265. Rayna Greenberg: From leaving a $150k salary at Amazon to the incredibly successful Girls Gotta Eat, BTS of taking calculated risks, dating, and the shocking $$$ behind the podcast industry Episode Description:

Summary

Podcast Summary: Trading Secrets Ep. 265 — Rayna Greenberg: From Leaving a $150k Salary at Amazon to Building Girls Gotta Eat, Taking Risks, Dating, & the Shocking $$$ of Podcasting

Release Date: December 1, 2025
Host: Jason Tartick
Guest: Rayna Greenberg (Co-host: Girls Gotta Eat Podcast)
Podcast: Trading Secrets (Audioboom Studios)

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Episode Overview

This episode features Rayna Greenberg, co-host and media entrepreneur behind the hit podcast Girls Gotta Eat. Jason Tartick dives deep into Rayna’s journey from Amazon sales executive to podcast star, the business mechanics and risks behind Girls Gotta Eat, the realities of the podcasting industry, and candid, hilarious takes on dating, sex, and money. The conversation is uncensored, honest, and packed with actionable advice and surprising financial disclosures.

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Key Discussion Points & Insights

1. Rayna’s Background and Career Shift

• Leaving Amazon and Financial Safety Net

  • Rayna worked as a sales rep for Amazon, earning ~$150,000 plus commission and stock options.
    • “I was making a lot of money at Amazon...probably made $150,000 plus a lot of stock options, plus commission...” (29:51)
  • She left to pursue social media, ensuring she had $50,000 saved as a one-year runway.
    • “I made sure I had $50,000 in my bank account...cover my rent and bills for the year if I didn't make a dollar...” (30:46)

• Early Days of Social Media & Podcasting

  • Launched the viral Instagram account @onehungryjew before podcasting.
  • Met Ashley (her podcast co-host) in 2017, quickly clicked, and decided to start Girls Gotta Eat before podcasting was mainstream.

2. The Genesis & Business of Girls Gotta Eat

• Podcasting Beginnings

  • Neither host anticipated the level of business success or monetization.
    • “We launched hoping it would be a moneymaker, but I had no real idea how people made money in podcasting.” (32:24)

• Partner Dynamics and Revenue Splits

  • They agreed on a 50/50 split from the start and complement each other’s business strengths.
    • “You take half the work, I'll take half the work, and...half the money.” (33:26)

• Monetizing the Podcast

  • Monetized within six months; required 10,000 downloads/episode at that time.
  • CPM (Cost per Thousand impressions) for podcasts usually ranges $20–$50 (typically $25–$30).
    • “For every 1,000 listeners you have, you get 20 to 50. It usually hovers around $30.” (37:59)
  • Most profit comes from podcast ads, not touring.

3. The Real Economics of Podcast Touring & Merch

• Touring: High-Profile, Low Margin
  • Girls Gotta Eat shows are wild, interactive events—theaters, dancers, strippers, themed segments.
  • Revenue example:
    • Theater venue (NYC): Rent can run $60,000–$75,000 (47:12)
    • Top-line $130,000 may net $30,000 due to costs: rent, union fees, staff, tech, merch cuts, agents, and business managers. Final profit can be as low as 10% of gross.
      • “You will make a hunt... $130,000 that you brought in and you will take home $30,000.” (48:55)
      • “And then you gotta split it... and pay your agent 10%... your business manager 5%...” (48:57)
  • Clubs are a simpler profit model; theaters are complex and expensive but serve as brand/community builders.

4. Growth, Revenue, and the State of Podcasting

• Rapid Rise to 7-Figure Revenues

  • Girls Gotta Eat surpassed $1M in gross within a few years.
    • “Definitely within the first few years.” (52:20)
  • Higher revenues mean higher expenses: they’ve invested in studios, production, and staff as they scaled.

• Industry Insights

  • Oversaturation in podcasting has led to plateaus, but innovative live shows and business diversification keep them fresh.
  • Dear Media is their current network—praised for connecting podcasting and social audience monetization.

5. Diversification: Sexual Wellness Business

• Vibes Only Launch
  • Ashley & Rayna launched the direct-to-consumer sexual wellness company “Vibes Only” in Jan 2022.
  • Self-funded with $1M (fully recouped).
    • “We invested a million dollars of our own money.” (59:12)
    • “And have you guys made that million back yet? —Yes.” (59:14)
  • The business faces unique advertising and payment hurdles due to being classified as “vice.”
    • “You can't advertise on Facebook...credit card processors don’t want to work with you.” (59:58)

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Notable Quotes & Memorable Moments

• On Money & Relationships:

  “A big part of relationships is finance…and it’s so taboo…It’s just as important as talking about sex or communication.”
  —Rayna Greenberg (07:15)

• Dating App Advice:

  “I think the dating apps are a means to an end…But I think that it’s not as heavy as people make it. You don’t have to mine a ton of information…Just exchange a little banter and go on a date.”
  —Rayna Greenberg (09:22)

• Financial Transparency & Risk-Taking:

  “I made sure I had $50,000 in my bank account…I could cover my rent and bills for the year if I didn't make a dollar…So I said, okay, let’s take this calculated risk.”
  —Rayna Greenberg (30:46)

• On Touring Profits:

  “I have seen deals where your top line will be $130,000 that you brought in, and you will take home $30,000.”
  —Rayna Greenberg (48:55)

• On Industry Trends:

  “Podcasting…the amount of people that have gotten into podcasting, the oversaturation is unbelievable. And also, people just get tired of things.”
  —Rayna Greenberg (66:43)

• Business Philosophy:

  “Build a life that you are really proud of and the partner will be an addition to that.”
  —Rayna Greenberg (70:24)

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Rapid-Fire Dating Insight: Memorable Timestamps

• On Paying for Dates:
  “I don't need to pay first date. If I'm taking my card out, I don't like you.”
  (26:48)

• On Sex in Long-Term Relationships:
  “One to three times a week is a pretty sweet spot for most people until you have children.”
  (22:44)

• On Prenups:
  “I am absolutely team prenup because…the state will decide what money you owe each other no matter what.”
  (27:55)

• On Building Community & Brand:
  “Ashley and I each do a comedy set essentially where we talk about what’s been going on in our lives…We want people to have a wild and crazy night.”
  (43:51)

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Money & Business Timestamps

| Segment | Timestamp | |-----------------------------------------------|------------| | Rayna’s salary at Amazon and risk planning | 29:49–30:54| | Monetizing podcast & CPM discussion | 36:49–37:59| | Touring business breakdown (expenses/profits) | 44:13–48:57| | Surpassing 7 figures in podcast revenue | 52:20–52:35| | Launching and recouping $1M for Vibes Only | 59:12–59:16|

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Podcasting & Entrepreneurial Advice

• Don’t start a business (or podcast) purely for money—build something you’re passionate about.
• Know your “why”: Why would somebody listen? What gap in the world does your product or show fill?
• Diversify income streams—live events, product launches, and brand partnerships are crucial.
• Understand your business costs; high gross revenue doesn’t mean high take-home pay!

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Final Trading Secret

“Build a life you’re really proud of and the partner will be an addition to that… surround yourself with people you are proud of and you will have a great life.”
—Rayna Greenberg (70:24)

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Where to Find More:

• Girls Gotta Eat Podcast
• Vibes Only Sexual Wellness
• Rayna on Instagram: @raina.greenberg

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Summary by Trading Secrets Podcast Summarizer
For those who want to laugh, learn, and be empowered—this episode is a must-listen for aspiring entrepreneurs, podcasters, and anyone curious about the business of being real.

Transcript

[Jason Tardick]

Foreign.

[Podcast Producer/Announcer]

Welcome back to another episode of Trading Secrets. I'm your host, Jason Tardick and welcome to the pre market trading segment. Let me tell you a little bit about what's going on in my personal life. A massive update in the Trading Secret Secrets family. Something you got to know going into this week and a little bit about what you can expect from our guests today. Let's start with this. It's the holiday season and I'm in a move again. So I have some things to give away and I have a raising canes gift card to give away this week. And that is because Carly and gave us a review. So what we're doing is every week go give us five stars and let us know a guest you want us to have on a theme you want us to cover. And we are picking one of those people every single week to give something away for the the holiday season. So Carly and you gave us five stars. Thank you for the motivational review. We have a gift card to raising canes for you. Just shoot me an email. Trading secrets Jason tardick.com I'll make sure.

[Jason Tardick]

To give it to you.

[Podcast Producer/Announcer]

And then for everyone else, give us five stars. Let us know what you think and you'll be entered in for next week's giveaway. Now let's get into this week. Oh, my gosh. This guest, electric, funny, hysterical, no filter, but so smart, so witty and brilliant. And she has done it all in so many facets under the realm of just being real, just being raw dating advice, sex advice, life advice, career advice, women's empowerment, independence, strength, navigating the many moving parts of career, navigation and financial literacy within the community that she serves under her podcast, the people that she continues to inspire and also in her own relationships and upbringing. And she talks all about it on this episode. This is a fun one. It's entertaining. You'll learn how podcasts are monetized and how they're selling out unbelievable audiences and how much they make when they sell out these live shows. You're going to hear from Raina Greenberg from Girls Gotta Eat Podcast. I'm telling you, this is one where you will laugh, you will learn, and you will be empowered to by a really, really, really impressive individual, professional, and someone that I like to call a good friend. So, Raina, this is going to be a good one for everyone. Get ready for that. An update in my life. Well, it was a wild two weeks. I traveled to five states in two weeks. I was in la, I was in Vegas, I was in Michigan, Charlotte, in Buffalo. It was just unbelievable. Work stuff, family stuff, friend stuff. Ended in Buffalo with a fantastic charity event run by Jesse Pula for a non for profit that all goes to rescuing dogs, which is awesome. They're a foundation. So they raise the money and then they decide which rescues to partner with and support everything that they believe in in all the areas of animal welfare, which was just beautiful. So just a great. Got to see mom and dad back in Charlotte. It was just an unbelievable two weeks. But now back in the saddle, ready to buckle down until year end. Now a huge update in the Trading Secrets family. Well, of course, as you guys know, after the episode, every episode, the curious Canadian David Ardoin and I do a full recap. He talks about his curiosities from the episode. You know what he expected questions. He has his takes, his hot takes. And this week there is no recap. And there is no recap because just hours before we were getting ready to film and record our recap, his wife Ashley, her water broke. So they are heading to the hospital to have baby number two. So if you want to enter in that giveaway for the reviews, just give us five stars and say congratulations, David and Ashley and I know you heard this. Now a little finance tip going into this week, holiday spending and it as you guys know, it can get out of control. But there was just a survey done by WalletHub. They're calling it the Grinch economy this year as nearly two in three Americans are saying the economy will make holidays less fun this year. Holiday budgets are tighter. 85% of people will spend the same amount or less on holidays this year compared to last year. And they are swiping to celebrate. 33% of people will apply for a new credit card to help with holiday shopping this year. So please, you can't improve your numbers or know your numbers unless you know where it's going and how it's going. So pay attention to where you're spending.

