276. Blake Horstmann & Giannina Gibelli Return! From parenthood and wedding planning to talking finances in therapy, BTS of navigating new content-spaces, growing as a family, and what’s next Episode Description:

Summary

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Trading Secrets – Episode 276

Guests: Blake Horstmann & Giannina Gibelli

Release Date: February 2, 2026
Host: Jason Tartick

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Overview

In one of the most candid and relatable Trading Secrets episodes yet, Bachelor and Love is Blind alumni Blake Horstmann and Giannina Gibelli return to talk about their whirlwind lives together. Now parents and soon-to-be-married business partners, the couple dives deep into real conversations around financial transparency, planning a wedding, expanding into family content, evolving income streams, managing the pitfalls of social media, and openly dissecting household finances—including navigating money discussions through therapy.

From negotiating wedding budgets and sharing influencer rates, to explaining why they co-sleep with their child and their exact approach to buying a ring, Blake and Giannina peel back the curtain on taboo money topics, emotional realities of parenthood, and what’s next in their media careers.

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Key Discussion Points & Insights

1. Engagement, The “Shut Up” Ring, and Budgeting for Milestones

[04:12–12:37]

• Proposal Backstory:

  • Blake considered proposing as soon as they learned they were pregnant, but Giannina wanted to avoid rushing:
    • "I could marry you right now. And I'm like, no, honey. Like, I just want it to be us for like, a little bit." – Giannina (06:42)
    • The ring was sometimes called the "shut up ring" by friends:
      • "That's like, oh, my... The shut up ring. The shut up ring." – Giannina (07:07)

• Ring Selection & Budgeting:

  • Blake did in-depth research and chose a ring from Brilliant Earth—focusing on appearances and value over price.
    • "I wanted to find one that looked like it was six figures but didn't break the bank." – Blake (11:29)
    • "She didn't expect me to drop like 100k on that. ...I knew that she didn't expect me to spend six figures." – Blake (10:41)_

• Natural vs. Lab-Grown Diamonds:

  • Giannina is open-minded:
    • "If it looks like that, who cares? Get your diamond.” (12:02)
    • She’s partial to natural diamonds for their “energy,” but sees value in lab-grown for affordability.

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2. Household Spending & Income Growth

[12:59–18:45]

• Monthly Spending:

  • Blake used to spend around $35,000/month (including business expenses), now reduced to $15–20k.
  • Giannina’s monthly spend increased from $8k to $10–12k.

• Early Hustles & Commissions:

  • Giannina on her sales days:
    • "I made triple what I did at a 9 to 5... at the mall, I would make $6,000 a month." (15:45)
  • She leveraged commission margins for flexibility in pricing ("girl math").

• Digital Income Spike:

  • By 2024, Giannina hit her goal of 7-figure annual income:
    • "I had the best year of my life. It was just a combination of everything—entered this new market of moms, landed a T-Mobile commercial…" (18:36, 18:46)
    • A T-Mobile campaign alone brought in just over $200k, and a baby formula partnership delivered $75k for a reel and three stories.

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3. Monetizing Parenthood & Facing Mom-Content Backlash

[20:37–25:26]

• Motherhood as a Brand Expansion:
  • Giannina describes becoming a “trusted mom” as a lucrative, credibility-building move.
• Monetizing Milestones:
  • Two massive 2024 deals—their T-Mobile commercials and baby-product partnerships—totaled approx. $300k.
• Mom Critique:
  • Sharing about co-sleeping and travel, Giannina received both strong support and harsh judgment from the parenting community:
    • "It's not just...annoying. It's scary. ...You're just like, I'm not here for that energy." (25:26)
  • She’s implemented strong boundaries:
    • "I've had to set up boundaries pretty quickly...not showing things anymore...just showing us one day to the next."

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4. Realities of Raising a Child & Family Finances

[28:06–32:35]

• Biggest Unexpected Expense:
  • Hospital bills for their son's birth totaled $8,000 to $12,000—even with good insurance.
    • "It ended up being like 8 to 12,000. ...with good insurance." – Giannina (28:48)
• Financial Planning for Son:
  • They have a savings account for Heath and a frequent-flyer miles account started at age 2 (he already racks up points through their extensive travel).
• Travel “Trading Secret”:
  • Blake is a “Southwest guru”—maximizing companion passes and free travel for the family (31:09).

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5. Navigating Couple Finances & Therapy

[32:57–37:13]

• Intercultural Money Rules:
  • Blake bought their house before Giannina, but she renovated it into their ideal home—fueling financial and emotional debates.
• Therapy as a Tool:
  • Their main therapy topic: money, especially as household roles and who pays for what ebb and flow.
  • Blake wants to set up a trust so the house becomes a true family asset and can transfer to Heath tax-efficiently.
    • "I want to create a trust… do it right. ...So that's in the works." – Blake (35:49)
  • They split costs: Blake covers the mortgage; Giannina covers food, au pair, and in-home needs.

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6. Career Updates: DJing, Entertainment, and Reality TV

[38:49–46:14]

• Blake’s DJ Career & Market Shifts:
  • The nightlife industry post-pandemic is suffering: ticket sales down, iconic clubs closing, fewer big spending nights.
  • Blake’s DJ income is down 15–20% from peak years:
    • "The DJ industry... the nightlife industry... is hard out there right now." (38:49)
    • His biggest DJ years (2022–23): $350–400k/year. 2026 is lower, but he’s grateful for the family time it’s afforded.
• Crystal Ball on Kids:
  • Giannina: "I would love, like, five, but I'll settle for three." (41:56)
  • Blake: “We’ll see.” (42:02)

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7. Wedding Planning & “Love Tax” Realities

[43:02–48:35]

• Love Tax:
  • Vendors charge more for weddings than for parties—a floral “birthday” quote may be $1k, wedding $10k.
    • "That's called the love tax." – Giannina (43:02)
• Planning Abroad for Value:
  • They chose a European wedding for value—getting a castle venue, better food, longer celebration, and the “dream wedding” for less than half the U.S. price.
    • "I've found people that are willing to work with us. ...getting a banger of a wedding for probably a little less than half of what you’d get in the States." – Giannina (44:49)
• Budget Disagreements:
  • Blake’s budget: $40k, Giannina’s true ideal is $120k (excluding custom dresses).
    • "My 40k is going towards the wedding where she's got 40k just for like hair, makeup, dress, shoes. It's insane." – Blake (47:43)
    • Giannina: “No, like 120.” (48:10)
    • She leverages brand deals and influencer partnerships to offset costs:
      • "The wedding is paid for… by one... two ads, one brand....we wouldn't have got these deals if it wasn’t for the wedding." (51:05)
• Wedding Dress Cost:
  • Custom couture, made-to-measure, not included in the general budget.

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8. What’s Now & What’s Next: Content, New Shows, and Career Moves

[52:05–57:25]

• Emerging as Hosts:
  • Giannina hosted the Love is Blind Reunion Season 9 watch party; she and Blake co-host What’s the Reality podcast during the regular host’s maternity leave.
• New Projects:
  • Teasing an upcoming media project based on their reality TV and relationship journey—likely a show or podcast.
    • "Wouldn’t have happened without Blake and I kicking down doors..." – Giannina (53:32)
• Reality TV Aspirations:
  • Giannina has auditioned for shows like NBC’s The Traitors; hoping to land more spots.
    • "I've had conversations to...casting. I've gone through the final rounds. ...It's been happening… Whereas, like, five years ago, I was just casted. So now I'm actually... having to...really fight for the role."' (54:38)
  • Blake would love to do “Special Forces” or “Dancing with the Stars.”

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9. Closing Reflections & “Trading Secrets”

[57:47–59:58]

• Blake’s Advice to Younger Self:
  • “Don’t be afraid to be thirsty. Be cringy. Don’t be afraid what your boys will say. ...Just be yourself and post what you need to and how you want to.”
• Giannina’s Advice to Younger Self:
  • "Always trust your gut... if you're sitting across from somebody and don't feel like you're in the right place, get up and go...look out for yourself in this business."

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Notable Quotes & Memorable Moments

• On the Engagement:

  • "I'm having a great time. I'm like, with the love of my life. I'm having my baby. And I just got the ring of my dreams. So I don't give a what you call it, but, yeah, apparently this is a shut up ring." – Giannina (07:14)

• On Influencer Monetization:

  • "The biggest one ... was definitely T-Mobile. Three days of filming, had to fly out... just over 200 [thousand]. Massive." – Giannina (23:11)

• On Motherhood Backlash:

  • "It's not just...annoying. It's scary. ...I'm not here for that energy." – Giannina (25:43)

• On Wedding Costs:

  • "I'm getting all the bells and whistles, but I'm doing it with just the resources that I have… So instead of one photographer being $12,000, I'm getting three photographers [for a deal]." – Giannina (48:28)

• On Couple Finances:

  • "We go to therapy for this one question... That is literally all we talk about in therapy. Is finances actually." – Giannina and Blake (33:31–33:44)

• On Social Media Mindset:

  • "Don’t be afraid to be thirsty. Be cringy. ...just do what you need to do." – Blake (58:04)

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Timestamps for Key Segments

• Engagement, Ring, and Budgeting: 04:12–12:37
• Household Spending, Early Hustles: 12:59–18:45
• Brand Deals & 7-Figure Earnings: 18:18–23:41
• Navigating Mom Content: 25:26–28:09
• Childbirth Costs & Baby Miles: 28:31–31:33
• Managing Couple Finances & Therapy: 32:57–37:13
• DJ Career Realities: 38:49–41:46
• Wedding Planning and “Love Tax”: 43:02–51:26
• Upcoming Projects & New Media: 52:05–56:36
• Trading Secrets (Advice to Selves): 57:47–59:58

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Final Thoughts

This episode is a masterclass in financial transparency, relationship negotiation, and creative entrepreneurship in the influencer age. Blake and Giannina show you can pursue big dreams, set boundaries with online critics, argue and grow as a couple, and still laugh about custom wedding dress math and companion airline hacks. Their willingness to openly share numbers, admit struggles, and celebrate wins gives listeners an honest, actionable look at building both a business and a family in the public eye.

