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C
So Spin Quest is a free to play social casino void where prohibited. Visit spinquest.com for more details. Welcome back to another episode of 30 Minute Thursdays. It is your. What's seeming to be your new host on this. Jason is departed. Me. He's left me in the trenches taking grenades. He's on another work trip. And my man Jason, we do this for a living. You might want to start bringing your podcast equipment on the road. But guess what we did, folks. We called in an audible. We called in someone for the bullpen. We had Blake Horseman on last weekend. I would say Argy was an upgrade. We have the one, the only, Catherine Hurley today up on 30 Minute Thursdays. Katherine, thank you so much for making Jason's seat look so much better than it normally does. Welcome. Your first 30 minute.
D
Yeah, thanks. I'm, I'm bumping him out of his job when I'm coming for. Coming for the podcast.
C
Exactly. And now you were just on with your episode, which I actually want to get into a little bit later in this 30 minute Thursday as we kind of recap sister snacking. I want to recap a little bit of your episode. But, you know, for those who are listening, who maybe, you know, maybe they just edged a little closer on the edge of their seat because they heard that you're on and they're excited to hear from you. This is the Catherine and I, we've met. We've met twice before. Two lovely occasions. Yeah, just twice. Well, the first time was over a weekend. We first got to know each other last year and it was, it was, it was an awesome weekend. And then obviously you got to meet Ashley when we recorded JTA this year, which is an unbelievably fun night. So I'm happy that we get to kind of, you Know, get on the ones and twos and see what this is all about.
D
I'm so happy to be here. I do feel like the first time we met technically was on that FaceTime at like 2 in the morning that it was extended. So I feel like that was at least. That was like a. That was like a half a hang.
C
Well, you know what's perfect about that? When we met on the FaceTime at 2am, you were cooking sourdough bread at 2am and I remember that. This big elephant brain remembers that. So we're in the sister snacking episode. You. I first met you doing sourdough, and the first time we hung out, we did a grilled cheese making competition at 2:00am oh, yeah.
D
That was actually so fun. And yours, I will actually say, reflecting back, if I'm being honest, was better than mine, which was a little bit of a hit to the ego.
C
Wow. But it was made on your sourdough, which made it extra sweet. Now, before we get into the episode really quick, I've been Jay's podcast co host. Recap man. First time you met me, first impression of the curious Canadian. Hit the viewers with it.
D
I adored you guys. All of you. I think that's actually what made me like him more. I think it's a testament to who people are with, who they surround themselves with. So as much as I wish I could, like, give you a little shit here, I thought you guys were so sweet. Everybody talked about their wives or their girlfriends, which was like the biggest green flag. You and Hawk, in particular, were just so welcoming to me. I remember Jason, like, throwing a few jokes out because we weren't, like, official official yet. And you guys were like, get out of here. Like, we love her. You and I danced, I mean, literally for three hours in a booth at a barstool bar, which is. I'm gonna go out in a long shot and say, not your personality or your. Your typical weekend, nor is it mine. And then Hawk, like, left and got French fries, and I was like, I'm in good company here. So, yeah, you guys were with it from the start.
C
That might have been the. The best workout that I've had since. Since that date was dancing that night and burning all those calories.
D
I just pretty much hung you and you and Hawk.
C
Exactly, exactly. So that's a great endorsement. I appreciate that. My first impression of you is just simply yes. I was like, hey, this is a yes. I'm done with the impression. Now I'm going to dig in as. As the. Because the curious Canadian does and, and get in the weeds about some stuff. And so, so happy to see that it all worked out. Obviously you guys are living together. We're going to get into a little bit of what that's like.
D
Yeah.
C
For Katherine and Jason. Jason, listen, when you don't step up to the plate on 30 minute Thursdays, I get to take control here. So hopefully you're squirming in, in your earbuds as you're listen. We get to that sister snacking episode. You listen, we just touch on it. We're both foodies at heart. We've seen the reels that you guys have put together. You know, you seem like pretty masterful in the kitchen. So did this episode, did this hit your. Your heartstrings a little bit talking about food, talking about business?
