CO-HOST | Make Money by Building a Legacy, Not Just a Bank Account

Summary

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Travis Makes Money – Episode Summary

Episode Overview

Title: CO-HOST | Make Money by Building a Legacy, Not Just a Bank Account
Date: July 6, 2026
Host: Travis Chappell
Co-host/Producer: Eric

In this episode, Travis and his producer Eric explore the balance between making money and building a meaningful legacy. Using the story of Conan O'Brien as a springboard, they dig into why it's not always about the paycheck, why choosing your body of work and reputation can matter more than pure financial gain, and what that means for creators, entrepreneurs, and anyone making significant life choices.

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Key Discussion Points & Insights

1. Is It All About Money?

• Eric opens by challenging the show's premise, joking, “It's not all about money, Travis.” (00:51)
• Travis pushes back humorously but concedes that there’s more to the conversation than just making bank. (00:53–00:55)
• The conversation is light, self-deprecating, and peppered with pop culture references, especially relating to Conan O'Brien and Andy Richter.

2. Conan O'Brien’s Choice: Money vs. Legacy

• Eric discusses a clip of Conan on Howard Stern, highlighting how Conan famously turned down a massive financial offer from Fox to stay with NBC for the chance at hosting the Tonight Show. (03:03–04:05)
• Notable Quote [13:19]:
  Conan (clip): "I never made a decision in my career based on money. Not once. I'm not gonna lie. It's nice to have money, but I've also not had money. And I'm okay with that. I really wanted to keep my body of work. All I ever wanted was a body of work... Next to my family, my wife and kids, my body of work is like the most important thing to me."
• The conversation highlights how even huge sums can take a backseat to passion, creative control, and a sense of ownership over your work.

3. Relatability and the Pressure to Move On

• Travis and Eric both empathize with being repeatedly asked about the most dramatic or unique aspects of their personal histories, especially when those details become "the thing people always want to talk about." (05:07–07:55)
• Notable Quote [07:05]:
  Travis: "It's not even me talking. Like, they asked me a specific question about it, and, like, I'm allowed to share how I felt about it.”

4. Viral Moments: You Can't Control the Narrative

• Eric notes the challenge of dealing with viral clips, saying, "You can't control which of those goes viral. And then when it does, then people are like, why don't you talk about other things? It's like, I do, but you didn't see those..." (07:13–07:55)

5. Legacy vs. Quick Cash in Creative and Business Decisions

• The hosts, inspired by Conan, reflect on their own decisions to turn down lucrative but creative-compromising offers in favor of building something that matters to them. Travis shares a recent experience turning down a major sponsor for an upcoming film project to "protect the integrity of the content." (14:58–17:25)
• Notable Quote [16:31]:
  Travis: "...I want to protect the integrity of the content that we're creating and I want to really, I just want to be really proud of the final product. In that particular scenario, it means that I have to turn down a six-figure sponsor and take all the financial cost on myself and my production partners and swing for the fences and hope we, you know, get on base."

6. Context Matters: When Money is the Priority

• Travis emphasizes that it’s not always the luxury of turning down money. When you’re struggling or in debt, taking necessary jobs is important; seasons of sacrifice may be required to reach a place to make value-driven decisions. (19:13–20:38)
• Notable Quote [20:14]:
  Travis: "Money for the sake of money is in and of itself an empty pursuit and prioritizing other things over that sometimes is the difficult decision you have to make... Life calls for different seasons, different times..."

7. Golden Handcuffs and Escaping the Grind

• Travis shares his own career pivot, leaving a lucrative water purification business to jump into podcasting, accepting short-term pain for long-term satisfaction. (21:39–22:32)
• Notable Quote [21:43]:
  Travis: "I took a big cut in pay to stop doing that and pursue podcasting, which now has turned into more money than I made knocking doors. But I'm very happy they made that decision, you know, because if I didn't, I would be in the golden handcuffs of, like, yeah, we're making really good money, but I don't really enjoy what I'm doing..."

