Trading Secrets, Episode 248:

Juliana Pasquarosa: Embracing the 9-to-5, Navigating Life Post-Bachelor, and Launching the Nice Girls Label
Published August 18, 2025

Episode Overview

In this insightful and engaging episode, Trading Secrets host Jason Tartick welcomes Juliana Pasquarosa, a recent fan-favorite from The Bachelor franchise. Juliana dives deep into her unexpected path from a steady finance career to reality TV stardom, and how she’s balancing her 9-to-5 life with a rising social presence, public scrutiny post-breakup, and her entrepreneurial start with the Nice Girls Label. Together, they explore the realities behind public relationships, financial planning, social media as a career, and the importance of kindness in business and life.

Key Discussion Points & Insights

1. Juliana’s Pre-Bachelor Career in Finance (00:52 – 03:02)

• Five Years in Finance: Juliana shares that she worked at a broker-dealer for five years before moving to a wealth management financial planning firm—where she still works today.
  • “I work with the financial advisor…he also has, like, a network of individuals where he looks at, like, your whole financial picture and kind of, like, incorporates everything.” (01:24 – 01:38)
• Balancing Work & TV: Discusses the challenge of asking for time off for The Bachelor and her company's eventual full support, even throwing her a party for the premiere.
  • “At first it was, if you go, like, this job’s not going to be here…then it was like, just go. We’ll support you.” (02:05 – 02:21)

2. The Bachelor Experience – Expectations Vs. Reality (03:16 – 05:25)

• Surprising Camaraderie: Expected drama among contestants, but found strong friendships instead.
  • “I actually left being like, wow, I have, like, a bunch of new friends, which I did not think was going to be the case.” (03:34 – 03:52)
• Navigating Public Engagement: Talks about the emotional complexity of being engaged on national TV, how relationships evolve on and off camera, and balancing privacy with public interest.
• Watching It Back: Struggled watching her fiancé date others on TV:
  • “There were times…when he would say certain things, I would get more upset…Do you understand the weight of what you just said?” (06:03 – 06:16)

3. Life After Filming – Reentry, Career, and Social Media (08:03 – 10:33)

• Reintegration: Took a week off after filming before returning to work, needing time to process public attention in her small hometown.
• Social Media Takeoff: Social following surged “overnight”; notes that, while influencer income is almost equal to her day job, she values the structure and security of her finance role.
  • “I’m not going to ever say never because I’m in my yes era, so…if things come my way, I’m just gonna…say yes and do it.” (09:37 – 09:52)
  • “Right now, I feel like my 9 to 5 feels like security. It’s like the one secure thing I have.” (09:50 – 09:52)

4. Coping with Online Attention and Public Scrutiny (10:53 – 13:29)

• Maintaining Boundaries: Juliana values accountability and sets boundaries against negativity online, even if it contrasts with her “nice girl” image.
  • “There is a clear difference between being nice and also having boundaries and respect for yourself…You can be nice and kind…but also stand your ground and have self worth.” (12:28 – 12:54)
• Support System: Relies on family and friends to stay grounded through public breakup and criticism.

5. The Bachelor Breakup – Going Public & Lessons Learned (13:29 – 16:43)

• Public Breakup Emotions: Julianna admits embarrassment and concern for family rather than public judgment. Wishes she and Grant could have given more closure to fans, but explanations felt too personal and difficult to articulate.
  • “I just want to make my family proud…that was really hard for me.” (13:34 – 14:13)
  • “I don’t necessarily think that we owe anybody anything… I think it would have been nice to provide some clarity…” (15:50 – 16:08)
• Current Terms with Ex: Speaks respectfully and with mutual support.
  • “I want to see him succeed, and I will always support him…I can tell he’s supporting me from afar.” (16:33 – 16:43)

6. Future in Reality TV and Entertainment (16:57 – 19:03)

• Reality TV Prospects: Open to returning, especially to non-dating or “Paradise” formats—would consider Bachelorette if the right cast was involved.
  • “I would be a great traitor…People, like, underestimate me.” (17:29 – 17:32)

7. Entrepreneurial Endeavors: The Nice Girls Label (19:03 – 21:44)

• Origin: Inspired by her grandmother’s phrase, “it’s nice to be nice.”
• Product Line: Launching loungewear and t-shirts (“nice guy”), self-funded with her sister.
  • “We want it to be a household name…to make a difference in our community, that’s one step closer to making a difference in the world.” (21:23 – 21:44)
• Giving Back: Aspires to connect with foundations, promote kindness, and support causes like addiction recovery.

