239. Sofia Franklyn: One hoodie making over $1M?! From Stanley Morgan to podcasting, how she built her own empire post-Barstool, being up front about finances and being on her own journey

Summary

Podcast Summary: Trading Secrets Episode 239 Featuring Sophia Franklin

Introduction

In Episode 239 of Trading Secrets, hosted by Jason Tardik from Audioboom Studios, social media personality and podcast host Sophia Franklin joins to share her unique journey from the corporate finance world to podcasting success. Released on June 16, 2025, this episode delves deep into Sophia's experiences post-Barstool Sports, her approach to finances in relationships, and the strategies that propelled her podcast, Sophia with an F, to impressive heights.

Early Career and Transition

Sophia Franklin began her professional journey in the finance sector, securing a position at Morgan Stanley in Utah. Despite her role in operations, she realized that finance wasn't her passion. Reflecting on her early days, Sophia mentioned, "I forced myself to major in economics because I just wanted to make sure I was going into a field where money can be made" (20:18).

Her stint at Morgan Stanley served as a gateway to New York City, where she worked with a team of financial advisers. However, her true passion beckoned when she ventured into podcasting. Sophia recounted, "I started recording on Mondays while working at Morgan Stanley," highlighting the duality of her early career (21:57). This balance was short-lived as her podcast gained traction, leading to an offer from Barstool Sports that provided a higher salary and the opportunity to discuss topics she was passionate about.

Love and Money: Financial Transparency in Relationships

A significant portion of the discussion centered around the intersection of love and money. Sophia emphasized the importance of financial stability in relationships, stating, "We both need to be ambitious. We both need to care about work, and we need to be on the same playing field" (03:52). This perspective stems from observing her mother’s relationships, where financial disparities often led to instability.

Jason introduced startling statistics from Tardik's book Talk Money to Me, revealing that 50% of relationships never discuss money, and among those who do, 75% experience significant arguments. Additionally, financial issues can lead to decreased intimacy in relationships. Sophia shared her practices, such as verifying a partner's financial standing by reviewing bank accounts, underscoring the necessity of transparency: "I need to see the numbers" (10:00).

Handling Media and Public Perception

Sophia discussed her experiences with media misrepresentation, particularly concerning her relationship with Peter Nelson, an HBO executive. She clarified, "The media really tried to put a spin on it and say he was just so involved," addressing the negative attention that overshadowed her personal life (02:47). This led her to adopt a more guarded approach in public relationships to avoid similar scrutiny.

When pressed about handling public defamation, Sophia admitted, "I think I should have said something," reflecting on missed opportunities to counteract negative narratives (43:47). This sentiment resonated with Jason, who emphasized the importance of addressing falsehoods head-on to protect one's reputation.

Podcast Success and Marketing Strategies

Sophia’s podcast, Sophia with an F, has achieved remarkable success, boasting over 82,000 reviews. She attributes this success to her authenticity and the authentic connection she fosters with her audience. Initially reliant on guest interviews, Sophia shifted her focus to solo episodes in response to listener feedback, enhancing community engagement: "I'm really trying to cultivate just me" (37:40).

She also highlighted the pivotal role of merchandise in her revenue model, sharing a standout success story: "There was one hoodie in particular that... made a million dollars" (24:48). This anecdote underscores the potential of savvy merchandising in expanding a podcast's financial footprint.

Lessons Learned: Contracts and Partnerships

A critical lesson Sophia shared pertains to the importance of formal agreements in business partnerships. Reflecting on her collaboration with her co-founder Evan at Rewire Talent, she emphasized, "If you're gonna go into business with a business partner, you guys need to have a contract between the two of you" (28:03). This aligns with Jason’s advocacy for operating agreements to safeguard against potential conflicts and ensure clarity in business operations.

Personal Challenges and Overcoming Rock Bottom

Sophia candidly discussed her struggles post-Barstool Sports, detailing how she coped with public vilification and personal setbacks. She admitted to "numbing" herself by immersing in work, which helped her pivot and rebuild her career: "I was numbing. I was just dove into work" (32:03). Despite the challenges, Sophia maintains a forward-focused mindset, advising others to concentrate on their personal journeys rather than comparing themselves to others: "You are on your own journey and your own path, and that needs to be your focus" (31:35).

Future Plans and Advice

Looking ahead, Sophia aims to expand her podcast through live interactions and deeper community engagement. She anticipates a shift towards video podcasting, believing it will enhance listener connection and increase her show's reach: "I think video podcasting is going to take off" (36:19). Additionally, Sophia is open to exploring other media avenues, including reality TV and authoring a book, once she has the time to develop these projects meaningfully.

Conclusion

Sophia Franklin’s journey from finance to podcasting exemplifies the power of authenticity, financial transparency, and strategic pivoting in the face of adversity. Her insights into managing love and money, handling public perception, and building a successful podcast offer valuable lessons for listeners navigating their financial and personal landscapes. As Sophia with an F continues to grow, Sophia’s ability to adapt and connect with her audience positions her as a formidable voice in the financial and podcasting realms.

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Notable Quotes with Timestamps:

• Sophia Franklin: "We both need to be ambitious. We both need to care about work, and we need to be on the same playing field." (03:52)
• Sophia Franklin: "I need to see the numbers." (10:00)
• Sophia Franklin: "I think I should have said something." (43:47)
• Sophia Franklin: "You are on your own journey and your own path, and that needs to be your focus." (31:35)
• Sophia Franklin: "I'm really trying to cultivate just me." (37:40)

Transcript

[Jason Tardik]

Foreign. Welcome back to another episode of Trading Secrets. Today we are joined by social media personality and podcast host Sophia Franklin. Sophia established herself as one of the first true podcast success stories while co hosting the Call Her Daddy podcast during her time at Barstool Sports, dating back to 2018. After leaving Barstool Sports in 2020, she then started her own podcast, Sophia with an F, which has also proven to be a massive success. Sophia, however, is not just a podcaster, but a trailblazer in her own right. Known for her fearless approach to discussing topics such as sex, friendships, and mental health. From her beginnings to her current ventures, Sophia has captivated her audiences with her unique perspective and unwavering authenticity. And we are here to talk all about your story and more. Sophia, thank you so much for being on Trading Secrets.

[Sophia Franklin]

Jesus Christ. That intro was like, my ego just went through the popped, right? I'm going to start being rude to people, start being crazy.

[Jason Tardik]

That's right. This is. This is your show right now. You're owning it. You're killing it. Let's start with this. So I wrote a book about love and money, right? We'll talk about the finances. We have to. If you're going to talk about relationships and we're talking about jobs, I got to go back to Peter Nelson. So he was a boyfriend of yours, right? He was an HBO exec, of course, heavily involved in this whole deal. Did. And he got a lot of attention. I just said his name, so his name's everywhere now. Like, did. Was. Was there any part of his involvement in that deal business aside, that irritated you? Because he was being the one talked about when you. When you make a comment like, I want to. The star of the relationship.

[Sophia Franklin]

No, and I think that that's kind of false. I think the media really tried to put a spin on it and say he was just so involved. Yeah, he was my boyfriend. Like, you know, you're obviously gonna confide in your boyfriend about your work and everything going on in your life, but I guess he wasn't that involved. But what was your question?

[Jason Tardik]

My question was you had said that you want to be the star.

[Sophia Franklin]

Oh, right.

[Jason Tardik]

If he overshadowed me, did you at all? Like, I will. You know, maybe we could dive into that down the road on this episode. But did you feel it all, like, he became the star in your spotlight at all? Because I just kept seeing his name everywhere, right? This thing. And, like, even, hey, Fortnite, all he's talking about is the boyfriend talking about you anymore. Like, did that at all play into the fact that you're like, I don't want anyone ever in the spotlight again.

[Sophia Franklin]

Yes, but. But not for the reasons of, like, oh, they're getting attention. For the reasons of, like, they're getting negative attention. They didn't ask to be a public figure, and I don' to be this public with a relationship again.

[Jason Tardik]

Understood.

[Sophia Franklin]

He didn't want to be, you know, talked about publicly in the news.

[Jason Tardik]

Okay, got it. All right, so back to the love and money. No professional athletes, no stars, but you have to have wealth. And so a lot of people are listening to this podcast are single, and it's about 70% women. So give me your take on that. When you're connecting the thought process of, like, your love life with money, why do they have to come from wealth? What's the thought process?

[Sophia Franklin]

So when I say wealth, I just mean they need to be financially stable. I'm not like, I need this amount, this dollar amount in their bank account. I'm not looking. They don't need to be a multi. Multimillionaire. But the dynamics in a relationship, I need them to be kind of on par with the finances I bring in.

[Jason Tardik]

Sure.

[Sophia Franklin]

So we both need to be ambitious. We both need to care about work, and we need to be on a same playing field. Or he can be a little bit above.

[Jason Tardik]

Okay.

[Sophia Franklin]

Or a lot above. I won't.

[Jason Tardik]

I won't say there's no max capacity, but. So your point is, like, what I'm hearing is I'm an independent boss. I'm making this much either level with me or even do better. That's kind of your threshold.

[Sophia Franklin]

Listen, my mom, I love her to death. She's always been the breadwinner. She's very, very attractive. And her relationships. She is single, and she's been married a few times. And a lot of those relationships that didn't work out were with men who didn't make as much as her or even worked for her at one point, which sounds like that's not allowed. HRs. Like. What do you mean? Like, they worked for her. But what did she.

[Jason Tardik]

What did she do?

[Sophia Franklin]

She. It's like the most. She works for hud, which is like the housing government agency, and she'll just get contracts around the U.S. interesting. That's the most simple way to put it. Or else it gets crazy.

[Jason Tardik]

Yeah.