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Memorable Moments & Quotes

• On Letting Go and Moving Forward:
  "It was sort of... messy. And like, the, like what Conan said, like, he could have gone on a rant and could have gone on tangents and could have talked about it more, written, gotten a book deal... let me use my energy toward the positive things rather than, you know, maintaining this negative narrative that takes over my life..." – Travis [22:39–23:30]

• The Show’s Ethos:
  "Remember, money only solves your money problems, but it's easier to solve the rest of your problems with money in the bank. So let's start there." – Travis [23:51]

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Timestamps for Key Segments

• 00:51–01:55 – Is money everything? Light debate; pop culture banter.
• 03:03–04:05 – Conan O'Brien’s take: choosing legacy over money.
• 05:07–07:55 – The challenges of being defined by your unique story; handling audience expectations and viral moments.
• 13:19–14:34 – Conan describes prioritizing his “body of work” as his legacy.
• 14:58–17:25 – Travis’s real-world example: turning down a lucrative offer to maintain creative integrity.
• 19:13–20:38 – When taking the money is necessary; the reality of different seasons in life.
• 21:39–22:32 – Escaping “golden handcuffs” and pivoting careers for personal fulfillment.
• 22:39–23:30 – The “messiness” of moving on, handling negativity, and building a positive legacy.
• 23:51–End – Signature sign-off on money, legacy, and happiness.

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Final Thoughts

This episode brings home that a fulfilling career—and life—is about more than just income. It’s about building something you’re proud of, making tough decisions for the sake of your legacy, and knowing when to say yes for survival and when to say no for your soul. Through stories, humor, and honest reflection, Travis and Eric show that while money is powerful, it’s what you do with your time, reputation, and creative spirit that truly leaves a mark.

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Transcript

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[Travis]

You're listening to the Travis Makes Money

podcast presented by gohighlevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis. What's going on, everybody? Welcome back to the Travis Makes Money podcast, where it's our mission to help you make more money on this episode of the show. My producer Eric is in studio. What's up, Eric?

[Eric]

It's not all about money, Travis.

[Travis]

Sometimes it is.

[Eric]

Nope.

[Travis]

Okay.

[Eric]

Anyway, I'm queuing up a clip. I was. You know who Conan o' Brien is? Dude. The amount of people. Okay, sorry. I'm sorry.

[Travis]

The God of Sunathan.

[Sponsor/Ad Voice]

I'm sorry.

[Eric]

I'm sorry. I'm so. I am triggered.

[Guest]

Yeah.

[Eric]

By stupidity. But the amount of people on the Indiana Jones one where I was like, have you heard of Indiana Jones that are like, oh, you haven't heard of Indiana Jones?

[Travis]

Did you really have to ask him? Have you heard about it?

[Eric]

It's called a joke. So are you familiar with the very famous Conan o'? Brien?

[Travis]

He's a late night host, right?

[Eric]

Yeah.

[Travis]

Yes.

[Eric]

Hey, that young buck might take over for Leno someday. I've consumed a thing or two Anyway, so I watched. Oh, Andy Richter is an obsession, by the way.

[Travis]

That's interesting.

[Eric]

It's very cool. Anyway, I love Andy Richter. He was on Dancing with the Stars. Watched him on that.

[Travis]

Pull out the weirdest.

[Eric]

No, I'm saying recently, we're in like this.

[Travis]

You know Andy Richter from Dancing with the Stars.

[Eric]

That's what I'm saying. I'm not obsession. That's all I'm saying. I'm saying we're getting a real Andy Richter moment right now. He was in Dancing with the Stars. He was in Obsession. It's cool. See him do so many things that are like, not Conan right now. And it's just really neat.

[Travis]

Okay, okay. All right.

[Eric]

Sorry to bring it up. You've been on the Internet too much anyway. But I say it's not about Money because he shared a story on Howard Stern and watched it the other day, and he basically talks about turning down a massive offer because he wants to. Well, I'll let him say why. Let me tell you what happened.

[Guest]

He played me a piece of tape. I was on your TV show in 27, and they had just announced that you were gonna be the Tonight show replacement for Jay when Jay retired and was many years off.

Right.

