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Podcast Announcer
to the Travis Makes Money podcast presented by GoHighLevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis.
Travis
What's going on, everybody? Welcome back to the Travis Makes Money podcast where it's our mission to help you make more money. My producer Eric is in studio today. What's up?
Eric
I have a question that your wife asked me to ask you on the show. Perfect. How much did you spend in OnlyFans last year?
Travis
I can confidently say, don't tell me. A grand total of $0.00 $0.00.
Eric
Hmm.
Travis
Do you believe me?
Eric
He's clean, Jackie. He's clean. Don't worry about it. Okay? She wanted me to ask. She needed you to tell me the truth. Yeah, well, I do want to ask you because I saw one of my favorite news outlets is Worldstar and they, they keep up with this stuff, but they said, they said there's a state or. No, I'm sorry, a city. You know, I gotta tell you this story really quick. Okay, now that we're about to get into the topic, when I was in I'm five years younger, my Brother was a freshman in college. So I would be in, what, seventh grade?
Travis
Eighth.
Eric
Eighth grade, I think. Too old for what I'm about to tell you. So I went to visit him at college, and I met his roommate, and his roommate said, I'm from Maine. And I said, oh. Was it, like, difficult adjusting to the United States when you moved? Because I thought Maine was outside the country. That was like, Europe. It is called.
Travis
That is far too old.
Eric
But isn't that. Isn't it New England?
Travis
New England is the. Yeah, the area.
Eric
Wait, is mean. This means a state, and then New England's the region. Is that a region of states?
Travis
Yeah, like the Northeast.
Eric
I'm too old to be asking these questions, but. But. Well, that's why I thought it was European, probably. I was like, oh, it's New England.
Travis
New England.
Eric
It's like Mexico. Adios. Adios. Yeah, senor.
Travis
But New Mexico's still in the states.
Eric
All right, what. What city in the United States do you think led in per capita spending on OnlyFans in 2025? City.
Travis
Per capita.
Eric
Per capita, brother.
Travis
Is it somewhere in Utah?
Eric
It's a city. Nope.
Travis
Okay. Okay. All right. Utah. I feel like I'm going more conservative. Texas. Somewhere in Texas.
Eric
No.
Travis
Somewhere in the whole show's gonna be New York.
Eric
No.
Travis
California.
Eric
No.
Travis
Really?
Eric
You're smart thinking in Hudson?
Travis
Florida.
Eric
No. I would have thought, like, Miami maybe, but. Okay.
Travis
No, that's interesting. That definitely crosses off most of my guesses.
Eric
You're missing one. Big city. Big city.
Travis
Illinois. Chicago.
Eric
No. This is good stuff. Riveting. Atlanta.
Travis
Atlanta.
Eric
Atlanta. Atlanta did not lead the US in total onlyfans dollars, but it did lead in per capita spending in 2025.
Travis
Wow.
Eric
The city's residents spent about. How much do you think the city of Atlanta. How. How much do you think the city of Atlanta spent on OnlyFans? I don't. I can't.
Travis
Tens of millions.
Eric
I can't even understand. Like, I feel like I still struggle to understand numbers, which makes me a great producer on this show, but I feel like I can't wrap my brain around how this is possible.
Travis
Well, how many people are in Atlanta?
Eric
You're asking hard questions. There's no way to know. Atlanta, population, 535,000 residents.
Travis
I'm going to go.
Eric
That's all that's In Atlanta is 535,000.
Travis
I was going to say, I would assume that this is, like, Atlanta metropolitan area, which is probably greater than the actual city of Atlanta.
Eric
Oh. The sprawling Atlanta metropolitan area is much larger, with over 6.4 million people. That sounds more, right?
Travis
Yeah. I'm going to go like 35 million. 40 million.
Eric
No, $26.2 million total. It's just shocking to me.
Travis
That's so crazy. Especially compared to the population size.
Eric
Well, this. This works out to 525,000. $476 per 10,000 people.
Travis
Wow.
Eric
Wait, what is. So what is that per person?
Travis
Ask it. Somewhere around five bucks.
Eric
Is it. I don't know how much per person is somewhere around five. $52.55 per person.
Travis
50 bucks?
Eric
Oh, like five? How about no, 50 is crazy. You do math like a politician.
Travis
I was just missing a zero.
Eric
We'll find the money somewhere. I don't know which politician that was.