8. Financial Beliefs & Practical Advice (21:47 – 22:32)

• Financial Habits: Monitors finances weekly, ensures bills are paid, and recommends vigilance—especially with relationships and money.
  • “Checking up on myself once a week…I just feel like if I visually see it, I feel good about it.” (21:54 – 22:05)

9. Love & Money: Dating, Prenups, and Financial Conversations (22:32 – 26:43)

• First-Date Norms: Expects men to pay but is open to splitting; suggests discussing finances within a few months, especially before moving in.
  • “I have no problem bringing it up.” (25:12 – 25:14)
• Attitude on Prenups: Not offended by them—sees value in protecting assets and legacy.
• Dating Apps & Rumors: Shares lighthearted frustrations with Raya and dispels dating rumors.
  • “It’s showing me people from all over the world…I’m like…great, I’ll see you next year.” (25:30 – 25:43)
• Referral vs. Blind Date: Prefers dates through mutual contacts—ties back to her professional referral-based mindset.

10. Social Media Earnings and Career Considerations (28:14 – 28:25)

• Earnings Threshold: Will consider leaving her 9-to-5 only if social media earnings exceed six figures.
  • (28:14 – 28:25)

11. Guidance from Rachel Kirkconnell & Audience Advice (29:09 – 30:13)

• Rachel K’s Advice: “Keep going. Don’t get discouraged…you’re going to mess up. We’re all human…keep putting yourself out there.” (29:44 – 29:50)
• Juliana on Investing: Advocates for saving and learning basics of investing; believes everyone should consider working with a financial advisor regardless of where they start. (30:13 – 30:58)
• Greatest Investment: “My greatest investment is myself every day.” (31:13 – 31:16)

12. Five-Year Vision and Manifesting Goals (32:00 – 32:41)

• Giving Back: Hopes to support her parents financially (help with mortgage, new cars) and buy a house in Florida, specifically Fort Lauderdale to be close to family and sunshine.
• Embracing Change: Considering a move as her lease ends, keeping open to new possibilities.

13. Trading Secret & Parting Wisdom (33:09 – 33:28)

• Trading Secret:
  • “The people that deserve to be loved the least need to be loved the most. So be kind when people are maybe not so kind to you, because it could change their whole life.”

Notable Quotes & Moments

• On Boundaries: “There is a clear difference between being nice and also having boundaries and respect for yourself…I think I do both, you know?” (12:28)
• On Social Media vs. 9-to-5: “Right now, I feel like my 9 to 5 feels like security. It’s like the one secure thing I have.” (09:50)
• On Financial Security: “I check up on myself once a week…I just feel like if I visually see it, I feel good about it.” (21:54)
• Life Philosophy: “The people that deserve to be loved the least need to be loved the most.” (33:09)
• Rachel Kirkconnell’s Advice: “You’re going to do, you’re going to mess up. We’re all human…keep putting yourself out there.” (29:44)

Important Timestamps

• 00:52 – Juliana’s finance background and day job
• 02:05 – How her company responded to The Bachelor
• 03:34 – Surprising friendships formed on set
• 06:03 – Watching herself and her relationship play out on TV
• 09:37 – Navigating a dual career: social media and finance
• 10:49 – Dealing with online negativity and public attention
• 13:34 – On the public breakup and family impact
• 16:33 – Relationship status and post-breakup support
• 19:03 – Origin and mission of Nice Girls Label
• 21:54 – Weekly financial check-ins, ‘moochers,’ and partner expectations
• 22:51 – First date payment norms; (24:40) when to discuss finances/dating apps
• 28:14 – Social media income goals
• 29:09 – Rachel Kirkconnell’s guest appearance and advice on career/finance
• 32:00 – Five-year plan: family, Florida, and giving back
• 33:09 – Juliana’s trading secret: leading with kindness

Closing Thoughts

Juliana Pasquarosa’s episode is a compelling blend of authenticity, ambition, and warmth. She demystifies the allure and reality of social media careers, shares hard-earned wisdom from behind the scenes of The Bachelor, and models balanced ambition—emphasizing financial literacy, kindness, and boundaries. Whether you're a fan of reality TV or career transitions, her journey offers actionable insight and inspiration.

Connect with Juliana:

• Instagram: @julianapascarosa
• TikTok: @julespascarosa
• Brand: nicegirlslabel.com

Next up: Olandria joins Trading Secrets—don’t miss the “Bama Barbie” episode!

(Summary by Trading Secrets Podcast Summarizer – covering all vital moments, quotes, and real-life lessons for listeners, newcomers, & fans.)