D
Yeah, I have followed them for a while and I have sisters. And so just the entire concept I think is really sweet but very smart. And I think they have presented this and grown this in a way that it's like easy content to consume, but it's also educational and so it's really interesting to me to learn more about their history. I've only known about them for probably a year or so, but yeah, I thought it was a great episode and it was fun to hear both of them and how in sync they are. And it's obviously not easy to work with family, but they seem like they've mastered it or at least are communicating well enough that they're making it work. And I, I especially now spending more time in New York than I ever have in my life. I always go to their page too, try to find little ideas because they even said this in the show. If like New York is very overwhelming to try to decide and discern where you spend your money. When you want to bring somebody in who's vacationing to New York, it's a lot of pressure. So they do a great job.
C
I felt influenced without realizing that I was influenced during this episode and said their, their best video of impact was really first viral video was the restaurant skirt steak 29 unlimited skirt steak and French fries. And I was like for months being like, I, I gotta go. And I actually did go, which shows that it works. And like you said, they in a place like New York City, you think this wouldn't work because there's so many options. But I think it actually works more because you said it takes kind of the deciding out of it. And their content is so digestible and relatable and the food that they have looks good and I loved how they talked about the responsibility of posting positive content as they've grown and not take not using their platform for negative and really using it for good. And at the end of the day, people like you and I want to be motivated and influenced to go eat the good food. So I think they've really doubled down and kind of mastered that craft a little bit. You talked about working with family. I know you have experience working with family. I have never had to work with family. I would say doing a podcast with Jason is the closest thing that I've had to do with family. So it's always sunshine and rainbows. No, but you know, from your experience and listening to them with, with working with family, give a little insight to what you know, some of the blessings and some of the curses that you've experienced through that.
D
Yeah, I mean, my parents got the Dairy King when I was in kindergarten, so I was effectively raised there. You know, all my field trips, we would walk up to Dairy King. I got to like really flex on that as a kid. I'd be like, for ice cream, like, I got you.
C
Yeah, you're the most popular girl in school.
D
Exactly. So I started working there when I was 14, before you could probably even like legally work, but I would, like wash like dishes in the back. So it was such a wonderful experience being able to see that. And honestly, I think it really shaped my work ethic seeing how much my dad worked. So I never, you know, given my age was in it, in terms of like the business and the money and being concerned about that. I think it shaped also a lot of my views on money and the value of a dollar, seeing how my dad would really just have such a pulse on how many pecans were left before this order had to happen and even how many scoops of peanut butter cups that go into a flurry like it's 17 year old kids just want to dump a whole bunch of peanut butter cups in there and make the customer happy. But obviously that has like an impact. However, I will say watching my parents having to navigate that my mom stepped out of the business pretty quickly. I think they realized our marriage is more important than this business. And they clocked that their styles were not going to go well together. My sister worked there for 10 years. I worked there for 10 years. My sister got fired like a hundred times. They would get in arguments. I never got fired. Me and my dad were like best buds. And now I'm watching my brother and my dad navigate owning it together. So we as a family really Collectively sat down and were like, we want this to stay in the Hurley family. And I obviously can't take it over. My sister has a great job and is a mother to four children. So my brother was really the only potential candidate. He worked for Coca Cola for 20 years, but wasn't the happiest. And so we all sat down. And again, on paper, you couldn't create more different people than my dad and my brother. And so I play middleman a lot when there's. When there's issues. But at the end of the day, I think if you at least have the buy in that, like, this is more. This is more important. Right? So sister snacking going, like, this is such a passion for us. Like, we have to put our own shit aside to make sure it keeps going forward. Dairy King's been around since 1950. That is such a staple within the community. Community. So it's like, you better figure out whatever you're annoyed about today because this. This is more important than, you know, whatever you're mad at your dad about on a Tuesday.
C
That's. That's such good perspective. And it's crazy to even just hear from your. In that short segment, like, how much how it's affected each member of your family. Not maybe just the ones that were directly working there, but really quickly. Dairy King. Smart. Cheeky. Was the. Was Dairy Queen. Did it exist before the Dairy King got made? Or was this, like a play on that? Is there only one location? Is it turned into a chain? Like, I can get behind Dairy King?
