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Foreign.
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We are back with another 30 minute Thursday. Now, we're recording this well before Thursday. That's because Catherine and I are in Europe, but we are doing this together. It seemed appropriate given this is the first. First time ever that Catherine co hosted with me, which was amazing. Swifties for Eternity. Olivia Levin, an absolute beauty. So no DAVID on the 30 minute Thursday here, but from Europe, I have the one and only Catherine Hurley. How we doing today?
A
So good. Waking up in Italy has been magical.
B
Magical. I'll tell you what, it has been an amazing, amazing vacation from Santorini to. To Lake Como, two of the most beautiful places I've ever seen in my
A
life by a long shot. Like, you can't even imagine it until you see it and then you still don't even feel like you're actually looking at it in real life.
B
I feel annoyed with myself looking at my. Or listening to myself online. But I'm like, it just seems like AI. Like it literally looks like you put goggles on and you go to a dream place and that's what it is.
A
Yeah. That's the only way to really describe it. Like, it just doesn't feel like that this could actually exist in real life.
B
Yeah. It's not. It is just. It's nuts into food. Yesterday we had our. I had my first plate of spaghetti and red wine in Italy. And when I took a bite, what happened?
A
You literally had tears pooling in your eyes.
B
It was the best, like, highest moment I have had. I mean, that bite of the spaghetti with the saw, the sauce. Oh, my God. I'm gonna go back there tonight, order three plates in the red wine. It was like magical. It's like what. What I honestly have dreamed of.
A
Yeah. I said the only two times I've seen you emotional is like being in love with me and then eating spaghetti.
B
That or. Yeah, the bill's losing.
A
That's very true.
B
Well, what a privilege it is that those are the things that are driving emotion in my life. All right, Swifty's Fraternity. You were in the episode with me. What'd you think of it just being there?
A
I didn't know too much about her and I think my biggest takeaway was how impressed I was with her. Like, as an individual. I think it's really easy to assume what professionally being a fan would look like. And she was just A to Z. Very impressive. Super articulate, fun, light, easy to talk to and an incredible businesswoman.
B
You are a very passionate Swiftie. I mean, what is your take? You're the one that got me into Taylor Swift. What's your take on the. The whole idea of, like, turning that passion into a business and some of the tips and tricks she gave?
A
Well, I'm mostly just jealous because I think that that's just like a. We're in this new age of people, people being able to take something they're really passionate to, and then with the invention of social media, being able to then pair that to, like, scale it. Like, a hundred years ago, you could have been the biggest Beatles fan ever. But, like, how are you going to do anything with that? So I think it was a really creative take on it, but it was also so natural. I feel like she kept talking about how, like, this thing happened and then this opportunity happened, and then she just kind went with it. She didn't force it. And I think that's how easy it was to. To realize, like, it organically is that much of a passion for her. Like, she really is that much of. Of a fan. You couldn't afford, like, someone can't be like, ooh, I see what guy could do here. And like, let me fake this. She's a real one.
B
She's a real one. She is a real one. All right. There's a lot of. I mean, what else did you think, though, from the interview? Were there any questions, concerns, thoughts, takeaways? What were your biggest takeaways?
A
The secret sessions. Being able to get, like, more insight into that was really cool for me, just because I've, like, known that that existed for the last 20 years. But I've obviously never been in the same room with somebody who's like, intimately been around Taylor Swift. I liked that she talked to them about each song and didn't just, like, roll through the record and, like, move on. Like, that's so Taylor to be like, now let me tell you about this one and why I wrote it. And then her book, you know, I've read a couple chapters of it now, and I think I didn't know that she had. Had written that up until, like, the day we did the podcast. And I think showing how much it's bigger than just being a fan of Taylor Swift, and it's such a connection point for two total strangers. I said this to you, like, if I met somebody at a bar and I was like, I love Taylor Swift. And they were like, me too. I'd be like, I don't need to know anything more than that. I would be your friend now. Like, that's how fundamentally connected. I think people who identify with her music as much as someone Like Swifties for eternity.
B
What's your take on the. I think that's. That's like. Yeah, I think it's perfectly said. Especially now. Yeah. You think about the people that are just major fans of anything. It could be anything from, like, Pokemon cards to bands to shows. And the fact that you can make legitimate businesses off it is crazy. I mean, yesterday online, I saw this woman who is a big fan of coaching. Yapping. Yapping is just speaking to camera. She created a yap challenge and did 1.2 million sales of 13 days of these, like, yap masterclasses in the world that we live in today. It is so incredibly wild how you can find ways to monetize. And I think that's a big takeaway from this. Like, the things that you love the most, there's businesses behind those things. What, the whole ticket war thing. Before I get into Olivia's connection to the ticket war thing, with everything that happened with Ticketmaster and Taylor Swift, what was your vantage point as a fan looking to buy a ticket from afar?
