey, I have this amount of money to spend on groceries or for this amount of people or I want to, you know, I want to cook a meal for 10 people and I want it to be fancy. You know, write a grocery list for me. Everything from taxes to grocery use. AI but enough of me. I, uh, enough of this. It's a quick intro because it's a long recap and it's a great episode. You're going to love this one with the one and only Shaval slash Haley page. You'll have to see what happens. Welcome back to another episode of Trading Secrets. Today we are joined for the second time by entrepreneur, fashion designer, and America's favorite bridal expert on TLCs. Say yes to the dress, Haley Paige, previously known as Chaval. We'll talk about that. In our first interview with Haley, we discussed her impressive rise to success in the fashion industry. However, the that success eventually led to her being in a legal hot seat when she was sued by her former employer on control of what she believed was her own brand and social media accounts and even her name, forcing her to give up much of her hard work that she put throughout the entirety of her career. Today, however, we are here to celebrate some incredible news around those legal battles and discuss the future of her brands and career in the fashion industry. Hailey, thank you so much for being back on Trading Secrets.

[Haley Paige]

Yay.

I'm happy to be back.

[Jason Tardick]

So it was June 2023 that you were on last. We're in February 2025. If you guys have not listened to that first episode, go listen to it right now. But in summary, and I said it in the intro, Haley, I couldn't even call you Haley in our last podcast because you had signed a contract in which you literally gave your name to your employer without knowing. We talked all about it, but there. I've seen you talk to Senator Warren. I've seen you in Supreme Court. I've seen you've made massive change in the space. Talk to me a little bit about what the last year and a half has looked like.

[Haley Paige]

Oh, my goodness. Well, it has been a lot of poetry because it's come back to full circle. I am Hailey Paige again. I got my name back. I know, it's so exciting because I just did not expect it. I really made peace with the idea that I had made this decision, I had signed this contract, and however it's being interpreted, I just kind of have to accept it and move on with my life. And so I rebranded and went into another category. But all the while, I was still fighting because I knew it was meaningful. And I knew that because there wasn't a lot of case law with respect to social media ownership that this could be an avenue where my case could actually do some good for creators and influencers or anyone that uses social media, both personally and professionally, which is a lot of people now.

[Jason Tardick]

Yeah.

[Haley Paige]

So now that I get to kind of look back, I mean, as you know, your relationship to your story changes depending on where you are in your life. And now I'm just. I'm so grateful, of course. But I think the big takeaways are really about personal identity and how you show up in the world and how you connect to people. And for me, I'm so grateful that I never lost touch with creativity and the girl that I love designing for.

[Jason Tardick]

I mean, this whole story, there's so many takeaways from it. I mean, it's a story, I think that will live on for like in eternity because there's so much here. But give people an idea of some of the specifics you had to change. My understanding is your Instagram handle was taken. The only industry that you knew was wedding dress designing. You couldn't do anything in that space. You couldn't say your name publicly, like give us an idea of some of the specifics that you could not do, otherwise you would have been in contract violation.

[Haley Paige]

So I could not use my own name, birth name, publicly or in any business or commerce. I had to hand over my passwords for my social media account, my Instagram, which I had started, you know, as a personal account. And it grew into something much bigger, but, you know, never did I ever think that that would be a source of contention. And I was also withheld under a non compete, which was kind of shocking because honestly, being in New York City, a lot of non competes don't normally get held up. But we were in a federal court. So, you know, it's a little bit different in how the lawsuit goes, the structure of it. But I was under a major restriction where it wasn't so much about my name in that respect. It was me, the human being that actually could not identify as a wedding dress designer.

[Jason Tardick]

It is unbelievable. Why was it in the federal court though, and not the city court?

[Haley Paige]

That was just where it was originally filed. And I don't know the parameters or I guess the motivation behind what's the difference between a federal lawsuit and a state lawsuit, because there's obviously a lot of nuance there. But I've learned so much. And I got to say, the fact that my case made new case law for the federal court of appeals is really exciting because now future cases will refer to my case as who owns what accounts.

[Jason Tardick]

So what case law changed as a result of this?

[Haley Paige]

It was social media account ownership. And the way they determined ownership is by basic property law, which was kind of cool because it's probably one of the first things you learn in law school is who owns what a property and why and was it ever transferred. And so they actually used that as the benchmark for how they determine social media account ownership.

[Jason Tardick]

Interesting. I can't. I mean, I'm just. The whole story is unbelievable. It's mind blowing. What's better than when you can get a luxury product at an affordable price? Well, I have an answer for you, especially as the seasons are changing and maybe you're thinking about a different wardrobe. Quince. Quince offers a range of high quality items at prices within reach. Like 100% Mongolian cashmere sweaters from 50 bucks washable silk tops and dresses, organic cotton sweaters and 14 karat gold jewelry. The best is all Quint Items are priced 50 to 80% less than similar brands. By partnering directly with top factories, Quince will cut out the cost of the middlemen and pass the savings on. Of course. Trading Secrets I gotta give you the business scoop. So here's what you gotta do. Give yourself the luxury you deserve. With Quint, you'll just go to quint.com tradingsecrets. You'll get free shipping on your order and 365 day returns. That's Q-U I N C E.com tradingsecrets to get free shipping and 365 day returns. Quints.com tradingsecrets you go through this process before it gets to the federal court. Was there ever a discussion of like let's make a handshake agreement. I'll do this for you if you give me this back. Did you guys try and negotiate before this went to court?

[Haley Paige]

So I remember the reason the whole saga started back in March of 2019 and that's when my contract, my long term contract that I had signed was coming to an end. And so there was a big period of negotiating in which my intention was to continue doing what I love. And I soon came to find that the Delta was pretty wide. And I think too when you look at contracts, you almost have to think of it in terms of the software. That software needs to be updated and you can probably carry the relatability into athletes, you know, if they're outperforming their contract or if they signed it before they started really putting metrics on the board, when do you need to revisit that? And when circumstances that didn't exist at the time of signing all of a sudden come into play, how is it factored in? And so that's something I experienced. And while I had every hope that it would work out, I was met with a federal lawsuit. And then that's when I was like, whoa, this is how it's being interpreted. And oh my gosh. And it happened honestly so fast. And there was something about it that was almost kind of ridiculous or ludicrous and I was like, I'm going to put this over here, and what can I do? Let's focus on that. Because I was like, I don't have much control over here.

[Jason Tardick]

Right, okay. So you started fighting, though, and you went full speed. We talked about it last time. Tell me. Just remind the audience a little bit of how much, let's call it time and money you had to put into this legal battle.

[Haley Paige]

It's exhausting to even think about.

[Jason Tardick]

Yeah, it's like you just got triggered right there. It's like ptsd.

[Haley Paige]

Yeah.

[Jason Tardick]

I'm like, it got hot.

[Haley Paige]

My heart's racing. No, it's so scary because people think, okay, it's the law, and this is going to help me in some way. Typically, that's what happens when you sue someone. You know, it's like, I feel like I've been wronged and for these reasons. But the psychological toll you go through, the financial toll. I almost went personally bankrupt. I spent every dollar I ever made designing my dresses and getting through my career on the lawsuit and just to kind of survive it. But I was also very. I wanted to be strategic because there was a part of me that felt like I was naive when I signed my contract, and that is on me. I did not know what I did not know. But now, years later, I have learned a lot, and I actually do have a bit more of a backbone. And I don't need to be this, oh, I'm a people pleaser, and I need to continually make sure I'm doing things by the book and how people want to see me. I actually have to be me, and I need to stand up for myself. And so that was helpful in the motivation of it. To stay, to not lose my freaking mind.

[Jason Tardick]

It's just the idea of you build this brand in a space and you earn all this money in a short period of time, and then you have to take that money and spend it. To be able to just operate in this space and get your name back is just asinine. Like, it's asinine to me, but you did it. Since we had you on the podcast, there was a turning point. And obviously, no, we can call you Haley Page now. What was the turning point in which your battle started to move in the direction that screamed optimism?

[Haley Paige]

The big turning point was really that my former employer filed for bankruptcy.

[Jason Tardick]

Karma.

[Haley Paige]

And it's really, really interesting that that happened because. And it's obviously sad. You never want that to happen. You never want anyone to go bankrupt.

[Jason Tardick]

I'm going to speak for you. It's not sad that he went bankrupt. That is karma. That guy. I am not surprised. And those things come around when people think short term. So I'm not sad for him.

[Haley Paige]

Well, what's interesting.