D
Yeah. I am so happy you asked that question, because I always tell people this, even though they rarely ask. So it was Dairy Queen first. So the Dairy King as it is now was dairy queen from 1950 to 1974 and was owned by one family. My parents are the third owners. However, Dairy Queen, the chain came out in 74. I think you can fact check me on that. But it was about then. And so with trademarks and all of that, they could have stayed Dairy Queen and just been not affiliated with Dairy Queen. But that's very confusing. So I think it's so funny. I would, like, always joke that I would love to have been at the table where they're like, okay, we're going to change our name. Let's just do Dairy King.
C
Love it. I love it.
D
Yeah. And then my dad was working, like, three jobs when I was before they got it, and the owners actually had four kids and were like, we don't trust any of you with owning Dairy King, and approached my dad and was like, hey, you know, you and Mary have a great reputation. Your families have been here like, are you interested? And my dad ended up taking out a loan. I think he put a lien on our house to get Dairy King. Yeah, he did not have the money to get it, but it was like, as long as you don't mess it up, it's got such a built in fan base, you'll be okay. And it, it really changed their lives.
C
So yeah, love hearing a success story. When the lean on the house is is relied upon on selling ice cream cones. You know that there's some anxious times, but looks like it all worked out just like it worked out for Sisha Snacking. Even though they spent a million dollars total at restaurants, a thousand rows in that Excel sheet of all the places that they tried, it's clearly paid off for them. One thing I think the takeaway that, that I had and I feel like you'll resonate too, and I want to start transitioning away from Sister snacking into the podcast that you did with Jason for Wags and Walks was a little bit of what you're doing with Wags and Walks. I think you know the brand that you've built there with the company and the work that you do, which is incredible. But you also live with Jason who works content creation and owning the agency and all the people that he's trying to help with their content creation. I guess my question to you is, you see Sister Snacking, you see how much goes into content creation and how it's been successful for them. You've obviously seen Jason do it a part of his everyday life and part of his company of how he helps other people so it benefits their life. How has it transitioned to you from living when working and being around Jason? Have you been able to apply it to Wags and Walks in ways that you never thought you could? Is it more work than you thought? And I guess to sum it all up, how has that impacted Wags and Walks? Have people talked about the podcast at all to you about Wags and Walks? Just summarize all that into however you're feeling about it.
D
Yeah. As a person who was just very normal and consumed social media in a very regular way, I would post, you know, like anybody else, but, you know, content creation is not something that is was in my vicinity. And so my viewpoint has changed. Just a 180, I was never a hater. You know, you have some people that are like, what do they even do? Or they're eye rolling people who do that for a job, I think that most people, even if they were given the platform form, would fail. It is so hard. If you think about the average job. You go to your job, you clock in, you clock out, even if you have other layers to it. The responsibility of the success of that company or that organization, unless you're the owner or the president, is not on you, and you are. You just have it coming at you from a million different ways. And the internalized pressure that I watch Jason, who's been doing it for a very long time, still feels to the people like sister snacking, who are, like, looking at each other, being like, okay, we have some momentum. Like, do we quit our jobs? Do we go all in? That is. I give people so much credit for doing that. I think it's brave. I think it's what I love about human beings. Like, we're creative. We. We strive to just build. And I think that that hopefully will keep changing in the way that people, like, perceive creators. And same thing with. With Wags and. And dating Jason. He has just helped in so many ways in creativity, in the way that I have blended what the core mission of a rescue is with. Well, like, okay, how do I scale that? How do I continue to raise more money? How do I make it more marketable? Alisa, she's one of my dearest friends. She's also our cmo and she's, like, kind of our sometimes our adopted child here. So she runs all of our socials for LA and for Nashville. And so we have tons of creative conversations that he's helped us implement. And honestly, too, just even his own voice, like, bringing it to Wags. And then, you know, I was private on Instagram for a while, and that was this. The scariest day of my life was coming public on Instagram. And I talked to, you know, friends and family about it, and it was like, I am not. That's not my. My job is Wags. But at the same time, me and Jason are. Are it right? So that's not going to go away. So why go against something that's. That's gonna now be my life and make it my own and make it natural and if I can, like, help people be more educated in animal welfare. A girl messaged me today and was like, hey, I've been following you. I've wanted to adopt. I've, like, learned so much. She drove to freaking North Carolina to adopt this dog and, like, sent me pictures of it. And she's like, she was on the euthanasia list. So that was a very long winded way of saying tune. Like, now, my social, it has been still very unnerving in a lot of ways, but I'm trying to do what just feels like me, which is mostly dogs and, like, baking sourdough here and there has been really cool.