And I turned to you on your show, and I was half being funny, but I said, it's gonna go horribly wrong when their time comes. Jay will fucking not let you have that show. And the audience was going wild, and they were laughing, and you were even like, hey, it's 100 years from now. It's never gonna.

[Sponsor/Ad Voice]

You know.

[Guest]

Yeah.

And I sound like I knew what I was talking about. You know what I mean?

You knew exactly what you were talking about. Yeah. I look back on that whole thing, which was craziness, and I don't like to talk about it much. And I'll tell you why.

Yeah. Why?

I don't like to talk about it much.

[Eric]

In fact, I really could follow up. Yeah, I'll tell you why. Yeah.

[Guest]

Why?

[Eric]

I'm going to tell you why. Yeah. Why?

[Travis]

I just said I was.

[Eric]

Now that you mentioned it. Why? He snapped back in. He's like, oh, I should ask why. I feel really down today. I'm going to tell you why.

[Guest]

Why?

[Travis]

Yeah, that Howard Stern guy isn't going anywhere in radio.

[Guest]

Apparently not like to talk about it much. And I'll. I'll tell you why.

Yeah. Why?

[Eric]

Yeah.

[Travis]

Why?

[Guest]

I don't like to talk about it much. In fact, I really try to avoid talking about it because for a long time I decided, first of all, nobody in show business should complain. It's just rule number one. Don't complain.

You sound like a whining, no, we

make crazy money, and we're getting to live out our dreams, and then you're complaining, and anyone listening is rightfully thinking you're a jackass. But the other point is, on my TBS show, there were a couple I really made a point to, like, I'm gonna be positive, and I'm just gonna keep doing it. And guests, because it was the big thing, would bring it up and ask me about it. Right. And I would make a joke to try and just make a joke about

the show and gloss over it.

Yeah, and gloss over it. And then I would read the next day, Conan can't get, you know, Let go. Can't get over it. And, you know, the thing is, I think I saw, I remember that I saw Let it Go. And I remember thinking a guest asked me about it on the air.

Yeah.

How do I let I talk about it for a second. Someone's saying like, oh my God, Conan,

[Eric]

you know, can you believe he's complaining about this still?

[Travis]

This literally just happened to me with talking about like how we were raised.

[Eric]

Oh, yeah, yeah.

[Travis]

Because some. It's just so hard to please everybody. It's obviously impossible, but there's just groups of people from how we were raised that are just like, you go too easy on them and like, you should, you know, say what it actually was. And then there's the other crowd that's like, oh, you had a really great childhood and you should be, you know, thankful, whatever. It's like, I feel like I try to do my best to explain both sides of it, to say that, like, I'm very grateful how for I was raised and I like a lot of those things. There's also some glaring cons about the way we were raised and like both things can be true at the same time. But I get that whole like, let it go thing.

[Eric]

Yeah.

[Travis]

I'm just like, I don't know what to tell you guys, but it's what people ask me about because I, they'll ask me something about how I grew up and I mentioned something like in passing. Even like I don't even focus on it.

[Eric]

Yeah.

[Travis]

And then they're, and then they drill down on it because it's, it's just an interesting thing that, and it's your life and that most people never experience. So like they hear something interesting, so they ask a follow up question. Then we end up talking about it for 20 minutes. Like, I'm not the one that is choosing this level of programming. It's just like I'm on somebody's show, they're asking me a question, I'm answering the questions that they have for me. Like, I can't tell you.

[Eric]

I can't say the same.

[Guest]

Yeah.

[Travis]

A little bit different.

[Eric]

I need to let it go. No, but even that though, it is funny because I get the same thing where I grew up in a religious fundamentalist cult. And it's like the thing I think people don't understand is it's like this. We're just like Conan. Honestly.

[Travis]

Yeah, honestly with us and Conan.

[Eric]

But if I go on a show, people want to talk about that. On my own show, that's what I talk about. So it'd be like telling a guy that talks about real Estate. Be like, don't talk about real estate anymore. It's like, that's what. But I think the difference is and what people don't see is I don't spend every waking hour talking about these things. I do it on my show and I do it on other people's shows. And you and I will sit there and talk for hours. And at this point, it's like, it's been said what we need to say. Unless there's like, oh, do you know so and so. Oh, yeah, I know him from that. Oh, that was weird. But it's like, most of the time I'm talking about stupid movies and not stupid movies and, you know, books I'm reading.