[Jason Tardick]

You're so nuts.

[Haley Paige]

Is that I finally had kind of an opportunity to feel like I was no longer on the defense, because the whole process has been me. I'm a defendant. I'm defending my rights and all this stuff. And there's a big part of me that's like, I might not win this, but I've got to keep showing up. And it's really important. But once you're in a bankruptcy court, you actually get a different judge and you get into a different structure where the case is looked at from a different perspective almost.

[Jason Tardick]

Okay.

[Haley Paige]

And it just changed the whole landscape and dynamic, because when you think about it, a lawsuit is expensive. It costs money. And if you know you're in a bankruptcy court, how can you afford to continue litigation if there's other issues going on? And so, honestly, it was a very, very interesting. It was really interesting for me to learn that, because I felt like I was learning a lot in litigation and where you have no control. And then when you're in a bankruptcy court, there's actually a little bit more financial matters that come into play. And factually, what is the evidence, what is it showing? And where is there a strategic opportunity to potentially settle? And that is what was brought from that arrangement, is that a settlement opportunity came to light. And it happened in a matter of weeks. It was shocking because this lawsuit had been going on for years, Three and a half years. And. Yeah, and it was not looking good for me.

[Jason Tardick]

So if your former employer's company did not go bankrupt, it's likely you'd be here today, and I'd still have to call you Shaval and you wouldn't be able to compete in the space.

[Haley Paige]

Very likely.

[Jason Tardick]

Unbelievable. Okay, so you go to bankruptcy court and then you settle. My understanding is the settlement was around $263,000, is that correct? So still, even after all this, putting millions into this, you still have to write a check for quarter million dollars to get your damn name back.

[Haley Paige]

Yes, I had to write a check.

[Jason Tardick]

What is. What are you paying for? To just throw the contract? What? That money is being given to them in return for what?

[Haley Paige]

I think I made peace with the idea that I am paying for my freedom and really, one of the greatest loves of my life, which is designing wedding dresses and the idea that, yes, I've got to put some money on the table. It was more so that I'm going to get not just my name back and not just my ability to work and make a living again. It is that I get to be who I am again and I get to own that, while also respecting the journey I've been on and the fact that I went into shoes and I learned a lot from small business management and all that. But it was a way of me just really reclaiming who I am. And that, to me, is invaluable. It is kind of. Yet. Okay. It sucks that I had to put even more money.

[Jason Tardick]

More money in. Yeah.

[Haley Paige]

But I also didn't really wallow in that because the Runway. And like, as Jelly Roll says, you know, that windshield is way bigger than the rear view mirror.

[Jason Tardick]

That's right.

[Haley Paige]

And that's really what I felt. I was just so delighted to have that opportunity, especially after putting it in a dark place. I was like, there's probably a chance I will never be Hailey Paige again. And Shaval is a great name. I love it. I'm going to roll with it. And so I was happy kind of either way.

[Jason Tardick]

Yeah.

[Haley Paige]

So, yeah.

[Jason Tardick]

That's unbelievable. $263,000 is what you pay and you get your name back and you get the rights to work in this industry again. My financial brain is just running down a curiosity. When you have to pay that 263k, can you finance that or does it have to be like a check?

[Haley Paige]

I'm not sure. Actually. I was lucky to be in a position to offer that, but that was all the money I had in the entire world, you know, and it was after months and months and months of just complete slow bleed. Actually, it wasn't even a slow bleed. I mean, this was. This was bleeding. And I do not like the taste of my own blood. Some people do, but I do not.

[Jason Tardick]

I like that line right there. I like my blood pressure is going up and up just thinking about this. But obviously it's a great ending to a bizarre, awful, and I think just cruel story for any one of my companies. If I'm hiring, the first place I go is a sponsored job post at Indeed. That will give me the chance at 45% increase of total applicants. And 3.5 million employers worldwide are using Indeed to hire great talent fast. Get this. This is crazy. How fast is Indeed in the minute? We've been sitting here right now talking, 23 hires were made on Indeed. That's according to Indeed data worldwide. So if you're an employer, it is the best place to go. Find applicants. And if you're an applicant, you better get on Indeed. There's no need to wait any longer. Speed up your hiring right now with Indeed. And listeners of this show will get a $75 sponsored job credit to get your jobs more visible@inn Indeed.com secrets. You'll just go to indeed.com secrets right now and support our show by saying that you heard it here first. You'll go to indeed.com secrets. Hiring Indeed is all you need. He claims bankruptcy. You guys settle. Talk to me a little bit about the negotiation. Like, I'm just trying to understand the picture because I feel like this should be a documentary. And I'm wondering if I was like literally scripting this. Are you and this guy like in the same room when you're negotiating? Is it in court? Is the judge there? Like what paint the picture of like, what that negotiation process is like.

[Haley Paige]

It actually is pretty sterile in that at this point being in a lawsuit and litigation for three and a half years where it's just back and forth motions and there's just so much drama, really, that goes into a lawsuit and it's a very personal thing. Bankruptcy court was actually pretty straightforward and we still worked through lawyers and we still had to represent or argue our case to the judge, to the bankruptcy judge. And the process was honestly a little bit less taxing at that point.

[Jason Tardick]

That's good to know. It's always interesting to just like hear kind of pulling the curtain back what that looks like.

[Haley Paige]

And I think you potentially could finance it would depend on are you borrowing the money or is it somebody that is backing you? That could have been a possibility. You hear it all the time that big brands will pay for somebody's lawsuit or something like that as a backer. But in my case, it was pretty straightforward. And the settlement for me going in was it is kind of all or nothing. If I'm putting money on the table, I want it all. I want my name, I want my ip, I want all my designs. I want it all, you know, so like go big or go home and.

[Jason Tardick]

You got it all. You got it all, everything back, all that time, effort. And now with that, you're making an impact, you're making moves, you're doing things differently. I did see a clip of you talking to Senator Warren at the Supreme Court. What was some of your discussions? What are you trying to do? What were your thoughts?

[Haley Paige]

That was wild because she literally slid into my DMs and was like, hey, Senator Warren did. Yeah.

[Jason Tardick]

Wow.

[Haley Paige]

And just. Do you want to Come speak on your case because we're, you know that we're fighting these non competes and your case is pretty unique. And it was a really involved process because one, I had just signed the settlement agreement and so I'm like, so ready to move on. Right? Like, I'm just like, let me get back to dress design. I got to find my partnership. Like, I got to go. And then I got this opportunity to go speak in front of Congress. And my goodness. After starting a nonprofit to help creators and the fact that we got the social media account back before the settlement, I was like, there's definitely a lot here that I think could be encouraging in education for people. And I was terrified because you really, I mean, you're in this room and there's senators, oh man. And they're asking you questions. And there was a doctor there that was also fighting a non compete and like this man's like saving lives over here. And I'm just like, I just want to design dresses, you know? You know, it's just, it was a really cool opportunity and it was very poetic to come full circle that way because I was able to completely tell the story from start to finish, completely factually. And anyone that's been in a lawsuit knows that there is a lot of creativity that goes into that. And when things are happening in a lawsuit that do not reflect your experience, it can be really devastating, especially if you have a very strong moral compass. And again, I always want to be seen for being a good person and I felt like I wasn't like, but I am a good person. And you can't explain that in a lawsuit. The judge doesn't care. No one cares.

[Jason Tardick]

No, it's black and white.

[Haley Paige]

You know what I mean? There's no gray area, black and white. There's no feelings all day long. You know, I sparkle things.

[Jason Tardick]

Yeah, you are sparkle. Yeah, that is, that's literally your, one of your Instagram handles when you came back to it, that's literally what you do to a T. What is your take on non competes for people listening. And then when you did present your take on that, did you have any challengers and what were their takes?

[Haley Paige]

Yes. So I was able to speak on being kind of a victim. Right. Of a non compete. But also I had just started my own business and I understood wanting to protect your IP and protect your business with contracts. And if you're hiring or training somebody, you don't want them to come in and like get the benefit and then just leave and go, you know, So I, I Was really able to feel somewhat objective.

[Jason Tardick]

Yeah.

[Haley Paige]

In that there's probably benefits to both sides, but ultimately what I experienced in not just like how it impacted me, but the industry in general, all of these small businesses that invested in my collection, there were. There was such a rippling effect of stress in the industry. And even if I wasn't able to use my name, if I was at least able to work.

[Jason Tardick]

Yeah.