Travis
We'll find the money somewhere.
Eric
Pelosi. Hey, I'm Nancy Pelosi.
Travis
I'm inside our trading politician from 1926.
Eric
That's when she started a little. That's going to get me a daily wire job offer right there. Just kidding. They're going to fire everybody anyway. 5.
Travis
Anyway, they're not a hiring spree.
Eric
$525,476 per 10,000 people.
Travis
Yeah, that's crazy.
Eric
That is nuts. But to give you some context, across the U.S. onlyFans users spent about 2.63 billion to 2.64 billion in 2025. That works out to roughly 7.9 million per day, about $237 million per month, and around $77,334 per 10,000 residents on or nationwide. In plain English, the U.S. is by far the biggest market. But Atlanta stands out because its spending intensity is unusually high relative to its population. Atlanta's $26.2 million total ranked it 14th overall among cities by total spending, even though it was number one per capita. The year over year change was about 1.94% to nearly 2% growth from 2024.
Jackie
What.
Travis
What is the total spend on patreon compared to OnlyFans?
Eric
Let's see.
Travis
I'm curious to see what type of discrepancy is there?
Eric
Like you like just supporting creators overall.
Travis
Yeah. Which was the original intention behind OnlyFans.
Eric
All right, so the Patreon. A Patreon average patron spend is about $12 per month on subscriptions. So that's just in general.
Travis
But isn't the total annual spend like the 2.4 billion?
Eric
Oh, I can look. But yeah. The Patreon average patron spend is roughly $12 per month on subscriptions. The average OnlyFans Atlanta user is $52, 55 cents per person. So they're Atlanta's per person only. Fans spending is about 4.4.4 times a typical Patreon patron's monthly spend. How much? So how much does Patreon bring? Patreon bring on Patreon bring in annually. Welcome to the show where I look up everything live. Click clack.
Podcast Announcer
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Eric
Clickety clack. Patreon appears to bring in about $126 million a year in company revenue.
Travis
Crazy difference.
Eric
There's also a separate figure from Patreon's business, podcast business. Interesting.
Travis
They separated.
Eric
I feel like I want to look at this before I say anything.
Travis
Maybe because you can host a podcast on Patreon.
Eric
Maybe because it says Patreon's podcast business brings in 629 million in podcast related revenue in 2025. Should do an episode on that. Patreon appears to bring in about $126 million a year in company revenue.
Travis
Maybe that's their take of it. Yeah.
Eric
Their annual company revenue is 126 million. Podcasts alone drove 629 million in the platform. Interesting.
Travis
I'm curious what that discrepancy is, but.
Eric
Yeah, that's a big. Either way, that's a big gap between. That's double.
Travis
Yeah. If you go on the top line. Yeah, that's.
Eric
Or no, no way more than double because there's billions. Yeah.
Travis
Triple. No, no, that's quadruple. 2.4 billion and 600 million.
Eric
That's 2.6 billion versus what?
Travis
2.4 billion on OnlyFans.
Eric
Like I said, I'm not a numbers fella.
Travis
That's a 4X. But I was curious what that looked like because that was what OnlyFans was built for, essentially. It was like a more custom use of Patreon.
Eric
You know what I mean?
Travis
It was just that. Because it got put in the structure that it did, it started attracting, you know, adult.
Eric
Yeah.
Travis
Content. And which is now obviously it's kind
Eric
of like when you. Well, when you create a platform where it's like no censorship or little censorship, that's what you're gonna get. It's the same as when you start a social media platform. It's like less restriction. You're gonna get some like, weird people that are like, you know, they're like, finally. Yeah. You're gonna get like the weird, like, I can say slurs on here, you know, and then if you do that, you're gonna end up. Whatever category you do, you're gonna end up leaning one of those directions. But. Yeah. And what do you think about that? I think people should spend that much money on. What's your advice?
Travis
Well, the crazy thing, the. The crazy thing to me is that there's probably a lot of like power users of only fans that are driving that well that are legitimately that. Because what was that my gut is that the majority of people who are spending money on only fans are not doing it to the degree where it's going to bankrupt them.
Eric
What was that?
Travis
They're spending like 200 bucks a year or something like that.
Eric
What was that guy that was the number one giver on.