Transcript

[Podcast Host - Advertiser]

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[Podcast Host / Interviewer]

Welcome back to another episode of Trading Secrets. Today's episode feels more like sitting down with friends than doing an interview, because we're joined by Giannina Jabelli and Blake. Two people have grown in this space together and Are now building life side by side in the business. And personally, you know, Giannina from Netflix, Love is Blind, and Blake from the Bachelorette and Bachelor in Paradise. But what's really exciting is the chapter they're in right now. Their parents, they're planning a wedding. They, of course, got engaged. They recently started co hosting different work together, which we'll get into. And hosting, which means they're not just sharing life. They're sharing ideas, goals, and building something as a team. Team. We sat down with them not too long ago and got into the ins and outs. What it's like moving in together, the finances as a couple, building a business, how much you made before shows, what you're making now, the DJ career and all. We have so much to hit on from the finances of a wedding. What is a ring cost? What does life look like today? How do housing costs play into the game? Who pays for what? There's so much to talk about. Giannino and Blake, thank you for being on Trading Secrets.

[Blake]

Let's go.

[Podcast Host / Interviewer]

You guys are back, man.

[Blake]

All that. I'm like, man, a lot has happened over the last, like, three years.

[Podcast Host / Interviewer]

Oh, I can. That's a great segue. Let me tell you what's happened. Well, you guys, you moved in October 2022. You came on this podcast. We don't know if you guys remember, but we played a game of, like, how much do you think is on each other's credit card per month?

[Blake]

How much do you make per month?

[Podcast Host / Interviewer]

Do you have a joint bank account? How much do you want to make?

[Podcast Host - Advertiser]

We made that.

[Podcast Host / Interviewer]

March 2024, you have a baby together, Keith, the most beautiful baby in the world. October 2024, you get engaged. And now in 2026, you got a wedding. So we have so much to cover. Let's start with the engagement. That ring is popping. Throw that thing up to the camera right here. Talk to me about the ring engagement process through social media, not through social media. How do you know how much to spend? How did you budget for it? Help our listeners with that.

[Blake]

Yeah, all great questions because so obviously I knew I wanted to marry G. And it was when we found out we were. We were pregnant. It was one of those moments where I was like, well, like, should I just do it now? I kind of, like, low key asked her. I was like, do you want to get engaged? You know what I mean? So I just asked you if you went. She's like, no. Like, let's, like, take our time. I don't want it to feel rushed because I Was like, I'll marry you now if that's how you feel. You know what I mean? Because sometimes, you know, how unexpected was he.

[Giannina Jabelli]

He was the best surprise ever.

[Podcast Host / Interviewer]

The biggest.

[Blake]

Best surprise ever. Yes. The biggest surprise.

[Podcast Host / Interviewer]

Okay, got it.

[Blake]

It was one of those moments where it was like, oh, shit. It was very much an oh, shit moment.

[Giannina Jabelli]

Well, it was one of those moments where I always knew I wanted him to be the father of my children. Always. It was like the feeling. My body knew everything I felt. Even when I walked into the house for the first time, I was like, I am raising my kids here. So that was always like, a known thing. And, you know, back then, it was. I was talking to a couple friends at the time, and they're like, so you're trying to get pregnant? And I'm like, no, I'm not. They're like, no, but you are. And now looking back at it, I'm like, wow, I'm a fucking idiot. Like, I wasn't doing anything.

[Blake]

It's one of those things. You look like we were being an idiot. Of course. Got pregnant.

[Podcast Host / Interviewer]

It was one.

[Giannina Jabelli]

Because it was just like.

[Podcast Host / Interviewer]

Well, you're saying there was no. No. No goalie at all.

[Giannina Jabelli]

Barriers.

[Blake]

We were just living life.

[Giannina Jabelli]

Yeah.

[Podcast Host / Interviewer]

And. But your thought was just like, if it happens, it happened. I was meant to be.

[Giannina Jabelli]

Yeah. And I would tell my friends, well, if it happens, I wouldn't be mad about it. It would just be, you know, part of what I already know is going to happen eventually anyway. We did get pregnant July of 2023, a year and a half into our relationship.

[Podcast Host / Interviewer]

Wow.

[Giannina Jabelli]

So it already felt kind of crazy. Yeah. And it felt like I had been with you forever. But then looking back at it, I'm like, wow. We were only a year. So we learned a lot about each other, even more through that process.

[Podcast Host / Interviewer]

I'm not big on timetables.

[Giannina Jabelli]

Me neither.

[Podcast Host / Interviewer]

Especially as you get older. Like a year and a half could be an eternity if you're having the right conversations.

[Giannina Jabelli]

Exactly.

[Blake]

And you know how it is in this industry, too. It's like we had all the judgment right. Of, like, we're not married. We haven't been dating long. It was like all of those judgments, it was like she's.

[Giannina Jabelli]

You know, it wasn't even that. Well, maybe that was for you, but I think for us. And this is a very transparent conversation. This is 100 what it was. But what you said, you're like, I could marry you right now. And I'm like, no, honey. Like, I just want it to be us for Like, a little bit. And then, you know, we'll get married whenever we want to. Like, there's. There's just no rush. We're gonna get married anyway. You know, it was completely understanding. But then I get this ring, and everyone's like, oh, that's the shut up ring.

[Blake]

Yeah, that's the.

[Giannina Jabelli]

Like, yeah, yeah. That's like, oh, my. The shut up ring. The shut up ring.

[Blake]

Like, stop asking me to marry you.

[Giannina Jabelli]

Yeah, stop asking. And here you go. Here's your ring.

[Blake]

Here's your ring. Yeah.

[Giannina Jabelli]

And I'm like, there's nothing that I can do to fucking convince you guys that I don't. I'm having a great time. I'm like, with the love of my life. I'm having my baby. Like, And I just got the ring of my dream. So I don't give a what you call it, but, yeah, apparently this is a shut up ring.

[Podcast Host / Interviewer]

Well, that's a bling ring ranch. That is unbelievable. We just. We've.

[Blake]

We've just done everything on our own timetable. And when it. It came to, like, you know, the ring itself, I knew what she wanted. We had chatted about what she wanted. You know, the size. Not necessarily the size, but the. The style.

[Podcast Host / Interviewer]

What did you want?

[Giannina Jabelli]

I'm gonna tell you really quick. So this man, one day, out of the blue, I'm getting my nails done, and he just texts me. He goes, so, what kind of ring do you want? I'm like.

[Blake]

He started having a panic.

[Giannina Jabelli]

Excuse me. Like, what the. And I, like, I have goosebumps just thinking about it. I, like, text.

[Blake]

And it was before we were pregnant. We knew we were pregnant.

[Giannina Jabelli]

Yeah, it was before we knew.

[Blake]

It was before.

[Podcast Host / Interviewer]

Okay. You're like, make sure people know.

[Giannina Jabelli]

So he asked this before we were pregnant. The whole thing.

[Podcast Host / Interviewer]

It's a wild text to just bomb out there, by the way.

[Giannina Jabelli]

So unhinged.

[Blake]

I don't know why I did it.

[Giannina Jabelli]

But it's just so, like, nonchalant. It was great. And so I, like, texted, like, my cousin. I was like, what kind of ring do I want? She's like, oh, you want. You know, the clarity, the cut. I was like, I literally just showed him. Sent him back four texts, four photos.

[Podcast Host / Interviewer]

Okay.

[Giannina Jabelli]

Never talked about it again.

[Blake]

See, I wanted it to be a surprise.

[Giannina Jabelli]

Never. We didn't go try them on. He wasn't like, oh, are you sure? Nothing. And then a whole ass year goes by, and we're in, you know, Madrid, and he, like, kneels down, like, shows me the ring, and I just go, like, Completely lost my breath because he nailed it with like four photos.

[Podcast Host / Interviewer]

Wow.

[Giannina Jabelli]

A whole year. Got. Didn't talk about it. Like, it was like, this isn't, you know. So I got my nails done the same exact shade of pink for like a year, waiting for you to propose.

[Podcast Host / Interviewer]

That's hilarious. So true. Amazing. All right, well, how. Talk to me about the money. How do you finance for a ring? How do you budget for it? What do you think when the advice do you have for people?

[Blake]

Obviously, I think as like most men, like, I had no idea. Like, I started from scratch. You know what I mean? I had never, even though on the show technically I had like picked a ring out. Like, you know, I didn't do any research or anything like that. So I started from scratch and I really did. Like, I went into Brilliant Earth a few. There was a few times I went into the showroom, I was looking at certain things and the most. I knew the diamond that I wanted. Like, I knew the size, I knew the clarity, the oval shape. But the band was really important to me because I knew that I didn't want just like a regular band. I didn't want like a gold band. So when I found the band that had those little, like, basically little diamonds inside the band and then we put the rock on top, I was like, this is it. She's gonna die.

