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Jack Carr
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Travis Chappell
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Jack Carr
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Travis Chappell
June 30th terms at aka mscollegepc. You're listening to the Travis Makes Money podcast presented by gohighlevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis what is going on, everybody? Welcome back to the Travis Makes Money podcast where it's a mission to help you make more money. On this episode of the show, my producer, Erickson Studio. What is up?
Erickson Studio
You know, we have a really good dynamic. Good friendship. Yeah, I think so. You know, I often think of us as a next gen Steve Martin and Martin short. Next gen. Yeah, maybe several gens away.
Travis Chappell
I think that got taken up by Adam Sandler and David Spade.
Erickson Studio
I think it's us. I think we're the next one. People always say that. They go like, as you guys are the Steve Martin and Martin short of podcasting.
Travis Chappell
I do. Yeah, we hear that all the time. That should be on the first. That should be on our homepage.
Erickson Studio
Yeah, I think so. I like that you said our homepage. Like we have a collective, like the Travis and Eric website. Head over to travisanderic.com for some questionable merch. It's expensive to host a website these days, so we put ours together.
Travis Chappell
If you were gonna. If you were gonna sell merch, what would it say?
Erickson Studio
Not.
Travis Chappell
Not for Preach boys.
Erickson Studio
For myself.
Travis Chappell
Yeah.
Erickson Studio
Yeah, probably my name just like to really get it out there.
Travis Chappell
The longest, most difficult name in the world.
Erickson Studio
That would actually be fun to do. Like where it's just skwarzinski and like three letter lines and it just goes down the whole shirt. Like skw, Arkansas. There'd be so many ski.
Travis Chappell
It'd be like trying to read a license plate. That doesn't make sense. People just be like staring at your shirt. Like what?
Erickson Studio
It's like we could only sell extra large because it's the only shirt that can fit it.
Travis Chappell
Mine would just basically be the Dave Chappelle logo because it's same last name essentially.
Erickson Studio
Yeah. That's neat. That's a neat story. Anyway, anyway, so I say all that because there's a Steve Martin quote you talk about all the time.
Travis Chappell
All the time.
Erickson Studio
No, actually, you don't really talk about that. Key points in your life, you've talked about this quote.
Travis Chappell
Yeah.
Erickson Studio
So I'm gonna play the quote, and then we'll talk about the quote. How about that?
Travis Chappell
Okay.
Erickson Studio
Okay, here we go.
Travis Chappell
One stood up in an audience somewhere and said to you, you know, how do you be successful? And you said, you have to be undeniably good at something.
Steve Martin
Well, it really is this. When people ask me, say, how do you, you know, how do you make it in show business? Or whatever. And what I always tell them, I've said it many years, and nobody ever takes note of it because it's not the answer they wanted to hear. What they want to hear is, here's how you get an agent. Here's how you write a script. Here's how you do this. Here's how. But I always say, be so good, they can't ignore you. And I just think that if somebody's thinking, how can I be really good? People are gonna come to you. It's much easier than doing it that way, than going to cocktail parties.
Erickson Studio
So. So that's a quote. You talk about Tommy.
Travis Chappell
Why do you like that he's cooking? I like it because it is way too difficult to get in the weeds with somebody who catches you in a coffee line and asks you some crazy question like, how do you become successful? Like, that's, like, that's objectively impossible to answer. It's like, well, you, you know, get an agent is okay, but what does that mean? How do I get an agent? What should I look for in an agent? There's so much nuance there. And the line like, that piece of advice is just the truth. Be so good, they can't ignore you. Be so good that agents reach out to you. Be so good that you get the opportunities that you want. Be so good that you earn the right to charge what you really need to be charging in order to have a successful or profitable business, like, that is the answer. But it's like you said, it's not the answer people want to hear. And even, like, do you remember one time we posted that? I don't know if it was like, text post on Facebook or a video that we did. When I think you asked me, like, hey, what's. What's your. The favorite of your favorite advice or something like that. Favorite quote or something? And I said, I said, be so good, they can't ignore you. And there's a couple a Couple people in the comments that were arguing that that wasn't advice. They're like, that's not advice. And that's, That's. That's obvious or whatever. And it's like. But it's not though, because there's so many people that are still worried about the intricacies and the detail. It's like, it's like in your health, if you focus on, you know, your supplement stack versus focusing on calories in, calories out. It's like you're focusing on, like the 10% over here, when in reality, the Steve Martins of the world are focusing on the 90%, which is this. I got really, really good at comedy acting. And I got so good that directors and producers and casting directors and agents couldn't help but take notice of my career and want to be involved in it and put me on to their projects because I was just that good. But it just takes a lot of really hard work to get really good at something. Which is why it's not the sexy advice that people are looking for. They're looking for the hacks. They're looking for, like, the quick tips and how do I avoid all of the hard work? And the answer becomes like, you gotta work really hard. And then they're like, oh, that can't be it. Which it clearly is not the only thing. But his advice wasn't work hard. His advice was be good at what you do, which means that you have to work hard at becoming good at what you do.
