CO-HOST | Make Money by Building Your Mount Rushmore of Mentors

Summary

Travis Makes Money
Host: Travis Chappell | Co-host: Eric (Eric Squirzen/Squarzinski)
Episode: Make Money by Building Your Mount Rushmore of Mentors
Date: May 17, 2026

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Episode Overview

This episode explores the idea that true wealth and a fulfilling life are less about cutting expenses (like skipping lattes) and more about increasing your capacity to earn—by learning from the greats. Travis, joined by producer Eric, pivots from a playful riff on “attractive men in America” memes to a deep discussion about building a personal "Mount Rushmore" of high-value mentors and thinkers. They break down how mentorship, the right influences, and data-driven self-improvement can guide you in making (and enjoying) more money.

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Key Discussion Points & Insights

1. From Internet Memes to Meaningful Mentorship (00:52–05:27)

• The episode opens with Eric joking about personal appearance and a viral clip about “the most attractive man in America.”
• Travis and Eric use humor to transition from surface-level admiration to a deeper question: who do you actually look up to, and why?
• Quote (Eric, 03:13): “I’m the most attractive man. No, I think it’s Vinny o’ Shauna from Valuetainment. He’s the reddest man in America.”

Relevance: This playful banter sets a welcoming, non-pretentious tone and positions role models not as untouchable icons, but as relatable people with practical wisdom.

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2. Defining "High-Value" (04:37–06:06)

• Travis and Eric critique buzzwords like “high value man,” noting how online culture can warp the meaning of success or worth.
• Quote (Travis, 03:51): “The phrase ‘high value man’ is just such a trigger phrase for me... You’re basically just calling him hot, but you want to say it in a masculine way.”
• The conversation pivots to a more personal, actionable interpretation: Who are the four figures (your Mount Rushmore) who genuinely influence your approach to life and business?

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3. Constructing Your Mount Rushmore of Mentors (09:35–12:30)

• Travis walks through his method for choosing mentors and explains the importance of revisiting your list as you evolve.
• Eric attempts to guess Travis’s Mount Rushmore:
  • Naval Ravikant (effortlessly guessed and confirmed)
  • Adam Grant
  • Mark Manson
  • Gary Vaynerchuk (Gary Vee, later confirmed as a perennial influence)
• They emphasize that "mentors" don’t have to be personal acquaintances; reading, watching, and studying from thought leaders can have a profound impact.
• Quote (Travis, 10:22): "He’s not sharing his anecdotal perspective. He’s sharing data.”

The Importance of Adaptability

• Both hosts note that their Mount Rushmore list changes as opinions or new information shift—the danger of blindly following anyone is discussed.

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4. The Four Mentor Archetypes: Traits and Takeaways (13:17–22:52)

Gary Vaynerchuk (Gary Vee)

• Notable for: Relentless consistency, self-awareness, non-toxic success frameworks.
• Most influential for: Modeling “walk the talk” and emphasizing finding your own purpose—not just chasing status symbols.
• Quote (Travis, 14:23): "I like that Gary's message is just much more about self-awareness and pursuing the version of life that's meaningful to you versus... everybody should want to buy the Jets like me."

Adam Grant

• Notable for: Data-driven approach to relationships and networking (“Givers, Matchers, Takers” framework).
• Most influential for: Showing that generosity, not transactionality, is correlated with long-term success.
• Quote (Travis, 16:52): “Give and Take fundamentally shifted the way that I view relationships... the people at the top... are actually givers.”

Mark Manson

• Notable for: Philosophical, no-nonsense self-help (“The Subtle Art of Not Giving a F*ck”)
• Most influential for: Breaking away from dogma; advocating personal betterment while calling out “bullshit” in the self-help world.
• Quote (Travis, 18:54): “Self-help without the bullshit. Because there is a lot of bullshit in the self-help space. And Mark Manson is really good at exposing the bullshit but also finding the truth.”