[Sophia Franklin]

But it didn't work. I don't. I think it's very rare that men can be making way less than a woman in a relationship and that it works for them.

[Jason Tardik]

Interesting. Okay, so one thing you had mentioned is like the salary component of things. And what we know is that this is a true statistic. 50% of relationships, they don't feel comfortable talking about money. And then of that 50%, where they do talk about money, they say that, like three quarters of them have huge arguments about money in the relationship. And then it even ties into intimacy. So I know we're going a little deep here. But of that three quarter. So 75% of the people that do feel comfortable talking about money, that get into fights, over 50% of them say they have massively decreased intimacy because of money issues. So there's all these connections to people that talk money, don't know how to talk about healthy. And then it turns into issues and decrease intimacy. And the people that don't talk about it, there's like cheating through money. So for you to understand if someone's making what you're making or more, you clearly have to be able to talk about it. How early on in the relationship dating process are you going to be like, let's talk like, how much you make it, man. How much you make? What's your credit score? What's your debt? Like, how early are you doing that? Day one, day five, day ten? Tell me about it.

[Sophia Franklin]

Do you have my whole Fox News Daily Mail situation that went down?

[Jason Tardik]

I have a lot of your stuff, but I don't have that one.

[Sophia Franklin]

I had done a podcast with my good friend Leo Scepi.

[Jason Tardik]

Okay.

[Sophia Franklin]

And I made a joke, which it was like, mostly a joke, but there was some truth to it, that I will ask a guy to pull up his bank account on a first date. So that little clip, the media, okay, I was like.

[Jason Tardik]

But they didn't say Fox. It literally says that she exclusively is seeking wealthy partners asking for their bank statements on first dates to gauge compatibility. So I do have that information.

[Sophia Franklin]

So let me tell you where Fox News comes in. Okay, So I get sent this clip of this panel of people at Fox News, Tommy Lahren. Is that how you say her?

[Jason Tardik]

Yeah, yeah.

[Sophia Franklin]

She's on this panel. And they're discussing this clip of me saying I ask a guy to pull up his bank account info on the first date.

[Jason Tardik]

Yes.

[Sophia Franklin]

Why Fox News is, you know, spending time and energy debating this thing that I said in a podcast. Joking. I don't know. But he felt very passionately about it. Tell me.

[Jason Tardik]

I mean, like, all this podcast is taking, like, pretty much pop culture and breaking down the economics. They're stepping into that because it's a very polarizing subject which creates a lot of attention, and people want to click and see it. And the reason they want to click and see it is because they want to do it. They want to have the chops to ask them for the bank statements. They want to start talking about money and know about it. It's the only reason this podcast does. Well. It's not me. It's that people are just interested in this shit, but no one talks about it because we were never taught it in school, and therefore we don't know how to talk about it. So 90% of relationships are sitting back home wondering what their partner spends, wondering what they make, and they don't talk about it. So they hear someone like you say it, and they're, I need to fucking know because I don't do it. That's my take.

[Sophia Franklin]

That's so. That is so insane to me. And even that's not the first time I've heard that. That couples don't talk about finances. I could not do that. Am I actually asking a dude how much he makes on the first day if he's, like, younger and I'm fucking around and, like, I'm trying to push my limit and just see how crazy I can act? Because sometimes I like to do that just for fun. Okay, that didn't make me sound crazy. I will. But no, like, the real me and how I'm gonna go into dating moving forward. I wouldn't ask that on a first date. I'll be asking it, though.

[Jason Tardik]

I would say, what date number?

[Sophia Franklin]

I think the second we become exclusive and, like, in a committed relationship.

[Jason Tardik]

Okay, you wanna know what they're making?

[Sophia Franklin]

Yeah.

[Jason Tardik]

Now, are you gonna also. Because we know there's. There's another stat. I only know all these stats because I literally wrote a book called Talk Money to Me, and it's all about money and love. So 43% of married or cohabitating couples have what's called financial infidelity. So it's lying and cheating through money. But we're not talking about, like, buying a six pack of Truly. We're talking about, like, massive material cheating through finances. Similarly equivalent to, like, if you were cheating on your partner. So big stuff. Almost half of relationships do it. So if someone tells you they make a million bucks a year, 2 million bucks a year, whatever they're trying to make, how do you know the validity? Do you take the word for it, or do you actually want to see the numbers?

[Sophia Franklin]

I need to see the numbers.

[Jason Tardik]

I love it. That's great.

[Sophia Franklin]

My last relationship, it's great. I had him actually Pull up his several bank accounts so I could see.

[Jason Tardik]

And did he. What his bank account said match what he said?

[Sophia Franklin]

Yeah.

[Jason Tardik]

Okay.

[Sophia Franklin]

Yeah. Actually, the bank account was better because I'm looking at the stocks and I'm looking at, like, everything.

[Jason Tardik]

So he had more money saved than he was making?

[Sophia Franklin]

Yes.

[Jason Tardik]

What number did you see? Because we haven't said the person. We don't know which boy.

[Sophia Franklin]

In the millions. In the million.

[Jason Tardik]

In the million.

[Sophia Franklin]

Yeah.

[Jason Tardik]

Okay. And so that hit your okay, I'll date him.

[Sophia Franklin]

And. Yeah, but it wasn't. Okay, it wasn't the millions. But I mean, it wasn't that. That was not the reason. I was like, I'll date him. I was already dating him. But I needed him to verify because, listen, people are out here scamming.

[Jason Tardik]

Yeah. Oh. Oh.

[Sophia Franklin]

Like, for real.

[Jason Tardik]

The thing I always say is people, like. Gaslighting is a huge topic of conversation. Majority of people are gaslighting through assets. Right. They're making you believe something is a reality just through what they're wearing or what they're driving or what they're showing. And it's, in fact, the opposite of the reality. So I think people gaslight through their assets.

[Sophia Franklin]

Thank you.

[Jason Tardik]

Yeah, I agree with you on that.

[Sophia Franklin]

Yeah. Because I got. I think it was actually like, Barcelon Dave, like, he has a pot. And they were, like, talking, saying, well, you can kind of just tell if someone has money.

[Jason Tardik]

No, you can.

[Sophia Franklin]

No, you cannot. Those are sometimes the worst.

[Jason Tardik]

Yeah. I mean, literally, as a banker, we used. I get to see all the stuff people would do, but then I got to see their numbers all the time. And then if you're doing a big deal with a CEO or cfo, you see all their personal financial statements. There's almost never a correlation to what you think the numbers say, ever. And in fact, what I learned is when you judge a book by its cover, it's usually almost the opposite from what you see. And then, I mean, you could throw more statistics out there. Household incomes of 250k in the United States. We're in New York City. Everything's inflated here. But just go the Midwest or other areas. 250k, household income is massive. Majority of those people are driving Toyotas, Hondas, and Fords. Like, so.

[Sophia Franklin]

Thank you.

[Jason Tardik]

Yes.

[Sophia Franklin]

Warren Buffett. Yes, it's the Warren Buffett style.

[Jason Tardik]

Totally. All right, let me ask you all. We're still on this subject. I do a podcast once a year, every year, where I go in the hot seat and I have my. My co host drills me on everything, how Much you make on that deal, how much you make this year, how much you have over here? And I share all my numbers because I expect if my guests are going to share anything, even touch it, then I got to be willing to do the same. So I'm going to, I'm going to act like you're the host and there's the future boyfriend right there. And you're asking him how much at the minimum does he have to make for you to be like, I would seriously think about a long term relationship with you. What's the number? The, the minimum?

[Sophia Franklin]

It's, it's like so hard. What if he's like in med school and he's like, about to be a surgeon? But like, what's the cap for a surgeon? Honestly, 700K?

[Jason Tardik]

No, there's like, depending on what kind of surgeon. It's more than that. But we had a doctor come on the podcast who said him and his doctor buddies all tell their kids not to get in health care unless they have a huge desire to do so because the insurance in between, the government, the earnings is actually being decreased. So they're making less and less every year.

[Sophia Franklin]

That's great.

[Jason Tardik]

But back to your question. Give me a roundabout. It doesn't have to be. We don't have to. I'm going to say Sophia will never date a guy making less than this. I'm just curious, like, what do you think?

[Sophia Franklin]

You know what, all the men on the Internet already hate me for that bank account thing. So I don't, I don't think I'm going to make more enemies.

[Jason Tardik]

Yeah.

[Sophia Franklin]

I would say he's gotta be. He's gotta have a very safe savings account. Like, there has to be a question there. At least a few hundred thousand. I also live in New York.

[Jason Tardik]

Yeah.

[Sophia Franklin]

And I'm also, when I'm looking for a partner, I'm thinking, okay, what if I have kids with this person?

[Jason Tardik]

Yeah.

[Sophia Franklin]

And what if they lose their job? And what if I can't work? Like, will we still be okay?

[Jason Tardik]

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[Sophia Franklin]

When it comes to love and money, 100%.

[Jason Tardik]

Okay, let me ask you this, and then I'll move on from love and money. We'll do red flag, green flag, beige flag. I'll throw a couple scenarios out there. Tell me what it's like. First date, they asked to split the check.

[Sophia Franklin]

Bye, red flag. Goodbye flag.

[Jason Tardik]

See ya. You're done.

[Sophia Franklin]

Ew.

[Jason Tardik]

If they ask you to split the check, will you split the check?

[Sophia Franklin]

Fuck no. At that point, I would just pick up the bill.

[Jason Tardik]

So you'd be like, no, I got this.

[Sophia Franklin]

I would really try to, like, emasculate at that point. Be like, you know what? I just got it. But like, also, never text me again. That sounds really harsh. Yeah, I just think either pick up the bill or let's do. Let's go to the park and bring a baguette and a thing of cheese.

[Jason Tardik]

I like it.