C
Yeah. And at the end of the day, like, not feeling guilty about posting on your personal 4wags because you see the benefit of it. Like, it's real and you're passionate about it. And to have Jason as, you know, a help, he's. He's a pretty knowledgeable help with that. Not just the social, but the business side of things. So the. The. What I learned about you and Wags on the episode was incredible. I loved the episode. The work that you're doing is amazing. I think I said in the recap, if I. If I was looking to hire someone, I'd hire you in a second. $7 million raised just to break even is, like, insane. I'm trying to raise, like, $107,000 for my hockey program, and I'm, like, stressing my life away. So kudos to you, kudos to Wags and, And. And kudos to. To you. You know, being on the pod two times in a row. And hopefully if the pod is helping Wags and I can feel good about the pod at the end of the day. So one thing that we have talked about in the pod, as we transition to a little bit of personal updates in pop culture, as we always do here, is we've been we a lot to Jason about the house and moving into the house and all the things that come with being a new homeowner. And we had a hilarious little segment and laugh about the drapes and the estimate for the drapes, and that was just in guy code, like, talking about all these things that we've never really thought about. My question to you is not necessarily about the house. It's about Jason in the house. When you move in with someone and you experience them so far out of their element and being a new homeowner and living with someone for the first time and shed some light to the viewers on some things that you've learned about Jason as you guys move into your home together.
D
Yeah, we did actually live together for. Before moving into the house.
C
So
D
a part of it has been the last couple of months, I'll say where there's been. Yeah, a lot of learning. Most of it is just funny, I will say, like, the transition of moving in together, you always put a little bit more pressure on it than I think there needs to be. It's gonna work or it's not. And there was one time we, like, left the airport and he was like, I hate this. Like, we need to move together. But he is a funny duck. I know some people know this, like, the bath thing. It's not just how many he takes. It's the length of time in the bath. It's not a fun bath. There's no bubbles. It's just a little bit of water.
C
It's a business bath.
B
Yeah.
D
He has the. The tray and he's in there for so long. And he has trouble sleeping sometimes. So I'll get up at like, 5, and I'm like. I'm like a regular morning person. He's like, so inconsistent with his sleep schedule. So it'll be like 5am and he's just like, got like, seven, like, mugs of coffee that are like, half drinking. And he's got his laptop and it's like lukewarm water. And I'm like, this is. Sounds awful to me. And it's just sometimes he'll take another one in the same day, and then he takes a shower. And I just. You. You couldn't pay me to. To build that into my schedule.
C
No, he. At least he's clean. But even on my bachelor party, in our. In the suite that we had in Vegas, he was, like, religiously in the bath. Like, every morning, he'd bath and rope and he would put these face cream on, and he would sit in the bath with this coffee and his cell phone, and he would sit in there for 45 minutes. And I was like, dude, what are you doing? Is that. I'm almost ready.
D
And he's gonna be a little. Maybe a little face mask or a little eye.
C
Oh, yeah, no, he had a full cream on. I think at that point it was like, I didn't even know what he was up to. So you looked for the listeners at
D
home stuffers I gave him. You might have thought they were for me. I got his little eye gel, guys. So that was an interesting one, that it was more just like the consistency, you know? Like some people, like, you want to have a funny cork, but it's like, how much of this is really a cork? And his. I mean, it's through and through him. The other one is how much he sings. I didn't expect that when I first met him. I remember being like, is this, like a facade? He just has so much energy. And I remember being like, there's no way you're actually this all of the time. And I, I'm just, I'm fascinated sometimes, like, watching him, like, he could just go from half falling asleep, and then he'll get up and he starts, like, singing in the kitchen. And it's like, that's what makes it fun. Like, living with him is fun. Because I feel like it's just like a slumber party sometimes because he's just running around like a little madman.
