The Business of Books: Turning Sports Greats into Children's Icons

Summary

Tranquilo Sports Talk

Episode: The Business of Books: Turning Sports Greats into Children's Icons
Date: April 9, 2026
Host: Stay Tranquilo Network
Guests: Steve Claire (creator of the Goat Series), Friends of the Host

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Episode Overview

This episode explores the intersection of sports greatness and children’s literature, focusing on the "Goat Series"—children’s books that reimagine legendary athletes as literal goats, simplifying their life stories for young readers. Through lively, barbershop-style banter seasoned with Miami sports flavor, the hosts and guest Steve Claire dissect greatness, legacy, and the process (and legal maze) of turning superstar careers into teachable tales for kids.

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Key Discussion Points & Insights

1. What Makes an Athlete “Great” (01:00 – 02:00; 06:37 – 11:59)

• Steve Claire offers a hot take: “Longevity has nothing to do with greatness. Greatness is about being a dog. Greatness is in your blood. If you're 17 years old and they're calling you the king already, it's hard to build and be great. And that's what he was. He didn't put in the work. Kobe put in the work. Jordan put in the work. Barkley, D. Wade, these guys put in work. D. Wade put in the work. Ron didn't put in the work.” (01:00, 06:37)
• The hosts debate on what truly defines “GOAT” status—work ethic, killer mentality, and pioneering achievements vs. mere career longevity.

2. The Goat Series: Concept and Creation (02:02 – 03:42)

• Steve Claire:
  • Describes the Goat Series as “biographies of the greatest athletes of all time turned into goats in a world of humans.” (02:02)
  • Each book follows stars like Brady, Serena, Messi, Jordan, Tiger, Gretzky, and Babe Ruth from childhood to after their careers.
  • Focus: Not just successes, but “the downs as well, the ebbs, the flows, and all the important things that go into being the goat.” (02:02)
  • Inspiration: After searching in vain for similar books, Steve started the project in April 2024.
  • Process: Self-taught—managing everything from research, writing, illustration, and printing logistics. (03:13)

Notable Moment

• Steve: “If I don't do this, I'm going to be kicking myself forever.” (02:55)

3. Legal and Licensing Challenges (03:43 – 05:10)

• Writing about living athletes is “a legal gray area.” (03:52)
  • “You could write a biography about anybody as long as everything you write is truthful." (03:56)
  • Fictionalized stories using their likeness (e.g., “Tom Brady the Goat searching for chowder in Boston”) would require licensing.
• Hired an IP attorney: “That is the most important thing with any of this, is making sure that everything is done in balance, 100%.” (04:44)

4. Building the Book Series (05:10 – 05:56)

• First book: Michael Jordan (took 4-5 months).
• Blueprint allowed quick expansion: Brady, Serena, Messi followed.
• Fan demand for more: Ronaldo was a frequent request at Fanatics Fest 2025 (05:35).

5. The GOAT Debates: Basketball and Beyond (06:37 – 14:01)

• Roundtable on LeBron vs. Jordan, with Steve favoring “Steph over LeBron” for impact and winning more rings. (07:12)
• Rich nostalgia and Miami bias: discussion of Dwyane Wade’s often-underappreciated greatness compared to Harden and even Kobe. (08:36)
• Cultural commentary on “killer instinct,” with stories on Kobe and Jordan’s legendary work ethic.
  • Steve Claire: “There’s no other Kobe and there’ll never be one.” (09:52)
  • Kobe’s Mamba mentality and Tim Grover’s influence cited as key to legendary athletes.
• Tiger Woods, Gretzky, Babe Ruth, and Serena Williams join the conversation as cross-sport GOATs—pioneers who did what was never done before. (12:40)

Memorable Quotes

• “He is the biggest killer when it comes to athletes. Him and Brady… want to put their foot on your throat and just not let go and just go harder and harder.” – Steve Claire (11:59)
• “Tiger, like, knowing that Tiger was like six strokes back, and they're like, I'm gonna lose this tournament… you might look confident, but in the back of your head, you're scared shitless.” – Dave (12:18)

