247. Juliette Porter: From filming the pilot of Siesta Key at 17 to negotiating a six figure deal for narrating, BTS of navigating reality TV, the business behind JMP The Label, and overcoming imposter syndrome

Summary

Podcast Summary: Trading Secrets Episode 247 featuring Juliette Porter

Overview In Episode 247 of Trading Secrets, hosted by Jay from Audioboom Studios, the spotlight shines on Juliette Porter—a multifaceted entrepreneur, podcast host, and star of MTV's reality show Siesta Key. Juliette delves into her journey from a 17-year-old filming the pilot of Siesta Key to negotiating lucrative deals for her swimwear brand, JMP The Label. The episode offers an in-depth exploration of her experiences navigating the tumultuous waters of reality TV, entrepreneurship, and personal growth.

Early Career and Reality TV Experience Juliette's ascent to fame began at the young age of 17 when she starred in the pilot of MTV's Siesta Key. Balancing school and her burgeoning television career, she was a political science major at Florida State University with aspirations of becoming a lawyer. However, the unexpected opportunity in reality TV reshaped her trajectory.

Key Quote:

"I really don't know where I would be had I not been so young at that age, you know, starting maybe an [entrepreneurial path]."
— Juliette Porter [02:34]

Financial Aspects of Reality TV Navigating the financial landscape of reality TV as a teenager presented unique challenges. Initially earning modest sums—approximately $1,500 per episode in the first season—Juliette witnessed her earnings escalate to around $60,000 in the second season by doubling her workload through strategic contract negotiations.

Key Quote:

"We try to keep it in one season by calling it part A and part B, so they can't up your pay."
— Juliette Porter [04:25]

Personal Struggles Amidst Public Life Balancing personal relationships with her on-screen persona was a significant challenge for Juliette. The lack of privacy and the need to expose intimate aspects of her life for showmanship often led to internal conflicts.

Key Quote:

"Navigating what I wanted the public to see within these intimate parts of how I feel and who I am was a constant internal battle."
— Juliette Porter [08:51]

Juliette also addressed the impact of reality TV on her personal relationships, highlighting the difficulty of managing public breakups and the pressure to relate to viewers without compromising her authentic self.

Professional and Financial Insights Transitioning from reality TV to entrepreneurship, Juliette co-founded JMP The Label—a swimwear and apparel brand emphasizing natural beauty and body positivity. Starting with an initial investment of $45,000, the brand quickly scaled, generating approximately $1.4 million in revenue within its first year and doubling the following year.

Key Quote:

"Business is hard. You have to just know when you're getting into starting a company, you have to ride out the ups and downs."
— Juliette Porter [28:26]

Challenges in the Fashion Industry Operating a direct-to-consumer (D2C) apparel business presents its own set of challenges, including managing seasonal fluctuations and exploring international markets. Juliette discussed the complexities of expanding wholesale operations and the logistical hurdles of entering markets like Australia and Brazil.

Key Quote:

"I have to account for seasonal changes and explore how to penetrate markets that are culturally and economically different from where I started."
— Juliette Porter [29:39]

Professional Milestones and Brand Recognition One of Juliette's proudest moments was hosting a swim week event in Miami in 2022, which served as a tangible testament to her brand's growth. Additionally, securing brand recognition through influencers and celebrities like Sweetie and Beyoncé significantly bolstered JMP The Label's credibility and visibility.

Key Quote:

"Brand recognition and credibility are essential. Getting our pieces worn by top-tier celebrities has been invaluable for our growth."
— Juliette Porter [31:12]

Future Endeavors and Strategic Growth Looking ahead, Juliette aims to expand JMP The Label by enhancing the wholesale sector and exploring high-profile collaborations. She shared her vision of partnering with influential figures like SZA to create exclusive collections funded by investors, thereby scaling her business to new heights.

Key Quote:

"I want to build out the wholesale sector and collaborate with big names to take JMP to the next level."
— Juliette Porter [33:33]

Trading Secret: Authenticity and No Regrets As the episode nears its conclusion, Juliette imparts her trading secret to listeners: the importance of staying true to oneself and living without regrets. She emphasizes that authenticity and genuine belief in one's endeavors pave the way for lasting success.

Key Quote:

"You have to do everything with the truest form of who you are. Live with no regrets."
— Juliette Porter [39:00]

Conclusion Episode 247 of Trading Secrets offers a comprehensive look into Juliette Porter's remarkable journey from reality TV fame to entrepreneurial success. Her candid discussions about financial negotiations, personal struggles, and strategic business growth provide valuable insights for aspiring entrepreneurs and individuals navigating the intersection of public life and personal ambitions.

Where to Find Juliette Porter

• Instagram: @julietteporter
• Shop JMP The Label: jmphthelabel.com
• Podcast: Don't Be Ridiculous

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Note: Timestamps are based on key points extracted from the transcript to highlight significant moments and quotes within the episode.

Transcript

[Jay]

Foreign. Welcome back to another episode of Trading Secrets. Today we are joined by entrepreneur, podcast host and star of MTV Siesta Key, Juliet Porter. Juliet came to recognition in 2017 after being cast as a main personality on MTV's hit reality show, following a group of friends in Siesta Key, Florida. In addition to being on reality tv, Juliet has expanded her career endeavors by getting into the retail and podcast space. Juliet co founded a designer swimwear and apparel brand focused on natural beauty and body positivity called JMP the label, which she has helped grow since 2021. She also started a podcast with friend Sebastian called Don't Be Ridiculous, which she co hosts on a weekly basis. We're going to discuss all things Siesta Key where she sees her reality TV career going from details on JMP the Label, and all of the ups and downs of being an entrepreneur. Juliette, thank you so much for being on Trading Secrets.

[Juliet Porter]

Oh, my gosh. What an intro.

[Jay]

Yeah, we got it. We. That's what we do here. We pump it up, make you feel good, and then I. Then I disarm, and then hopefully I get some good information from you. We've been trying to get you on the podcast now. I think it's been three years.

[Juliet Porter]

It's been. Yes. A very long time.

[Jay]

Tough person to track down.

[Juliet Porter]

I'm happy to be here, and I'm feeling good.

[Jay]

How are you feeling?

[Juliet Porter]

It's good. Luckily, I called it a little early last night, so I got my beauty sleep.

[Jay]

I like it. All right, well, you're here. You're killing it. Let's go back to your story, 2017. It all started, right? So you were in school at this point.

[Juliet Porter]

Yes.

[Jay]

And you're studying. And what I read is that you were working in hospitality, you're a bartender, and then you took a shot on reality tv. Were you doing anything full time professionally before you went into the reality show?

[Juliet Porter]

So we filmed the pilot of Siesta Key when I was 17. Definitely not. Then I went to Florida State University, and I was about. I think I was 19 when they called me and said they were picking up the show and I was majoring in political science. I wanted to be a lawyer, which is funny. Looking back now, I don't think I could ever have that life. But then, yeah, we started filming, and so I guess it would have been hard to see a life that wasn't revolved around being on reality TV at this point. Like, it shaped who I am, who I was at the time. And I really. I don't know where I would be had I not been so young at that age, you know, starting maybe an.

