278. Hilary Musser: Netflix’s Members Only Palm Beach Star on High-End Development and Real Estate, Realities of Reality TV, and Building From the Ground Up

Summary

Trading Secrets – Episode 278

Guest: Hilary Musser (Netflix’s “Members Only: Palm Beach” Star, Luxury Developer)
Host: Jason Tartick, with Ashley and David Arduin
Release Date: February 9, 2026

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Episode Theme:

Inside Palm Beach’s Elite Real Estate, Reality TV Realities & Building Unique Legacies

Jason Tartick sits down with Hilary Musser, a formidable force in Palm Beach luxury real estate and a standout personality on Netflix’s “Members Only: Palm Beach”. The conversation uncovers the inside workings of high-end property development, the economics and psychology of “playing big” in a rarified world, the realities of reality TV success, and Hilary’s personal trading secrets – all with candid dialogue and an unapologetically sharp edge.

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Key Discussion Points & Insights

1. Hilary Musser’s Brand & Beginnings

• Palm Beach “Royalty”?

  • Jason: "They said, Hilary is the quintessential Palm Beach royalty. ...Do you feel like that's accurate?"
  • Hilary (15:58): "It's a little embarrassing...there's no royalty, no royal family. There are so many fabulous women on the island, no, I don’t feel that way...I’m just a well-respected business person."

• Building from the Ground Up

  • Arrival in Palm Beach (2005) marked a stark fresh start post-divorce.
  • Early days: Learned from necessity after being burned by an inept builder in Nantucket, leading to creation of Barclay Fine Homes in 1998.
  • Hilary personally managed crews (whom she relocated and even bought a Cessna plane for their convenience) and did high-stakes projects as an "owner-builder."
  • First big win: Sold her Prospect Park house for nearly $13M—setting a local record.
  • Quote: (20:36) "One of my mottos in business is pigs get fat and hogs get slaughtered… I made good enough money, so be happy."

2. Real Numbers of Luxury Development

• Developer Margins: Reality vs. Perfectionism

  • Typical developer markup: "If the house cost $10M, they list for $20M plus 10% negotiation." (21:12)
  • Hilary’s reality as a perfectionist: rarely hits those margins due to constant upgrades and perfectionism.
  • "The reason I don't [make standard margins] is because I can't work within a budget at all… I'm a perfectionist to the point where it harms me financially, but...I have to be proud of my work.” (21:22)

• Details That Matter

  • Obsession with flawless detail—like floor-to-ceiling Italian doors (ordered only after laser-precise measurements).
  • On her current $42.5M project: “I still don’t know the budget for this house I’m finishing and selling for $42.5 million. ...It keeps changing.” (21:22)

• Niche & Brand

  • Hilary insists on delivering homes "she would live in," which sets her apart versus typical spec developers.
  • Trading Secret: (24:25) "For you, not even knowing the budget off the top of your head...this is my brand. This home will be here for 10 years from now and people will know that’s my brand."

3. High-End Market & Pool of Buyers

• Who Buys $42M+ Homes?

  • "I only need one." (29:46)
  • Previous record: $21.5M lot, bought as a tear-down for a billionaire’s family.
  • Buyers come through brokers, off-market deals, or even podcast listeners.

• Market Resilience

  • Despite mixed reports, the ultra-luxury market is thriving.
  • “More high-dollar amounts transacted between Thanksgiving and end of the year than in the last several years... [It’s] been a record number.” (33:00)
  • $42.5M home = "bargain" when comps go for $75M, $100M+.
  • "At $3,781 a square foot... that's not bad." (34:01) (For context, typical homes trade 10x lower.)

4. Outrageous Client Requests & The Luxury Mindset

• Most unusual commission: “A young diplomat wanted the entire second floor to be a spa... I was like, done. No problem.” (34:40)
• “Anything can be done” is the ethos of ultra-high-end building – as long as it’s unique, she’ll deliver.

5. Reality TV: Perception vs. Authenticity

• How Netflix “Members Only: Palm Beach” Found Her

  • Contacted via a friend during a Jill Zarin charity event.
  • Deep friendship with Jill Zarin (“Jewlary” as the internet has dubbed their duo).

• Housewives Rejection

  • "No disrespect... but I’m not a housewife." (37:44)
  • Reluctant to join typical drama-heavy shows; wary of being perceived as "just drama," preferring business and power dynamics.

• “Acting” on Reality TV

  • Hilary reveals watching herself forced reflection, sometimes wishing she hadn’t “bit her tongue.”
  • Memorable moment: (45:02) On learning a castmate had baselessly slandered her and her late husband:

    “Had I heard it, had I clocked it, I would have clocked her back so hard... It diminished the love and respect we had for each other... When you go for my kid, you poked a mama bear.”

  • Strategy for haters and mislabeling: "You want to swear at me, be petty, it rolls right off my back. But that's the one place where I draw a line." (50:42)

6. Money, Marriage, and Public Reputation

• On Prenups and Wealth Protection

  • “I’m all for a prenup… If you have money, make sure people aren’t marrying you for it.” (53:45)
  • Shares red flag: one ex-husband resisted signing a prenup (“and that was a red flag. I should have flagged the red flag, but I didn’t.”)

• Hilary the “Billionaire’s Wife”: Media Myths

  • “He was a billionaire for four months before we got married. He lost all his money in October 2000… I resent the implication that I’m only successful today because I married a billionaire.” (56:14)
  • “The only money going from one to the other was me to him to pay a tax bill for him... I had to buy this.” (55:39)

7. Closet as a Museum: Fashion, Value, and Letting Go

• The Legendary Closet

  • Multi-level, staircase inside, designed with Polyform.
  • Hosting an eBay live event to auction 300 items.
  • Hard to estimate value, items collected over 30 years; most expensive sold: Hermès bag (~$40K–$50K), made a small profit. (60:11)
  • No shame in splurging, but smart about fashion shopping now (“Leti sample sales in Paris, 2/60 sample sales…”).

• Collecting as Investment

  • High demand/luxury items like Rolex and Hermès can actually appreciate (“With these pieces… it’s actually an investment.” 60:26)

8. Palm Beach Social Rules & Etiquette

• Hilary’s Rules:
  • Attend friends’ charity events: “You must attend. That's just the way it rolls.” (64:04)
  • Don’t pontificate about charity—do it: “Number one, just do it. Don’t talk about it.” (65:08)
  • Pay it back: She emphasizes mutual support is the foundation of Palm Beach society.
  • “Give and receive. Show up for your friends.”

9. The “Trading Secret”

• Own Your Brand. Always.
  • “I own my brand. I own my name. I never allow anybody... to put anything out with my image or my words without my written approval. ...I control my own brand, my own image, my own written word. It lasts forever because of the Internet. That’s my trading secret.” (70:31)
  • Jason underscores how in an age of teams, AI, and automation, this is powerful: “If my name’s on it, it’s me—and only me.”

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Memorable Quotes (with Timestamps)

• On Real Estate Perfectionism:
  "I'm a perfectionist to the point where it harms me financially, but I need and have to be proud of my work." (21:22)

• Luxury Market Perspective:
  “Right now, it's a great market... There are homes for sale for 75, 100, 200 million. So my 42 and a half is a bargain for those buyers.” (33:46)

• Advice on Money + Marriage:
  "Marriage is about love and divorce is about money." (55:01)

• Handling Public Slander:
  "When you go and you hit my kid, you hit me. You poked a mama bear... I'll do anything to protect my kid." (50:42)

• Iconic Closets:
  “It's a multi-level closet... I've been collecting for 30 years. Impossible [to value].” (58:59 / 59:45)

• On Social Etiquette:
  "You must attend your friend’s charity event. That's just the way it rolls. ...Show up for your friends." (64:04/66:10)

• The Trading Secret:
  "I own my brand. ...Nothing goes out with my image or words without my written approval. ...I control my own brand." (70:31)

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Important Timestamps

• Hilary’s intro, her take on Palm Beach “royalty”: 15:45–16:54
• Backstory: starting in luxury development: 17:34–20:19
• Margins & the reality of perfectionism: 21:07–25:04
• Deep dive into $42.5M home details: 22:50–29:29
• Discussion of buyers, market, and record sales: 29:46–34:01
• Most unusual client request: 34:40–35:50
• Reality TV, authenticity, and drama: 36:22–49:43
• Prenups, love & money, setting the record straight: 53:45–58:09
• Closet 'museum' + fashion investments: 58:39–61:48
• Luxury etiquette & charity rules: 64:01–66:23
• Trading Secret: 70:31
• Rapid-fire: Dream reality show & season two: 69:37–67:16
• Outro, cohost roundtable recaps: 73:12+

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Tone & Vibe

• Highly candid, fiercely authentic, and at times, unapologetically blunt.
• Hilary exudes confidence, taste, and a touch of old-school Palm Beach formality mixed with new-world brand savvy.
• The conversation is rich with lessons for entrepreneurs and those fascinated by the intersection of luxury, business, and reputation.
• The episode also features a playful, humorous tone amidst intense business talk—Jason and Hilary both call out the “show,” media misconceptions, and their “trading secrets,” with a breezy irreverence befitting the luxury world.

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Useful for Listeners Who…

• Want the inside scoop on luxury real estate economics and brand-building.
• Are curious how reality TV really works for serious business personalities.
• Need to understand wealth protection—with real talk on prenups and media pitfalls.
• Love high fashion, collectibles, and the logic (and emotion) behind those “museum” closets.
• Value strong, actionable strategies for safeguarding reputation and building legacy.

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Final Words

Hilary Musser’s mantra—“I own my brand. I own my name.”—encapsulates both the challenge and the opportunity of thriving in a world where perception, social games, and business success intersect. Whether you’re aiming for Palm Beach opulence or building your own meaningful legacy, her secrets provide a roadmap for doing it with integrity and unmistakable style.

Transcript

[Jason]

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[Ashley]

Welcome back to another episode of Trading Secrets. I am here live in San Francisco just before super bowl and Super Bowl Sunday. Sunday. Obviously when this is out, the super bowl game will have been over, but I got David Arduin, the curious Canadian with me, a little intro before the Hillary Musser episode. David, I gotta tell you, it is wild here in San Francisco. Star studded, packed. We were at the Madden bowl, the SI event, the Maxim event, the Guy Fieri tailgate, the FanDuel party. It's just been wild. Rewired, has a house here. We have five or so content creators staying here, had a big happy hour. We have some brands sponsoring the house. Shout out to not they're my big sponsor this weekend, but just a lot of action this weekend. We also had corporate bro on which I gotta tell you, David, maybe one of the best episodes that we've had in a long time as far as masterclass of understanding the business behind social media. Like if anybody wanted to start, he provides the framework for it. And I think it's so important because this is a guy who worked in corporate sales, he was grinding in enterprise sales, then got his MBA in Stanford, actually was a pro baseball pitcher and now has like totally figured out the formula of social media. So for any business or person that's trying to figure it out, that episode is great. But Dave, just like, Super Bowl's crazy. I'm curious from your end, before we do predictions here. When you're watching the super bowl content from afar at home in Rochester, New York, you're seeing it online. What are you thinking? Like, are you ever thinking, like, what are the questions? What are the curiosities your, your, your thinking about?