[Sophia Franklin]

You know what I mean?

[Jason Tardik]

Serena Kerrigan came on saying something similar, and she said, my take on it is, first three dates, they must pay. Absolutely. And if you can't afford the big restaurant, that's fine. Do something thoughtful. What's your take on that?

[Sophia Franklin]

100%. Let's go. Let's do a picnic.

[Jason Tardik]

Okay, got it. There you go.

[Sophia Franklin]

You know.

[Jason Tardik]

All right. Someone says they have massive debt of some sort, but they. Let's say they have high earnings. Red flag, green flag.

[Sophia Franklin]

Can I say beige, beige flag on that one again, Doctor, they're going to have student loans. Yeah. You know.

[Jason Tardik]

Yep. Okay.

[Sophia Franklin]

Also, how much debt are we talking?

[Jason Tardik]

Actually, in this case, we're talking $95,000 at that.

[Sophia Franklin]

95,000?

[Jason Tardik]

Yep.

[Sophia Franklin]

High earnings, though. Yeah, it depends what field he's in.

[Jason Tardik]

Okay, depends.

[Sophia Franklin]

And we're definitely signing a pre.

[Jason Tardik]

You are also, by the way, you're. You know how we start with the funnel of, like, who's gonna End up with Sophia Franklin. You're really bringing this? No actors, no athletes, no social media. Can't be the star, can't be this. Okay, now you got to be a doctor, but you can't be a doctor with too much debt. You must have a couple hundred thousand dollars in savings. Tight here, Sophia. Next bachelorette. Fuck.

[Sophia Franklin]

I actually might need to. That. This is not good for me.

[Jason Tardik]

I saw the girl that did this song looking for a man in finance. Right. That whole thing. She came on and she was saying, there's only two of those men in the whole country.

[Sophia Franklin]

Oh.

[Jason Tardik]

There are only two men that have six, five blue eyes and have a trust.

[Sophia Franklin]

Oh, I don't care. The six, five and the blue eyes. I don't give a shit.

[Jason Tardik]

Don't care. You just want some cash.

[Sophia Franklin]

You're making me sound so bad. Here's the thing. You know what? On the flip side, what are dudes looking for?

[Jason Tardik]

Yeah, hot like you guys want physical attraction, for sure.

[Sophia Franklin]

Yes. I kind of see money and the way you look going hand in hand. They're both superficial things.

[Jason Tardik]

Yeah, yeah, yeah.

[Sophia Franklin]

Except money, I actually think is less.

[Jason Tardik]

So I wait, by the way, I'm not making you look. I'm not.

[Sophia Franklin]

You only date girls for how they look.

[Jason Tardik]

Because I agree. I agree with you. I think, like, there's a lot of behaviors that also align with something you might want in a partner that correlates to financial success in some capacity. Right. So if someone has shitty credit or someone has bad behaviors, that doesn't mean they're a shitty person. Doesn't mean anything. It could actually be adjusted and fixed quickly. But I think through, like, money and financial transparency, you can learn a lot about a human's character, priorities, total historical behaviors, their impulses. Like, you get. Truly, you can. It's not. Is like, materialistic, as I think it's made out to be. I'm here to fight that. So I agree with you.

[Sophia Franklin]

Yeah.

[Jason Tardik]

And I'm the same category there. I'm with you.

[Sophia Franklin]

Okay. Thank you. And I think girls get a bad rap. Right? Like when I made that comment about the asking for the bank account, all of these news outlets, the headline was gold digger.

[Jason Tardik]

Yeah.

[Sophia Franklin]

It's like, well, I have my own finances. I'm successful in my own. Right, Right.

[Jason Tardik]

You know, Exactly. So you just want someone to meet you there.

[Sophia Franklin]

Yeah.

[Jason Tardik]

And I totally see all that. I. If my head. If I had any criticism for it, I feel like the messaging might. We could polish it up a little bit. But I think the. I think the intention I'm, like, totally there with you.

[Sophia Franklin]

Okay.

[Jason Tardik]

Love it. Okay, let's get into some of your successes. I think your story is, like, really cool. So many people are inspired by what you've done, how you've navigated, and where you've gone. What I think is really cool is that you actually started your career in finance.

[Sophia Franklin]

Yes.

[Jason Tardik]

You started at Morgan Stanley.

[Sophia Franklin]

I did.

[Jason Tardik]

So that also might have a derivative of why these things mean something to you, right?

[Sophia Franklin]

Yes.

[Jason Tardik]

What was your job there? What'd you do?

[Sophia Franklin]

So in Utah. There is actually Morgan Stanley in Utah, but I worked in operations, so I'm not really dealing with finances whatsoever.

[Jason Tardik]

Okay.

[Sophia Franklin]

Then I kind of use that as my golden ticket to get out of Utah and come to New York.

[Jason Tardik]

Okay.

[Sophia Franklin]

Because Utah, like, what? It's not that fun.

[Jason Tardik]

Yeah.

[Sophia Franklin]

It's a little bit of a bubble. So I come to New York, and then I just worked for a team of financial advisers who. Which I do want to flex. The financial advisor who. His career just, like, rocket launched.

[Jason Tardik]

Yeah.

[Sophia Franklin]

I was working for him, and now he's my financial advice.

[Jason Tardik]

No way.

[Sophia Franklin]

Yeah.

[Jason Tardik]

How about that?

[Sophia Franklin]

Yeah.

[Jason Tardik]

That's really cool. And so you're working. That was your goal before everything happened in the podcasting and entertainment space, like, Trajectory. If you go to Sophia while she's working for the financial advisor, what was the plan like for your career? With 10 years, what did you ideally wanted to look like?

[Sophia Franklin]

So I didn't love finance. I didn't love economics. Did I force myself to major in economics? Yes.

[Jason Tardik]

Yeah.

[Sophia Franklin]

Because I just wanted to make sure I was going into a field where, you know, money can be made.

[Jason Tardik]

Yeah.

[Sophia Franklin]

I probably should have majored in something like English. Like, that probably speaks more to me. But, yeah, I was like, what the fuck am I going to do with that?

[Jason Tardik]

Sure.

[Sophia Franklin]

In hindsight, what you major in doesn't really matter too much.

[Jason Tardik]

I agree with that.

[Sophia Franklin]

But my plan was just to kind of get my foot in the door. Morgan Stanley is a huge, you know, top five bank, and we'll just see where we go from there.

[Jason Tardik]

Cool.

[Sophia Franklin]

I think I was studying for my series seven.

[Jason Tardik]

Okay.

[Sophia Franklin]

But then I just kind of didn't take it seriously.

[Jason Tardik]

It's a. That test is a bitch.

[Sophia Franklin]

Right? Right.

[Jason Tardik]

Yes. All right, so you get to that point, you're in finance. You may be a bit working your way towards being an advisor. You're making. Let me guess, around 75 grand?

[Sophia Franklin]

Yeah.

[Jason Tardik]

Wow. I nailed that. See?

[Sophia Franklin]

Yeah, well, it's. It was like, 60.

[Jason Tardik]

Okay.

[Sophia Franklin]

And then I got a raise, and then I Think we ended up actually at 65. That's it.

[Jason Tardik]

Okay, so 65. But. But also.

[Sophia Franklin]

Wait, that was inflation.

[Jason Tardik]

2018.

[Sophia Franklin]

Very true.

[Jason Tardik]

What year was that? 2000.

[Sophia Franklin]

That was like. Yeah, 2018.

[Jason Tardik]

2019 was a different ball game. Okay. So then, you know, you meet Alex, you come up with this, this idea, you start the podcast. At what point do you get to a level where you're like, I can quit my full time job? Like, how long did that take from starting the idea to being like, I could be done with it?

[Sophia Franklin]

So I was working at Morgan Stanley and recording on Mondays.

[Jason Tardik]

Okay.

[Sophia Franklin]

And then I started walking into the office and people were like, oh, you're talking about sex and all this crazy ass shit. And I like, I remember walking through the hallway and hearing my voice and there were like these two dudes like watching on their phones and I was like, I'm gonna be so fucked, you know?

[Jason Tardik]

Yeah.

[Sophia Franklin]

But then three episodes went out and then Barstool reached out. And when Barstool reached out with a contract with a salary that was 10k more than what I was making, I was like, wait, I can just like talk and talk about my life for a living and make more money? This is insane.

[Jason Tardik]

And full time at a desk. Yeah.

[Sophia Franklin]

Like this is crazy.

[Jason Tardik]

Yeah.

[Sophia Franklin]

And I'm from Utah, you know, like I didn't know about entertainment. I didn't know those avenues really existed. But yeah, when all of a sudden they're giving me 10k more and it's to talk on a microphone, I'm like, hi, let's go.

[Jason Tardik]

So it wasn't a position where cuz you had talked about the fact like, you know, this isn't good that I'm saying things that aren't kosher at the bank. It wasn't the bank pushing you out, it was you saying, I'm leaving the bank.

[Sophia Franklin]

Yes.

[Jason Tardik]

Yeah.

[Sophia Franklin]

But I think they would have pushed me out.

[Jason Tardik]

Eventually I got, so I got fired from my bank.

[Sophia Franklin]

Oh, you did?

[David Ardoin]

Yeah.

[Jason Tardik]

So I went on the reality show, got off the show and I did like a double dip thing. Like I was living like two lives. It was like I'm meeting with a CFO of a 500 million dollar billion dollar company and then at night I'm doing a good bar, period. You know, like I'm going to structure a big like interest rate derivative swap on floating rate debt. And then like at night I'm taking photos for a like weighted blanket. Like it was, it was out of control. But I had as my accident time told a story about our sex life. And that story is what ended up getting me fired.

[Sophia Franklin]

Were you going into work stressed as.

