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Cordell Beckham
Foreign.
David
Welcome back to another episode of Trading Secrets. Today we are joined by a reality TV personality model creator in a rising name in his own right. But more than anything, he's carving out his own lane and bringing authentic energy to everything he touches. You may recognize the last name Odell Beckham's brother, but make no mistake, Cordell Beckham is writing his own story. Cordell gained recognition in 2024 after joining season six of Love Island USA, where he and his partner Serena Paige came out on top as winners of the season. We're talking about life in the spotlight, personal growth, social media, reality tv, and what it really means to stay grounded when the world's watching. So grab your headphones, settle in, and let's get into it. Cordell, thank you so much for being on Training Secrets.
Cordell Beckham
Thank you for having me.
David
Let's go do it. I'll tell you what I told someone I was having you on. You know what they said to me?
Cordell Beckham
They're like.
David
They're like, damn. Do you know him and Serena are like, literally like the royalty of reality TV right now?
Cordell Beckham
Oh, that's crazy to put that title on us, man. Yeah, we brand new, you know, the royalty now. It's like it, though.
David
How does that feel, though? If you think about, like, where life was about a year and a half ago versus where it is today? Like, what has been the biggest change for you, bro?
Cordell Beckham
Just honestly, everything. The opportunities, living, financial things and just things that I can do with my audience, with my, what you call it, social media and stuff. Like, recently I've been able to do a lot more with the kids and stuff like that. Give back. Like, not too long ago, I had went to Dallas and me and my cousin, she. She does this. She's been doing this for 15 years.
David
Yeah.
Cordell Beckham
And toys is like a toy drive to the hospital, kids. And I was able to participate and use my platform to promote it and get people to donate to the hospital and stuff like that. And they donated, like, a lot of toys. And when I got there, I got some myself, too. I had brought some and handed them out and like, all the kids, they came, they're happy and stuff like that. So I just feel like that's probably the biggest change that I'm able to do that because I've always talked about it. I've always said, like, man, if I had the opportunity, first thing I'm doing is something for the kids, you know, if I had. So that's what I did. And it's crazy.
David
That's cool, man. Like the impact that you're making with the platform that all came from reality tv. It's kind of crazy. I want to jump into, like, life a little bit before the reality tv, so.
Cordell Beckham
Right.
David
Crazy. I mean, we've seen, you know, your brother, Odell Beckham Jr. He said recently in an interview, he's like, the amount of people coming up to me now saying, you know, you're Cordell's brother, right? Like, how things have changed. So there's been obviously, like a massive change for you. But growing up and thinking about career and also seeing your brother's career, I think a lot of people listening to this deal with some kind of imposter syndrome, some kind of identity, just something in general that they're dealing with that might be like, they feel like they're being overshadowed either by. By family, competitors, or just life. Did you ever feel that before you had this big pop?
Cordell Beckham
You know, I'm going to be completely honest, in a way, yes and no. So now I've always been proud of my brother. I always looked up to him and always was trying to follow in his footsteps. But, you know, as time as I got older, I realized, like, I'm in the shadow. I'm not in my. In my own lane right now. So I've always tried to find a way to reach outside of that shadow to where it's not behind him and it's on the side of him and we can, like, be out there together type stuff. And yeah, man, I'm not gonna lie, bro. Like, back in the day, I did the football. I tried to follow in his footsteps, you know, and it didn't work out. You know, I got hurt, which caused me to stay out for two years, and then I tried to get back into it. And it's just like, once you gone for two years off that injury, it's like you really don't even want to try to go full because you don't want to risk that again. You know what I mean?
David
Yeah.
Cordell Beckham
So, yeah, bro, it's just. It was. It was different kind of trying to be in that same category, but I kind of pushed out of that and wanted to make a name for myself in a different field, which was the modeling. I started off with that modeling and then acting, but, you know, I mean, I went through. I had to go through a lot to get to the modeling and acting and stuff, and. Which led me to the opportunity of the reality TV show. But, yeah, before then. Are we still talking about back then? All right. Yeah, yeah. So before I even did all of that. I was in between jobs. I was. I moved to Dallas to be a UPS ramp agent. So we're outside dealing with the planes. We're pushing up the. This is cargo stuff.
David
Yeah.
Cordell Beckham
So what we do is we have the carts and we have the dollies. Right. And we'll connect, like, at least five of them, drive them to the plane, and then push them off the dolly. And we'll use a K loader, which loads it up. And then there's, like, the people that's on the ground and the people that's on a plane. I was in between. So I would either be on the ground or on a plane. And we'll have to push the. And these things, they weigh about 2,000, 5,000 pounds. So it's about, like, six of us up there. And I worked when it was cold. Real, real cold. But the thing is, you say, like, oh, it's. You'll be warm. You'll be good. It's the cold. You pushing it. It get hot up there.
David
Yeah.
Cordell Beckham
Because you. You first. You gotta layer up.
David
Yeah. How much money you making in a job like that?
Cordell Beckham
It wasn't bad. I'm not gonna lie. It was 20, 21 an hour. Okay, 21 an hour. Well, I'm in Texas, so that. That's pretty good. That's pretty good. But out here, probably, like, they're like 21 an hour. Yeah, right.
David
Right. Oh, you could swear. Yeah, you're good.
Cordell Beckham
This was dang. Let me see. I want to say 20, 23.
David
20, 23. Before you know, I'm looking at articles of the. On you, Cordell. And TMZ is. Is contacting you, and you're talking about diving in the world of acting. Acting classes. And you're saying two. Two years ago, you were. You were grinding by the airports, making 21 bucks an hour. What did you think? Like, if you had to predict where your life was going and where your career was going before Love island showed up, what did you think? Like, what was the dream in five years from.
Cordell Beckham
I mean, it's still a dream, but in five years from now, I was gonna be a big TV star in the acting field, not in a reality. I never thought I would be doing reality. I'm gonna keep the buck with you.
David
Yeah.
Cordell Beckham
That was the last thing I told myself. I'd never do reality. But the opportunity came up, and I was like, why not? But, yeah, I saw myself in five years being either a top. One of the most top models out there or doing a TV series. Yeah. Yeah. Probably Spider man or something.
David
I love that.
Co-Host
Let's go.
David
Before Love island, did you. At this point, were you making any good money or did you have any good big swings, like in the TV acting space or in the modeling space? Or were you still grinding?
Cordell Beckham
No, I was still grinding. I didn't get a big, big swing. I did a couple of gigs. I did some runways. I had my first Runway debuted. I did a couple of Runway shows. Some were pretty big. One was like, we did it in the Windham Hotel.
David
Okay.
Cordell Beckham
Which was pretty cool.
David
We had.
Cordell Beckham
I had like a cape on and stuff. It was tight. I still have the pictures up on my Instagram. Yeah, I was. I was so cool. But then I did like some little small commercial type of thing. I played a frat guy. The kids came in our frat and we. They got dropped off to the wrong house and we're like, who invited these kids? Yada, yada, yada. And then I want to say probably like the biggest modeling thing that I did was. It was actually on my birthday too. It was a couple of shoots for. For the college, the HBCUs. And it was like the. The brand clothing for them.
David
Okay.
Cordell Beckham
So I did, I did that. That was pretty cool though. But yeah, nothing like major like this.
David
So you were grinding. You were grinding out. Now how did Love island find you? What did it look like?
Cordell Beckham
They reached out, man, were just DMs or what? So I still had my management, my manager, Vivian.
David
Gotcha.
Cordell Beckham
So as we were like working on my profile and building everything up, you know, that was my point of contact. And apparently she told me, like, they reached out. That was their third time. The first time I was a little bit too young. The second time, which would have been season five, I was actually still in a relationship and in college, so it was a little iffy situation.
David
Sure.
Cordell Beckham
Which. Which was cool. I finished out my year and all of that. And then this last time was the perfect timing for it. So, like, I had just broke up. Well, my girlfriend had just. Well, my ex girlfriend had just broke up with me and shoot, I was single. You know what I'm saying? Working. I. I didn't work at the UPS no more. I worked at the Cadillac dealership and I worked as a. In aviation. As aircraft fuel.
David
Yeah. Yeah, gotcha. I mean, that did unbelievable to me. Aircraft fueler. You're working at Cadillac Diesel.
Cordell Beckham
Oh, I was grinding.
David
You're just grinding.
Cordell Beckham
Oh, I was grinding.
David
And then you're managing calls you Love island. And then you end up on season six and I'm looking At the statistics here that doubled the ratings of season five. It's the the most watched streaming original series in the United States. More. Many viewers, including US and uk, consider season six to be one of the best seasons in the show's international history. And you go on and you win it. And not only do you win it, you end up with your girlfriend Serena Paige, which is unbelievable. Now, one of the things that you had dealt with in that season was actually, before I even go to that, I want to ask you this. I always ask my reality TV people this. Every reality show has a different casting process. And through the casting process, some people have crazy stories. My last guest was a real housewife in New York. She told me she took six shots before her casting video. She was hammered and she just had the best time. Was there any, like, part of the casting process that threw you or a question or something that you're like, that was crazy.
Cordell Beckham
Let me think. Because. Oh, you know what? It wasn't nothing that they had asked me. Right. But there was a part of the process where we had to do 960 something questions.