[Jay]

Attorney, maybe not, I really think that.

[Juliet Porter]

I would have went to law school and I was like a solid B student.

[Jay]

Okay.

[Juliet Porter]

So maybe like a mediocre law school at best. And just. I just don't see, like, that's. That's not really who I was at my core and who I am now. And I think, you know, what a blessing it was to have this opportunity thrown on me.

[Jay]

It's pretty wild when reality TV at 29. A lot of our guests go in their 20s or 30s.

[Juliet Porter]

Yeah.

[Jay]

To think about 17 starting is mayhem. How and would. How did you work the business side of it? Like the first. You guys had five seasons. First season starts, you're supposed to get paid. Who's negotiating for you? How do you figure that out at 17, 19 years old. So.

[Juliet Porter]

So we had. The director of Siesta Key is a good friend of mine. He kind of set us up because he knew we were kids. And he found us a talent manager lawyer who worked with a lot of the MTV cast. Like, my manager is also Snooki's manager. So it's like an MTV family thing. So that was nice. He negotiated our contracts. You know, it starts out pretty. Pretty low pay, I think, across the board. I mean, I don't know, at least from my experience. Most first season shows are like 20,000 a season. I was getting 1,500 an episode, if that.

[Jay]

Honestly, I've heard a lot less than that too.

[Juliet Porter]

Yeah, I think we got lucky, from what I've heard.

[Jay]

But 20 grand first season at 18 is pretty damn good.

[Juliet Porter]

I was, and I grew up very middle class. Like, having 20,000 in the bank was insane. Crazy, you know?

[Jay]

All right, so then you go to season 2, 3, 4, 5. How does it look from there?

[Juliet Porter]

Yeah, I think season two, I made about 60,000 that year, but we did double the amount of episodes. So there's this thing. And I'm sure, you know, in reality tv, or maybe just scripted shows in general, they do like a part A and part B. And so you're only allowed a certain amount of seasons, like per year, contractually.

[Jay]

Okay.

[Juliet Porter]

So they try to, like, fit in as many as they could, but calling it like season 1a and 1b keeps it in, like, the contract so they can't up your pay. So I did, you know, double the amount of work season two.

[Jay]

I actually did not know this.

[Juliet Porter]

Really?

[Jay]

That's great. So they'll keep it in one season.

[Juliet Porter]

And they call it, like part One, part two, part A, part B.

[Jay]

Because if it was another season.

[Juliet Porter]

Yeah. You can't call it season three because then that's a new contract.

[Jay]

Interesting. Okay. You learn something new every day.

[Juliet Porter]

Yeah.

[Jay]

So that's like 60. And I mean, that's damn good money at like 20. Yeah. I mean, and then from there it just keeps going up like double trillion.

[Juliet Porter]

And now I'm a billionaire.

[Jay]

You're a billionaire from 60 Siesta Key. All right. What was. What was the best payday from Siesta Key? Looking back on it.

[Juliet Porter]

Okay. Okay.

[Jay]

So you're like so hesitant. Like, should I. Yeah.

[Juliet Porter]

I'm like, this is actually fun. Talking about money.

[Jay]

What's that? I know. If Tequila shot.

[Juliet Porter]

We would have got another drink right now. Quick intermission. We're gonna get wasted. No. So. So I got. So I was narrating the show.

[Jay]

Okay. And for people that don't know what that means. What does that mean?

[Juliet Porter]

I was literally narrating. Narrating. I voice over. For example. It would be like I didn't know how I felt about their relationship. But looking back now. And that would be like me talking over a scene. Narrating. So I would narrate it and we would all have to get paid for the sake of fairness. The same episodically. And I tried to fight it. Cause I was sort of the main character. I was. I just don't want to sound like a douche.

[Jay]

You don't have to be a little humble.

[Juliet Porter]

Brag. So what I would do was I would negotiate my narration fee to be like huge.

[Jay]

Got it.

[Juliet Porter]

Right. So I got, I don't know, something like I would get 120,000 for narration.

[Jay]

Wow.

[Juliet Porter]

And that would be about, I think total, maybe five hours of work.

[Jay]

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[Juliet Porter]

So that was.

[Jay]

I think that's a good, like, for anyone that's listening. In any contract anywhere, there's always an angle to, like, carve something out for yourself. Even if you're in a situation where everyone's gonna be paid the same, there's always a way to do that.

[Juliet Porter]

Yeah.

[Jay]

All right, so you. So season five wraps and it' this point, you're. You're 24, 23, I think.

[Juliet Porter]

Yeah, I think it was 25. 24 or 25.

[Jay]

Okay.

[Juliet Porter]

This is 2022.

[Jay]

Yeah. Let's go back. So you've been in this game for 2017. You've had relationships publicly, you've had breakups publicly, you've had entrepreneurial activity, you've had just, you know, social media. So you've kind of touched it all. And it's been three. It's going to be eight years. Eight years. Going on nine. What has been. Let's go, three components. What has been the biggest struggle and your personal life from this type of business? I'm going to do personal, professional and financial. But personally, with all the noise, what's been the biggest struggle?

[Juliet Porter]

Personal life. I would say managing relationships within filming a show is difficult because there's always. I mean, it's a show based off drama and conflict. That was always the biggest issue. And everybody seeing your business and you have to be open on a show like that.

[Jay]

You can't hide anything because if you do, then you're. It's bad entertainment.

[Juliet Porter]

Well, so that's what. Yes. And so then to tie into financial and, you know, my career, it's like what a difficult situation it was for me at that time to have my personal life be also my career.

[Jay]

Especially at that age, you can't.

[Juliet Porter]

There's no differentiation between it. You can't separate it.

[Jay]

Yeah.

[Juliet Porter]

And so it was such a constant internal battle of, no, I don't want everyone to know my boyfriend cheated on me.

[Jay]

Sure.

[Juliet Porter]

Right. For example, even though that's actually what happened. But. But then I also do want them to know, because I want to relate with the people that watch. I want to get more screen time because then I want to make more money. So it's just so many angles that it would be very difficult. But, yeah, I think it was navigating what I wanted the public to see within these, like, intimate parts of how I feel and who I am. And I Mean, there was times where, first of all, like, they're filming me drunk, something you wouldn't want people to see, typically filming me sobbing, all of this stuff, which was just. I always had to remind myself, like, this is what they need to see. And it did feel good. The one thing I loved about that was the viewers. Whether it was, you know, them messaging me online or all this stuff telling me how they related. And that just made me feel like, okay, I like that I'm not alone, and I like that people are seeing themselves in me and it's some sort of, you know, like, cathartic experience for them.

[Jay]

Yeah, I would say that's probably where my biggest struggle is actually sharing details like that.

[Juliet Porter]

It's a skill.

[Jay]

It's a skill. You've mastered it. Is there any type of. Is there anything you have shared, like, when it comes to a breakup or some of the things you've been questioning, sharing that you regret?