[Jason Tardik]

Like, your day job? It was the worst. Like, it was a great financial year for me because I'm, like, working all these angles. I still, to this day, I haven't worked at the bank since 2019. I still, to this day, will wake up once in a while in, like, a sweat that I'm not hitting my number or that I'm brought into the office at the bank because I, like, did something wrong.

[Sophia Franklin]

Right.

[Jason Tardik]

Still.

[Sophia Franklin]

Right.

[Jason Tardik]

Still haunted by it.

[Sophia Franklin]

It's ptsd.

[Jason Tardik]

It's unbelievable. Yeah. So I. Some sympathy for that. I understand it. So you go to barstool, you're making the 75K. And then, you know, there's been. Obviously, you've talked about it at length. There's a million articles about this. I don't want to get into the drama. What I want to do is hear some of the numbers, though, just because I think there's a lot of learning lessons with it. You guys are making more on a show than your entire salary for the year based on the downloads.

[Sophia Franklin]

Yeah.

[Jason Tardik]

Like. Like, without a doubt right now. Did you get any bonuses at all? Like, because you guys were crushing merch. You're crushing all this. Were there any other incentives other than the base or. No.

[Sophia Franklin]

Yeah. We each got 2.5 off of merch.

[Jason Tardik]

Okay.

[Sophia Franklin]

Sales.

[Jason Tardik]

And how many merch sales? Like, what did that. Do you remember what that led to?

[Sophia Franklin]

There was one hoodie in particular that. That hoodie just by itself made a million dollars.

[Jason Tardik]

One hoodie?

[Sophia Franklin]

Yeah.

[Jason Tardik]

What?

[Sophia Franklin]

Yeah.

[Jason Tardik]

What was the hoodie? Of all the people that have come on here, we've had, like, a rod grinding. A lot of people sell merch. I don't know I've ever heard of someone having their own merch wing. A million on one sku.

[Sophia Franklin]

It was crazy. Like, it was just lightning in a bottle. It was this gray hoodie, and it said unwell. Which is like this term.

[Jason Tardik]

Yeah.

[Sophia Franklin]

That I told a story about. It was a. It was a story about Morgan Stanley.

[Jason Tardik]

No way.

[Sophia Franklin]

Because I was at Coachella and I definitely had work that day. And I'm in California. Work is in New York. And I just sent email saying, I'm unwell.

[Jason Tardik]

Oh, my.

[Sophia Franklin]

And then that's all I said in the email. But the funny.

[Jason Tardik]

I. And I went up my banking days. The days I'd call off, I would be so nervous that they were. Because if I was calling off, it was for a reason.

[Sophia Franklin]

Yeah.

[Jason Tardik]

And I'm like, they're gonna See me somewhere being like, you're so full of.

[Sophia Franklin]

Oh my God. The anxiety of having to call in sick. It was just. That's all I could muster is I'm unwell. And I just. It was whatever. The hoodie said unwell on the front and I think that was it.

[Jason Tardik]

Yeah.

[Sophia Franklin]

And that made a million dollars. And it wasn't a cool design. It was just boom, got it.

[Jason Tardik]

Lately I've been trying to clean up the way I shop for groceries. Not just for my mental health, but also for my budget too. I was getting tired of standing in aisles trying to read every ingredient label, only to end up overpaying for a few healthy items at my local store. That's when I gave Thrive Market a shot. And honestly, it has been a total game changer. I'm getting the same high quality brands that I absolutely love, but for less and without compromising my standards. Thrive Market is like your favorite health food store but online and way more affordable. I'm talking about the premium brands like Primal Kitchen, Simple Mills and many more. All delivered to your door and up to 30% less than you'd pay at a traditional stores. Everything they sell is non GMO and meets incredibly high standards. They actually have a ban over thousand plus ingredients that are still allowed in US products. Things like artificial dyes, preservatives and seed oils that I've also been trying to avoid. So what I would tell you is that it is time now. It is the trading secret to use Thrive Market. It's easy, affordable and it comes at high quality and a discount. So here's what you're going to do. Skip the junk without overspending. You're going to head to thrive market.com tradingsecrets thrivemarket.com trading secrets and you're gonna get 30% off and a free $60. We talk a lot about negotiating on this show and anyone listening to this, they can be a nurse, a teacher, they could be a salesperson. Like there's a million different industries out there. Annual reviews come up. People struggle with negotiating specifically when you think about everything that you had to deal with in negotiation phase, whether it was after barstool or before barstool. What are some tactics maybe you would have done differently knowing what you know now that possibly someone listening to this could be insp. As they go to negotiate, whatever it is they're negotiating.

[Sophia Franklin]

If you're gonna go into business with a business partner, you guys need to have a contract between the two of you. And I remember people telling me that, but I was Just so naive because I'm like, what, 25? I think maybe 27 at that point. I don't remember, but I remember thinking we're best friends like this, you know, like, we're like family. We don't need. In hindsight, you do. So I think that I would say that was kind of the biggest takeaway.

[Jason Tardik]

It's just so, like, the focus is if there are words said. And I think this is relatable to anybody out there. If there's words said, get the words in a contract.

[Sophia Franklin]

Right. And it's kind of similar to a prenup.

[Jason Tardik]

A hundred percent, you know? Yeah, 100%. And people feel like it's identical to a prenup.

[Sophia Franklin]

Yeah. And people think it takes the romance out of it. And it's you saying, I don't trust this person, or I think you're gonna me over. And it's like, it's. It's not necessarily that. It's just crazy happens. People will act in a way that you didn't expect.

[Jason Tardik]

Yeah. And with prenup, my whole take on prenups are that they actually already exist. It's just your state law. So, like, if you get whatever state you get married in, there are different. And they're all laws are all different based on what state. And there's those state laws that tell you what happened. And you could either customize those laws or you can have the state's prenup, like, either. Right. So. And I think with any business partnership, having a operating agreement is so important, and I think even a larger lesson that maybe isn't as specific to you but can relate to anybody is like, put stuff in contracts.

[Sophia Franklin]

Yes.

[Jason Tardik]

You know, there are things today that I am burned still to this day.

[Sophia Franklin]

Right.

[Jason Tardik]

That I didn't have in contracts in either formal relationships or business partnerships. And unfortunately, the only way to learn, I feel like, is you listen to things like this or get burned.

[Sophia Franklin]

I. I totally agree.

[Jason Tardik]

And when you get burned, it sucks. So I could get a contract.

[Sophia Franklin]

Trust me.

[Jason Tardik]

My God. Okay. And then the last thing I just want to ask you on this topic, I know it's one you probably don't enjoy talking about, but I'm doing the research, and I saw it was November 2023. Alex revealed she hasn't spoken to you since. Is that true? Still have touch base?

[Sophia Franklin]

No.

[Jason Tardik]

Okay, well, I'm sorry to hear that. But you were able to be in a position where maybe it felt like rock bottom and you spun out of it.

[Sophia Franklin]

Yeah.

[Jason Tardik]

And you've created an unbelievable podcast thank you. I couldn't believe, like, I'm looking at all the numbers. And again, all these numbers just blow me away. 82,000 reviews in your period of time. There's. I know, like, you're la, but there anybody out there. Go look at a podcast you listen to often. Go check the reviews. I almost guarantee you you're not going to find many podcasts in the entire world that have 82,000 reviews.

[Sophia Franklin]

I don't even think, like, Joe Rogan has that. It's an insane amount. Are they all positive? I mean, a lot of them actually are very positive. But yeah, I forgot about the reviews. I do have quite a few of those.

[Jason Tardik]

It's insane. That's usually a good. I always. Because we own a talent agency together, manage town all the time, we're thinking about different podcasts. People can go on, we have different tools, we could see success rates of podcasts. But the best way to do it is, like, look at the reviews.

[Sophia Franklin]

Right.

[Jason Tardik]

How engaged are people?

[Sophia Franklin]

Right.

[Jason Tardik]

82,000 is a number. I don't know if I've ever seen it.

[Sophia Franklin]

Yeah.

[Jason Tardik]

So congratulations on that.

[Sophia Franklin]

Thank you.

[Jason Tardik]

When you did have to pivot that, and you're stuck at rock bottom and you're fighting media, you're fighting barstool, you're fighting friend, you're fighting demons, you have all these things in the world piling on you, then on top of it, the envy that has to be there of seeing the other person have success. What are some things that you would tell someone right now that maybe not to that extent, but they're feeling rock bottom in their career, their personal life? What were your steps to get out of there, to get to where you are today?

[Sophia Franklin]

I wouldn't recommend the steps I took because looking back, it was very much. I was numbing. I was just dove into work and I didn't even give myself, like, the time to really heal or process, like, what was happening. And I don't regret any of that. But for someone who's at rock bottom right now, I think a really major and very important thing, and to this day, I. I think about this every day, is you are on your own journey and your own path, and that needs to be your focus. And if you're living your life comparing and looking at what could have been and who got this and what you didn't, you will always be unfulfilled and unhappy.

[Jason Tardik]

Yeah.

[Sophia Franklin]

And even if it's just this one incident, you can't live your life that way. I could live the rest of my life being super sad and upset, you know?

[Jason Tardik]

Yeah. When you said numbing, was it form of, like, productive? I mean, you mentioned working. So were you just, like, working, channeling all your emotions to just work?

[Sophia Franklin]

Yes.

[Jason Tardik]

To build.

[Sophia Franklin]

Yes. I also.

[Jason Tardik]

What did that look like?

[Sophia Franklin]

That looked like me holed up in a room that size in my mom's basement with no windows and working, like, 17 hours straight. And I also had a lot of people around me, like my agent at the time, my publicist at the time, saying, if you don't, you know, put something out, you're gonna be forgotten.

[Jason Tardik]

Yeah.