Travis
But that's what I was going to say is that there are some users, probably their top 5% of users or 2% of users, maybe even less than that, that are probably dropping like egregious volumes of cash on OnlyFans and absolutely cannot afford to be doing that because they genuinely think that they have a real relationship with this person when it's probably just an AI bot or an employee that's chatting with them.
Eric
Remember that guy? I was saying you. I don't remember if you sent to me or if I sent to you, but it was the guy who was like the top spender for this girl's OnlyFans.
Travis
Yeah, I met her or something.
Eric
Yeah. And he was very weird.
Travis
No kidding.
Eric
When you're spending the equivalent of buying a house on OnlyFans, you're probably not a normal dude.
Travis
Yeah, yeah, that's. I can't find it is that it's typically not the rich and affluent people who are dropping $25,000 in OnlyFans in a single year. You know what I mean? It's the.
Eric
Oh, that's serious.
Travis
It's the lonely guy who doesn't know.
Eric
Oh, this is a real big.
Travis
Tony.
Eric
I am your number one of subscriber.
Podcast Advertiser
And how much have you spent?
Eric
35k. $35,000.
Travis
Oh, it's nice to finally meet you.
Podcast Advertiser
Is it nice?
Jackie
She's like $35,000 to meet you. She's disgusted.
Eric
Oh, you have soft hands. Finally, I got to touch him.
Jackie
Oh, why would you meet your. It's bad enough. The whole thing is bad enough, but at least the girls, like, can pretend that they don't know the type of men that are actually watching them. This one does. At least she's just facing it head on someone's ass, by the way. Hope not.
Travis
She's understandably scared.
Podcast Announcer
That's what I'm talking about.
Jackie
Exactly what I would imagine.
Eric
Wait a minute.
Jackie
Cyber look like? Lol.
Eric
Wait, the comment section is this. Wait a minute.
Travis
Wasn't that.
Eric
That's Brett Cooper's show, Rabbit Hole.
Travis
Oh, yeah. Well, I think.
Eric
Well, Brett Cooper left Daily Wire, but
Travis
I know they show to somebody else the new.
Eric
It worked better when it looked like a girl. Ben Shapiro. She literally looked like the comment section Worked a lot better when it was. That's interesting. That's why I would never want to be in a network, because look, this, this channel has 3.6 million subs, and she built that and then she had to leave. And it's like, oh, now it's true that now it's Regan Conrad.
Jackie
Yeah.
Eric
But also, they would pick someone named Reagan. If you're applying for a job at the Daily Wire. And it's. My name's Reagan.
Travis
Yeah.
Eric
Yeah. They're like, oh, wow, that's a good legacy. Yeah, that's how Ben talks.
Travis
No, they probably. That's probably a pseudonym.
Eric
Ah, it's Reagan. Oh, oh. This one says Reagan.
Travis
Her name's probably Karen. And they're like, well, we're probably going to have to rebrand you to Reagan.
Eric
Yeah, But.
Travis
But I'll push back on that a little bit, though, because the network piece is arguably what also helped her blow up. Obviously, her content was good and well for that audience, and she did a good job appealing to.
Eric
How much did you spend on Brett Cooper's Patreon last year? Let's get down to brass tacks here.
Travis
I actually randomly saw her at a.
Eric
Sorry, how much did you spend on Daily Wire plus in the last year?
Travis
Again?
Podcast Announcer
$0.
Eric
Dude. I met someone. I met someone. Or actually trying to think if they'll see this. I know someone. And they casually were like, oh, it's like how when I check out Daily Wire plus, they have like this. And I was like, did I just meet someone that pays for Daily Wire Plus? That is insane.
Travis
A lot of people do.
Eric
That is insane.
Travis
A lot of people do.
Eric
That is insane.
Travis
Again, $0 for me. But I also spent $0 on Patreon as well. And I appreciate your support platforms. I didn't.
Eric
I know.
Travis
Give it. Thanks.
Eric
Thank you.
Travis
Yeah, I mean, like I said, there's not much to say about that because I think that the majority of people who are spending money on this platform
Eric
aren't spending that much, are not breaking
Travis
the bank to do.
Eric
They're probably going the Patreon route where it's like 20 bucks or whatever a
Travis
month to subscribe to some minimum tier or something. But. But from what I understand, though, there's like a crazy amount of upsells in that. In that platform, too.
Eric
So, like. Well, so I think Patreon's kind of pushed in that direction, too.
