Trading Secrets - Episode 244: Justin Glaze on Love Potion, Reality TV, and Relationship Realities

Hosted by Audioboom Studios, "Trading Secrets" delves deep into the financial and career strategies of its guests. In Episode 244, host Jay welcomes entrepreneur, artist, and reality TV personality Justin Glaze. This episode explores Justin’s latest venture, his return to reality TV, and the complexities of navigating public relationships.

1. Introduction

Jay opens the episode by reintroducing Justin Glaze, highlighting his multifaceted career spanning corporate finance, freelance artistry, and multiple appearances within the Bachelor Nation, including ABC's The Bachelorette and Bachelor in Paradise. Jay notes significant developments since Justin’s last appearance: the launch of his canned espresso martini company, Love Potion, and his recent participation in Bachelor in Paradise Season 10, which premiered on July 7th, 2025.

Notable Quote:

Jay [00:00]: "Today we are joined by entrepreneur, artist and reality TV personality... Justin Glaze, thank you so much for being on Trading Secrets."

2. Launching Love Potion

Justin delves into the inception and development of Love Potion, his self-funded canned espresso martini company. He reveals the meticulous R&D process, emphasizing the creation of a unique formula over three years. Justin shares his strategy of learning from bartenders, iterating over 50+ recipe versions, and collaborating closely with his distillery partner to finalize a distinctive product. The drink is currently available online in 43 states, with plans to expand retail distribution, starting in Southern California through BevMo.

Notable Quotes:

Justin Glaze [02:27]: "I've gone through like 50 plus iterations of this formula... I negotiated with my distillery that you guys can't use this ingredient in any other RTD espresso martinis."

Jay [52:48]: "What was the name? And why?"

Justin Glaze [53:30]: "In the late '50s, there was a song called 'Love Potion Number Nine'... It’s the idea of forming intimate connections with whoever you're drinking with."

3. Decision to Return to Bachelor in Paradise

Justin discusses the factors that influenced his decision to rejoin the reality TV dating scene. Despite initial resistance, citing past negative experiences and public relationship scrutiny, persistent invitations from the producers and assurances of a refreshed, transparent production approach convinced him to give it another try. Justin highlights the importance of aligning personal goals—seeking a serious relationship leading to marriage and children—with the show's new format.

Notable Quotes:

Justin Glaze [04:01]: "Maybe because I'm a fool. I don't know."

Jay [05:35]: "Imagine a world in which you are single. Would you ever have interest in being the bachelor or going back on Paradise?"

Justin Glaze [14:03]: "I have always been a risk taker... What could the outcome be?"

4. Experience on Bachelor in Paradise Season 10

Justin recounts his experience on Season 10, emphasizing the differences from previous seasons. He describes feeling out of place and misaligned with the show's dynamic, leading to unexpected twists such as assigning a rose to his ex, Susie Evans, during a pivotal rose ceremony. The decision was driven by a combination of emotional turmoil and strategic choice, reflecting his genuine desire to prioritize meaningful connections over superficial interactions.

Notable Quotes:

Justin Glaze [16:02]: "I felt so out of place. I didn't go in with any expectations."

Jay [38:46]: "Why didn't you have those conversations? You didn't know."

Justin Glaze [43:40]: "I thought she would have said yes. But I also, you know..."

5. Handling Public Relationships and Breakups

The episode delves into the intricacies of maintaining a respectful and private relationship in the public eye. Justin and his ex, Susie, handled their breakup with mutual respect, yet faced challenges due to public scrutiny and social media narratives. Justin expresses disappointment over Susie’s indirect communication through social media, emphasizing his preference for direct, private dialogue to resolve misunderstandings.

Notable Quotes:

Justin Glaze [18:39]: "For what it's worth, Susie did initiate the breakup."

Justin Glaze [24:51]: "It's difficult... there's a learning curve that you have to navigate."

Jay [27:56]: "The next biggest question... Why did you guys break up?"

Justin Glaze [48:24]: "I have nothing negative to say about her."

6. Business Insights and Trading Secrets

Beyond personal anecdotes, Justin shares valuable business insights. He discusses the challenges of self-funding a startup, the importance of strategic partnerships, and the complexities of beverage distribution in the U.S. Market trends, such as licensing and retail strategies, are also explored. Additionally, Justin imparts relationship advice, emphasizing the significance of embodying the qualities one seeks in a partner.

Notable Quotes:

Justin Glaze [63:26]: "When you have a list of attributes you want in a partner, the best thing you can do is become that list."

Jay [26:35]: "Everyone leaving a call, you're leaving money on the table... you need a phone system that keeps up."

7. Conclusion and Final Thoughts

As the episode wraps up, Jay and co-host David Ardoin reflect on Justin’s journey, commending his resilience and entrepreneurial spirit. They express hope for Justin’s continued success with Love Potion and his personal growth following the tumultuous reality TV experience. The hosts encourage listeners to support Justin’s new venture and commend the mature handling of his public relationships.

Notable Quotes:

Jay [61:18]: "Feel your feels, really understand your emotion... take accountability for when you're not."

Justin Glaze [60:34]: "I believe in [Love Potion]. I'm loving the journey, and I have a vested interest in it."

Key Takeaways

• Entrepreneurial Journey: Justin’s dedication to creating a unique espresso martini showcases the importance of persistence, R&D, and strategic partnerships in launching a successful product.

• Navigating Reality TV: His return to Bachelor in Paradise underscores the challenges and rewards of seeking genuine connections within a manufactured environment.

• Public Relationships: Justin and Susie’s respectful handling of their breakup highlights the complexities of maintaining privacy and integrity in the public eye.

• Personal Growth: Emphasizing the importance of becoming the person you seek in a partner, Justin advocates for self-improvement as a pathway to meaningful relationships.

• Business Strategy: Insights into distribution, licensing, and self-funding provide valuable lessons for aspiring entrepreneurs in the beverage industry.

Where to Follow Justin Glaze

• Instagram & TikTok: JustinGlaze
• Love Potion Website: drinklovepotion.com
• Social Media for Love Potion:
  • Instagram: @drinklovepotion
  • Website: drinklovepotion.com

Thank you for tuning into Episode 244 of Trading Secrets. If you enjoyed this episode, leave us a five-star review and share your biggest takeaway. Stay tuned for more insights and exclusive content from industry leaders and innovators!