[Sophia Franklin]

In hindsight, do I think I was gonna be forgotten if I spent six months before I came back? No.

[Jason Tardik]

Yeah.

[Sophia Franklin]

But I think that also contributed to it.

[Jason Tardik]

Okay, so you had the people, like, not only in the outside circle, but in the inner circle also putting all this pressure.

[Sophia Franklin]

Right. Because ultimately they. They want to make money.

[Jason Tardik]

Yeah. You know, you've had a lot of success since then.

[Sophia Franklin]

Yes.

[Jason Tardik]

Do you look back at that time and you're like, yeah, I was numbing, but, like, kind of thankful I did bust my ass? Or do you look at that time like, actually, I should have done it differently?

[Sophia Franklin]

I don't. I don't live with regrets, like, about anything.

[Jason Tardik]

Yeah.

[Sophia Franklin]

Do I kind of wish I would have strategized, like, what I wanted the show to be about? Did I want guests? Do I want. You know, instead of just being like, get the episode out and we'll figure it out, like, next week's episode, that week. I mean, sure. Yeah. I think it would have been a lot less stressful for me because it was, like, a crazy time, but I don't. I don't have regrets.

[Jason Tardik]

Love it. With the podcast. Did you sign with the network? Did you kind of do your own thing? Like, what did that look like?

[Sophia Franklin]

I signed with a network, but it was.

[Jason Tardik]

It's.

[Sophia Franklin]

And it still is very much a partnership where they are just taking care of ad sales. You know, it's not like this huge conglomerate that's doing the marketing. Like, I'm very much on my own.

[Jason Tardik]

Okay.

[Sophia Franklin]

Yeah.

[Jason Tardik]

Got it. So you're doing your. You're doing your own thing. They do the sales. You produce everything yourself.

[Sophia Franklin]

Yeah.

[Jason Tardik]

Book all the guests yourself. Everything. That is awesome.

[Sophia Franklin]

Yeah.

[Jason Tardik]

What do you think has led. You've had a ton of success with the podcast. What specifically has allowed you to go from ground zero to the success with the podcast? Is it the subject? Is it the guests? Is it the pre production? Like, what do you think? Like, what's the special sauce of Sophia. To go from nothing to, like, again, back to everything.

[Sophia Franklin]

I would say that I'm still learning. And very recently, I've made this major switch where I was putting blood, sweat, and tears into the show. And podcasting is not what it once was.

[Jason Tardik]

Yeah.

[Sophia Franklin]

It is so saturated, and it's crazy and it's crazy. And that's not to say don't do a podcast, but it used to be if you had a huge podcast, people will go check out your socials. Now it's if you're huge on socials, people will go check out your podcast.

[Jason Tardik]

Yeah.

[Sophia Franklin]

In my opinion. So I kind of went from the girl who in my own way, which is weird. I'm private on socials a little bit. I don't, you know, go to post my entire life. But as you could tell by my text message exchange with my mom that I posted, I'm now really putting more time and energy into socials.

[Jason Tardik]

Gotcha. That makes sense. You know, has, like. Do you think that the podcast space will, like, continue to grow or, like, when you look at just the business model of podcasting, what do you think the future looks like for it being. Being someone that's been in it for, I don't know, what's six, seven years now?

[Sophia Franklin]

Yeah, it's a long time. It's going to continue to grow.

[Jason Tardik]

Okay.

[Sophia Franklin]

I think video podcasting and the video element is what's really gonna take off now.

[Jason Tardik]

Got it. Almost like a show.

[Sophia Franklin]

Yes. More so than just audio, which I have one of those rare instances because I started podcasting so early, people still listen to me. Just audio.

[Jason Tardik]

Yeah.

[Sophia Franklin]

You know, which I'm sure they do with yours, but it's a big chunk. So I think video podcasting is going to take off. And then I also think that guest interviews are great. I've seen a lot of people use, like, celebrity guests to get a lot of viewership. Right. And listens. And I. I actually did that.

[Jason Tardik]

Yeah.

[Sophia Franklin]

I, like, hired a company that was, like, helping me for a second. And it's great because you'll get a lot of listens and views on that one episode. Yeah, it doesn't. Those people don't stay with you, for sure. And so I kind of was like, yeah, it's cool for that episode, but I'm really trying to cultivate just me.

[Jason Tardik]

Yep, exactly.

[Sophia Franklin]

Yeah.

[Jason Tardik]

You have your community, right? Your community. You call them the sleuths.

[Sophia Franklin]

Yes.

[Jason Tardik]

Okay.

[Sophia Franklin]

There's a play on the word slack.

[Jason Tardik]

Yeah. I figured put one in one together is part of that community building. Like, are the sloots, are they the ones that like drive the business? Like is that a huge strategy as you're building like your plan out?

[Sophia Franklin]

It's a huge strategy. And they're also the ones that when I went through this I kind of for like a year really focused on guests. They did not like it. Like they were.

[Jason Tardik]

Because they wanted to hear you.

[Sophia Franklin]

Yeah. And they're like do solo episodes. Like we don't care about.

[Jason Tardik]

Yeah. We want people. Yeah. Okay.

[Sophia Franklin]

So that's another reason I'm like I'm going to go back to like my real fans, you know, I love it.

[Jason Tardik]

I read something that said the organization in your house is a dictation of the organization in your life. When we think about self care, I want you to think about something you could do to improve your self care. And I have it for you. The change is upgrading your sleep. Now you can do that with the softest 100% organic cotton sheets from Boll & Branch. The one time upgrade will bring you years of better sleep wrapped in the most luxurious feeling imaginable. No matter the kind of day you had, you'll go into instant relaxation mode when you climb into these sheets. They are breathable, buttery, soft and they even get softer with every wash. Change the way you relax and sleep with Bull and branch on their 30 night guarantee. So bull and Branch is ready for you now. Your choice to change the way you sleep is with them. Get 15% off plus free shipping on your first set of [e-mail] trading secrets that's bull and branch.com trading secrets to get 15 off. B O L L A N D branch.com trading secrets exclusions apply. See sites for detail. You speaking of guests, I did see that your top five dream guests included Amber Heard. Olivia Rodrigo, Donald Trump, Lana Del Rey. I met Lana. Got to talk to her for like two hours at Stagecoach. She would like like one on one. Got to talk to her for a lot. She is awesome.

[Sophia Franklin]

That's a sensitive subject by the way.

[Jason Tardik]

Why?

[Sophia Franklin]

Because I did in my Coachella episode. I took a drug at Coachella.

[Jason Tardik]

Okay.

[Sophia Franklin]

And it hit which rock I took Molly.

[Jason Tardik]

Okay. Have you ever taken molly before?

[Sophia Franklin]

I have, but it had been a while. Oh. When I was younger I would take it a lot. I would take X. Well back then it was ecstasy and then it was like molly or ecstasy?

[Jason Tardik]

Like is there a difference or there's not. So you take Molly.

[Sophia Franklin]

I took Molly.

[Jason Tardik]

You're at Coachella.

[Sophia Franklin]

It's not working. Yeah, I'm like 45 minutes, an hour in. So I'm like, hey, I need more Molly. And this dude is like, you're like, tin. I really don't think that's a good idea. I'm like, hand me the Molly. Like, I have to go see Lana Del Rey perform. I take the, like, next dose, and five minutes later, like, the first dose hits me, which is, like, the worst place to be, because you're like, oh, I'm rolling balls. And there's a second dose that's about to hit me in, like, 30 minutes. So long story short, right before Lana went on, I went home.

[Jason Tardik]

Oh, you missed her.

[Sophia Franklin]

And I could have just, like, rolled around in the grass, but I don't know. People were also coming up to me and, like, taking pictures, and I was like, this is crazy. I need to get out of here.

[Jason Tardik]

While you're on Molly.

[Sophia Franklin]

Yeah.

[Jason Tardik]

I want to show you the photo. This was. It was funny. It got posted, and then, like, all her, like, fans, like, her fan accounts all reposted. That was us that night that I met her. We were at the. We were at the Patron house. Shout out, Patron. Steph Rufo. And she was staying at the same house as us, just over there.

[Sophia Franklin]

What?

[Jason Tardik]

She just hung out with us all night. She was.

[Sophia Franklin]

You guys are also matching.

[Jason Tardik]

I know. I know. That was just ironic, honestly. Wow. Actually, I didn't think about that. We were matching. There's. That.

[Sophia Franklin]

That's insane.

[Jason Tardik]

Any of those guests, though. Amber Heard, Olivia Rodrigo, Donald Trump, Lana Del Rey, Lady Lady Gaga. Have you gotten close to getting him? Any of them?

[Sophia Franklin]

I definitely have not. I didn't even see Lana Del Rey perform.

[Jason Tardik]

Yeah.

[Sophia Franklin]

And I haven't even really reached out or tried, but Amber Heard is really my dream. I think she was done so fucking dirty by the media, and I know no one will stand up for her say that.

[Jason Tardik]

Why do you think she was done dirty?

[Sophia Franklin]

Because all of a sudden, Johnny Depp, Pirates of the Caribbean hero, he just became this, like, superhero, and she was completely villainized. And I think they were both batshit crazy.

[Jason Tardik]

Yeah.

[Sophia Franklin]

And I think they both were to blame, and I think it's crazy.

[Jason Tardik]

Do you feel any of that? Do you think through what you went through that you were villainized?

[Sophia Franklin]

Absolutely.

[Jason Tardik]

Yeah. Do you think that was taken out of context?

[Sophia Franklin]

Yes. Yes, for sure. I mean, I had the biggest, you know, sports media company in the world.

[Jason Tardik]

Yeah.

[Sophia Franklin]

Who have all the resources in the world, having to spin a narrative so that this show can live on without me. Right.

[Jason Tardik]

Yeah.

