In this episode of Transform Tomorrow Today, Dr. Alia Al Serkal, Head of People Learning and Growth at du Telecom, shares how the UAE’s leading telecom and digital services provider is transforming its workforce through innovation in learning and development. With more than 9 million individual customers and 100,000 businesses served, du is ensuring its 2,000 employees are future-ready through a groundbreaking Digital Talent Program.

Dr. Alia explains how du is preparing employees for the era of AI, big data, and digital transformation while embedding core values such as empathy, curiosity, and collaboration. From self-nominated learning pathways to mentoring and coaching initiatives, du is building a culture of growth, inclusivity, and human communication. This conversation explores how organizations can democratize coaching, foster a growth mindset, and scale learning for multi-generational and multicultural workforces.

About du Telecom

du Telecom is the UAE’s leading telecommunications and digital services provider, serving more than 9 million individual customers and 100,000 businesses nationwide. With a workforce of over 2,000 employees, du is committed to building an AI-ready and future-focused organization.

Through initiatives such as the Digital Talent Program, Mentor You, and a comprehensive learning ecosystem, du empowers employees to embrace new technologies, develop coaching behaviors, and grow beyond traditional roles. By combining digital innovation with a people-centered approach, du is shaping a workforce that is agile, inclusive, and prepared for tomorrow.

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