[Haley Paige]

Then maybe we could have filled the void for certain things in the industry. And it's like you want. You want the best people, most talented, highly performing to be able to participate. You know, we don't want to cut people out from that. Not to say I'm like, I'm the best. Nothing like that. It's just that competition's good, it rises the tide, everyone benefits and it's really hard to see the other side. So, yeah, it was really a pretty.

[Jason Tardick]

Cool moment when you're sitting there with all those senators because of course there's many opposing views on this. Did anybody step into you at all and challenge it?

[Haley Paige]

There was one senator, actually. He was from Louisiana and he was really, really tough. And I mean, I really enjoyed the back and forth because he was actually going a little bit harder with the doctor that was also speaking on non competes and he did not question me, which was kind of shocking because I thought he was going to say something about did you not learn a lot? And do not you think that where you are right now is because of the journey you had at that company? Sure, it would have been hard to argue that because you do. You learn so much the more you put into it. But I don't know. I first started, I did a monologue and I started off by saying, I just want to preface that I love my country first of all, because it is a privilege to be an American. And I really see it as we are awarded this justice system and I believe in due process and the fact that I'm just this girl that also gets to go fight for my rights, I see the beauty in that. So I just wanted to kind of set the table of. I don't want to come in thinking I've been unjust. It's been unjust and bitter. Right. I wanted to be like this didn't work out well for me. I found another way to still create. But there are issues with the system. So let's talk about it. Let's have a real conversation.

[Jason Tardick]

That's a good trading secret just to address a room when there's conflict. Like, I think that's a Good perspective to, like, get people to listen and actually hear your take. So that's brilliant. I want to. I want to ask you about this. At the height of Haley Page wedding design dress, like the. You take the brand at the pinnacle, and it will. It will supersede this. Right. We know it's going to. But at the pinnacle, what were you doing as far as, like, quantity of dresses a year and revenue? Like, what did the business look like?

[Haley Paige]

So I probably. I can't be specific here just because it's. That's probably privileged information. But what's interesting is my former employer did have public financials.

[Jason Tardick]

Okay.

[Haley Paige]

So that was actually very helpful because in a bankruptcy court, you're actually able to get. You can quantify certain things. Interesting.

[Jason Tardick]

Okay.

[Haley Paige]

So we kind of went on a little bit of a financial journey and, like, learning the business. And for me, as a designer, I never thought about that. I never thought about, like, sure, you're creative. Dresses. I mean, sales and revenue. And, like, my sales director would just be like, you're killing it. Keep doing it. You know, I'm like, oh, that's wonderful. You know, so, like, I kind of stayed out of it.

[Jason Tardick]

Okay.

[Haley Paige]

To my detriment, because I was not aware of what was really going on in the business. And that's so important to know. It's important to know, like, what's your overhead and what are your costs? And, you know, so now I can really appreciate it, and I am going into this next chapter with a much better business sense.

[Jason Tardick]

Okay.

[Haley Paige]

So that's good stuff.

[Jason Tardick]

That is good stuff. Yeah. If you had to, like, roundabouts. Are we talking, like, at the pinnacle? Like, you're moving thousand plus dresses, like, thousands of dresses.

[Haley Paige]

Oh, for sure.

[Jason Tardick]

Okay. So you're moving thousands of dresses. Okay. When this contract went into place, you had to become Cheval. This brand was still in place. Haley Paige wedding dresses were still in place, even though you weren't part of it and you couldn't use your name. Did the brand take a hit as far as, like, units sold, profitability, revenue? You don't have to get the specifics. But did it take a hit when you were removed from it?

[Haley Paige]

Yeah. Cause that was something we analyzed, and just looking at the yearly numbers and, you know, it's kind of a simple graph. Is it going down or is it going up? But what's interesting is this was on the heels of COVID and, I don't know many businesses that didn't take a hit during that time, you know, and other variables at play in the business model that, like now learning to manufacture shoes. I'm like, gosh, you got to get your costs down. You don't get your costs down and you don't have the right margins. You are not going to make money. You just won't because there's too many business expenses.

[Jason Tardick]

Totally.

[Haley Paige]

So, yeah, it's. It definitely you could see too, that I think with the store base, because it's a wholesale business, mostly all the stores that kind of stopped selling the collection and they had their own reasons of that too, and you could see the pattern there. But I just feel the real takeaway for me is that the relationships were already there and those moments had happened. And so, yeah, what I was going through was really traumatic in a lot of ways, but it never overshadowed how much I loved doing what I did right and designing those dresses. And it's not tarnished for me at all. It really wasn't during the lawsuit either. And I still wanted girls to get the dress that they wanted.

[Jason Tardick]

Yeah, exactly.

[Haley Paige]

I really wanted that for them. I was like, just because this is going on, if that dress is speaking to you, go grab her, go grab.

[Jason Tardick]

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[Haley Paige]

Yes, that's such a great question. I think, because my support system and my community has been so die hard and really making me feel accountable in that they're like, whenever you're ready to get back out there, we'll be ready too. And that mindset for me was kind of everything. It allowed me to say, let me take my time in finding my footing here because this has been a serious moment in time for me. And now that I've got it all back and I get to go back into it, you know, what did I learn? Like, not to rush. What did I learn? Okay, let's make sure this is a financially healthy decision. It's like, when I was going into finding my next deal, it was a completely different set of parameters than back in 2011, right?

[Jason Tardick]

Totally.

[Haley Paige]

And so I was trying to be really intelligent and strategic about the decision and take my time, because had I been like, I gotta get back out there, I gotta get dressed. This, I gotta go, go, go, you know, and, like, should I just redo all the dresses that were doing really well and, like, you know, and of course that crossed my mind, but I never thought for a, oh, I don't want it. I can't do, really set it in stone that I want to be known for being a dress designer. And that's something that I've always felt the best about myself with. And I know you don't want to be known for your accolades, your success. You want to be known for your character. But I also want to be known for dresses. And now I get to do it again. So it's like, that's all that matters.

[Jason Tardick]

And it's also power of community. Right. Even if you're stuck when the community stays with you. They'll be right back. So about 10 months ago, you got your full rights to your and IP under the brands including Haley Paige Bridal Blush by Haley Paige. Haley Paige occasions all social media associated with your name. Since then, 10 months, what has it looked like? And what does it look like from this point on as far as business planning, now that it's all back in your portfolio.

[Haley Paige]

Yes, that whole mouthful took a long time to actually put in place because you think about your registry with the uspto. You think about, how am I going to protect my intellectual property? Do I even want to Own it myself or do I want to actually put it under an llc? Right. And like you, you start to think about all these layers and things that you can do to really, like, create a robust structure for branding. And so. And I was lucky to have an incredible mentor. And Conrad is an amazing financial whiz, you know, and he's been such a soundboard for me of like, let's think about this before we make a decision. Let's protect it and do all the right things. And so the past 10 months has really been running a robust and smart.

[Jason Tardick]

Process to get back up and running.

[Haley Paige]

To get back up and running and to find my next partnership because I knew I did not want to manufacture dresses because it's not my specialty. My specialty is actually designing, dressing and branding. Yeah. I want somebody to bring that economic intelligence to this because it would be the best combination of things.

[Jason Tardick]

Okay, we're going to pause there because we're going to get in the future, but we're touching on something here that impacts everybody. And it's a book I wrote about love and money you went through, which was the most unexpected and hardest challenge that I'm sure you possibly could have ever fathomed. And you have all this wealth and now all your wealth is depleted fighting for it in situations like that, statistically, based on the book I wrote, that will break relationships. That will break relationships. But when you were on last time, you said it actually strengthened your relationship. So just talk to me a little bit about the concept of like the importance of your partner when in business distress and the many moving complexities of love and money, especially in a situation like this.

[Haley Paige]

Yes, that was. When you think about finding the right partner in your life, everyone's like, well, what do you look for and what are your non negotiables and all this stuff. And ultimately what it all comes down to is respect. It's all about respect in your relationship. And if your partner respects the journey you've been on and they respect where you're going, you have an amazing default. And that's what I've had with Conrad is he met me when I was like, I'm a dress designer and I want a show. And I was in such a different place of my life and so was he. And then literally I lost it all. I fell from it and there was a big tumble there. And not only that, but I lost all of my value financially. I could not contribute to our little household. And so he was able to say, you know, I've got you and I've got your back and you can live rent free here all the time, you know, and, like, a lot of people don't have that. But even more so than that is just being able to kind of treat our relationship a bit like a mentorship because we both have strengths in different categories. And so that's really nice because it's a bit yin and yang of, like, I know we both know this. We're going to fight for who knows it best. It's not been like that. It's been like, actually this might be a blind spot for you. And so I'm really proud of our relationship for sure. And the fact that we've kind of had to take a back seat to life, to marriage, to kids, to all these things that a lot of people are really on a different. They're just at a different pace than we're going. And it's been nice that we haven't felt pressured or pressuring each other. This is going to take a while, so let's just hunker down and still have joy in our lives and our relationship. And I never anticipated it, but I'm so grateful for him.