6. Expanding the Goat Series: More Sports, More Legends (13:15 – 14:09)

• Steve’s long-term vision: “This is a series that’s going to live forever… Tom Brady will be the goat, and his story is not going to be tarnished.” (13:34)
• Future goats: expanding to Muhammad Ali, Simone Biles, Kelly Slater, Shaun White, Usain Bolt, Michael Phelps, Lewis Hamilton, etc. (14:01)

7. Local Miami Sports Goat Debates (14:09 – 16:32)

• Light-hearted, rapid-fire Miami Marlins and Dolphins GOAT “draft”:
  • Marlins: Beckett, Conine, Pudge Rodriguez, Miguel Cabrera, D-Train, Jose Fernandez, etc. (14:54)
  • Dolphins: Zonka, Shula (coach), Jason Taylor, Zach Thomas, Paul Warfield, Bob Griese. (15:53)
• Shula automatically considered for top 10 sports coaches. (16:20)

Notable Quotes

• On expanding: “This is an awesome concept… It’s a very creative concept.” – Steve’s Friend (16:37)

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Notable Quotes & Memorable Moments

• “If I don't do this, I'm going to be kicking myself forever.” – Steve Claire (02:55)
• “Longevity has nothing to do with greatness. Greatness is about being a dog.” – Steve Claire (01:00)
• “He didn't put in the work. Kobe put in the work. Jordan put in the work.” – Steve Claire (01:03)
• “You could write a biography about anybody as long as everything you write is truthful." – Steve Claire (03:56)
• “The things that these goats did had never been done.” – Steve Claire (12:41)

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Important Timestamps

• 01:00 – What is greatness in sports? (Longevity vs. work ethic debate)
• 02:02 – Origin and explanation of the Goat Series books
• 03:43 – Legalities of writing biographies about living sports figures
• 05:10 – Building the series: Jordan first, then Brady, Serena, Messi
• 06:37 – LeBron vs. Jordan, Steph debate heats up
• 08:36 – Miami bias: D. Wade, Kobe, and work ethic
• 09:57 – Kobe’s legendary practice story, Jordan’s golf prowess
• 11:13 – Roundtable: Who’s in your “GOAT” pantheon?
• 12:15 – Tiger Woods’s intimidating presence
• 13:34 – The Goat Series vision for the future
• 14:54 – Marlins and Dolphins GOAT breakdowns

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Takeaways

• The Goat Series uses sports legends’ stories to teach kids about resilience, hard work, and adversity, not just highlights.
• Laws around athlete biographies are nuanced, requiring careful navigation between fact and licensing.
• Miami sports culture, fierce GOAT debates, and nostalgia make for engaging, passionate podcast fodder.
• The concept has legs (or hooves!) for endless expansion, crossing sports, eras, and cultures.

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“This is an awesome concept… watch your content grow.” – Dave (16:43-16:52)

Transcript

[Sport Clips Fan]

As a fan chosen for the halftime challenge, I love sports for a chance

[Steve Claire]

to win the big prize.

[Sport Clips Fan]

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[Steve Claire]

Tear up his comically large check.

[Sport Clips Fan]

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[Dave]

It's.

[Sport Clips Fan]

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[Steve Claire]

Longevity has nothing to do with greatness.

[Steve's Friend]

No.

[Steve Claire]

Greatness is about being a dog. Greatness is in your blood. If you're 17 years old and they're calling you the king already, it's hard to build and be great. And that's what he was. He didn't put in the work. Kobe put in the work. Jordan put in the work. Barkley, D. Wade, these guys put in work. D. Wade put in the work. Ron didn't put in the work.

[Dave]

That's gonna get some people.

[Steve Claire]

That's the clip.

[Dave]

Yeah, we're gonna get some people going. All right, all right, all right. We are here. Super bowl week, San Francisco, on Meteoro. We got Dave and we got Steve. What's your last name?

[Steve Claire]

Steve Claire.

[Dave]

Claire. Steve Claire. Honestly, this just came out, so. So we're gonna just chop it up here. The concept of this, so you guys can take a look. You see it here on the table? Got the Goat series books. So, Steve, tell us a little bit about this.

[Steve Claire]

Sure. So the Goat series are biographies of the greatest athletes of all time turned into goats in a world of humans. So we took Brady, Serena, Messi, Jordan, Tiger, Gretzky, Babe, and we turned them into goats. And it's their life story from when they grew up, all throughout their career and after their career. We touch on all the. All their philanthropy, how well they took care of their body in regards to braiding. And the goal is to really teach kids not just about what they see with the successes, but the downs as well. The ebbs, the flows, and all the important things that go into being the goat.