A
I think what was so interesting is so many people didn't know it was going to go that sideways with how her tickets were. So most people were just waiting in the little portal and then it went, obviously, so haywire so fast. And obviously most people can't say that their fans would turn their ticket sales into a federal investigation with how intense it was. I think a lot of people blamed her, which was unfortunate. And then. But Olivia's involvement obviously helped so many people. And I think that that, from Ticketmaster standpoint, too, is what their goal was, is that people couldn't monetize what they were doing. But, I mean, it was, like, sad. I think so many people who loved her didn't get to see her because people were, like, seeing it as a financial opportunity.
B
It's like F1. I think I read the other day that's like 1 or 2% of F1 viewers will actually be able to see an F1 event. Given the price point of the T tickets we just saw with the New York Knicks, there were some tickets going for over a hundred thousand dollars. The whole ticket game, to me, has gotten just crazy. I also saw a video of a Spurs fan in New York leaving msg, getting absolutely the shit kicked out of them. I was thinking, like, how tragic that is. Like, that person just spent all that money. And because you're a fan of another team and you're in a city that people are shoulder to shoulder acting like in one wrong turn and you're getting the kicked out of you going to a game. I don't know. It's like the whole ticket thing is crazy. You can't compare the tickets of a sporting event to a Taylor Swift concert or any show, honestly. Well, in some capacity I guess you can. But yeah, the ticket game has changed. It was interesting to hear about the ticket war. What's your takeaway? Like, my understanding. Right. So when we talk to Olivia, she is taking the tickets, finding them through a group of community that are willing to give them up at face value, and then doing the administrative labor of making sure that those tickets are then deployed to fans at a fair price point, the price point she received them at, and then charges a fee for them.
A
I think I said this in the podcast, but I was like, that's so Taylor Swift of the fans. To be like, I don't need to make any money on this. It's more important to me that this gets into the hands of somebody who actually wants to go to the concert and who like, values that. So I think that she was the perfect connection point of making that happen because so many people got scammed. Like, I think I may have said this too, but, like, my friend lost like $2,500. She sent it to somebody who, who scammed her on online. So, yeah, I love that. I thought it was such a wholesome moment.
B
Yeah, I think so too. I mean, brilliant. Honestly. You should get paid for what you do, the work you do. You should get paid for trying to find ways to solve problems. That was a huge problem. You spent a lot of time doing it and you should be rewarded for that. Like, to me, that just feels like a more of a no brainer.
A
Like it was $3. Like, the fact that she got any flack on that is insane to me.
B
Okay, so we do have some new Taylor Swift news this week though. A lot's happening. She just had her new single come out. Give me a breakdown from when we recorded this episode to where we're at now. What is going on in the world of Taylor Swift?
A
So there are some Easter eggs for a hot minute. Even with what she was wearing, she was wearing very Toy Story coated outfits, which is something she's done for a lot of her different eras. So people like, thought some things were going on and then there was billboards popping up with TS all over it. But every time Toy Story has ever come out, it's always like, said Toy Story and like, let alone like 2, 3, 4, 5. So the fact that it was like just ts was like strange and different. So yeah, everyone was right. And that's where we were talking about this earlier. But the Easter egg thing, I think a lot of people who aren't fans of Taylor Swift think that we're like crazy in making it up. But Taylor like really has embedded so many Easter eggs that ended up coming to fruition. So then what? Like most fans, I think consume content versus Taylor Swift fans investigate her content. Like, if you're a fan of Billie Eilish, you're like, wow, she sounded great last night. Where like a Taylor Swift fan's gonna be like, why is she wearing those shoes? What color is her nail polish?
B
But that's because she does that. Right. Like she intentionally leaves these clues as to what's coming next. Some of right. She would. She was wearing the Toy Story colors for a while. You notice that her nail polish was orange right before the Life of a Showgirl was released. So this, I mean they pay so close attention because she gives them reason to.