David
What? I guess.
Cordell Beckham
Yes. So. And then there was an additional 600 questions.
David
You had to answer 1500 site questions ago on Love Island.
Cordell Beckham
Yes. What with the site person in there.
David
Watching you, watching all 1500.
Cordell Beckham
Yes.
David
That's insane.
Cordell Beckham
So it took about five hours. You know, so I'm sitting there and then if. If you like put something, they'll call you back and ask you, hey, is this what you meant? Like one time, I think one of the questions was, I be seeing stuff. And she thought I was going like, I meant as in schizophrenic or something. I just meant like visions, as in the goals. You know what I mean? You know, you get to the visions, you're like, oh, yeah, that's. That's what I'm gonna do. Yeah. She thought I was seeing dead people.
David
I love it. Okay. I'll never forget when I got into for the Bachelor. I get in the. You get a hotel room and they put down the psych test in front of you. And ours was like 300 questions. And the first thing I did was I called room service and I said, I need a six pack of beer right now. Just started Hammer. So I couldn't imagine if a psychologist was watching me. Business owners, when opportunity knocks, do you have the capital to answer? Rock Financial helps small businesses across up to $5 million in funding in as little as 24 hours. Whether you're expanding, upgrading equipment, simply need working capital Rock will make that process fast, simple and personalized. With thousands of 5 star reviews. Rock Financial offers. No red tape, no hassle, just real solutions. Visit Rock Biz TradingSecrets to get started and see what your business may qualify for in just seconds. That's R O K ROK Biz tradingsecrets. But then you go on the show, you do well. You have some ups and downs and lefts and rights. But one of the things I feels like Serena kind of tested you and pushed you a little bit with was like, well, what's your plan? What's your career path? Like, what's it going to look like?
Cordell Beckham
Yeah, yeah, my long term goals.
David
Your long term goals?
Cordell Beckham
Yeah.
David
And so when she asked you that, like, what were some of those things you were feeling and how did you feel? You answered, obviously, we got the big cheese it line. We know that. We'll get into that.
Cordell Beckham
It's so funny because when she asked me that, yeah, I did not think of a goal situation. I thought she was asking me in a relationship sense. So that's why I was like, what do you mean by that? Because I was like, all right, that's our first conversation, you asking me about relationships, which I didn't mind. I was just trying to figure it out. But she meant my goals in life. So, yeah, I started off with the Cheez It. Well, the first thing I did say was the acting for sure. And then partnerships, brandings, you know, the Cheez its. I dropped a couple, they probably couldn't put in there. But I definitely Cheez. It was one, Cadillac was another and it was other. It was like a bunch, a bunch more. I dropped that. I'm actually, you know.
David
Did you do that intentionally trying to hope to get a deal?
Cordell Beckham
No, no, no. She asked the question. You know, I just, that's, that's always. It's so funny because you could ask any of my friends, any of my family, I always told them if I ever make it in life, I will have a cheese dispensary in my house. And I stand by it and shoot. We probably, we're currently probably going to work on getting me one of those in my house so I can have a little dispensary or I'll build it myself because I know how. I'm handy. I'm pretty handy. So I might.
David
How many, how many boxes of Cheez Its do you think you go through on an annual basis?
Cordell Beckham
If you had to guess on an annual basis? Oh, thinking about it. Where's my wallet? Gotta check it. Pretty empty. Let's see. Probably. I would say more than. More than I'm gonna be realistic here. Probably 60.
David
Okay.
Cordell Beckham
Are we talking just boxes or three boxes? Three boxes. To go things.
David
Yeah. Like if you had to just guess how many boxes all together, throw the to go things in there, that's a lot. Like 10 boxes. A month?
Cordell Beckham
Nah. A month? Nah. At least like 20.
David
20. Okay. So 100.
Cordell Beckham
Yeah.
David
All right, that's.
Cordell Beckham
I probably need to slow down.
David
We're doing like 250 boxes of cheesets a year for you. Now you partner with cheez its the 20, 24 cheez it citrus super bowl. You got your face on a Cheez it box title.
Cordell Beckham
Twice.
David
Twice. Cordisy Cheesy bundle, Something like that. It's a dream for you. You said it was a dream. When they come to you to partner, how do you even know how much you're supposed to charge for? You're just making 21. Buc airport. How do you know you're supposed to charge for that?
Cordell Beckham
I mean, you know, you. You just got to know your. Your worth and yourself. Right. But you also got to kind of start at a reasonable price to build a relationship. Because we started off at one, right. Because this is the beginning. And it jumped up and it kept jumping up to the other opportunities that I've had with them, which progressively grown. Right. So it's, it's. And now like I have a set rate. You know, we, me and my team, we always, we talk and we sit together, we always ask, like, what's reasonable? Da da da da. And now we have our set price. But back in the day, back in the day, a couple months ago, it was. It was more of a. Let's not throw this crazy number out there just because of our impact influence, Right?
David
Yeah.
Cordell Beckham
Still be firm on prices, but also still be reasonable enough to build a relationship because it can go to something more. You know what I mean?
David
Let me ask you this. You said you're at the airport, you're making 20. Let's just call it 22 bucks an hour. So that 40 hours a week, 52 weeks that I just did the quick math. 45, $760, you make more or less with Cheez its than that. How about that?
Cordell Beckham
Way more. She's it alone. Way more.
David
Yeah, yeah. I mean, like when you hear that a year, 40 hours working, you're making way more. Would you like on a dream? The dream.
Cordell Beckham
I can't complain. I'm so serious. Like, this is the life. This is the dream.
David
It's up. Unbelievable. All right, we're going to get into that in a second. But from a Love island perspective, what is it about season six that has made it such a special season? Why do you think the ratings were so high? And why do you think, like, does it have to do with you and Serena? Like, talk to me about that.
Cordell Beckham
Yeah, I feel like it got a part to play with not only just me and my girl, but also the. The women's friendship, the. The PPG group, the men in us. The men. And some of the. Well, some of us, you know, we. We've had. Let's see. A way of showing respect. Yeah, let me. Respect for our women. Right. Okay. Sound crazy coming because of whatever happened, right?
David
Yeah.
Cordell Beckham
But, you know, we. We have a way of. How do I put that? Like, because I already know what they're gonna say. Respect. You did what you did.
David
Yeah, yeah, yeah, yeah, yeah. But no, I mean, literally, I ask questions that people should submit. So it's. Why is Cordell say he wasn't dry humping in Castle when we all saw him in 4K? So, like, no matter what you say.
Cordell Beckham
Right. That's what I'm saying. Kaza's gonna come up anyway. But, yeah, I feel like we had a realistic impact. You know, we didn't fake it. None of us faked. Was truly authentic. You know, all of our feelings for our women were real. The women's emotions, the women supporting each other. I feel like that's probably something they haven't really seen too often. Like, true girls. Girls moments. Same with the guys. The guys lifting each other up and stuff like that. And obviously the drama, you know, it was a lot of that going on. So, you know, they. They loved it. They loved it. Especially, like, I guess our doxxing had one of the most big parts to play on it. And to the point where they were, like, reacting the whole. It was a trend of them reacting the whole thing. And not only that, just like the one liners the women would have, like, that. That was probably one of the biggest ones as well. You know, it was a lot of one liners that probably they seen on TikTok that just like, caught their attention and was like, oh, I gotta watch this. Oh, she's saying that. Yo, let me go check it out. You know what I'm saying?
David
So I think that's a good answer. Let me ask you this. It's a business podcast. You think about your season. There's one. You start a new project, and you could hire any one of them. Who are you gonna Hire? Who are you gonna fire?
Cordell Beckham
If I. The cast members?
David
Yep. Who you hire and who you fire?
Cordell Beckham
Okay. Oh, all right. So if I had a big business and I had to hire one and fire one. Oh, you know who's really big in business?
David
Who's that?
Cordell Beckham
Janae. Craig.
David
Janae.
Cordell Beckham
Craig. Janae is a beast in the business world.
David
Okay.
Cordell Beckham
She would get hired immediately.
David
I love it.
Cordell Beckham
Who would I fire?
David
Who would you fire?
Cordell Beckham
Let's see, who would I fire? That's a tough one. I mean, who should I name, man? That's a tough one. Because I'm trying to think in a business aspect who would most likely cause me to fail my business? I'd probably say Kane, maybe.
David
Okay.
Cordell Beckham
Yeah, yeah, yeah.
David
All right. That's. I mean. Yeah, you're being honest.
Cordell Beckham
Yeah.
David
And why, how come? Because you're thinking.
Cordell Beckham
I just feel that, you know, I feel like in a way, yeah, he'll probably go off on someone and probably be. It'll probably be like a negative. Not saying he's negative, but the customer will probably think negatively of it because he's so. He's honest. He's like a straightforward guy.
David
Yeah.
Cordell Beckham
You know what I'm saying? That's how he and he from, like, London, that's how they be out there. You know, they just straightforward. They don't beat around the bush and a lot of people nowadays can't take that. So I feel like in a way they would get. Feel some type of way about that and then, you know, go to what, what do they do? I'm. I'm young here. They, they go on Yelp or something. Yeah, yeah, something like that. And do a. Leave a review and. Yeah, yeah, that'll be the start. You know what I mean? So that's funny.