[Dave]

It's a sick concept. I mean, the artwork's great when you open up the book.

[Steve's Friend]

Yeah.

[Dave]

It's that storytelling aspect.

[Steve's Friend]

Right.

[Dave]

Like being able to showcase, like you mentioned, from day one of being little Brady to now being the goat in football.

[Steve Claire]

Absolutely. So I had this idea well over half a decade ago, and I kept going on Amazon and I'm like searching for it and it doesn't exist. And then April 2024, I'm like, you know what? If I don't do this, I'm going to be kicking myself forever.

[Dave]

Yeah.

[Steve Claire]

So started putting pen to paper, doing some research. At the time, I was actually reading Michael Jordan's biography, which is like 600

[Steve's Friend]

pages

[Steve Claire]

dumb that down into a children's book. But then like really crafting it so it actually had some great flow. And then going through the journey of hiring an illustration team and learning how to get printers, learning how to do distribution. Everything you see was self taught.

[Dave]

That's impressive.

[Steve Claire]

That's awesome.

[Dave]

That's impressive. So how. How's the logistics of writing about these guys? Right. Like, do you have to get approval on any of this? Like, how does that work? You work with their team?

[Steve Claire]

No. So it's a gray area.

[Dave]

Okay.

[Steve Claire]

A legal gray area.

[Dave]

There's always a gray area.

[Steve Claire]

So you could write a biography about anybody.

[Dave]

Okay.

[Steve Claire]

As long as everything you write is truthful.

[Dave]

Right.

[Steve Claire]

So I can't do a book of Tom Brady the Goat or Tom Brady the Adventures of the Goat, where he goes through Boston searching for the best chowder.

[Steve's Friend]

Yeah.

[Steve Claire]

That is using his likeness in a children's book.

[Steve's Friend]

Good book, by the way. That could be a good book. Keep that on the back burner.

[Steve Claire]

It's on the back burner. Once I get the licensing. That's the first.

[Dave]

Okay.

[Steve's Friend]

Got you.

[Steve Claire]

So biographies you can write. Okay. So all these books are perfectly fine.

[Dave]

Got it.

[Steve Claire]

Do I want their blessing? One million percent. That would be the best. But I have, you know, crossed all my T's and dotted all my eyes when it comes to the legal sense of it.

[Dave]

Yeah. It's awesome. And you did that yourself?

[Steve Claire]

No. Okay.

[Dave]

Because I know you've been doing a lot of this.

[Steve Claire]

That's where I hired a great IP attorney and like, whenever I had a question for her, I'm like, this is going to be a $400 phone call. But it's like, you got it. Exactly. You got to pay for that stuff. Because that is the most important thing with any of this, is making sure that everything is done in balance, 100%.

[Steve's Friend]

So which one of these did you start with? Was it Brady?

[Steve Claire]

Jordan.

[Steve's Friend]

Jordan.

[Steve Claire]

So Jordan was the first book that took about four or five months to complete. And then once we had the Jordan book, I went Brady, Serena, and then Messi. And once we had the Jordan book, we kind of had the. The blueprint for the rest of the series.

[Steve's Friend]

Well, listen, I. I already told you this. Before we start recording, I need my Ronaldo goat book.

[Steve Claire]

That's fair enough. Listen, when I. When we. We activated and we launched the series at Fanatics Fest.

[Steve's Friend]

Yeah.

[Steve Claire]

Back in June 2025, the amount of Ronaldo fans and listen, it's a conversation. You have the LeBron fans or the LA Flop fans who will come. And I'm not even going to call it debating, because they don't debate. They just. They just about what he's been doing the longest. And it's hard to explain to someone who doesn't understand what they're talking about that longevity has nothing to do with greatness. Yeah, greatness is about being a dog. Greatness is in your blood. If you're 17 years old and they're calling you the king already, it's hard to build and be great. And that's what he was. He didn't put in the work. Kobe put in the work. Jordan put in the work. Barkley, D. Wade. These guys put in work. D. Wade put in the work. Ron didn't put in the work.