Naval Ravikant

• Notable for: Melding money and happiness; building a “market of one” through unique skills; wisdom on living well.
• Most influential for: Stressing that wealth and happiness are intertwined but separate pursuits; encouraging listeners to leverage their unique value.
• Quote (Travis, 21:51): “Do something that looks like work to others and feels like play to you… If you can do something with the majority of your time that feels like play, then you’re definitionally having a greater time, which also helps on the happiness side and the income-producing side as well.”

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5. How to Apply These Lessons (22:52–23:21)

• Travis encourages listeners to check out the content from these four figures, categorizing them as “safe follows” who avoid the pitfalls of toxic hustle culture and empty promises.
• Quote (Travis, 23:21): “Money only solves your money problems. But it’s easier to solve the rest of your problems when you’ve got money in the bank.”

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Notable Quotes & Memorable Moments

• On “High Value Men” (03:51):
  Travis: “The phrase ‘high value man’ is just such a trigger phrase for me.”
• On Shifting Mentors (12:30):
  Travis: “I feel like I would have been able to say this pretty easily, like, two months ago.”
• On Generosity (16:52):
  Travis: “The people at the top of the success ladder are actually givers.”
• On Self-Help Skepticism (18:54):
  Travis: “Self-help without the bullshit.”
• On Unique Value (21:51):
  Travis: “If you can do something with the majority of your time that feels like play... you’re definitionally having a greater time doing those things, which also helps on the happiness side and the income-producing side as well.”

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Suggested Action (23:21–23:45)

• Explore the work of Gary Vee, Adam Grant, Mark Manson, and Naval Ravikant.
• Regularly revisit your own mentor “Mount Rushmore” — if someone’s values or methods don’t align anymore, swap them out.
• Don’t chase money at the expense of purpose; use wealth as a foundation for a richer life.

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Summary Table: The Travis Chappell Mount Rushmore of Mentors

| Mentor | Key Takeaway | |------------------|----------------------------------------------------------| | Gary Vaynerchuk | Consistency, authenticity, self-defined success | | Adam Grant | The science of generosity and networking | | Mark Manson | No-BS self-help; truth over dogma | | Naval Ravikant | Build unique value; integrate happiness & wealth |

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This episode blends wit and actionable wisdom, demystifying the process of finding (and updating) the mentors who can help you make more money—and more meaning—in your life.

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For further inspiration, check out the recommended authors, podcasts, and books mentioned throughout the discussion.

Transcript

[A]

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[B]

You're listening to the Travis Makes Money podcast presented by GoHighLevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis. What's going on, everybody? Welcome back to the Travis Makes Money podcast, where it's our mission to help you make more money on this episode of the show. My producer Eric is here.

[C]

Hey, dude. I don't even know if you could recognize me because. Because I lost so much weight on this new workout routine.

[B]

Good for you.

[C]

No, I. I say that. And I know I say that joke every single time that we do the show, but I wanted to say it specifically because I'm trying to look more attractive. What are we laughing about?

[B]

I thought you were gonna say something more profound than that. No, I'm trying to mention a person or something.

[C]

Well, I'm trying to.

[B]

I'm trying to look.

[C]

Well, look less gross. Here's the thing. I'm trying to look more attractive because it came to my attention recently. I was listening to the Digital Social Hour podcast. Why are you laughing?

[B]

Because I know you weren't.

[C]

Okay, then how did I find this clip? So I was listening to Digital Social Hour podcast.

[B]

Well, it's different than watching a clip on Social.

[C]

And I found out who the most attractive man in America is. And it was this clip of this fella saying that he is the most attractive man. Justin Waller is the most attractive man in America. And I wanted to get your. I want you to get your take on this clip real quick. Let me connect to Bluetooth. See, Justin Waller would already be connected to Bluetooth.

[B]

Yeah, because of how attractive he is.

[C]

Yes. All right, here we go. Ready?

[B]

Bluetooth just wants to be connected to him.

[C]

Here we go.

[D]

If Justin Waller is. He's so high value. I've literally been at restaurant tables with Jay, and he's sitting across from me. We're at this Mexican restaurant, and this one's nickname walked by and she put, like, an order tag. She put it down, face down, and she Just kept on. She looked pretty good, right? He picks it up and it's like, this is Ashley room something or other. And the phone numbers on there. And people think I gloss him all the time. I do. Because that's the kind that I've seen that happen firsthand.