Erickson Studio
Yeah, well, you just walked right into a trap because I'm here to disprove his claim. No, I'm just kidding. You walked right into a trap because you brushed up against my next question. Is it even possible to follow this advice with how saturated everything is in the social media? That feels old already. In the social media age, is this still possible? Cause I think the argument. Cause I agree too. If you catch me on a certain day, I'd be like, that's stupid. Yeah, obviously. Be good. I could do that cynical take too. But I think it's largely true. I agree with the quote. But then you come into like, okay, well, that makes sense. When it's like, you just gotta get in the door. And it's like, now there's a billion doors, and it's increasingly hard to be. It's increasingly easy to be ignored. So I would say, do you think this is still possible with how saturated things are?
Travis Chappell
Yeah. And this reminds me another quote from Tom Bilyeu, because I asked him that question when he built Quest Nutrition, which is basically just another protein bar company.
Erickson Studio
Yep.
Travis Chappell
And they hit, they were like number number two, I think on Inc. 5000 fastest growing company list. They grew like 32,000 percent one year or something like that and then sold for a billion dollars. And it's a freaking protein bar. Been around forever. And he said there's always room for
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Travis Chappell
Chime.com disclosures, which is another version of Be so good they can't ignore you just like if you just get really, really good, it's impossible for the market to ignore you. It's impossible for keepers to ignore you. It's impossible for the guests that ignore you, for the partners that you want to ignore you. So I think it's maybe more difficult to see a clear path to what the end result looks like because like Steve Martin, Age of Hollywood, it was very traditional old school Hollywood, which is like, it may not have been an easy path, but at least it was not complicated. It wasn't super complex at that time. It was like you get an agent, your agent gets you, gets you projects. Like, you know, like it was structured in the gatekeeper type of way where it was a very clear path forward. And now there's so many ways to get into the house that that can sort of muddy up the waters and you're not exactly sure what you should get good at. So there might be a little bit more questions you have to ask yourself or around like what it is that you're really trying to accomplish. But even Drew Dunn, who's a friend of mine that we met up with
Erickson Studio
the other day, friend of ours, now
Travis Chappell
friend of ours who is a standup comic, he talked to me on the show about like all the distractions that are in his path about. Well, he could start a podcast or do social media content or like write scri. And there's so many other things that pull at his attention in his comedy career. But ultimately he has one goal that's a very, very crystal clear goal in his mind, which is to get as good as he possibly can at stand up comedy. So with that type of relentless clarity, he can focus on that one thing as being the goal and not get distracted by everything else. So the only caveat that I would give to that at this point would say that there might just be a more epic volume of distractions that are available to pull you off of the path or to, or to make you think that it's not doable or to give up sooner than you would have before you realize that there were more available paths. Yeah, that makes sense. Like if you're pursuing acting or whatever and you want to be the next great, you know, action star, and then you start making some videos on YouTube on the side and your YouTube channel blows up and then you give up on the acting career because you're just like, oh, well, I'm just going to follow this thing. It's like, that's not necessarily a bad thing or a bad plan. It's just, is that what you really want? Because if it's not what you really want, then this YouTube thing might end up being a distraction and not actually helpful to accomplishing the main mission. So I think there's just a higher volume of distraction.
Erickson Studio
Right. Well, you know who else gave similar advice to this recently?
Travis Chappell
Who?
Erickson Studio
Who? What are you and Al. Anyway, good one. Your guest, Jack Carr. Oh, oh, and I'll play it to prove that he did do this.