C
There's so many times since I know him so well when he does things on Social in my head, I'm like, oh, people are going to think that that's fake or that's easier. That's not him. It's like, no, he's just him picking up his phone. And like, no, he sings like that. Or like his sports reactions, like, no, those are real. Is pacing around like, those are all him. It's so funny that you say that.
D
And the last one I'll say that will have to figure out in the new house is I joke that when he comes home or he's, like, going to the shower or something, that it's like a ghost snatched him out of his clothes or his shoes because they're just, like, never where you would think clothes or shoes, like, should be. They're not even really next to each other. We have, you know, we have hamper. He's not dirty, like, any. He help. He helps, like, the chore. It's just the clothes of. Why is there a robe in the middle of the living room floor?
C
It's like a random trail of, like, I think he's here because this piece is here, but that's on the middle of the staircase, and that's hanging over the railing. And then all of a sudden, there's like, okay, interesting. I have a bad, I have a bad problem with that, too. I, I, I know. It's. My biggest flaw is, like, when I go to bed at night, instead of the hamper, like, hanging clothes back up, I just lay them next to my bed. And then I'm like, I'll just, like, lay them on the floor. And I was like, I'll just deal with these tomorrow. Now she's like, what are you doing?
D
I'm trying not to put my obsessions on him. I think that my standard is also a little much. So I'll have to, I'll have to learn and, and lighten up a little bit. But, yeah, I'll, like, look at him when he's doing it, and then he'll look back and be like, what? And I'm like, that was a crazy choice.
C
The biggest thing in our marriage living together is that at least if people can admit those things and the other person knows that they know what they're doing is like, that's a little weird. Then that's fine. Like, mine's laying down the clothes thing, and I leave every cabinet open all the time. Yeah. So. But I know it, and I'll work on it. And when I work on it, and I. And she's like, wow, you really did a good job. I'm like, okay, that feels good. So, yes, I am. I might have to keep the segment going and maybe make it a little side segment that we do. And I got.
D
I got.
C
I'm asking the same. I might ask Jason the same question since we're getting to know you here. I'm going to ask him the same question when he. Whenever he gets back. And Jason, stop working. Stop working. Come back. We miss you. And. And then we're going to transition to the pop culture, because you know what? I feel like pop culture right now, it's a pretty intense world out there in the pop culture world. So I'm going to throw some topics at you. Whether we touch them or we don't touch them, whether you're not. I don't even know if you're in the know if you're in the knot, but we're gonna. We talked a lot with Blake about State, Coachella. Okay. Bieber Fever. Everyone's God, Bieber Chella. Week two. Even better. I don't necessarily need to touch on that, but I need to touch on the fact that Stagecoach is coming up, and I'm wondering, have you ever been to Coachella? Have you ever been to Stagecoach? That's how I'm going to start this question. Yes or no question.
D
You would have to drag me by my feet to go to a festival. I. I'm pretty chill. I can do most things, and I could do it if I was, like, with Jason and we were having fun. But, yeah, like, being. Being super hot and dehydrated, you probably have a headache. It's also in those environments, I feel like you can drink, like, 42 White Claws and, like, you still don't feel buzz. You just feel tired.
C
Yeah.
D
You're sleeping. I'm. A lot of times on the ground. I know a lot of people don't have that experience. Experience. But how I would have experienced it when I lived in LA or if I would have gone with friends, would have just been a normal person, like, running around and. Yeah, I. I actually Would rather properly camp than go be around that many people and have just be hungry all the time. Probably.
C
Yeah. I've never been to one of these festivals. I like to consume the content online. I think I'm gonna. I think I'm gonna stand there and do that. Coachella obviously was huge. What I'm curious about, from a business point of view, from a social point of Bieber biebercella dominated our for you pages and it dominated a lot of the media revenue. Is Stagecoach going to be forgotten about? I'm so. I'm curious how that comes to be. When Stagecoach is on. Are we going to consume it as much? Is it going to take a hit financially? Something that I'll probably follow up with Jason on. But tough. It's going to be a tough act to follow up. I'm a believer. Everyone who's listening to this podcast knows it was so great to see Justin back in his element. Are you a Belieber?