[Jason Tardick]

I mean, it's beautiful because I think a lot of people say respect, and then they're tested, and you guys were tested. And obviously the strength of that respect is so next level. You guys got through it, and now the future's looking bright for you. So it was about 10 months ago that you had to get everything in place. You talked about some of the nuances of that. You're now here today. We're looking in 20, 25. What's the future look like in your business? It's all back. The LLCs are running. You're getting everything taken care of. Where do you go? How do you. How do you start? What's your next business move?

[Haley Paige]

We have so many dresses to make.

Dresses rolling.

[Jason Tardick]

Production switch on.

[Haley Paige]

Exactly. All systems go. I do, like, feel like confetti cannons go off in my brain when I. When I think about it, because it's just. It is really such a celebration for me.

[Jason Tardick]

Yeah.

[Haley Paige]

And that is something I actually want to do first is I actually want to have a moment to celebrate with the industry and, like, do something that's, like, proper to paying respect to the community that supported me through this. These brides, like, these fashionistas, whatever it is, like, I want to feel like, can we just. We hug this out? Like, this is so exciting.

[Jason Tardick]

Yeah.

[Haley Paige]

So I want to have that moment. But I think in terms of business, you know, I've Been really vetting and trying to find who is this new partner going to be for me? And I've met with over 10 different companies, and I went into it a little timid and really skeptical. And while I tried to not be jaded in all that I've been through, it was hard to feel like, do I need to make sure that this is not going to set a bad precedent later? And I still knew that I wasn't the best business person, so I had a financial advisor helping me through a lot of the conversations because just higher level, what am I not listening to in terms of the music here? So that was helpful and having a great mentor as well, and then an amazing legal team.

[Jason Tardick]

Okay, so you're talking about a partner. And I think that's. Honestly, even just bringing in a financial partner is so smart. It's. Obviously, you've learned a lot by bringing experts in, but who is this mysterious partner you keep referring to? Come on, give me something.

[Haley Paige]

Oh, I can't kiss and tell.

[Jason Tardick]

Not yet.

[Haley Paige]

After all that I've been through, I have to be so careful.

[Jason Tardick]

Keep your lips sealed. I get it. A timeline. Like, maybe we'll know more. And what.

[Haley Paige]

What I can tell you is that a deal has been signed.

[Jason Tardick]

A deal has been signed. Something is coming. And if we want to know where it's coming, where do we go to check it out?

[Haley Paige]

Definitely my Instagram, which is back.

[Jason Tardick]

Ms. Haley Paige is back.

[Haley Paige]

Is back in full sparkle force.

[Jason Tardick]

Her full sparkle force. All right, so you gave us a little tease there. But everyone go make sure that you're following Ms. Haley Paige now that you have your account back, because something's been sealed and something is coming now, Ms. Haley Paige, before we wrap, I got to ask you this. There are a lot of people that listen to this show that are getting ready for weddings right now. I couldn't ask you this last episode because we couldn't even talk. I couldn't even say the word wedding. I couldn't even say your name. So I want some tips as all of these. These brides are getting read to buy their dresses. As a consumer, what are some things that they should be looking out for? You know, you went through something in a contract where you didn't see something, and you can now give people advice on that. But now, in the consumption of a wedding dress where places they might be maybe getting taken advantage of or something they should look twice at.

[Haley Paige]

Now that I'm back in my element and getting to give advice and tips to brides again, I am so Grateful that I've had the credibility in this industry and that there's real goodwill. And I feel like when you're shopping for a wedding dress, you want to really feel like you're in a trustworthy environment.

[Jason Tardick]

Yes.

[Haley Paige]

And I think so many stores do this really well that they hire amazing sales reps that know exactly how to make the bride feel comfortable and, like, let me hold your hand through this. So the first thing I would say is that going to a store where you just feel good energy.

[Jason Tardick]

Yeah.

[Haley Paige]

And that, like, you have a good rapport with the sales associate and that they have a real good selection of dresses. Because I always say, you know, your dream dress.

[Jason Tardick]

Yeah.

[Haley Paige]

It could pleasantly surprise you. You could go in thinking, you know, I'm Cinderella, you know, and leave like a total, like Sharon Stone, you know, like. But I think you do want to try a little bit of everything.

[Jason Tardick]

Okay.

[Haley Paige]

And try all kinds of designers. You know, there's so much talent in the industry that you owe it to yourself to kind of play dress up a bit. And then, of course, with the financial piece, I think you need to be comfortable and realistic with yourself and what you really want to spend. And again, as I say, this industry has a lot to offer. And so I always try to encourage girls that if you have a low budget, don't think that you're going to compromise too much on your dress. There will be a great design out there in your budget. I believe that emphatically so. I try to don't put too much expectation in. You know, happiness is about removing that expectation a bit and kind of letting yourself be dazzled by it and, like, fall in love with your dress.

[Jason Tardick]

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[Haley Paige]

Don't forget alterations budget. Interesting, because alterations is really where a lot of the magic happens. And this is why I always tell brides, the dress has to fit you.

[Jason Tardick]

Okay.

[Haley Paige]

That needs to fit your beautiful body, not vice versa. You know, not like you have to fit this dress.

[Jason Tardick]

Yeah.

[Haley Paige]

And so the alterations is really where a lot of tailoring and a lot of fine tuning can come in. And I always remind brides, you've got this budget for your dress, but do you also have an extra amount so that you can really make sure it fits you perfectly?

[Jason Tardick]

Okay? I like it. We also had the apartment guy on. He goes through all the apartments in New York City and talks about value to price to square footage. And he gave us a strike zone of apartments that are $4,000 to $8,000 a month in New York City. There's very little variability when you're shopping around. So he said you might get a place that's 7,500 and you might be able to get an identical place to 4,500. So he said, if you're in that 4 to 8k zone, really do your research because you might be overpaying and get the same value for something on a wedding dress. Would you say there's a strike zone like that? Like if you're spending over 5k on a dress or over 2 1/2k on a dress, like, your upside value, you know, will be similar to even if you spend seven, half or ten. Like, is there any kind of strike zone like that?

[Haley Paige]

Actually, I don't feel like there is. I think that when you're paying more for a dress, you're likely getting a better quality of fabrics and a little bit more complexity in the construction.

[Jason Tardick]

Okay.

[Haley Paige]

Like the amount of horse hair that goes into a lot of These dresses, I mean, you would be shocked at how long it takes to sew the horse hair and get it in the right spot and then to alter it and do all that. And so like, I think there is a lot more that goes in to higher price point. Like is the beading hand done or is it done by machine? You know, there's a big difference. It can still. Both dresses can look absolutely beautiful, but one is done by hand, you know, and another is. It's maybe an all over application or something. But it's weird because like when I talk about price with wedding dresses, sometimes I feel like it dulls the shine of it.

[Jason Tardick]

Yeah.

[Haley Paige]

Just because it's like I don't want a bride to be turned off by a dress that she absolutely loves just because of the price point or just because, you know, she thinks, well, is it not good quality? You know what I mean? But I do design premium dresses and I now that I know the business side a little bit more, you know, like I know what kind of labor and cost and magic really goes into these dresses and it's so worth it. Like to me it's like if you're gonna spend like a little bit in areas of your wedding, like the dress is where you should do it.

[Jason Tardick]

I like it.

[Haley Paige]

I mean, unbiased, right?

[Jason Tardick]

Unbiased from the wedding design. Dress yourself designer.

[Haley Paige]

Yeah, it's just such a big part of it and like you want to just feel like this is your goddess moment.

[Jason Tardick]

I love that.

[Haley Paige]

Go for it.

[Jason Tardick]

Go for it. Speaking of go for it. This is, this is a little stretch. Trading secrets question. I gotta ask it though. What is the most like expensive dress you've ever designed? How much was it?

