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What if the secret to designing great tours and running a super successful travel business, all came down to a fairly simple recipe? One that requires a lot of hard work and grit, and definitely a lot of passion, but that technically anyone could follow?

On today's episode, Lauren Hefferon, the founder of Ciclismo Classico, reveals the recipe she continues to follow for success. After 33 long years in the business, Lauren is an absolute industry veteran and I am so honored to have her on the show.

She founded Ciclismo Classico way back in 1989 and was actually the first female founder of any cycling tour company. We chat about how her business has evolved over the years, and why she thinks creativity is key to designing good tours. And of course, she walks us through the recipe that she follows for a successful business.

If you're in need of a little motivation to finally launch your own tour company, or if you just like a peek behind the curtain on how Lauren continues to grow her business, then this is the episode for you.

Find the show notes and resources mentioned in the episode here.

And if you loved this episode, please share it with a friend!