If you've ever thought about one day starting your own travel blog, but you just haven't found the motivation, or perhaps you worry that you've missed the opportunity, this episode will surely inspire you to finally take the plunge.

Megan Singleton of Blogger at Large is an industry veteran who first began travel writing in 2006 before launching her own blog in 2009. In this episode, she shares why she believes it is now easier than ever before to grow a travel blog that ranks highly on Google, despite increasing competition. And the key is SEO.

We've talked about SEO and its importance on the show before, but what I especially love about my talk with Megan, is that she breaks down the exact formula that she uses to rank well on Google. She shares her process from start to finish, including the tools that she uses to find low competition high-value keywords, and the tools that she uses to then verify that the content that she's written is fully optimized.

Megan also reveals that she doesn't write all of her own blog posts herself from scratch. After doing the research and determining her topic and her keywords, she then outsources the actual blog writing most of the time. And then once those blogs are complete, she'll go back and tweak them and make them into her own voice.

She goes into a lot more detail about that process in this episode, which I just found fascinating because it goes to show that there are other options out there if you are short on time and can't imagine ever being able to pump out new blog posts on a weekly basis, or if you find that initial stage of blog writing really arduous.

We also touch on how she transitioned to eventually offering tours to her readers. So be sure to stick around until the end of the episode, to hear our chat on that. I loved my conversation with Megan, not only because she is super passionate and knowledgeable, but because she also makes everything sound so achievable. She has such a go-getter attitude, but also a really pragmatic step-by-step approach to success.

I'm so excited to share this episode with you. I’m sure you're gonna walk away feeling inspired and ready to finally take your blog to the next level.

Just one last note before we dive into the rest of the show notes. As always, I appreciate any feedback you have on the show. Whether that's leaving a review, giving the show a rating, or just sending me an email or messaging me on Instagram. I really love to hear from you all, so please let me know what you think of this episode or previous ones.

It also means so much if you could help me grow the podcast by sharing it with a friend, who perhaps is interested in travel entrepreneurship, or just likes to hear interesting stories on women doing cool things in the industry. Nothing beats a recommendation from a friend, so if you wouldn't mind extending a recommendation for this podcast, I would massively appreciate it.

Find the show notes and resources mentioned in the episode here.