[Haley Paige]

So I had a finale dress that was hand done embroidery and it was actually a toile, scenic toile, which is the print that I use for. She is cheval. But this was years ago. I've always been into toile print. I don't know why, but the entire embroidery was toile. And we never actually sold the dress because the cost to make it was so expensive. And I think like the actual landed cost of that dress was somewhere around 10k just for the material and the work that went into that dress.

[Jason Tardick]

So why wouldn't you sell it? I don't understand.

[Haley Paige]

Because it's really tough to offer something to multiple stores that's at that level of detail. Like typically the higher up you go in a price point, the less available your dresses are. It's almost like Ferrari, you know, like they only have certain models, they Make a year. And they only offer it to certain people, you know, and it becomes a lot more exclusive, so the aperture really starts to narrow. And to be honest, while Haley Paige is a premium brand and I do want that gorgeous quality, I do want it to be accessible still.

[Jason Tardick]

Yeah.

[Haley Paige]

And so there's this dance you kind of a waltz, I call it, that you have to do where it's like, I want you to have an amazing designer dress, but I also don't want it to be so far without being in reach for you, you know? And so that's kind of my job going back into this is how can I do that?

[Jason Tardick]

So in that 10k, I think that's so great that you're doing that. In that 10k example, do you just take the loss or do you just sell one unit?

[Haley Paige]

No, we just did it as a showpiece.

[Jason Tardick]

A showpiece.

[Haley Paige]

So it wasn't even sold?

[Jason Tardick]

Yeah.

[Haley Paige]

Unbelievable.

[Jason Tardick]

Oh, my God. You can't make it up. That is good stuff.

[Haley Paige]

But there's been stuff where you can put, like, real diamonds in it and that really ups the cost.

[Jason Tardick]

Have you ever done, like, a one custom piece?

[Haley Paige]

I've done some custom stuff that has.

[Jason Tardick]

To be over 10k, though the custom.

[Haley Paige]

Stuff is a lot. It's just because of the labor that goes into it. Right. We did this, like, fringe piece that Carrie Underwood wore years ago, and that piece alone took like, a hundred hours of just, like, hand sewing.

[Jason Tardick]

And what does a piece like that cost?

[Haley Paige]

We didn't sell it. Which is just funny because, like, all of our most expensive stuff, then what do you do?

[Jason Tardick]

You just lend it to, let her wear it and then take it back?

[Haley Paige]

Yeah, yeah. It's more of like a PR piece.

[Jason Tardick]

More of a PR play. And then you just put it.

[Haley Paige]

Yeah. So it's like a marketing. Interesting marketing budget.

[Jason Tardick]

What do you think? If you were selling that piece, what do you think it would sell for?

[Haley Paige]

Oh, gosh. I think something like that would be upward of 10,000.

[Jason Tardick]

Wow. Probably. This is so cool. I love learning about this industry. And I think you're right. Like, you can get. It sounds like you can get a great dress at a good budget. But, like, that does feel like at a wedding, that should be where you're spending your money. I mean, that's the phone. It's the dress. It's the dress. All this money is going into flowers. Tens of thousands of bullshit. Put it into the dress. This is ridiculous. And we're going to stay tuned because obviously you're going to be in the game again. So that's right. We're going to have to check out that. All right, now, Haley, before we get your trade secret, today's episode, it's sponsored by Symbiotica. So we're gonna play a quick little game. We're gonna taste test two of my favorite products. This is the glutathione. This stuff is unbelievable. It will remove toxins, which is great, as we're here right now for the big game this weekend. And this is best taken on an empty stomach. And then the second product, which is my favorite, is the vitamin C. So this ignites collagen production to tighten and brighten the skin, helps with immunity defense. So the first question before we taste test on the vitamin C Symbiotica, you've had to defend a lot. You've been. You've been at the Supreme Court throwing your defense shield on. What is one trick or one tip you would give someone that's listening right now that is in the defense in some area of their life, I would.

[Haley Paige]

Say stay humble in the victories and gracious in the defeats.

[Jason Tardick]

Wow, that was a line you just dropped. You know what my takeaway? Biggest defenses. I loved when you talked about how when you gave your pitch, you had talked about your grace. Like, I am grateful for this country. I am grateful I get to do this. Even though my experience put me at rock bottom, that experience gave me this opportunity. And I think when you tee and frame something up like that, you're gonna have people listening to you. And there's no way to be on the defense and get anywhere if you're not hurt. So that's my trading secret on the dc.

[Haley Paige]

Oh, I love that.

[Jason Tardick]

So let's take a little taste test. The Symbiotica vitamin C. Thousand milligrams, actually. Can't wait for this. Here we go.

[Haley Paige]

Bottoms up.

[Jason Tardick]

Citrus. Vanilla to the carrot. That's incredible. Ooh, that's tasty. Isn't it?

[Haley Paige]

It pops.

[Jason Tardick]

It pops. Do you like spicy food or no?

[Haley Paige]

I do.

[Jason Tardick]

See, I like spicy food. So it's a big flavor. I'm here for it. All right. Glutathione removes toxins best taken on an empty stomach. What is one thing. You've had toxic energy thrown your way here over the years. What is one thing that you do to remove toxic energy in your. What's one trading secret?

[Haley Paige]

Okay, I'm going to get a little philosophical here.

[Jason Tardick]

Get it?

[Haley Paige]

But what I will say is that the weight does not get lighter. Your back gets stronger. So the more toxic energy and adversity you're exposed to, the more you are really exercising your resilience muscles.

[Jason Tardick]

Wow.

[Haley Paige]

And you just get better at processing and detoxing. The bad.

[Jason Tardick]

Wow. The weight doesn't get lighter. The bad just gets stronger.

[Haley Paige]

That's right.

[Jason Tardick]

That's a. That's a drop right there. Let's do a taste test. Like, usually I give my trading secret, but I don't. I think that's just like the mic bat, right?

[Haley Paige]

Yeah.

[Jason Tardick]

That's going to be a good clip right there. Here we go. Oh, okay. A little thicker.

[Haley Paige]

This is a thicker consistency indeed.

[Jason Tardick]

Citrus berry, very glued.

[Haley Paige]

I had some king cake this morning. Is that gonna mess this up or what?

[Jason Tardick]

I think it's. I don't know, but I'm ready for it. It's the master antioxidant. All right. Daily. It is so good to have you back with good news. Almost two years later, and you are now free. The handcuffs are off, and you're helping people. Before we get your trade secret, you're also helping people make sure that their handcuffs never get put on. So talk to me just a little bit about a girl you might know your non for profit organization. Tell everybody what you're doing.

[Haley Paige]

We are trying to put out safeguards for creatives, especially in the formative years of their career, where they might be leading with a bit of naivety in. I want to get my dream job and I want to get my Runway. We'll figure everything else out later. That's never a good mentality. And you could set a precedent for yourself and get yourself into hot water like I did. So we want to get ahead of that and the three factors of the nonprofit. One is curriculum through experience based content, so hearing stories of what can actually happen. The second is referrals to pro bono or low bono attorneys. We've had so much interest in our case, not just from creators and people, but from attorneys that were following the case, and now they've offered their services to help creators.

[Jason Tardick]

Wow.

[Haley Paige]

Just wonderful.

[Jason Tardick]

Genius.

[Haley Paige]

And then the third part is money, honey. You know, we do a financial grant once a year.

[Jason Tardick]

Wow.

[Haley Paige]

And we're actually awarding one at the end of February for 2024.

[Jason Tardick]

Oh, my gosh.

[Haley Paige]

So it's just money in your pocket for your business or for a contract review or for a lawy.

[Jason Tardick]

Wow.

[Haley Paige]

Whatever you may need.

[Jason Tardick]

So if you need a legal resource and any type of advocacy, people will just go to where to find more information.

[Haley Paige]

Yeah. A girl you might know. Foundation.org okay.

[Jason Tardick]

There you go. Check it out. Now, Hayley, we got to get your trading secret. It's good that I'm not saying Shaval. I'm saying Haley. What is one trading secret you can leave our listeners with?

[Haley Paige]

It's not the pursuit of happiness. It's the happiness of pursuit. And it is not about like the journey or the destination. It's about who you become along the way. That is my secret.

[Jason Tardick]

Okay.

[Haley Paige]

It's like, do you like who you're becoming? Because that's the most important thing.

[Jason Tardick]

What if you find yourself in a position, if someone's listening to this right now, where they don't like who they're becoming? What do you suggest?

[Haley Paige]

Stop, drop and roll. Stop, stop, drop and roll. Let's reassess.