[David Arduin]

I'm thinking about why I'm not seeing more. To be honest, I feel like I'm not seeing that much this year. I feel like between the super bowl and the Olympics happening at the same time. I don't know how frequently that has happened. Is it every four years when the Winter Olympics happens? Do they kick off on Super Bowl Sunday? I don't know. But you know, they do take this media week off in the Super Bowl. Media week was last week, so two weeks from the AFC NFC Championship game. They're fighting with the Olympics right now. I the, the biggest curiosity I see is why I'm not seeing him more.

[Ashley]

I. The only thing I can answer is one I think I saw Travel with Libby. Oh my God, dude, funniest story ever. So we're at that side party, we're walking the carpet. Your boy Dave Porter was there. I know you're a big fan of his. And I go in the men's bathroom, just jam, right? There's pro football players, all this stuff and it's, you know, it's tight and stall going bathroom. I turn And I see Livy's boyfriend who works with her, right? And then all of a sudden, Livy comes out of the stall, all dudes. It's like all the guys are like, big enough guys. I'm like, what the are you doing here? Like, she's like, well, the women's. The women's restroom was full, so I came here. Like, that is the most travel with Libby thing I've ever heard in my life. Like, you navigated your way to the men's restroom so that you could cut the line because the women's restrooms. I was dying. But she was working on selling a suite and she was saying a lot of the stuff they're doing, let's just say without spilling confidential information. She told me their forecasts are down for the super bowl. Like for what they expected from an earnings perspective. Perspective. It's not that. That's. I think that's fair. I could share that. And it looks like ticket prices are down too. I'm doing a segment to go out and ask people how much they paid for their tickets. But like, two weeks ago, the low, the cheapest ticket was around 6,500. Right? Now if I go online, the cheapest tickets, roughly around 3200.

[David Arduin]

Wow, that is a big drop. Are you going to the game?

[Ashley]

And if not, it's 10:12am PT right now on Sunday, right? So that's 112 ET. The game starts in, you know, six hours or so. And I don't know yet. I don't know. I don't have tickets yet. I'm thinking about maybe buying last minute tickets, but that'll be a game time decision.

[David Arduin]

There's nothing like you treating the super bowl like, like some of, let's just say regular folk talking about, like, oh, we'll just pop in here and maybe we'll get some. Maybe there'll be some bar stools at the, at the, at the bar that we could just sit at. Hopefully. We just walk in and stumble upon an open. Two open chairs at the bar stool. You're just like, oh, no, maybe we'll go, maybe not. It's not like people plan their whole lives and their favorite teams have made the super bowl for the first times in 15 years and they've planned this for a whole year. And now Jason Tardick's like, yeah, maybe, maybe we'll go. Maybe he'll pop in, then maybe we'll pop out.

[Ashley]

I don't know.

[David Arduin]

But here's my logistics question. The state you. Where are. Where are you currently? Where Is the rewired house and isn't the stadium like far away from San Fran?

[Ashley]

I believe it's closer to San Jose. It's like 45 minutes, right?

[David Arduin]

Yeah, it's like closer to San Jose than in San Francisco.

[Ashley]

Did not know that. San Jose airport I know is about an hour from here. We're in downtown San Francisco. All the events have been within 10, 15 minutes except the shack fun house and the SI party and then guy fierce tailgate which is about 30 minutes away. So it's probably an hour away. I will say Traffic spent a little bit of a mess here, but it is, it. I don't know, man. It's just. It's interesting. It's really interesting. The whole being here is. You know what's fascinating about the SI part I think people would like is like the amount of star studded talent in that building was crazy. But we bopped around like there was one point where Kane Brown's table and then we're over at this table and then there's popping my Celsius table. But there's one point we were at a section where it was like, you can oversee everything right from Travis Kelsey, it's on DJ booth to the last table and across the board was pretty fascinating is one. People were not really dancing to the music. They weren't really like into it. And even Ludacris was up there on stage kind of like yelling at people like, yo, stop acting like this is corporate shit. Like, let's go like have a drink, loosen up. That's 1, 2. This is probably the most fascinating. It didn't look like and Catherine and I were analyzing it. People weren't talking to each other. Huh. So it's like you had these tables with like all these big personalities, these big NFL players or these big stars. But like there wasn't much interaction. It was really, really interesting. Like you would have loved the human element of analyzing it.

[Jason]

And you know what?

[David Arduin]

It kind of bothers me a little bit hearing that because I want to go back 10 years ago. Maybe before social media influencing, maybe before brand deals. Maybe before all this. Like, you ever see a video of like a. What college looked like when we went to college? Like, you see like it pops up on your tick tock or is like going to college 2010 and like people are showing bars or house parties and no one's on their phones because no one had their phones because there's no social media. Or like it was the best. Think about like people like you now going to the super bowl who might pop in or not. The super bowl used to be for die hard fans and die hard fans only. And now you got parties with some of the biggest entertainers entertaining people who should be going to a Super bowl party because that is the most important thing in their life because they're spending it all out there. And they should be raging to the music and talking to each other and, and it's not. And it's turned corporate and Ludicus is right. And I, I, I don't know if.

[Ashley]

I love that you think, you know, should go back to the days or not even the days, but, like, get lock boxes for our phones. Like, we're required to put our phone in a lockbox for a certain period of time.

[David Arduin]

I mean, there are restaurants that do that. Like, there are places I've seen that that have that, that it's a no phone policy that you have to put in a lockbox when you get in there.

[Ashley]

St Vince Vincenter. I'm from Vincent. I totally did that wrong. Someone's gonna laugh at me. But it's a club, and they put a sticker over your phone and your cameras when you walk in. I've gone to that one.

[David Arduin]

So, I mean, they're doing it in schools now too. Like, a lot of the schools, you have to hand in your phone when you come into the classroom. So I'm kind of for the movement. A little bit of people socializing and socializing for the right reasons. And, you know, I think. Let's. Let me ask you this too. This is 2026. You've been doing influencing since 2018. I feel like this is probably what, your fifth Super bowl, maybe your sixth Super Bowl. How have they changed which one's been your favorite?

[Ashley]

The one by far that I enjoyed the most was the one in Tampa Bay. It was during COVID So every fifth seat was a carve out. So I had me and two of my buddies that were 50 yard line. It was $3200 for that seat. We were two rows up and to our left were five carve out stick figures. To our right were five carve out stick figures.

[David Arduin]

That's crazy.

[Ashley]

Literally there was like less than, less than 10,000 people. There will never be anything like that ever in my life. And then we went to the owner's party after when the Bucks won. Like, that was pretty epic. Miami was pretty sick. A fun little business thing. We're in Miami. Kansas City wins. Evan, my business partner at rewired, is connected to Travis Kelsey's manager. Evan ends up setting up the after party in Miami because they had, like, tentative plans, but they didn't have, like, full plans. And we, you know, we went to that. We're out with Travis Kelsey and the entire Kansas City Chiefs team, which, which was the Bills, but that was like, that was till like 4 or 5 in the morning. So that was epic. I think New Orleans was pretty cool. Arizona, when you had the waste management coupled with it. Sick. San Fran. It's been okay. And how I would say it's changed is, you know, I was thinking about it back in 2020. It wasn't really content creator focused and it wasn't like, you know, like creators and influencers. It's so funny now how like creators, influencers, reality. Are people streaming like that. Twitter, what's that guy's name who puts his finger up?

[David Arduin]

Oh, Sketch.

[Ashley]

Sketch.

[David Arduin]

Sketch.

[Ashley]

Sketch, yes. So Sketch was at the bar and he had two cameras. Both had the phones on live every. Everything's live. So now it's all content. The athletes are doing content, the celebrities are doing content. The creators are doing. And everyone's got cameras and people following them. It's just 24.7content machine. I kind of want to go to the super bowl today just to witness how much it is content because there is a correlation in usually engagement and social media on super bowl day. And I kind of want. I bet, like, everyone's been doing content.

[David Arduin]

Well, Bar soul has been doing a ton of content around it, obviously. Patriots back in the Super Bowl. Dave Portnoy, he's got the two suites there, and one is a content suite. Like, one. He's inviting a lot of Patriots fans that he knows in his company, but it's a content suite, and, like, you have to be in there to make content. Yeah, you're rooting for the Patriots, but, like, yeah, he's probably spending 1.5, maybe a mil on a suite, but he's getting contact out of it. I bet you the impressions and the clicks and everything that he gets from that will be a. Be a good business decision for him. So super bowl is always fascinating. I think in your guys's world, it is probably the biggest weekend of the year. Would you agree on that? It still has the shimmer, the shine, the. The, you know, the worth.

[Ashley]

It's got the shimmer. It's got the shine. It's an exciting week, and it's so much fun. David, before we ring in the bell with Hillary Mustard, I know everyone's listening to this now. You guys know the score, so we're Going back in time. Back to the future. Except back to the past. Who are you calling? Who wins it? What's the final score? David Ardoin put it on Trading Secrets right here, right now. Losers buying dinner.

[David Arduin]

Okay, I'm gonna go. I hate this because I can't. I'm gonna bet with my heart, not my head. I'm going to go back to the episode with Chris Foss and trust my gut. It's going to Micro compute it 50,000 times the rate in my head is going to do. And I'm going to take Seattle. I'm going to take Seattle and the final score is going to be. I think it's going to be lower scoring. I think it's going to be 2413.

[Ashley]

2413. I'm going to go. Okay, I was originally going to go Seattle 2717, but I want to change it up a little bit because I don't want, I don't want to just copy and paste you. So I'm going to change that up and I am going to go Seattle 31 27. That's outrageous. Analytically, it makes no sense. That's way over the over. It doesn't connect to what they're saying the numbers will be. But we'll see what happens. David, lunch is on the line. Let's ring in the bell. Oh, before we do, can you guys please give us five stars, Let us know what you think your biggest takeaway is. Get ready for 30 minute Thursdays with David and I talking. I mean, you talk about what's happening in pop culture and ooze, oh my God. We could spend seven hours on it this Thursday. There's a lot of action. A lot of action. But we'll wait for 30 minute Thursdays. They're coming soon. David, anything for we, we wrap or just. I'll see you in the recap.

[David Arduin]

Let's ringing the bell.

[Jason]

Welcome back to another episode of Trading Secrets. Today we are joined by Hilary Musser, a luxury real estate developer, entrepreneur and one of the standout stars of of Netflix Members Only Palm Beach. With more than two decades in Palm Beach, Hillary has built a powerhouse career in high end real estate, overseeing and selling millions and millions. Let me say that one more time. Millions of dollars in luxury properties, custom waterfront estates. Known for her sharp business instincts, meticulous eye for design and a deep understanding of elite social circles, Hillary brings a unique perspective on wealth. She influence and building success on your own terms. Today we're diving into the real estate business behind the luxury reinvention and what it actually takes to thrive at the highest levels, from Netflix to the development game. Hillary, thank you so much for being on Trading Secrets.