David
Kane would lead to a lot of negative 1 star reviews right here. I love it. All right, let me ask you about this. You get off the show, you know, your career changes immensely. I got people saying in here that you guys are making millions. I mean, is that a Ferris as your late life changed that dramatically that you guys, you're making now seven figures from this stuff?
Cordell Beckham
Yeah, I'm pretty sure. I'm pretty sure.
David
That's crazy. I mean, when I, when I say that and when you say yes to that, what do you think? I read something that said the organization in your house is a dictation of the organization in your life. And we think about self care. I want you to think about something you could do to improve your self care. And I have it for you. The Change is upgrading your sleep. Now you can do that with the softest 100% organic cotton sheets from Boll & Branch. The one time upgrade will bring you years of better sleep wrapped in the most luxurious feeling imaginable. No matter the kind of day you had, you'll go into instant relaxation mode when you climb into these sheets. They are breathable, buttery soft and they even get softer with every wash. Change the way you relax and sleep with Bull and Branch and on their 30 night guarantee. So bull and Branch is ready for you now. Your choice to change the way you sleep is with them. Get 15% off plus free shipping on your first set of sheets at bullenbranch.com trading secrets that's bullenbranch.com tradingsecrets to get 15% off b o l l a n d branch.com tradingsecrets exclusions apply.
Cordell Beckham
See sites for detail Life is crazy. You know what I mean?
David
Did you, did you ever imagine it would have happened this quickly?
Cordell Beckham
No. I mean, I've had it in my head. I had a. I always have a plan. I'm a hustler at the end of the day. You know, I get it from my daddy. So I've always had a plan that I would touch my first meal soon. Just not as soon as I thought I would. You know what I mean? And I'm just, I'm blessed overall. But that is a crazy turn of events to just, you know, make a. Looking back on where I was and now the profit is insane. And you know, yeah, I don't even think much of it, to be honest. It's just like, wow, you know, but let's not get distracted because I'm making whatever they think I'm making. You know what I mean? Stay focused on the main goal. Like try not to spend much. If I spend, make sure I'm spending in the sense of it coming back to me because you have to make money, you have to spend money in order to make money.
David
Of course, you're right. You said main goal. What is the main goal now?
Cordell Beckham
What does that look like, man? Go telling you I'm TV movie star.
David
Still on that trajectory. Okay.
Cordell Beckham
Yeah. Now going from then, I will be making my clothing brand as well too. But that's. I'm still doing the research because I've been talking with a lot of manufacturers and it's just like you got to make sure you go throughout the list aligned to make sure you want to end up with the right manufacturer for the clothing. So.
David
Okay, so clothing line TV star. Now you're already a reality TV star. The biggest question right now is the spin off was just announced right now to go. We've talked about it in this podcast at Links. We've had actors on. We've had reality TV stars.
Cordell Beckham
Right.
David
People know it's really, really hard to go from unscripted to scripted. So. Right. Reality to being in TV scripted work. Is that one of the reasons that you are not on this spinoff and. Or there's another rumor out there that you might be on another show called Traitor? What's your response to that?
Cordell Beckham
Okay, okay, okay. So technically, yes, that is one of the parts to play because I do know that once people start off in that reality TV world, they can't. They can't get took out of it. You know what I mean? As much as they try, they always gravitate back to that, you know, TV reality part. So I've tried to branch myself away as early as possible so I can focus on the main goal to branch out through real scripted TV and scripted movies. You know what I mean? Now I'm not doing the Traders. That is hilarious.
David
Have you heard that rumor?
Cordell Beckham
I have. I've seen it. I see everything. I see everything. I've been seeing it on TikTok. So once they dropped it, they're like, where Cordell? Where Cordell? And then a couple of minutes later I was like, oh, yeah, he's doing a show on Traders. And I was like, did they. Do I know about this? Did I get hired for that? Whoa, let me find out. But you know, I'm not doing the Traders. It was funny because what's his name? Dylan Efron. Yeah, yeah, he was on a Traders and the rumor that came out like way before that and he actually hit me up and was like, hey, are you actually going to be on a Traders? I've heard that. And I was like, no, no, that would be cool. But no, no, I'm not. Not, you know, but I am going to be on a TV series now. I can't talk too much about it.
David
Okay.
Cordell Beckham
Right. But that is also another big part on why I can't film. Because I don't want it to cross.
David
Worlds, to cross over.
Cordell Beckham
Right.
David
That makes sense.
Cordell Beckham
You know, is that.
David
Can you. And if you ever. I'm overstepping, just tell me to shut up. Is the TV series scripted then? So it's not.
Cordell Beckham
It's not a.
David
So you're now going into your lane that you want to be.
Cordell Beckham
Yes, So I am transitioning into that lane. I've been in class. I've been in my acting workshop. I go to. I go to school and at Stellar Adler, Stella Adler in Hollywood.
David
How long you studying for?
Cordell Beckham
Well, as long as I need to. Honestly. I'm probably going to do all the classes that pertains to me or that I have to do until I fully graduate. So it's going to take probably about a year or two to completely finish that. But with that being said, I will still be going to school and working on, like, the TV show. So. Yeah, I, I don't, I don't even know if I could tell y' all when I start filming, but it's, it's soon, really soon.
David
Do you have, like, can you say, as far as, like, a role? Is it, Is it a substantial role? Is it like, like, how do you. How would you.
Cordell Beckham
Yeah, yeah, yeah. I would say it's. I'm not the main guy.
David
Yeah, but you're.
Cordell Beckham
But I'm there. Yeah, I'm there, like, pretty much. Well, I say like the main supporting character. I know I'm trying to get supporting.
David
Characters a big deal.
Cordell Beckham
So, yeah, so I'm like, there, but eventually I won't be there. You know what I mean? Okay, so I like it.
David
We've talked about a little bit about 21 bucks. We've talked about seven figures. How does getting paid in the TV scripted space work? Well, I mean, can you make, can you make? I, I heard it's harder. Right, because you, you have to possibly go in the union and stuff like that. Like, what's that like?
Cordell Beckham
I mean, yeah, they, they do say that the pay is a little different, but I'm in a. I'm in a position where now where I'm able to afford to be an actor, as my manager would say. Yeah, I'm able to do that.
David
So that's perfectly well said. So you don't make that much money in acting, but you have other income sources that allow you to pursue it.
Cordell Beckham
Right. Until I'm at the point where I am making as much as I'm making with that in the acting world. So, you know, you got your step, you know, you gotta, you gotta crawl before you walk.
David
Of course.
Cordell Beckham
So that's pretty much what I'm doing. You know, it's not going to be the biggest pay, but the opportunity is there, getting out there and you know that reaching out to other people, which will eventually lead me to the point where I'm either in a lead role with. I'm getting this paid as much as other people would get paid for, you know, the movie world or the TV world, you know?
David
No, I think. I think it makes a lot of sense. It's interesting that you also said Dylan Efron, because I see so many similarities. He's been on the podcast.
Cordell Beckham
Oh, yeah.
David
And just having him in the beginning, like, talk a little. A lot about how, like, he. He attempted to also follow Zach's footsteps, Right. But then recognize, like, he really has his own special sauce, and he's got to tap into that. And it's obviously, of course, been a slower trajectory for him, but the trajectory hit and it popped, right? Yeah. And he's killing it. And it reminds me a lot of, like, what you're doing, what you did, literally where you're at and where you're going, which is pretty cool. I want to talk about this. Everyone knows Serena. They love Serena. She's the queen, right? She is the absolute queen. She is killing it out there. Absolutely killing it. What is it like? Do you talk to me a little bit about being. I wrote a book on love and money. It's the relationship of careers, financials, and money in a unison. What is it like being with someone who has such power, who is such an absolute boss, killing it in their. In their field? Like, talk to me a little bit about what it's like. Managing the financial and professional side of someone who has so much going on is absolutely crushing it.
Cordell Beckham
Oh, shit, man. I love it. Like, you know, I love seeing when my girl be out there doing her thing, and I'll be like, sometimes we don't. We'll tell each other, right, what we have, but sometimes we don't. Which is cool because I like to be surprised. She's the type not to be surprised. So sometimes I just let her know, or I just, like, let it happen, and she'll see it. She's like, oh, my God, babe, you tell me, right? But when I be seeing her do her thing out there, I love it. I support it to the fullest. Like, 100%. Like, bro, that shit's crazy. I've never been in a situation where my girl is out here. Like, not just her, but, like, both of us. But my girl is out here doing the thing, getting deals, making these appearances. Talks, not talk shows, but, like, what do you call it when they speak? Hosting stuff and becoming, like, a speaker or something. Like, you go to. You speak to a college and all that professional.
David
Like a keynote speaker.
Cordell Beckham
Yeah, Doing stuff like that, bro. And it's just like, bro, I'm. It's crazy. From. From her going to what she was to being in the same. Same room as Beyonce, breathing the same marriage. Beyonce. That's crazy, bro. I love it to the fullest. Like. Like, that's insane.
David
That is unbelievable. Now you see a lot of. It's. It's really hard to have a relationship in the public eye with two people that are doing their own thing. And it's just. It's just challenging, right? I mean, a lot of people see it, A lot of people fail at it. I'm someone who's failed at it twice. It's just the reality of the situation. Do you feel professionally that same support is reciprocated to you and your individual career?