[Dave]

That's going to get some people.

[Steve Claire]

That's the clip.

[Dave]

Yeah, we're going to get some people going.

[Steve Claire]

We're in San Francisco right now. I'm 40 years old, so I started watching basketball, you know, sometime in the 90s. Big Jordan fan through the years. You see what greatness is on my round. Mount Rushmore. I got Steph over LeBron. Really? Yes. I got Steph over. How do you score points in the NBA? Who's the greatest shooter of all time? How many rings does Steph have in LeBron's era? Who has more rings, him or Steph?

[Dave]

Steph, if you're great, you got to win.

[Steve Claire]

How do you have a losing record in the Finals?

[Dave]

Dave over there is losing his shit

[Steve Claire]

over there being great.

[Steve's Friend]

This is my. This is going to be my dad's favorite episode, by the way. My dad is not a LeBron guy. He's a Jordan. He's a Jordan. Jordan's his favorite player, and Jordan's like. He's, like, always battling Jordan over LeBron. So keep going.

[Steve Claire]

Even a battle, and it's. You just look at the. The great statistics, the greatness that Jordan brought. Yeah. If Jordan in the mid-90s was like, hey, Chicago, I'm going to go to the Knicks and we're going to create a super team. Hakeem. Yeah, you're coming. All right, Charles. Charles, you good? All right, then you put Hakeem Charles, Jordan, probably Steve Kerr going with him. Imagine that team. That team's winning 10.

[Dave]

I don't even know if they lose a game.

[Steve Claire]

They're winning 10 in a row and 10 championships.

[Steve's Friend]

This is where I'm going to have to stop you in the sense of LeBron. Heat is the best LeBron we got.

[Steve Claire]

Here's the thing, bias.

[Dave]

I don't think LeBron was together was sick, too.

[Steve's Friend]

Yeah.

[Steve Claire]

LeBron wasn't even the best player on that team. Wade was a star of that team.

[Steve's Friend]

I. I agree that Wade was.

[Steve Claire]

Wade got a ring before LeBron 100,

[Steve's Friend]

but I hate defending.

[Steve Claire]

Wade got a ring before LeBron even came to Miami. No, I agree.

[Steve's Friend]

I think.

[Dave]

I think that 06 finals was so.

[Steve's Friend]

And what's crazy is that people. People, like, I always see the. The new argument of, like, James Harden versus Wade. Like, people, like, it's crazy to think. And I get it. Like, obviously, we've saw it firsthand in Miami. Like, people really don't realize how freaking good Dwyane Wade really was. Like, I. Yeah, I used to go to battle, and you're definitely going to disagree with this take, but I used to go to battle of D. Wade was actually better than Kobe. And so that was my. That was my. My, my LeBron Jordan.

[Steve Claire]

What I love about D. Wade, Kobe, Jordan. Yeah, Barkley, they all worked with Tim Grover.

[Steve's Friend]

Yes.

[Steve Claire]

Yeah. So working with Tim was like a rite of passage for these godly athletes, these guys who really wanted to go above and beyond and become the greatest.

[Dave]

Yes.

[Steve Claire]

That just wasn't LeBron.

[Dave]

That's. I mean, it's fair. I mean, you talk. You hear what, like, LeBron does with his body, and, you know, that's like more of like, a modernized version of. Of, like, I guess what you do when you're an athlete. Right? That Tim Grover thing. I mean, the connection between him and Kobe. Right? And just like, that Mamba mentality. Right? Like, that's. That's one of one. And that is that connection of, like, Tim Grover and that connection with Kobe, because Kobe Just did shit differently.

[Steve's Friend]

Yeah. Yeah.

[Dave]

That to me, like, I will say that Kobe is like, there's no other Kobe and there'll never be one.

[Steve Claire]

Yeah. And LeBron has that story about when the, the U.S. team was playing in Vegas. And after that first night, they had a game. Owen packs to the hotel and all the guys went out that night, and they came back at 4 in the morning, and Kobe was sweating in his sweats, just left the gym at 4, 4:30 in the morning for his first workout of the day while the rest of them are coming back from the club. And they all looked at that like, oh, that's greatness. We're boys. Kobe's a man.