[Hillary Musser]

My pleasure.

[Jason]

It's exciting to have you here. You know, I loved when I was watching the show, the quote they said, hillary is the quintessential Palm beach royalty. That's how they said and labeled you. Do you feel like that's accurate?

[Hillary Musser]

You know, it's a little embarrassing, actually, because having lived in Palm beach for 22 years, you know, there is no royalty. We have no royal family. There are so many fabulous women on the island. No, I don't feel that way. But it was really flattering that Taja said that. And while I appreciated it, you know, I also, you know, I'm a little bit humble that way. I don't feel that way. And I don't think there's a queen of Palm beach and I don't think there's a Palm beach royalty.

[Ashley]

Right.

[Hillary Musser]

I'm an old timer, but not even an old, old timer. I mean, there are plenty of people that have been there longer than 22 years. So, yeah, I mean, I'm realistic about my position. I think I stand as a well respected business person. I've lived both on and off the island, despite all the clamor about who lives on the island. My first house was on Woodbridge Road.

[Jason]

Yeah, well, I think, I think, I mean, when you walk in here, the way you dress, the way you present yourself, you got queen energy. So I see where it comes from.

[Hillary Musser]

You know, I mean, I've been called a queen way before Netflix.

[Jason]

Well, well said. This isn't anything new. Now, a lot of our listeners have seen the show and a lot haven't. So some of the things that we talked about today for everyone listening might have been touched on in the show. But in 2005, you moved to Palm beach and you say you're going to start fresh. This is after your divorce with Peter Musser, and you say, I'm going to build my own thing. I'm going to start from the ground up. Walk me through what that looked like from the start, what the plan was, how much like capital did you need to get going in a really tough industry? What did it look like?

[Hillary Musser]

Well, it looked a little different than it looks now. You know, I had a building company on Nantucket that I started in 1998 called Barclay Fine Homes, strictly as a result of an inept builder leaving our house with the roof off, filled with sand, by the time we got there was actually one of the cottages on the property that we were renovating, and it was sitting on the dune, and Pete and I just looked at each other and said, oh, my God. And I sat back and I thought about what I would do then. Do I call the guy up? Do I just fire him? Yes, definitely.

[Ashley]

Right.

[Hillary Musser]

He was supposed to have the pad poured for the new house. It wasn't poured. And then I thought about how I had hired this crew in the Poconos, and in fact, it was our house manager that hired him because he knew them. I had barely even met them maybe once I had gone up there and they had done such an outstanding job on this lakefront home that we owned without hardly any direction.

[Jason]

Okay.

[Hillary Musser]

Or anything stopping by, by myself or anything like that. So I thought, wow, those guys have great work ethic. Let me call them and see if they would be interested in taking over this project.

[Jason]

Sure.

[Hillary Musser]

And the next thing you know, we've got a company. They lived in the Poconos. We bought a house on Nantucket for them to live on, which was also a good investment. We bought a small Cessna for them to fly back and forth to see their families because they all had kids and wives and. And we started developing homes. Plus, I then bought the house next to my house and I started developing that. And that's where I started, you know, and that's where I learned. And I managed those guys. And, you know, I did it as owner builder. One of them was a GC from the Poconos. Anyway, two of them actually. And I still, you know, I still keep in touch with one of the guys he actually built for me as the gc. But you can't have a GC license in Pennsylvania and work in Florida. So I did it as owner builder with him as the project manager. He built the first house I sold in Prospect park for what was it? It was almost 13 million, which was a record at the time in West Palm Beach. And it was right at that stage, right before it shot up. So I had a six month close because I was like, look, guys, you know, I need time to finish the new house and I'm not going to move somewhere else. And they were cool with it. Yeah, because they were going to be out of town anyway. So it was like the whole summer up until November. No, September.

[Jason]

Okay.

[Hillary Musser]

They wanted me out. And then right then during that six month period from March to September, the market exploded. People were offering them money for that house with a 2 in front of it.

[Jason]

Oh, my gosh.

[Hillary Musser]

But you know what? I was okay, because one of my mottos in business is pigs get fat and hogs get slaughtered. And I made good money, good enough money on the $13 million price point. So be happy, be happy.

[Jason]

Everyone could win. Let me ask you a question on that. From a developer standpoint, you do a $13 million home, what's your goal from a margin perspective, when you go into that project, like you're trying to bring 20% of the price point, like from just behind the scenes business of a developer.

[Hillary Musser]

Right. Well, I didn't make developer margins on that project.

[Jason]

What are developer margins for people?

[Hillary Musser]

Developer margins are double. If the house cost 10 million to build, they listed for 20 million plus 10% as a negotiating. It's big.

[Jason]

Okay.

[Hillary Musser]

But imagine also, you know, you've got the carrying costs, you've got the taxes, you've got the insurance, you've got the risk and all that. So I don't, you know, from a developer standpoint, you know, it's. That's. You've got to make that money to make it worthwhile. Yeah, I never make that kind of money. And the reason I don't is because I can't work within a budget at all. I still don't know the budget for this house I'm finishing and selling for 42 and a half million. And that's true. You know why? Because it keeps changing. You know, for example, I've added a lot more trees. I've had them move around, landscaping. I've sent stuff back. I am a perfectionist to the point where it harms me financially. But I need and I have to be proud of my work. And I think the thing that sets me apart is my exceptional taste. How I carry that taste into even a spec house. It is not built as a spec house. A spec builder, even at the highest end in Palm beach, will build to a certain level and leave the rest up to the buyer. I want to deliver to you a house that I would live in. And that's my niche and that's my brand. And I won't, I won't defer from it. So, for example, we are very late in the interior doors.

[Ashley]

Why?

[Hillary Musser]

Because I started that process in May of 2024 in Italy.

[Ashley]

Wow.

[Jason]

On the doors.

[Hillary Musser]

On the doors.

[Jason]

Oh, my gosh.

[Hillary Musser]

But the amount of detail to go into some of Those doors are 12ft tall. They're floor to ceiling flush doors. The measurements had to be perfect, so we couldn't actually order them until the frames for those doors were installed and the floors were done and all the drywall was Done. And the finish was on it so that it was so precise that there would be no gaps in those doors.

[Jason]

Yeah.

[Hillary Musser]

Otherwise not Hillary Musser Holmes quality. So right now the whole house is finished, but the interior doors are in the Port of Miami right now. From Italy. Everything is from Italy. And the final staircase goes in today. I had 250 people at the house this weekend. It didn't even make a dent in the house. You can have such great parties there for the Human Rights Council. And I realized how beautiful the house looks at night. The outstanding architecture inside and outside. It just really sings. I'm really proud of it. But you know, that was a dance of lighting, of how it looks from the outside in, how it looks from the inside out. I spend so much time on that. And I really want when you walk into my homes to say I've never been in anything like this before.

[Jason]

That right there is a trading secret in itself. I think today more than ever, so many people are taking shortcuts for quick profit and they're losing sight of the brand. And for you, not even knowing the budget off the top of your head, you're just like, this is my brand. This home will be here for 10 years from now and people will know that's my brand. And that's what creates legacy. Right. That's what creates reputation. And no one can steal that from you, no matter what they say. And I think that's such an important learning lesson on a 42 and a half million dollar home. If you were to zoom back when you started the project or if a develop, another developer came in, their goal, I'm just trying to understand the business. Their goal would be to make around 10 million on that home.

[Hillary Musser]

In this particular case, no. It was listed, for example, for 42 and a half million. They would only have to have 20 into it. Okay, I have more than that into it.

[Jason]

Got it.

[Ashley]

Okay.

[Hillary Musser]

And don't even. The number just keeps going up. Like for example, I tore out the movie theater equipment. They suggested a big huge television. I didn't like the way that looked. I put in a screen and a projector just yesterday.

[Jason]

Interesting. Okay, so then that cost. So it starts at 20, then it goes 22, then it goes 25, 30.

[Hillary Musser]

From what I was spending. Right. And another 30 grand. I had the vice president of Petrona Frau in the Americas in the house yesterday for, you know, 10 hours. We went room by room. It's the first kitchen ever delivered to the United States by Paul Toronto Frau. It's the first wine room ever delivered to you in the United States and two of the biggest closets ever installed in the United States. They just went into the closet business in May. Do you know who they are?

[Ashley]

No.

[Jason]

I know from your show. They do.

[Hillary Musser]

Yeah.

[Jason]

I mean, because you talk about the sponsorship that you're going to the party with them.

[Hillary Musser]

Every Ferrari in the world. Ferrari has the seats and the dashboards are made by Paul Toronto Fraltron. They've been around forever.

[Jason]

Yeah. You gave them a nice plug on Netflix.

[Hillary Musser]

Thank you. Did you hear that, Francesca?

[Jason]

Yeah. I mean, I literally have it in my notes. Did you get paid for that for that plug?

[Hillary Musser]

I didn't. But I would just like to say that he's promised me a free dog bed.

[Jason]

Okay.

[Hillary Musser]

And Winston is really looking forward to his Ferrari leather dog bed.

[Jason]

It better be coming, Francesco.

[Hillary Musser]

And it's coming.

[Jason]

I love it.

[Hillary Musser]

And he said he's holding out to give me the dog bed because he knows it's the only thing that's really important to me.

[Jason]

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[Hillary Musser]

Monarch.com code trading but look, it's a partnership between us.

[Jason]

Sure.

[Hillary Musser]

And you know, they are one of the most expensive companies in the world.

[Jason]

Yeah.

[Hillary Musser]

So yes. I mean, we, we did the whole house together. So, you know, I worked very closely with them, but, you know, they have to make money too.

[Ashley]

Yeah.

[Hillary Musser]

And they, you know, they're, they, they're promoting me too. They, they're taking on an advertorial and you know, in the Florida Design magazine, they're gonna do a lot of marketing. They're sending their own photographer to the house. There's a lot of things that we, we do together as a team. And plus I've been working with him for 10 years. I was with him at his prior company, Zenota. So it's a personal relationship for me, which are always the best. He would do anything for me. And yesterday he said, I'm sending in a truck full of accessories. There's not enough accessories in the house.

[Ashley]

Wow.

[Jason]

I love it. I mean, those partnerships are what changed the entirety of the home.

[Hillary Musser]

And I either have. And I don't have to buy them. All right. So I paid for the furniture. The furniture is included. But one thing I do want to say is you walk into the front of the house now.

[Ashley]

Yeah.

[Hillary Musser]

And what you see are three Sylvester Stallone pieces.

[Jason]

Wow.

[Hillary Musser]

His. Shawn David from the Provident Art Gallery installed them. There's about seven Stallone's. His last work sold for 750,000. I mean, they're incredible, incredible pieces.