Cordell Beckham
Oh, yeah. Oh, she support everything. Like, shit. I think sometimes when I say things, or I'll tell her about, like, a big opportunity that's coming up. Like, I got, like, some crazy stuff coming up, right? And I'll tell her about that. She be more excited than I am. You know me. I'm trying to keep it calm. Cause I have this whole shtick where either I get too excited or I tell too early, and it just messes it up. And nothing happens the way it's supposed to happen. Even when I try to plan stuff. Yeah, I'm spontaneous. Like, I don't ever really plan it. Cause every time I plan it, something happens or the weather ruined there anyway. She be so excited more than I am. And I love it. Like, she be cheesing or she'll jump on me, hug me. Oh, my God, I'm so excited. Like, that's good. That's big. And I'm just sitting there like, I do deserve this. This life here. This is amazing. You know what I mean?
David
Of course.
Cordell Beckham
Just that type of support. Not saying that I haven't had that support before, but this support is way different. Like, well, technically, I haven't had that type of support.
David
That's beautiful, man.
Cordell Beckham
That's beautiful.
David
That's beautiful. I love it. I'm so happy for you guys. You guys are killing it. And I think. I mean, what does the future look like? I know she has, like. Even on the show, she talked about, like, put a ring on it before you move in. Like.
Cordell Beckham
Right, right, right. I mean, you know, figure it out. But no, no, it's in there, though, for sure. I mean, I'm dating to marry. Like, I'm not. Look, man, I didn't have my time. I know I say that. I'm only 22. I ain't even turned 23 yet. But it's so Crazy to say that because I've been. You can only imagine. I've been everywhere. I've done everything, and it's like I'm at a position where I just want to be with my lady.
David
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Cordell Beckham
And be up in life, you know what I'm saying? Like, with her type.
David
But yeah, I feel like you did such a good job kind of like manifesting this and that's what you meant when you were talking about the psychologist. You're like, yeah, I see things. And you see it now.
Cordell Beckham
Yeah, that's what I'm saying. I always, like, I'm pretty big on speaking stuff into existence. Yeah. Because the more you speak it out, the more you. You have your. Your mind set to do it, the more that drive to get it done is activated in that, in that brain, that cranium right here, you know? So it's just like once you got that goal, that set, it's nothing that's gonna change it unless it physically changes it.
David
Let me ask you a little bit about that because you obviously had this vision. We already talked a little bit about some of your. Your ups and downs on the show, but your overall arching, like, success story. But I think one thing that happens in business and life and personal situations is you might have to earn trust back. And so you had to earn trust back in your situation. What tips would you give for someone out there when they're trying to earn trust back? And what are some things that you think like, you Deployed that has made this such a great supportive and successful relationship with a. With a great future ahead.
Cordell Beckham
100. Transparency and space.
David
Interesting. On the space thing, transparency speaks for itself. Tell me about the space.
Cordell Beckham
Let me tell you about the space. So the thing is, right? When you know that you have to give somebody, get somebody's trust back if you're there, if you did something wrong, you know you did it wrong, first off, be completely honest about it. Don't go back and forth about it, da, da, da, right? But also don't keep pushing the issue. You see what I'm saying? If you keep trying to plead your case, you keep trying to push it, that'll make that person back off. Because it's like you're not giving them enough time to think. You're not giving enough time to settle in. You know, you say, you say what you say, you say your piece and then you let them know, like, hey, when you have, when you're. When you're ready and you have the time, you're ready to talk, I'll give you your space and let me know when you're ready. You know what I'm saying? And what, what that does is it gives them that time. Honestly, a lot of people don't do that also, which is not saying, like, it'll throw them off, but it'll kind of throw them off because they actually have time to sit there and think. Instead of a. A person pleading in their ear like, I'm sorry, forgive me, take me back. You know, it was more of a, hey, this is what I did. I'm sorry. How can I make it up to you? I'll give you a space, and you tell me what you want to. How you want to move forward with this information. You know what I'm saying? So innocent in a way like that.
David
I like it. Transparency in space. That's a pretty cool place to be. Another thing we saw on Love island is, of course, you guys had matching outfits. Fashion is a big place for you. You already talked about your business going on. I gotta ask you, man, I see your outfits, I'm like. And I just can't help it. It's where my brain goes, dude, how much you spend on these? You got the most sickest outfits of anybody. Like, you spend on clothes, man.
Cordell Beckham
I don't spend too much. Like some of my bro. It's so easy how I do or, you know, sometimes I work with my, my stylist, so he'll also pull things. But when I'm on my own, right, How I Do is if I see like a piece like this, right? You'll get one.
David
What are we looking at for people that can't see it? Go to YouTube and check it out. But just tell. Okay, yeah, there we got the pants. Okay.
Cordell Beckham
So you find like one piece, right? Maybe it's one expensive piece and you build off of that one piece. Whether it's the shirt, you build off the shirt, or you build the pants, or you build off the shoes, or you can build off your hat. Honestly, I'll be getting some of my. From Zara.
David
Wow.
Cordell Beckham
Yeah. Yeah. And it, it's, it's not about what you wear, it's about how you wear it, honestly. So some of the things does not have to be expensive. I, I have, I have taste, but I'm, I'm also, I don't forget, you know, just because I got it don't mean I'm gonna spend it on some crazy stuff. You know what I mean? Like, I'm a, I'm a. I'm gonna do what I've been doing, but now I'm in a position where I can get like one little piece and then build it off of that. And Zara have some nice little. And fashion nova. Sometimes I'll be throwing in on some fashion nova, but Zara be having some nice pieces. And it's so funny because some of these manufacturers is the same as Zara. Like some of your super name brand, like places, companies, they work with the same manufacturers that make Zara clothes. So it's like they're all the same, honestly.
David
Okay.
Cordell Beckham
But it's all about building it, piecing it up.
David
So talking about piecing it up. I mean, I'm looking at your necklace. That's. I mean, that, that's not from Zara.
Cordell Beckham
No.
David
No.
Cordell Beckham
That's not. Bizarre.
David
Was that one of your big first purchases?
Cordell Beckham
What was your big first? Honestly, my big first purchase was probably my new apartment.
David
Okay.
Cordell Beckham
As soon as I got out. New apartment in. In la, then I went on to get it. What else? The next big purchase was a car, which was my project car. So it's my first project car. It's a 2009 Cadillac XLR.
David
Cool.
Cordell Beckham
It's actually almost done. I just got it wrapped. The interior just got done. It's a convertible. But we managed to put some stars in there. Wow. Crazy.
David
Can't wait to see stars, you said?
Cordell Beckham
Yeah. So like, you know, in a Rolls Royce. Right, the starlight. And then they got some that shoot across.
David
Yeah.
Cordell Beckham
So they managed to do that with the top still Being able to put down my guy Ed is a beast. Ed is doing a beast with that. Like, I didn't think it was possible, but how he showed me was because it's, like, all connected through ropes and stuff. So he was like, well, when the top go down, we're gonna put the ropes and on the sides of the. The part where the top goes down so it doesn't, like, interfere with the top working.
David
Yeah.
Cordell Beckham
So I'm excited.
David
When it's all done, you gotta show it up.
Cordell Beckham
Oh, yeah.
David
Social media, we gotta see for sure.
Cordell Beckham
And it's not gonna be done too. I mean, like, it's gonna be dumb. I drive it, but I'm also gonna get the engine switched out of it. Okay.
David
The projects keep continuing just like your projects do.
Cordell Beckham
Yeah.
David
You'll post on social media, and I want to ask you about your social media. You know, your engagements off the charts. Your photos are, like, badass. Like, you're always in sick outfits with. With great photography work. How much work right now are you putting into social media? And what do you think the biggest misconception is of those people out there that look at your social media?
Cordell Beckham
I feel like I'm not putting enough work.
David
Interesting.
Cordell Beckham
Not. Not enough work.
David
Why do you feel that way?
Cordell Beckham
It's because. Okay, I'm not saying that I'm comparing myself to other people, but it's so much other people out there.
David
Yeah.
Cordell Beckham
That post a lot of content. Like, a lot. And I'll go look at them and I look at me. Right. Even though I'm still getting a lot of. A lot of views on my profile and stuff like that, I could definitely be doing a lot more, but just with the certain circumstances of the. The business world of things, sometimes I don't really have, you know, time to do a little dance or, you know, something like that. But I'll do. I'll post a picture or, you know, I. Once I have the time, which is usually always late night, I will probably post them.
David
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Cordell Beckham
Random, random video, which they love. Like on my Tick Tock. They always look forward to the random nights. Should probably make a series out of it.
David
You should just do it. Random nights.
Cordell Beckham
Yeah, random night series. Because they always. It's always randomly at night. And they, they got this little funny thing what they say. They like, oh, Serena, he's out again. Like, like a patient.
