Join us in this episode as Rachel Meier, Director of Marketing at CSM Corporation, shares her journey of building a marketing department from scratch, creating unforgettable campaigns like the Northern Starlight Express, and fostering a team culture rooted in curiosity and resilience. Discover practical strategies for innovative marketing, leadership, and navigating challenges with grace.

Key Topics:
- Rachel’s pathway into hospitality marketing and her rise to director role

- Building a marketing team from zero: early days and key decisions

- Pivoting during uncertainty: community engagement and creative activations

- Leadership lessons: giving and receiving grace in dynamic settings

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