[Jason Tardick]

Because that pursuit is everything that matters.

[Haley Paige]

Yeah.

[Jason Tardick]

That is awesome. Ailey, it is so good to have you back on. We're so excited to see what's next with you. You're. You're going to pop. The wedding dresses are back. Everyone is now going to go follow your page because your page is back. You know, where can everyone find everything you have going on? Talk to us.

[Haley Paige]

Haley's page.

[Jason Tardick]

Say it with pride.

[Haley Paige]

Ms. Haley Page is back.

[Jason Tardick]

Is that where they can get all the information of everything?

[Haley Paige]

Yeah. And haileypage.com launching soon.

[Jason Tardick]

It's back, baby.

[Haley Paige]

That's right.

[Jason Tardick]

Haley, thank you so much for being on this episode of Trading Secrets. What an honor.

[Haley Paige]

Thank you, friend.

[Jason Tardick]

Ding, ding, ding. We are closing in the bell with the one, the only David Ardern. The curious Canadian. From Haley Page to Cheval. Back to Haley Page. David. One, it's good to have you back. Two, what was your biggest trading secret you learned from Ms. Haley Paige on.

[Haley Paige]

This episode, part two, my biggest trading secret. Putting me right back in the hot seat back here. It was great to have Haley on. I think my biggest trading secret was really just the takeaway that no matter how bad it can seem and we're talking not even be able to use your own name, she's still able to take such life lessons out of this. And I was blown away by the perspective that she had gained that talked about all the lessons that she had learned and her trading secrets too. Just having absolute kind of clarity on her journey and said it's not. What did you say? It's not the pursuit of happiness. It's the happiness of the pursuit. It's not about the journey or the destination. It's who you become along the way. I'm like this person got her name taken away from her as it relates to her multi million dollar business and here she is on the other side named back. And she's got really not like, doesn't even seem like a bad word to say about it. She's actually like, came out on the other side a better person. I just think that we have all. We all have things that drive us crazy that we're dealing with. If we're able to take the same approach to those situations and apply them to our life, how much better can we be all be because of it? And she's proven that it's possible. So that was my biggest takeaway, my biggest trading secret. How do you feel about that answer?

[Jason Tardick]

I mean, honestly, perfectly said, I put you in the hot seat. That's. That's the biggest thing I think about, like what I complain about on a day to day basis and just the, the words of complaining is manifesting negativity and stress into your life. And like the fact that, that Haley had all this success, she made all this money and she took all that money and depleted it fighting for her freaking name, in which someone had access to her personal Instagram account and she couldn't even compete in the space, the only space she knew to earn a living and still has this type of optimism. It's beautiful. And no matter who you are, what you do, or how you do it, like, there's something that you can take away from the way that she sees life and the bright she could see and everything. And weirdly enough, David, when you're going over this monologue, it brought me right back to a conversation I had with a friend who actually owns a stem cell research lab. And it was kind of wild what he said. He's seen thousands of people come in for cancer treatment. Right. And if it's the point that you're going through stem cell, it's like that's kind of like one of your last outs. And he said that he at this point can almost tell who's going to survive strictly based on the optimism that he sees in them and the calmness of their partner. And he said, and he said, I've seen thousands of cases, and if I see someone optimistic and their partner can stay calm is like a foundational piece. They're gonna. I've seen success. And like when he, when you went on that little monologue there, it's the first thing I thought about. And it reminds me, you know, of just like straws, at least some takeaways from this example and her partner and the calmness and everything there.

[Haley Paige]

That that was gonna be my other trading secret was f. Like, just find Yourself a great life partner. But it's true. Like, think of in this day and age, and you've talked a lot about finance and relationships and how it can affect relationships in your books. Someone who just stuck through with her thick and thin. I love the term she. Rent. She said she. He let me live rent free in our. In our place while I figured it out. And I always said this too. You know, obviously, I'm happily married and Ashley's amazing. And there was a time where people were asking me, like, what was it about Ashley? Like, how'd you know she was the one? And I said to. My answer to that question to this day is, she's the first person that I was ever with where I actually was looking forward to going through some of the hard times with. Like, I actually was not afraid of hard times with her. It wasn't about the highlights. It wasn't about the trips, it wasn't about the vacations, it wasn't about the dinners. It wasn't about the nights out. It was about knowing that if I lost my job, she would support me. If someone in my family got sick, she would support me. If. If she got sick, I would want to support her. You know, it's. It's. You just have that feeling where you can look at that person, know that no matter what happens, like, you actually, there's a. As bad as it can be, there's a. A level of excitement that you have someone or you can support someone to that level of helping them. And that's what I felt there. And to hear her have that and related to her unbelievable story and just how much, like I said, how much better she's came out the other end, it was pretty inspiring. It was one of the best, like, part twos of having someone come back on, because it's like, wow, she figured this out and she has no bad feelings about it.

[Jason Tardick]

Yeah. I mean, I honestly don't even know how to respond to what you just said, because it was like, perfectly said. Like, it was just. That's. That is. It's the number one most important decision you can make in your life. Your partner. And then when you hear her talk about how, you know, Conrad was like, literally her, like, ride or die foundation, like, everything, man, that's. That's special.

[Haley Paige]

And it sounds so, like, almost cheesy and simple, but you're really peeling back, like, all of the. And it's like you're really kind of relying on this person just to help keep you alive. Right. Keep you through the day. And Keep your spirits up. You're not talking about a material thing. You're not talking about any, like, necessarily providing anything. Obviously, there's elements of that, but, like, you're just looking for a good human being. Like, a good human being who's going to help you get through emotions and feelings and. And anxieties and stresses. Like, it's not. It's the nuts and bolts of it. And to hear her have that support system and come through such. On such a high was. It was great. It was great. Great episode.

[Jason Tardick]

It's a great episode. Another takeaway. I talked about it a little bit, and it's my Trading Secret takeaway, but I have the intro. I thought it was really cool when she talked about how her intro when she was speaking at the Senate testimony, and I thought the way she framed her intro was important. I'm going to play it real quick.

[Haley Paige]

Ms. Haley Page, you're up next. Good afternoon, everyone. This is such an honor. Thank you so much for having me. I love my country. I am somebody that knew what I wanted to do at a very young age in life.

[Jason Tardick]

I love it. Like, she came out and she set the stage for exactly what she wanted to do and brought everyone's guard down. Now, Chris Voss, one of my favorite guests, of course, he talks a lot about this, like, setting the stage with your first words. And some of the big things he'll say is, like, when you're about to give someone harsh feedback, one of the things he'll set the stage with is like, this is going to sound really hard. Like, this. This really might hurt your feelings. And it's interesting how like. Like just certain comments of how you introduce what you're doing and saying or how you're doing it can really have an impact on how the message is heard.

[Haley Paige]

In my takeaway from hearing that whole scenario of her doing that was that Senator Warren slid in her DMs.

[Jason Tardick]

Yeah.

[Haley Paige]

And we've talked a lot about, you know, influencing and is it going away? And how it relates to Rewire Talent Agency and all that. It's like, this is you. And you've been adamant, like, it doesn't matter who you are. You're President, United States, you're a senator, you're a Fortune 500, you're CEO, you're raising cane CEO. You have to have some footprint, some digital footprint, some kind of social media presence. So I thought that, you know, tying those two things together, like you said, setting the stage was amazing. But even to get on that stage, you have a senator that's cruising Instagram, finding this person, DMing them. And I mean, that's the way the world that we live in.

[Jason Tardick]

So I mean, like, think about that. That is like, what a wild world that we're living in. That, like senators are DMing just like everyday individuals that. Well, Haley's not an everyday individual. She's like a star. But it's just crazy. Like the world that we're living in, it's. It seems like accessibility is at an all time high right now. Like, it feels like everyone's just accessible. Does that. Like, even, even, like it's just like. I don't know, I feel like everyone's accessible now.

[Haley Paige]

It. In the. The scary part is not even scary part. I think the thing that we don't realize is they're. You're right, they are accessible and they're pretty easily accessible. And it's almost like invisible guidelines or feelings that make us think maybe some people are less accessible. But if that person's not accessible and they're of some kind of stature, they definitely have a team that's accessible. Right? And it's like, if you really want to, if you really want to put it out there, if you really want to ask a question, get like, put your, you know, put your foot out there, try and get an opportunity. Like there's a will, there's a way, like everybody is accessible. I mean, I get DMS all the time for people trying to date you.

[Jason Tardick]

So you never pass those along.