David
Yeah, the patient out of the asylum. Doing your thing. Party and have a good time. It's interesting that you're saying you got to put more work into the social, even though your social is popping, but you have so many. You have so many things going on. You're doing all the brand deals. You're gonna be the big TV star. You're on your way. Talk to me about this. Like, there's a famous line from Jim Carrey. Back in the 90s, he carried a blank check with him, and he's put $10 million in that blank check. And he kept it in his wallet. And he said, I'm not taking this out of the wallet until I achieve this, and I'm going to achieve it in the next years. And it was year four and a half. He got signed to Dumb and Dumber and that's when he accomplished it. And that was like his way of manifesting. I know manifesting is big for you. So, like, when you look at your career, you look at your dream. What's your dream? Dollar amount that you want to make a year in the industries that you're pursuing. When you're like, I dream that I'm going to make this much a year. What is it.
Cordell Beckham
10 mil a year?
David
There you go. 10 mil. I love it. And when you think about that, obviously I could see you smiling. It makes you proud to this date. You've done a lot. What's your proudest moment?
Cordell Beckham
Meet my girl. I'm not gonna lie. Like, I'm not trying to be cheesy or corny or whatever. He's Just saying that. No, no. I'm so dead ass. Like, that's probably the proudest moment I've had was. Yeah. Overcoming that obstacle with my significant other, my woman, and progressing into what we call something real. You see what I'm saying? I'm very proud of that and my patience, my patience. I'm super proud. I'm not gonna lie. I always tell her this, and I've told a lot of other podcast people like that Cordell that y' all have seen. I haven't always been like that. And, you know, it took some years to get to that point. And it took a couple of relationships to understand women and what they mean and, you know, what, how they feel and how to go on about it. Like, certain situations, I wouldn't give them space. I would try to talk or I would try to, like, fix it right then and there or, you know, I used to get mad easily to where it's not a baby. I understand. Let's talk about it. More of a screaming match, you know what I mean? So when I look back on my previous relationships, I actually thank them in a way because they've made me the man that I am now to treat, which is so crazy to say. I'm so sorry to even say it like that.
David
Yeah.
Cordell Beckham
But in a way, me being with them paved the way of my relationship with Serena. Now you see what I'm saying, because I've been through a lot and I didn't understand, but looking back on it and coming into a fresh relationship and when the things happen, it's a, oh, this is what happened last time. This is where I went wrong last time. Not trying to say it in a sense of, oh, I'm just trying to say stuff to sound right.
David
Yeah.
Cordell Beckham
But you realize where you go wrong and, you know, you try not to make that mistake because you know how you lost that person last time and you want to make. You want to do better for yourself and for this new relationship. So you remember what happened and the best way to go about it. You see what I'm saying? That makes sense.
David
No, I think. I think for, you know, as someone who's in their mid-30s, like to hear a 22 year old going on 23, sit here and say, like something with such maturity. I mean, like, that is. That is maturity of like a 50 year old or, you know, it's just. It's beyond. Because, you know, essentially what you're saying is like, I've. People have seen a good side of me. People have seen a side that I want to improve. I may have been, you know, done dirty. I may have done dirty. I'm not the perfect human being. Sometimes I haven't been treated as the perfect human being. But I look at those experiences and I don't have unfinished business. Like, because those experiences made you who you are. And, like, that is the definition, in my opinion, of growth. It's like you look back at your past, find the silver lining at all, and through that, be able to move forward with, like, such grace. And when you do that, that's how you end up with a Serena winning season six of Love island and having the life that you're having. So I think the maturity is, like, way, way beyond your actual years. And that's, like, really perfectly said.
Cordell Beckham
So I appreciate that. And I just hope that it didn't sound bad, as if I'm bashing my ex. My exes. Because honestly, you know, nothing. Nothing wrong with them.
David
Yeah.
Cordell Beckham
I'm saying nothing. No hard feelings or anything. Hopefully that didn't sound bad. But they did pave a way for my current relationship, so I really appreciate them if it. I just hope it don't sound rude or anything.
David
I don't think it sounds rude. I think it sounds your life experiences instead of holding anger, frustration.
Cordell Beckham
Oh, yeah, nothing. No, no.
David
You're holding grace.
Cordell Beckham
Nothing.
David
You're holding grace. And not many people do that. So I think that that's a beaut thing. Before we wrap, I gotta ask you, Trading secrets, and we do have a lot of Love island fans. What is some trading secrets behind the scenes we might know? Like, do you feel it all? Like, there's a little, like, something that we might know maybe about producers or anything that happens behind the scenes that's interesting. Give me some.
Cordell Beckham
I'll give you. I'll give you a little secret. On the producer side. There is a couple producers in there.
David
Yeah.
Cordell Beckham
And they really care for you. They will take you to the side and they will walk with you and have a heartfelt conversation. Ask if you're okay. I've had. I've had a producer literally take me out of the set and walk with him.
David
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Cordell Beckham
Let me see if I can say that. I don't know if I can say that but like I'll just say I moved the mic pack or whatever. We're just walking. Yeah, we talked about, you know what I'm saying.
David
We used to brush the mic.
Cordell Beckham
Yeah, move the mic pack and we're walking. We're having like a real heartfelt moment. His name was Quest. Real love him to death. That man, I want to say, yeah man, that man there probably is one of the biggest, I want to probably say the biggest reasons of my. How do I say it? He had a big impact in everything, you know what I mean? And it's just the sense of having someone to talk to with and understand a side of point and having someone actually tell you where you went wrong. I love people like that. Like keep it 100 with me. When someone always keeps it 100 with me, I don't never be like mad about it, you know, I respect that to the fullest because I would, I'm always 100% with someone I would rather want. I would rather them be 100% with me. Like tell me if I'm in the wrong, you know, because I like my, how my friends work, how we work. We'll let each other know if we in a wrong or if you know what I'm saying, like if you need to do something about that, you know. And in a way, you know, he has some real heartfelt moments and told me where I went wrong and what are you gonna do to make it right? You know, don't ask me what should I do. It's about, what can you do? What should you do to make this right? You need to think about that because you know what you've done, right?
David
Yeah.
Cordell Beckham
Now you need to figure out how to fix it.
David
Yeah.
Cordell Beckham
In a way, without trying to, you know, give me the answers, which I really appreciate, because that right there made me sit with myself and try to understand how am I gonna go about this until I figured it out. 100% transparency, you know, keeping it honest. Space and space. And that's. That's when I want. You know, I sat there and I'm like, okay, no, I need to tell her everything. Everything that happened. And people don't know this, but the moment I got back, I told her everything. And when I say everything, I mean everything. Everything. So y' all didn't even see that stuff because they probably couldn't have enough time to put that in. Or probably because I'm saying a lot of stuff they probably don't want in there.
David
Yeah.
Cordell Beckham
Not saying some crazy stuff, but just like, of things that I've done that I know I did. When I kissed this girl, how long it happened? Was it the first day? Was it the second day? Did we go into bed together the first day? Da, da, da. Stuff like that, you know, to the fullest detail. To the point where I pretty much gave her a movie night. You see what I'm saying? Not saying that I knew about movie night because I don't even watch this shit, so I don't know nothing about it. But when we watched the movie night, that's when I realized, like, oh, shit, this is pretty much what I did. Like, I told her this, and I didn't know they were even gonna do all that, you know, until people were like, movie night. Movie night. I'm like, what is that? Which I already been told. Or everything before everybody was like, movie night. Which I didn't care about that stuff because my main focus was making things right with the person that I want to be with, that I see myself with, you know, that I can say that I could see myself with in the next 10, 20, 30, 40, 50 years. You know what I'm saying?
David
100.
Cordell Beckham
So, yeah.
David
Yeah. And I think shout out to Shout.
Cordell Beckham
Out to place, man.
David
Yeah. 100. And I think what's cool about that is the story is actually a testament, I think, to the show and the producers. Because, like, what I'm hearing is, yeah, people talk shit about producers all the Time. Oh, they manipulated this right here. Is that there is a producer that served as, like, a mentor to you and was like, hey, let's talk life here, man. Like, you want to do this? Do this, right? Like, this is how you do this.
Cordell Beckham
There's plenty of producers in there, but, yeah, yeah, but we keep part where we were still walking and talking. We keep that in. I don't mind all that because, like, that's. That's the real aspect of it. I mean, shit, if he wasn't there, I'd probably lose my mind, my marbles. Trying to get her back or trying to. It's just like having another. He was like a brother, you know what I'm saying? Like having. Having another man, a grown man. Like, he's probably your age. Like another grown man. Mind you, I'm young.
David
Yeah.
Cordell Beckham
So having another grown man that's experienced and that's been through this type of stuff, because we. We talked about, like, his whole situation that was kind of similar like this. You know what I'm saying? He still didn't even tell me what he did. It was more of a sense to the point where he still is making me find out what I need to do.
David
Yeah.
Cordell Beckham
And when I. When I done it, that's when we went to the back again and we walked and we were. He was like. And that's what you. That's what you do. You know what I'm saying? That's exactly what you're supposed to do. And a lot of people are afraid to do it because when they tell the truth, they're afraid that that might push their partner away because, you know, obviously they're getting told stuff they don't want to hear. Truth hurts, but it also heals as well. You see what I'm saying?
David
100%. So that's good stuff. I love it. It's awesome. It's good stuff. It's deep. It's your wise, wise, wise beyond your years. And it's fun to have you on trading secrets. I got to wrap with your trading secret.
Cordell Beckham
Yeah, yeah.
David
Before I do, I didn't even ask the question. Now I feel I got to ask.
Cordell Beckham
Come on, ask me.