[Jason Tardick]

How you're spending and know that you.

[Podcast Producer/Announcer]

Can give unbelievable sentimental gifts without spending an arm and a leg. I always say that connection should not be built on consumption. So think about that as you're going into your holiday spending. But you know what? Enough of me. Enough of these updates. Let's get into this episode, an electric one with the funny, the hilarious, the successful Raina Greenberg.

[Jason Tardick]

Welcome back to another episode of Trading Secrets. Today we are joined by media entrepreneur and podcast host Raina Greenberg. Raina is the co host of Girls Gotta Eat, one of the most successful podcasts in the world, known for its Hilarious, unfiltered takes on dating, relationship, sex in modern life. Be. Beyond podcasting, she is a creative powerhouse. She launched one of the first viral food and lifestyle accounts on Instagram, one hungry Jew, and turned that early success into a full blown media career. Now, between producing weekly episodes, managing live shows across the country, and building brand partnerships and so much more, she is a master class in how to turn creativity into a thriving business. Today, we'll dive into the business of podcasting, the power of digital storytelling, and how humor, hustle, and honesty became part of her brand. Thank you so much for joining us on Training Secrets.

[Raina Greenberg]

Hi, Jason. That was so nice.

[Podcast Producer/Announcer]

Go.

[Jason Tardick]

Do you like that intro?

[Raina Greenberg]

I love that intro.

[Jason Tardick]

You deserve that intro. You've been killing it out here. Thank you. Putting all your details, the dirt, your opinions on the line for seven plus years.

[Raina Greenberg]

Yeah, it's a lot of information out there.

[Jason Tardick]

There's a lot. There's a lot. All right, well, I think that would actually be, I mean, your podcast. I listened to it for this prep. I've been on your podcast. It's fun, it's exciting. Your banter is just, like, unmatched and your community, super strong. So I was thinking, you know what, let's lighten it up on Trading Secrets a little bit. I came onto your show and talked about finance, so I think you should come on this show and talk about your expertise. So I got some. I got like 10 we'll call it dating questions, and I want your opinion on it.

[Raina Greenberg]

I'm so excited about that.

[Jason Tardick]

You're ready to do.

[Raina Greenberg]

You were amazing on our show, by the way. It was in April of 2024. If you want to go back and listen. You were fantastic.

[Jason Tardick]

Yeah, go check that one out. It was fun. And you've had a ton of people from the Bachelor franchise. You guys cover a lot of reality TV and pop culture too.

[Raina Greenberg]

Yes.

[Jason Tardick]

So, yeah, that's that. I remember going into that one because we were promoting my book, Talk Money. To me, I'm like, are we like, how? I've listened to some of your episodes. I'm like, are we going there? And my PR person was like, well, like, not. Not all the way there, but like, we could flirt with the line of going there. I'm like, all right, well, we'll dabble. You guys kept a PG though.

[Raina Greenberg]

We run the gamut. I mean, you have to come on the show and talk about, like, anal and blow jobs. Like, a big part of relationships is finance. And how do we talk about money? It's poor. Probably the number One reason people break up marriages, I mean. Well, I won't get too personal, but I think it's probably the biggest issue the couples face, and it's so taboo, and so it's very important. It's just as important as talking about sex or communication or anything else.

[Jason Tardick]

But you said you wouldn't get personal. Why not?

[Raina Greenberg]

Oh, I was thinking about my own family and, like, why my parents got divorced.

[Jason Tardick]

Okay. Was money a contributing factor?

[Raina Greenberg]

Yeah. Yeah, for sure.

[Jason Tardick]

So do you have. Do you have. I mean, I'll. I'll. We'll get into these questions in a second, but do you have a. A very strong stance on money in relationships?

[Raina Greenberg]

Everybody that I've been with is different. I just think that my stance is, like, address the issues early, have clear boundaries with somebody. I've made those mistakes before where I've started paying for everything, and I never say anything about it. And then you get far down the road and you're mad at somebody, but, like, you've created the scenario and never communicated with somebody that you are uncomfortable.

[Jason Tardick]

What do you mean you're paying? Because that's. That's so counterintuitive. That's not anything I've ever been in. What do you mean that you're paying for everything?

[Raina Greenberg]

I've been in relationships where I made significant amounts of money more than my partner, which is fine. I think there's a million ways to contribute to a relationship outside of just money. You know, I think there's a lot of emotional benefits to being with somebody. Sexual benefits?

[Jason Tardick]

Yeah.

[Raina Greenberg]

Somebody can clean the house and make dinner and make plans and walk the dog and do all these things. So I don't. I don't equate one thing more important than the other, but I found myself being the one to always be the one to pull out my phone for every Uber, always pick up the check for dinner. If we rented a car, I would rent the car. And it felt really imbalanced, but I think it just became this, like, silently accepted thing, and then I would be, like, seething on the inside. And that's not fair to be mad at somebody for something you never told them that you're not on board with.

[Jason Tardick]

That's true. Talk money to me. All right, well, he talked a little bit right there about how you make a lot. We'll get into that, so stay tuned to that. All right, let's talk about some dating tips. So you've talked on your show about how dating apps could be soul sucking, but also necessary sometimes for some people. So what do you think people are doing most wrong on dating apps now?

[Raina Greenberg]

I think the dating apps are a means to an end. Right. I think that some people are like, oh, I don't want to do it. Well, if you're feeling negatively about yourself about dating apps, if you go into it with that attitude, I would say just don't do it. Like, it's not a race to the finish line. But I think that it's not as heavy as people make it. You know, you don't have to mine a ton of information from somebody. I think the goal is to find somebody that lives in an area that you like, that maybe has a job that you feel like is interesting. You can talk to them. They're age appropriate for you.

[Jason Tardick]

Sure.

[Raina Greenberg]

Just exchange a little banter and go on a date. We don't need to stay on, on there a super long time.

[Jason Tardick]

Okay.

[Raina Greenberg]

I don't get worried about, like, when is he gonna ask me out? It's a dating app. You're supposed to ask somebody out. So it's totally fine for the woman to be like, are you free this week? And when are you free? I don't want to. I think people get stuck pen palling on there for a long time.

[Jason Tardick]

Gotcha.

[Raina Greenberg]

When is he gonna ask me out? And it's like, it's. It's not. It's not so crazy for you to be the person to say, like, are you free this week? And then tee them up.

[Jason Tardick]

Okay, how do you. Wait, what do you mean, tee em up?

[Raina Greenberg]

Team up to say, I'm free this day. Okay, here's the time, here's the place. And then you. Then you go meet up with them. Also, people feel a real sense of rejection when they're talking to somebody and they stop responding.

[Jason Tardick]

Gotcha.

[Raina Greenberg]

And you just have to remind yourself, this is a total stranger work. Came up, friends came up. Other people they were sleeping with came up. People just forget. I mean, sometimes I'll, like, go on a dating app and I'll message like, five people and then I won't go back on there for, like, two months.

[Jason Tardick]

Yeah, yeah, yeah.

[Raina Greenberg]

I feel bad. It's not because I didn't think you were, like, good looking. I just got busy.

[Jason Tardick]

Okay. All right. That's a good. Do you have a app that you say is, like, a good place to start or stay away from? So give me a red, yellow, green flag on the apps.

[Raina Greenberg]

I like all the apps. I think Hinge does a great job at, like, teeing you up for conversation. The prompts are great. I haven't really used Bumble, but I've never heard anything bad about it.

[Jason Tardick]

Okay.

[Raina Greenberg]

I'm a big fan of Field.

[Jason Tardick]

Field. Never heard of Field.

[Raina Greenberg]

So Field is under the same umbrella as SO Match owns all these companies. I think they own Tinder, Hinge and Field.

[Jason Tardick]

Field Match, that's a throwback, that online site.

[Raina Greenberg]

They're the parent company.

[Jason Tardick]

I had no idea.

[Raina Greenberg]

It's. I mean it's an app now.

[Jason Tardick]

Okay.

[Raina Greenberg]

Did you ever use websites like OkCube?

[Jason Tardick]

Oh, yeah. I mean I haven't used. Ok, but I remember, I do recall hitting like my. And it's obviously not dating site, but I remember typing in MySpace in my URL. That's how old I am. But I mean like that's fucking old. But okay. Cupid. No, but okay. So tell me about Field.

[Raina Greenberg]

Field. I mean the, it's. I don't want to call it like a hookup app, but it is for people that, that want.

[Jason Tardick]

Oh, you play in the field. Yeah, that's your favorite app. Wait, I also, before in your, your first answer, you talked about like they're, they're fudgeing other people, they're hooking up with other people. Like what in your world. Because you give a lot of dating advice. Like what is accept. Is it acceptable in 2025 to be banging multiple people? Is it not acceptable? Like, what advice do you give your listeners?

[Raina Greenberg]

I mean, as long as we're not lying to anybody, as long as we're not telling one person I'm in a committed relationship with you and we're telling another person I'm also in a committed relationship with you. I mean, I think until you have the discussion and the discussion could also be three or four dates in. I just want to let you know I am seeing a couple other people or I'm not seeing anybody. It's fine if you are like, I like the advice, like try to date a couple people at the same time. But I sort of feel like once I go on three dates with somebody, I do want to just like either cut it or give them my full attention.

[Jason Tardick]

Is that your rule, the three date rule?

[Raina Greenberg]

No, I just, that's, that's my own personal thing that before.

[Jason Tardick]

But.

[Raina Greenberg]

Oh, I think after three dates I know if I want to keep seeing somebody or not have a pretty clear picture.

[Jason Tardick]

Okay.

[Raina Greenberg]

And it's hard for me to have like there's been times in my life where I've had like two or three people I was dating and it's hard for me to like give my full attention to one person. If two other people have my attention.

[Jason Tardick]

Gotcha. That makes sense. All right. You know, you could sprinkle eggs in multiple baskets, but if you put them in one, you might get a better return. That's even a finance element there.

[Raina Greenberg]

Remember, like what other people say. I forget what stories I share with you.

[Jason Tardick]

Yeah, it's true. I mean, you guys have a lot. I mean, you got a lot of episodes every Monday, Thursday is a lot of stories out there. But the Field is your favorite because it allows you to have a little how do you do? And get out. Right.