[Giannina Jabelli]

I died.

[Blake]

I was like, she is gonna die.

[Giannina Jabelli]

I need to clean it.

[Blake]

So Brilliant Earth was fantastic. Helped me. I went in there because obviously I shouldn't have been nervous. I knew she was going to say yes, but I was still so nervous picking out three and actually dropping down on a knee. So they were great. And you know, obviously Brilliant Earth wanted to work with. With me on it, especially with PR and things like that. So all in all, like, it was. It was a great experience. And as far as the budgeting process went, I mean, G's. G likes nice things. We'll just put it that way. She likes nice things and she expects certain things.

[Podcast Host / Interviewer]

But at the same time, but at.

[Blake]

The same time, there's more coming.

[Podcast Host / Interviewer]

The face just changed. She went from this to like, say what?

[Blake]

At the same time, she know. Like, she didn't expect me to drop like 100k on that. Like, she didn't expect me to go into debt. We have a family, we have a house, I have a mortgage. Like, she didn't expect, like, hey, you need. I need a hundred thousand dollar ring. Like, it wasn't like that. Which, thank God, because I couldn't have done. Like, I hate spending Money talked about that a lot. Like, I. I don't like, spend. So like, that was, that was a big thing. Was like, at least I didn't feel the pressure to like, I have to drop six figures on a ring, otherwise she's not going to say yes. You know what I mean? So in that sense. So I knew that I wanted to get a beautiful ring that didn't put us into debt with a son at that time while he was already born. So yeah. So in that sense, budgeting wise, I felt some, I don't know, Grace, I guess because I knew that she didn't expect me to spend six figures.

[Podcast Host / Interviewer]

Call me crazy, but that looks like 100.

[Blake]

And that was the key too. That is the key. Like, I wanted to find one that looked like it was six figures but didn't break the bank.

[Podcast Host / Interviewer]

All right, let me ask you this. Do you have a take? This is a G question because it's a very. It's a topic right now that I feel like a lot of people are going left and right. It's a question for you too. Do you have a take on natural diamonds versus lab grown diamonds?

[Giannina Jabelli]

This is the woo woo part of me coming out.

[Podcast Host / Interviewer]

Okay.

[Giannina Jabelli]

I'm an Aries. My birthstone is a diamond. I feel like these gems carry energy. So, like, that's what I really enjoy about it.

[Podcast Host / Interviewer]

Yeah.

[Giannina Jabelli]

But as far as just like lab grown diamond versus, I don't think I'm educated enough to really know what the difference is. But if it looks like that, hell cares. Get your diamond, you know, And I think it's great that people are able to now, like, you know, get engaged and like, not go into crazy debt, but still get what you want. So I think it's a happy medium. I don't know what it's doing to the environment. I don't know how sure. I don't know any of that. But I'm not, I'm not mad about it, but I do. The only reason why I would be partial to like a natural diamond is because they carry right energy.

[Podcast Host / Interviewer]

Yeah. She's a huge. Yeah.

[Blake]

But I think it's pretty cool now, like she said. I just think it's cool that now people can choose. You know what I mean? Like before, before lab grown diamond, you couldn't choose. You knew that you had to, you know, overpay for a diamond.

[Podcast Host / Interviewer]

Right.

[Blake]

So now it's just cool that people can decide. And there's pros and cons to both, so. Yeah. But this worked for us.

[Podcast Host - Advertiser]

I love it.

[Podcast Host / Interviewer]

Well, congratulations. That Ring is awesome.

[Giannina Jabelli]

Thank you. I'm happy you killed it.

[Podcast Host / Interviewer]

Well done. Let's move into spending a little bit. You just alluded to the fact you're a little bit more frugal on the frugal side often in this episode, I'm going to reference some of the numbers you threw out the last time we had you on. So I want you to guess. One of the questions I asked you, Giannina, was, how much do you think that Blake spends per month? If you tapped into it, how much do you think he spends per month? And then I'll share with you how much he said last time.

[Giannina Jabelli]

15 to 20.

[Podcast Host / Interviewer]

15 to 20. Blake, how much you think you spend per month?

[Blake]

It's about right.

[Podcast Host / Interviewer]

I think 15 to 20.

[Blake]

All right.

[Podcast Host / Interviewer]

Back in 2023, you said 35K and he acknowledged that all in with business expenses he spent.

[Blake]

Really? Thank God.

[Giannina Jabelli]

All right. Yeah, thank God.

[Blake]

I think I've come down because I'm not traveling quite as much with the little one.

[Podcast Host / Interviewer]

Okay, that makes sense. It's come now, let's flip the script here. I asked you, Blake, how much you think Giannina spends on her credit card monthly? And you gave a number before I tell you what that number is. What do you think that she spends on a monthly bas is all it.

[Blake]

This is burnt into my brain because I couldn't believe her answer. And so I specifically remember this moment. Specifically, I think I said 20k, but I know now it's way more than that.

[Giannina Jabelli]

Way more.

[Blake]

What did she say? Back in the day?

[Podcast Host / Interviewer]

You said, I think it was around 20. She wrote down that she spends 8k.

[Blake]

You were like.

[Podcast Host / Interviewer]

You were like, bullshit. No way. Okay, what.

[Blake]

What is it now?

[Giannina Jabelli]

I think it's 10 to 12.

[Blake]

That.

[Podcast Host / Interviewer]

10.

[Blake]

That's good.

[Podcast Host / Interviewer]

10 12. Okay, so it has gone up now. That connects to another conversation we had back in the day. It was 2023. We talked about your career, which I thought was so interesting that you were making, like $19 an hour. But you could also get commission sales based on the hair straighteners you sold at mall kiosks. And you talked a little bit about the fact that, like, you could price it accordingly. There was people in the comments going off. Do you remember that?

[Blake]

I remember.

[Giannina Jabelli]

So I know you just did a podcast about reading comments I prefer, and it hurts my engagement, but I just don't read them that much.

[Podcast Host / Interviewer]

So you just won't. You won't respond back. You don't read them.

[Giannina Jabelli]

I respond back, but if I know that it's going one way or another, I'd rather not read it because it does affect my authenticity.

[Podcast Host / Interviewer]

Interesting.

[Giannina Jabelli]

I'd rather just like, say my bullshit and just like be out rather than listen to other people responding to my bullshit.

[Podcast Host / Interviewer]

I love it. I love it.

[Blake]

But I remember that because you talked. I remember on the podcast you talked about how, like, based on how they approach you or like how certain answers, you raise the price.

[Podcast Host / Interviewer]

Right.

[Giannina Jabelli]

Certain answers, what she's wearing. I mean, I would very much just like read you from head to toe, and then I would throw out a price and see if you're okay with that. Then I would leave it at that. And if you weren't, then I would put it down also. This wasn't my only job. Okay. I did a lot of other things. Yeah. I'm like, everybody thinks you're. I sold flat irons in the mall for like one year and I made triple what I did at like a 9 to 5.

[Podcast Host / Interviewer]

Remind me how much you made again doing that.

[Giannina Jabelli]

So let's say my 9 to 5, working social media, working with like, let's say I. Universal Orlando Resort.

[Podcast Host / Interviewer]

Yeah.

[Giannina Jabelli]

I would make nineteen hundred dollars after tax doing that. And then selling flatirons at the mall, I would make $6,000 a month. Wow.

[Podcast Host / Interviewer]

And I think part of the thing was you knew the prices that they cost. So you could also do like, I'll give you two for this price. Right. Or a buy one, get two. And it's the price because you need your. You knew your margin.

[Giannina Jabelli]

Exactly. So, yeah, it depends on the margin. So I would. Knowing how bad I am at math, like, this was pretty cool of me that I was able to just like, okay, if you're going to buy this flat iron at 350, my minimum is 90. Right. So I know I have $280 to play with. So then I can do. I can do a full set, which is like a combo, which is 115 minutes, and I can throw that in there. And I can also throw a bunch of hair products in there.

[Podcast Host / Interviewer]

Right.

[Giannina Jabelli]

For free. Right. So. Oh, you for 350. Okay, great. So I finished doing her hair. Fantastic. Crash your credit. She's like, oh, well, you know, I'm gonna come back. Actually, you know, I'm about to leave, so I can throw in this full set right now because it's my last one. And some hair products. If you just take it right now. Okay, here you go.

[Podcast Host / Interviewer]

Boom, boom, done.

[Podcast Host - Advertiser]

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[Podcast Host / Interviewer]

All right, well you're that business side has obviously played in a little bit to the success you've had that you talked about last episode that some of your biggest months in January. You made 150k that month and your goal was to then make seven figures a year in this social media, digital media entertainment space. That was 2023. Have you broken the seven figure gross income yet? Did you accomplish that goal?

[Giannina Jabelli]

Oh yeah.

[Podcast Host / Interviewer]

Oh yeah.

[Blake]

She says, can you give us a.

[Giannina Jabelli]

Little more color, a good job?

[Podcast Host / Interviewer]

I mean, we didn't get a yeah, we got an oh yeah.

[Giannina Jabelli]

Oh yeah. I think so. So after that, I think it was like a good year. After that I had the best year of my Life.

[Blake]

It was 2024.