[Steve's Friend]

But you know what's crazy too, is that on the other note with Jordan, because Jordan's a killer and Jordan's got the same mentality, but Jordan was also somebody who would go play 36 holes of golf and still kill you that same night.

[Steve Claire]

36 holes, probably two, three stones. Exactly. And then kill you. Exactly, exactly.

[Steve's Friend]

So he, he was.

[Steve Claire]

Oh, man.

[Steve's Friend]

I, he. If there was somebody that I would like, my dream golf pairing would be Michael Jordan. Just to see, first of all, how competitive he is. The, the crazy bets that he's, the stories are that he does on the course of just how, like, he just never shuts off that, that killer, like he wants to beat you in everything. And that's who he is.

[Steve Claire]

That's a goat. Let me ask you guys. Yeah, the goat. Who's your all time? Like, if you pick, you say the goat in your head, who are you picturing?

[Dave]

Tiger's definitely in that picture. And Jordan, I would say Tiger and Jordan are like my, my top two.

[Steve's Friend]

For me, it's, it's Jordan in terms of like, what's synonymous with what I think the goat is. It's also because that, that argument, right, like the, the Jordan LeBron thing, like in football, it's kind of been already crowned, right? Brady? It's kind of almost universal. Even, Even with golf, like tigers, pretty universally proclaimed as a goat. Jordan is one that I see as the goat as well. But it's one that they, they, they debate till kingdom come whether it's, you know, Stephen A. And, and, and stuff. So I think that's like, that automatically also just triggers it because I've heard the word term goat so much with Michael Jordan that he's the first person that always comes to my mind.

[Steve Claire]

He is the biggest killer when it comes to athletes.

[Dave]

Yeah.

[Steve Claire]

Him and Brady are probably the two biggest that just want to put you down, put their foot on your throat and just not let go and just go harder and harder.

[Dave]

That was Tiger, too.

[Steve Claire]

Tiger,

[Dave]

like, knowing that Tiger was like six strokes back, and they're like, I'm gonna lose this tournament. It's like he just had that aura to him. Just like mj, just like Brady, where it's just like, in the back of your head you might like. Well, not even in the front, you might look confident, but in the back of your head, you're scared shitless.

[Steve Claire]

Yeah. And the thing about Tiger, like, his numbers were godly.

[Dave]

Yeah.

[Steve Claire]

Like, the things. So Tiger Gretzky, Babe George, another one. The things that they were doing had never been done. Serena. The things that these goats did had never been done. When. When. When Babe Ruth switched from pitcher to left field.

[Steve's Friend]

Yeah.

[Steve Claire]

First season, 13 home runs. Second season, 29 home runs. When Babe hit 29 home runs in a season which, like, doesn't sound like that much, the next after him was like, 10.

[Steve's Friend]

Yeah.

[Dave]

Yeah.

[Steve's Friend]

Crazy.

[Steve Claire]

Full teams weren't putting up 20 home runs, and he was hitting 29. And then he went to the 30s and then eventually over 50.

[Dave]

Yeah.

[Steve's Friend]

Yeah.

[Dave]

I'm just here, like, thinking, like, who are your next goats?

[Steve Claire]

Oh, dude.

[Steve's Friend]

I.

[Dave]

Literally, there's generations I need to go by to be crowned a goat. Right. So there's that facet. But there's obviously other people that have been very successful in their careers.

[Steve Claire]

This is a series that's going to live forever. And that's the great thing about the series, is that this doesn't have a shelf life. Right.

[Steve's Friend]

Yeah.

[Steve Claire]

Tom Brady will be the goat, and his story is not going to be tarnished.

[Steve's Friend]

Yep. Yeah.

[Steve Claire]

Same thing with all these guys.

[Steve's Friend]

Yeah.

[Steve Claire]

So our goal is to first put out a goat series book for most sports. I. I want to touch everything from Muhammad Ali, Simone Biles, Kelly Slater, Shaun White, like, Usain Bolt, Michael Phelps.

[Dave]

Lewis was the one.

[Steve Claire]

I was Hamilton.

[Steve's Friend]

Yeah.

[Steve Claire]

We want to hit all of those until. And then we're going to start doubling up on sports and going beyond that.

[Dave]

Right.

[Steve Claire]

The 10 year goal for this Miami Dolphins, they got at least five goats on their team, right?