[Sophia Franklin]

And then I'm over here in Utah not saying shit. So, yes, I think it was spun a certain way.

[Jason Tardik]

I struggle with also when things are coming my way publicly, where it's mislabeling or taken out of context, stepping into it. Because sometimes I'm like, you know what? Sometimes the path of least resistance is just like, let it be. Stay true to you. The truth always surfaces. Do you at all have any regret of taking approach of, like, I'm just gonna keep quiet for a while and let things happen? Would you have done that part of the business differently, like, the PR side of the business differently?

[Sophia Franklin]

Absolutely. And that wasn't even my choice. Right. I'm seeing stuff being said and I'm like, I want to post something immediately.

[Jason Tardik]

Yeah.

[Sophia Franklin]

And again, everyone around me is saying, don't. Don't look like the angry person. Which, you know what? They probably had a point. Now that I'm actually like, so do.

[Jason Tardik]

You think it was the right move?

[Sophia Franklin]

I think I should have said something.

[Jason Tardik]

Yeah.

[Sophia Franklin]

I don't think I should have just been completely silent.

[Jason Tardik]

Sure, sure.

[Sophia Franklin]

But I think that it was probably good that they were there to guide me a little bit, because I probably would have gone, you know, wild. And then you end up looking crazy.

[Jason Tardik]

Yeah.

[Sophia Franklin]

You get involved, though, and shit's said about you.

[Jason Tardik]

No.

[Sophia Franklin]

Oh, you don't.

[Jason Tardik]

Unless. Unless. I don't think I do. Right. No. Unless you take, like, you can take shots, you can deceive, you can lie, do your thing. If someone says something that is just completely defamatory of, like, incorrect, that's going to impact my livelihood or my reputation, I'm gonna come at it, and I'm gonna come at it hard.

[Sophia Franklin]

That's good.

[Jason Tardik]

Like, I'm coming at it very hard.

[Sophia Franklin]

Yeah.

[Jason Tardik]

But, like, little. I'm not. Like, you're making dumb innuendos that are false or you're trying to portray something that's not a reality, and then there's no validity to it, and there's no way that you, you know, there's no one's showing validity to it.

[Sophia Franklin]

Yeah.

[Jason Tardik]

Then they're not lying. I'm just like, whatever, have your time. Time.

[Sophia Franklin]

I agree with that.

[Jason Tardik]

Yeah. Do you. With the Amber Heard situation, then connecting it to yours? Are there any other situations out there where you see someone on, like, the opposite side where, like, money and, like, fame and all these things are connected to either a settlement or a judgment or opinion that you feel strongly about? Because there's so many things out there that connect storyline to money, hero to villain.

[Sophia Franklin]

Yeah.

[Jason Tardik]

Every day there's going to be a New thing where that happens. Are there any others that you can think about that you're drawn to or that you have, like, a conspiracy on or an interesting take on.

[Sophia Franklin]

That are in the news right now or even.

[Jason Tardik]

In the last, like, few years? Like one that comes to mind.

[Sophia Franklin]

The. The Taylor Swift scooter brawn.

[Jason Tardik]

Oh, that's a great one.

[Sophia Franklin]

Yeah.

[Jason Tardik]

So do you. Are you, like, more of pro Scooter then?

[Sophia Franklin]

Scooter was really helpful when everything was going down. I actually spoke with Scooter when.

[Jason Tardik]

Interesting.

[Sophia Franklin]

Yeah. And then, you know, when I saw, like, the Taylor Swift stuff and looked into it, he looked like a horrible human being.

[Jason Tardik]

Yeah.

[Sophia Franklin]

Then in hindsight, when I was, like, really, like, looking at the details, it's like, well, he didn't. He bought something legally. Like, it wasn't because he was so villainized.

[Jason Tardik]

Yeah.

[Sophia Franklin]

I think that's a good example.

[Jason Tardik]

He didn't do anything illegal.

[Sophia Franklin]

Right, right. Right.

[Jason Tardik]

So, I mean, you can debate, like, I guess, like, ethical, unethical, whatever. There's nothing he did that was illegal.

[Sophia Franklin]

Right.

[Jason Tardik]

You know what I mean?

[Sophia Franklin]

Yeah.

[Jason Tardik]

So, yeah, that's. That's an interesting one.

[Sophia Franklin]

Yeah.

[Jason Tardik]

You know, like, where did he go?

[Sophia Franklin]

He's. I think he's like, ow.

[Jason Tardik]

He's like, done.

[Sophia Franklin]

Yeah. He posted something, like, out of it. Yeah.

[Jason Tardik]

Okay, let me give you another one. The whole, like, Ellen DeGeneres, she has her show, she kills it. She's like, you know, there's a point. Ellen DeGeneres is, like, one of the hottest celebrities in the entire country.

[Sophia Franklin]

Right.

[Jason Tardik]

And then I haven't read all the reports or gone down the rabbit hole, but my understanding is there are people that have worked for her that said she didn't treat people well. And what's wild is the world we live in, like, that tidal wave. Maybe sometimes it's good, maybe sometimes bad. Totally gets rid of her show. Now she's doing live comedy. She can't sell a ticket, apparently. And so she says, I'm. Does she. She cut her tour short and she's. I'm leaving Hollywood.

[Sophia Franklin]

Oh.

[Jason Tardik]

And so that's someone who went from literally hero to villain. Do you have a take on that?

[Sophia Franklin]

And come. Just completely could not make a comeback.

[Jason Tardik]

Could not make a comeback.

[Sophia Franklin]

Career done.

[Jason Tardik]

Career done. But also, like, I'm sure she's fine. Like, well, yeah, Ellen's fine.

[Sophia Franklin]

Yeah.

[Jason Tardik]

But I think I. There. I. I do think there's something so much deeper than what happened to you with your perspective that we're getting at. And I do think in every situation, there's always three sides, right?

[Sophia Franklin]

Yeah.

[Jason Tardik]

One side, there's the other side, and then there's the truth. And I think people have to, whether it's in the public eye and headline, or it's in just anyone's everyday life of hearsay. Like, be a devil's advocate in the room. Like when you're in a room and a bunch of people are talking about a subject matter, I would always encourage people challenge that.

[Sophia Franklin]

I do the same thing.

[Jason Tardik]

Because if you're not, you're going to be one of those people contributing to the bullshit that's spewed. And guess what? If those people are talking shit about other people in a room, I promise. Or I bet you it's pretty likely when they leave that room, they might be talking shit about you next.

[Sophia Franklin]

A million percent. And I live my life that way, too. I love it now when I look at things in the media or just in life, I always am like, okay, well, what could their take or their side be?

[Jason Tardik]

I like it. All right, we're getting to the end here. Talk to me about this.

[Sophia Franklin]

Okay.

[Jason Tardik]

65K, Morgan Stanley. You go to 75K at Barstool. Are we making more than 10 times that now?

[Sophia Franklin]

We're definitely making well over that now.

[Jason Tardik]

Wow.

[Sophia Franklin]

Yeah.

[Jason Tardik]

Well over 10 times.

[Sophia Franklin]

Well over 10 times. I would say around the 10 times.

[Jason Tardik]

Well, congratulations. That's huge. And where do you go, like, when you look at the Sophia brand, you look at. At everything you've done with the podcast and how far you've come, like, what's the. Where do you want to go next with it all? Where's the business mind of building your empire go from here?

[Sophia Franklin]

I'm taking it one day at a time. I definitely want to start doing stuff live and do. I've never interacted with my listeners in person. And you gotta do for a long time.

[Jason Tardik]

Yeah.

[Sophia Franklin]

So that's gonna happen. But I'm also. I'm kind of just like, figuring it out.

[Jason Tardik]

You're flowing.

[Sophia Franklin]

Yeah.

[Jason Tardik]

Do you want to stay in New York?

[Sophia Franklin]

Do I what?

[Jason Tardik]

Do you want to stay in New York?

[Sophia Franklin]

I think so. For at least a couple more years.

[Jason Tardik]

Got it.

[Sophia Franklin]

Yeah.

[Jason Tardik]

Okay. All right. Would you ever go into reality tv?

[Sophia Franklin]

That's interesting. Yeah, I. I always used to say no, and then there was kind of this opportunity. Kind of.

[Jason Tardik]

And what was it?

[Sophia Franklin]

Maybe I would. I can't say.

[Jason Tardik]

You can't say no. Is it still potential? Opportunity?

[Sophia Franklin]

Maybe.

[Jason Tardik]

Okay.

[Sophia Franklin]

Yeah.

[Jason Tardik]

All right. So maybe TVs in your future.

[Sophia Franklin]

Maybe.

[Jason Tardik]

Maybe podcasting's in your future. Any potential Book. Spill the tea.

[Sophia Franklin]

A lot of people have asked me about the book. I kind of want to do a book when I can really do a book, you know?

[Jason Tardik]

Yeah. A little bit more time.

[Sophia Franklin]

Yeah.

[Jason Tardik]

Amazing. All right, cool. Well, thank you so much for coming on Trading Secrets. It's unbelievable. Your path, the different turns you've taken and then the financial success you've had along the way, and also the financial transparency you will have, whoever that future husband will be. But we have to wrap with a trading secret. So you can't learn it from a professor or a bunch of TikTok tutorials which are out there. You can only learn it through your experience. It could be career navigation, financial navigation, anything. It could be just a life tip. But it is a trading secret with social media. Sophia Franklin, what can you leave us with?

[Sophia Franklin]

I feel like I told a lot of secrets. I dropped a lot of secrets. Talk about your finances with your partner. Crazy, crazy secret. But I didn't realize it was. The statistics you were sharing were crazy.