[Juliet Porter]

I don't really have any regrets. I mean, I think everything. I definitely have decisions I wish I, you know, thought about a little bit longer. But I don't really regret sharing everything. I wish I went about certain situations probably differently, maybe asking some of my boyfriends in the past how they felt about things, you know, how it made them feel, especially for men. I feel like at least the men I've dated have a hard time opening up emotionally, whether it's just even to me. So to kind of ask how they feel about being on camera, how they feel about trying to be open for everybody to see. I wish I kind of, you know, talked to them about that a little more or my friends, everything. My parents, how did they feel about it? But no, I have no regrets. I mean, I'm not really a type of person that regrets much. I mean, I do, don't get me wrong. But it is who I am. It's where I'm now. And I've learned it happened.

[Jay]

It's part of your journey. You are where you are today. A lot of people come from reality tv and not at such a young age, but they say that their relationship, like, journey would have been dramatically different. Like, a lot of people have said I would have been married with kids and things like that if I wasn't in this space. Do you feel that at all?

[Juliet Porter]

I actually don't. I'm 27. I would. I just knew to my core, like, I was never gonna be one of those girls that got married. Yeah, I was never gonna be, like, a small town girl, and I'm from a small Town. All my friends back home are married with kids, my best friends. And it's actually been. That's what I've been kind of dealing with this year. A lot is like, that's the life I left behind. And I want to get married, but I never saw myself as, like, a mother. At 26, 27, you have plenty of time.

[Jay]

Yeah, no rush. So you are good. All right, let's go to financial struggle and success. So since getting into this show, obviously, you went to school, you didn't pursue a professional career as an attorney or the track you're going to go. You took a whole different detour. What has been your biggest professional struggle over the last however many years now? 10 years.

[Juliet Porter]

Yeah. I think something that I've had to deal with is maybe somewhat having to put on, like, a performance of having to wear the nicest clothing, have the bags, have the jewelry, all that stuff, go on the trips, live the lifestyle. And that's people's biggest downfall, I think, financially, is trying to almost, like, impress people rather than saving your money. And I think sometimes I just, like, will spend on a whim when I should be a little more frugal. But I also kind of have this mentality where, I don't know, you're the finance guy. You're probably gonna judge me for this.

[Jay]

Let's hear it. No judgment here. That's the point of the podcast. No judgment. Just learning.

[Juliet Porter]

I'm like, I'd rather just. I'm gonna buy that ticket. I'm gonna go on that trip, and I don't care if I have. I don't have the number I want in my savings account. I rather have, like, the experiences in life, and I think that's fair.

[Jay]

I think as long as, like, your foundation is set and you. You know that, then let it. Let it go. Have a good time. Forget about it. When you. There's a lot of people out there in this space that have come on the show and say they'll. They'll tell people, fake it till you make it. Or they'll say the opposite. They'll say, who gives a shit what you wear? Just be you and don't worry about it.

[Juliet Porter]

Right.

[Jay]

Do you feel it all with, like, when you say, like, you're trying to, like, kind of keep up with the brand or the image of the other people that, like, there is. You kind do have to fake it and to make it in this world. Like, do you think that's a thing?

[Juliet Porter]

I feel like in the world I am in, it's not it's more so I feel like I have to kind of my brand is like fashion. I feel like I do kind of need to keep up in that sense. And I am kind of the type of girl that's like, I want it, I have to get it. I'll figure out how to get it. So, I mean, not really fake it till you make it, but I feel like it's also kind of part of my career.

[Jay]

Yeah.

[Juliet Porter]

And it's where I want my career to go. I want to be in fashion. I see myself continuing on this path. Like, as you know, I own a swimwear brand. It is who I am. So in that sense, it's not really about, like, how designer it is. But everything's so expensive these days. I mean, everything I see on revolve, all that stuff. So I will overspend on that stuff, probably more than I should.

[Jay]

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[Juliet Porter]

I mean, my. Myself, I did just spend, like, 4 grand on an outfit for art, Basil.

[Jay]

Wow. What brand was it?

[Juliet Porter]

Area.

[Jay]

And when do you wear it?

[Juliet Porter]

I wore it the other night. And the jacket has a huge stain on it now.

[Jay]

Oh, no.

[David]

Brutal.

[Jay]

All right. But hopefully you got a good picture from it.

[Juliet Porter]

Yeah, hopefully someone buys it off my ltk. Something like that.

[Jay]

There you go. You'll do that. Get a little kickback. All right, now let's talk about financially, the biggest win you've had. So we talked about some of the things that you struggle with financially over this year that you're like, this was it. This was. I won't forget this one.

[Juliet Porter]

I think. I mean, my biggest paycheck for a brand deal was with Daxify.

[Jay]

Okay.

[Juliet Porter]

Do you know what that is?

[Jay]

I actually don't know.

[Juliet Porter]

It's like an alternative Botox.

[Jay]

Okay. And I've done more dysport. I'm in a deal right now with Disport.

[Juliet Porter]

You look great. You're fine.

[Jay]

Oh, thank you. Appreciate it. Just the elevens.

[Juliet Porter]

That's it? Yeah.

[Jay]

I don't feel great right now, so that's good.

[Juliet Porter]

I'm a little tired. Yeah, I actually just had, like, a Botox nightmare where my entire, like, she changed the shape of my eyebrows. All of this stuff. My face was frozen. I had, like, a headache for three weeks. You have to be careful with that stuff.

[Jay]

Wow. So what do you do when that happens?

[Juliet Porter]

So actually what you do is you take one of those vibrating, like, facial machines you were talking about.

[Jay]

Yeah, yeah, yeah. I know what you're talking about.

[Juliet Porter]

And it actually helps the Botox dissolve.

[Jay]

You unfreeze your machine, your face.

[Juliet Porter]

I was, like, putting it on my eyebrows for, like, 10 minutes a day.

[Jay]

Wow.

[Juliet Porter]

And it actually worked.

[David]

Okay, go back.

[Juliet Porter]

But going back to. Back to the deal. Great payday. Right?

[Jay]

But I did give me an idea.

[Juliet Porter]

Oh, it was 60,000.

[Jay]

Nice.

[Juliet Porter]

Yeah.

[Jay]

Congrats.

[Juliet Porter]

That's pretty good for like, one. One TikTok, one reel.

[Jay]

Yeah. For real. Quick to. Just for people back home. I think this is interesting. When you are dealing with any type of pharmaceutical or you're dealing with any type of healthcare product. There are so many disclosures that you have to put of course to meet all the FTC guidelines. As a result of that, most influencers creators are going to want to avoid that because it's just like too much. It's too, it comes off as too.

[Juliet Porter]

That's.

[Jay]

This is what I'm thinking. Right. So as a result of that the premiums for those deals are much higher.

[Juliet Porter]

Large. Yes. Right. Beauty for anyone that is like a striving to be an influencer in that world. Skin care has a lot of money. Right. So what doesn't have a lot of money and from what I've seen is, is apparel. You're not going to get a lot of money for brand deals there. What's some other ones? I know it's skincare makeup does pretty well.

