Transcript
Wendy Liu (0:00)
Foreign.
Riley (0:15)
Hello, everybody. Welcome to this slightly late free TF Nova remains on holiday, but Hussein and I are ably holding down the fort with frequent guest returning champion San Francisco Billboard Perplexedness correspondent Wendy Liu. Wendy, welcome to the show.
Wendy Liu (0:33)
Thanks for having me back. It's so great to be back here.
Riley (0:36)
What sort of kicked this off? And I have a few bits of news I wanted to discuss first. But what really kicked this off was there's a company I think it's easiest to describe as a new Theranos. That said, the difference between us and the old Theranos is that our Theranos thing will actually work. And what we're going to do is advertise, advertise, advertise, advertise. But I think Wendy and I both realized we were working on pieces about Delve.
Wendy Liu (1:07)
Yeah, I. So the reason I noticed Delve is because this company last fall spent, I think, almost a million dollars in advertising around San Francisco. And I know this number because they had a blog post where they broke down the details of their advertising expenditure. 750k between September and November. Billboards on the highway, just billboards all over the city. Bus wraps. They had a million wraps all over the bus. Other public transit ads, just. You would walk into a station and you would see a column just covered with the Delve logo. And then they would have just the logos of the companies that use Delve. And so I noticed this last year and I thought, what is this company? I bet they're doing something kind of sketchy. But I didn't, you know, nothing. There was nothing really public about how sketchy they were. And then just the other day, something became public and it. Yeah, it's kind of amazing that. I don't know, it's like, is there any other way for the story to end? Honestly? Probably not.
Hussein (2:06)
It's a good thing that you delved into it and found out.
Wendy Liu (2:09)
And I'm excited to delve into it further during this episode.
Riley (2:12)
I'm so excited to delve into this. Em Dash. Where shall we start? What I loved is I believe in that blog post I was reading. I read it with an open mouth the other day that they said. And the other thing is that by spending this much money on advertising, you signal to your potential clients and investors that your product is very serious because it must be making a lot of money. Oh, my God.
Wendy Liu (2:35)