[B]

He's J. Waller.

[D]

He can pull that stuff off. The average guy is not going to be able to pull that off. That's how attractive Justin Waller is. He's so.

[C]

So we got 20 minutes. We're going to talk about this.

[B]

I didn't understand what you're supposed to say about that.

[C]

Like, that's like, that's the kicking off point of the episode to say no. I watched that clip straight man.

[B]

Allegedly.

[C]

That's the kind of stuff I hope you're doing behind my back when you, you know, I hope you're just like, that's how attractive. Eric Squirzen. He's Eric F. And Squarzinski.

[B]

That's really what I'm thinking when I go on podcasts is I just want to figure out how I can squeeze me in, work into the conversation that Eric is the most attractive man.

[C]

Travis.

[B]

In America.

[C]

Yeah, I can. I can't even say. I'm not gonna say as a joke. So it's not one. It's not true. It would be lying. I'm the most attractive man. No, I think it's. Vinny o' Shauna from valuetainment is probably the most attractive man in America. He's the reddest man in America.

[B]

Funniest man in America.

[C]

Funniest man in America. Okay, so I'm gonna use this clip. First of all. What do you think of the clip? You haven't even said what your thoughts are.

[B]

I did see that clip.

[C]

You like it?

[B]

No.

[C]

Okay. Did it make you extremely uncomfortable?

[B]

I just find it strange. I find it strange. I also. The phrase high value man is just such a trigger phrase for me.

[C]

Yeah.

[B]

Like, stop saying like you're. You're basically just calling him hot, but you want to say it in a masculine way. So you're like, he's just so high value.

[C]

Yeah.

[B]

You know, it's like you wanted to say sexy.

[C]

Yeah.

[B]

You really wanted to say what you actually thought, but you chose the. The words high value.

[C]

What do you think of this beanie? I think that that is a shirt. Right.

[B]

I don't want to say. I don't think it's a beanie. It's more like a. Like a headband.

[C]

Something. I don't know. Okay, well, here's where I want to

[B]

really Western bandits used to wear around their mouth.

[C]

Here's what I really want to ask you as a kickoff point. Give me your Mount Rushmore of high value men that you follow. And I'm not joking. Give them to me.

[B]

Wait, is this for real?

[C]

Yeah, but not attractive. Wait, hold on. Wait. But let's incur. Let's include that. No, not attractiveness. But I know you have some people you like to glaze often. Do I like Naval Ravikant?

[B]

Oh, okay, okay, okay. He's not. I see what you're saying.

[C]

So I'm. So I'm saying I'm using this humorous clip.

[B]

I see.

[C]

It's a joke. And then we're in serious people that are good friends who are four people.

[B]

Yeah, yeah.

[C]

Mount somebody around Mount Rushmore until Trump gets his chisel in the mail.

[B]

He cross my fingers for that one.

[C]

Huh? Did you see his gold statue?

[B]

I would love to see how somebody would carve his hair.

[C]

Did you see that?

[B]

Into Mount Rushmore? I did see it. You know the reason that I did see that?

[C]

A pastor shared it.

[B]

No. Because. Because of the boys.

[C]

Okay, well, anyway, we don't need to talk about this.

[B]

That you will. That you refuse to watch because it was the same day or like the same week or something. That in the show Homelander reveals a gold statue of himself and then Trump did the same thing.

[C]

Someday we're going to. Someday we're going to.

[B]

Someday you're going to watch that show and you're going to agree.

[C]

Someday we'll do it. Someday we'll do it. All right. Anyway, but what's your. What's your Mount Rushmore for influencers that you're just like they're the man.

[B]

Well, I've had some changes to that recently.

[C]

Okay, don't even dangle the meat in front of me. That's what that guy said about Justin Waller. See, I recovered quickly and took that joke off of me and just like threw it back at him. No, but don't dangle that in front of me because I will. I will talk.