[Jay]

I would, I would even argue in the skincare beauty world it's become so saturated that there's so much competition. So your average deal size has gone up. But the, but the big deals have, have been become much bigger. What would you say? What would you say is an area. What's that? F and B. Oh, I think food and beverages probably maybe the biggest. Honestly the amount of food and beverage creators we have out there that just do. Yeah. I mean the inquiries they get, it's next level, it's non stop insurance and banking. I think it's pretty good. I'd say finance is pretty good because. So as someone who does business creator what happens is your, your deal volume goes down but the length of your deals become longer.

[Juliet Porter]

Yeah.

[Jay]

And become much more significant because they really have to find someone that's credible, that also has engagement.

[Juliet Porter]

So that's what's like a big brand that's doing a lot of deals right now.

[Jay]

You would say like capital1.

[Juliet Porter]

Yes.

[Jay]

TurboTax.

[Juliet Porter]

Yeah.

[Jay]

All right, so we hit financial, we hit personal. Let's go to professional. So what has been. Let's just, let's start on a high note. What's been your marquee, your trophy case? Professionally you're like this is it. This is what I'm most proud of.

[Juliet Porter]

I did my first swim week show in 2022 for my brand. I think why it felt so large professionally was because it was almost like a tangible win. Like you have the actual show, you're in the show, you have the audience. It's because My business is D2C. It's all online. So I don't get to you know, really feel the effects of the Success as much. I see the numbers and all that stuff, but when I had that actual swim week show here in Miami, it was like, it was all in front of me. I could see it.

[Jay]

Yeah.

[Juliet Porter]

And it felt real, and I feel like that was definitely my. However, it was so much work, and it felt very quick, and I was very anxious at the time because as a business owner, I struggle with. What's the term for. You don't know if, like, you deserve it?

[Jay]

Like, imposter syndrome.

[Juliet Porter]

Imposter syndrome.

[Jay]

Okay.

[Juliet Porter]

Yeah, yeah, yeah. So it felt. I think at the time, I'm, like, walking down the Runway, and it was all these pieces that I created with my own brand, and I was like, oh, my God. Like, is this real life? I think that's something I struggle with a lot. I feel like that's something I really need to break out of a little bit. But I do feel like a lot of people have this problem.

[Jay]

Oh, absolutely. 100%. But then you start to realize 90% of the room feels the same way. And with imposter syndrome, no matter what room you're in, there's something you have that differentiates you. So, like, scan the room, feel what it is, know what differentiates you, and then just go attack whatever that is.

[Juliet Porter]

Yeah.

[Jay]

All right, so you do your swim week with. Tell me again the title of it. 2022.

[Juliet Porter]

2022. Miami Swimming. JMP the Label.

[David]

Okay.

[Jay]

JMP the Label. Swim week. You do it. When you do an event like that, I'm always curious.

[Juliet Porter]

Yeah.

[Jay]

Talk to me about the business side of it. You got to pay the people, the models to run, Right?

[Juliet Porter]

Yeah. So I think. Oh, my gosh, this is a couple years ago now. I think we have 30 models, and you.

[Jay]

Do you pay them or do they.

[Juliet Porter]

Yes, yes, you pay, but they. So the models during swim week get paid less because it's usually at the same venue, so they're not, like, traveling or anything. And it's only 30 minutes of work, but then they do a bunch of brands in one day. So I think they. I want to say some of them get paid, like, 300 a show, so it's low.

[Jay]

Okay.

[Juliet Porter]

Typically, a model, like, I'll. When I do an actual photo shoot, I pay the models, like, anywhere between 2,000 to 5,000 to 10,000 a day, something like that. So it's, like, a lot.

[Jay]

That's really good.

[Juliet Porter]

Yeah. I mean, their models are expensive, but you're shooting all day long. It's all work all day long, so it makes sense. Yeah, but. So during swim Week. So you pay the models, let's just say like roughly 300, something like that. And then we had a DJ. You have to get everything set up. We had a stylist, there's a fee for the venue. This one was at Pariso. But I got like cut deals here and there. I think we spent like $50,000 on it.

[Jay]

And then how do you see the return the impressions in marketing?

[Juliet Porter]

So let's take it back. So fashion shows in general are for wholesale. They're not. Or for now, I guess you could say it's for like branding purposes. Like it's cool, it looks and you get the photos and all that stuff. But typically a fashion show is so that brand buyers will come see it and buy for the next season.

[Jay]

Got it. And they're buying mass amounts.

[Juliet Porter]

And they're buying. Yes, they're buy. Or you know, there's, there's levels to it. But then you want, you know, you want Nordstrom to see it and you want the buyer from revolve to see it and you want, you know, the biggest swim stores, everything but water, all of that. But we weren't in wholesale at the time. And so the wholesale side of a business is completely, I mean it's not completely different, but it's, it's different than the direct to consumer. You're cutting your margins. There's all these things. You have crazy lead times where you need to prepare months before. So for us to do this show, to not really even be in wholesale, it was almost like counterintuitive. It was really for. It was for the siesta key. We were filming, got it. So they helped with that. And so we had it on the show and everything, which in return, when that episode aired, it was another spike. Yeah, for business. But I mean, yeah, we didn't. We lost $50,000 that month is how you look at it. We didn't make tons of money because then, I mean, you're really the buyers or the consumers really just seeing it on Instagram, the photos.

[Jay]

I would imagine wholesale would be like the play you'd want to go, right? I mean, your margins are less, but you're going to move massively.

[Juliet Porter]

And I'm working on that now. That's kind of where. But it's a whole other machine. You have to build your business out. You have to have someone within that sector. You have to have everything prepared at the factory. Much earlier. My, my business partner owns my factory, so we had, we have like ability to maneuver things around and get things in quickly or Create a collection really quickly as opposed to like with wholesale. You need to get these things in much earlier. They're buying for the season in nine months, you know, because it's much more prepared and there's so many more cooks in the kitchen rather than just I create something and I sell it to the consumer. You know, it's like there's all these other people involved.

[Jay]

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[Juliet Porter]

I can't say that means yes. I. No. Don't make me break my NDA.

[Jay]

You're. You're.

[Juliet Porter]

I'm just kidding.

[Jay]

All right, well let me ask you. Have you filmed something or no? You don't have to say what, just have you filmed or are you consider you have.

[Juliet Porter]

I don't know. I don't get in trouble for that.

[Jay]

I don't want you in trouble.

[Juliet Porter]

It is. Well. Well, let's just leave it at that. We're just gonna leave it at that.

[Jay]

Is it with MTV now? Wow. All right, let me ask one more. Is it.

[Juliet Porter]

Oh God.

[Jay]

Let's. We can edit it out. We could edit it out.

[Juliet Porter]

No, I mean, I don't know. I'll. Let me read my contract.

[Jay]

Okay. Okay. You're gonna read your contract and then the recap. We'll. We'll tease it. Maybe we'll talk more about it. Well, maybe we'll see you back on our screens again. Oh, no. Where'd the earring go?

[Juliet Porter]

Right here. We're fine.

[Jay]

There you go.

[Juliet Porter]

Put it back in later.

[Jay]

Spent a lot on that earring. We know.

[Juliet Porter]

No, not, not everything.

