In this episode of Trading Up, host Jim Fitzpatrick sits down with Gareth Kelly, the partner leading Data and AI for EY in Northern Ireland, to demystify artificial intelligence for modern enterprises. Rather than simply using AI for small productivity bumps, Kelly explains how companies must completely redraw their business processes to stay competitive.

The conversation explores how AI can be leveraged to achieve three core objectives: making money, saving money, and managing risk.

They explore the critical differences between generative AI and "agentic" AI, alongside practical use cases showing how AI is currently transforming traditional finance departments; empowering enterprise sales teams with AI co-pilots; and cutting costs in procurement.

Beyond the technical adoption, Gareth details the necessary ethical guardrails for data security and explains why human creativity and business acumen are more vital than ever. Whether you lead a lean startup or a large PLC, this episode provides a strategic roadmap for navigating the AI revolution.

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