[Giannina Jabelli]

I think it was 2024. I had the best year of my life. And it was just what sparked it? What sparked it?

[Podcast Host / Interviewer]

Was it the best year?

[Blake]

I mean, two huge deals.

[Podcast Host / Interviewer]

Two of those.

[Giannina Jabelli]

Okay. So it was, it was a combination of everything, right? So I just had a baby. So I entered this new market and of, you know, moms and things like that and family. I went from like a cute girl traveling around to oh no, she's a trusted mom now. Knowing how much motherhood takes a toll on you and how vulnerable you can be, that does give you a sense of credibility where it's like, no, I trust this for my child, I trust this for me because it helps with my time, etc. So that entered me into a new market. But then what was really, really cool was it's just like all the stars aligned. A week after giving birth, I got a commercial with T Mobile. And the one thing I told my manager, I was like, I just hope they don't have me in a bikini. The entire thing Was me in a bikini.

[Blake]

Like literally it was a. It was a month out. I think officially a month after I.

[Giannina Jabelli]

Flew out with my baby.

[Blake]

Yeah, we flew out to L. A. He was just.

[Giannina Jabelli]

And I'm like pumping in between scenes.

[Podcast Host / Interviewer]

Oh my God.

[Giannina Jabelli]

And like acting, which is not something that I like trained for, but something that came out pretty naturally. And I was doing it in English and in Spanish. So I like entered this market again. And then somehow it did so well that they contracted us again to do like a follow up. And then they got Blake and I.

[Blake]

Got on the commercial too.

[Giannina Jabelli]

Then he got on the commercial. So the commercial was huge. Entering that market was huge. And it was just, it's such a cool blur at this point. But I also was able to travel because I just set my life up for that. So I was doing things at home, doing tv, doing appearances, doing his shows and like doubling up and things. Like I just did everything. I thought that, you know, maybe being a mom, becoming a mom, I was going to slow down because you never know.

[Podcast Host / Interviewer]

Sure.

[Giannina Jabelli]

But it just lit a fire under my ass.

[Podcast Host / Interviewer]

I love it. I have questions a little bit about the mom content as it brings a new, a new market, a new opportunity. Before I get into that, I'm curious. I think so many people are interested in this space. You have, I think Gen Z and Gen Alpha who dream to be doing what you do. You have millennials and Gen X and boomers that kind of sometimes roll their eyes at this industry, but it's growing at a rate that's too big to ignore. 500 billion by 2030. Talk to me about the biggest deal you had in 2024. You don't have to say the brand if that will create any type of trouble, but the biggest brand, give people an idea of like behind the industry, like what are deliverables for that and like what's in a rough around rate for something like that. And again, no brand, no drip. It just like educating, like, hey, this is the type of thing I did a, you know, 100 grand with three posts and three stories and an appearance, something like that.

[Giannina Jabelli]

Well, the biggest one, just because it was so massive, was definitely T mobile. They came twice. They I had to do an appearance for them. And then also social were deliverables and.

[Blake]

It was three days of filming and.

[Giannina Jabelli]

It was, it was three days of filming the first time.

[Blake]

Like and if you've ever been on, you know, a commercial, film or any kind of, it's in 12 hours of intense fucking like in front of the camera.

[Podcast Host / Interviewer]

Take this Way repeat that.

[Podcast Host - Advertiser]

Yeah.

[Blake]

Lines over and over and over again. So that, that played into it too. They paid you for your time and then for your socials.

[Giannina Jabelli]

Yeah.

[Blake]

And then for an appearance.

[Giannina Jabelli]

And then also the double dipping with English and Spanish.

[Blake]

She double dipped. Yep.

[Giannina Jabelli]

So I would have people.

[Blake]

Sorry, I would have people DM me being like from Mexico or from whatever. And our buddy DJ Silver was in Cancun and he's like, I just saw G on that.

[Podcast Host / Interviewer]

That's crazy.

[Blake]

You know what I mean? So, yeah, it was really cool.

[Giannina Jabelli]

It was such a big thing that I became like, they were like, are you the nada yada girl? Because basically they T mobile did this thing where they made this commercial look like a reality TV show. And it worked because it got so many impressions and the whole thing. And so people were coming into my comments being like, are you that Nadia yada? And there were, you know, everyone did a great job, but there were 15 cast and I got the most screen time.

[Podcast Host / Interviewer]

Let's go.

[Blake]

I think you were the only. Were you the only one doing bilingual?

[Giannina Jabelli]

Yeah, no, I was the only one doing bilingual. Anyway, so it was really successful. It was great. I did, I did a lot of posts for them. I did. I gave a lot of my time. I went out with a newborn a month later. Like it was. It was justifiable, but it was very intensive. But it was so much fun. I think it really opened up a whole new door. So I did, let's say six posts.

[Blake]

Through the one or just the one?

[Giannina Jabelli]

Both.

[Podcast Host / Interviewer]

Both.

[Giannina Jabelli]

Six posts, four days, total of 12 hour filming had to fly out the whole thing. And that was like just over two. Fantastic. Massive. And then they. I also got a lot of repeat baby mom content with baby formula. And I think I'll say this, a baby formula that I worked with, one reel three stories, was 75,080.

[Podcast Host / Interviewer]

So between that. Wow. Between those two deals, you're talking about 300 grand?

[Blake]

Just about, yeah.

[Podcast Host / Interviewer]

Unbelievable. That's awesome. Congratulations. You deserve it. You should be proud of that. And I think a lot of people that look up to you as a creator should know that there's like a lot of opportunity when you take shots, when you do things, when you take.

[Giannina Jabelli]

Shots, when you say, yeah, and when.

[Blake]

You just find a way. Obviously we had a month old. I couldn't be there the first set, the first day of set, because I was DJing somewhere in Nashville. Maybe I couldn't be there. We have a nanny and she's amazing. She saves our life. So she was there, but it was Like, G was just like, you know what? We gotta make this work. We gotta make this work. And that's kind of how we vision our family and our business and how we kind of, we just gotta make it work.

[Giannina Jabelli]

I don't believe in the whole thing of, like, that's not my job. I don't believe in that. And I think the reason that a lot of people now believe in that, that's not my job. I feel like I stand out because I do go above and beyond, and that's what gets me repeat business. So that's the name of the game for me is repeat business. And I pride myself because that's something that I'm really good at.

[Podcast Host / Interviewer]

I love it. It's a great, great perspective. It's great learning. We just showed a very great side of that. 20, 24, 300k, two deals. I think what's cool about this show is we're not here to just pump our chest. We're also to show sides that come with frustration and challenges in the industry. I think with mom content opens up that new market of mom support and mom noise. So you enter it, of course, you can make money off it and enter a new industry, but you also have to deal with a lot of headaches from it. What is probably one thing that you've been either scrutinized for that's irritated you or created a lot of, like, headaches or frustration by now, being in this space where you're showcasing mom content like that, they're, you know, coming at you for or something like that.

[Giannina Jabelli]

I've had to set up boundaries pretty quickly and this was all really new to me. I knew that I wanted to share my journey as a mom, but I didn't want to invite everyone into my home. That's not healthy in my perspective.

[Podcast Host / Interviewer]

Yeah.

[Giannina Jabelli]

One of the things that, that gave me a lot of noise was the sleeping.

[Blake]

I was just gonna say that. The co sleeping.

[Giannina Jabelli]

Yeah. When I like, was like, oh, yeah, we were co sleeping also. We're traveling. All these things. I've put up, like a good, healthy barrier. But once in a while now, once in a while, you'll get people being like, just giving you the worst horror stories you've ever heard in your entire life. And you're just like, like, I'm not here for that. I feel for you. I'm. I'm so sorry that this happened to you or your friend's friend or whatever, but I don't want to invite that energy into my life at all. And so that's it's not just like. It's not, like, annoying. It's scary. And so that's where I've had to just be really firm on, like, either not showing things anymore, which I feel like pretty good about, or just showing us one day to the next, hey, we're here in Italy. That's it. I didn't show you the. The journey as much. I'll show you which toys kept him, you know, entertained on the flight. But I'm not telling you anything else because the scary stories are really overwhelming.

[Blake]

It's like, it's just one of those things, like you for like, a toy. Like, you could buy a toy and give it to an all of somebody being DMs, being like, my friend's son died from choking on that tour. It's just like, like, come on, I'm sorry that happened. But like, yeah, it's just like, it's always. And there are horror stories out. Then the co sleeping thing was. It's so interesting because I'll post about co sleeping and the people who do co sleep are incredibly passionate about it. And so pro co sleeping, like, it's the best thing I ever did. Like, he's, you know, he's far and far, you know, as far as, like, he can read and write, whatever. And then people who don't co sleep are very passionate about not co sleeping.

[Giannina Jabelli]

So he can do his taxes at 18 months. It's like, cool.

[Blake]

So it's just. There's a very big pendulum there where, like, there's nobody in between. Like, I just feel like everybody's super passionate about co sleeping or supervisor about not co sleeping. That's everything, really everything when it comes to kids.

[Podcast Host / Interviewer]

So has that deterred you then from sharing different parenting styles that you put into place 100 to protect your peace.

[Giannina Jabelli]

Protect my peace also just protect my child. Like, the more that he grows up, the more independence that he has. You know, he's not like, latched on to me anymore.

[Podcast Host / Interviewer]

Yeah.