[B]

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[E]

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[F]

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[B]

Naval Ravicant's definitely up there.

[D]

Dude.

[B]

This is more difficult now that I feel like. I feel like two or three people who I used to include on that are now no longer on that. Maybe I have to rework the whole thing.

[C]

You keep tempting me. Quit doing it.

[B]

If you were going to guess who's. I mean, naval was your first guess, which was absolutely correct. Do you have people in mind that

[C]

you're thinking, I would say, if I had to guess yours, this is going to be a short episode. If I had to guess yours, if I nail it, I would say Naval Ravikant twice. You get two heads on your Mount Rushmore. No, it'd be naval. I would say, I would put Adam Grant on there maybe.

[B]

Okay.

[C]

Just because he's foundational to you. I would put.

[B]

And he's hard to argue with.

[C]

Yeah, because he does it.

[B]

He's not, he's not sharing. He's usually not sharing his anecdotal perspective. He's sharing data.

[C]

I would put, I would put Mark Manson on there for the same reason. And I would say, these are people. You're probably not watching their stuff every day. But I would say people that I know are vital.

[B]

I would put Mark Manson up there.

[C]

Okay. And then I would say for your fourth one, I would say, see, even names are coming out of my mind. I'm like, no, not anymore. Because so many people fall.

[B]

Yeah, exactly.

[C]

Because there's a period where I would be like, I don't want to say names because it's not necessarily that they're bad. Yeah, some of them are.

[B]

Yes, some of them.

[C]

But it's like some people are just like for a period, super involved in their stuff. Like I would Say, like, Tom Bilyeu early on was like, a lot more someone that you checked out all the time.

[B]

Chris Williamson was that way for.

[C]

Oh, he's not anymore.

[B]

Just not. Not Mount Rushmore.

[C]

I'm trying to think of the fourth one. Let me see. Hold on. I want to. I love that you don't know, but I'm trying to guess the right answer.

[B]

I know. I'm genuinely trying to think through.

[C]

I would say. Yeah. Adam Grant, Mark Manson. Naval.

[B]

Look at my podcast that I follow.

[C]

Marcus Aurelius.

[B]

Marcus Aurelius is up there.

[C]

He's dead, though.

[B]

I don't know if he counts as somebody you can continuously follow today. Yeah, I put. I put Mark Manson up there because I do, like, of the podcasts that I listen to most often, I do find myself going back to his new podcast, Solved. It's really, really good stuff. I listen to Conan a lot, but he's not really education, like, make your life better. He's more just. He's hilarious. I think he's. He's the goat of all hosts. I mean, Rogan's up there somewhere. I don't know Mount Rushmore, but he's up there. Theo again, I feel like is more comedy than education, but I do. But I do. Like, he does bring on other people that are more educational, which I like a lot. I don't know, dude. I feel like I have to go back to the drawing board on this one.

[C]

This is really interesting.

[B]

I feel like I would have been able. I would have been able to say this pretty easily, like, two months ago.

[C]

That's interesting.

[B]

Hint, hint, audience.

[C]

Well, it doesn't. Okay, well, I'm trying to think of authors. There's got to be a fourth. Naval's just obvious.

[B]

Yeah, four.

[C]

But also, I would say the people like Adam, I feel like they're also not very reactionary people. You know what I mean? Like, the reactionary people are the ones that kind of go ebb and flow. Oh, Gary Vee maybe as a constant mainstay.

[B]

Yep. Yeah, I would put. Yeah, that's probably accurate. He's been up there for quite some time. That feels good.

[C]

Okay, good.

[B]

Mark Manson, Adam Grant, Gary Vee. Okay, and naval.

[C]

Write those down and let's drill this down a step further. What's the biggest thing you take from each one?

[B]

Gary Vee. Probably just the example of consistency that he's given. It's not even just the. The message of his content, because that's sort of evolved a little bit over the years, but just the fact that he Is the ultimate example of somebody who practices what he preaches. Like, he's not. He's not saying. He's not saying crazy stuff that gets you to be like that. That. That isolates 90% of the planet. Like someone like, you know, Grant does.