David
I mean, I don't know. If you could tell me how much does that necklace cost? Oh, no, man.
Cordell Beckham
This one, this one. It's like, all right, I got it custom. So they do have it on their website where you can get it a cheaper version of it.
David
How much is the cheaper version?
Cordell Beckham
Probably like 400.
David
That is so sick.
Cordell Beckham
So you can shirt, huh?
David
Yeah.
Cordell Beckham
You Have a whole authentication card and all that that they send to you.
David
Yeah.
Cordell Beckham
So they have a customization part where you can do solid gold and your selective diamonds. So you. You got your. All your selective diamonds, you can have it the same way or you can actually have a custom version. Yeah. You see what I'm saying?
David
Yeah.
Cordell Beckham
But I just stuck with it because I liked it, but I wanted a little, you know. You know what I'm saying? Look, you gotta treat yourself every now.
David
And you might have to not only do a clothing line, you might have.
Cordell Beckham
To do it, do some jury. That's a good idea. You know what I mean?
David
That is. So.
Cordell Beckham
This one was probably the most that I paid for, though.
David
Wait, that one is more than the necklace?
Cordell Beckham
Oh, yeah.
David
Wait, why?
Cordell Beckham
So, like.
David
I mean, I'm looking for mad. I don't mean to offend. I'm just.
Cordell Beckham
The necklace, it's the. It's the.
David
So that's paper.
Cordell Beckham
I gotta clean it.
David
Okay.
Cordell Beckham
But it's the quality of the diamonds that. That has it. This is like the highest clarity of the diamonds right now.
David
How many diamonds are in that?
Cordell Beckham
Hell if I know. It's a lot. And it's. And it's rose gold, rose gold and white gold. And rose gold is a. Is a. Is a pretty expensive gold. That's like when you. When you do it in solid gold, you probably know about gold and stuff. So that. That solid gold of rose gold, you got your white, yellow gold, regular gold, and rose. Rose is usually always higher unless it's a platinum. You know, platinum always go higher than gold.
David
Damn.
Cordell Beckham
Hell if I know why. I still. I. Hey, if I. If I figure that out, I probably get in the platinum business. Business. I like it, but. Yeah, so it was. Yeah, it was a custom piece as well. Okay. Highest clarity of diamonds and solid gold.
David
Yeah. You got a million bucks in jewelry.
Cordell Beckham
No, no, no, no, no. I ain't going that far. You know, I wouldn't spend. I wouldn't spend. You know, people be spending like ten, twenty, thirty thousand. Hundred thousand dollars. That's not me.
David
Yeah, yeah, yeah.
Cordell Beckham
Not on no jury.
David
Well, you said 400. Yeah, 400, 000.
Cordell Beckham
Yeah, yeah, yeah.
David
Okay, okay. I got you. All right. Anyway, you look good. That's all that matters. It's. You're the man. I hope you come up with a jewelry line, too.
Cordell Beckham
Custom spider piece. That. That.
David
That'll help you manifest the spider man role. There you go. All right, let's wrap with this. Your trading secret. So it is your only trading secret. You can't get it from a professor. You can't get it from someone at TikTok or anyone else doing a tutorial. It's specific to your finances, your career, your life. It could be a motto. Cordell, what can you leave us with?
Cordell Beckham
You got to take those risks. In the business world, I'm not going to lie. In the business world, those risks, if you take those, it'll either make you or break you. And you can't be scared to take that risk because you never know where it'll lead you. You never know where it take you. And one of the biggest risks I took was taking my ass on a flight to Fiji to fall in love, right? Which fall in love, we quote, until we get there, and we actually fall in love, which is crazy as fuck, because I didn't think I was gonna go in there falling, but I was like, bro, it's so funny. I was over there talking. I was over talking. I was probably with some of my homeboys and stuff. I'm like, yeah, bro, ain't nobody going on this show to find love. You know what I'm saying? Just this opportunity, I'm gonna take it, you know, and see where it goes. But if I find it, I find it. Like, they was like, ah, you gonna fall in love. They love me, man. I'm soft. I ain't gonna lie. I love. I love hard. So they know me. But it was so funny.
David
I love it, man. I love it. Take risks. And I think, like, my biggest takeaway from you, Cordell, is just, you got, like, a good thing in life where you go through what you're going through, and you live in that moment right then, but you always continue to dream higher. You fall on your face, you get punched in the face. You make mistakes, but you get back up. You take ownership. You're transparent about it. You give people space and you space to grow. You continue to grow, and as a result of that, your whole life is growing. So that's my trading secret I got from you. Hey, and let's go. That's a great way to end it. Gets Cordell Beckham, everybody. Hopefully this was another episode of Trading Secrets, one you could not afford to miss. Ding, ding, ding. We are closing in the bell to the Cordell Beckham podcast and what a timely one with Love island season 7 finale just here. David, I know you're a big fan of the show, so I probably want to kick it off with that. In season seven, they have had a massive surge in viewership. We've seen it all over it's trending A to Z. In the first two weeks of the season achieved over 1.1 billion and 1.6 billion minutes streamed, respectively. Specifically for the week of June 6th to 12th, the show garnered 1.2 billion minutes streamed across nine available episodes. I mean, that is just absolutely unbelievable. Hard to honestly measure when considering all the moving parts. And it's, it's hot right now. So, David, before we even get into this episode, I'm just curious, what's your take on the current state of Love island and all society and streams and trends?
Co-Host
Yeah, current state of Love island is overall, it has just totally taking over as the measuring stick for reality TV shows. I think every reality TV show is now looking at Love island as the gold standard in terms of popularity. And you, I mean, we see it in paradise like everything that paradise is doing now and even previous they brought. Last season of paradise, they did do the whole Casa Amore concept where they took the girls away and brought them to this house and had five new guys waiting for them is temptation. So you see it bleeding in now, the season of Bachelor in Paradise, you're seeing the camera changes, you're seeing a little bit dynamic changes. So I think it's the gold standard of the show. And having Cordell on, for me, who is a die hard Love island fan, like, it reminded me of the wholesomeness of season six and season seven. I think that they have kind of tried to keep it a little juicier, maybe a little more racier. I think they've, they've, they're, they're teetering with losing the plot of Loveland a little bit because they, it has really been focused on a lot of like drama and things like that. And it's a little racier and a little raunchier than normal, but it's captivating viewers, it's captivating audiences. There's been some good press, there's been some bad press. They've had two people kicked off the show this year for using some, some racial, previous social media use using racial slurs, which is, you know, been picked up by the news and a lot of those things. But overall it's been a, you know, I would say a pretty dynamic season and for some good and for some bad.
David
So I mean, I just gotta say, I don't, I don't know how these shows with the background checks, they're not picking this stuff up. It's so simple to pick this up through. You could do, you can order like quick AI and quick like investigative people to just do a scrub of of people's socials to pick it up, Shame on them. But I'm glad they did end up finding it and getting rid of those contestants. What's interesting to me is I was talking to Susannah Summers, as you guys all know, Bachelor data, and she was talking about Bachelor in Paradise ratings, which for the premiere were okay. Like they weren't awful. I think it was about 1.8 million viewers or so, which was down from last season. But last season, of course, had the rush of golden and was in the. So comparatively, if you consider that, we'll see. You know, when I was talking to Susannah Summers, Bachelor Data, what she was telling me is she'll really be looking for key metrics after Love island when they have two episodes per week to see what kind of momentum is happening in Bachelor in Paradise compared to Love Island. But she said where she was surprised was the lack of social media growth in the Bachelor in Paradise contestants. I believe she sent this statistic and format to me. It was relatively close to a week after the first pair. Let's say it was like four or five days after the premiere paradise. And, and the person that garnered the Most following after four or five days of the premiere was 3,380 followers, Jess Edwards. And after that, there's some, there's a couple people that garnered around 2,000 followers. But for the most of it, it was like 8, 900, 500, 160. Some lost followers. I would say, like just looking at the information she provided me, the average is probably around like 4 or 500 followers. Which on Love island, like in the statistics she was showing, some of these people were garnering 750,000 followers an episode. So it is kind of interesting when you see the way Love island is taking over the societal norms. You see the billion plus minute stream and then you also see the social following with it. It is now, it's now the show to, to watch, right? I mean, it just is.
Co-Host
I mean, we're talking season six contestants here. Leah from season six, Jay, she has four and a half million followers from, from Cordell season, season six. And if you look at Cordell's girlfriend Serena, Serena's got 2.2 million followers. So these are, these are what, what used to be record breaking numbers from the Bachelor cast. When you look at the Tyler Cameron's and Hannah Browns of the world, you're seeing in Love island from a majority of contestants as well. You know, Love island producers have also been coming out saying they, they messed up in casting the Season finale is tonight for Love Island. We're recording this on July 13th. No spoilers here, so don't worry about it. We're not spoiling it. I haven't watched it yet, but as.
David
Who are you pulling for?