[Jay]

All right, you got it back. So reality tv, question mark. Sounds like maybe it's heating up. We'll see about that. All right, let's get into your jmp, the label. Tell me when you started the business, like, how much did you have to like, raise or put in yourself to actually get the business up and up and going? So.

[Juliet Porter]

So I always. When I went on reality tv, one of the main reasons I ever wanted to do the show was because I had this. I had the longevity in mind of, like, what am I going to create out of being a reality star? I didn't just want to be the crazy girl on tv then be the washed up girl after. So I always had a dream of starting this and I finally got it off the ground, I think three years into the show. 2021. We launched in March and I have two business partners. We put in about $45,000 total. So nothing crazy. That funded the first three collections. And then from March to December that year, I think we did. Oh, God. 1.4.

[Jay]

Wow.

[Juliet Porter]

I didn't like.

[David]

That's great.

[Juliet Porter]

I should probably. I think that's about. It's about 1.4. Yeah.

[Jay]

Nice.

[Juliet Porter]

Yeah. Like not even a full year. So that was awesome. It was also 2021, as we can remember. It was a great year for the economy. The bounce back, the bounce back was wild.

[Jay]

And then where can you share around where you guys are today or can you not share that?

[Juliet Porter]

So. And then we did about double the next year and then we've been kind of coasting at that same number.

[Jay]

Okay.

[Juliet Porter]

You know, so business is hard. You have to just know when you're getting into starting a company, you have to ride out the ups and downs. It's not always going to be a high. You have to make sure, like, you're not. Everything's going to go exactly the way you want. But you have to keep that drive with you. And I have, I have this whole vision and you know, we're working on it, everything. But it's not, you know, for you and for people that don't understand, having a business that does in the millions in their first year is amazing, amazing, amazing.

[Jay]

Close to unheard of.

[Juliet Porter]

Yeah, it's usually you don't make money off a business for the first couple.

[Jay]

Years, especially in apparel.

[Juliet Porter]

Especially in apparel. Which looking back, for anyone that's wanting to start a business as well, I definitely think long and hard about where you see things in the future, because I love apparel for sure, but I feel like there's some things I maybe would have done, maybe. And I can always add more apparel, but I'm in a seasonal business, so I always have to account for that. And there's those months that you have to hit the ground running and then months that are slow and so.

[Jay]

So winter's gotta be a slower.

[Juliet Porter]

It's slower. And I mean, that's just how it is. But then, you know, that leads me into like, okay, how. How do I get into the Australian market? How do I get into Brazil? What' that looking like? And it's. It's a little daunting because that's a world I don't know of. I don't know what Australia is like, and I don't. How do I get into Brazil and what, what do they spend over there? Will they buy something that costs the amount of my product? You know, how do I get into those areas? So, yeah. But I think it's been, it's been an amazing journey and I'm excited to continue to do it.

[Jay]

That's cool. What do you sell pieces for?

[Juliet Porter]

How much A set would be like. Our crochet goes for like 98 a set. We sell it separately, but. And then we have one pieces that are like 100. But it, it varies depending on fabric. Typically.

[Jay]

Okay, so like 90ish to 130. If you guys want to check it out. Where can people find the pieces?

[Juliet Porter]

Jmphthelabel.com check us out on Instagram. MPTheLabel and I love it. We really focus on making pieces for everybody, all sizes. And we really focus on our fit, how it fits every single body. I think a lot of brands don't do that as much. We fit on multiple models and we have crochet that's made by women in Bali, like hand knit. It's stretchy, made of actual swim fabric as opposed to crochet that's typically made of cotton. So that's kind of one of our differentiators.

[Jay]

Impressive.

[Juliet Porter]

Yeah.

[Jay]

Who is someone in the social media space or public figure space that has either worn your product or showcased it that you're most proud of.

[Juliet Porter]

Oh, God. I have some good ones.

[Jay]

All right, let's hear it.

[Juliet Porter]

Okay, so sweetie just wore it a couple days ago.

[Jay]

No way.

[Juliet Porter]

Yeah. Sweetie Lizzo was big.

[Jay]

Wow. You have to pay them to do that.

[Juliet Porter]

Pr. Yeah.

[Jay]

So how's it where you just ship it to them and say a prayer?

[Juliet Porter]

Yeah, you ship it to them and you say a prayer. Exactly. So we got it on Beyonce once.

[Jay]

No way.

[Juliet Porter]

Wear it in a photo. But I know that she wore it because her stylist came back asking for more sizes and asking for sizes for blue Ivy. Because we make kids too.

[Jay]

What? That's.

[Juliet Porter]

Yeah.

[Jay]

If you could have gotten.

[Juliet Porter]

I know, but I know she does. She's not really. Oh, my gosh. I know. I had Sza a couple days ago or like last month.

[Jay]

And do you get a photo with those people?

[Juliet Porter]

Got em. Got him in photo.

[Jay]

And then do you repost it?

[Juliet Porter]

Yeah.

[Jay]

Okay.

[Juliet Porter]

Actually, Sweetie DM me back saying, loved your pieces.

[Jay]

Wow. Good for you.

[Juliet Porter]

Yeah. So that was really cool. Yeah. We've had a lot of influencers wearing it. The PR standpoint really is important.

[Jay]

Yeah.

[Juliet Porter]

Like, you want to get your pieces in the hands of stylists.

[Jay]

So. So that's the play then you get it into stylists. Stylists will then get it into.

[Juliet Porter]

But what I will say, though, it doesn't necessarily, necessarily. Like, when Sweetie wore it, we didn't get like a hundred thousand dollars in orders. You know, it doesn't really work that way. But it's brand recognition and it's credibility. And credibility. Yeah.

[Jay]

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[Juliet Porter]

What's next oh, my gosh. So, like I said, I want to build out the wholesale sector a little bit. I have this, like, I have this business model, and I want to pick your brain on this. I have this business model in mind where I want to get funding for just a collection with a collaboration with, let's say, sza. Right. So I get investors to invest in just this line. They make their money off just that, and then we blow it up. And it's the collaboration. So I can pay her. I feel like you would pay someone like her 150,000.

[Jay]

I'm thinking more.

[Juliet Porter]

Plus. You think more plus commission.

[Jay]

Oh, if you give equity, too. Yeah. Or you get. Yeah. Percentage of sales.

[Juliet Porter]

Oh, yeah. Let's just say it wasn't an equity standpoint. Right. Like, you just pay a flat fee and then like, 15% per. Per item.

[Jay]

I think it's going to be more.

[Juliet Porter]

Do you think more?

[Jay]

Yeah, I'm thinking probably a quarter million at least.

[Juliet Porter]

Okay.

[Jay]

Yeah.

[Juliet Porter]

But I think. What do you think about that? Like, getting investors?

[Jay]

I think it's a great idea to.

[Juliet Porter]

Invest in that, I think.

[Jay]

Okay, so you get investors to invest in that. The money goes towards the fee to Sizza and.

[Juliet Porter]

And the cost of goods. Because then you're going to be doing, like, triple what we would normally do, or probably more than triple.

[Jay]

Exactly.

[Juliet Porter]

Right.

[Jay]

And then you would go out and sell it. The problem is, if you look at the margins per unit, you would have to move a ton of units.