[Raina Greenberg]

Listen, it's a sex app, but is.

[Jason Tardick]

It like, okay, wow.

[Raina Greenberg]

So people basically go on there for all kinds of reasons. It is. It's great because you can list what you're interested in. So it's couples looking for a third. It's people that have certain things. Gotta hear my profile. So vanilla. And listen, you go on there, you realize it's the same people that are on Hinge and Bumble. My profile really just says, like, let's just say I don't want to be a third in your couple.

[Jason Tardick]

Have you ever done that on the field? But a third?

[Raina Greenberg]

No, I haven't.

[Jason Tardick]

Have you ever been approached to do that?

[Raina Greenberg]

No, because my profile specifically says I don't want to.

[Podcast Producer/Announcer]

Oh.

[Jason Tardick]

Because like filter based on. Yeah.

[Raina Greenberg]

And I just like, let's. This could be like a funny way that we meet. Let's just see. I've had really good experiences with it.

[Jason Tardick]

Interesting.

[Raina Greenberg]

I think that men kind of think they might get laid, so they respond 100% of the time.

[Jason Tardick]

Like intentional.

[Raina Greenberg]

They're really intentional. They pick a time, they pick a date place, they show up. I mean, it's really fun.

[Jason Tardick]

That is unbelievable. I feel like if you don't have a sponsorship for Field, like, you need one immediately.

[Raina Greenberg]

We do.

[Jason Tardick]

Okay, gotcha. And check.

[Raina Greenberg]

And the founder has been on our show too, but I'm a huge fan of it.

[Jason Tardick]

Okay. All right. Field is the place to go, guys. And for more reasons. It just hooking up sounds like you're getting more. You're getting more intention with what's happening.

[Raina Greenberg]

Uhuh.

[Podcast Producer/Announcer]

All right, all right.

[Jason Tardick]

We'll keep this ripping. This is a fun start to train secrets. One of the first ever just like this. You have said before on your show that the car selfie is the number one red flag for you. Is that still your biggest ick?

[Raina Greenberg]

No.

[Jason Tardick]

No. This might have been a misquote then.

[Raina Greenberg]

I mean, it might. I mean, it might have been it.

[Jason Tardick]

Or you've had so many episodes, you Might have said it real quick. I think it came up in an episode. You're just like a selfie in a car is my biggest red flag on a dating app. No, you. I think it was. You refer. I think in the show we'd have to, like, reference it. You were just referring it to. In conversation about, like, red flags and icks. Or maybe someone you saw that did it.

[Raina Greenberg]

I feel like an Instagram feed full of car selfies. Not my favorite.

[Jason Tardick]

Sure.

[Raina Greenberg]

I don't really want men that post that much on social media to begin with. It's not for me. I mean, unless. Unless it's like, you and, like, it's a financial thing. If you make money from it, fine. But it's not my favorite thing. There's just. There's a world of X. But if I like somebody, none of those things bother me.

[Jason Tardick]

Yeah, for sure.

[Raina Greenberg]

Like you. You can be an ick machine. But if I'm attracted to you, an.

[Jason Tardick]

Egg machine, it's like, I think. Okay, here's my take on the ick. First of all, I hate the word. I think it's like a. Like to take this back to your podcast. I think the second someone says ick, it's like a bully tactic. Right? Like if you. It's like, it's like. I just think it's like bully. So, like, I don't like the word. The second thing is, I do think, let's use it, though. I think every person in the world has icks. And then it's like, do those icks kind of like trigger you or not?

[Podcast Producer/Announcer]

Right?

[Jason Tardick]

Like every human's got ics. It's just, do those icks. Are you like every person in the world has things that are annoying. It's just in the relationship you're currently in. Are those annoying things like deal breakers or trigger points? Yeah, you know what I mean?

[Raina Greenberg]

Ics to me are. They're really petty. It has to be something like super, super petty. Like it turned me off to watch him. Like, watching men eat soup.

[Jason Tardick]

Oh, yeah, yeah, yeah, yeah, yeah. Kind of slurps and stuff. Yeah, yeah.

[Raina Greenberg]

Watching them put chapstick on. What you all. I wonder if I stick up in your fist and then like, fist your whole face.

[Jason Tardick]

Wait, I have chapstick.

[Raina Greenberg]

How do you put it on?

[Jason Tardick]

I wish you didn't say that.

[Raina Greenberg]

I.

[Jason Tardick]

All right, this is exact. So I would take it off. Take it off like this. It's up right now. But I would first crank it up cuz I don't want my lips to go on the Plastic. And then I would go like this.

[Raina Greenberg]

Okay, but would you hold it in your fist, like your whole fist? Had I not mentioned like this?

[Jason Tardick]

Yeah, a lot of guys that's like serial kill. That's like the guys that eat like steak and like, and they like kind of like this guy over here, they cuts the knife like that. Like, you know the people that can't cut, right? It's like, like.

[Raina Greenberg]

Well, they can't hold a knife and fork. There's a lot of restaurants that I have.

[Jason Tardick]

There's a lot of restaurants.

[Raina Greenberg]

Yes. Just. I mean, any type of like slurping. Oh my God. Food gets on you.

[Jason Tardick]

You know what's not. It's not an ick for. I hate the word ick. I hate it. But you know what? I do notice when. This is so stupid. But like when you gotta put the napkin on your lap. Like if you go to a nice restaurant, you gotta put it on your lap and like, there's always someone at the table. Be like halfway through, it's like, I.

[Raina Greenberg]

Am the last one at the table.

[Jason Tardick]

To put it on my lap. Okay.

[Raina Greenberg]

Food is not on the table. But there's always a drink on the table.

[Jason Tardick]

Okay, there's always a drink on the table. I like that.

[Raina Greenberg]

Well, but I don't think you can turn a man off. I don't think men get the ick. I just. I have done.

[Jason Tardick]

Can tell you right now that's not true.

[Raina Greenberg]

I have done unbelievable things and men are still.

[Jason Tardick]

That's because I think those unbelievable things don't bother him.

[Raina Greenberg]

What's. What's your ex. Besides napkin.

[Jason Tardick]

There's just like. Okay, like intense arrogance. Pisses me off. For any human.

[Raina Greenberg]

That's a turn off though. It's not an act.

[Jason Tardick]

Oh, interesting.

[Raina Greenberg]

And it is petty.

[Jason Tardick]

Real, real dumb and stupid and small.

[Raina Greenberg]

Like she is something in her teeth and she just keeps talking to you.

[Jason Tardick]

Yeah, that would drive me nuts. That would drive me. Okay, here's one. You know, here's one like. Like, if she doesn't floss.

[Podcast Producer/Announcer]

Yeah, right.

[Jason Tardick]

Because I just find that that's like kind of gross if. You know a floss.

[Raina Greenberg]

Yes.

[Jason Tardick]

If you are unaware of your like, your surroundings. And this is definitely projection, but with like your voice and what you're doing. So like, if you're around other people and you're taking a phone call and you're unaware that like you're on speaker, it's loud and you're talking about like you can't remove yourself from the room, you're not putting a headset like, you're just so unaware. I'm like, yeah, be kidding me.

[Raina Greenberg]

Also a turn off. That's a personality trait. That's. That's being unaware of your effect on other people.

[Jason Tardick]

Okay? And ick is like, you are a dating expert.

[Raina Greenberg]

And it's like we're at the grocery store and you knock a can off the shelf and you run after the can and you can't quite catch it as it's rolling.

[Podcast Producer/Announcer]

And.

[Raina Greenberg]

I will watch you do that and never want to you again. A man with a backpack. A man with a backpack running. Disgusting.

[Jason Tardick]

A man with a backpack running. Huh?

[Raina Greenberg]

Yes.

[Jason Tardick]

I'm gonna keep my brain ripping and roaring here because I definitely gotta have some. But dude, that's a. Okay. Turned off versus ick. I'm having a tough time separating the two, but I'll keep thinking about it and I'll let you know.

[Podcast Producer/Announcer]

Support for today's episode comes from Square.

[Jason Tardick]

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[Podcast Producer/Announcer]

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[Jason Tardick]

All right, let's keep this going. What's a green flag that you've learned to look for today that maybe a few years ago you. You did? You've been in the podcasting space for a while. You've talked about green flags in the podcasting space for a while. So what's now one? You look at that like when you started the podcast in 2018. 19, maybe in 20. You didn't look for before.

[Raina Greenberg]

I really look for how people speak about the other people in their life. Do you speak positively about your family members, the friendships you Have. Are you always the victim? Is everybody else always wrong? Do you like showing up for other people? Not just. I look for not how. Just people to speak about themselves and talk to me, but how you speak about the people in your life.

[Jason Tardick]

Okay, I like that. That's a good one.

[Raina Greenberg]

Thanks.

[Jason Tardick]

As you said that, I thought about an egg. If. If, like you're. If you just leave shit everywhere. That's a neck. That's not a turn. Is that turn off or neck?

[Raina Greenberg]

Like sloppy person?

[Jason Tardick]

Here's a specific one.

[Raina Greenberg]

Off.

[Jason Tardick]

It's a clean. Okay. Like the sink is clean. Right. And then you're not in rush. Like you got to be somewhere, but you leave a dirty thing in the sink. It's like, why just like, put it in the dishwasher? Is that Nick?

[Raina Greenberg]

To me, it's a turn off that somebody is just kind of sloppy in their home.

[Jason Tardick]

Interesting. Okay. I'm really having a tough time with turning off an ick. But we'll keep it going if someone deletes.

[Raina Greenberg]

That was good. That was good.

[Jason Tardick]

That was good, right? I'm getting better. Okay, you're teaching.

[Raina Greenberg]

Getting.

[Jason Tardick]

If someone deletes their app after two good dates, is that sweet or is that a red flag?

[Raina Greenberg]

I guess it would depend on the date. And I would need more context.

[Podcast Producer/Announcer]

Okay.

[Jason Tardick]

Okay.

[Raina Greenberg]

I mean, I think that it's not great to think you found the one after two dates. Certainly people have.

[Jason Tardick]

Okay.

[Raina Greenberg]

Certainly people go on one date and they're like, that's the person.

[Jason Tardick]

More context is fair.

[Raina Greenberg]

I think it's also fine to be like, this was great. And I found what I need to find. For now, I'm going to pull into this parking space.

[Podcast Producer/Announcer]

Yep.

[Jason Tardick]

Okay. All right. Pull in the parking space. That's a good transition. Now we're talking sex. You are the expert here. So married couples and. Or serious couples, how often should they be having sex?