A
Yes, but because we pay close attention to everything, everything isn't an Easter egg. So that's where it's funny is like we also look like a bunch of goons sometimes because like for eight months every other week people thought Reputation TV was getting dropped and to this day it hasn't gotten dropped. So tied to the Toy Story release. A lot of people think since this is her first country so like 20 plus years that this might be the re release of Taylor Swift debut which is her first album, which was her only like true, true country country album. But yeah, it's a great song. It debuted at number one on Apple. I think it's the most streamed song of all time from a soundtrack already. And then it's their leading country single of the year.
B
So I wonder, I mean, interesting like we. How far in advance? I'm just thinking like if you're someone who sucks at planning. Although I'm doing a good job so far in Europe. Really?
A
You're doing so good. I'm actually incredibly impressed with you.
B
Really? Now the guys might be a Travel Planner 2.0 after this, but how like, okay, I think about my outfit tonight I'm going to wear right? We're going to like we got a nice little setup. Hopefully Evan, don't screw it up. But we have a good, good setup here. And so I'm thinking about my outfit. I'm going to plan my outfit in right when we hang up here, she's planning outfits like six months in advance based on the color of what's coming out. Then in Nine months. I just can't imagine living in a world in which you are planning so far advance everything from what you say and how you say it and what you look. But then I also think about like she is herself, like herself a multi billion billion dollar business. It's like she is like if Amazon was a person, she's Amazon. So like imagine if Amazon didn't plan 10 years in advance. Like they couldn't they plan that far advanced. So it is, it's just a crazy concept that you have one human who's a multi billion dollar business and then that human, from what she wears to how she dresses, to where she appears, to what she does, to how she talks, to the lipstick she wears, the color she wears on her feet, like that has to all be prepared.
A
Yeah. She actually said once on Jimmy Fallon that her plans were three years plus in advance. So when she's planning a tour, when she's planning an album, that means from a very, very, very early stage, she knew about all the re releases that were going to be happening. You know, when she went off the grid for a very long time, when she moved to Europe, she deleted everything from her Instagram for so long and people.
B
How long?
A
Probably like a year.
B
So she just vanished from the planet for a year?
A
Oh, she vanished for more than that. But like her Instagram was like, literally she like deleted everything. And then she. I mean, she hadn't been posting for forever and then deleted everything. And then, you know, when people used to, you'd pull up your Instagram and you'd see like the three pictures in a row and that would like be like a bigger photo. So she did that. And so the first one that came out, it looked like a little like black corner and then a scale and then that she posted into a perfect square of nine. And that was the snake. And so that was the Reputation era.
B
That was when she came back.
A
Yeah. But no one knew what the hell it was. It was like, why is there a gold snake? And that's the only thing on your Instagram. So we obviously knew like a new album was coming, but that was like the biggest switch up. But again, like, you know, with the Eras tour, when she comes out on stage, there's all these different doors and like there's different eras of her, like dancers or dresses. Like debut, Taylor Evermore Taylor. And the very last door was an orange door. And so for literally any other artist, you'd go, that's just an orange door. But that was she. She'd enter an exit through It. So it's because that's where the life of a showgirl was, the next era. And we didn't know that.
B
How many artists, how many, like, realistically, can you take a year off? How do you take a year off and then still become one of the most. Be one of the most relevant people on the walking planet? Like, that seems while. While she takes that year off or the couple years off, do she's still working every single day or what is he. What do you think that looked like?
A
Well, she. From a music standpoint, she took way more than a year off, but like, on Instagram, it was at least that. I actually think it's so smart because it's like overexposure. It's like when you have any artist, you know, you look at like, the big ones like Ariana Grande, Billy Eilish, like, they're not dropping albums every year because people get annoyed of you. Like when. When they can't help that the radio only plays them every 10 seconds. So I think that Taylor knew that at the end of the day, if she didn't go away for a little while, she was never going to be able to recover from public perception with, like, the Kanye stuff. So her being gone for as long as she was, I think, allowed her to plan for a very long time. But also people's attention spans, I think finally moved on from hating her and were ready to re. Receive her. And, you know, she got some flack with the overexposure of Travis, but she's been on a uphill climb since. Since she came back when she said
B
she's planning her life years in advance. You think that's actually true?
A
Absolutely.
B
How?
A
Well, you kind of compared it to Amazon, which is true. Like, Taylor Swift is a business, 100%. But I think that when you actually listen to her talk like she's kind of a nerd. She loves the intricacies, the articulation of, like, her own life. And in that New York Times thing, when she was talking about how, like, she just tries to be as observant as you are when you're 16 years old and everything is a big deal and everything means something. So while it is strategic for, of course money, of course success, of course fame, like she wanted to be, she doesn't ever hide that too. Like when she was like 13, she's like, yeah, I just wanna be famous, and if I am, I will never, ever, ever take it for granted. And she hasn't. But I think she also gets that, that little scratch in her Brain itched. When she can be like, I know how much people will love knowing that I did this because I care about their experiences as a fan.