Jack Carr
Don't worry about a website. Don't worry about an agent, don't worry about a publisher. Get that book to be the best that it can possibly be. And once you get it, the best that you can possibly get it, then send it out to a few trusted people, trusted readers. If you have some friends that want to, we'll read it for you, like send it out to them. But if they send something back, and I sent that first one out to probably 20 people.
Travis Chappell
Okay.
Jack Carr
And I told myself that, okay, if one of them says something, I'm going to discard it. Sure, immediately. If, let's say four or five or six of those 20 say the same thing, well, it probably deserves a little additional attention. So that's the way, way I went about it. But for somebody starting out, I think that's a good way to go. Get a little feedback from People that are going to give you some feedback. And it doesn't even have to be honest feedback from everybody.
Travis Chappell
It's very.
Jack Carr
There's one person I send the book to every single time, and every single time he says, I love it. And I love to hear that. I mean, he probably. There's probably things he could say, but I love that he doesn't and that he just says, I love it every time. Now, the other four people that write back, like, they take out the red pens and they're in there and all that stuff. And sometimes I take what they have to say and I'll incorporate it in. And sometimes not, you know, it depends on what it is. But a lot of the times, yeah, it's great stuff and I incorporate it. So I have five trusted people that I send it to. But I do like having the one that just says it's great because that's like, I don't. For whatever reason, that's nice to know that that's coming. And then the other people have, you know, take the red pen out. But for somebody starting out, I suggest that they just focus on getting it the best they can be. Send it to a couple of people to read. And then once they. Once it's the best that you can do it with your.
Travis Chappell
Whatever your circle is, whatever your, you
Jack Carr
know, however you have in that. That orbit, then it's time to start thinking about those other things. Okay, now that I have this done and it's the best that it can possibly be, now how do I find an agent? Then's the time to start working on spending that bandwidth on that next phase on the business side of it. So. So that's the finding the agent, typically finding the agent part. And then the agent knows, oh, this publishing house and this editor at this publishing house at this imprint is looking for someone who writes political thrillers because their last political thriller guy either, like,
Travis Chappell
retired or, you know, moved on to another publishing house, whatever it.
Jack Carr
Whatever it might be. So they know that stuff. You don't have any idea.
Travis Chappell
Well said, Jack.
Erickson Studio
Yeah, there you go. Thanks, Jack. Thanks for coming on the show. But, yeah, I think, like, a lot of times it's the perfect example of this that's like, beyond just being an author or, like, comedian is like, how many companies spend so much money on, like, marketing? The product itself isn't good, right? It's like you skip the step. Like, how do I get in front of the right people? It's like, what do you do when you get there? What do you do when you get on Shark Tank and it's like, yeah, my product sucks though.
Travis Chappell
Yeah. A couple of the products that I've liked recently with people I've talked to on the show, one of them was Cumulus Coffee that does a. They make cold brew. It's a at home cold brew coffee maker. And then the other one was called Aurora. It's a countertop water filtration system. And both of them spent years, multiple years in research and development before they sold a single product. But when they launched the product, it did very, very well, even in competitive spaces. Now, Cumulus is a little bit different because they built like a new proprietary technology that literally condenses nitrogen from the air and you can make a nitro cold brew on your countertop and it is delicious.
Erickson Studio
Yeah.
Travis Chappell
But Rora, I mean, they, they put some new stuff into their systems as well. But ultimately you're still competing with like, Brita.
Erickson Studio
Yeah.
Travis Chappell
You know, like you're competing with legacy companies in the water space. And they still. I think they've been in business for somewhere around 18 months or something. They've done over $10 million in sales of countertop water filtration units because they made the product the best they possibly could. And they were able to secure an early partnership with Andrew Huberman, who's helped them sell and move a lot of units in that space.
Erickson Studio
Who?
Travis Chappell
Andrew Huberman.
Erickson Studio
I don't know. Nobody knows who that is.
Travis Chappell
That's not true.
Erickson Studio
I'm just kidding.
Travis Chappell
You were being sarcastic.
Erickson Studio
A lot of. Even I know who that is.
Travis Chappell
Yeah, but my point is, like, they spent. Rora specifically spent two and a half years in research and development before they had a product. So, yeah, don't worry about a website,
Jack Carr
don't worry about an agent.
Erickson Studio
Don't worry about Jack enough.
Travis Chappell
Thank you, Jack.
Erickson Studio
I know.
Travis Chappell
Jesus.
Erickson Studio
Try to queue things up for me the next thing.