[Jason]

I could do a whole podcast just on this home. So I'm going to have to kind of move from it because it's unbelievable. But let me ask you this. A 42 and a half million dollar home, your buying pool is quite small. What does that buying pool look like? Like who buys the 42 and a half million dollar home? And how do you connect those people to your work?

[Hillary Musser]

Well, I only need one.

[Jason]

That's true.

[Hillary Musser]

First of all, that's fair.

[Jason]

Great answer.

[Hillary Musser]

And you never know where it's going to come from. Okay, for example, the last home, you know, well, I sold, it wasn't my home, but I sold a 21 and a half million dollar, really piece of land on the same street at the end of the street. Half on the water, half not with a house on it. But really to develop the property, you have to tear down the house because you have to elevate the whole property, you know, up several feet. And that was bought by a Palm beach billionaire for his, one of his children's families, you know, young, young family. And that was a record sale on the street. So now I'm. That's. This is double that number.

[Jason]

Double that. Wow.

[Hillary Musser]

Right? But I didn't expect that buyer. Right. Either that buyer just came from another power broker on Palm beach island who brought the buyer. So it could come that way. That's why I told that story. Could just come from another broker from the mls. Standard simple. Or it could come from any of these podcasts or interviews that I'm doing where I'm talking about the house and somebody hears it and they go, oh, my God. I'm looking for a special contemporary house on the water. Staring at the most magnificent homes in Palm Beach. $200 million homes. Like the view from this house because I live essentially on the same street, but a little further north is better than my own home. And you see my own home on the show.

[Jason]

Yeah, that's a $40 million home.

[Hillary Musser]

And that's a different view. The view from this house is better because from my house, you're looking at houses that are hidden by trees and things like that. Pretty, but you can barely. You're looking at sprawling grass, big, humongous mansions south of, you know, Mar a Lago. That way before you hit Sloan's Curve, if anybody, if you know the area.

[Ashley]

Yeah.

[Hillary Musser]

And they are just so outstanding. Near Steve Wynn's house, a little bit north of Steve Wynn's house. I need to find out the names of those people that live across from me so I can. I can shout them out.

[Jason]

Give them a shout on the recap.

[Hillary Musser]

Yeah.

[Jason]

When you start your year as a developer, like, what is your. Do you have a goal of, like, okay, 2026? I want to sell this much and I want to earn this much. And if so, what do those look like?

[Hillary Musser]

Gosh, man, I just wing it. I really do.

[Jason]

What's been the best year you've had this year? This year, like 2025.

[Hillary Musser]

Yeah.

[Jason]

Can you shed any light? We talk numbers. Can you share? Shed any light?

[Hillary Musser]

It's a great year. I mean, I just sold a 21 and a half million dollar house. I have a $6.2 million small cottage across the street from the water in the historic district that can't be turned down under contract right now. I sold a couple other things I can't remember off the top of my head.

[Ashley]

Yeah.

[Hillary Musser]

So it's been a great selling year. I think despite, you know, some mediocre real estate reports, the upper end of the market is super strong. I mean, more high dollar amounts has transacted between Thanksgiving and the end of the year than in the last several years, I mean, it's been a record number.

[Ashley]

Wow.

[Hillary Musser]

You can see them on the mls. People aren't really talking about that. They haven't evaluated that yet, but that's what's happening.

[Jason]

Yeah, I mean, I think when you look at the greater economy, just right now, you look at the market, market is trading at all time highs and a lot of the large Fortune 500 companies are reporting solid quarterly earnings. But one of the issues, just one of the topics to at least discuss when it comes to economics, United States, is you have, you know, 10% of the wealthiest people that own 93% of the market. So it does make sense that, right. Your, your, your standard deviation of majority buyers in the United States are dealing with the price points, the issues, those realtors, those developers, but you're dealing with the top wealthiest humans in the planet. And right now, based on economic indicators, that's a good market.

[Hillary Musser]

Right now, it's a great market. But, you know, there's homes for sale for 75, 100, 200 million. So my 42 and a half is a bargain for those buyers. I would just like to say you can sell too. And it's 3781A square.

[Jason]

Okay.

[Hillary Musser]

Which is not bad. You know, the houses on the island are way more. And you know, you go to the.

[Jason]

Bristol, four grand a square foot is.

[Hillary Musser]

Not, it's not four grand, it's $3,700.

[Jason]

She's good.

[Hillary Musser]

I love it, man. I got my MBA.

[Jason]

I can run the numbers sharp. I love it. I think it's so cool. What is of all the requests, think about every single home you've done. What is the most outlandish or one of the most peculiar requests you've gotten for, hey, I want this here or I want this detail. What's one. One that you'll just never forget?

[Hillary Musser]

Well, I had a, a young man who came to see the house recently and he was really cool and he's coming back and he was single and, you know, a diplomat of sorts. And he said, I want the whole second floor, except for my bedroom to be a spa. And I was like, done. No problem.

[Jason]

The second floor of the home's gonna be a full spa.

[Hillary Musser]

He wants the whole thing as a full spa. And I'm like, we can do that. I mean, anything can be done.

[Ashley]

Sure. Right.

[Jason]

You know, is that the most outrageous request, you think? Probably, yeah.

[Ashley]

Yeah.

[Jason]

I mean, that's fascinating.

[Hillary Musser]

But is it really? I mean, that's what he wants.

[Jason]

Maybe to him it's not. Yeah.

[Hillary Musser]

No, I mean, we already have allocated for sauna. We've already allocated for steam. We already have steam up there. We all. We have to. What else does he want? I don't know. Maybe he wants a dipping pool. Maybe he wants a tub or something.

[Ashley]

Sponge.

[Hillary Musser]

Maybe he wants. I already have a shampoo bowl. A lot of the components of the spa are already in the spa that's there. It's one big, huge room. But if he wants me to knock down all the walls and make the spa bigger, no problem.

[Ashley]

I love it.

[Jason]

What's the most expensive home you've ever sold?

[Hillary Musser]

The most expensive one is a 21 and a half million.

[Jason]

And so this will be now the most. This will be your new trophy.

[Hillary Musser]

Yeah, they just keep going up.

[Jason]

This is your Grammy.

[Hillary Musser]

This is my Grammy. This is maybe it's my swan song.

[Jason]

I like it. All right, well, here's the deal. I could talk to you three hours about the real estate and development industry. I find it so fascinating. But let's pause here and let's talk about, obviously, your new endeavor with Netflix. How did they find you? What it looked like. And was it a hard sell for you to go on the show?

[Hillary Musser]

They found me through a friend of mine. I was doing a charity event for Jill Zarin.

[Jason]

Jill's been on the podcast.

[Hillary Musser]

Has she been on your podcast? Do you know that she's my bestie?

[Jason]

I did not. Do you wanna know what's craz? The operations manager for the agency I own used to be her former assistant.

[Hillary Musser]

Who's that?

[Jason]

Blake.

[Hillary Musser]

Okay.

[Jason]

I don't know if you've met Blake.

[Hillary Musser]

Do you want to know what's strange is that people. Do you think I look like Jill?

[Jason]

I could see resemblance. Like a hundred percent. I could see resemblance.

[Hillary Musser]

So, like, I don't think we look alike, but the rest of the world does. And we were just together in the Bahamas for two days last week. I took a girls trip with her with another friend of mine, Kimberly. And literally on the Internet, if you follow the TikToks and the this, they have renamed us jewelry.

[Jason]

Oh, my God.

[Hillary Musser]

Okay. And her daughter Ally sent it to us.

[Jason]

Yeah, of course, Allie's been on the show too.

[Hillary Musser]

So we have renamed ourselves jewelry. As our friendship is now jewelry. I don't know why it's not. Cause Hill. Jill doesn't sound right, but I'm kind of upset. I'm not first, but. No, I'm just kidding. I'm just kidding.

[Jason]

She's amazing.

[Hillary Musser]

No, she's amazing. She's super funny. She. She's really a bestie for me.

[Jason]

And would you ever be a Real Housewife?

[Hillary Musser]

No.

[Jason]

Have they ever asked you to be a real housewife?

[Hillary Musser]

No.

[Jason]

Why wouldn't you be?

[Hillary Musser]

And I respect the brand.

[Jason]

Sure.

[Hillary Musser]

Because I'm not a housewife.

[Ashley]

Love that.

[Hillary Musser]

But neither is Jill.

[Jason]

I was gonna say most of them. A lot of them aren't, but a.

[Hillary Musser]

Lot of them are not. But now, after doing Members Only Palm beach, my big thing was I don't wanna do a housewife show. And I don't mean that in any disrespect to the housewife show. I mean, I think it's a hugely successful brand, but I don't want for my business to be perceived as a housewife.

[Jason]

Sure.

[Hillary Musser]

And I didn't want the drama, you know, associated with the housewives. I think some of the. Of the housewife, you know, brands have gotten a little dark, and that's why they haven't done well. But I'm not sure that Members Only, you know, is that far off.

[Jason]

Yeah, I would. Based on what I've seen, I think the drama is not intense, but it's interesting because it is more business focused, where you're talking about, like, a social power game. You're talking about influence. You're talking a lot about, like, economics connecting to social, like, business, which is different with the interview.

[Hillary Musser]

I'm so glad you feel that way.

[Jason]

Yeah, I feel that way. Yeah. There's, of course, there's drama, and there's like, let's call space. There's some drama. There's some bickering and stuff.

[Ashley]

Yeah.

[Hillary Musser]

But nobody wants to watch if there's no drama.

[Ashley]

Yeah.

[Jason]

You got. I learned it ratings. But it's social game. It's power, it's influence, it's respect, its legacy. And you could see the way people draw in their names and they draw in their. Their backgrounds and their businesses that connect with those things. And I think it's interesting, this fight, it feels like a fight to uphold kind of like the prestige and brand that each of you guys have built. And holding people to a same standard, that's not negotiated. That's what it feels like to me, which is different than Real Housewives.

[Hillary Musser]

So I'm. I'm really happy about that.

[Jason]

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[Hillary Musser]

Yeah, you know, the truth is I'm not a reality TV watcher.

[Jason]

Okay.

[Hillary Musser]

I went back after being friends with Joe for six years.

[Ashley]

Yeah.

[Hillary Musser]

And I said, you know, I gotta watch a couple of these episodes because I never watched the Housewives. You know, it's not my kind of tv. I really. Nor is any reality TV I like to take to be taken away into a complete world of fantasy. Like, I love Palm Royale. It's not real. And it's getting more and more not real. Like it started out feeling like our show is going to be a modern day version of Palm Royale, but this second season of Palm Royale is so surreal. I don't think so. It's gotten a little kind of ridiculous.

[Jason]

Yeah, fair.

[Hillary Musser]

But you know, I like shows like the Blacklist.

[Jason]

Love it.

[Hillary Musser]

Isn't that a great show?

[Jason]

Homeland Blacklist.

[Hillary Musser]

Homeland, Blacklist. That's my kind of show.

[Jason]

I'm all into that.