[Travis]

And, like, literally, we're talking about books, movies, content, family.

[Eric]

You know, it's like, it's not. I'm not sitting there every day going, like, I'm not waking up, going, like, I gotta talk about this thing.

[Travis]

Figure out a way to make.

[Eric]

But it is true. Like, the minute that someone hears a clip of you saying it.

[Guest]

Yeah.

[Eric]

It's like.

[Travis]

It's like it was 10 years ago.

[Eric]

Yeah. Let it go. And it's like, well, yeah, I'm just talking about this one thing here, and I'm.

[Travis]

It's not even me talking. Like, they asked me a specific question about it, and, like, I'm allowed to share how I felt about it. And.

[Eric]

Yeah, and it's also. It's also interesting, too, because, like, I think whenever a clip pops off on any topic, I mean, the last couple weeks, I had a clip that popped up that was a more edgy post than what I usually do. I had a clip that's a dumb movie take that went viral. I had another clip in another category that was kind of different than what I usually talk about. And it's like, you can't control which of those goes viral. And then when it does, then people are like, why don't you talk about other things? It's like, I do, but you didn't see those. Cause for whatever reason, they didn't go viral. Sorry that you're seeing my take on, like, whatever. The thing is that I don't spend most of my time talking about, you know, so.

[Travis]

But yeah, I have to imagine for him, it was crazy.

[Eric]

Yeah. Well, and also, like. And it's wildly public, and Jay Leno was making jokes about him, you know, that weren't so nice.

[Travis]

Yeah. Crazy time.

[Eric]

Yeah. He deserves the car accident, right? I'm just kidding. That'd be crazy. If he, like, we open our phone after and he dies in a car accident. It's like joining. You cut that up. Yeah, maybe. Don't say that. But he didn't deserve the car. Nobody does.

[Guest]

Okay.

[Eric]

I mean, maybe though. Okay, it was a joke.

[Travis]

Joking, joke.

[Guest]

Enough already. Shut up. Yeah, shut up. And so.

Well, people don't understand.

[Travis]

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[Guest]

the odds and it's rarefied air to get a talk show and to be in.

[Eric]

Howard knows what he looks like and he set up his studio accordingly. I'm being so mean. I'm going to just let this play

[Guest]

out and people don't understand another thing. I remember there was a point where Fox TV came to you and said, we're gonna give you 20 something crazy, $28 million to jump over to Fox. Yeah, NBC heard about it. They said to you, well, we're gonna give you $8 million, but we're gonna give you the Tonight Show. When Jay retires and you had such a fixation for the Tonight show, as many performers do, because it's rare to get that offer, you said, I'll fuck the $21 million. Fuck you, Fox. I'll stay with NBC because I want that Tonight Show. I want my shot.

Here's the other thing. I never made a decision in my career based on money. Not once. I'm not gonna lie. It's nice to have money, but I've also not had money. And I'm okay with that. I really wanted to keep my body of work. All I ever wanted was a body of work. And that can sound pretentious to people, but it is the most important. Next to my family, my wife and kids, my body of work is like the most important thing to me.

It's your legacy.

It's my legacy. And I've put so much into it. And I'm really proud of the good stuff. I'm very proud of. And so the idea of leaving NBC on bad terms or leaving and not having access to 16 years of work that I'm incredibly proud of was crushing to me. So I do not regret anything. I don't regret trying. I don't regret. I. I feel like a lot of your career and in your life, it's all how you play the cards that you're dealt. And I was dealt certain cards at certain times, and I've been extremely fortunate. I'm the poster boy for luck in show business, but I also think I've been dealt cards at times which aren't the best, and I'm proud of the way I played them.

[Travis]

So just more reasons to love Conan.

[Eric]

Yeah. I mean, it's just another beautiful redheaded, you know.

[Sponsor/Ad Voice]

Yeah.