B
Amazing. Years in advance. All right, speaking about years in advance wedding, we hear that MSG is the place. That's the news that has come out since we've had this podcast. Will her and Travis get married at msg? What do you think?
A
If they do, I will be shocked. I think that is why it's so not her. I mean, I know that there's supposedly a thousand people coming to the wedding, but there's plenty of venues. Any someone would build a venue in six months if they thought Taylor Swift wanted to get married there. But MSG just is like, okay, I do. I've been a Stan of Taylor and Travis since day one. I love him so much. I love them together. But like, MSG is giving Travis. Kelsey would get married there.
B
Yeah. Like, she doesn't get like, wow.
A
It's like, it's like two bros would get married there. Like Taylor. So like, she is so whimsical and like what her dress is going to look like and that's just not going to fit in msg. So I think it's a diversion.
B
Well, the only thing is you need at that level, you need enclosure. Right. You can't have like, I remember Sarah Hyland's wedding and Wells Adams. They were talk. Talking about how there was someone who flew a drone or something or there was someone who was like sneaking in, like over like literally sneaking in with a camera to get stuff. So you think about her. It has to being closed. Like, there can't be any just a free outdoor space because there's too much risk. That's one, two, you need infrastructure that can have like the biggest and best security in the world. And three, it's gotta be in a place that's like, accessible to some of the most powerful people in the world that'll be there. So, like, your options become very limited. Like, I, I know you're get. She's giving the space right now. If you can't see but the fate the face is like, oh, my God, no, please tell me it's not msg, please. But like, where else could it. Where else could you get all that stuff?
A
Surely there are enclosures that can hold a thousand people that are not visible to the public.
B
Yeah, yeah, but I think you think about like the level of security you need is pretty much for something like that is the level of security you need for like a president. Right.
A
Think about how people with wealth have access to. No one has more access because of wealth. And her public poll. She could. She could build her own security team and, like, have. I don't know. I just feel like it. I mean, listen, if she gets married to msg, she better spend a hundred million dollars transforming it, because those photos would be so ugly. Like, how do you make a concert venue or a sports arena look pretty enough to get married?
B
Especially when you compare, like, her engagement photos. Like, how do you. How do you create, like, that artistic vibe in a place like M. Msg?
A
That would hurt. That would hurt me for her if it was.
B
Would you get married in msg?
A
I would not.
B
Wow. Catherine really would not. But Taylor Swift would.
A
I. Well, I would marry you anywhere, but I really prefer to not get married.
B
That's sweet. I love it. Unbelievable. All right, well, anything else on the Taylor Swift run we need to talk about?
A
No, but I. We do need to listen to the song you have.
B
I still haven't listened to it.
A
That's really good.
B
Okay, I'm going to listen to it while I listen to it. I also want to give a shout out. We are on this European tour here, Santorini, then Lake Como. From Lake Como, we are going to Tuscany. Tuscany to Florence, Florence to Venice. And then we are going to Croatia. Croatia. We are then flying into Nice and going to Cannes, France, for the Cannes Film Festival. On the creative side, I'm speaking at a few panels and attending a couple events. Looking forward to that. And then back home to the boys who we desperately, desperately miss. But I want to give a shout out to Papatouille. So Papatouille is. Did you know this? That the Rocks cologne they reached out to me to partner up with. You know that? You want to know another fact Evan told me. I kind of felt embarrassed when he said this because, like, he's like, dude, you're never gonna believe it. And I was like, what? Because he said in front of a group, and I'm like, yo, shut up. Don't even say stuff like that. But he goes. He goes, I talked to the team at Papa to it, and I just asked him a random question. I said, be real with me. Be honest, because we know the answer is no. Does the Rock know who Jason is? And they said yes. They said yes. That probably. Honestly, what they did was they gave him a list of everyone that's gonna be promoting and working with him, and he was probably like, okay. So that's probably the most of it. But he is a dream guest for the podcast.
A
You know, I feel like you should just lean into the fact that he knows you just will that into the world.
B
Just own it.
A
Yeah, I just own it and be
B
like, hey, they said it.