[Ashley]

I get it.

[Jason]

So this is different for you then? That's right.

[Hillary Musser]

So agreeing even to be on a reality show was something that I really had to think about.

[Jason]

How'd they convince you?

[Hillary Musser]

Well, it's funny, it's been calling my name. Like I've been asked to be on like 10 different times since 2010.

[Jason]

Like what shows?

[Hillary Musser]

Many people wanted to do a housewife show. They shot in my house on Palm Beach Island. It had to be before 2010 cause I sold it then maybe 27, 2008, that show never happened. I didn't end up signing the contract, which I was happy about, because then all my friends who were also on the show, their names were all over the paper. It's like, failed show.

[Jason]

Yours weren't.

[Ashley]

Yeah.

[Hillary Musser]

No. And I felt bad for. They were my friends. I mean, I felt bad for them. But then I've had multiple other calls. We want to do a show on power business women in Palm Beach County. We want to do Todd Lubin from Matador Entertainment who did the World's Biggest Loser. I got to him when I took my son on a casting call. He's an actor. Cooper. You met Cooper on the show?

[Jason]

Yeah, I met him on the show.

[Hillary Musser]

Yeah, you met him on the show. Can I just step aside for a second about Cooper?

[Jason]

Yeah, let's do it.

[Hillary Musser]

So my son is an actor. He just graduated from tech. He's applying to Yale School of Drama, which will be really exciting if he gets in. Yeah, you know, they take, like, 1% of the people that apply. Yeah, but he's acting. He was just in an off Broadway show, but he said to me, mom, so many people have come up to me in New York at bars and gone, yo, dude. So you're, like, on that Netflix Members only show. Wow, you live quite a life. And Cooper's, like, doesn't know what to say.

[Jason]

What's going on, Mom?

[Hillary Musser]

He's like, what's going on? I'm the actor, and people are coming up to me about me, my mom, about my mom. Like, this is ridiculous. I've been training my whole life to.

[Jason]

Be an actor, to not be a.

[Hillary Musser]

Reality person, to not be unreality tv. In fact, he fought me about being on the show, and now he's super happy, actually.

[Jason]

Okay, good.

[Hillary Musser]

Because he's, you know, he realizes that it's not so terrible.

[Ashley]

Yeah.

[Hillary Musser]

He's like, I can't be on reality tv. I'm a real actor.

[Jason]

I'm dead.

[Hillary Musser]

And I'm like, what do you think I'm doing on that reality show? You think I'm not acting half the time?

[Jason]

Come on.

[Hillary Musser]

I'm a real actor.

[Jason]

You gotta protect the home right there, you know?

[Hillary Musser]

No, you know, look, it's. It is true, you know, I feel that I deserve an Academy Award for my performance on the reality TV show Members Only. Pun beats.

[Jason]

There you go. The queen.

[Hillary Musser]

Because my really close friends, the ones who know me so well, even though I was very authentic on the show, said, we just watched that look in your Face. And we knew you were biting your tongue. Like, I'm a very verbal. I speak my mind.

[Jason]

Yeah. They come across that way.

[Hillary Musser]

Oh, yeah. But I held my tongue for a lot.

[Jason]

Let me ask you this, then. You give me that.

[Hillary Musser]

I'm gonna give you that.

[Jason]

You give me that.

[Ashley]

That's a secret.

[Jason]

I got a follow up question.

[Hillary Musser]

That's a secret.

[Jason]

That's a secret. I watch myself do interviews. I've watched myself on tv, watch myself, whatever it is, and I say, ah, I wish I would have said that. I wish I would have challenged them. Give me one thing watching it back. Just one thing you wish you didn't bite your tongue on.

[Hillary Musser]

So I don't remember hearing it. But at the very end of the show. Now, I will bring up Rosalind, just in this one instance.

[Jason]

Yeah.

[Hillary Musser]

It wasn't until I was actually watching the show the night after our premiere with Cooper, when we got home from the premiere, because we don't get to see it till it releases.

[Jason]

Of course. Yeah.

[Hillary Musser]

And I heard her say something so vile about my son's father who's passed away, and myself and our relationship, and it was so untrue. I don't remember hearing it in that moment, because you have to understand, she's mic'd. I'm miked, but I'm at the end of the table. She's a couple of people away. She turns her head to Maria and she says something really vile that I definitely don't remember hearing, because had I heard it, had I clocked it, I would have clocked her back so hard.

[Jason]

Yeah, you wouldn't have bit your tongue there.

[Hillary Musser]

Because it was not true. It diminished the love and respect that we had for each other. She talked about our age difference and was completely off by over 12 years. It was hurtful to my son. We were watching together, his friends were watching, and it just wasn't true. Okay, hit me with whatever you want about me. That's a fact, but don't hit me where my kid is involved or somebody that's not alive anymore who can't defend themselves, and don't do it to me in that kind of a setting. So I really regret that I didn't hear it. It was such a chaotic scene in the end where all the girls had decided to come for me, you know, because I had kept myself, I think, a little bit out of the fray during most of the show. At least it felt like I did. Except I had an extended fight with Rosalynn over not inviting her to the first party. But there was A reason for that. There were three people at that event that had cease and desist orders against her. Not kidding.

[Jason]

Yeah.

[Hillary Musser]

And you know what? I couldn't invite her.

[Jason]

That's your decision to not invite her and no one else's. And I don't understand. Like, to me, it's like, you guys are. Everyone's an adult here. That's your decision. End it.

[Ashley]

Done.

[Hillary Musser]

And it wasn't an affront to her. It was just that I literally couldn't. And I didn't know that she was actually going to be on the show at the time that I invited the other people.

[Jason]

Got it.

[Hillary Musser]

And had I known it, I definitely wouldn't have invited those people, and I would have taken her as my castmate over any friend.

[Jason]

Yeah.

[Hillary Musser]

Because that's what you have to do on a show.

[Jason]

Of course. That's part of.

[Hillary Musser]

And I even apologized to her and I told her that. But she carried that theme throughout the show. And I wish I had spoken up and said, enough already. Enough already about talking about being excluded when you know that's not why.

[Jason]

You know it's not why.

[Hillary Musser]

So I allowed her to carry a narrative that was a lie. And I am. I told you I didn't want to talk about it, but now I'm talking about it. Cause you can tell I'm a little. I'm a little still heated up about it. I'm frustrated.

[Jason]

It's anger. And anger is your truth.

[Hillary Musser]

I mean, that's what you really are. I mean, you know, if somebody's trying to portray me as an exclusionary person, and I would. I'm at the beginning of a Netflix television show. Why am I gonna start out that way?

[Ashley]

Yeah.

[Hillary Musser]

It doesn't make any sense.

[Ashley]

Yeah.

[Hillary Musser]

So during the course of the show, I backed out of it. I invited her to my wedding, you know, and she still went on about it, even though I didn't invite, actually, one of my girlfriends, who. I was just with her in the Bahamas with Jill, and we were her guests, you know, on her plane and on her boat. I didn't invite her to my yacht wedding because I felt that I had to invite Rosalynn because she was my castmate and it was important for the show.

[Jason]

Yeah.

[Hillary Musser]

And she just doesn't want to acknowledge.

[Jason]

That, and she doesn't have to. I mean, to me, it's your decision. It's your job. You don't have to explain yourself. I do have a question that we could take. Let's take Rosalind out of this.

[Hillary Musser]

That'd be good.

[Jason]

Yeah. But it's kind of like a selfish question for me. And I think a lot of listeners could get information or insight on this. When someone does mislabel you or someone does say something that's untrue and then you hear it like you did, you watched it back, what are the next steps? Like do you just take the high road? Do you privately try and reach out to that person? Do you just put up a boundary and never talk to them again? I think that this happens a lot in my life. I know it happens to people in their workplace, in their personal lives. How do you like in that situation, how do you deal with what is the next step? Because the first step is it creates. Like when it happens to me, I get fucking angry, I get pissed and then I try and like settle and I try and respond instead of react. But I don't know and I'm curious, do you have a process for that?

[Hillary Musser]

I think what I learned from the show is to just accept it as part of being on a show like this.

[Jason]

Acceptance.

[Hillary Musser]

But when it comes, when it impacted my kid, my 22 year old kid and he's my whole life, he's my joy, my everything. I mean, I love my husband, but my kid is, you know, my kid is my kid and he doesn't, you know, his father's passed away. I'm all he has. When you go and you hit my kid, you hit me. You poked a mama bear, not get a mama grizzly. And I'll do anything to protect my cop and I don't care how old he is. So that's a line. That's a line that I draw. The other stuff, look, you want to swear at me, you want to petty, you want to be petty with me. You know it rolls right off my back. But that's the one place where I drew a line. You talk about my husband, you talk about my child. We're done.

[Jason]

We're done. I understand. Your business identity is everything that shows what your business is about. From what customers to see to what they don't see. Like operating agreements, meeting minutes and compliance paperwork. Northwest registered Agent has been helping small business owners and entrepreneurs launch and grow businesses nearly for 30 years. They are the largest registered agent and LLC service in the US with over 1500 corporate guides. Real people who know your local laws and can help you and your business every step of the way. Northwest is your one stop business resource. Learn how to build a professional website, what annual filings your business needs to stay in good standing and simple explanations of complicated business law with Northwest privacy is automatic. They never will sell your data and all services are handled in house. Here's what you got to do. Don't wait. Protect your privacy. Build your brand and get your complete business identity literally in just 10 clicks and in 10 minutes. Visit HTTP semicolon backslash backslash www.northregisteredagent.com trading secrets and start building something amazing. Get more with Northwest registered [e-mail] trading secrets free. It's interesting to learn that. I like that. Draw boundaries for everyone out there and stick by those boundaries. Let's quickly move into. You've mentioned exes and we have your husband that's here. Love and money is a tough topic. It's a tough topic to navigate. There's so many different moving parts with it. There's takes on prenups. I think Jill, Jill Zarin shared her take on prenup. We had Becca Minkoff who gave on and talked about how she has something in her prenup called a floozy clause that. Oh my God. Unbelievable. And viral. She has a floozy clause that if she were to die and her husband is to get remarried, all the money will go in the trust towards her kids so that he couldn't siphon the money out for this new girl. So I'm curious, in your perspective, your experience, do you have any, like, hard and fast rules for our listeners when it comes to love and money for prenup, against prenup, any type of tactics or takeaways you think about?

[Hillary Musser]

Well, I'm all for a prenup. Okay. I mean, I think it's important first of all, if you have money to make sure you know that people aren't marrying you for your money. So that's one. I did have one of my husbands who did not want to sign a prenup and that was a red flag.

[Jason]

What were the reasons he didn't? Because I don't really understand that he.

[Hillary Musser]

Didn'T have a good reason and he was worth a few million bucks himself. So it was. I mean, I had more assets, but it wasn't like he was poor or anything like that. I don't know. But it made me uncomfortable. It was a red flag. And I should have flagged the red flag, but I didn't. But I said I wouldn't get married unless we had him.