D
Oh, my gosh, yes. I saw a post today that said it was like him singing to the camera and he just looked so happy. And they're like, Justin Bieber remembered he was Justin Bieber. And that made me feel so happy. Like, you just those types of celebrities at that level, when you see them go through those, like, hard phases and whether that's mental health or drugs or whatever the heck was going on with him, you just want them to be okay. And seeing at least that he was okay enough to be doing that. Yeah. I could not love him more. Except Taylor Swift. Taylor Swift and Justin Bieber are not friends, which is sad. Oh, yeah. Because it's Selena.
C
Yeah.
D
She's Selena's best.
C
Yeah.
D
But yeah, I do love him.
C
Okay, well, it was great to see him back at it when he was. Saw the one girl who was sitting right on the. On the front row, not on her phone. He started rapping with her. And I got a deep rabbit hole. I found that girl's tick tock and I went into like, her tick tock of like her getting ready for the day and camping out to see him. And then the video of her that her husband took, like watching her and being type woman while she was doing it in the moment. It was so pure. So that was amazing to see. Another thing that's taken up a lot of the airwaves and again, like, have no idea if you have an opinion on it is our Alex versus Alex feud. So how can we possibly talk about an influencer fest that is stage Coachella and not transition to the biggest influencer One of the biggest influencers in the world, which is Alex Earl beefing with Alex Cooper. The daddy gang, the unwell network. Do you have a take on that? Have you been following along? What's your girly take on that?
D
My girly take is that I just want both women to win. Like, I think that they're both badass. I think that they're extremely hardworking people. Alex Serle adopted a pit bull. I don't know if you know that story at all. She has been a really big advocate for fostering. And then she fostered this pit bull named Asia who got adopted and then returned. And everyone was like, please keep her. And she did. And so what Ale Earl? Same with Dave portnoy. Honestly, with Ms. Peaches, what they've done for pit bulls. So on like a personal level, I've always appreciated her for that. And what Alex Cooper has built is just undeniably so impressive. It kind of reminds me of not to bring her up again. But when Taylor Swift and Katy Perry had all that beef, it's like there's three sides to the story, right? Like, there's business, there's that. When you get to that level, I am sure that there's 100,000 reasons why those two could have issues with each other. But I have like an inkling that, you know, like in three years we're gonna see Alex Cooper, like have Alex Earl on and they'll be like a little. A little. Yeah, I think.
C
I don't know if I've heard. I don't know if I've heard that take yet. So if it, if it comes. Yeah, I heard it there first. Everyone's waiting for Alex Earl to spill the tea. Dave Portnel, like you just mentioned, he made tea by the sea and he's trying to put the pieces of the puzzle together for everybody. But a pretty high scale feud that I'm curious to see how it impacts business. I always got a. Jason's taught me. I always got to relate it back to business here. Alex Earl business, it's skyrocketing. I remember to this day. I don't know if you know this, but I mentioned this on the pod. I sent Alex Earl's tick tock to Jason and Evan when she had 80, 000 followers. And I was like, guys, she was just at 30, 000 last week. She's all over my for you page. There's something about it where her engagement's crazy. And they're like, I don't know, I don't know. Certain enough. It was like 500 000amillion, 2 million, 3 million. And then Jason's always like. But I don't get why. What, what, you know, what value she brings. Like she's, she's popular, she's an influencer but to see her add to her repertoire. She's obviously got Earl Actives, I think real actives. I think yeah, real actives with, with her skincare line now. So her business is booming, the Alex Cooper business. There was just an article that came out that employees not too happy with the working conditions. One might say maybe her, her husband getting involved. So we'll see how that plays out. We'll have a report on it when it plays out. We only got a couple minutes here. We gotta stay true to the 30. Did you see Sierra getting announced Dancing with the Stars?
D
No, I actually didn't.
C
That, that is a power move.
D
Smart on that.