[Travis]

You know, just one of those top.

[Eric]

We should have a tier list of hottest redhead celebrities and just put Conan at number one and just have everybody else. Or just have him s tier and everyone else is like a solid B. Yeah. You know, it's a good list.

[Travis]

Now, I. I love the idea especially. Especially when you're in a creative space. When you're a creator or you're an artist, it like prioritizing the art or the creative over the finances is what you should be doing. Like, it's thinking about it from the audience's perspective and trying to give them what they want. Even, like on this last dinner party film production thing that we did, we had a opportunity to bring in a major sponsor that would have almost completely de. Risked me before we even hit the record button.

[Eric]

$28 million from Fox and you said no.

[Travis]

I was like, no. Do you know what I got going?

[Eric]

I'm going to be honest, Travis, I don't think you find your body of work that important where you'd be like, I don't want that.

[Travis]

Well, because the difference is the alternative isn't 8 million.

[Eric]

That is true. I stood on my principal. I know what it's like to have $28 million. I know it's like to have eight and that eats fine. Actually, I'm doing okay.

[Travis]

But. But yeah, it was a decision that I had to make where it was like, do I take this money and bring this person into the production that I don't really know, that I don't think is going to do very well, who I know is probably going to cause a couple of people who've already confirmed to drop out because they don't want to associate. It wasn't necessarily with that person, but with a company that was like the one that we were recording. And it was like, ultimately what we're trying to do is create a really awesome, unique piece of content that we're really proud of. Not do it for free.

[Eric]

Yeah.

[Travis]

So, you know, was that a bad decision? A good decision? Like, I can't really say because we haven't put out the content yet. But I felt good about it at the time. It felt weird because I, I had to turn it down like four times. Like they KE calling me literally and saying like, please. Like it was the most, it was the most work I've ever done to turn down that amount of money. It was crazy. I felt like a lunatic saying no to it. But it was just like, I want to protect the integrity of the content that we're creating and I want to really, I just want to be really proud of the final product in that in this particular scenario means that I have to turn down a six figure sponsor and take all the financial, you know, cost on myself and my production partners and swing for the fences and hope we, you know, get on base. So yeah, especially, especially in the creative artist world. Yeah, you gotta prioritize what you're making over what the financial end looks like in a lot of ways.

[Eric]

Yeah, yeah, yeah. I thought it was like. It's also something that's obviously applicable to like beyond the art. Like business side too is like, do you want to? And that's why I kind of jokingly at the beginning was like, oh, you know, money isn't everything. But it's also like, what reputation do you have in or what legacy did you have? Like, the water example is a good one where it's like, the dude was probably making very good money.

[Travis]

Very good.

[Eric]

You know, I mean, he was, I would say, pro. There's no way to know. We don't know how much he was making, but was making a lot of money promoting activities that, you know, weren't helping anybody, you know, aside from himself. And then to pivot into. And he's still making good money. But I'm saying to focus on, well, he is now. Let me bring. Let me bring water to the world.

[Travis]

Yeah.

[Eric]

You know, it's like when people go to your tombstone and go, like, what did he do? It's like one of those things feels so much more important.

[Travis]

Yeah, that's. That's where the sign off of this show came from. It was like, I want to have a show that's all about money, because I think money is very important, and I don't think people talk about it enough. And I don't think people. I think. I think a lot of people are wildly underestimating the amount of money that they need to live the life that they really want to live and have never done the math. And that's what the show's dedicated to. But the reason that we built. Build the sign off the way that we built it was because I wanted to make sure that, like, yeah, the show's all focused on money, but also, at the end of the day, just understand money only solves money problems, and a lot of problems stem from money, and so it's nice to have those problems solved. And I do think that it is just easier to solve other problems when you're flush with cash, because you have. You can take a second. You can take a beat to breathe and think and spend some time with people who matter to you and reconfigure your life in a way that sets you up better.

[Guest]

Or.

[Eric]

Yeah, it's money to what end?

[Guest]

End.

[Eric]

It's for what purpose? You know?