[Juliet Porter]

Yeah. And that's a risk.

[Jay]

Yeah. I would probably do it with Sizza, your company. And then a big sponsor. Like a big sponsor, because then the big sponsor is gonna have the big dollars. And then you can do, like, you could actually do an event where Poppy. It's. Yeah. With like, Poppy. Or even go, like a Fortune 100, Fortune 500. And then you get models that are like. Like, very influential in whatever space or community it is.

[Juliet Porter]

Interesting.

[Jay]

And then once you do the event, you get more sponsors there. And the money actually comes from the sponsorships. Ooh. That's what all of them do. Like, every. You know, we had. We've worked really close. The Shark from Shark Tank, Damon John's team, and they had to put on a big sponsorship for a big event. And that's where their money was coming from. Not from ticket sales. And they went with. They gave JP Morgan the head title for free. So they went. So they're like, we're gonna be the head title. Then once they had JP Morgan as the head title because it was JP Morgan, Shark Tank into and Daymond, John. They were able to get, like, tons of other sponsors that brought in millions of dollars because everyone wants to follow the lead.

[Juliet Porter]

So explain to me this. Like, so the party you went to is John and Vinny's.

[Jay]

Yeah.

[Juliet Porter]

Sponsored by Amex and. And Delta.

[Jay]

Yes.

[Juliet Porter]

What is Delta and AMEX getting out of that?

[Jay]

They're getting.

[Juliet Porter]

Because they're paying for that.

[Jay]

Okay. So, yeah, so they're getting exposure to clients and industry internal employees and vendors and partners to go for, like, so it's like an entertainment factor. Then they also will have all social media people there, and anybody that has any form of influence at all, they will be taking content of them, and then they'll be making sure that content is distributed in, like, every single PR outlet out there. And when it's distributed, it's going to say amex, Delta, everything like that. Right. So it's just placement for media. And it's also like, like, our puzzle is one of the biggest events in the country. So as a result of that, these brands have to now be here.

[Juliet Porter]

And it does look cool.

[Jay]

Yeah. So it's like, if you have to be there now because your competitors are there, then you got to make it. Make a statement with it.

[Juliet Porter]

Yeah.

[Jay]

And then it's like every. You know this, but, like, every event has, like, a certain level of, like, I don't know what's what.

[Juliet Porter]

And, guys, it is tough out here for the events.

[Jay]

What do you mean?

[Juliet Porter]

You have to. Because you have to be like. Like the coolest event. There's so many that the competition. You need to be like, you have to have the best DJ or like.

[Jay]

Oh, for the people putting the events.

[Juliet Porter]

Yeah, yeah, yeah.

[Jay]

Oh, it's. We went to a Chance the Rapper event. He performed for three songs for nine minutes and left.

[Juliet Porter]

That's insane.

[Jay]

So that whole event, they built it around. Chance the Rapper's gonna be there. Chance the Rapper. Nine minutes off. Everyone was like, what the hell? Yeah, that's what we got. And I was thinking about, it takes.

[Juliet Porter]

Us an hour to get there.

[Jay]

Like, remember Arizona? That's a good one. Which one? Oh, for Drake. Yeah. We went to a drake event. Only 2500 people were there. Drake put out a private concert.

[Juliet Porter]

Yeah.

[Jay]

That was insane.

[Juliet Porter]

Okay, so I went to the Beyonce concert and Duba. Were you there?

[Jay]

Yeah. Dubai. Yeah, yeah, yeah.

[Juliet Porter]

That was insane, though. She actually performed.

[Jay]

You were there?

[Juliet Porter]

Yeah.

[Jay]

Oh, wow.

[Juliet Porter]

There was so many people there.

[Jay]

Yeah. I didn't know. Okay.

[Juliet Porter]

But that was actually a real concert. I figured it would be something where she would only performed for two songs. She did, like, an entire concert.

[Jay]

It was an unbelievable concert.

[Juliet Porter]

It was incredible.

[Jay]

Jay Z was up there.

[Juliet Porter]

I know. He was above me. Were you, like, next to me?

[Jay]

Yeah. I was gonna say. That's weird. I didn't. I didn't know you were there. Yeah, we were right next to each other.

[Juliet Porter]

A lot of people were there Bachelor.

[Jay]

Nation, but, like, not really. Like, Matt James was there. Taisha, and then Cassie Randolph. That was it. From Bachelor Nation.

[Juliet Porter]

Oh, really?

[Jay]

Oh, and Rachel Kirkano. Yeah.

[Juliet Porter]

Okay.

[Jay]

It was a random group, though. Not Thatcher, but, like, the other people. I was like, how did they pick me up people for this?

[Juliet Porter]

Yeah.

[Jay]

We did a whole episode on that Dubai trip. It was nuts.

[Juliet Porter]

Insane.

[Jay]

It was nuts. All right, we gotta wrap up here because we got places to go. You got events to go. You gotta go sling your bathing suits all over. We're gonna have to have you back on after whatever's coming up. Sounds like. Oh, right. Sounds like you might be on a show. I don't know. But we're gonna have to have you back on if you are. But before we do, we gotta wrap up with the Trading Secret. So something special to you, Juliet, your. Your experience that no one else could get from, let's say, a professor or TikTok YouTube tutorial.

[Juliet Porter]

A lot of pressure.

[Jay]

Only your experience, a trading secret. What can you leave the listeners with?

[Juliet Porter]

I would say you have to do everything with the truest form of who you are. You have to stay true to what you really believe and what you feel. And with that will come success. As long as you truly believe in what you're doing and what you're saying, your life will be exactly what you want it to be.

[Jay]

I like it. And then another one I think I'll take away. Live with no regrets.

[Juliet Porter]

Yes.

[Jay]

And if you're feeling it and you're thinking it, maybe just say it. Yes. Something I gotta work on. All right, well, we'll wrap up with that. Where can everyone find everything you have going on the bathing suits?

[Juliet Porter]

My. My Instagram is Juliette Porter, and my bikini brand is jmph. The label.

[Jay]

There you go. Go check it out. Buy a bathing suit. And, Juliet, we will have you back on. Maybe. Maybe you're in the future. We'll see what's gonna happen.

[Juliet Porter]

Thank you. Thanks for having me.

[Jay]

All right. Ding, ding. We are closing in the bell with the one and only the curious Canadian on the Juliet Porter episode. And I know, David, you're watching Perfect Match right now. So what'd you think?

[David]

Yeah. It was great to have her on. Honestly. Didn't, wasn't. She's coming from Siesta Key. Wasn't a Siesta Key guy. A little out of my realm. Jersey Shore to the core. Jersey Shore came up when we were in college. We were invested. Siesta Key, kind of the spin off, I would say, Florida version of it. What I will say is, Jay, I get on this podcast, I rip it with you. Me and you, we rip the ones and twos. We speak off the rip. Well, I'm 38 years old. I still get a little nervous, a baby about how some things maybe have come across, but maybe some people say in the reviews, she's 17 years old, doing a pilot for Siesta Key. Can we start there? 17 years old, doing a pilot for Siesta Key. 19 years old, she gets a call, she's at FSU. She's bang in the midst of a five season reality TV show on MTV. I thought my biggest takeaway was that her approach to reality TV as a young age, like, was pretty boss. Like, it was a pretty, pretty, pretty bossy mentality that I think she was able to really calibrate all the things that she was stepping into and capitalize on them. So I learned a lot this episode because to be honest, I didn't really know much about her leading into it.