[Giannina Jabelli]

So, I mean, I can talk about this all day and I can easily go into freaking panic attack. But what's that? The more. The more. The more that, like, he just gets older. You're just like, no, like, I need to keep you closer.

[Podcast Host / Interviewer]

Interesting.

[Giannina Jabelli]

You know, and show less and less.

[Blake]

Yeah.

[Podcast Host / Interviewer]

With. With Heath in the picture now, 22 months. Absolutely. I mean, this is the most beautiful baby I've ever seen. But I want to ask about just the finances with the child. What are some things that either, like, either rules you've done or things that you have Implemented for savings or. Let's just talk about what's been the biggest expense that's like caught you by surprise.

[Blake]

So I will say, obviously you, you can't. You think you can budget for a child, but so many things pop up like so you know, whether it's doctor's appointments, whether it's. Whatever it is. What do you think's been the biggest expense to you?

[Giannina Jabelli]

His birth. Oh, well.

[Blake]

Yeah.

[Podcast Host / Interviewer]

How much was his birth?

[Giannina Jabelli]

His birth.

[Blake]

I feel like we're still paying.

[Giannina Jabelli]

No, we're not. But we got bills for a really long time. His birth was like, it shouldn't have been that much, but I feel like it ended up being like 8 to 12,000.

[Blake]

You know what I mean? Like with good insurance.

[Giannina Jabelli]

Yeah.

[Podcast Host / Interviewer]

Eight to twelve grand.

[Blake]

Yeah.

[Giannina Jabelli]

Yeah.

[Blake]

Now that's with.

[Podcast Host / Interviewer]

Wow.

[Blake]

I can't imagine without. Yeah.

[Podcast Host / Interviewer]

Get out of here.

[Giannina Jabelli]

Yeah. To have a baby.

[Podcast Host / Interviewer]

Unbelievable.

[Giannina Jabelli]

No wonder people are doing it at home.

[Blake]

Yeah.

[Giannina Jabelli]

With a midwife.

[Podcast Host / Interviewer]

Wait, how, how. I didn't know that. How can people pay for that across the country?

[Blake]

Well, some can, some going to debt just to have a baby. It's crazy. Crazy. Yeah, it's horrible.

[Giannina Jabelli]

That's why people aren't having kids.

[Blake]

Yeah, that's another reason why people are having.

[Giannina Jabelli]

Maybe I didn't choose the right insurance. Maybe I'm not in the bracket of whatever this or that. But for us, I just kept getting bills and kept getting bills and I had a great birth. I didn't stay that long. I didn't have to get, you know, ambulanced over. I had, I was, you know, I had the epidural. It couldn't have been simpler. Wow. And it was, it was really expensive.

[Blake]

I can't imagine if you had, you know, complications. God knows what that bill was.

[Giannina Jabelli]

Yeah, exactly. Or like let's say the baby was in the nicu.

[Podcast Host / Interviewer]

Yeah.

[Blake]

For a few days, a week or two. It's just, it's, it adds up.

[Giannina Jabelli]

Yeah. I don't know. So I think that that will always stand out to me as like the most expensive thing. But we have a savings account for him. We, we're literally saving up for his retirement.

[Podcast Host / Interviewer]

I love it. That's awesome.

[Giannina Jabelli]

And he has a United Members account.

[Blake]

Yeah, he's got all this guy.

[Podcast Host / Interviewer]

That's a trading secret right there. A baby could have a Miles account.

[Blake]

Once they turn two.

[Podcast Host / Interviewer]

I didn't know that.

[Blake]

So like for the wedding we, we, we bought, we made him an account. Cuz he'll be two for the wedding we made.

[Podcast Host / Interviewer]

God, he's gonna have like 10 million miles the way.

[Blake]

So many miles.

[Podcast Host / Interviewer]

You have to buy a baby its own ticket at 2.

[Blake]

So that's when it's.

[Podcast Host / Interviewer]

Is there a discount? No, no, wait. No, no. You get, you get two seats. He sits on your lap. You have to buy three seats.

[Blake]

Yeah. After two.

[Giannina Jabelli]

Yeah.

[Podcast Host / Interviewer]

That is.

[Giannina Jabelli]

Dude.

[Blake]

It's insane.

[Giannina Jabelli]

We'll give you a Trading secrets, though. Well, this is a good one. So he's. He got me into Southwest. Southwest. Okay, whatever. Say whatever you want about it. With Southwest, after certain points, you can have a companion pass and that person is free. So he had me as his companion.

[Podcast Host / Interviewer]

Okay.

[Giannina Jabelli]

For free for forever. Heath was free for two years. So we all three flew with just one ticket.

[Blake]

Wow.

[Giannina Jabelli]

And so now that is a trading season. Yeah.

[Blake]

I am a Southwest like guru. Loyal. I'm very loyal. I know they've made some changes that people don't like, but if you're a lawyer, you're loyal to Southwest. You still get the free bags, you still get the. The great seating for free. And the companion pass is the greatest thing ever. And now she's got a companion pass. We made sure to get her a companion pass last year. So I have a companion pass for Heath and she has a companion pass for our au pair.

[Podcast Host / Interviewer]

Okay.

[Blake]

So now we're two for four. So that it's. It's been the best. And that's. Now they only fly domestically and Mexico. So obviously that changes things. But it's the best thing we've ever done.

[Podcast Host / Interviewer]

I love it.

[Blake]

It's been huge.

[Podcast Host / Interviewer]

I love it.

[Podcast Host - Advertiser]

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[Podcast Host / Interviewer]

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[Podcast Host - Advertiser]

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[Podcast Host / Interviewer]

And that is why I'm using Rula.

[Podcast Host - Advertiser]

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[Podcast Host / Interviewer]

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[Podcast Host - Advertiser]

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[Podcast Host / Interviewer]

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[Podcast Host / Interviewer]

That's actually built to last. Let's stick to the household, managing finances and where you guys are at. Last time you came on, you talked about moving in together and some of your money rules. One thing that came up was how culture comes into play. Gianna, you talked about the fact that you're Venezuelan and Italian and you have a more traditional culture. Like, you'll take care of the house and you expect the house to be paid and taken care of. For now, you guys are together as one. A couple years later, have those money rules, tricks or tips or just working as one changed at all?

[Giannina Jabelli]

All we go to therapy for this one question.

[Podcast Host / Interviewer]

What are, like, the. Without diving too much, like, the money in therapy talks, like, what. What is the biggest contention point?

[Blake]

That is literally all we talk about in therapy. Is finances actually.

[Podcast Host / Interviewer]

Healthy that you do it?

[Blake]

Yeah.

[Podcast Host / Interviewer]

Talk about it, right? How many couples out there don't talk about it and then they get divorced? I can tell you it's number one reason.

[Giannina Jabelli]

My parents literally got divorced. Because of money. Yeah, exactly. And so that's one of the things that I was like, that will happen to. If we get divorced, it's because some shit went down, not because of money. And I think when it comes to, you know, partners, it's always going to ebb and flow, Right. And you don't know if, God forbid, you know, I lose my job, then he's the breadwinner. Or, you know, somehow my. I have a really great year, then I'm the breadwinner. Like, it's good to just be able to, like, ebb and flow with it and not have so much of, like, a power dynamic. And, like. Like, you know, I made 10 times more than you this year. So I'm, you know, I'm more valuable than you. So what we have in place with that to avoid, you know, power trips, is he. He found and bought the home that we live in before he met me.

[Blake]

I sold my stocks, sold my coins. I was like, I want this house. So I spent.

[Podcast Host - Advertiser]

Every time.

[Podcast Host / Interviewer]

You're getting diamonds on tv.

[Blake]

Yeah, dude. Every time I've ever heard. Went into that house. So it's very important to me. And it's like, It's a point of pride for me. It's like a point of pride. Like, it's my dream house, and I worked my ass off to get it. G's made it into a home.

[Giannina Jabelli]

I Renovated it.

[Blake]

She renovated the whole thing. It's beautiful. Love everything about it.

[Giannina Jabelli]

It wasn't what you've bought.

[Blake]

You literally wouldn't recognize it from what I bought it. Yeah.

[Podcast Host / Interviewer]

Yeah.

[Blake]

She has dropped a lot of money into the house. It's our house now. It is. It's our house. It's Heath's house. It's our family home. So in that sense, it's still under my name.

[Giannina Jabelli]

Yeah.

[Blake]

But not for long.

[Podcast Host / Interviewer]

Oh, and so. Oh, so G is like, put my name on that.

[Giannina Jabelli]

Well, because I renovated and.

[Blake]

And, yeah, like, I told her, I was like, listen, let's get married. And. And actually, I looked. It's a lot harder. I don't know if you're aware. It's a lot harder to do that than I thought. I want to create a trust. I want to create a trust.

[Podcast Host / Interviewer]

Okay.

[Blake]

With the house. And, like, it's a little more. There's a lot more to it than I thought. Like, I've done some research. I'm like, I need to really sit down and, like, really invest some time into this and do it right. Because I wanted to trust to the point where then we could pass it to Heath without him having. Having to pay, you know, a bunch of taxes on it and all that kind of stuff. Yeah. Like, things like that. So that's in the works. And especially, obviously, after we get married. It's. It's our home. You know, it's our house.

[Podcast Host / Interviewer]

And your argument for having your name.

[Giannina Jabelli]

On the home is because I renovated the fuck out of it.

[Podcast Host / Interviewer]

So you're like, I put money into this.