[Jason Tardik]

Yeah. I mean, what's wild is we've had over 200 training secrets. No one's had that training secret, even though I wrote a damn book about it. The last thing I'll just follow up that you're in secret. Has there ever been a situation in a relationship where, like, you didn't talk money and it, like, came back to bite you, or are you just learning from what your mom went through?

[Sophia Franklin]

I'm just learning through what my mom went through. I don't think it's ever. I don't. I've never had an issue, but I've also never been, like, you know, thought serious in a relationship.

[Jason Tardik]

Okay.

[Sophia Franklin]

Which I'm working on.

[Jason Tardik]

Well, once you start working on that, if you ever want me to come on your show and break down all the things with love and money, I could drop a million stories and statistics. We could talk about it. But where can people find your show? And everything you have going on the.

[Sophia Franklin]

Podcast is Sophia with an F. And then I'm on all socials. YouTube, TikTok. Sophia spelled with an F. Franklin is the last name spelled with a Y.

[Jason Tardik]

Love it. If you are not following her on IG, TikTok, even Twitter, you got a big following there. YouTube. Go check out Sophia Franklin. Go check out her podcast, Sophia with an F. And, Sophia, thank you so much for being on this episode of Trading See Secrets.

[Sophia Franklin]

Thank you. This was great.

[Jason Tardik]

Ding, ding, ding. We are closing in the bell to the Sophia Franklin episode. Quite timely with everything going on with the Alex Cooper documentary. That just dropped this past week. We got the curious Canadian with us, the one and only David Ardoin. Before I kick it to you, David, I do have a little giveaway. I just moved into a new place. So if you give us five stars and let us know what your biggest takeaway from this episode was, I will make. Make sure that next recap, I give something away. And then, David, before I kick it to you and Sophia Franklin, I had a few DMS this past week, actually.

[David Ardoin]

Okay.

[Jason Tardik]

And they were asking me for an update. Swear they were asking me for an update on your cryptocurrency. Do we have one?

[Sophia Franklin]

Oh.

[David Ardoin]

We do not have one.

[Jason Tardik]

So it's just gone.

[David Ardoin]

It's gone.

[Jason Tardik]

It's gone.

[David Ardoin]

You know what? No, I. I actually. So, dude, it's so funny you brought this up because I was actually going to talk to you about it because someone who works for the Trading Secrets team, Mark Kolser, is in the crypto world, and he's was always like my last resort option. But he seems he's very confident. You've heard him on the calls. He thinks he can get it back for me. So I'm going to give all of my private information to Mark Holser and let him rip on this and give him a big. A big chunk of equity in it because, yeah, I'm gonna. We're gonna need that. We're gonna need that back in these. In these crazy times. So I appreciate the people reaching out, but it's so funny you say that, because I literally was thinking about that this morning.

[Jason Tardik]

All right, we'll have to reach out to Mark Kolser and he will be the last resort. And also when I'm thinking about Kolster, I got to give a shout out. Mark Kolser's parents and I met in Charlotte. They're like best of friends. And my mom's 65th birthday is today, so if you see this, go shoot Dale Tardick on Instagram. A little message. Happy 65th to Kaluchin. Happy Father's Day to all the fathers. This episode obviously released on June 16 and June 15 was Father's Day. So, David, happy Father's Day to you as well.

[David Ardoin]

Thank you very much also for giving shout outs. We are recording this on my sixth wedding anniversary. Shout out to my beautiful wife, Ashley. So, yeah, now, you know, give us five stars.

[Jason Tardik]

Happy six years.

[David Ardoin]

Get. Get it. Give us five stars. Get in the giveaways. I will actually be doing the next recap from Nashville. Heading down. Heading down on Thursday this week. Little, Little Bit of a boys trip. And we'll be recapping from Jason's new digs. So I think next recap will be a big. We have a. We have a really good guest, but I think we're gonna do a nice, big life update as well. Maybe even Jason. Maybe even a halfway Jason tell all. Maybe.

[Jason Tardik]

Maybe, maybe, maybe.

[David Ardoin]

Just gonna. If you would like to see a Jason tell all halfway edition, and it's strictly life update. We're gonna say Jason tell all Life. Not necessarily the business. The numbers. Just. Just let me know, and maybe we can get past the mics around and. And do a safe space life chat update with. With Jason and Du Bois.

[Jason Tardik]

All right, we'll flirt with that. I got some time to chew on it, but until then. And I can't wait for you to get to Nashville. I'm so excited to have you guys here. Actually, you know what? I will give a quick little update. I always like to give the money Mafia a little update on my life before I go to social media. Essentially, what happened is I was fourth in inches. Pre approval is ready to go. Beautiful, almost dream home in Nashville. Something in my gut, it was priced a little bit too high for what I was looking for, but I was two seconds from pulling the trigger. I ended up not. And now I am in a beautiful home. It's a lease, it's furnished, and it's right by the 12 south area, which is great. Teddy's got a huge backyard, and that's what I'm doing for six months. And New York City is still very, very much on the horizon for this fall. I just wanted to get Teddy kind of acclimated to just like, get him back from training. Repetition, repetition, repetition. See how he's doing two, three months, evaluate if I think he would do well in the city. So that's a little update. Money Mafia. You heard it first. But enough of me. Let's get into Sophia Franklin.

[David Ardoin]

Let's get into Sophia Franklin, the polarizing Sophia Franklin, the. Now back in the news a little more Sophia. Sophia Franklin always and forever will be tied to the infamous call her daddy deal and exit with barstool sports. But I must say, I have two confessions. One I've always thought of. Sophia Franklin's voice is a little bit of nails on the chalkboard. And so there's a little bit of, as you guys talked about, mislabeling. But you guys both together, I think, did a really good job of balancing. Balancing kind of, you know, giving it back to each other a little bit on certain categories in certain areas and made it a really enjoyable podcast. I will say that I watched the Alex, Call Her Alex documentary before this to see if there's any takeaways from it. My takeaway overall from that is I saw Alex Cooper in a little different light than what I've seen her before, and this podcast did exactly that for Sophia F. Totally painted her in a little bit different light. And what I see her and what she's been through and kind of how she's, you know, has such good perspective on the whole thing and it's what life's all about is learning from her experiences and coming out better for it on the other side. So that's credit to you. It's credit to her as well. For you guys crushing it on this. On this podcast.

[Jason Tardik]

That's great. I love. There's nothing better than when we get a good David review and then additionally to a David review, we get a surprising outcome from what your expectation is. So I'll ask you then, being the curious guy that you are, what was so surprising? Like, why? What made you surprised? Or what are some of the things that stuck out?

[David Ardoin]

Well, I'll just take, you know, again, going off both of you guys in the room, having the conversation. If you would have asked me before, is there anything you think I'll have in common with this girl? I'll say. I would say absolutely not. Like, not in a million years. But I'm going to list off a couple things that, you know, as she was talking about it, I. In my head, I was like, wow, I. That's a really similar situation to Jason. 1. Let's talk about you guys both working in the banking field, Morgan Stanley, KeyBank, you know, right as you start in kind of like the influencer type of lens. And then you have some comments. She says she's walking down the hall and she's hearing her voice and it's two guys in her office listening to Call her daddy. Episode three, Gluck Gluck 9000. Like, that's gonna make you feel a little something. And obviously how you end up. Everyone knows the story of how you end up losing your job at KeyBank, but just everything from that, I think, like, she is probably top five guests. That's aligned with your mantra. Talk money to your partner. Obviously, you guys went in the weeds a little bit about, you know, how she really emphasizes it and how she's known to emphasize it with her partner. Talked about, you know, being, you know, being a villain in certain situations or the feeling of being mislabeled you know, not really being able to speak out and maybe having a PR team tell you, hey, let's sit this one out. Let's, let's, let's just let it be be quieted down. And the last thing is, is really talking about the working agreement when you're in business with friends. So of all those things, touch on all of them. I do have one question. It has to do with the working agreement. You know, from that you're in your, your co founder of Rewire Talent with your friend Evan and co founder Evan. Do you have a working agreement with him? And is there any of that stuff that you want to touch on as well?

[Jason Tardik]

Yeah, no, I think it's interesting. Like her trading secret, I was like, damn, like, she came prepared. That was, that was pretty good. And with the operating agreement and a working agreement and a partnership agreement, all that stuff, like, you gotta have all that. And essentially, you know, it's what's interesting. We talk a lot about, about prenups on this show, and it's kind of the same thing. Like when you go into a marriage, essentially, it's like you are going into a business partnership that is literally like, that's what's happening. And you're just saying, like, hey, if these things happen, how do we, how do we make things? What. What's our law and order? What's our foundation? And so, yeah, of course we have that. And it's important that you have that. What's interesting, interesting is, you know, they talked a little bit on this episode about merch sales. And they talked about, like, you know, obviously they're. They were with Dave Portnoy. Obviously there was this huge blow up when they left Barstool, the HBO guy, all these things. And it sounds like from a contract perspective, there was a lot of learning lessons here.

[David Ardoin]

You know what, now that we talked about the crypto in the start from mine, this is why I thought about it, because I was thinking of, like, how much I'm regretting of my crypto. After I listened to this episode, I was like, she probably feels the same way about dating that suit man From HBO in 2020 who was a really huge influence on why she didn't take the deal. And now she sees all the success. So she probably looks, she. Everyone has their financial regrets. Jason's part of, part of learning our lessons.

[Jason Tardik]

I wonder, though, it feels like, especially with the documentary, like, it doesn't seem like Alex really was gonna move forward with her anyway. It doesn't like the soup guy. It does feel like got too involved and, like, totally screwed things up. And I remember Dave years ago, just trashing him. Like, he became like, oh, yeah, the center of the joke. But I don't know, it feels like there's. Inevitably, Alex was going to go on her own anyway, right?