[Raina Greenberg]

So we just did this great episode where we pulled or we pulled tens of thousands of people in our audience and asked them six months in, how often are you having sex? Two years in, did marriage change it? Did children change it?

[Jason Tardick]

Wow.

[Raina Greenberg]

Living together or not.

[Jason Tardick]

Great case study.

[Raina Greenberg]

Long distance or not. So it does vary. It seems like one to three times a week is a pretty sweet spot for most people until you have children. Children is the thing that really seems to like. I mean, you're just. You're exhausted. You're just trying to survive. Two to three times a week for couples one to two years and is pretty common.

[Jason Tardick]

Okay.

[Raina Greenberg]

But everybody, you know, sex is such a range in A spectrum. And I don't know that everybody wants to have sex all the time. I've had relationships where I had sex every single day. Towards the end, we didn't really have sex that much. That's how I kind of know it's sort of over. I would say I'm a more sexual person than the average person. It's not that important to everybody. And I think people seek out intimacy in different ways. Right. Like, I don't know that. Like, I mean, sex dissipates. Right. So in a long term relationship, if you feel like once every 10 days is good enough for you, also fine. But do you feel like your partner tells you that you're beautiful? Do you sit on the couch and cuddle up? Do you hold hands? Like, is there a hand on the small of your back when you guys go out together? Like, there's other ways to have intimacy. See, And I think two years in once every seven to 10 days is not that crazy.

[Jason Tardick]

Interesting.

[Raina Greenberg]

What do you think?

[Jason Tardick]

Yeah, I think, I think for couples that are dating and married without kids, I agree with you. I think two to four times as good. I think like two to four times.

[Raina Greenberg]

I or is great.

[Jason Tardick]

That's a lot thing. Like early on, like in relationships, I feel like you should be banging every day. There's no reason not to be.

[Raina Greenberg]

Yes.

[Jason Tardick]

And I can imagine how kids would impact that because I mean that's just, that's just a natural thing. But I've been in relationships where like towards the end of the relationship, whether I knew it was coming or not, like the sex was still great, but the relationship ended for other reasons. And I've been in relationships where it's like so obvious that it's just done and sex is just like done for a while. Like, and you're just like, there's so much built up resentment between us. That's like we don't even want to touch each other. And I think that's natural and I think that's, that's normal for people that have that built up resentment. Question I got for you then is in your study, those are, those are great resource and data points. But how about the opposite side? Did you see anything like people weren't having sex for X amount of time or like some people hadn't had sex in like a year? And if so, did you ever bring those people on and talk to them or do you have any resolution or thoughts or anything like that? Because I do think there's someone listening to this podcast right now that has been with Their significant other. And I will say, I'm going to make a guess. Or someone listening right now who has not had sex with their partner in the last six months. And I'm curious what you think.

[Raina Greenberg]

So we didn't poll people to ask, you know, have you not had sex with your romantic partner for that amount of time? But I will tell you personally, I know friends that have not had sex with their romantic partner for a year, two years. I think that sometimes so much contempt builds up between people. But you own a house together, you have a dog together, you have a child together, you're married. You are so invested. I mean, you and I both know so many people in reality television together that their jobs are based on staying together with this person on television.

[Jason Tardick]

Yep.

[Raina Greenberg]

And they do not have sex. Had. Not. Have not had sex for years. I guess that would be, you know, go to therapy if it bothers you. Open your relationship up, if that's an option. If you both care. It's never happened to me, but I've never been with anybody long enough for that to happen. But not only is it, yeah, it's. It's common. It happens. I know plenty of people that it happens to. And I think for some people, you know, a month goes by and you think like, well, that's okay. And then two months goes by, and you're like, all right, this is starting to be an issue. Let's talk about it. And then it's almost hard to, like, get back into it. Like, I've had friends say to me, like, I wouldn't even know where to begin.

[Jason Tardick]

Yeah, interesting.

[Podcast Producer/Announcer]

You lose.

[Jason Tardick]

You lose that rhythm. You gotta get it back. All right, that's good stuff. What's one dating take you and Ashley still don't agree on?

[Raina Greenberg]

You know, I will say, for a long time, we disagreed on who should pay on dates, and now we are. We are aligned.

[Jason Tardick]

All right, what's your take on paying on a day?

[Raina Greenberg]

So this is a very hot topic. It's been a hot topic since day one of the podcast. I was always like, I. I take out my card, I offer to split every single time on a first date. And she's always been the opposite. No need to do that. I've come around to it. I don't need to pay first date if I'm taking my card out. I don't like you.

[Jason Tardick]

Yeah.

[Raina Greenberg]

And I'm not gonna see you again. And that's your. That's your indication that I don't like you. But by the way, I would not pick. I Wouldn't agree to a first date location that's, like, super expensive. Like, I think four drinks, two drinks each. Like, I think that that's an appropriate first date. I'm not. I don't think anybody needs to be on the hook for hundreds of dollars.

[Jason Tardick]

Yeah.

[Raina Greenberg]

But I have come around to. I'm not paying on a first date.

[Jason Tardick]

Okay. I like it. There's a study that just came out. I was on News Nation talking about it. That 34 of Gen Zers right now are accepting a first date strictly with the intention to get it for free. Which is wild. It's interesting. A lot. A lot going on there.

[Raina Greenberg]

I've heard that for a long time that people accept that for a free dinner. I mean, I moved to New York when I was 22. I was broke, as I would have accepted something for a free meal.

[Jason Tardick]

I like it, but I just.

[Raina Greenberg]

I can't. You can't pay me to hang out with somebody I don't like.

[Jason Tardick]

Yeah.

[Raina Greenberg]

I'm not attracted. Like, I don't really. I don't have it in me.

[Jason Tardick]

Yeah. If you're on the field and you get a connection, do you get a dinner first or do you just meet up?

[Raina Greenberg]

You don't have to sleep with people. Like, it's not like you don't have to sleep with people. Sometimes. I do.

[Jason Tardick]

I like it. Okay. All right. We're going to get into your entire career. But the last thing I got for you, it's a big question. Team prenup or team no prenup. And why?

[Raina Greenberg]

I am absolutely team prenup because whether or not you have somebody work that out for you legally or not, this is. State will decide what money you owe each other.

[Jason Tardick]

On your podcast.

[Raina Greenberg]

You have a prenup. No matter what you said on the podcast. Laura Wasser said it on our show. Very famous Divorce lawyer.

[Jason Tardick]

La right Y.

[Raina Greenberg]

She's done Kim Kardashian. She's done literally everybody. The state will decide what you owe each other no matter what. And I. I don't say it flippantly. I. Prenups are. They're painful and they're harder to do than you would assume. I mean, you really have to open up every single dollar that you've made and share it with somebody. Your bank account balances, what your inheritance is. You have to really lot with the other person. And it's painful to think, like, if we break up, what happens to all these things?

[Jason Tardick]

Sure.

[Raina Greenberg]

But you just. You have to be protected. Everybody thinks that their marriage is never going to end. And more than 50% of people are wrong.

[Jason Tardick]

Yeah.

[Raina Greenberg]

And I really have seen it happen with both. I've. I've had. I've seen friends get dragged through. I have a friend who's still getting divorced two years later. He makes a ton of money. She is very angry, and it is very contentious. And I've seen the other side of things where another close friend of mine had a prenup. Him and his wife were divorced in six weeks.

[Jason Tardick]

Wow.

[Raina Greenberg]

It was just, like, done and out.

[Jason Tardick]

It's like, we know what we agreed to. It's done. We're over. All right.

[Raina Greenberg]

No kids and that's it. Always.

[Jason Tardick]

All right. Well, you said with prenups that you have to disclose everything. We're going to try and get you to disclose just a little bit about your finances, career. Let's start with Girls got to eat. 2018 is when you guys started the show. When you started the show and I know you had been in social media before. Was the strategy like, hey, we're gonna build this into what it now is today. Was it like, okay, we'll make some revenue on the side. What was the business thought about starting the podcast when you did 2018?

[Raina Greenberg]

So I had this food Instagram account, like you mentioned, and I was making good enough money from it, but it wasn't consistent. Like, how much would you say I maybe made? Like, 80 grand. But that's on the high end.

[Jason Tardick]

Yeah. And this was 2018 for perspective. Right.

[Raina Greenberg]

That was 2015. 2018. I left my job at Amazon. I was making a lot of money at Amazon. And how much were you making? Benefits that I probably made $150,000 plus a lot of stock options, plus commission and back that.

[Jason Tardick]

I mean, you factor in inflation. That was. What was your role there?

[Raina Greenberg]

I was a sales rep.

[Jason Tardick]

Okay.

[Raina Greenberg]

They launched a division that was doing food delivery, and my job was to go into new markets and launch with a bunch of restaurants.

[Podcast Producer/Announcer]

Cool.

[Raina Greenberg]

And I had this sort of unique background of I had worked in restaurants my whole life, and I'd worked in startups as well, like tech startups. So I was, like, uniquely qualified to do this, like, tech startup in food at Amazon, and I left that to do social media. And it was sort of like the wild west back then. I mean, nobody knew how much you could make. There were some fashion influencers. There were certainly not food influencers. A very small market. And I think I got one deal from Postmates that was like, 500 bucks.

[Jason Tardick]

Yeah. Doing it. Let's go.

[Raina Greenberg]

And I made sure I had $50,000 in my bank account. And I knew that I could cover my rent and bills for the year if I didn't make a dollar in social media.

[Jason Tardick]

That was before you left Amazon. So you gave yourself a Runway of 50K.

[Raina Greenberg]

Yes.

[Jason Tardick]

And 50K would have lasted you a year.

[Raina Greenberg]

At least a year. But in New York City, you know, rent, I live by myself.

[Podcast Producer/Announcer]

Sure.

[Raina Greenberg]

Bills, I wouldn't have been in dire straits at the end of it.

[Jason Tardick]

Yeah.

[Raina Greenberg]

So I said, okay, let's take this calculated risk. I can always go back to tech and anything else. So I left that and I did social media for a couple years. It still was early days. You couldn't get these giant brand deals. They're like, I don't know if Instagram had videos at that point. There certainly wasn't TikTok and reels.

[Jason Tardick]

It was the day that, I think back in 2018, you uploaded a video and it looked like it was a picture, but it just played a video. Like there weren't reels, right? Yeah, yeah, yeah, no.

[Raina Greenberg]

And so I started to think, I need something more consistent. I don't like the instability. I need to know when my next paycheck is coming. And I went on this, I gave myself into Labor Day that summer. This is the summer of 2017. And I went on this trip, this like brand sponsored trip. I met Ashley on the trip and my co hosted my show and she and I became fast friends. She pitched me on the idea of this podcast. Podcasts were really early on then and.