[Steve's Friend]

Y.

[Steve Claire]

Right. The Marlins, I don't know if they have five goats

[Dave]

would probably be like, yeah, like Beckett.

[Steve Claire]

Here we go. I got a spread.

[Steve's Friend]

Juan Pierre, Miguel Cabrera.

[Dave]

Miguel Cabrera. Jeff Conine, Pudge. You know, like that arrow on. You know, we won a couple.

[Steve Claire]

I'll bring up the. I'll bring up the.

[Steve's Friend]

The fences. I mean, the Marino book is the Marino. The second you create a Marino Go.

[Steve Claire]

I have right here.

[Steve's Friend]

Run to buy 17.

[Steve Claire]

I have right here. I spreadsheeted out five goats from every team of top of the top four.

[Steve's Friend]

Okay.

[Steve Claire]

Leagues in the U.S. i got the top five from. So you tell me. The Florida Marlins.

[Dave]

Let's hear it.

[Steve Claire]

Who are the top five goats?

[Dave]

I'm asking you. Okay, you're asking us. Miami Marlins.

[Steve Claire]

Yeah.

[Dave]

I'm gonna go. Beckett in there?

[Steve's Friend]

Yeah.

[Dave]

Conine.

[Steve's Friend]

Yeah. Mr. Marlin's got to be in there.

[Dave]

Pudge Rodriguez.

[Steve's Friend]

It's tough because, like, Miguel Cabrera, like, he was awesome with us, but he really became.

[Dave]

Yeah.

[Steve's Friend]

Disgusting on the, the Tigers.

[Dave]

Miggy is definitely. I feel I got to be in there.

[Steve's Friend]

I mean, it's different because, like, local guys.

[Dave]

D train.

[Steve's Friend]

Oh, yeah.

[Dave]

I was just a huge D train guy.

[Steve Claire]

So Beckett is on there.

[Steve's Friend]

Yeah, yeah.

[Steve Claire]

After that, my Glo in there. After that, we got Luis Castillo.

[Steve's Friend]

Oh, yeah.

[Dave]

Luis Castillo. Yeah.

[Steve Claire]

Jose Fernandez.

[Steve's Friend]

Yeah.

[Dave]

Yes.

[Steve Claire]

Ramirez. And Stanton and Stannon. I don't know.

[Dave]

I, I, I think we gotta, we gotta marinate that list a little bit.

[Steve Claire]

Give me another team. Who else are you guys rooting for? The Dolphins.

[Steve's Friend]

Who do you have for the Dolphins? I'm curious. I want to see.

[Steve Claire]

Who do you think?

[Steve's Friend]

All right. So obviously, for sure. Zonka. Zonka on there.

[Dave]

Shula.

[Steve's Friend]

Oh, Jason.

[Dave]

Jason Taylor.

[Steve Claire]

Shula's not in there. Taylor's on there.

[Steve's Friend]

Zach Thomas.

[Steve Claire]

Zach Thomas.

[Dave]

Yep.

[Steve Claire]

And now we're. We're going old school.

[Steve's Friend]

Old school. Paul Warfield.

[Dave]

Greasy.

[Steve Claire]

Greasy.

[Steve's Friend]

Oh, okay.

[Steve Claire]

Oh, yeah. That's a good five.

[Steve's Friend]

That's a good five.

[Steve Claire]

That's.

[Dave]

Should Shula be on that list? I mean, he's not a player.

[Steve Claire]

No, but we do. Have we the top 10 coaches of all time.

[Dave]

Shula's number one. Number one.

[Steve's Friend]

Belichick's not even a First Battle hall of Famer, Right?

[Steve Claire]

Crazy.

[Steve's Friend]

No, it's sick, man.

[Dave]

That's sick. And then you get into, like, entertainment. Like, there's so many different facets that you can get into.

[Steve's Friend]

This is an awesome concept. Yeah, yeah, yeah. It's an, it's very creative concept.

[Dave]

Very cool. Well, good luck. Well, first off, congrats and definitely good luck, you know, moving forward with all of.

[Steve Claire]

Watch your content grow. Thank you, man.

[Dave]

Absolutely, man. Appreciate it, brother.

[Home Depot Announcer]

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