[Jay]

I'll tell you this one year of being in reality TV, it's like 10 years of living based on all the different things that you learn through the process. So for her to do that at the age of 17 is unbelievable. It's a testament probably to her growth. And I'm sure if we asked her, she would be like, yes, I'm like a cat that nine lives. I've seen it all at a short period of time.

[David]

And I, and I just loved how she said, like, she knew even going on at 19, like she wanted to be, have longevity and take something out of it. And that's what she got. Talked about her JMP clothes swimsuit line. And I did love the questions that you asked, like, biggest struggle or success in her personal life, professional life, and her financial life from being on the show. And I just thought she gave really good context about, you know, how there's no separation from navigating your personal life and your business life and when you know you're crying or, or your boyfriend's cheating on you. As much as you don't want the world to see this, she's like, you know what, if it's gonna happen, at least it's happening where I'm getting clicks out of it and it's, people are talking about me more now. It's my responsibility to kind of capitalize on it. So in a weird way, I, I guess I thought, you know, a pretty matured approach to the kind of drama that this, her siesta key has been about, but also the reality of how she's turning into her business and, and for all intensive purposes doing pretty well. Right.

[Jay]

I mean, look at the names that have worn her clothing. Like, I mean that's unbelievable. And it sounds like, just in general, like it's a tough business when you're selling any form of apparel. You heard her talk about it, the SKUs, the profitability, you know, now based on where it's manufactured, potential tariffs, things like that, like there's so many moving parts. But for her to be able to have some of the players that have worn her gear, it's, I mean that's just remarkable.

[David]

One, and she's doing 1.2 million in, in revenue in year one. And like you said, to have a business do a million dollars in your first year doesn't matter what you're selling is incredible. Doubled that in year two. And she said it's kind of been status quo from that. So to have a status quo side business that's bringing in $2 million in revenue in year, she kind of focuses on what's next. But pretty, pretty incredible stuff. But yeah, the meat of it. Go ahead.

[Jay]

I'm just going to say, like, I, I, I'm pretty sure the beat of this is she's, she's been in reality TV for so long, she's created an unbelievable business. She showcases so much, I would say poised through all that given all the, the mayhem and she's still back in it. So before we go to Perfect Match, I'm curious what was like your biggest learning lesson from her? What was the trading secret you took away from Juliet?

[David]

Yeah, I think that, I think that, I don't want to say everything happens for a reason, but if everything is happening, make sure that there's a reason it's happening happening, if that makes sense. Right. So everyone says everything's happening for a reason and that's just kind of a bailout excuse that they can maybe, you know, use if bad luck's happening or good things are happening. But I think everything happens for a reason. As hers. Like K, if this is happening, how do I capitalize on it? And I think that goes back to her, you know, like she was talking about the narrating from Siesta Key and how she capitalized on that. If she's going to do it, she's got to capitalize on it. You know, all the bad things that were happening to her on the show, you know, as comfortable as I am for the world seeing that, how am I capitalizing on it? She Talked about spending $4,000 on an outfit for Art Basel. And even though it was the most expensive thing she's ever purchased, she puts it on her LTK and she said, I hope someone purchases it. Just as a side note, does that mean that she's. Hope she. She buys that puts it on her LTK and someone buys the exact dress that she's wearing or she. Or is it a link to it or. And she gets commission. How does, how does the LTK game work for something like that?

[Jay]

So for the agency, majority of the deals that we're doing are going to be brand partnerships and collaborations through Fortune 5 and they're going to be fee based. Now what is huge in the influencer community right now, especially with micro influencers, but all the way up to macro as well, is affiliate marketing. And affiliate marketing is getting paid off of what you are linking specifically to either Amazon or LTK or Shop My. And we actually have the LTK founder coming on this podcast, David. But how that will work is like she'll put her outfit up and if someone buys it, she will get a percentage of the cost of the dress in commission back to her. And there we. Maybe we should get someone, you guys, let us know, give us five stars in the ratings and let us know if we should have someone who does affiliate only marketing. But there are some people that do affiliate only influencer partnerships because they might not have the following to get the big Fortune 500 deals and they'll make, you know, 10, 20, 30, sometimes 40, $50,000 a month if they're really having strong link clicks with good pull through on the actual purch.

[David]

I want to see that episode because there are people that I have followed that are friends of mine or people that I've come across and just the in just living life that I follow on Instagram. Micro Influencer would maybe be like a generous way of putting it. We're talking like 2500, 3500 followers, but they're posting like LTK stuff daily. And I'm like, are you making money off that? You ha you. And they've been doing it for years. There's one person in particular I won't drop handles here, but but they're literally 3500 followers. Been posting LTK stuff for 5 years. I need to know a daily. I need to know if she's. If that person's profitable. And I need the founder on to tell me that.

[Jay]

I will tell you this. That's. Anybody could do it, but that's a huge commitment for the likelihood of the conversion you're getting. Okay, right. Because if you get. I'll give you this. If you get 2 and a half to 5% conversion of the people that are viewing your story, that's incredible. So if you have 100,000 people looking at your story and you get 2,500 to 5,000 link clients clicks, that just gets them to the link. That's incredible. And if you're able to pull through, let's say even 10% of that, so 5,000 link clicks, you can get 500 purchases. That's like off the charts. Good. So that's at 100,000 views. And if someone who's getting 100,000 views probably has close to 500,000 plus following, because your view rate should be anywhere from like 10% plus of your actual followers. So that gives you a little perspective.

[David]

Okay.

[Jay]

Okay.

[David]

Okay, Good. Well, it looks like we're queuing up a nice future episode here nonetheless, LTK style. But. But let's get to the meat of it. Perfect Match. I would love to talk about Julia Porter and the Perfect Match, but I mean, the. The headlines of Perfect Match. I mean, Clayton and Rachel. I don't want to dive too much into that, but if you can't get Perfect Match around my face right now, across my screen, and not mention that. What a. What a clusterfuck. I believe is the word that. That I'd like to. That I like to use for that situation. Whoa, whoa, whoa is all I got to say. Whoa.

[Jay]

So I haven't seen the episodes that you're referring to, but I've seen little clips, and it does seem like right now Clayton's getting cooked. For anyone that hasn't seen this. Can you kind of give us the rundown, like summarize what is happening on Perfect Match right now?

[David]

Yeah.

[Jay]

Which is the show that Julia Porter is now back on to tie it.