A
Yeah. Be like, he's kind of my friend.
B
Yeah, we're friends. And we're going to give another podcast that's manifesting right there. But Papatouille is his new luxury cologne, and the three scents I have are P21 smoke and bourbon. Give this a little smell here, Catherine, Tell me what you want. I swear, when I. When I spray this, tell me what you think.
A
Oh, I like that one a lot. It reminds me that it would be titled, like, cashmere.
B
Cashmere.
A
Does that make sense?
B
Yeah. Okay, here we go. This is scent number two. Yeah, Isn't that nice? That's like a nice, like, dessert with a whiskey or something. Okay, this is P01 Papa to be P01 Leather and Woods. We'll spray over here so you can have, like, a new, fresh smell.
A
Oh, that's very clean.
B
Yes.
A
That's like you just got out of the shower and you smell so good.
B
That's giving, like, jumped into Lake Como coming out. Okay, the Last 1 is P07. This is Amber in Cyprus. Okay. Also, these bottles are beautiful. Hey.
A
Yeah, they're very aesthetic.
B
I love. Are tough. Now. This has got a very luxury feel to it. Okay, Here we go. P07. This is Amber in Cyprus. Ready? It's right over here. We got a lot of smells brewing over here.
A
That one's also very, very clean. This is giving, like, nice dinner. Nice dinner, Nice dinner, good bottle of wine.
B
Okay. Sounds like I should wear P07 today. That's the Papatui Amber in Cyprus. So of our lineup, all the spots, what has been your favorite memory so far? Favorite memory so far. We're only several days in, but your favorite memory so far, it might be
A
last night because the first couple days, like, so much was planned for us. Like, the catamaran. Like, you can't beat that. The views were insane. We had so much fun. Good music, like, hanging out with our friends. The wedding was also just spectacular. Congrats, Mel and Evan. But I think pet wedding.
B
Holy shit.
A
Absolutely magical. But I think that getting here yesterday, we had to, like, rent a car. There's travel, there's some stress. And so just being able to, like, walk out into the city and find a cute little Italian spot felt like just very us. And it was just the best dinner, the best wine, and then getting stuck in a rainstorm, like, it was just really Romantic. And we had a great conversation.
B
Yeah, we. We probably got there. I don't know, let's call it 7:30. 8. We left at like maybe 11:30. Last one's in the whole place. In the midd of this dinner, a massive rainstorm comes in so much that it hails. Everyone clears out. We keep ordering wine. The owners and end up, like, sitting down, having dinner behind us. Not even. We're like, they don't even care that we're here. Like, we. We would have had to ask. Like, we went to their table, like, hey, guys, can we get our check? That's the European way. But I. I just don't know if I've ever seen a place as magical as Lake Como.
A
No. I also felt like not only did they not really care that we were there, it was almost like we were like, mildly inconvenienced. Like, when I asked for that final glass of wine, she was like, what? And I had to ask like three times. So it was just kind of like we were just hanging out there, intruding on their space at the end. But it was. Yeah, it was such a good night.
B
I think the. The sunset cruise I posted on my Instagram, but the views from Santorini, looking at the. The Greek island of Santorini from the water. The water is the most beautiful, magical blue you can imagine. And I mean, just like, I've never seen anything like it. Like, you got to go to my Instagram and check out that sunset cruise. That was amazing. And there's something like. Here's how I would describe Santorini. Sexy. Like Santorini sexy in Santorini. You know, it's. Santorini is sexy. Okay, here's how I describe Lake Como. It's just romantic.
A
Yes.
B
This beautiful, like, you know what I'm saying? Like, you bang in Santorini and you make out in. In Lake Como.
A
Yeah, I'm gonna. I'm just gonna let you lean into that one. I. I concur, though. You are correct.
