In this inspiring episode, we sit down with 27-year-old entrepreneur and social media sensation Olivia McVeigh. Diagnosed with alopecia at a young age, Olivia transformed personal adversity into a thriving portfolio of purpose-driven businesses. Tune in to discover how she founded Ireland's first wig workshop, built a highly successful bridal makeup enterprise, and became a leading voice in influencer marketing.

Olivia shares actionable insights on how founders can leverage platforms like TikTok to build authentic personal brands, showcase behind-the-scenes content, and connect with niche audiences.

We also dive deep into the meteoric rise of the Girls Group Chat podcast, exploring community building, Patreon monetisation, and the power of unapologetic authenticity in modern media. Whether you want to scale a specialised business or master social media storytelling, this episode is packed with essential entrepreneurial lessons.

Brought to you in association with EY. The views and opinions expressed by guests on this podcast are their own and do not reflect the views or positions of EY or its other member Firms. EY proudly sponsors the Trading Up podcast but does not endorse or take responsibility for any statements made by individual guests. The Trading Up podcast is for informational and entertainment purposes only and does not constitute professional advice.

Supported by - Queen’s Business School at Queen’s University Belfast offers world-class undergraduate, postgraduate, and executive education. The mission of Queen’s Business School is to educate and explore for the benefit of business and society. QBS is triple-accredited, an accolade which puts it in the top 1% of business schools in the world. As a member of the Global Business School Network, the School is connected through strategic partnerships across the globe. QBS engages with the business community to develop principled and effective leaders, provide student and graduate talent, and harness innovation through academic expertise.

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Authenticity, Adversity, and Algorithms: How Olivia McVeigh Built a Social Media Empire