[Jason Tardick]

Really early this was happening.

[Raina Greenberg]

This is like, this is midway through 2017. There weren't that many podcasts.

[Jason Tardick]

No, not at all.

[Raina Greenberg]

So this was before the days of like, call her daddy even. I didn't know anybody that was making money in podcasting. And it wasn't like, if you're a comedian, you have a podcast. If you're a business, you have pockets. These, like, these didn't exist.

[Jason Tardick]

No.

[Raina Greenberg]

So she pitched me on this idea and it was just going to be about our lives. And she had said, like, is your family going to be cool if you talk about this stuff? And I was like, I think so.

[Jason Tardick]

We'll find out.

[Raina Greenberg]

Yeah, we'll find out as we do it. And we had great banter and I really enjoyed her and I thought she was smart. We were kind of vetting each other and we launched this hoping that it would be a moneymaker, but I had no real idea of how people made money in podcasting. Yeah, yeah, we had a website. We did some photos and some branding, but like, it wasn't like this is a. We always wanted to be a business decision, but I did not know what it could grow to. I had no concept of it whatsoever.

[Jason Tardick]

We recently had Remy Bader on the podcast. She talked about her gene company that she started with her father and how she's like, I love my dad, but when we got into business together, it was. It was hell. So we separated that business. We then just recently had Kaylor Martin on from Love island, and her and Liv got into business with her YouTube channel together. And that was the. The start of the downfall in their relationship, which you just saw. And she talked a little bit about that. When you guys started it together, were there concerns that you were doing this with a new friend? And then also, how did you decide to negotiate? Like, it was. It was her idea to start it. Did she say, I'll take more of a percentage? Like, how do you negotiate that from day one?

[Raina Greenberg]

Okay, so it's a great question. So it was always going to be a 5050 split. Also, we didn't really know how much money we could make. There was no thought of touring and merchandise. We've since launched another business, which I'll tell you about, but I. We were just like, you take half the work, I'll take half the work, and we'll. Then you take half the money and I'll take half the money. And we really split responsibilities. She's a phenomenal business partner. I had no idea day one, what this was going to be. I just thought, we do trust each other. We were vetting each other of, you know, how do you speak about past jobs? How do you speak? You like to collaborate with other people. We both worked for ourselves. At the time, I didn't really know how it was gonna go. Yeah, she was much more of a perfectionist than me at the time. I think that I've, like, working with her has inspired me to be, like, way more detail oriented. Yeah, we just were very like yin and yang to each other. Like, there's just. It naturally falls. Like, the workload naturally falls to the person it should fall to.

[Jason Tardick]

Sure.

[Raina Greenberg]

I trust her implicitly, and she's good at certain things and I'm good at certain things. And we really just naturally split that workload. We share a bank account, we share a Venmo. I mean, I control the Venmo. She doesn't even ask me about it. Like, I trust her with my life, with my money, with my. But there's. There's checks and balances in place. We have a business manager. There's all kinds of contracts in place. The money comes into them. They split it up. We have co business meetings with our business managers about every dollar that came into the business and how it was split up. But I'm just. I'm lucky. I'm really lucky. And that doesn't mean that every day she and I get along.

[Jason Tardick]

Sure.

[Raina Greenberg]

And that it's like, you know, amazing every second. But I trust her. There's no egos here. We both want the best for the business. And when we have had fights, really bad fights, we have no choice but to have them and get through them. So, like, I'll never know anybody on a level like, I know Ashley.

[Jason Tardick]

Yeah.

[Raina Greenberg]

Because that's like my family and my business partner.

[Jason Tardick]

Yeah.

[Raina Greenberg]

And like, there are fights. We've had that. Like, maybe if it was another friend, I wouldn't have talked to them for a week, which would have turned into two weeks, which would have turned into a month. We don't have that luxury. We are dealing with this shit right now.

[Jason Tardick]

You're in it, you're doing it. It sounds like you did it pretty intelligently and it's just working perfectly. So, like, I feel like most business partners don't have that, especially friends that are going into that. And I think those are, like, good pieces of advice for anyone that's thinking about doing it. We're going to get into podcasting and your growth and your numbers. I'm curious, though, when you guys have the business, which is such a big part of your brand, but you have your own socials, so if you do your own deals, do you have to kick back some of that to the podcast? Are you able to do, like, everything solo on your own and then separate it? Like, how does that work?

[Raina Greenberg]

That's totally separate. So we have a manager that negotiates those deals. Her name is also Ashley. She's wonderful. Been with us, been me for almost 10 years. She's amazing. Those are totally individual.

[Jason Tardick]

Okay.

[Raina Greenberg]

Sometimes we'll get deals through Dear Media, which is our podcast network, that they say, like, I just want Ashley for this or I just want Reina for this. So, like, Nutrafol is a brand. For example, Ashley has talked a lot about her hair journey and losing hair. And so like, Nutrafol might say, like, we want the one that talks about hair, or Ashley is a pet and I don't. They might want her for that. Things like that. I. So that stuff would just go to her.

[Jason Tardick]

Got it.

[Raina Greenberg]

Then there's no. There's nothing.

[Jason Tardick]

No discrepancy. None of that.

[Raina Greenberg]

No, our business manager will just take care of dividing them.

[Jason Tardick]

So you're with Dear Media now.

[Podcast Producer/Announcer]

Who are you with?

[Raina Greenberg]

With before they were. They're called Authentic Network. We were with them for about six years. We, we monetized the podcast about six months in.

[Jason Tardick]

Oh, that's quick.

[Raina Greenberg]

Yeah.

[Jason Tardick]

For anyone that doesn't know to monetize six months in, at that time, what did you have to get from like a views or downloads perspective to like start actually making money?

[Raina Greenberg]

I think even to take a meeting at that point, you had to have 10,000 EP, 10,000 downloads per episode.

[Jason Tardick]

Okay.

[Raina Greenberg]

I don't know what people would even ask of you today, like 30, 40, 50,000.

[Jason Tardick]

Yeah.

[Raina Greenberg]

So the way that sounds, right, the way that podcast advertising works and I mean, if you're doing it like legitimately, it's different than social media. A lot of times social media, people just, they give you an offer. They're like, I think this is what it's worth. I think this is what the value of your listenership or your audience is. Podcasting should be based on what's called a cpm. So it's a clicks per thousand, and there's a dollar amount of a, A, there's a dollar amount applied to every thousand listeners that you have. That dollar amount is anywhere from 20 to $50. I know this sounds a little complicated, but for every 1,000, makes perfect sense. For whenever. Every 1,000 listeners you have, you get 20 to 50. And yeah, it usually hovers on the lower end, 25 to 30 bucks. But basically the brand is saying, this is what we think your thousand listeners is worth. So somebody like call her daddy or Joe Rogan might get closer to that $50.

[Jason Tardick]

Sure.

[Raina Greenberg]

Typically it hovers around $30.

[Jason Tardick]

Okay.

[Raina Greenberg]

And so if it's done legitimately, that's just kind of how you get paid in podcasting. And it's probably not worth somebody's time under 10,000 listens per episode. The bigger networks, okay, but people might want to just bet big on you and they think, you know, you have a history of reality television or something like that. Maybe I don't have a ton of listens today, but they know that you're going to grow.

[Podcast Producer/Announcer]

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[Jason Tardick]

Yeah. So after six months, you guys start monetizing. At what point do you start? Like, do you go immediately to networks or were you signed right away to a network? Like, how did that work?

[Raina Greenberg]

I. This happened really, like randomly. I met this guy while we were recording. I thought he was cute.

[Jason Tardick]

That's like, there's no better way to start your podcast deal making skills other than you going on a date with a guy.

[Raina Greenberg]

He was so hot. He. We went on another podcast. He was in the room. I just kept staring at him and I was so hot. And I actually called him for advice about something and he was like, we can put you on our network. You won't make that much money. You don't have any downloads, but we can get you on the network. And he put us on the network and it was authentic network. And we ended up having a very long, like six, six year relationship with them. And they were wonderful. Okay, so there's two different kinds of advertising and podcasting. You can be under a media network which is like dear media or podcast one that has a giant list of shows they'll cross promote and there's a lot of branding. There's also like serious and I heart. I mean there's a million of them. Or you just have an ad network that basically just says like, we have exclusive rights to sell ads into your show. We'll give you 4, 5, 6 ads a week, whatever. You'll agree upon the price and the brands. So that's what authentic was. They were just an ad network.

[Jason Tardick]

Got it.

[Raina Greenberg]

And then typically those networks don't really speak the language of like, let's cross promote with social and podcast advertising. So there's all kinds of agencies that sell all kinds of things. So there's usually like, like hellofresh, for example. It's a food meal kit company. They'll have an agency that they use to sell podcast ads and they'll have a total different agency that sells social Media ads. And those. Those agencies don't speak the same language.

[Jason Tardick]

Correct.

[Raina Greenberg]

So, like, when we would get deals for HelloFresh, for example, from the podcast network, I would say, like, well, food's visual, so it makes sense to give us. But like, they didn't. They don't. They don't speak the same language. They don't. They're not sold by the same people.

[Jason Tardick]

Different analytics, different metrics, all that stuff off. Stay tuned to the recap, guys. I'll break down exactly on the trading secret side, exactly what you're referring to. So stay tuned. That recap. We'll get into that. So six months in, then you start making a couple bucks, you get signed to a network. At what point? See if we can flirt around with earnings a little bit. At what point do you make more from Amazon salary compared to your podcast salary?

[Raina Greenberg]

Oh, that's a good question. We started touring pretty early.

[Jason Tardick]

Like, what year did you start touring?

[Raina Greenberg]

We started in 2018. So we started the podcast in February of 2018, and our first show was December.

[Jason Tardick]

Really?

[Raina Greenberg]

September 12th, 2018.

[Jason Tardick]

Oh, my gosh. Okay, so tour. Are you making more off touring or the podcast?

[Raina Greenberg]

So you make more of podcasting, typically.

[Jason Tardick]

Okay.

[Raina Greenberg]

There's so much money that goes into touring that comes out of your pocket that what you're netting is nothing compared to what you net from ad deals on the podcast.

[Jason Tardick]

Okay.

[Raina Greenberg]

At least for the average person.

[Jason Tardick]

Okay, so break. And your tours. Let's just, like, paint the picture before we start to get in the business. You guys do things differently. You invest a lot in your tours. It's like Cirque du Soleil means like a night out, but it's also a podcast. So paint the picture. Before we get into the business of, like, if someone came to one of your shows, what can they expect?