Travis Chappell
But yeah, so, but if you're. If your product. That's why I think that there should be much greater obsession over a product. Like, the further I've gone down the road in my entrepreneurship path, the more I realized that it is ultimately about the product delivering and how good it is, because it's so much easier to sell a good product than it is to sell a shitty product. And. And the lift is just so much heavier. Like, you better be really good marketer if you're selling a shitty product. You know what I mean? And even then there's.
Erickson Studio
Then you can sell it once.
Travis Chappell
That's right. I was gonna say even then there's a. There's an end of the Runway.
Erickson Studio
It's like the TEMU thing where people order something and they're like, that's not what it was. They're not gonna order it again.
Travis Chappell
Well, because people look at the exceptions to the rule like a company like Manscaped or there's another one. I just slipped my mind. But there's been a couple companies that I've seen that are just their Dollar Beard Club that were just really, really good at marketing and really, really good at creative. And they sold enough of the just like white label razor brand that they bought or white label beard oil thing that they, that they bought shipped over from China. They sold enough of that to build up a good enough bank account to then go further into research. But they had to do the second step. Trading at Schwab is now powered by Ameritrade, bringing you an expanding library of
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Travis Chappell
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Travis Chappell
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Travis Chappell
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Travis Chappell
You know what I mean? They had to reinvest the money that they were making into making a really good product because the first version just wasn't that good. They were only selling it because their marketing was good. Because I bought the first version of the manscape thing and it was like it was just a crappy razor from China. China. It's like, I could have bought this for cheaper on some generic Amazon website. But now. But now they make all their own stuff and they've put a bunch of research and development into making sure that they have a really, really good product and that's what's been able to sustain them for a long period of time now. But yeah, so I just think that if you focus more on how do we build a product, a service that's just so damn good that people can't help but talk about it after they have worked with us. That's a much not faster path to income, but a sustainable, long term brand building path that will actually lead to greater returns later, later on down the road.
Erickson Studio
Well, I was gonna ask you how you've done this in your own life, but then I found out you already shared the secret YouTube.
Travis Chappell
I did, yeah.
Erickson Studio
With somebody. So here's, here's your take. This is Travis Chappell talking about it.
Travis Chappell
We'll see. I just quote on my whiteboard when I first started, it was from Steve Martin, be so good they can't ignore you. And it was just like, if I can get the best guests possible, then people can't ignore, at least ignore my effort. Like they can't ignore the fact that I'm doing this. If I can go out and get the best voices possible and figure out a way to extract information in a way from them that's more digestible for my audience. And so had to learn a lot about how to find book and find and book guests, but then also how to interview guests. How to have a good conversation with somebody where when they leave the conversation, they feel energized. Guys, instead of feeling down and feeling depressed almost because, you know, it was such a difficult conversation to like. You know, I've gotten out of 15 minute conversations that seem like two hours and I've gotten out of two hour conversations that seem like 15 minutes. And that skill by itself was something that I had to learn and that's been useful in literally every other area of, of my business and in my life as well. But how have you.
Erickson Studio
I like how you, you're. I look at you here and you're wearing the exact same outfit, basically. Here's a clip of Travis in a white T shirt and a backwards white baseball hat. Oh, he's here now.
Travis Chappell
I think I literally wore that exact shirt to the gym this morning, so.
Erickson Studio
Oh, Lord. Anyway. Yeah, so how have you done this though? Practically beyond. I mean, you gave a couple examples in that clip, but do you have any other.
Travis Chappell
That was my theory for the content side for sure. Was just like, who's going to follow a 24 year old, you know, unaccredited Bible degree student that goes door to door? So instead of me, instead of me relying on me to be the anchor point in my content, why don't I just do my best to get the best possible people that I can? Which was sort of my MO that always seemed to work out pretty well for me.
Erickson Studio
That's what I kind of always say with my stuff is like early on, everybody's coming for the guest and you happen to be there and then over time they start going, what do you think? Yeah. And so they start redirect. And you've talked about this, like, sharing credibility, but just over time people get to know you and then it's like, oh, the guest didn't even let you talk. It's like, whoa, that's a different piece of feedback than I used to get early on. And I also think the one component of this, if you're going to say, like, oh, let's amend the quote. I talked about this on a previous episode. But be really good for a long time because I know you've seen this, but, you know, sometimes it can take six, seven, eight years. I was saying that with my side. I feel like in the last year the boulder's rolling. It's like, oh, it only took six years. Like with your stuff, it's like, oh, it's only taken six, seven years. And this many episodes under my belt and this many conversations, this many masterminds, and it's be really good. Or like I've said also before, be okay. Like, be consistently good. Like, you know, I'm thinking of an example right now, but like, I know somebody that's tried 30 different things. Like their LinkedIn is like, disgusting is just so long. And like, they're no closer to being a trusted.