[Haley Paige]

I actually there. There actually was one that I was like, you know what, Jay?

[Jason Tardick]

You never passed any. You.

[Haley Paige]

I've.

[Jason Tardick]

You've never passed along Someone requesting a lot of them.

[Haley Paige]

Don't pass my test.

[Jason Tardick]

What's your test?

[Haley Paige]

Just the eye test.

[Jason Tardick]

What's the. The eye test? Oh, yeah.

[Haley Paige]

Click on their profile, see what they're all about. See what. You know, what you would. They're getting good vibes.

[Jason Tardick]

I'm trying to find two and two together. Do you ever ask questions or. No?

[Haley Paige]

Oh, no, no.

[Jason Tardick]

I.

[Haley Paige]

Because I don't want to. I don't. You know.

[Jason Tardick]

Did I tell you the time I went on a date? And Evan, if everyone knows probably at this point. Evan's my business partner. He. He's like, oh, I want to meet her. So he came and met her and he just start. He pulled out a notepad and started drilling her with questions. What are your intentions? What? Like, I was like, dude, chill out. Like, what are you. It was like, it was like a skit. And I felt. And I'm like, why are you doing this. He's like, well, I'm protective over you. I'm protective over you. I want to guard your heart moving forward.

[Haley Paige]

I'm like, oh, my God.

[Jason Tardick]

Unbelievable. Needless to say, that day didn't work. Work out, but maybe. You know what? I'll have you come on one of my dates.

[Haley Paige]

Yeah.

[Jason Tardick]

Yeah.

[Haley Paige]

Hey, I've said, like, I've always. There's been, like, a part of me where I'm like, all right, if we're going to do this, let's just, like, make a series out of it.

[Jason Tardick]

Can I talk about series? Can I tell you what happened the other day?

[Haley Paige]

Of course.

[Jason Tardick]

Okay, so I. On Valentine's Day, which. Are you a Valentine's Day guy?

[Haley Paige]

So, really quick Valentine's Day story. I'm not a Valentine's Day guy at all. Never have been. I told Ashley that. She was very understanding that. Very accepting of that. The first Valentine's Day together, I came home from a hockey game, and I didn't have flowers. And I was like, well, I'm not a Valentine's Day. She goes, I don't. I don't care if you're not a Valentine's Day guy. I want flowers on Valentine's Day. So at, like, 6pm I had to go get. I think I had to go get flowers from a gas station because everyone was sold out of flowers. And that was a good lesson that I learned that it's not always about me. She respected it, but she wants flowers. So I'm. I'm a Valentine's Day guy. As far as it is. Me and Carter going to pick up flowers for Ashley now. And that's about. And that's about it.

[Jason Tardick]

All right. I love it. That's. That's beautiful. Meet in the middle.

[Haley Paige]

You went to a wedding on Valentine's Day, which is actually phenomenal. It was a. Was an awesome way to spend Valentine's Day.

[Jason Tardick]

Like, no. All right, so I'm. I'm judging. I'm gonna judge right now.

[Haley Paige]

Yeah.

[Jason Tardick]

Having a wedding on Valentine's Day, I.

[Haley Paige]

Kind of love it. It's like having a wedding on New Year's Eve, though.

[Jason Tardick]

Well, that's way different.

[Haley Paige]

Valentine's Day, but it's like, you got. It's like, now it's okay. I guess instead of going out for dinner, we're gonna go celebrate and have fun and get to dress up all cutesy. Maybe go get a little cocktail before maybe go get a little something something maybe, you know, you're celebrating. Love Valentine's Day. It's amazing.

[Jason Tardick]

You know what? Maybe you're right.

[Haley Paige]

The vibes were high, I guess.

[Jason Tardick]

Like, everyone's already going to dinner, so it's like, you're going to a nice dinner. Your. Your anniversary for the rest of your life is a day that you'd be celebrating like this. Anyway, I gotta open. Dude, I've never. I've never even. I've never even heard of that.

[Haley Paige]

It was. It was good. It was. I highly recommend.

[Jason Tardick]

Okay. All right. Well, we always talk money on this podcast, right? It's the main part of it. I put this on my Instagram, but Americans expect to spend a record of 4. $14.6 billion on their significant others for Valentine's Day. But anyway, it was Valentine's Day. Let's go back to the story. And I went to go volunteer at a dog shelter. And then, of course, there. I have my eye on one. We'll see. We'll. We'll just hold that conversation for another day.

[Haley Paige]

Yeah.

[Jason Tardick]

But I was like, you talk about.

[Haley Paige]

Least surprising thing ever.

[Jason Tardick]

Least surprising thing ever. Yeah. Obsessed with this one. Really bonded with this. Okay, I'll stop. But I had the other day, I woke up and I was like, you know what? Maybe I'll do this. Just maybe I will buy an RV. Okay. Oh, God. Get like a. Like a 500,000. Like, a sick RV, right? And go get this dog and, like, do a little series. Me in my rescue in this rv. Like, going to different places in the. In the United states, hitting all 50 states. Maybe, like, doing a little podcast if someone wants to come state to state with me, doing some content, just, like, living out of an RV with my new rescue dog and do, like, podcasts and stuff. Like, it's the least Jason Tardic thing ever. But I'm like, why not? Like, what else am I doing with my life?

[Haley Paige]

I was just. And people, Jay, and I haven't been able to connect in weeks.

[Jason Tardick]

In weeks. It's been a minute.

[Haley Paige]

This is. And I feel like you're kind of getting a front row seat of, like, a phone call that we're. We would have.

[Jason Tardick]

Yeah.

[Haley Paige]

I was gonna stop you right there, and before you brought up the RV thing, and I was gonna say, can you make me a promise, Jay?

[Jason Tardick]

Yeah.

[Haley Paige]

Can you not get a dog until you figure out where the hell you're gonna live? Because you're still in Nashville. And that was not the plan for 2025. And so I was gonna come on here, and I was actually gonna grill you about it. This is my plan.

[Jason Tardick]

Interesting.

[Haley Paige]

And to hear that you've You've got it figured out in a really up way. I'm kind of here for it, though. No, I'm. I'm kind of here for it.

[Jason Tardick]

And then, like, wherever I end up, like. Because I'll check all the cities out. I'll just be like, that's where me and my dog are gonna stay.

[Haley Paige]

Yeah.

[Jason Tardick]

And, like, you can. Dude, I could put the dogs. Like, I could put. I could, like. I'm thinking, like, dumb and dumber. I could have, like. Like, a picture of the dog drip. Like, draw, like. I can't talk right now, but do, like, a painting of the dog on the van.

[Haley Paige]

Yeah. Instead of, like, the sheep.

[Jason Tardick]

Like, the sheep dog van, maybe do, like. Yeah, maybe like, a Trading Secrets logo on there.

[Haley Paige]

I don't know.

[Jason Tardick]

Maybe we raise some money for rescues or something. I don't know.

[Haley Paige]

I'm Team RV. I see hockey families that, like, get sick RVs and said, like, they drive through the tournaments and everything.

[Jason Tardick]

Yeah.

[Haley Paige]

Like, they have it. I'm like, I'm. I'm like, I. I could see myself being an RV guy. But if you get, like, a sick one.

[Jason Tardick]

Yeah.

[Haley Paige]

Drive and sleep and maybe make a little studio. And you could. You could have guests. You could do guests right in there.

[Jason Tardick]

We could do. I could do a live show. We could just pop the RV down and trade secrets, fans. We can meet you guys in, like, Chicago or something.

[Haley Paige]

I'm. If you. I'm. Hockey season's over in two months. I will come on the RV for, like, as long as Ashley will let.

[Jason Tardick]

Yeah, you and Ash could. You could bring Carter. You could do, like, a trip from. We could do Rochester, New York.

[Haley Paige]

I'm in.

[Jason Tardick]

Like, should I get. Okay, everybody, right now. Go in the comments, DM me, everything, whatever. You got five star rating. Let me know. Should I do the RV series?

[Haley Paige]

I think it would be relating it back to Haley Page. I think if you did it, you would come out of it a better person.

[Jason Tardick]

Oh, yeah. And I think I would. I think I would also, like. Yeah. I think forever in my life, it'll be an experience I'd speak to.

[Haley Paige]

I also think that you have to get out of Nashville. We've talked about that a long. For a long time. And this would force you to get out of there. And you don't need to jump into something right away and be great. I mean, if you ever were like, hey, like, I've run out of places to go. You could just live in my driveway.