[Giannina Jabelli]

I put money into this.

[Podcast Host / Interviewer]

Your worry about potentially adding the name to the house is.

[Blake]

There's. So there's no worry. It's just. It was. It's like mine. Like, I. Blood, sweat, and tears went in that home. And so, like I said, it was a point of.

[Giannina Jabelli]

Of.

[Blake]

Of, like, pride for me, but at the same time, I'm still proud that now we have this home as a family. You know what I mean? And for a while, I didn't. I wouldn't say didn't want to do it, but it never even crossed my mind to put her on it.

[Giannina Jabelli]

Me neither.

[Blake]

Yeah. Just never really even entered my mind. It was. She would always. She wanted a house, and she wants to buy a place in Florida. Eventually I could, you know, a little, like, winter home, summer home type vibe. And so it never ended my mind. And then one day, you know, we thought of. Actually, I think it was in therapy. I think she.

[Giannina Jabelli]

She's such.

[Blake]

I Think our therapist just helped the power dynamic to help the power dynamic. And just like that.

[Podcast Host / Interviewer]

And I was like, it's a great idea. Yeah.

[Blake]

And I was like, you know what? I. I' definitely willing to do that. And so it is going to happen. It's just. Yeah, there's. There's a lot more paperwork than I anticipated.

[Giannina Jabelli]

But, yeah, he pays the mortgage. I pay the mortgage, and then I pay everything in the home.

[Blake]

Food.

[Giannina Jabelli]

Food, let's say. Yeah. Au pair. Let's say we need, like, a new couch.

[Podcast Host / Interviewer]

Yeah.

[Giannina Jabelli]

Things like that. So I'll pay what goes inside of the house. He pays the house.

[Podcast Host / Interviewer]

Yeah. I think it's. So. I think it's important to do that because obviously you have handshake agreements, but you need some kind of contractual protection of some sort. We had a girl that came and about, talked, talked to me, and her husband was really struggling with his credit, was making a lot of money. So the husband convinced her to put the mortgage in her name, but she put the deed in both of their names. They had just been married quickly. The second the mortgage was closed, they learned that he had all these back taxes, and this is actually a. Like a fraudulent scheme he's done over and over. She. He. They ended up having to pay his taxes because the mortgage was unfair under her name.

[Blake]

Right.

[Podcast Host / Interviewer]

So they both own the house, but she's got to pay the mortgage, so she was stuck with it.

[Podcast Host - Advertiser]

And so.

[Blake]

See, I didn't even know that you could. Her name could still be on the house, but the mortgage is technically still under me, which makes sense because the mortgage is through it.

[Podcast Host / Interviewer]

So how. Yeah, I think having that protection is good, and I think the therapist idea is good, and I thank you guys. That is a tough thing to open up with. But I can promise you there are people watching that also struggle with this. And it's like finding those solutions and talking about it. That's the solution, right? There's a customized plan for everybody. It's just you can't get to that customized plan to feel a healthy way unless you talk about it. And you guys are stepping into one of the hardest things to do. So. Fuck yeah. All right. One thing I want to talk about, Blake, last time, DJ career, you had said every single year, you are making more money in the DJ career. It's now 2026. The world has changed a lot different than 2023. Are you continuing that trajectory as far as earnings in the DJ career going in 2026?

[Blake]

That's a great question. And I think, like you said, the world's changing a lot. And I don't know if any of you out there have seen all the articles or you know, in the lines where Gen Z's is not drinking, like it's just, the alcohol is just not flowing like it used to. So that's played a big part in it. And obviously, you know, this economy right now in the last few years has been as far as day to day stuff. Stock market's crushing, but day to day stuff has become more and more expensive. I know we printed a lot of money with COVID and all that kind of stuff. Inflation's been hell. So honestly, just in general, Vegas is getting hurt bad. A lot of the nightlife, a lot of clubs who have been around like, like world renowned clubs all over the country have closed down. So no, the DJ industry, the nightlife industry, I mean we're talking for servers, we're talking for, you know, barbacks, everybody, promoters. It is, it's hard, it's hard out there right now. The big name's still crushing. You still have Tiesto Dom$John. So these people are still making 250k a set. But for the people in between, the people who are around my price point, you know, 5 to 10k a set kind of thing, it's been hard out there. It's been hard because the tickets aren't moving like they used to. For anybody I know, you know, Little John isn't doing a nightclub tour next year just because he's like I'm playing. People want to drink during the day and they want to drink at like a coffee shop for a pop up and have fun, you know. So they're not buying twenty thousand dollar tables anymore. It's just that market is not there. And it is for some people, like I said dumb dollar at least people who are crushing, they're selling twenty thousand dollar tables. But for everybody else, people aren't doing that on a Thursday night. For a DJ who you know, isn't, isn't that, you know, making millions of streams on Spotify?

[Podcast Host / Interviewer]

Wow.

[Blake]

So the market has changed a lot. I, I'm so blessed and I'm still making more than 90 of the DJs out there and I feel very blessed and lucky. But it has, you know, it's trickle down effect. Like we've seen it. Like the nightclub industry is hurting a lot.

[Podcast Host / Interviewer]

So would you say if you had to look at like 2020, okay, look at 2023, then go to 2024, 2025. How, just give me a percentage. How has it changed Income wise?

[Blake]

Oh, gosh. I would say about 15 to 20% less.

[Podcast Host / Interviewer]

Wow.

[Blake]

But 20, 22, maybe 20, 23. Those were my biggest DJ years, which.

[Podcast Host / Interviewer]

Was around how much?

[Blake]

Oh, I think. I think I pulled in, like, almost 350, 400 from just DJing. Yeah, yeah. Now that's when I was playing. Like, even the. The gigs I'm playing now, the same gigs are less money.

[Podcast Host / Interviewer]

Wow.

[Blake]

Like, I would make a Coachella 20K. And now you're getting five. You know what I mean? So, like, even just the same gigs I'm getting, they're just just less money. So, yeah, I would say it's about a 15 to 20%. Yeah. So that's. That's been something that I've had to pivot a little bit and lean it a little bit more and just get creative. You got to get really creative. And, like, we had a baby. So in a weird way, it's kind of been a weird blessing in disguise. Like, Obviously, I love DJing, I love work, but, like, hey, I. I got to spend more time with my family and in, like, crucial years, you know, these, like, fundamental years where he's learning a lot and everything. So it's been a blessing in that community case. I still want to DJ and I still love doing it, but it's. It's. It's been nice to kind of be home.

[Podcast Host / Interviewer]

Speaking of that, you got the crystal ball in front of you. Do we want more kids?

[Blake]

Don't ask g that. Don't ask me a damn basketball team.

[Podcast Host / Interviewer]

Like, how. How many does she want?

[Giannina Jabelli]

I would love, like, five, but I'll settle for three.

[Podcast Host / Interviewer]

Blake, are we good on three?

[Blake]

We'll see.

[Giannina Jabelli]

I.

[Blake]

If we have a girl next, Part of me is like, hey, we got a boy, we got a girl. We can still do a lot with two kids, so we'll see what the next one is. But, you know, yeah, let's be honest. I'll probably compromise and do three.

[Podcast Host / Interviewer]

Like, let's just. Let' look at that therapy working right there.

[Podcast Host - Advertiser]

All right.

[Podcast Host / Interviewer]

We're going to get into so much that you guys are still crushing it with, right? You got Love is Blind season nine. You just hosted the season finale at N Power Field, which is such a cool opportunity. You guys are talking to a lot of networks. There's a lot going on behind the scenes. Some you can share, some you can't. Before we get into that, because we're going to get into that. Got to touch on the wedding industry. You guys have a wedding coming up this year, 2026. It's going down. I'll never forget one time I talked to Shawn Johnson and she talked about the fact that if she went to to a florist and told the florist that she was having an event, it would be 1/5 the cost than if she said she was actually having a wedding. Because you throw a wedding in front of whatever the vendor is, it's three to five times more. How are you guys planning, how are you budgeting? And where are you spending for the wedding?

[Giannina Jabelli]

So that's called the love tax.

[Podcast Host / Interviewer]

Okay.

[Giannina Jabelli]

Yeah. So I've been. I've been told. And I completely said, wait, what's the love tax? The love tax is you go to a florist and you're like, hey, I'm having a birthday party. They're like, okay, cool. Let's say it's one grand. I'm having a wedding. Oh, now it's ten.

[Blake]

Yeah, the love tax.

[Giannina Jabelli]

Yeah, the love tax.

[Podcast Host / Interviewer]

Kind of like the funeral tax, which is love. It's just sad love. Yeah, they just jack those prices.

[Giannina Jabelli]

Exactly. So you can have a beautiful, gorgeous wedding in the States when everyone does it, of course, you can have the most stunning, gorgeous wedding. I've always grown up with a vision of what I wanted my wedding to look like, which is I can have the venue till 5am If I want to. I can have food flowing, drinks flowing. Like, I just want it to just be like such a celebration. And then you start looking at venues, and then you start talking about vendors, and they're like, okay, great, you can have this, you know, fucking pavilion that has nothing for 70, $50,000, and you can have it till 10pm And I'm just like, I'm not doing that. I am not. So usually you have like the father of the bride or maybe your parents had something set aside for you. I don't have that. I don't have that luxury. So we are paying for this wedding 100% ourselves. So if I'm going to pay for it, I'm going to have exactly what I want. I'm not going to compromise. I'm not going to be like, thank you, Daddy. Thanks for the check. We can have it fucking in the backyard. Thank you. No, I'm paying for it, so I'm getting what I want. And that means that we're doing it overseas.

