How to Double Your Tourism Bookings

Special 5-Part Free Tourism Marketing Training Series

Part-1

Hey, folks, it’s Tourism Tim Warren here with a special 5-part free tourism marketing training series (audio, video below and blog posts) dedicated to helping tourism leaders, attractions, lodging, travel agencies and destinations deal with something that we all face as tourism professionals – how the heck can we get more people to visit our website, decide that we’re a good choice, make an inquiry – or better yet, make a booking, buy your service, visit or stay in our lodge, or even visit our destination, no matter where you are in the world?

How can you get more people to make an inquiry or booking, especially from your website?

No matter how big or how small, this is a common question we all face. For those of you who don’t know me, my brother and I have been in the tourism business now for thirty years – both as a tour operator in the soft adventure, ecotourism space in Baja, Mexico, as well as an ecolodge owner and manager. I’m proud to say that we are the #1 TripAdvisor “Specialty Lodging” in Baja, California. It is called Las Animas Ecolodge.

So, the things that I want to share with you, not only today, but really in the start of this special series are really some of the biggest “aha moments”, and the biggest takeaways that I’ve learned that really helped us not only to become one of the top lodges, but more importantly, a profitable growing company.

So here’s a big problem that limits your bookings and profits.

Even if you have all the web traffic in the world, the greatest product, service or greatest lodge, if you’re not converting inquiries into bookings from your websites – because that is your storefront to the world – you’re not going to grow. You may not even be able to stay in business.

You will struggle. That sucks!

Prev 1 of 1 Next

How to Double Your Tourism Leads, Bookings, and Profits (Special Series) - Part 1 of 5

Prev 1 of 1 Next

What is “Social Proof Tourism Marketing”© and How Can it Double Your Tourism Bookings?

So, what I want to share in this free training series is a special system that I developed called “Social Proof Tourism Marketing”©. It’s been the very basis of what has helped myself and many, many people just like you around the world increase their leads, and more importantly, increase their bookings from the existing web traffic they’ve got.

We’re not talking about technology here. We’re not talking about SEO or how to get your website working to get more traffic. That’s important but we’re talking about psychology.

We’re talking about the choices that travel shoppers make, often in seconds, about what tour company they may travel with, what lodge they’re going to stay with, what activity they are going to book, etc.

Even with the travel agents or destinations, it really doesn’t matter. Do you have a lot of competition? Other people offering similar things to you, maybe in your area or even in that niche or space? I can assure you, we are not the only cool ecotourism lodge in the world. There are many cool places that people can travel to.

How Do Travel Shoppers Make Purchase Decisions?

Tourism Tim Warren with Sir Richard Branson on a business retreat in the BVI’s

So a core question you should be asking yourself is, is when you’re doing research or considering a purchase of a product, maybe a tour, even a

destination, or it might even be a movie or restaurant, what influences you on which one to choose? How do you know you’re making a good choice of your time and your money when you do it? Let’s say you go online and you do a search for “food tours in Florida”? Are you overwhelmed with a lot of choices? Of course, you are. And so are your consumers. So now, how do they know which one to go to? How do they know which tourism, travel or destination is going to be a good choice for them? Is it by default the one that’s got the highest ranking? Not necessarily. <...