[Jason Tardick]

Yeah, why not?

[Haley Paige]

Actually the coolest thing ever, just going out to the driveway, park it for a week. We're just gonna go golf and podcast and work out. And you can work and we're just gonna rip it.

[Jason Tardick]

Like, why? Why? I don't know. Part of me is like, why not? It's the least tart JC dark thing ever. I'll also tell you this, too. When I was volunteering at the. At the dog rescue place, first of all, unbelievable what they're doing there. Like, the owner, unbelievable. Shout out Catherine Wags and walks. Unbel. Just place is unreal. We're gonna do a project with them. So more to come on that. But. But I don't know. You know, I've noticed in my life this also ties to business is that, like, when you get the big deals and you make a couple good bucks or whatever, it's cool or whatever, but, like, it doesn't give you this feeling of like. Yeah, you know that. Like, hell, yeah. And the more I start to give back and do stuff for others and go volunteer and, you know, I'm working on possibly putting a foundation together right now. It's like that. I don't know. That's like, what's. Like, you're really, like, driving my gears right now. You know what I'm saying?

[Haley Paige]

I know what you're saying. And I've been. I think I've said this to you. If not, maybe I was talking to Evan, maybe something, but I was like, you know what? Why I think you're feeling this, Jay? You think it's for others? Well, it's really free. It's really for you.

[Jason Tardick]

Like, I feel you're saying you don't.

[Haley Paige]

Do anything for you ever. You don't. You do everything for others. The reason you're in Nashville was for someone else. The reason, like, you always are thinking about what you can do for others and how to please others. You haven't put yourself first in a long time, and you don't do anything for yourself other than what you would consider work. But that's not for yourself. That's. That's work. So, like, you don't do a lot of things for you.

[Jason Tardick]

It's true. Yeah. Like, I don't even spend. Like, I make this money. You don't do any good money. I don't even spend. You're like, what's the coolest thing you spent? I don't know. Restaurants. I don't know.

[Haley Paige]

No, you don't. Other than what you go work out. That's not. Dude, that's. That's like, you work for you. Like, that's all part of it. Like, you gotta do some things for you. Like, you. You know what I mean?

[Jason Tardick]

Yeah, yeah.

[Haley Paige]

You're not part of, like, a country club where you, like, take a day off.

[Jason Tardick]

No.

[Haley Paige]

Like, you don't do that stuff. Like, could. This could be it. I'm team rv.

[Jason Tardick]

I'm like, I don't know why I find this conversation so funny.

[Haley Paige]

I mean, just, I'm turning 38 to. I'm today now when the podcast comes.

[Jason Tardick]

Like, when else am I doing? Like, I want to have kids, I want to get married, all that. I don't right now. I'm single as. Like, why don't I just go do it? Get a dog. Me and the dog just go take on United States roads.

[Haley Paige]

Listen, it's my birthday today, and we are celebrating my birthday by announcing Jason Tardick's RV tour.

[Jason Tardick]

Let's go. Well, we have not announced it yet. We're brainstorming, but yes, this is.

[Haley Paige]

This is a pilot, though it is.

[Jason Tardick]

February 17th, and we should have started with that. Happy birthday, David. If anybody doesn't know, this is the Tardic family song. Every time we see someone, this is the birthday, it goes. It's your birthday. Happy birthday, happy, happy birthday to you it's your birthday Happy birthday, happy, happy birthday to you and many more. It goes longer than on that, but that's the abbreviated version. Happy birthday, David. Let's go.

[Haley Paige]

Yeah.

[Jason Tardick]

What's one big birthday BO wish you got?

[Haley Paige]

What's that?

[Jason Tardick]

What's one big birthday wish you got.

[Haley Paige]

To keep the momentum that I've created for myself going into 38 years old.

[Jason Tardick]

Down 25 pounds, has only had one drink in six week. This guy, David Arin, is a guy that is just ready to rip it. All he wants to do on his birthday tomorrow is work out. He's so he's reborn. For anyone out there that might be trying to reborn themselves like you have in the last six weeks, what's the biggest hack?

[Haley Paige]

It's just doing it, man. Yeah, like. Like today I shoveled the driveway for three hours and I was like, ash is like, you. It's your birthday. Is. We're recording this Sunday night. So the day before my birthday, she's like, oh, it's your birthday tomorrow, so just start it. Or like, get Taco Bell. You. You love Taco Bell. You've been so good. You've been trying so hard. Jay, I got Taco Bell. I took a bite, I looked at her, I said, this Taco Bell doesn't taste as good as feeling Good. Feels. Wow. I, like, didn't even finish it. And I'm just in a different place where normally I do, like, crash dieting and, like, really get myself to a place just so I can, like, get back to being bad. And, like, like I said to you before, when we were. Before we hopped on, I was just like, all I want to do tomorrow for my birthday is, like, go to the gym and, like, just keep being happy with myself.

[Jason Tardick]

Yeah.

[Haley Paige]

And I don't snore anymore, so that's been good. I've had way more energy with Carter. I sleep way better. I'm getting active again. I look better, I feel better. My clothes fit. It's, you know, it's great. So back in the gym, intermittent fasting, high protein diet, no alcohol. That's pretty much it. Just dialed in.

[Jason Tardick]

Reborn David. RV Jason.

[Haley Paige]

We are so back.

[Jason Tardick]

The Voice are back in town. All right. Wow. Well, this felt like a mini jta. Yeah, this was good. Haley, if you're still with us, one hell of a guest. That was a hell of a part two. David, anything else before we wrap?

[Haley Paige]

No, I mean, couple. Let's just. I had two more sound bites. These are gonna be great clips. Stay humble in victories and gracious in defeats. And then you talked about toxic energy. Said the weight does not get lighter with. With, but your back gets stronger. You strengthen your resilience muscles and learn how to identify and deal with toxicity.

[Jason Tardick]

I mean. I mean, dude, I got goose. I'm ready to go run through a wall. In fact, it's Sunday night with reborn David. I haven't worked out today. I'm gonna. I'm literally gonna go work out.

[Haley Paige]

Yeah. Yeah, I'm in.

[Jason Tardick]

We got lots.

[Haley Paige]

I love the rv.

[Jason Tardick]

We got other things to talk about too, but we. I don't know, like, the Bachelorette, like, maybe we have to bring Bachelor data back on because with the Bachelorette not being renewed, that's a whole different topic too.

[Haley Paige]

Yeah. Yeah. I don't think grand season is doing well. That's a whole topic that we gotta. We gotta talk about. I mean, there's a couple other shows that are getting some. I mean, love is Blind is, I think, in. In the news for all the wrong reasons.

[Jason Tardick]

Interesting. I haven't. I'm so out of touch right now with all. I haven't. I haven't watched.

[Haley Paige]

Summer House just premiered Fire.

[Jason Tardick]

Is it good?

[Haley Paige]

Yeah.

[Jason Tardick]

Interesting. All right, well, here's what we'll do. We got Grant coming on, so we'll do a whole recap maybe with Bachelor data. We'll talk about the business climate of reality tv. What's going on and and cheering for and cheering for Grant. I hope it goes well. Yeah, I had the pleasure of meeting him at, at his kickoff party and we, yeah, great guy. We had a really, really, really good time. So rooting for him. But we'll get that episode up. We'll talk about it then. This has been a long recap, David. Thank you so much for joining me. It's good to have you back. And hey, congratulations on a reborn David and maybe rvj. Anything else before we wrap?

[Haley Paige]

No, we're gonna, we're gonna hit hit end record and we're. I need to, we're going to talk more about R.V. jason.

[Jason Tardick]

R.V. jason coming off. Off the record. Guys, please, please, please go give us five stars. Let us know your biggest takeaway and should Jason go on a little.

[Haley Paige]

Third person?

[Jason Tardick]

Ew, I just icked myself out. Never ever do that again. Should I? I was trying to pose the question. I'm gonna go jump. Should I go on an RV tour? Please let me know. Okay, I'm gonna go throw up. Hopefully this was another episode of Trading Secrets, one you couldn't afford. Living that dream. It is Ryan Seacrest here. There was a recent social media trend which consisted of flying on a plane with no music, no movies, no entertainment. But a better trend would be going to chumbacasino.com it's like having a mini social casino in your pocket. Chumba casino has over 100 online casino style games all absolutely free. It's the most fun you can have online and on a plane. So grab your free welcome bonus [e-mail] sponsored by Chumba Casino.

[Haley Paige]

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