B
Okay. I also. This is a finance podcast, so I do have to give some trading secrets on the podcast side. With finance, the best way to travel when you are traveling abroad is to use point multipliers. So what does that look like for American Express? I have. I strategically. Oh, this is a little Taylor Swift. Ish. Several months in advance. I knew that we would have huge costs, so I got a new American Express card with a good introductory bonus. 350,000 bonus points if you hit the certain dollar amount. I knew that we would hit that dollar amount with furniture. So all stuff for the house has on this credit card. And I've earned 350,000 point multiplier. Now while I'm just. Can you do me a favor as your Internet working, Google the value of 350,000AmEx points while you're googling the value of those points at Hilton, they did a bonus transfer where I could transfer my American Express points to Hilton. And for every thousand points I Transferred, I got 2400 points from Hilton. I then went to one of the nicest Lake Como hotels. I looked at how much it was per night in points while we're staying here. It's around a million 1.3. I didn't even tell you this. 1.3 million on average points to stay there. But on Friday night it was 170,000 points. So I took roughly around, I think it was like, I don't know, whatever, do the math. It was like 70,000 ish points from Amex, transferred them to Hilton. I got 2.4x that. So then that based on the, the points I had, I, that it gave me enough 170,000 and I got that room on Friday night in Lake Como that typically goes for over a million points. With the bonus transfer and timing it right, going on the right night, it's pretty sweet. So one of the big things you could do with airline points, AMEX points, all different points, is they will have transfer opportunities where you'll get multipliers. If you take your points from like, let's say that airline and bring them to another airline, it's like buying loyalty. So you can do, you can get like three, four times points at the right time.
A
Is there a service that like teaches you this or does this for you?
B
Well, the points guy, I mean, I mean, first of all, your answer is there's a lot of services. The one I recommend, because he's been on the podcast twice now is the points guy. He's got an app. You can go on there and they can, they have calculators, they can do all this. They can help you through this all and calculate like what the value your points are. Did you, did you, did you get it up? 350,000 points? 350,000Amex points is equivalent to what $2,100
A
is a statement credit. $3,500 when redeemed for flights through MX Travel, or 35 to 7,000 plus when transferred strategically to airline or hotel partners. Roughly 1 to 2 cents per point, sometimes higher on a premium cabin flight.
B
See, there you go. The transfer was the biggest value there so that's what you got to do. You got it. You got to do that, that transfer.
A
I'm going to leave that, I'm going to leave that point transferring to you point transfer guy.
B
The other thing too is. Oh my God. Do you want to know how much. We did not buy these, by the way. We did not buy these. A lay down flat to go from JFK to Athens was $13,000 per lay down flat or 450,000 points. Absolutely insane. We sat and we had our own two chairs in economy by ourself and it was, we put the arm seat up. It was fine. It wasn't the best, but it was fine.
A
Yeah. Travel is never going to be your favorite, anyone's favorite thing to do. So I would rather have a slightly less comfortable flight and spend money on other things than like splurge. I know some people are very much the opposite of that. But I would have to be like a billionaire to spend $30,000 on a flight that's just, just down the toilet to me.
B
13. Well, especially when the alternative is like less than a thousand dollars. You know you look at the alternative in economy flight, it's like less than a thousand dollars or 13 to $14,000 to lay flat. Like get the out of here. It's crazy.
A
This reminds me of like when people like will dog on like men more in particular. But like we used to go to war. Like we can, we're still. Well, we're literally in war. But like when we think about making ourselves uncomfortable for a little while, like we can do it. We don't need to, we don't need to lay down for eight hours.
B
Deal with it in the way to beat jet lag, by the way. Take a red eye, land and go right to it. So we landed, we went right to the catamaran. We were so tired. Powered through, but then got to bed at that night I slept probably 12 hours the next day. And honor we are so Euro 2026. Next stop is Tuscany. We have a long time between now and Tuscany. But Katherine, thank you for joining me on this 30 Minute Thursday. David, we missed you. But Katherine, always, always a pleasure. Got anything you want to leave us with?
A
No, just happy to be here.
B
Happy to have you here. Hope you guys thought this was another episode of Training Secrets. One you couldn't afford to miss. Making that money money wait on me Making that money Living that dream.
This special "Thirty Minute Thursday" comes from Europe, as Jason Tartick and Kathryn Hurley co-host from Italy. The episode blends travel reflections with an in-depth recap of their interview with Olivia Levin, who has leveraged Taylor Swift fandom into a thriving business. Discussion covers entrepreneurial lessons from "passion economy" trends, the chaos of ticket sales for mega-events, the shifting nature of fan culture, Taylor Swift’s business acumen and PR strategies, and practical trading secrets for travel (using credit card points, avoiding travel overspending, etc.).
True to Jason’s upbeat, conversational style, the episode is filled with humor, personal anecdotes, and banter. Kathryn provides enthusiastic fan insight, and both hosts openly marvel at the blend of travel joy, pop culture, and money wisdom. The tone is warm, friendly, and accessible, making even the deeper financial strategies easy to grasp.
This episode is a must-listen for those interested in:
As always, Trading Secrets delivers both practical financial wisdom and a fun, human peek behind the scenes.