[Travis]

Yeah. Money for the sake of money is in and of itself an empty pursuit and prioritizing other things over that sometimes is the difficult decision you have to make. Now, if you're broke and destitute and, you know, in crazy debt and you get money from top priority, then it's. Then, yeah. Again, life calls for different seasons, different times, and that doesn't mean to, you know, sacrifice your morals and your integrity, but it might mean that you might have to do something you don't want to do for some period of time so that you can put yourself in a financial position to not have to do that thing again in the future when that opportunity is presented to you. You know, there's been several times in my life where I've done, you know, jumped back into sales gigs or picked up consulting or coaching, things that I didn't really want to do, but it was like, what's the other option here? You know, like the other option is just to be broke and not have any money. So that seems like a bad option. So, yeah, I, even though I would not, if I could wave a magic wand right now, I would not be doing this on a daily basis in order to make sure that my family's taken care of. But, you know, it's what the season calls for. And as the main provider in my house, like, that's my, like ultimate, ultimate responsibility is to jump in and just say, this is what life needs from you right now. So I'm going to do whatever that means. And then you get some money in the bank. Then again, you can take a step back, take a breath of fresh air and just kind of be like, okay, got that taken care of now do I?

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[Travis]

I want to continue doing this thing that I don't like doing because the money's really good. The answer might be yes. Answer might be no. For me, it was always no and never kind of was going on that where it's like, money's a mo, A motivator for me. But it is definitely not the only motivator. If it was, I would have never gotten out of sales. Yeah, like I would have. I would have just kept going in the water.

[Eric]

You'd be on team Elliot. You'd be like crushing it, dude. Shave your head.

[Travis]

I legitimately would have. I would just still have a water purification company and there would be nothing bad about that. The margins were good, the money was good. It's a good product, people need it. But it just is not what I wanted to do with my time. So I took a big cut in pay to stop doing that and pursue podcasting, which now has turned into more money that I made knocking doors. So, you know, it's. But. But I'm very happy they made that decision, you know, because if I didn't, I would be in the golden handcuffs of, like, yeah, we' making really good money, but I don't really enjoy what I'm doing. You know what I mean? And that's like, it's pros and cons to both of those. You got to figure out which one is the path that you want to go down. And at some, like, probably there will be a phase for most people where you're just going to have to do something you don't want to do for an extended period of time to put yourself in a position to be able to not ever have to do that thing again, you know?

[Eric]

Yeah. Yes, yes. Correct.

[Travis]

Yeah. Conan. Conan's cooking.

[Eric]

Yeah.

[Travis]

As usual.

I also like the piece at the beginning where he was just like, I just. It was sort of. We're talking about. With that girl posting the thing about obsession.

[Eric]

Yeah.

[Travis]

And it's just like, you can't really say exactly if it's good or bad, but, like, the word you used, which was a good word, is messy. It's just like, it's messy. And like, the, like what Conan said, like, he could have gone on a rant and could have gone on tangents and could have talked about it more, written, gotten a book deal and written a whole book about it and. But it's just like, ah, just, just. I would feel like a jackass doing something like that. Like, let me use my energy toward the positive things rather than, you know, maintaining this negative narrative that takes over my life and then isolates me into this place where I don't really want to be anyway creatively. So I'm just gonna move on from all of that, not talk about it, not think about it, and move into the next phase of my career, which ultimately ended up working out pretty well for him, I think.

[Eric]

Right?

[Travis]

Yeah, I would say so.

[Eric]

Yeah. Yes. Cosine.

[Guest]

Yes.

[Travis]

Podcast is one of my faves.

[Eric]

Yes.

[Travis]

Do you also listen?

[Eric]

Yes.

[Guest]

Do you?

[Eric]

Yep, sure do.

[Travis]

You're the worst.

[Eric]

Trying to not add any information.

[Travis]

Yeah, you're really good at that.

[Eric]

But you know what? Go ahead and close out the episode.

[Travis]

Well, that's it for this episode of the show. Remember, money only solves your money problems, but it's easier to solve the rest of your problems with money in the bank. So let's start there. Here on the Travis Makes Money podcast. Thanks for tuning in. Catch you next time. Peace.

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