[Podcast Host - Advertiser]

Is there.

[Podcast Host / Interviewer]

Are there discounts? Like, is it cheap? Obviously you have to get there and stuff. But is it cheaper to do a wedding in Europe as opposed to United.

[Giannina Jabelli]

States where we're having it? Yes, because I just did all the research imaginable. I found the most beautiful, gorgeous venue. I found people that are willing to work with us. And I'm getting just like this banger of a wedding for probably a little less than half of what you would get in the States, maybe even more than half.

[Blake]

So, yeah, so what I'll say is. And I, I was. I'll be honest, I was against it at first.

[Giannina Jabelli]

Yeah.

[Blake]

I obviously want her to have a dream wedding and everything. But, like, I was like, this is a lot for people to get there to whatever, you know, the airplanes, hotels, whatever. But this is what I'll say for the price that we're getting our. Her dream wedding. We have the venue till 4am the food's incredible, all this blah, blah. And it's like, you know, it's incredible. This old. It's like my dream old castle. Like, it's crazy that for that price, we're probably paying the same amount we would in the US but it would be. We'd have the venue till 10pm it would be bland chicken. It would be all this.

[Giannina Jabelli]

It would be like pizza and beer.

[Podcast Host / Interviewer]

Got it.

[Giannina Jabelli]

Versus, like gorgeous seafood and wine. And like, we're getting premium for, like a hell of a price. So I, you know, I've had friends throw this insane, gorgeous wedding in Miami. You know, church, la la, premium food, seafood, the whole thing. Let's say it was like 250, 300. We're not paying that. And it's going to be a whole week instead of just one day.

[Blake]

Yeah, it's a whole week. Yeah.

[Podcast Host / Interviewer]

Wow.

[Blake]

Yeah. So I think that the thing is, is you can just get more for your bank value. The dollar goes further, obviously, overseas and where we're getting married, so. Yeah.

[Giannina Jabelli]

But also where we're having it. If you were to have it in.

[Blake]

Life, if you're having in France or like Paris, sure.

[Podcast Host / Interviewer]

It's going to be extremely expensive.

[Giannina Jabelli]

Yeah.

[Podcast Host / Interviewer]

Do you have a dollar amount where you say, under no circumstances, we are not capping, we will knock over this amount for the wedding.

[Blake]

Is this the wedding?

[Podcast Host / Interviewer]

Is this a therapy conversation?

[Blake]

So for the wedding itself, like, what's.

[Podcast Host / Interviewer]

Blake's there.

[Blake]

Really interesting. So I told her what I'm gonna spend. I was like, if you want to spend over that, honey, you can.

[Podcast Host / Interviewer]

How much?

[Blake]

She makes a lot more than me. I didn't want to spend more on my side and I. I think I'm going to end up spending more. But 40K. I was like, 40. And this. We're talking for the wedding, you know, What? I mean, not any of the extracurriculars out there. So basically I was like, hey, listen, okay, if you want like 80k, 40. 40, 80k. It's going to go a little over. But. But we're also doing like a yacht on the welcome party. A sailboat the next morning. We're doing things in between. So cheating. More. More for our.

[Podcast Host / Interviewer]

But.

[Blake]

What are you lurking? It's like a dog in trouble.

[Podcast Host / Interviewer]

She's like, yep, we are. Keep going. What's your number? You're not gonna go over.

[Blake]

I will say what's wild is that and men don't think about is makeup, hair, dress, all of that.

[Podcast Host / Interviewer]

Oh, so expensive.

[Blake]

Like, it's insane. So my 40k is literally don't show my 40k probably how much she's spent already, but my 40k is going towards the wedding where she's got 40k just for like hair, makeup, dress, shoes. It's insane. It's insane.

[Podcast Host / Interviewer]

It's stressing me out. There's a theme in this podcast. Giannina likes nice things. G, could you share? Like, do you have your number that you think about 100 grand?

[Giannina Jabelli]

No, like 120. Money.

[Podcast Host - Advertiser]

Yeah.

[Giannina Jabelli]

And I think here's the thing, I'm getting like all the bells and whistles, but I'm doing it with just the resources that I have, right. So instead of one photographer being $12,000, I'm getting three photographers.

[Podcast Host / Interviewer]

Got it?

[Giannina Jabelli]

You know what I mean? So like I'm, I'm doing everything, but I'm doing in the best way. I'm getting a deal. Okay, this is girl math.

[Blake]

She's being very efficient.

[Giannina Jabelli]

I'm being efficient.

[Podcast Host - Advertiser]

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[Podcast Host / Interviewer]

Off your first order.

[Giannina Jabelli]

This is the most girl math I've ever done. Yeah. And then my. My wedding dresses. I'm. I mean, my wedding dresses weren't even in the budget.

[Blake]

I know.

[Giannina Jabelli]

Like, I'm not even including those in the budget, but I would say that.

[Podcast Host / Interviewer]

How much does a wedding dress cost? Like a good one that you're looking at. Yeah, you can say I have no. I'm saying I have no idea.

[Giannina Jabelli]

Literally. Close your ears, Blake, because I don't.

[Podcast Host / Interviewer]

Blake, close your ears.

[Blake]

I think you. I think you spilled it the other day.

[Podcast Host / Interviewer]

Blake, close them.

[Giannina Jabelli]

Okay.

[Blake]

You done?

[Giannina Jabelli]

Wow.

[Podcast Host / Interviewer]

Can you sell that after. Well, obviously, you wouldn't. What a dumb question.

[Giannina Jabelli]

But I. Oh, my God. Because it's custom couture.

[Blake]

It's not. Everybody's buying custom couture.

[Giannina Jabelli]

It's literally made to, like. Like, my. To fit like a glove. And, like, I created certain things for the dress that it's just.

[Blake]

As you can see, she's super excited.

[Giannina Jabelli]

I'm so excited.

[Podcast Host / Interviewer]

Yeah. And you know what you get?

[Blake]

It's hard to buy that smile you talked about.

[Podcast Host / Interviewer]

You're making. You're making good money. You're being smart with your money, and you want to splurge on the most special. One of the most special events that will ever happen in your life. Splurge. Good for you. I can't. We're going to have to have you guys back after the wedding to see how these numbers actually shaked out. We have a bunch of budget of 40 from Blake, and we got a budget of 120. Not. Was it. Not counting the dress.

[Giannina Jabelli]

Not counting the dress.

[Podcast Host / Interviewer]

Not counting the dress.

[Giannina Jabelli]

From g. But I will say we have been fortunate, and we partnered with some vendors.

[Blake]

Yeah, we've been.

[Giannina Jabelli]

And the wedding is paid for.

[Podcast Host / Interviewer]

Wow. That's amazing.

[Giannina Jabelli]

By one.

[Blake]

Almost. One by one what? One brand?

[Podcast Host / Interviewer]

Oh, two.

[Blake]

Two ads.

[Giannina Jabelli]

Two ads. One brand.

[Podcast Host / Interviewer]

So you'll be doing. You could do ads with the web wedding, and that could. Obviously, you have to continue to spend your money, but once that money comes in from those ads, it can justify the whole cost.

[Giannina Jabelli]

It's justified.

[Blake]

And we wouldn't have got these deals if it wasn't for the wedding. So it's. It's. It's because of the wedding.

[Podcast Host - Advertiser]

Yeah.

[Blake]

Well, yeah.

[Podcast Host / Interviewer]

Great for you guys. And with three photographers, you have some Great content. Yeah.

[Blake]

Videographer, the whole nine.

[Podcast Host / Interviewer]

I love it. Well, let's. Let's take the final segment of this and let's talk about what's now. Like, it's so cool to hear about what's coming up. The wedding and how you're handling money with. With Heath and just one what the future looks like. But let's talk about what's now. So what is. We've seen the dj. This entire industry has shrunk a little bit. You talked about that. Giannina. Things are thriving and going well. Talk to me a little bit. You hosted Love is Blind season nine. Talk to me about what is going on in the entertainment scope, the digital scope, social media scope for your career today that you're most excited about.

[Giannina Jabelli]

I feel like I've been knocking on the door for a really long time, and I had opportunities come up when I was pregnant, but then you had to, like, leave the baby and all this stuff. So I felt like my window was gone for a while. And I just have this team that really believes in me. And Blake and I are such a great. I don't know, like, it's. It's insane, like, what we do together in front of the camera. It's. It's. I just feel like at home. And so I was able to get the season nine reunion watch party hosted. That and it just became this kind of like a little bit snowball effect. So not now. Me and Blake are guest co hosting what's the Reality While the host ad is on maternity leave.

[Blake]

So that's been really fun, really fun episodes.

[Podcast Host / Interviewer]

I saw the clips. They look incredible. And you guys have such natural chemistry. Right?

[Giannina Jabelli]

I don't even feel like I'm at work. I just feel like I'm having such a fun time and I feel like I'm. All the stars align and I'm like, where I'm supposed to be, maybe because if I. Because I did get a podcast cast with them as soon as Love is Blind aired the season one. But maybe I was a little too green. You know, things like Covid happened. So I feel like now that these opportunities are popping up, I just feel like I'm in it. I've been in this thing for seven fucking years. Let's go.