[David Ardoin]

Alex. Alex made that pretty, pretty clear. She says they weren't best friends. It wasn't sunshine and roses. Like, it kind of had separated from that. So I think, and given like a little bit of her background and her upbringing and where she is now, she was always going to be on her own. It was always going to be, you know, hyper, competitive, breakthrough, do it her way. Really quick side note, do you think I say that? You say documentary.

[Jason Tardik]

Documentary.

[David Ardoin]

I say documentary. Someone in the review just chirped me for it, like, relentlessly saying, like, someone needs to get a hold of David. He says the word documentary wrong.

[Jason Tardik]

I. I always thought that was like a buffalo thing, right?

[David Ardoin]

Like, like, how do you say before high school? What school is it? Before high school?

[Jason Tardik]

Same thing. I'd say elementary.

[David Ardoin]

Yeah, I say elementary. Okay.

[Jason Tardik]

I think I know all my buddies in Nashville make fun of me for the way that I say it. And they all say tree. So here's what we'll do. We'll pull some people, Buffalo down south, actually go give us a review right now, five stars and let us know. What do you say? Do you say, yeah, elementary or elementary or documentary or document. Tree. I do think majority of people say tree. But you know what? It's not how it's spelled. Just saying.

[David Ardoin]

Well, I don't know. I got, I got absolutely roasted in our review for saying tree. So, so interesting there. I. I want to touch back on something you said, though, about the merch sales. Here's, you know, you know, I'm plugged into this, you know, this world, this pop culture world. They have two and a half percent of merch sales. She says a hoodie does a million dollars. It was a hoodie that just said unwell on it. They got the term unwell from her being at Coachella in LA and having to send an email to her office in New York saying that she couldn't come into work today because she was. I'm unwell. Fast forward years later, Alex Cooper's podcast network is called the Unwell Podcast Network. Do you think there's any legal grounds based on if that story is true or. There's probably an email somewhere in writing where she's using the term unwell that then shows up on a retail merchandise hoodie? That she then splits from that. That partner in business, and now it's being used without her at all in a pretty big way. Do you think there's anything there? Because that to me was like a light bulb. And I don't think that's ever been talked about on any of the interviews or podcasts or documentaries that have been going on. So that was interesting to me. What's your take on that?

[Jason Tardik]

Well, I think based on what I remember reading, Dave Portnoy, what he did was actually he agreed to transfer all the IP to Cooper. And then I'm sure Cooper had all her. All her attorneys make sure that they had the right, you know, copyrights and trademarks and all the moving parts with Unwell. It's interesting. I don't know the details, but it does feel like when it comes to these, like, arbitration issues and like, releasing ip, it feels like Dave Portnoy is extremely fair with that. Like, he.

[David Ardoin]

Oh, the most.

[Jason Tardik]

I mean, like, I don't know what the deal was. I don't know if it's out there, and shame on me if it is out there, but it does feel like just releasing that IP just to be like it's part of the deal to resolve the. Whatever contract dispute like that. That obviously, other than her being released, that was the most valuable asset.

[David Ardoin]

I think that's. Call her Daddy. Kind of became a trend for Barstool in doing that, because remember Mean Girls pod. Mean girls left.

[Jason Tardik]

Yeah.

[David Ardoin]

And they got their ip. Caleb Presley just left. He gets Sunday conversations. So it wasn't. And I'm probably missing a bunch, but there are a bunch of people that have left barstool because Pat McAfee show that have left and been able to keep their IP from barstool. And I love Dave's analogy on. On, you know, not being able to. He says it's like a. It's like a sports team. You can't keep all the stars because they grow out of their contracts. He can't afford to keep everybody. So he knows his niche. He knows his niche.

[Jason Tardik]

It's kind of crazy, like, you know, love barstool or hate barstool. Obviously, there's a lot of good with it, and there's some. There's some negative with barstool. Like, there's a whole laundry list of a T chart of what people love and don't like. Right.

[David Ardoin]

There's negative about negative with everybody. Everything.

[Jason Tardik]

All right, so we've already addressed that. Let's move on. That. The. The things that have come from Barstool that are like the impact of, let's call it like social currency, like you just said, like Pat McAfee. You talk about Alex Cooper. You thought like, I mean, Alex Cooper now has a dating show coming out on Hulu. Now. What's going to happen? All those guests from that dating show, where are they going to go? They're going to go to her podcast. Like it's, it's crazy. Like, the Jenna Marbles Sunday conversations is huge, man. Jenna Marble, like, it's, it is wild. The, the business case of people that have launched from there.

[David Ardoin]

100, 100. So many people that could, like PMT and Big Cat, have the biggest podcast in the world. Pardon my take. So.

[Jason Tardik]

Well, it kind of reminds me of when we had Brianna Chicken Fry on and she was offered that big, big, big opportunity to go. Obviously her brand has stayed very, you know, in the know. But I wonder like a Chicks in the office, they've been on the show. You, you wonder like, are they best served under barstool or on their own? I think one of the big things is that what barstool does is they provide incredible infrastructure and they networking. And whether your show's big or small, when you say you're with barstool, the likelihood of someone to come on becomes that, that much greater. And they've done it. Like they've made big shows. So if you have a good product, they will get the intangibles. Which, with, with our show, which has been, you know, 250 plus, you know, we're at 200 close, 250 episodes running, four years plus. We're crushing it. It's going really well. But, like, where we're lacking is actually the opposite. It's not the content, it's not the show. It's the infrastructure to get this thing to, to pop to the next level.

[David Ardoin]

And all the added opportunities, like Chicks in the office. They do Chicks in the Office. How many other barstool events are they included in? Are they participating? That gets them of a different audience. And not for nothing, it's a job. It gets some cool experiences. You remove yourself, you are on your own. You have to grind, you have to hustle. It becomes work, work, work 24 7, strictly for your thing. And you're not getting the benefits of participating in all these other fun events or activities or contests or things that they're doing. So I think that the work culture there is probably fun. Like people say, like, it's a fun place to work. So, you know, and speaking of, of those things too, like like, you know, and I want your take on that. But Sophia with an F.82,000 reviews on her podcast, like, and increasing. Like, I don't even. I haven't checked since you said it. But, like, that's insane. Like, she's still a massive needle mover.

[Jason Tardik]

That's insane. 82, 000 reviews is absolutely insane. Like, absolutely unprecedented insane. So she's obviously putting up numbers. I wanted to quickly talk about the podcast thing because obviously there's a lot of business and podcast here, and it's directly to what you just said. That was like one of the circumstances we actually were thinking about is bringing Trading Secrets and. Or me going independently and doing a show at iHeart, which, who knows, that's never off the table. But one of the issues in doing so is I would have had to give them my IP and additionally, I would only get like 40% of revenue. But what you're getting in return is exactly what we're talking about with Barstool. You're getting the iHeart infrastructure. You're getting ads from other shows about my show. You're getting drip and cross pollination of downloads. You're getting access to I heart, you know, what do they call it, like the rock and roll fest or the winter wonderland or all that shit where they're walking the red carpet? So there's. It feels like every entity in every company, you have to take the value of what the infrastructure provides, what they can do for you, and the revenue side of things. So it's interesting.

[David Ardoin]

Very interesting, Very interesting. Now, you know, I'm gonna just end with. With kind of where I started this. She said that, you know, future of podcasting, when she started her own podcast, it was guest, guest, guests. And she's, you know, and we've talked about it here too. Is it always the best thing to have a guest? Do people come for the guests? Do they want to hear more from the host? Is the host what keeps them there? She's in, you know, a little more into, like solo episodes and, you know, or building, you know, solo episodes about them. That's why we're. That's why, you know, you're gonna marinate on this half jt, JTA halfway episode. So you can do. We can, you know, we can connect with the. Connect with our listeners, build the community a little stronger on that. All right, I'm just throwing it out there.

[Jason Tardik]

If you guys want JTA halfway through 2025 and holy. I know I predicted Twister in the beginning of 2025, it has been nothing short of that. Wait real quick. We got Ashley. Ask her how she says documentary. I'm curious. Ashley just walked down.

[David Ardoin]

Ashley. Ashley, we need you on the mic.

[Jason Tardik]

Mic.

[David Ardoin]

How do you say the word? Don't give us last night, you know what we watched? Say it in the mic. Documentary. Say it in the mic.

[Jason Tardik]

Come here. Documentary.

[David Ardoin]

Have you document. She says docu. She says documentary.

[Jason Tardik]

Wow. Let's go. Come on. We got one. Here we go.

[David Ardoin]

Yeah.

[Jason Tardik]

I don't know if it's an upstate New York thing, though. We'll see.

[David Ardoin]

I don't know. It might be maybe. I don't know.

[Sophia Franklin]

This is.

[David Ardoin]

This is. I get chirped on the reviews for saying documentaries, and I. I get chirped.

[Jason Tardik]

In Nashville for saying documentary.

[David Ardoin]

Maybe it is an upstate New York thing. I don't know. We're gonna. We're gonna find out.

[Jason Tardik]

One way or another, we're gonna find out. And we'll also find out if you guys want a JTA halfway through. Time will tell, but we'll listen to your feedback. DMs, emails, and any type of review is great. Sophia with an F. Franklin, thank you for being on this episode. If you're still here listening to us, always interesting to hear different perspectives. And I'll tell you what, David, I feel like our line of guests these days has been absolutely unbelievable. So trust me when I tell you the pipeline is stacked. So thank you, everyone, for tuning into another episode of Trading Secrets, one you couldn't afford to miss on me. Step into the world of power, loyalty, and luck. I'm going to make him an offer.

[Sophia Franklin]

He can't refuse with family.

[Jason Tardik]

Canolies and spins mean everything. Now you want to get mixed up in the family business.

[Sophia Franklin]

Introducing the [e-mail] test your luck in.

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