Travis
Oh, really?
Eric
Where it's like, unlock a post.
Travis
Ok.
Eric
Which to me is like, annoying. It's like, I'm gonna. I'm subscribed to your Patreon. But also I have to pay.
Travis
Yeah, it feels actually.
Eric
No, no, I'm wrong and I'm on Patreon, so I should probably know this, but Patreon, I actually like this.
Travis
Okay.
Eric
180 on what I just said.
Travis
Actually, nevermind.
Eric
Actually, Patreon's great. No, what I like now is so you have people subscribing, but you can also do posts. I haven't really messed with it, but like you can do where people can buy like an a la carte post so they don't have to subscribe to you monthly. But like, if they want this video unfiltered or whatever.
Travis
Sure.
Eric
Which actually Patreon came in clutch because I don't know if you knew this. I had a video that got completely banned on YouTube and I think it'd be more interesting.
Travis
That's fine. What was that? Oh my God, dude.
Eric
I know, it's crazy. So no, I did a video so. Because it was one of the things, like I always go like, oh, you know, people talk about getting banned on YouTube and it's like, yeah, just don't say that. You know. But the most frustrating thing ever is I did a video with. I won't say it. So we don't get banned anywhere else. I did a video where I showed something that a Guy said on YouTube where he basically admitted to doing something really bad. I shared a commentary video where I said, this guy said this thing. That's very bad and we should talk about it, blah, blah, blah. Did my whole thing flagged.
Travis
What?
Jackie
The video.
Eric
The video got banned on YouTube and I appealed. My appeal got denied because of what that guy said. The video that I was commenting on is still up to this day on YouTube and they haven't taken it down. And he is uncritically saying, I did this.
Travis
He's actually taking that position.
Eric
Yeah. And he's the one saying it. And so my video got completely blocked. Wasn't allowed to be monetized, can't be seen. I can't even see it in the back end on YouTube. Wow. And so Patreon lets me have it there. Oh, they're watching this video and they
Travis
go, we gotta take that down.
Eric
Video. Who said that? Anyway, so I. It did come in clutch there, but yeah, yeah, that. That's crazy. 629 million in podcast related revenue on Patreon. I feel like we should dive into that sometime.
Podcast Announcer
Yeah.
Travis
I'm curious what the discrepancy is between the 150 and 650 because they take 10%.
Eric
No, I think it's 10%. Yeah. YouTube takes 25, I think.
Travis
Wow.
Eric
YouTube memberships. It's like 25% if I remember right.
Travis
I think that's what Caleb Hammer's financial audit membership thing is on. It's through YouTube, I think so. Interesting. Which is. Would be crazy. 25%'s a chunk of change, dude.
Eric
Yeah, they. Yeah. It says. Years after becoming a desirable revenue stream for creators, podcasts are continuing to flourish on Patreon. The monetization platform has announced that revenue generated by its podcast library reached $629 million in 2025. That sum represents a year over year increase of 33%.
Travis
Wow.
Eric
I've got to do more on Patreon.
Travis
Yeah, I think that's.
Podcast Advertiser
I gotta go.
Eric
I gotta go. Oh, look at this.
Travis
That's the core takeaway.
Eric
Look at this. Corporate media is also challenging Patreon. Tech giants like OpenAI are buying out top podcasts and deep pocketed venture capital firms are getting it. Oh, getting in. I thought I said getting it on. I was like, wow, it's crazy what's going on in the capital. Firms are getting in on the spinning spree as well. George Soros recently announced that it's investing in Midas Touch, a left leaning podcast network with a big presence on YouTube. Give me some of that Soros money. That's what I was telling you anyway. Interesting.
Travis
Yeah. Well, it looks like we need to do more stuff on Patreon. Yeah, yeah, yeah. I think that's the takeaway.
Eric
I was doing for a while. I was doing a. I was doing a exclusive episode every week and I would smoke a cigar and call it Holy smokes.
Travis
Yeah.
Eric
And then you. And then later, as always, you're like, I have a great idea. It was just mine. Like, we should call it that.
Travis
But it wasn't yours.
Eric
Yeah, it was the same. It was the exact same.
Travis
Yeah, I said we should. A golf podcast.