[Podcast Host / Interviewer]

Let's go. Keep ripping.

[Giannina Jabelli]

So we have that and we have such a fun project that we'll be able to announce very soon, like, within.

[Blake]

Maybe when this podcast.

[Podcast Host / Interviewer]

Can you, like, find a cheese? Like, what. What realm?

[Giannina Jabelli]

It wouldn't happen without Blake and I kicking down doors. But meeting the way that we did.

[Blake]

Oh, yes, yes, yes.

[Giannina Jabelli]

Being in this, like, kind of unique world of we met in two different places and, you know, we were on two different shows.

[Podcast Host / Interviewer]

Two different shows. Okay.

[Blake]

Came together.

[Podcast Host / Interviewer]

And this could be a show.

[Giannina Jabelli]

This could be something that is fun to watch.

[Blake]

A lot of potential. I will say. I will say, basically.

[Giannina Jabelli]

Ah, we might have to cut that out.

[Podcast Host / Interviewer]

Stay tuned. It's coming. There's a project that's coming. Let me ask you about this. We talked to reality tv. There's clearly a project. Let's get out of there. So I don't get you in trouble. Are there any reality shows recently that you've been interested in and. Or have considered to talk to you?

[Blake]

Drop them all, honey.

[Giannina Jabelli]

I mean, I've had meetings. Let's see if they pick me up. Who was it? NBC. Traders.

[Podcast Host / Interviewer]

Traders. You're casted for Traders, not casted for it.

[Blake]

There's conversations have been happening.

[Giannina Jabelli]

I am casted for it. It. Do you guys want to drop a comment?

[Blake]

Everybody drop a comment underneath. How G should be on Traders.

[Giannina Jabelli]

Yeah. No.

[Podcast Host / Interviewer]

So you've talked to. Have you. Do you have conversations about Traders?

[Giannina Jabelli]

I've had. I've had. I don't want sound like I'm thirsty. I've had conversations to. For casting. Right. And I've had auditions that have been. That I've gone through, like, the final rounds of. And then someone else gets it and I'm like, this close to getting. So it's. It's been happening in that sense. Whereas, like, five years ago, I was just casted. So now I'm actually, like, having to, like, audition and, like, really fight for the role. So I'm hoping that that comes through.

[Podcast Host / Interviewer]

Yeah. I want to say something. I hate the word thirsty is bullshit.

[Blake]

Amen. Yeah.

[Podcast Host / Interviewer]

Your entire life has changed upside down in the best way humanly possible that you probably ever could have imagined professionally, personally, and financially. Because you went on reality TV and.

[Podcast Host - Advertiser]

It continues to soar.

[Podcast Host / Interviewer]

And you get the opportunity to say, I can spend $120,000 on a wedding because that's my dream. And now you can financially responsibly do that. And so for you to want the opportunity to go on another show that can also help your career and your family and your kid and your life that is not thirsty. And anybody that puts it in your head that it's thirsty are people that are, like, longing for what you have or they're envious of what's going on. On. That's that word. Not thirsty. There's nothing wrong with Trying to advance your career. You're trying to.

[Blake]

I want to be on special Forces.

[Podcast Host - Advertiser]

So.

[Podcast Host / Interviewer]

You guys, you should be on.

[Giannina Jabelli]

Dancing with the Star.

[Blake]

I would love to be under. I do love to dance.

[Podcast Host / Interviewer]

And if you. That's what you want and that's a.

[Podcast Host - Advertiser]

Dream, just put it out there.

[Giannina Jabelli]

Look at Whitney.

[Podcast Host / Interviewer]

Love it all. Oh, my God. I mean, literally, her life turned upside down. Down in a year, like, upside down the best way. So I support that fully. All right, well, I feel like that's a really exciting place to go to you, Blake, and we'll wrap. You got the crystal ball. Special forces. What do you think's coming? What can we expect?

[Blake]

We had so much fun with what's the Reality? Make sure you go check out our episodes on what's the Reality. I would love to do something similar with G. Like, I think we would love to have some kind of podcast, some kind of, you know, some kind of, like, show or something where we interview people and we talk about our lives, talk about their lives, talk about parenthood, talk about life. Like, I. We enjoy it so much, and I think people enjoy listening to us. So I think down the line, we'd love to do something like that, and I think maybe, you know, maybe we will. So, yeah, I think that's definitely, you know, and Obviously I love DJing this year. This last year, I was a dad focused on that. Focused on a lot of social media content, things like that. I want to get back into creating some music in 2026 and getting out there and of fans and some of my favorite venues and. And festivals. So that's. That's big on the. On the map in 2026. And real quick. Sorry.

[Podcast Host / Interviewer]

Yeah.

[Blake]

Pins and aces. I don't know if you guys have noticed, but this isn't Jason's usual.

[Podcast Host / Interviewer]

Not my usual setup over here. We're at a blackjack table.

[Blake]

But yeah, doing a really fun thing. We have a golf podcast called Closed Course and just having a lot of fun. Boys sitting down, talking golf, talking sports, talking life. So, you know, I'm really embracing the golf golf industry and. And it's just so much fun to talk with the boys. And so check out Closed Course as well.

[Podcast Host / Interviewer]

Yeah, I love it. All right, so we're doing a trading secret, G. We're doing a trade secret. It's gonna be a little bit different than what we've done in the past. I want you. What? You. How old were you when you went on Bachelorette?

[Blake]

28.

[Podcast Host / Interviewer]

Okay. 28 year old Blake is sitting right across the table. You guys are having a beer together. You can give him one trading secret. To change, to think through. Knowing what you know now, what would you tell him?

[Blake]

Dude, it'd be exactly what you said when you talked about thirsty. Don't be afraid to be thirsty. Be cringy. Be out there. Don't be afraid what your boys are gonna say if they're gonna trip you or not. And even if they do trip you, they're still happy for you. Like, just do what you need to do. And don't be afraid to be cringy. Don't be afraid to be made fun of or whatever it is. Just be out there, be yourself and post what you need to and how you want to.

[Podcast Host / Interviewer]

Rip it, grip it, don't look back. I think one of the big things is that healthy people, they are excited and happy for the people that they love when they do well, because that also creates, like, their support system is doing better. Right. And I think unhealthy people, people will be envious or put you down or judge you for doing well. And, like, keep your circle tight with people that are healthy. Right. All right. Genina, how old were you when you went on reality?

[Giannina Jabelli]

25.

[Podcast Host / Interviewer]

25. Blake, if we went on reality TV at 25, I don't think we could have handled it.

[Blake]

I'd be a mess.

[Podcast Host / Interviewer]

But you did it, Gina. You were looking at your 25 year old self today. You guys are having a nice glass of wine. What trading secret are you giving her?

[Giannina Jabelli]

I feel like I always say this, but it's just how I live my life. If it's always trust your gut, if I am, I don't know. Yeah. If I'm sitting across the table with somebody and I don't feel like I'm in the right place, get up and go. Like, don't try to. People, please. If you're. I mean, I did a really good getting representation right after Love is Blind. And then two weeks later, Covid hit and I got really, really lucky. But I felt like I owed people my time when it ended up costing me a lot of money. And so I feel like you have to look out for yourself in this business. And that's not to say to be rude, to be disrespectful, but just to know when to walk away or know when to dive in.

[Podcast Host / Interviewer]

I love it.

[Giannina Jabelli]

And my gut is like the biggest indicator of that. And to this day, hasn't. Hasn't let me down.

[Podcast Host / Interviewer]

Trust your gut. And then we had a trading secret from Chloe Veach. She's done over 10 reality shows. She said no is a full sentence which connects to like kind of what you said. Like, no one to say no. No one to leave. All right, well, this was another unbelievable episode with Blake and Gianina. We're gonna have to come back after the wedding to see how much you actually spent.

[Blake]

We'll see how much we spent.

[Podcast Host / Interviewer]

We might have another therapy session here on Trading Secrets. Last thing we'll say is, I know you can't talk anymore about your project, so that's on hold. But where can everyone find everything you do have going on? Giannina, we'll start with you.

[Giannina Jabelli]

Yeah, find me on Instagram and tick tock at Giannina Gebelli. G I A N I N A G I B E L L I. Am I going to change my last name after I am married? I don't know.

[Blake]

I don't really care. Like one of those things. Totally fine with her kids keeping her life.

[Podcast Host / Interviewer]

Okay, tvd another therapy conversation. All right. And. And you are the guest co host right now of what's the reality? Podcast. Check that out. And where can people find that?

[Giannina Jabelli]

Just put it in at what's the Reality? On Spotify and YouTube.

[Podcast Host / Interviewer]

Okay.

[Blake]

All the Spotify, Apple podcasts, all that good stuff.

[Podcast Host / Interviewer]

And Blake, how about you?

[Blake]

I am on Instagram and TikTok at Balake H B a L O C K A Y E dot. Yeah. And at close course, close underscore course. Check it out. And yeah, check out what's the Reality. We got three more episodes coming up in one very special episode that I think you guys will love.

[Podcast Host / Interviewer]

One very special episode and a massive project we will wrap with this. A huge shout out to pins and Aces for hosting us here today in Denver, Colorado. All your golfing needs. They got golf covers, they got unbelievable polar gear. Go check it out. We'll link it in this episode. Giannina and Blake, thank you so much for being back on sharing secret secrets.

[Podcast Host - Advertiser]

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