[Raina Greenberg]

I mean, it is a wild, crazy night out. People plan their birthday parties, their bachelorette parties, their trips around these shows. They are wild and crazy. We open with dancers, we have strippers, we have T shirt guns, we have cryo jets. We bring people up on stage, we do talent shows, we send the strippers out in the audience to strip on people and. But it is really wild and crazy. We have a projector screen where we do all kinds of assets, and we have a number of things that we do eight to 10 different segments, and we'll pick and choose throughout the years. Like, what is sort of taking off more what. What this city has seen us do. Like, we've had talent shows, we've had.

[Jason Tardick]

What's a talent show?

[Raina Greenberg]

We have people come up and tell us what their talents are, and then they just perform the talent.

[Jason Tardick]

Give me an example of one.

[Raina Greenberg]

A lot of singing, a lot of dancing. Like, like nothing crazy.

[Jason Tardick]

Okay.

[Raina Greenberg]

One time we had this girl. This girl said she could squirt her breast milk really far.

[Jason Tardick]

You turn the cameras off. No.

[Raina Greenberg]

It's crazy.

[Jason Tardick]

How far did it go?

[Raina Greenberg]

It went everywhere. It like got the whole front row, it, the whole audience, the whole stage. They had have like, people come clean the stage. It was crazy.

[Jason Tardick]

Unbelievable.

[Raina Greenberg]

But we want people to have like a wild and crazy night. We want it to be partially interactive, not interactive the whole time. Pipe down sometimes. And then throughout that show, we also ask people to tell us who they're there with. So they'll email us us and tell us stories about their friends in the audience. We'll do some fun interactive stuff with that. And then Ashley and I each do a comedy set essentially where we talk about what's been going on in our lives, our dating lives, Ashley's marriage, things like that.

[Jason Tardick]

Unbelievable. I love it. Well, give me an example of like the most recent tour. Talk a little bit about numbers. Like how much can you gross in revenue? How much you actually walk away with. My understanding is, in general, majority of the time that podcasters are touring, they're doing it for. You're getting really good content. You're really connecting with your audience.

[Raina Greenberg]

Amazing.

[Jason Tardick]

And it's a. It's a big branding play. It's not as much as an income play. Tell me a little bit about it.

[Raina Greenberg]

Yeah. So we were on tour this year. I really miss it because, you know, it is the best way we connect with our audience. I just like love seeing all these women in this theater and they, they plan their nights around this. They get dressed up and people, we sometimes we theme them and people costumes. And I have missed it this year and we have some holiday shows coming up, which I'm really excited about. But in terms of what you can. You spend a lot of money, right? So all the things I mentioned that cost a lot of money, I have to buy. We buy a projector scre, have somebody run, run that whole thing from side stage. We have to pay. A lot of times we have NBA or NFL cheerling squads open them. So we have to pay them. Pay the strippers and there's travel involved. This is Ashley's department. This is really. This is more Ashley's department. Thousands of dollars.

[Jason Tardick]

How much is the NFL team or is that Ashley's department?

[Raina Greenberg]

That is. Ashley really plans the live show I'd.

[Jason Tardick]

Love to know the cost of that stuff.

[Raina Greenberg]

It really varies, and it's varied wildly throughout the years. And we've had the biggest team. We had the Dallas Cowboys drum line. We've had the Celtics dancers many times. We had the Washington commanders. We've had the Colts. We've had the Rams. The Rams cheerleaders. The week they won the super bowl, that was so cool. We have had people just. We've had basketball teams also. Basketball and football mostly. But it really. It has varied wildly.

[Jason Tardick]

Yeah.

[Raina Greenberg]

Some people just want tickets for the whole team to stay to just, like.

[Jason Tardick]

Okay. Yeah.

[Raina Greenberg]

Most of them will wear their uniforms. We want a. Compensate them for rehearsal time. It really has varied wildly.

[Jason Tardick]

How many seats are in your shows?

[Raina Greenberg]

That can vary also. So we have done as big as the Chicago theater, which is 4000 seats.

[Jason Tardick]

Okay.

[Raina Greenberg]

Probably a more sweet spot is 1500 to 2000.

[Jason Tardick]

And then what do you guys charge on average per ticket?

[Raina Greenberg]

It's tough with Ticketmaster fees these days because they are so expensive. And we don't want to gouge our audience. Our audience is young. We also ask a lot of our audience. We ask them to buy Merchants church. We own a sexual wellness business also.

[Jason Tardick]

Yeah.

[Raina Greenberg]

So we're not trying to gouge people. It can go up to, like. We'll start at, like, 42.

[Jason Tardick]

Okay.

[Raina Greenberg]

You usually cap it around 80.

[Jason Tardick]

Okay.

[Raina Greenberg]

We're not trying to, like, gouge people. I mean, I think we're on the kind of the lower end of what people charge.

[Jason Tardick]

Yeah. So if you do. If you have a thousand seats and you're doing 50 bucks a ticket, or let's say you do 2,000 seats, 50 bucks a ticket. That's. That's pretty good. Top line. I mean, that's so. But how does like. So if you have a hundred thousand in ticket sales, how does that connect to profitability?

[Raina Greenberg]

So there's two different kinds of deals. Essentially. If I were just, like, whittled down. There's comedy clubs and there's theaters. Comedy club deals are really straightforward. They're usually 80 to 90% of the ticket sales. That's the deal. So you obviously charge less. You charge 25 to 40 bucks for a comedy club show.

[Jason Tardick]

More from it. Yeah.

[Raina Greenberg]

Yes. But they serve food and alcohol throughout the venue, so. So it's really, really simple.

[Jason Tardick]

Deal.

[Raina Greenberg]

It's usually 80 to 90% of the door. If you want to sell merch, they take a percentage of the merch. But that's it. Really easy to understand.

[Jason Tardick]

Cool.

[Raina Greenberg]

Theater deals are very comp. Are very complex. And they're long. So it's all kinds of things you would never think of. The top line, most expensive thing, you pay rent.

[Jason Tardick]

So you pay rent in a theater deal.

[Raina Greenberg]

Yes. And I have seen, this is New York City. That's going to be the most expensive I've seen. $75,000 for the night. On a Saturday night to rent a theater. Wow. And I'm talking a 3,000 person theater. So 75,000 for the night.

[Jason Tardick]

That's insane.

[Raina Greenberg]

And that's the really, really, really high end. That's the most expensive.

[Jason Tardick]

Sure.

[Raina Greenberg]

But 60 grand is not crazy.

[Jason Tardick]

That's to open the doors.

[Raina Greenberg]

Open the doors.

[Jason Tardick]

And where do you sell the tickets? Through them or through Ticketmaster?

[Raina Greenberg]

Typically they're Ticketmaster venues, so Ticketmaster gets their fees also. That's a totally separate thing. And that's just the beginning. So you have to pay for. You'll see all kinds of line items. You'll see staffing, you'll see lighting, you'll see security. Security uniforms. You. If you want chairs to sit on the stage, you have to bring those in. If you want a wireless mic, you have to bring that in. Union halls, a lot of these venues are union. You have to pay union fees. There's, there's so much money that goes into this just to get the doors open. If you want to sell merch, these venues will take about 20% of the merch.

[Jason Tardick]

Wow.

[Raina Greenberg]

And we have a really incredible agent. So this is not like our, our deals are the same deals everybody else is getting. They're not getting gouged. This is pretty typical. We have a, a big time comedy touring agent at WME who's great. Sometimes you'll see on the memo it'll just say miscellaneous. $15,000.

[Jason Tardick]

I need to get in the theater business.

[Raina Greenberg]

Listen, I'm sure it also cost them a lot of money to operate their venues. Like they have to get paid too. But it is plus plus, plus, plus, plus. So like I have, there was, I have seen deals where you will make a hunt. You will, your top line will be $130,000 that you brought in and you will take home 30. 30.

[Jason Tardick]

Wow. And then you gotta split it.

[Raina Greenberg]

Of course you split it. You also pay your agent 10%, you pay your business manager 5%. And then you pay all the people that were vendors for you.

[Jason Tardick]

So in a situation like that, you're looking at like almost 10% of gross to your actual pocket.

[Raina Greenberg]

Yeah, that's a worst case scenario. And they're not all that bad. New York City is what I'm using New York as the example and New York is the worst. Yeah, it's the most expensive place to be. It's going to be the most expensive. But there are certainly people that play like the Chicago theater or Radio City or things like that and take home like nothing.

[Jason Tardick]

Yeah, well, and it's. You think about how much effort and time it also takes for you to sell tickets.

[Podcast Producer/Announcer]

Right.

[Jason Tardick]

This is the assumption, by the way. You're selling everything out, which you guys do. But think about how many people do live shows that don't sell things out. So there are probably a lot. Just as we talk about industries and stuff, there's probably a lot of podcasters out there that are selling out smaller venues like a Zany's or something, and they're maybe barely breaking even or just making a couple bucks. Yeah, it's so interesting about the industry. I can't believe it.

[Raina Greenberg]

I don't teenage. They just, they don't take home as much as you would think. And you see somebody in these big rooms making all this money, but there's so many fees that come out of your pocket. Also, if you want photography, if you want video, sometimes a lot of venues will charge you to have those people there.

[Jason Tardick]

Yeah, crazy.

[Raina Greenberg]

But the trade off is that it's in. You get to see your audience, you provide a great night for them, they bring friends. If they, if, if 20% of the people in a 2,000 person theater promotes you. And then each one of those people has 500 followers. A thousand followers. The way you get blasted out to all these people, I mean it just pays for itself, the promotion.

[Jason Tardick]

Interesting. Fascinating to learn about this business. You started a business, but you didn't expect to become the head of everything.

[Podcast Producer/Announcer]

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[Jason Tardick]

Back.

[Podcast Producer/Announcer]

And I think it was.

[Jason Tardick]

I'll check this in the recap from wrong, but I think it was like 2021 or 2022. I had Nick Viall on and he told me that his podcast was doing. I said, are you doing around 750, 000 in gross revenue? He said, we're doing much more than that, but we're doing well. And then the next year he came back. He said it was an explosive year year. I now spend more on my podcast than what I told you I make last time. Oh, just to get it up and go on all the costs. I was like, that's crazy. I know you can only share so much, but can you share what year if you guys did break into seven figures of gross revenue from the podcast?

[Raina Greenberg]

I mean, definitely within the first few years.