Co-Host
I'm pulling for. I. I'm probably pulling for there. To be fair, there haven't. I think they got rid of the most genuine connection, which was Clark and Taylor, and there hasn't been many genuine connections. I think Iris and Pepe are probably going to win. I think at this point I, I do want them to win, but now that people are coming off, I do think this will be the most like, chaotic post reality TV show run with, with contestants wanting to spill tea or set the record straight or talk about why the edit was the certain way you're already starting to see it. I mean, they are making the podcast runs. They are all over social media. They are trying to capitalize on the Runway. And you're also starting to hear about just how many of these islanders knew each other previously. Some worked together, some have been, you know, are from the same cities in same circles and can't believe that so and so ended up showing up on the island because they knew them. So I definitely think Love island is going to come back even bigger and better and truer to their, their, to their, you know, to their show from the season. Because I think it got a little sideways on them. It was almost like too big for their bridges. Like, they got too big and too greedy and like, it's starting to like, lose its shine a little bit now.
David
What's interesting is we've heard Bachelor data come on this podcast years ago and talk about the fact that, you know, other reality shows, their contestants, her take was they were just better at social media and they were growing faster as a result. When I start to look at this group of people on Love island and even Love island beyond the villa, these cast members are really, really sharp at social media and like, like the, the idea of defending themselves against what's happening with producers and trends and all their cuts and edits. Like, not only do they have the billions of minutes watched, they have all the viewing, but they're damn good at social. So they're continuing to keep the show in the momentum that it's been, and I feel like that's going to have to start being like, part of the process from a business perspective with some of these other shows because how, how do you keep up with this beast? And the second this one ends, boom, we know Love island beyond the village comes up. Like, it's. It's crazy. My. I don't know about you, man. My FYP or whatever for you page, whatever call it, it's all ever. That's all anyone's doing. It's either Love island or it's people doing, like, things about Love Island.
Co-Host
Correct. Yeah, it's an absolute wagon. And I think that.
Cordell Beckham
That.
Co-Host
I think that they're good at social media, but I think when you come off the show and you see the following, it's like, hey, I'm. I have to be good. I have to post content. I have to do this, like, because if I'm not, like, as they all know, like, they're missing out and this is their new pathway to a new career. And, you know, Cordell talked a lot about how his life changed through his experience and, you know, his opportunities that have opened up. And yeah, it's just a. As we know, it's a real thing. But I think Love island is, like, it's just on steroids right now. Like, it just really, really, really is.
Cordell Beckham
And.
Co-Host
And it's one of those things. I've seen a lot of memes where, like, you know, people are like, when you're at. In line at a restaurant or in line at a store and you hear someone say Love island, they're three, like, three people back. It's like you give them the side eye. Like, everyone just is itching to talk about it, to give their opinion, to hear what people think. To be Team xyz. It's really fascinating.
David
I mean, they're filling up sports bars across the country, and sports aren't on the tv. This reality show is. I mean, it's insane. But after nine minutes of talking Love island, we got to get into Cordell. I mean, great dude. I mean, it's so cool to talk to him, hear his perspective, to think about how far he's come from this show. The curious Canadian. What's your takeaway?
Co-Host
Yeah, so my takeaway in hearing Cordell in this space, having you talk to him and knowing him from, well, thinking I know him. I don't know him at all, but on the show was he's exactly what I wanted him to be.
Cordell Beckham
Be.
Co-Host
And what I. What I loved about him is he seems so. And is so incredibly genuine. I think he's so incredibly thoughtful. I think his M.O. is just like. And some of the things he talked about is, like, respect and care and attention to detail and selfless in. In ways and honest and transparent and I can't believe how young he is when he said he's 22. 22, 23 years old. He speaks to someone that has, you know, 50 years of wisdom under their belt. That stuck with me. It's something that I don't think anybody from this season of Love island has from a male perspective. They don't have that grounded down to earth. You know, build my woman up, put her first, support her, admit when I'm wrong.
David
Like, and self aware. I think the. I think self awareness takes so much maturity because. Because ego always overtakes self awareness. And his ability at that age under that type of lens when, you know, his previous job was working in the airport to take that kind of accountability. I don't know, man. I was so impressed with that at 22. That wasn't me, I'll tell you that. Yeah.
Co-Host
And how, how cool is it? We just talked about social media and Love island, how people are taking advantage of. And they're all over our FYP page. And here's a guy being like, yeah, I. I don't do. Like, I need to. I should probably do it more. I'm not doing it more. And I could and I should and I. But he's. I just feel like he's the guy. If it's not genuine, he doesn't feel like. Right about doing it. It's not authentic. Like, he's not going to force something just because he feels outside pressure that he should. Right. So.
David
And if you look at his social, like there, there are certain socials who people just kind of throw. Throw at the wall. There's some people that just do the trans. Like everyone's got their thing. Right.
Cordell Beckham
Right.
David
His social is like pure artist. Like, he's pure creative. Like the, the, just the, the sophistication in like some of his photo shoots that he does, what he's like his style and what he's wearing and, and just the color schemes. Like, it's. It's very sophisticated, creative artist mentality. Like very talented human.
Co-Host
And. And I loved kind of his take that kind of resonated with our, our friendship and our relationship. When he loves, he's talked about how he loves his friends. Like they keep it a hundred with each other is what he said. Like, he's like, he just wants people. If he cares about people and they care about him, he doesn't want to be sugarcoated. He's. That's not how he learns. That's not how he gets better. He talked about the producer on the show who was like a big brother to him, he's like a grown ass adult that as a male that can tell me when I'm wrong, that can tell me when I'm probably not thinking about things and like not be judged when I agree or don't disagree with what he's telling me to in his perspective. So I love that and I love like when you asked him, how do you earn your trust back? And he was like transparency and space. I just thought his answers were perfect for that. And it was just like, you know, it was, it was, it was like, yeah, this guy's probably right and he's patient and he believes what he's saying and he proved us right because him and Serena, like you said at the start, at the top, they're, they're, they're a little bit royalty right now. Like, they remind me of like probably blanking on their names. Cameron and from the first season of Love island who just kind of, or not. Love is Blind.
David
No, Love is blind. Yeah, yeah, yeah, yeah.
Co-Host
How much they blew up and just like a genuine awesome couple that when you have a show like Love is Blind or you have a show Love like, of like Love island, you want to see two genuine people who ride or die and support each other and build each other up, up. You want those people to be at.
David
The top, you know Lauren Speed and Cameron Hamilton. Yes, those. Yeah. Like the, the absolute royalty of Love is Blind. Yeah.
Co-Host
So that was my vibe from him. You know, I just also like, again, like I, I'm kind of going off on a little tangent about Cordell right now, but I, I, I do love him. I was so I've always, you know how bad I wanted an islander on the show to get him was great. And to just have him talk about the self awareness and honesty about how living in his brother's shadow and he needed to find his own thing so he could walk beside him and, and of walking in his brother's shadow is just like, this guy's raw, he's honest. Like, he's not trying to hide from the. And it's like made him who he is. It's just incredible.
David
Huge fan of his. We're huge fans of the show. Maybe we'll see like a cameo and you know, beyond the villas with his, with his show. We know that he got a, an acting role which he announced on his social, which I think is so cool. Like that was always kind of his dream and he's pursuing it and making it happen. And we know, we've talked about this podcast, the difficulty in transitioning from unscripted to acting is so hard, but he's doing it and the show's killing it. I mean, it's. It's crazy to just see it all as someone, you know, who's. Who's like, we've obviously taught we have a lot of reality stars on here. We, we pay attention to like business trends of these shows to see what this show is doing. It's crazy, man.
Co-Host
It is.
David
It's awesome.
Co-Host
And from the post show, like life of it all perspective at all, I, I've never seen the competitive nature from people to get the. As soon as an Islander gets kicked off, they're always on chicks on the Office. So I think there's some kind of exclusivity there.
David
And you know, I think chicks and chicks and Nick Viall have some kind of working agreement with.
Co-Host
And you see USA and yeah, and you see him doing them all by zoom, which is different from them because they usually do all guests. But it's like, hey, the demand is there. We're doing it right away. I think it's really interesting. My last question to you, Jay, since we're kind of using this comparison between the Bachelor world and Love island with beyond the Villa happening with season six cast members, where they're taking them out of the villa and kind of following their everyday lives. Let's say it's a hit. Do you think that the Bachelor, who's always looking to stay relevant with a franchise name, will ever follow some of their most popular alums in their normal world space?
David
They obviously haven't done it yet. I wouldn't be surprised if they did. Yeah, I wouldn't be surprised if they did because I think. I think they're at the point now, especially based on our episode last week with Jesse and Wells. You can tell that production team is different based on the way Jesse and Wells talks about them. And you could tell that the openness and nimbleness is there. And I think that wasn't by accident they said that because we also saw in some articles that were published was that people that were like lower in the totem pole, I guess, were were mentioning like they wanted more creative freedom in the show. And it sounds like from what Jesse and Wells are saying is like, that's all there. So I would say my guess is expect the unexpected with all that stuff. But. But you never know. It's a. It's a. It's an unpredictable. It's an unpredictable thing, you know, I don't know. What do you think?
Co-Host
I just think it's something they should have done a long time ago. And I think the key to all these things is investing in your. Investing in your talent. The people that are coming off the show, making people want to talk about the Bachelor, talk about Love island, invest them, put them on your TVs more. Let the people, give the people what they want. Start taking them on their social media. Like, do all those things, right? Don't keep them hidden from the people because they're going to seek it out one way or the other.