Steve Martin
That's right.
Erickson Studio
Like everybody that really knows them goes like, I don't trust that guy. He's done a million things.
Travis Chappell
That's the wisdom. And the advice though, is to get.
Erickson Studio
Thank you so much.
Travis Chappell
In order to be my wisdom. Yeah, yeah, thank you. In order to be able to get good enough where people can't ignore you, it's going to take a decade of time. It just is like to, to put in the volume of reps and hours that are required to get so good at something that people can't ignore you. It just is going to take longer than three months in an online course.
Erickson Studio
Yeah.
Travis Chappell
You know what I mean? Like, you're wildly underestimating the volume of effort that it takes to get that good at something. You know, so for the Steve Martin case, it means doing, you know, 12 stand up sets a week type of a thing at like multiple times per night in multiple different cities and driving from here to there to this other place, wherever the opportunity is, and doing it for a high school and doing it for a college and doing it for, you know, a room of executives or like just saying yes to every available opportunity to get in as many reps under the belt as you possibly can. In your spare time, you're just writing more jokes so that you can go try out the jokes on stage, and then you go write more jokes and then you try out those jokes. You know what I mean? It's just this relentless consistency over an almost painful period of time.
Erickson Studio
Yeah.
Travis Chappell
Because there's going to be a time in between where the novelty's worn off and it's no longer that, like, fun, cool new experiment thing that you're doing for something that you care about. And it feels more like I'm putting in all this work and I'm not getting in results. Is this worth all the effort? And then people give up during that point. So you if that. Which is why it's important to pick something that really matters to you, because it's the only way to really stay consistent during the time periods where it just sucks. Because it will suck right during at some point in the journey.
Erickson Studio
Well, you know what doesn't suck? This episode. So close this out because we're at 21 minutes and it sucks to go over.
Travis Chappell
That is it for this episode of the show. Remember, money only solves your money problems, but it's easier to solve the rest of your problems with money in the bank. So let's start there. Here on the Travis Makes Money podcast. Catch you next time. Peace with Verbocare. Help is always ready before, during, and after your stay. We've planned for the plot twists, so support is always available because a great trip starts with peace of mind.
Host: Travis Chappell
Co-Host: Erickson Studio
Date: June 1, 2026
This episode explores the timeless principle of "being so good they can't ignore you," and how that advice applies to making more money, whether you're building a business, starting a side hustle, or pursuing a creative career. Through humorous banter, real-life examples, and references to icons like Steve Martin and Jack Carr, Travis and Erickson break down what it truly takes to stand out in today’s crowded, noisy world—and why simply being ‘good’ isn’t enough, you must be exceptional and relentlessly consistent to create success that lasts.
"Be so good, they can't ignore you. Be so good that agents reach out to you. Be so good that you get the opportunities that you want."
"If you just get really, really good, it's impossible for the market to ignore you… It might be harder to see the path, but the principle stands."
"Don't worry about a website. Don't worry about an agent, don't worry about a publisher. Get that book to be the best that it can possibly be."
"Rora specifically spent two and a half years in research and development before they had a product… Much greater obsession over product."
"If I can get the best guests possible, then people can't ignore, at least ignore my effort… I had to learn a lot about how to find, book, and interview guests."
"You're wildly underestimating the volume of effort that it takes to get that good at something."
"Be so good, they can't ignore you."
"Don't worry about a website. Don't worry about an agent, don't worry about a publisher. Get that book to be the best that it can possibly be."
"Be so good that you earn the right to charge what you really need to be charging in order to have a successful or profitable business."
"Early, everyone's coming for the guest, and you happen to be there. Over time they start going, 'What do you think?'"
"To get so good at something people can't ignore you, it's gonna take a decade of time…wildly underestimating the volume of effort."
This episode is for anyone tired of “get rich quick” advice—offering instead a playbook for building lasting, meaningful success through an obsession with excellence and the patience to outlast the competition.