[Jason Tardick]

I mean that's, that's incredible. Like that, that's like, like for people listening right now, that's like you're talking about the top 1% of the top 1% podcasting that can gross over million bucks. That's fucking awesome.

[Raina Greenberg]

And you do. As you make more, your costs should go up. Right? So we built a beautiful studio. We want to have really. We want it to be a great viewing experience for our audience. We have a full time and a part time editor. We have more camera angles. We invested in better lighting and better cameras and better audio. And Ashley has always been in charge of that. She's great at it. And we have a phenomenal editor named Anna who does full video and puts it on YouTube. But you do have to spend more, I think, to make it a better viewing experience. Yeah, for most people.

[Jason Tardick]

No, I think, I think that makes perfect sense. I mean Nick has keep into, keep investing in it.

[Raina Greenberg]

Nick has like five people on that show, six people just on the show.

[Jason Tardick]

And then the back end of people. He has like, you know, helping them with booking guests and like PR and all that. I mean, and they're. His video editing is incredible. Like yeah, you got to spend more to make more. I think, think when I talk about it. Nick, you know, he had reality TV on his foundation to help him with this, right? I had reality TV on my foundation. A lot of People have a storyline like that. What's so cool about what you guys have done is you're in social media, but you. You did it just from taking your blending chemistry and comedy and relatability and building a community and. And not having to, you know, go on one of these reality shows as a backing. And what I think is so great about that is that someone listening to this right now, how you know you can do it too, especially in 2025, like, if you have something special, if you have a niche, if you have a means to build a community, you could do it too. What advice would you give to someone that's like, I kind of want to do it, and they could hear it from you because you did it from. From the bottom to the top.

[Raina Greenberg]

I think you should do anything that makes you happy. I think that, like, you gotta break a couple eggs to make an omelet. It's not gonna be perfect right out of the gate, you know, I think that if you enjoy something, I think you should do it. Ashley and I didn't go into this thinking we didn't have a dollar amount attached to it. I was like, I hope this works out, and I hope this is my thing and what I can make money from. But I did. I did it to make money, of course, but I didn't do it to make a certain amount of money.

[Jason Tardick]

Sure.

[Raina Greenberg]

I think today you have to go into it, assuming you're not gonna make money for a while.

[Jason Tardick]

Yeah.

[Raina Greenberg]

My advice is, you know, decide what this is before you start it. Is it just two people chatting? Ask yourself, why would someone listen to this? And I don't mean that. I don't mean that negatively. Why would any product you sell or service you should say, why does anybody need this? What hole does it fill in the world? You know, Ashley and I at the time were just two girls dating in New York, and I think we were funny, and I think we were willing to chat about our dating lives. I don't even know if you could start a podcast like that today. Just two girls that just want to chat about dating and call her daddy was like that, too.

[Jason Tardick]

Yeah.

[Raina Greenberg]

And I've given myself, and so is Ashley a master class in psychology of relationships and dating. And we've had so many people, and they're experts in their field, and I've made it my job and my business in the world to. To read all these people's books and take these classes and listen to podcasts, and I want people to come to me as a relationship expert. But I Think if you're going to start today, is it something you enjoy? Just, you know, buy a mic. Buy a mic on Amazon and a soundboard and just try it. See if you like it, but give it a go. If you want it to be a business, you do have to ask yourself, why would anybody listen to this? I mean, you are the perfect example of somebody that has, like, an expertise and a niche. Yeah, my favorite shows in the world are not shows where people just, like, shoot this.

[Jason Tardick]

Yeah, yeah, yeah, yeah.

[Raina Greenberg]

I. You got to be really famous if I'm going to listen.

[Jason Tardick]

You shoot the. Yeah, but you. You guys shoot the. But you build community and you have dating, relationship, taboo topics, pop culture. So it's kind of like you've hit a. A, A two for one almost.

[Raina Greenberg]

I mean, I would hope so. And I appreciate you saying that. You know, we want every episode to be like, must see tv. Every week. We catch everybody up on our lives for, like 20, 30 minutes.

[Jason Tardick]

Okay? So dating, there's a secret there. It's like relevancy. It's new.

[Raina Greenberg]

We want people to come back every week, and then we pick a specific topic every single week. So episodes about finance. You can go on our website, squirrelscotty.com and type in money and you'll find like, five to six episodes about investing.

[Jason Tardick]

That's really cool.

[Raina Greenberg]

We, Tori Dunlop, on our show, which was phenomenal, she just talked about investing. Yeah, you came on and talked about money in relationships and how to talk to your partner about it. But we try to be really focused on every episode of one topic so that people are like, what is the point of this? Why am I here? Well, you're here for breakup content. You're here for sex content. Finance.

[Jason Tardick]

Finance, whatever. Okay, you're hitting it off all. I'm trying to keep a straight face because I got to make this transition because time's ticking. But you did say, what you gotta do is find what hold the products can serve. That's what you have to do as a business model. You guys did that figuratively and physically with your skills.

[Raina Greenberg]

That was a great transition. Holes, literally.

[Jason Tardick]

You were telling me in your answer, and I thought about that. I just started laughing. But that's the transition we're gonna make to your sexual wellness company. Tell me a little bit about what the holes you guys serve and what products you guys have.

[Raina Greenberg]

Ashley and I launched a sexual wellness business three years ago. It's called Vibes. Only during the pandemic, we started talking about, you know, what does the world look like? What is the Next thing, I always encourage people to just say to their partner, this is a great way to enhance what I already like doing with you.

[Jason Tardick]

Yeah.

[Raina Greenberg]

As opposed to like, there's a deficit and I want to, I want to make it better.

[Jason Tardick]

Yeah.

[Raina Greenberg]

But we launched a sexual wellness business three years ago, and we just had talked during the pandemic about what's next, what can we provide, what can we create? And we have been experts in what are women looking for in the bedroom? How can they feel better about themselves? What does pleasure look like for women and for couples? And we launched with three toys and that was it.

[Jason Tardick]

Okay, what year was this that you launched?

[Raina Greenberg]

We. What year is this? 2025. So we launched in 2022, in January.

[Jason Tardick]

So you launched with three toys. When you started, did you have to inject capital to get it going or did you guys have an investor? How'd that work?

[Raina Greenberg]

Ashley and I self funded the business completely.

[Jason Tardick]

Nice.

[Raina Greenberg]

So we have. And had no debt on the business. Hell yeah.

[Jason Tardick]

Let's go.

[Raina Greenberg]

We have a great partner that is our product partner. So she sources the toys, she helps us conceptualize everything, build the molds. It's really fun creating stuff. So like the cockring, for example, we bought, you know, we bought like 30 of them from every business and we, we spread them out on the table and we said to ourselves, what do we like about these? What we not like about these? The feel, the size, the shape, the weight, the use, the vibration. And we make lists of everything we like and then we create molds of them.

[Jason Tardick]

Wow.

[Raina Greenberg]

And we have about, I want to say, 12 toys right now. And they're all different types, internal, external, we have air pulse vibrators, we have couple toys, lube, we have handcuffs. All kinds of fun stuff.

[Jason Tardick]

Is that, do you sell it in retailers or just direct?

[Raina Greenberg]

It's just direct to consumer right now.

[Jason Tardick]

Yeah. And how, how has the business been growing? Can you share how much it cost to start it?

[Raina Greenberg]

We invested a million dollars of our own money.

[Jason Tardick]

Okay, and have you guys made that million back yet?

[Raina Greenberg]

Yes.

[Jason Tardick]

Yeah. I mean, that's. And that a lot of businesses don't. Right. So I think that's like you guys, everything you guys touch just turns to gold. I also think investing a million dollars in any company is a huge commitment.

[Podcast Producer/Announcer]

Right.

[Jason Tardick]

So you guys took a shot, you took a risk. How would you say, like, as far as, like, profitability, do you make more off the podcast or more off the toys?

[Raina Greenberg]

More of the podcast right now.

[Jason Tardick]

Yeah.

[Raina Greenberg]

A product business is an animal. I never fucking understood. And like we were a little bit like, we'll just launch this, you know.

[Jason Tardick]

Yeah.

[Raina Greenberg]

We put all the time and effort and energy and money and great people around this that we could. But I still was naive about how tough it was to number one run a product. Product company. But number two in a vice category.

[Jason Tardick]

Yeah.

[Raina Greenberg]

So a vice category being drugs, weapons, sex. You can't advertise on Facebook. On Facebook marketing, for example. So every time you get pushed in when like if I say to you like I would love an engagement ring and you will get pushed a million times by Facebook right now. Yeah, we can't do that. So there's all kinds of content restrictions about that. Credit card processors don't want to work with you, the media doesn't want to.

[Jason Tardick]

Write about you, banks won't touch it.

[Raina Greenberg]

That's what I'm saying. Credit card price, banks.

[Jason Tardick]

I mean just like if you wanted lending and stuff, that becomes really hard.

[Raina Greenberg]

It's tough. Some people just don't want to work with you. And it's, it's interesting because we all have sex. Everyone has sex. But it's not. People don't want to work with your business.

[Jason Tardick]

To me it should be more of a wellness category.

[Raina Greenberg]

So I call it that.

[Jason Tardick]

It shouldn't be. It shouldn't be a. Would you call it.

[Raina Greenberg]

It's a. I call it a sexual wellness business.

[Jason Tardick]

Yeah. Oh, vice category. Yeah, the word. Yeah, it should be. But it's like a. Well, it's like it's just as important as is your vitamin section. Honestly.

[Raina Greenberg]

But it's.

[Jason Tardick]

I gotta have sex.

[Podcast Producer/Announcer]

Like I think we talked about earlier.

[Jason Tardick]

You gotta have sex. Like, you know what I mean? It's like, it's so important in life. Like, like it's really. You gotta have, you gotta have sexy relationships if you're single. Like sex is so important. And I never understand the concept of like, not like first of all jumping away from it, not stepping into it and making it such a taboo topic.

[Raina Greenberg]

And if you're not having sex, sex, pleasure, just masturbation is like very important.

[Podcast Producer/Announcer]

Or take it.

[Jason Tardick]

Yeah, exactly.

[Raina Greenberg]

And I think that it leads to, I mean you feel better physically, you sleep better, you de. Stress. There's so many benefits to the dopamine rush of an orgasm and I think it's self care and you should have one every day.

[Jason Tardick]

Yeah. And you're like, men are like, men produce, you know, you have testosterone, you produce semen and it has to come out of your body. H. You'll have a wet dream if you don't it can't. Like our bodies are built that you have to ejaculate. If you don't ejaculate, it's just gonna be a wet dream and that will happen. So it's like, I mean, why are we all like acting like this isn't a real. I don't know.