[Jason]

So you ended up signing it and you ended up having him sign it?

[Hillary Musser]

Well, sure, because he wanted to get married and I didn't really care if we got married or not.

[Jason]

Okay, so one hard rule. Definitely have a prenup. Don't get married without it. Any other love and money rules that you would advise people on?

[Hillary Musser]

Well, marriage is about love and divorce is about money.

[Jason]

Mmm. That's a line right there, right? Yeah.

[Hillary Musser]

I think maybe Jackie O said it. I'm not sure. Yeah, I'm not sure. Yeah, somebody said it. I think I stole it from somewhere. I'm not sure. But it's something I've counseled a lot of women on. And the misconception is that I actually got money in my divorce from Pete Musser. That would have been really hard because when I married him, he was 40 million in debt. And when I divorced him, he was 23 million in debt. So I just want to know where the bank account is, where that money came from in our divorce. Yeah, yeah. Because the only money going from one to the other was me to him to pay a tax bill for him of like 750,000. I had to buy this.

[Jason]

I think it's so important to clarify that stuff, like, to me, I think. Cause so many people mislabel. And I think that's so important to have those conversations.

[Hillary Musser]

Oh, well, you know what? The Washington Post. I just want to say, shame on them because they printed a big article and they can crash up our show all they want, which is what they did, you know, because they consider, you know, our group to be very Maggie, even though we're really not. I mean, look, I joined Mar a Lago in 2005. That has nothing to do with politics.

[David Arduin]

Right?

[Ashley]

Yeah.

[Hillary Musser]

Okay. So what really, really gets me is that they call me a billionaire's wife. Well, yeah, he was a billionaire for four months before we got married. He lost all his money in October of 2000. We got married actually a month later in November of 2000.

[Jason]

Wow.

[Ashley]

Yeah.

[Hillary Musser]

And, well, you can figure a lot of that out from there. I mean, I actually was not negative, and he was. And I actually helped him. And so I would have a lot more money today if I hadn't gotten Beat Monster out of, you know, out of half of his debt. And I really resent. I really resent it. I resent the implication that I'm only successful today because I married a billionaire when. Yeah, he had been a billionaire on paper for five months. Big deal.

[Jason]

Sure.

[Hillary Musser]

You know, when I met him, I think he was worth like 15 or 20 million. I mean, he wasn't poor, but he.

[Jason]

Wasn'T a billionaire on paper is a really good point. That majority of our listeners, I would say half Might know half, might not know. On paper, you might have equity in a company. That might be a valuation. I might own a business today that has a valuation of $200 million. If that business doesn't exit or I don't do some type of finance situation, raise capital, I'm not gonna see a penny of it. So the second, if that company's wiped out, that $200 million net worth I have is now zero. So that's really. Yeah. And then because he had that at the point you get labeled as that. And that's bullshit. And I think on this episode it's very clear that you have unbelievable skill set in your vision, your design. Just a pure what you talked about with the real estate that you're working on. So keep, keep fighting for that.

[Hillary Musser]

I don't know how a newspaper as you know, as big as the Washington Post gets away without fact checking.

[Jason]

Yeah, that's pretty, that's pretty wild to me.

[Hillary Musser]

I was a journalism major in college and I'm looking at that going, where did they fact check that?

[Jason]

Yeah, that's. That's irritating. That's irritating again. I could talk to you forever, but there are some things I had some listeners ask me about that I gotta ask you while I have you, the big thing was our listeners, they loved your closet. They loved your. Talk to us a little bit about your closet. Like if you had to estimate the total value of everything and what I'm gonna call that museum, what would you say the total value of that closet is? Well, you can't call it a closet.

[Hillary Musser]

Actually, I'll tell you that I'm doing an ebay Live Cool with Linda's stuff.

[Jason]

Yeah.

[Hillary Musser]

And I am selling 300 items in five hours through that ebay live Sweet. The closet is over packed.

[Jason]

Oh, that is crazy. For people that haven't seen this, explain the closet to them.

[Hillary Musser]

So it's a multi level closet. It's made by Polyform. I designed it with them. It has a staircase in it. It has two different huge pocketbook cases, lots of areas for shoes and different sections for like gowns, jackets, this and that. And the thing is, I have a really hard time parting saying goodbye to those. Yeah.

[Jason]

Sentimental value, those things.

[Hillary Musser]

So I had a friend over last night. His name is Fancy James. He's from Boca and he has a store and he came over to see me last night and he's like, girl, we are so gonna edit this closet. Like, I am gonna be there for this, you know, clean. So this coming Sunday, I'm cleaning out the Closet.

[Jason]

All right, let's go.

[Hillary Musser]

And I have seven racks to empty stuff from the closet.

[Jason]

Hell yeah, let's.

[Hillary Musser]

Right, so it's impossible to evaluate a collection that's I've been collecting for 30 years. Impossible.

[Jason]

Okay, what is the number one? What do you think of the most expensive item is in there in that museum?

[Hillary Musser]

That's a tough one.

[Jason]

Like your, what's your Mona Lisa?

[Hillary Musser]

You know, I had an Hermes bag, but I sold it at auction because I didn't really love it.

[Jason]

Yeah. And how much did it sell for?

[Hillary Musser]

40 or 50,000.

[Jason]

Do those bags, Hermes bags, like a bag like that? Let's just say you sold it for 50,000. Did you make money on that bag or did you lose money on that bag?

[Hillary Musser]

I made a little bit of money.

[Jason]

Yeah. Because with some of these pieces that have low supply, high demand, you could actually. It's actually an investment.

[Hillary Musser]

It was. And that's why I bought it. I didn't love it. It was a hand painted one. It was a. I forget the name of. I forget it was the. I can't remember the name of it. It was a small Birkin and it was painted. It was like primary colors and I didn't love it. So I left it in the box. And then after like five years or six years, I just said, you know what, I'm send it to Sotheby's and then I can turn it around and buy something else with it. Something else. So that was probably. Yeah, you know, I mean, I don't go to Paris and have couture clothes made or anything fancy like that. In fact, while I used to be a huge customer of Bergdorf's and Niemann's, now some of my favorite places to shop, you know, our Leti sample sales in Paris to 60 sample sales. I mean I've done Balenciaga, I've done Oscar. You know, I do support myself, so I'm trying to be a little smarter, you know, about how I spend money. Sure. I go into Louis Vuitton and buy a specialty bag when I'm feeling flush. Right. Because I like to collect one of a kinds of, you know, and those bags, you know, those bags, they don't cost in the neighborhood of Hermes.

[Ashley]

Yeah.

[Hillary Musser]

You know, Hermes bags. But they're beautiful. So look, you know, it's all relative.

[Ashley]

Sure.

[Hillary Musser]

I think there's a lot of things in the closet that need to go. We'll take a new tour of the closet.

[Jason]

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[Hillary Musser]

But I like your Rolex.

[Ashley]

Thank you.

[Hillary Musser]

Which one do they call that?

[Jason]

This is the Sprite.

[Hillary Musser]

Because it's like half Hulk and half Batman.

[Jason]

Yep, exactly. They call it the Sprite, like a sprite cam. But that's what's cool about the Rolex is like if you can buy them direct from a Rolex dealer, which I'll talk about in this podcast, you can. If I wanted to, I could go to the secondary market and sell it for a profit. So while it's fun to splurge, it's also fun to say I can, I can see a return on this. So it makes sense. I could continue to go on and on. We could talk about Rolexes because I'm a whole nother.

[Hillary Musser]

I'm obsessed with Rolexes.

[Jason]

Let me ask you this though, because our time is somewhat ticking here is. I want to do like a rapid fire of this. This idea of social power and etiquette is one that keeps coming up in this season. And I'm curious, do you have like your rules as far as people listening as far as etiquette and maybe it's appearance, maybe it's things you wear. You go to event, you got to do this. Do you have like any hard and fast food Hillary rules when it comes to etiquette?

[Hillary Musser]

Yes.

[Jason]

Let's hear him.

[Hillary Musser]

When you have a friend who's doing a Charity event. You must attend.

[Jason]

Okay.

[David Arduin]

I love it.

[Ashley]

Right?

[Hillary Musser]

I mean, that's just the way it rolls. You know, we support each other. So when I have my cause, people come to, you know, buy a table or just buy a seat. No expectations at my event. And, you know, we talk about charity on the show a lot, and I just. I just sit back and go, all right, guys, I've been doing charity for so long, you know, and they want to rate us in terms of our charity work. Okay, let's. I already talked about that on a different podcast. You know, I just did the Human Rights Council. I'm doing Israeli Cancer.

[Jason]

Yeah, that's awesome.

[Hillary Musser]

I said Cancer alliance on my last podcast, but I didn't mean that. I used to do Cancer alliance, but now I'm doing Israeli Cancer. I'm, you know, I'm always attending the Big Dog Ranch. I'm co chairing Furry Friends. You know, I have a lot of things that I'm doing, but I. I feel like charity isn't something you pontificate about.

[Ashley]

Mm.

[Jason]

You do it.

[Hillary Musser]

But the social rule is a. Not to pontificate about it. Number one, just do it.

[Jason]

Yeah.

[Hillary Musser]

Don't talk about it.

[Jason]

Do it.

[Hillary Musser]

Number two, pay back people. Right. I go to yours, you go to mine. That's how we get attendance. You know, you're here for a long time. You got to support your friends. If I get an invitation and it's, you know, from my friend Laurie Stoll or whatever, and she writes me a note, he'll really want you to come. It's important to me. Of course I'm going to be there, come hell or high water. I'm showing for her for 22 years. I've showed for her at every event she's ever asked me to go to. You know, we had one that she stopped doing. That was her husband died of brain cancer when he was, like, 50. Yeah, we all went. We all supported for years and years and years. This is a social rule. This is the etiquette payback.

[Jason]

Pay back.

[Hillary Musser]

Pay back for charity. It's okay.

[Jason]

Give and receive. Show up for your friends. I like it. All right, couple two more questions for you, and then we'll get your trading secret. The second one, this first one's an easy one. Season two, is it gonna be greenlit? If it is greenlit, will you go on it again?

[Hillary Musser]

You know, Netflix doesn't greenlight anything for one month. It's like a hard and fast rule. I mean, sure, we're getting positive signs. We're getting positive feedback. You know, our numbers are really great. We have a lot of press and, you know, a lot of the girls are working really hard on their social media to keep that up. And that's great. The numbers are good all over the world. We were in top 10 for 11 days. It's all good. Feeling positive about it. And the answer is yes.

[Jason]

Okay, let's go. She's back.

[Hillary Musser]

I will be on season two. I mean, I ended season. I ended season one with quite a statement.

[Jason]

You sure did.

[Hillary Musser]

So how am I not gonna go on season two?

[Jason]

Well, you never know. When you watch it back, if you're like, I'm done with this. But it sounds like you watch it back and you're like, I'll be. Let's rip. Let's go.