C
It is a, it's a power move. We're not going to get into the details of that. I think they're taping the reunion pretty soon. That is going to be talk business wise. Has to be probably one of the most highly anticipated televised events that I think will, will, will get crazy numbers. But yeah, Sierra, she's just like Ariana Maddox. I mean she goes through this situation. She's now the host of, of Love island which is near and dear. I know you said you're not a reality TV girly anymore but man, I still consume it when I can. I try not to miss a Love island season. So to see Sierra in the uprise, we're going to cheer for that. We're going to cheer her on, we're going to support her, we're going to see her dance and we're going to vote for her and I'm excited about that.
D
That is a big power move you got. You got to have positives that come out of bad situations and that is, is honestly an opportunity of a lifetime. So big time, I'll be rooting for.
C
Well, she'll, she'll have enough people supporting her. Before we wrap here. Do you have anything to add to the viewers, Anything to add to the end of 30 minute Thursdays before we, before we hit the stop button?
D
I hope I did okay. The only two podcasts I've ever been a part of have been in the last 30 days. But yeah, I happy to be here and yeah, just. I don't know, maybe, maybe I'll just have to take Jason's spot here and there.
C
Listen, I had Blake like I said on I had you on. I jay you. This isn't like you. Okay, stop missing 30 minute Thursdays. We did this for the people, but we're on it, we're consistent, we're never going to miss one. And we got a nice little Rolodex. If you want to keep going on these business trips without Catherine, without me, you know we can, we can start filling the hot seat with people. But hope you enjoy this episode of 30 Minute Thursdays. As always, give us five stars. Leave a review. Leave any if Jason is on any other business trips, any other people that you would like to hop on a 30 minute Thursday or segments you want us to cover, please let us know. Catherine, thank you so much. I hope as much time doesn't go by without us getting to hang out again. Hope to see you guys soon and thank you everybody for listening to another episode of 30 Minute Thursdays.
A
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B
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C
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A
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Host: Trading Secrets team (main host Jason Tartick away), Guest Host & Co-Host, Special Guest: Catherine Hurley
Date: April 23, 2026
Episode type: Thirty Minute Thursday (topical, more conversational)
This “Thirty Minute Thursday” edition of Trading Secrets is a lively, candid, and personal conversation in which Catherine Hurley joins the show as a guest host, filling in for Jason Tartick during his work trip. The episode is a mix of pop culture commentary, personal anecdotes about moving in together, insights into family businesses, the realities of social media and content creation, and an update on the “Sister Snacking” episode. The hosts also weigh in on current pop culture feuds, influencer business moves, and the hidden chaos of being a new homeowner with a partner.
| Timestamp | Speaker | Quote / Moment | |-----------|------------------|----------------------------------------------------------------------------------------------------------------------| | 02:42 | Catherine | “I do feel like the first time we met technically was on that FaceTime at like 2 in the morning...sourdough bread.” | | 06:27 | Catherine | “I felt influenced without realizing that I was influenced...Their content is so digestible and relatable...” | | 09:17 | Catherine | “We realized our marriage is more important than this business.” | | 13:48 | Catherine | “My viewpoint has changed...I give people so much credit for doing [content creation]. I think it’s brave.” | | 15:58 | Catherine | “A girl messaged me...drove to North Carolina to adopt this dog...She was on the euthanasia list.” | | 18:59 | Catherine | “The bath thing. It’s not just how many he takes. It’s the length...It’s a business bath.” | | 20:18 | Catherine | “You want a funny quirk, but...how much of this is really a quirk?...It’s through and through him.” | | 23:38 | Catherine | “You would have to drag me by my feet to go to a festival.” | | 26:38 | Catherine | “What Alex Earl...has done for pit bulls...I’ve always appreciated her for that. What Alex Cooper has built is...so impressive.” | | 27:27 | Catherine | “I have an inkling that in three years we’re gonna see Alex Cooper have Alex Earl on.” |
This 30-Minute Thursday episode stands out for its blend of real-life partnership banter, business lessons from personal experience, and digestible pop culture discussion. Catherine’s honest insights offer listeners a fresh perspective on the intersections of family, business, social impact, and digital fame. Whether sharing the chaos of life with a content-creating partner or reflecting on viral influencer brands, the conversation feels both inviting and informative—a peek behind the curated social curtain.