Eric
Wow, look at this. Patreon Chief Operating officer Paige Fitzgerald told Variety that 15% of Spotify users who visit a creator's Patreon page end up buying paid memberships. Dude, I gotta, I gotta do more on my Patreon. What am I doing?
Travis
Yeah, here's the question. Do you feel like it has to be on Patreon? Like I feel like they've sort of turned it into a verb. You know what I'm saying? Like, like. Or. Or its own category.
Eric
Like you're saying instead of like buy me a coffee or whatever.
Travis
Or whatever. What ClickFunnels did with funnels, like, it's just a landing page on a website. People literally started going, like, I gotta build my click funnel. It's like, it's not a.
Eric
It's.
Travis
It's just. It's a funnel. There's just that clickfunnels made it popular. So you.
Eric
That's the hard thing is like, I feel like it's tricky to get people to sign up if they're not already on it.
Travis
That's my point. Is like. Is like, if you started just a. Like a membership site, like, on school or For a while or whatever.
Eric
For a while, I had my substack premium. I had my YouTube. I had like an Apple podcast. Way, like, I. Basically anywhere someone could. I did. And then I felt like it was. Every time I posted exclusive content, it was like I had to go to five different places. And it's frustrating. So now I just have YouTube memberships and Patreon.
Travis
Okay.
Eric
I feel like YouTube memberships is the easiest because there's. You literally can hold your phone on Apple, pay and subscribe. And so people just tend to join naturally. Patreon. I feel like I struggle.
Travis
That's fair, dude.
Eric
I struggle to bring people in so much, though.
Travis
Yeah.
Eric
But also it's on YouTube. Yeah.
Travis
So, like, kind of like the additional user base that you're going to gain from lack of friction and signing up worth the 25% that you're going to get.
Eric
Yeah, it's probably worth it. It's worth it to have that. And Patreon. Yeah. Like, and then Patreon's kind of the
Travis
one to be like, that's my point about, like, if you just started a circle membership community, like, you pay like 99 bucks a month.
Eric
Yeah.
Travis
And it's flat if you have a hundred thousand members or ten.
Eric
Yeah.
Travis
You know what I mean? It's like, at first it's not as good, but until it gets over $99 in fees, then it's like, well, why wouldn't I have my own platform?
Eric
Listen, I'm not. But also anything else.
Travis
But that's my point. That's my point, though, is like, is it like I've gone back and forth on that? Like, is it worth just being like. I mean, it's 10%, but it's Patreon and Patreon, like I said, they've kind of turned it into a thing where it's subscribe to my page and you can add like, versus, like, subscribe to my circle.
Eric
I do think that helps.
Travis
Like, what's that?
Eric
That it's not a weird website that people aren't familiar with, but I've thought about going exclusive to YouTube just because there's no friction.
Travis
Yeah.
Eric
And I'm already uploading there. I've thought about canceling my Patreon and just going straight to YouTube.
Travis
But do you have more on Patreon or YouTube?
Eric
YouTube.
Travis
Really?
Eric
Or no, Probably. Page. I'm. There's no way to know. I think. I think I've gained more quickly on YouTube, but I think overall I have more on Patreon. But.
Travis
But it's the same offering.
Eric
4. It's 4.99 on YouTube and it's like 5 or $5 on Patreon, so.
Travis
And same. And they get the same stuff.
Eric
Yeah, just early videos and stuff. But again, I should do more interesting. But I'm busy doing this, so. Thanks. Close it out so I can go do Patreon content.
Travis
Well, that's it for this episode of the show. Remember, money only solves your money problems, but it's easier to solve the rest of your problems with money in the bank. So let's start there here on the Travis Makes Money podcast. Thanks for tuning in. Catch you guys next time. Peace.
Host: Travis Chappell
Producer/Co-Host: Eric
Guest Appearance: Jackie (brief appearance)
Air Date: July 9, 2026
In this lively and humorous episode, Travis, Eric, and eventually Jackie dig deep into the burgeoning business of online membership communities. They compare creator earnings between platforms like OnlyFans and Patreon, muse over the psychology behind user spending, and explore the strategies, pitfalls, and future trends of making money online via loyal fanbases. The conversation also veers into user behavior, platform competition, and the lessons creators can apply to sustainably grow lucrative communities of their own.
Endnote:
"Money only solves your money problems, but it's easier to solve the rest of your problems with money in the bank. So let's start there." – Travis (23:17)