[Hillary Musser]

I was my authentic self on the show the entire time. I'm happy with that.

[Ashley]

Yep.

[Hillary Musser]

And that was important to me.

[Jason]

Yep.

[Hillary Musser]

And I think I listen. Was I always portrayed in the way that I want?

[Ashley]

Yeah.

[Hillary Musser]

You know, I mean, most of the time, not perfect.

[Jason]

Reality TV never will be.

[Hillary Musser]

It's not perfect.

[Jason]

It won't be.

[Hillary Musser]

And that's okay.

[Jason]

That's okay. Last question I got for you. I ask a lot of people this question. You got the crystal ball. We talked about, you know, what's on paper, your net worth and equity. We talk all about that stuff. But, like, you got the crystal ball as far as, like a goal with your development and all your side projects now, your celebrity status, the endorsements that will come in, all of it that you're like, this is the amount in a year I want to make that I haven't made. And it's. It's a. It's an earning amount. What's that number for you? What's the dream that you're like, I'm making this.

[Hillary Musser]

You know, I mean, I have a lot of my money invested. All my money invested in the stock market.

[Jason]

Yeah.

[Hillary Musser]

So, you know, that doesn't really count. Right. That's just earnings on my capital.

[Jason]

Making money on money. Yeah.

[Hillary Musser]

Making money on money. Just making it on my own. Right. I'll tell you what. I would like to make over a million dollars a year on some kind of endorsement of a design product. That's my goal. Forget about what I want to make on, you know, building a spec house because that's a multi year project.

[Ashley]

Sure.

[Hillary Musser]

So it's hard to annualize that.

[Jason]

That makes sense. So you might, like, in 2029, you might make 15 million, but you started the project in 2025. Right.

[Hillary Musser]

So it's no way to calculate that. But I want to be okay. You know, I want to be like Jill Zarin when I grow up. I want to put my name on a rug brand to make a lot of money.

[Jason]

I love it. She came on the show and a buyer from a big company actually reached out to her. She's like, jason, I got a buyer that referenced your show. That's how they found me.

[Hillary Musser]

So see that?

[Jason]

Let's go.

[David Arduin]

I love it.

[Hillary Musser]

Call me if you're a big brand and you want to align with me for my design or you want to.

[Jason]

Buy a 42 and a half million dollar home. One of the two.

[Hillary Musser]

Well, yeah, that's a given, man. I mean, if you want to buy a 42 and a half million dollar home, I'm here.

[Jason]

All right, last one I got for you.

[Hillary Musser]

Maybe I'll sell it for 42 and.

[Jason]

Maybe you'll sell it for 42. A little discount there. Last one. It's a one answer. You gotta give it to me. Any other reality show. You have to go on one reality show other than the one you're on. What's the one reality show? It could be challenge competition.

[Hillary Musser]

Can it not be? It could be anything on the air right now.

[Jason]

Yeah, of course. Any reality show. It's the dream one.

[Hillary Musser]

Lifestyles of the Rich and Famous.

[Jason]

All right, there we go.

[Ashley]

We said it.

[Jason]

All right. We gotta leave with a trading secret.

[Hillary Musser]

Do you want to know the second one?

[Jason]

What's the second one?

[Hillary Musser]

Hollywood Squares.

[Jason]

Oh. Oh, my God. Hollywood Squares class. I remember that show. I'd watch with my mom. All right, let's get into your trading secret. So it's something.

[Hillary Musser]

That's a game show, though.

[Jason]

That's a game show. But that counts.

[Hillary Musser]

But. But Lifestyles of the Rich and Famous was a reality show.

[Jason]

It was. I went on Family Feud and embarrassed the hell out of myself.

[Hillary Musser]

But we didn't call it reality back then.

[Jason]

Yeah, it wasn't. Yeah.

[Hillary Musser]

How is Robin Leach?

[Ashley]

Great.

[Hillary Musser]

Have you talked to him lately?

[Jason]

No.

[Ashley]

Me either. Okay.

[Hillary Musser]

I don't even know.

[Jason]

No idea. All right. Trading Secret. Can't learn it from a professor. Can't learn it at TikTok tutorial. Can't read it in a textbook. Only from your life experience. One trading secret. What can you leave us with?

[Hillary Musser]

I own my brand. I own my name. I never allow anybody, not anybody in my office, not my publicist, who I recently hired. Nobody is allowed to put anything out with my image or my words without my approval, my written approval.

[Jason]

Wow.

[Hillary Musser]

Nothing. I control my own brand. My Own image, my own written word. It lasts forever because of the Internet. And I think that's my trading secret. I get to control it. No mistakes are made.

[Jason]

Love that.

[Hillary Musser]

Unless I make it.

[Jason]

The reason I love that Trading secret so much is now, especially with AI and technology, it feels like everyone has a team. Whether you hire your own team or you just use ChatGPT, that's your team. And I think what's happening now is our teams are replacing our identity. They're speaking for us, they're writing for us, they're showing up for us, and we're losing ourselves. And I think the importance of if my name's on it, it's me. And no one but me is a brilliant, brilliant trading secret. So thank you. Yeah. Thank you for sharing that. Thank you for giving us your time today. Where can everyone find everything you have going on?

[Hillary Musser]

Well, you can find me on Instagram @hillarymutserhomes, but, you know, really, I'd love you to look at my website.

[Jason]

Okay.

[Hillary Musser]

Hillarymutserhomes.com Hillary with one L. And you can see the house we're talking about and everything that I've done, including all of the publications that I've been published in for my design work from 1996 on. If you go deep into the website, you can find it, and then you could just see my everyday life. I'm in my closet a lot, getting ready on my insta. I'm doing a lot of videos at the house that are construction related. There's things you can learn, things you can see, and people seem to really enjoy those. So, yeah, come visit me there. I try to stay away from, you know, like, fluffy stuff.

[Jason]

Yeah.

[Hillary Musser]

I like to talk about what's really happening.

[Jason]

Forget about the bread. Let's talk meat here. You want it? I like it. And I think with your social media, got to be fun to watch. And keep. Keep bringing it. Keep doing it. We'll stay tuned to season two. If you're an advertiser out there, we're looking for a luxury $1 million deal here. And if you're a buyer for real estate, I would love to see that house go because of this show. So make sure you check Hillary out.

[Hillary Musser]

And, Hillary, well, you're adorable.

[Jason]

Oh, that's sweet of you. That's sweet of you.

[Hillary Musser]

Yep, you're my male Heather McDonald.

[Jason]

All right, I'll take it. Let's go. She's funnier, though. Well, hey, thank you so much for being on Trading Secrets. It was a pleasure to have you.

[Hillary Musser]

Appreciate it.

[Ashley]

Ding, ding, ding. We are closing the bell with your favorite, the one, the only, the curious Canadian, another luxury real estate developer. New new show on Netflix. A big personality giving a little Real Housewives vibes. I'm, I'm dying to know. David, I'm on the edge of my seat. What did you think of this one?

[David Arduin]

Well, I'm glad that you're able to get a couple words in on this rec. I don't, I don't, I. Hillary was, I mean, she was silent. I had to check, I had, I did check the video feed to see if he had duct tape over your mouth for a little bit there. I thought Hillary might have kidnapped you, but she was, listen, she had stories to tell. She's very passionate about what she does and just obviously super successful where she is, especially in her part of her life. Getting into reality tv, you know, there was some funny stories. I haven't heard you say I'm dead so many times on the pod because you, because of some of her stories. So, so it was, you know, it was, it was good. It was good.

[Ashley]

It was, I mean, yeah, it was. There were. There. It was. She's passionate. She's a storyteller, right? She paints the picture big time. She likes, she, you could tell she's a, a creative because she takes the stage and she wants to show you the whole picture. And one of the times, an interviewer, she's so passionate about it. I would try and move and maneuver the conversation and move the topics and stuff. That was a little harder because she's so passionate about what she talks about. But yeah, you know, and she, like the, her style, what she wore, how she shows up. Like, it's very, it's very professional. It's very, it's got like the Real Housewife energy. Like there. Even her outfits, so detailed. And you could tell she's a designer. Were there any, I'm curious, when you listen to her, were there any, like, what were you thinking? Questions? You had like 42 million dollar homes. Wild.

[David Arduin]

I, it was wild. I feel like, I know. I feel like I've seen on the, it felt like during the podcast I went on Zillow as she was describing the home and the way she was describing it and I was doing a tour, I saw off, I saw all 56 Zillow pictures of the house because she explained it, you know, the Ferrari kitchen and, you know, the closets and all these things. So I, I have the visual. So she did a good job storytelling, telling me the visual, you know, but every single luxury, real Estate person. Especially in reality TV that we had on. Which if I, if I may put a plug in there, I might have to start a troll account and put a review to say no more luxury real estate reality TV people on the pod because I'm over saturated on them right now.

[Jason]

But that's just the thing.

[Ashley]

You know, we've had a lot of brokers, we've had a Dodge fair. That's fair. It's fair observation.

[David Arduin]

But I will say the one thing I respect about them is they all have their brand. Like they all kind of market themselves with what they sell and the industry that they're in. And it's kind of like you notice them and they have a presence when they walk in the room. So I thought, I thought she was obviously included in that. And 42 and a half million dollar home, insane. What I will say is I loved how you, you were talking about this price per square foot and I love how you were like, that's about 4,000. She goes, no, it's not 4,000, Jason, it's 3781 per square foot. She had such a good job. What I noticed is where you were trying to kind of make things seem maybe outlandish or absurd or. She was very much good at like regulating it and getting to the facts and really showcasing in a pinpointed way that no, there's value there. No, that's actually reasonable. Like this is like she, she did a really good job with that. First off, $3,781 per square foot is insane. So just so you know, when she.

[Ashley]

Said that I was like, the comps were like 421. This is like brand new build.

[David Arduin]

Like when she said that I was like, oh weird. I was like that my house is actually pretty close to that. And I was like, oh no wait, that's thousand. Mine's 371 per square foot. And that's actually not, it's like 220 probably when I bought it. So I thought that number, as someone who's been in the home buying process, looking at that, I mean, that's insane. You ever just look at the floor and put that square foot down and be like, that's worth $3,781.

[Ashley]

How. Yeah, it's wild now. I saw her at Tyler Cameron's charity foundation. It was great to see her. She's loved. She really is so lovely. And she was there with one of her co stars of the show and the coaster was like, oh my God, you have a podcast. I Want to come on. I want to be on the podcast. And then she told Catherine, like, I was born to be a pop star. Like, all I want to do is be famous. Like, I'll take any reality show, any place, anytime. This was not Hillary way. This one of her colleagues. I wanted any show, any place, anytime. I was born to be famous. That's my entire job and life and goal. And I finally got on the show, and I'm not stopping. And it's so interesting to, like, hear that perspective. And it's. Yeah, I mean, it'll be interesting to see how this show does it feel. It's interesting. Like, what Netflix is doing right now is kind of fascinating. They're just throwing up so many shows, and then it's giving them this huge roster to then, like, cross collaborate into other shows based on what works. They do it with their actors unscripted, too. And.