[David]

Back to this episode, long story short, and Bachelor Nation, and they'll. They'll. This will really hit home for Bachelor Nation. You know, Clayton obviously didn't have the. The best go. Let's say at his season is the lead the Gambi. Gabby, Rachel, you know, I was intimate with you both. I said I love you to both. And then he goes and picks Susie and doesn't even pick those two. And so he kind of gets them to entrust in him, burns them, goes to Susie. Obviously, that relationship doesn't work. Clayton decides he's making this huge. And he's done a really good job, I feel, and kind of like working on himself and getting his likability back. And he's doing the dances, and he' feeling really good about himself. And I. I view them. I like them. I, you know, I. I think that they're great. To a point where he's, you know, back on the TV reality dating series. I think the redemption arc is there. It's right there. And he decides to match with Rachel an hour into her being there and. And kind of says, like, you know, play on fate. Like, this is we should do this. Like, this is we're both changed people. We've learned so much.

[Jay]

Much.

[David]

They sleep on it. The next day, he dumps her. He. He gives the intuition speech. I trust my intuition. That's.

[Jay]

So he. He asked her to, like, pretty much match, and then she didn't, or she accepted it. And then the next day, he dumped her.

[David]

She accepted it with a little bit of hesitation, but a little bit like, wow, like, maybe this is a sign. And probably just like, you know, overwhelmed in the situation. And then, you know, right away, like, 24 hours later, he just knows. He's so certain, which is just such a flashback for our bachelor people who have the visuals of him standing there basically dumping these. These girls and that look, that's reality TV dating. You want to go in there, you're. You're going to get dumped. You're going to match, you're going to do these things. The. The. The crazy part to me is just the, you know, he's defending. He's. He's defending. He's not waving the white flag. He is on the podcast. He is defending himself.

[Jay]

And what is his defense? What? Because obviously, I see why people are pretty much like, you know, once, shame on me, twice, shame on you. Why? What's his defense? What is it? What is his response?

[David]

His defense is that, you know, I understand why people might not have liked it, but he's just defending his actions and his feelings, which he's entitled to, but I just wish I could poke him on the shoulder and be like, dude, read the room. Even if you are. You are. Even if you are right in your words and it makes sense to you, there's just too much out there on the Internet and. And and, and too much trauma from people seeing you do this to this exact person before, let alone many people before that. It's like, just sit this one out, man. And people, you know, you'll still have people cheering you on out there. So that has been crazy. You know, Juliet is on it. She's in it. And you know what? I was just on vacation for 10 days. I got back 36 seconds ago before we podcast. And so I need to do some catching up. Up on how Juliet's really taken off on the show. But I know from some clips that I've seen, there's no shortage of attention. Let's just say that I think Juliet is a hot commodity down there. I feel like the boy the guys are referencing her to as a baddie. And a baddie in today's world means someone who's not only physically attractive but commands a room has. Is a little intimidating because, you know, you can't, you know, play games with them. She's a baddie. She's. She's successful and she's popular on the show. So on my binge watch this week, it's to see, because I honestly, I haven't even seen the Clayton and Rachel thing. I've just been consuming clips. And so I need to sit down and get in the meat of it because I've only watched, like, I've only watched the first two episodes. So I'm. I'm ready to get in it.

[Jay]

All right, Perfect match. David's ready to get into it. Maybe I'll have to watch this season and we'll have to have a guest or two on. I do know. I do know a few of these people that are on there. You.

[David]

Yeah, Jay, you might have to watch a season because you might have to. Might have to ask yourself. You might have to really watch the season and just say, what if. What if I. I was there? Was that ever a possibility, Jay? Wink, wink.

[Jay]

That was. That was a possibility, but that's not in my future. So.

[David]

All right. If we're playing the. If we're playing the. The 10 out of 10. 10. I was that close to doing it.

[Jay]

One.

[David]

One. I got the call and I never thought about it.

[Jay]

How.

[David]

How far down the process were you?

[Jay]

If I get a phone call, I'm going to explore. Okay. I'm never going to not explore, so I explored. But as far as h. Did you.

[David]

Did.

[Jay]

Did you had conversations?

[David]

Did you return a phone call?

[Jay]

Had conversations.

[David]

Set up another phone call.

[Jay]

Call.

[David]

So this is a four course bread appetizer.

[Jay]

Also not like entree a little while.

[David]

Entree.

[Jay]

Oh, yeah. I mean, had conversations, but yeah, I.

[David]

Mean, didn't quite get to the entree.

[Jay]

You got.

[David]

You ate the butter at the table, you had the appetizer. And then.

[Jay]

I don't know that that show is. Would serve me well for many reasons. You agree with that, would you. If I came to you and said I was going to go on that show, what would you say?

[David]

Well, you did come to me and you didn't say you were going on the show. You got my expert advice which steered you in the, I believe, in the right direction.

[Jay]

No, I'm not. Yeah.

[David]

The weird thing about that show is that they film it. So they film it like a year prior, too, so. And there it is, all time. Always been the worst reality TV show at. At people keeping a secret of what happens because it's so long after and they're already dating new people. Like Lewis is on the show, is already dating Huda, who was on. Oh wow, Season seven before.

[Jay]

That's way too long. Where Love Island's like instant.

[David]

Correct. That's why Love Island's the goat. That's why people. They get the big following, because people want to see right when they get out.

[Jay]

Yeah. All right. Yeah. Well, anything else on Juliet Poor Perfect Match or anything in this episode?

[Juliet Porter]

Episode?

[David]

No, no. I thought. And also, like, kind of crazy small world. I feel like you guys, as the episode went along, maybe had a little more in common than you thought. You both had the Beyonce performance. I thought, you know, you guys were doing. What I did really, like, is kind of a little live business pitch here with the swimsuit line. Like how she's saying she wanted to bring in, you know, one of these celebrities and. And get investors on one of the swimsuit lines. And then you were go, like, saying like, no, like it's going to cost you this much. And instead, again, investors just do a sponsorship version. I liked that. That was fun. That was. That was like. We were in the middle of a little talent pitch there with some. With some business planning ideas. So I just love to see her brain work and think, you know, I thought it was really, really impressive episode.

[Jay]

I love it. Well, I appreciate you giving us your breakdown. Juliet killed it. She's killing it on Perfect Match. Her swimsuit line's on fire. Make sure to go check that out. And I'll have to tune into Perfect Match and see what this season's all about. Maybe we'll have to have a guest or two on from the show and we'll see what happens. But David, anything before we wrap up?

[David]

Matt no, I'm good. Good to be back on us. Earl had a great time in Canada. Shout out to my family, my Canadian people. But yeah, ready to rock here. Ready to get back back beyond ones and twos.

[Jay]

It's a big week here in New York City. I'm doing a little Amazon live work with Rob Gronkowski. We got Tommy DeVito from the New York Giants doing a progressive call with him and he'll be on we're doing some ad work together. He'll be on the podcast and then we got event I'm hosting in New York City with Chime Banking all about Love and money. We are doing doing so I'm hosting it but they're doing a singles what do you call it when you you're speed dating Speed dating on love and Money. So it's a big week ahead. And let me tell you what, next week's episode is a big one. So tune in to Trading Secrets, make sure to follow us and thank you for tuning into another episode of Trade Secrets. One you couldn't afford to Living that.

[Juliet Porter]

Dream Making that money Money Wait on me Making that money.

[Jay]

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[Juliet Porter]

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