[Raina Greenberg]

Absolutely.

[Jason Tardick]

I'm glad that like the walls have been shattered down, but I think being in a vice category is crazy.

[Podcast Producer/Announcer]

Maybe this connects with you. I know it connects with me.

[Jason Tardick]

During these holiday sales you see a.

[Podcast Producer/Announcer]

Lot of people, they'll upgrade their luggage or their appliances, maybe the ladies latest phone or computer models. Well, this year I'm not just upgrading a lot of those wants, I'm upgrading one of my biggest needs. I'm replacing something that'll help me get the highest quality sleep and that starts with the highest quality bedding from Bullen Branch. Bullen Branch has the best sale of the year happening right now with 25% off site wide. Start with Bullen Branch best selling signature sheets. They are made with literally the perfect balance of, how do I describe it? It's like softness and breathability and it just offers the best quality sleep. Their signature sheets get softer every time you wash, which sometimes a concern with other brands out there. Not with bowl and Branch because they're made with the highest quality 100% organic content. All Bull and Branch bedding, from blankets, throws to pillows to duvets are made with exceptional quality and durability. And it's all on sale now. The best part too, it comes with a 30 night guarantee so you can shop worry free. Give yourself and your loved ones the most extraordinary feeling. Sleep with 25% off site wide plus free shipping and extended returns during Bull and Branch's best sale of the year. Shop now at bull and branch.com trading secrets with code Trading Secrets. That's Bull in Branch. B O l l a n-d branch.com trading secrets code trading secrets for 25.

[Jason Tardick]

Off exclusions apply but the company's doing well and it's been growing every year.

[Raina Greenberg]

It's great. It's growing every year and we're going into holidays which is really exciting for us. It's a big gift giving time for people. We always encourage like friends to gift each other. We've like great sets, we have great bundles. It you don't say give somebody a cock ring, you know, if you don't want to. We have ton intro vibrators that are, you know, a little more like first level. I actually was really surprised by how Many people I knew that had never owned a vibrator. Friends of mine that I think are hypersexual, they just had never bought one. So there's tons of stuff you can buy. We also have flavored oral enhancers. We have lube. We have silicone handcuffs, which are a really nice entree into bondage.

[Podcast Producer/Announcer]

Okay.

[Raina Greenberg]

We have a massage candle that you light. It smells like Santal. It's beautiful. And you pour it on somebody and give a little massage with it. Oh, wow. We just launched a sex pillow, which I love, and it's a wedge, and you kind of prop it up under your butt and you can get into, like, different positions with it. So there's lots to choose from. And for holidays, I mean, this is like an amazing gift for somebody. And our packaging is really high end, so people always say, like, what's the differentiator? We have a lot of variety, but the packaging is, like, really luxe. And we based it off of the unboxing experience of like an iPhone or an Hermes scarf. And we want people to feel, like, really proud to gift it to their partner or themselves or a friend.

[Jason Tardick]

I love it.

[Podcast Producer/Announcer]

I love it.

[Jason Tardick]

All right, well, congratulations. You invested a million. You recouped it back. You guys are flourishing in the sexual wellness business. Your podcast, the one thing we haven't touched, I kind of want to touch on a little bit. You did transition to Dear Media. I've been with Dear Media before. We even talked a little bit about before you went. They've done a great job over there. They continue to blow up. What's been the biggest difference so far?

[Raina Greenberg]

I'm really happy with them. I mean, they've great shows under the network. They have tons of women that are on the. On the network. Everyone I enter, I interact with, everybody we engage with is good at their jobs. They're nice, they're friendly. I mean, it's just. It's been a lovely experience. They. So I was saying before, you know, you've ad networks that don't really speak the language of marrying, like podcast advertising with social. Yeah, they really do. So they really are experts at. Okay, we bring. We're going to bring you this brand, but let's also tie in social media. So, for example, we do a lot of business with like a 24 is one of them. So they're movies.

[Jason Tardick]

Yeah.

[Raina Greenberg]

And not only we do like an ad on the podcast for it, but they want us to cut reels and talk about the movies, and that's fine. And Dear Media just does a really good Job of going as deep as possible with different brands. And they can, if you're drinking a beverage, they can have it in the shot on YouTube and things like that. But it hasn't changed my life intensely day to day. Ashley and I have always recorded in our own studio. We have our own in house editing team. But they're just, they're nice. They, they pay on time, they bring us a lot of advertisers and a lot of brands. And I'm always really happy with the brands. No one forces us to put any brands on the show. I mean, it's always, you know, please approve this. Here's a sample of the product.

[Jason Tardick]

Love it.

[Raina Greenberg]

They've just, they've been lovely to work with.

[Jason Tardick]

That's great. We look at all different businesses on the show and there's cyclical, there's changes in the business. Have you guys ever had a year where revenue did dip down and then came back? Or has it always been consistent growth?

[Raina Greenberg]

Not huge dips, but certainly plateaus. I mean, podcasting, the amount of people that have gotten into podcasting, the oversaturation is unbelievable. And also people just get tired of things. You know, I, I don't. There's very few shows that I've listened to consistently, consistently for eight years.

[Jason Tardick]

I mean, that's pick up an episode here, there.

[Raina Greenberg]

But yeah, and that's asking a lot of people. So things just kind of ebb and flow in popularity. The touring business has been great and that's always grown and I think it's helped us to stay connected to our audience. But there's definitely years where things have just plateaued. Just the sheer volume. I mean, after eight years, how do you, how do you stay relevant? How do you change? How do you, you know, that's what the sexual wellness business was. Ashley went on her own tour this year and did Ashley stand up comedian? She did her own tour. She just shot her special. It's amazing.

[Jason Tardick]

So cool.

[Raina Greenberg]

And I have been writing my own stuff, so I want to take that on the road solo myself.

[Jason Tardick]

Let's go.

[Raina Greenberg]

And so I've just been practicing doing stand up at some clubs and things like that. And so it's just, you know, what are new ways to reach your audience, provide value? What are different kinds of guests that you can lean into? We are doing more solo episodes recently. They just perform really well. People like to hear the two of us talk. We try to pull our audience as much as possible.

[Jason Tardick]

So your episodes are just YouTube talking. Will do better than bring a guest.

[Raina Greenberg]

On a lot of the time.

[Podcast Producer/Announcer]

Interesting.

[Raina Greenberg]

So my theory here easier too, honestly. Yeah. My theory here is that people come to the show because they like Ashley and I, and if they don't like the guest, they'll skip the episode.

[Jason Tardick]

Right. It makes sense.

[Raina Greenberg]

Bigger guests always make the episode pop. Of course, we've had like amazing people on, like yourself.

[Jason Tardick]

Oh, that's nice.

[Raina Greenberg]

And it's always, listen at some point. I'm not, I can't speak to finance the way you could speak to finance. So I'm out of my league. And I, I don't have children. I don't think I plan to ever have children. And so I can't speak on having children or having a long term marriage. But we want to speak to those listeners, so it's important to have guests on that can speak to those things.

[Jason Tardick]

I love it. What's the dream, income wise? What do you. You say like, one year? I want to make this amount of money. Like, what's your dream?

[Raina Greenberg]

Why cap it right O. I like it.

[Jason Tardick]

You don't have like a. You're trying to hit this number.

[Raina Greenberg]

10 million.

[Jason Tardick]

Okay, 10 million. When you hit 10 million, you got to come back on. I feel like you guys could, I mean, I feel like just guessing, I think you could sell the IP for more than 10 million probably at this point, but what the hell do I know?

[Podcast Producer/Announcer]

Pretty cool.

[Jason Tardick]

Pretty cool stuff. And then when you look at your career in like five years from now, if you had the crystal ball, where do you think it's going to be?

[Raina Greenberg]

I mean, I will do this podcast until the wheels fall off, until no one wants to listen anymore. Ashley and I will be 80 years old still talking about this stuff. I mean, it's the greatest gift in the world. I, no matter who I end up with, no matter what else I do with my life, being able to affect these people's lives in a really positive way, whether it's encouraging somebody to leave a relationship that's really toxic or stay in a relationship that they're really fighting for and they don't know how to just sort of like change those little things. Encouraging women to just have better lives, more friendships, negotiated their jobs better create boundaries that they're proud of, any of those things, or just because I'm somebody who's having a bad day and I made them laugh like, nothing will ever be more important than I do in the world. And so I'll do this forever. That's the goal.

[Jason Tardick]

Love it. You and Ashley sitting in the wheelchairs in the nursing home talking about the creep down the road trying to hit on you guys. I'll tell you what, that will make for good. Good tv, good podcast.

[Raina Greenberg]

Old ladies. Got it.

[Jason Tardick]

Well, we really haven't had someone come on and talk all about podcasting, the ins and outs and the success from it. So we really appreciate you coming on, but we gotta wrap with a trading secret. So something specific to you. Maybe it could be advice that you give your listeners, but it's a trading secret that's specific to your career. Track everything you've been through. And you can't learn from a Tik Tok tutorial or professor, only from you.

[Raina Greenberg]

My advice on the podcast has always been the same. Build a life that you are really proud of and the partner will will be in addition to that. That's beautiful. But have a career that you're excited about. Have hobbies and interests you're excited about. Surround yourself with people that you are proud to be surrounded by and you will have a great life. And I think, you know, we're all searching for that partner, but if you create all those other things, the partner will just be this, like, beautiful cherry on the top.

[Podcast Producer/Announcer]

I love it.

[Jason Tardick]

I think that's a great trading secret. I always like to give a trading secret that I think I learned during the interview. Trading secret I think I learned is even when Ash was asking you, like, what do you think your parents will think about? You're like, we'll see you. You've always been able to step into areas that might create a little discomfort or taboo subjects. But those subjects are all things that, like, we're all dealing with 24 7. We're all thinking about 24 7. And with that, your ability to, like, build community from that will be forever lasting. So I think, like, that's a really cool thing. You could build community by going places people won't go because they're uncomfortable, but we all want to go. We just don't know how to get there. So I think that's my trading secret from you. Reyna, thank you for being on Training Secrets. Where can people find your podcast, your new sex pillow, the toys, all the goods, rings and all.

[Raina Greenberg]

Where can they find the business is called Vibes only since Vibes only dot com. All right, girls gotta eat everywhere. Girls can eat podcasts on Instagram. And I am raina.greenberg on Instagram.

[Jason Tardick]

Raina.greenberg on Instagram. Make sure you go give her a follow and watch. Reina, thank you so much for entering Secrets.

[Raina Greenberg]

Thanks for having me.

[Jason Tardick]

Making that money, living that dream.