David
Yeah, I mean, I will say I'll have to get this converted because obviously you're comparing ratings, but to see these numbers, 1.1 billion and 1.6 billion minute street billion.
Co-Host
And what I would stream and what you said before, what I would love on top of that to prove it is like impressions, like how many people are talking about it on social media, on Tick Tock. It would be. It would be insane.
David
Crazy. It's crazy. I mean, yeah, we could go down a rabbit hole. We might have to do a whole Love island breakdown, maybe have some other guests from the show on. I'm sure we will, actually. But in the meantime, we got to wrap this up. So you got Anything else on Mr. Cordell Beckham?
Co-Host
Not on Cordell. I got one quick story for you that I didn't share with you.
David
Okay.
Co-Host
I want it. I want a big time golf tournament this weekend with Chris Collins, my playing partner, to run Aqua Country Club. The only reason I'm bringing it up, Jay, is because after the ceremony when I got the red jacket on and I'm going around the club and I, I didn't get time to eat. So I'm quickly trying to get some sushi on my plate. One of the employees comes up to me and goes, Mr. Ardwin, congratulations on your win. And I go, thank you so much. He goes, by the way, I love the podcast.
David
And I was like, wow, let's go.
Co-Host
I'm like, I'm like thinking like, Jason's not here. Like, what do you mean? Like, she's like, oh. She's like, your voice, it sounds just like it does on the podcast. So if you're listening, I didn't get her name, but if you're listening to the awesome, awesome listener who works at a round country club who was part of that amazing celebration, shout out to you. That was like, as surreal as winning the golf tournament. There's nothing ever being like, wait, you listen to us and you know my voice and who I am. That is. That was so cool. She Was so sweet. So I just want to give her a shot.
Cordell Beckham
Shout out.
David
I love that. Shout out to the Aranda Koi Country Club server waitress.
Co-Host
Yeah, she was part of, the, part of the kitchen staff during the banquet.
David
Amazing. Well, shout out to her. And a huge congratulations to you and Chris. I mean, to hear a little bit about that story. David drained a 60 foot putt to put it into overtime. He said one of the highest. Just what was it one of the, like the best feelings of your entire sporting career. Right.
Co-Host
I mean, that's pretty cool.
David
Cool.
Co-Host
I don't want to go into the weeds too much with it, but being a grown man getting to compete about something, that's a passion. You know, golf is a hobby, but it's also a passion and to do it on a competitive level. And Ashley was there watching and there's a couple hundred people, you know, coming down the stretch viewing. It tests the nerves and it's, it's like, you know, it's like our boys being a couple weeks ago just to be able to compete as an athlete was incredible. So.
David
And in Trading Secrets, we always talk numbers here. I mean, it's crazy. I just found out that it was a five figure dollar amount that you won for playing in a tournament like that.
Cordell Beckham
Yeah.
David
How about it?
Co-Host
Our team won just over 25,000 bucks. So let's go. Does not happen on an everyday basis.
David
So yeah, that will help the guy who still hasn't found his crypto, you know.
Co-Host
Correct.
Cordell Beckham
Correct.
Co-Host
Yeah. Yeah.
David
I love it.
Cordell Beckham
I love it.
David
Good stuff. Well, huge congratulations to you. A lot happening over here. Was just in the Hamptons back in Nashville. Was feeling a little sick, but we're back at it. We have some very, very, very exciting stuff coming up and some huge guests. So you guys are going to be excited about this. That. But thank you for tuning into another episode of Trading Secrets 1. Hopefully you can afford to miss.
Cordell Beckham
Riley.
Co-Host
Herbst from 2311 Racing here.
Cordell Beckham
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David
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Co-Host
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Cordell Beckham
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Trading Secrets Episode 243: Cordell Beckham on Fame, Family, and Finding His Own Lane
Release Date: July 14, 2025
In Episode 243 of Trading Secrets, hosted by Audioboom Studios, Jason Tartick engages in an insightful conversation with rising reality TV star and model, Cordell Beckham. Known for winning Season Six of Love Island USA alongside his partner Serena Paige, Cordell shares his journey from working as a UPS ramp agent to carving out his own niche in the entertainment and fashion industries. This episode delves into themes of personal growth, authenticity, relationship dynamics, and strategic career moves in the spotlight.
[03:12] Cordell Beckham: Cordell opens up about his early aspirations and experiences before gaining fame. Initially inspired by his older brother, Odell Beckham Jr., Cordell attempted to follow in his footsteps in football but faced setbacks due to injuries. This period of uncertainty led him to explore other avenues such as modeling and acting.
[04:08] Cordell Beckham: "I realized I'm in the shadow. I'm not in my own lane right now."
Moving away from sports, Cordell pursued modeling and minor acting roles, participating in runway shows and commercials. Despite these efforts, he didn't secure major breakthroughs until his involvement with Love Island USA.
[08:05] Cordell Beckham: Cordell describes how he was approached to join Love Island through his manager, Vivian. After two unsuccessful attempts—first being too young and second during an ongoing relationship—he finally landed the opportunity when he was single and ready to embrace the challenge.
[09:56] Cordell Beckham: "They had me answer around 1,500 questions for the casting process, which took about five hours."
This rigorous selection process tested Cordell's authenticity and readiness to be part of a reality TV setting, ultimately leading to his successful stint on the show.
[16:09] Cordell Beckham: Cordell attributes the high ratings and success of Season Six to the authentic interactions and genuine support among contestants. He emphasizes the importance of real emotions and respectful dynamics, which resonated with audiences.
[16:09] Cordell Beckham: "We had a realistic impact. We didn't fake it. Was truly authentic."
His participation in Love Island not only elevated his public profile but also opened doors for lucrative partnerships and business opportunities, such as his collaboration with Cheez-It.
A significant portion of the episode focuses on Cordell's relationship with Serena Paige, highlighting their mutual support and growth both personally and professionally.
[28:26] Cordell Beckham: "I love seeing when my girl is out there doing her thing, and I'll be like, sometimes we don't tell each other everything, but I support it to the fullest."
Their relationship is portrayed as a pillar of strength, with both partners encouraging each other to pursue their respective dreams while maintaining a grounded and supportive bond.
Eager to establish himself beyond reality TV, Cordell discusses his aspirations in scripted television and film.
[23:24] Cordell Beckham: "I'm transitioning into that lane. I'm in acting classes at Stella Adler in Hollywood."
He aims to secure supporting roles that align with his passion for acting, balancing education and practical experience to build a sustainable career in the industry.
Cordell shares his approach to branding and business, particularly his partnership with Cheez-It.
[14:14] Cordell Beckham: "You just have to know your worth and start at a reasonable price to build a relationship."
By setting fair rates and fostering strong business relationships, Cordell successfully leveraged his Love Island fame to secure profitable endorsements and brand deals, significantly surpassing his pre-reality TV earnings.
Acknowledging the importance of a robust social media presence, Cordell reflects on his strategies and areas for improvement.
[38:44] Cordell Beckham: "I feel like I'm not putting enough work into it... I could definitely be doing a lot more."
Despite his growing follower count, Cordell aims to enhance his digital footprint by producing more engaging and frequent content, balancing his professional commitments with his online persona.
Throughout the episode, Cordell emphasizes his journey of self-improvement and learning from past relationships.
[43:24] David: "You're in your early 20s, yet you exhibit the maturity of someone decades older."
[44:17] Cordell Beckham: "Overcoming obstacles with my significant other and progressing into something real is my proudest moment."
He credits his previous relationships for teaching him valuable lessons in communication, patience, and self-awareness, which have been instrumental in building his current relationship with Serena.
Cordell offers practical advice on rebuilding trust in personal and professional relationships.
[33:03] Cordell Beckham: "Transparency and space are key."
He elaborates on the importance of honesty and giving others the necessary time to process and heal, fostering stronger and more resilient connections.
Cordell provides a behind-the-scenes look at the supportive role producers play on Love Island.
[46:04] Cordell Beckham: "Some producers really care for you. They take you aside and have heartfelt conversations."
This candid insight underscores the often-overlooked compassionate side of reality TV production, highlighting the mentors and confidants who help contestants navigate the pressures of fame.
Wrapping up the episode, Cordell shares his Trading Secret—the importance of taking calculated risks.
[55:29] Cordell Beckham: "You got to take those risks. In the business world, those risks will either make you or break you."
He cites his spontaneous decision to join Love Island as a pivotal risk that led to significant personal and professional rewards, encouraging listeners to embrace uncertainty as a pathway to growth.
Notable Quotes:
Cordell Beckham [03:12]: "I realized I'm in the shadow. I'm not in my own lane right now."
Cordell Beckham [16:09]: "We had a realistic impact. We didn't fake it. Was truly authentic."
Cordell Beckham [33:03]: "Transparency and space are key."
Cordell Beckham [55:29]: "You got to take those risks. In the business world, those risks will either make you or break you."
Conclusion
Episode 243 of Trading Secrets offers a comprehensive look into Cordell Beckham's ascent from humble beginnings to reality TV stardom and beyond. Through his candid discussions, Cordell provides valuable insights into personal development, strategic career planning, and the delicate balance of maintaining authentic relationships under the glare of the public eye. His emphasis on authenticity, risk-taking, and continuous growth serves as an inspiring blueprint for listeners navigating their own financial and career paths.