[David Arduin]

Yeah, I mean, and they're getting. They're getting a podcast, too.

[Ashley]

Yeah. Do you see that? We should get our pot. I have. I have pitched it. I have pitched our box. Yes.

[David Arduin]

Yeah, they just. Yeah, they just got the. The big barstool ones.

[Ashley]

Well, they got. Dude, they got a ton now.

[David Arduin]

Pm.

[Ashley]

Yeah. What I was told, though, is the two hottest podcasts out there. Well, the three hottest podcast themes right now. Sports, true crime, politics. Those are the three that rip and grab.

[David Arduin]

Yeah.

[Ashley]

So in 30 minutes, sports, politics, and true crime.

[David Arduin]

Perfect. Sign me up. I'm surprised. I'm surprised that pop culture is not in there.

[Ashley]

Yeah, no.

[David Arduin]

Business not in there.

[Ashley]

You know, pop culture, it's. So there's a million gossip podcasts now. They might feed you in your algorithm. That's what I was thinking about the Super Bowl. Like, either you're not getting fed in your algorithm, but they might feed you that. I mean, it's just a lot of. There's a million gossip.

[David Arduin]

I mean, my algorithm and Ashley's algorithm couldn't be more different right now.

[Ashley]

What's hers?

[David Arduin]

Purely Olympics.

[Ashley]

I haven't seen. I got. The only thing I've seen from is Lindsay Vaughn got hurt. That's all I know. She's.

[David Arduin]

She's been sharing me on video so that my algorithm can start being more Olympics because I. Similar to the super bowl, like, I want to get a little more up to date with the time zone not being there in the Olympics.

[Jason]

But.

[Ashley]

Yeah, no, I saw. The only other thing I saw was Paul this and that put something out about Tate McCray. Oh, yeah, right. Yeah, yeah.

[David Arduin]

She's cheering for you guys.

[Ashley]

Oh, he Was on the carpet when we walked in yesterday. That's. I love it. I think he was with Whitney, right? That's his guy.

[David Arduin]

Yeah. Ryan. Whitney.

[Ashley]

Catherine was in the bathroom, ran into Brianna Chicken Fry. And she goes. She stopped and she goes, oh, my God, you're the hottest girl in this entire party. That's what. That's what Brianna said to Catherine.

[David Arduin]

Well, you know that Brianna's. She's out as a lesbian now.

[Ashley]

Shut up.

[David Arduin]

Yeah, so she's. Her big thing on Tick Tock now is that she's like asking how to be a lesbian and like how to find out if people are into you and like how to navigate it. Like, wait, wait, wait, dude, go to her. Tick Tock. Like the last like. Yes, I'll send you a video.

[Jason]

So the fact.

[David Arduin]

Yeah. Like, honestly now that you said that. What I literally am thinking about this video of her doing. That's like a selfie video about like how awkward she feels and because she doesn't know how to like die.

[Ashley]

Because when Catherine came back from the store, she's like, you don't believe what just happened. Like, what? She's like Rihanna Chicken fry stopped me and was like in the bathroom. Like, you are literally the hottest person that I've seen walking here. Like, kind of like made her spin around. She's like, are you serious? Like, who are you? Like, where did you go? What do you do? Like, everything. And then Canada. I was like, how did you react? She's like, like, I told her I really like how she's doing these Taylor Swift because she's evolved. She was a Taylor Swift when she was and now she's a Taylor Swift lover. So Catherine's like, I really. I told her like how much that I as a Swift dude, I love that. And then weirdly enough this morning I'm scrolling. And last night like literally like five hours ago, so I had to be with the wee hours of morning. Brad Chicken fry. We're doing a Taylor Swift TikTok. I'm like, she's probably doing this because you told her to. She.

[Jason]

We're trying to get.

[Ashley]

She's been on the pot. We're trying to get brown. She can find back on. This would be a great time. We'll bring Catherine.

[David Arduin]

Yeah, bring Catherine. Probably got a new co host. That Canadian guy out. Catherine in.

[Ashley]

You want to come on Curious Canadian guy. Interesting. Okay.

[Jason]

Yeah, yeah.

[David Arduin]

No, it's. I don't even know how we got there.

[Ashley]

I love it. Unbelievable.

[David Arduin]

TikTok algorithms.

[Ashley]

Maybe the algorithm. All right, well, Hillary and Buster I hope this property sells. Clearly knows her stuff about interior design. That. That closet. You guys gotta go. And if you haven't seen the show, go to her Instagram. Her closet. Holy smokes. That's like. It have its own TV show. And just. Yeah, you know, it was funny. That's her train secret. Was go to your friend's charity event. I was up in the air about Tyler's, but I'm like, no, I gotta go. I'm here in town. I'm gonna support it. And I went and she was. She was seated at my table. That was kind of crazy, but. And that was for girls. Fun event. Good to see everyone, but yeah, man, a lot of action. We'll see what happens with the Super Bowl. Sounds like we both got Seattle. See if I'll go to the game or not. Bad Bunny. Can't wait for the halftime show. And that's all we got. You got anything else?

[David Arduin]

What are you gonna eat? What's the food of choice? Super Bowl Sunday.

[Ashley]

Maybe if I go, I'll do a little one of those videos where you, like, eat your way to the stadium.

[David Arduin]

Yes.

[Ashley]

In the price points. I got your attention right there. There, see?

[David Arduin]

Yeah, I'm into that.

[Ashley]

Yeah. Okay.

[David Arduin]

Because that's all I really care about. I haven't even put any bets in yet. I looked.

[Ashley]

I will say, I've never been so checked out for a Super Bowl.

[David Arduin]

Yeah.

[Ashley]

You know, it's interesting. Ludicrous was on stage. Like, I want everybody cheered. Who's here for Seattle? No cheers. Who's here for the Pats? Couple cheers. Like, is anybody here for the game?

[Jason]

I love.

[Ashley]

Oh, also unbelievable. Also saw Tom Brady live. I mean, that guy's just a unit. Like.

[David Arduin]

Yeah, he's massive.

[Ashley]

Yeah, he's. I think you gotta ease up on a plastic surgery, though. Ye.

[David Arduin]

I.

[Ashley]

Well, yeah, I mean, there's something like. There's.

[David Arduin]

Don't tell Alex.

[Ashley]

Earl, Listen, I'm a Botox guy. Like, bring it. Like, do it. You see, I put it on my social, but something's going on with his face.

[David Arduin]

I. Oh, yeah.

[Ashley]

And it's not. It's like, I, I, I mean, I'm. I think he gets lip filler.

[Jason]

Just.

[Ashley]

I think he does, man. I can spot. Trust me, I have seen. I know lip filler.

[David Arduin]

For some reason. I feel like you would. Like, I wouldn't know.

[Ashley]

Yeah, I would. If I.

[David Arduin]

Like, I'd have no clue.

[Ashley]

100 grand. You gotta put your bet, like, gun your head. Does he have lip filler in his top lip? I think I'm saying a little bit. Yeah.

[David Arduin]

I mean, I'm the guy who's like, I get asked if I use face wash. I'm like, yeah, I put water on my face. Like, I have no clue.

[Ashley]

So did you know that?

[David Arduin]

Definitely.

[Ashley]

So a bar of soap, it's like, dirty. It's like, I learned. Or at least someone told me. I should probably fact check it. That a bar of soap could get. Once it's done, it collects more like that.

[David Arduin]

Yeah. That's crazy.

[Ashley]

So you actually get yourself dirty from the bar soap?

[David Arduin]

I actually think I'm gonna go for my first ever Botox soon too.

[Ashley]

Let's see.

[David Arduin]

Oh, it's so bad in my, like, right in between my eyebrows.

[Ashley]

It's dry.

[David Arduin]

It's brutal. This is pretty bad.

[Ashley]

Yeah. You can use it.

[David Arduin]

Yeah.

[Ashley]

Yeah.

[David Arduin]

I mean, I'm. I'm turning 40 next year. Okay, 40.

[Ashley]

I. I did a video about it this week, but I said my birthday farms 1988. I don't know why it's starting.

[David Arduin]

I turned. I turned. I turned 39. I turned 39 a week today, next Sunday. And I've been thinking about 40 a lot. But even before I turn 39, like, a lot, like, it's. My parents are here visiting and I'm. It got brought up, and they, like, kind of stop themselves and like, spit out their food, and they're like, my son's gonna be 40.

[Ashley]

40, bro.

[David Arduin]

I remember my dad's 40th birthday, and I remember, like, where I was like, I put myself in my body in that day, and I was 10 years old. I looked at my dad. I'm like, you 40 year old?

[Ashley]

I got. I gotta get moving here. You got two k. I gotta get moving. You got two kids?

[David Arduin]

I got, I got. I went to my vasectomy consult last week.

[Ashley]

You went to vasectomy? You're going to vasectomy? I'm going to test my sperm to make so good.

[David Arduin]

That's where we're at. That's where I'm at in life. Like, I'm Botox, vasectomy, 40th birthday parties.

[Ashley]

And I got to dial down here.

[David Arduin]

Yeah, but you got to take me to one for my 40th birthday next year.

[Ashley]

Gotta take you to where?

[David Arduin]

To a Super bowl party for my 40th birthday next year. So go one more year.

[Ashley]

One more year.

[David Arduin]

One more year.

[Ashley]

All right. Well, all right. Any other curiosities from the Hillary Muster episode?

[David Arduin]

No Hillary. Thanks for sharing all your stories. Best of luck selling that massive home. You're coming off Your best year ever. 21 and a half million dollar home soldier world last year. Crushing it on reality DV on Netflix. I loved it. And I loved how you brought up how you made a fool yourself on Family Feud when you guys were talking about reality tv. Because I'll never forget you calling Steve Harvey a bone in ham.

[Ashley]

Bone in ham. Real creative, real smart. Hillary Muster, it is a pleasure to have you on. Thank you for sharing all your trading secrets and all your wisdom in the interior and development of space. We'll see what reality TV holds for season two possibly. And we would love to have you back on when you sell that 42 million dollar home to see what it sold per square foot. And I will have the precise dollar amount per square foot. Ready guys? Give us five stars. We have some major guests coming up. A lot of action in all areas. Thank you for tuning into another. Wait a second. David, I forgot to tell you actually speaking of super bowl, you know how there's media row next year? We're working on getting a trading secrets little camp for me. Wow.

[David Arduin]

See, I got it. We got to be there.

[Ashley]

There. See that's why that's the kind of. That's the movement.

[David Arduin]

Yes.

[Ashley]

We want to get the media passes now. Okay.

[Jason]

Wow.

[David Arduin]

All dressed on like Canadian stuff and ask like comps to hockey comps how.

[Ashley]

Much they make, how much they spend with the outfit costs a whole little bop bop. Yeah, little bop bop. Coming. So anyway, where I was they continue.

[Jason]

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