[C]

Yeah.

[B]

He's not out there being like, if you're. If you're making 400,000 a year, you're broke and you, like, you should feel bad about that.

[C]

I almost put Grant top four.

[B]

Yeah.

[C]

Yeah.

[B]

I would say not as much because of that, the polarizing stuff that he says. And I know that that's part of Grant and I. I take the good with the bad when it comes to people like Grant. Like, yeah. You know, there's. Just because you follow somebody does not mean that you have to agree with every single thing that they say.

[C]

Yeah.

[B]

But I like that Gary's message is just much more about self awareness and pursuing the version of life that's meaningful to you versus, like, everybody should want to buy the jets like me. Like, that's. That's not his message, which I appreciate. And then just like I said, his example of consistency that he wrote the book Jab, jab, jab, right hook, which was like the first ever business SL marketing book that I read. And that was 12, 14 years ago. 15 years ago. I don't. I don't even know when that was written. That was. That was like, it was at least I think it was like 2012, very beginning of social. That he was sort of. That he was on the forefront of it at that time and has never let off the gas since then, which is pretty incredible to me. So. So that one. Probably just watching him, like, watching what he's modeled is. Is what I've taken from him mostly. Adam Grant fundamentally shifted the way that I look at relationship building because it was at the very, very beginning of build you'd network. And it was like, when I started Build you'd network, it was very much like an exploratory thing. I was not coming at it from. I'm the expert at this. In fact, I had never even gone to an event or conference before I started the show. So I was trying to kind of learn on the fly. And that was one of the books that somebody on my show came on, and I was like, what's a book you recommend? They're like, have you read this book, Give and Take by Adam Grant? And I was like, no, never heard of it. Never heard of Adam Gr. And then he was like, oh, you have to like, this is one of the best relationship books ever. And it's sort of. It was like the thing that, that, that got me to finally embrace the idea that I could when you need

[G]

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[B]

Learn [e-mail] trading no longer pursue this as a career path without also becoming an epic consumer of a bunch of content that was meaningful to me. And give and take, like I said, fundamentally shifted the way that I view relationships and the value that's given in relationships because of the givers, takers, matchers thing. And I felt like naturally I was more of a matcher I would like. It felt that felt right to me. It felt like, you know, I give this much, you give this much. It's like quid pro quo made a lot of sense to me in my mind. But then seeing that the data actually supported being a giver and that the people at the top of the success ladder are actually givers. They're not matures or takers. Seeing that in data form form where it's like this is real, like science. This is not just, again, this is not just Adam's anecdotal experience.

[C]

He doesn't do a lot of that.

[B]

It's backed, yeah, it's backed with data and it's the right thing to do. You know what I'm saying? Like, that's the cool thing about, to me about, about relationships even. I had Chris Voss on the show again a couple days ago and that was something we were talking about is like when done correctly in a negotiation, you're shooting for a win win. You Want both sides to be happy with the outcome. And it's not like if I win, you must lose type of. And it's like, not only does that

[C]

work better, that's how it is when I do business. I want, I want to, I want everyone to lose.

[B]

Sure, sure, sure. You know, it's, it's not even, it's not even just that it works better. It's that it's also correct. It's also just the better thing to do in life. It, it feels better, it creates more, you know, deposits in your karma bank. And so that, that was sort of a big eye opener for me on the, on the giving thing was like, now if, if you can help people, that you should just be willing to help people. And ul the people who do that are also the people who tend to get what they want out of life as well. So that was a fundamental shift for me with Adam Grant. And then a couple of his other books are also phenomenal. But that was the one that like really got me on the Adam Grant train, you know.

[C]

Yeah.

[B]

And then Mark Manson, the, the Subtle Art Not Giving a Fuck was a really pivotal book for me because it was one of the first times that I had read anything philosophical outside of the pursuit of the religion that we were in. So that was, it was, it was just, it was good to see that there's, and it sounds crazy now, but at the time I just didn't know that that world existed because I was in this world where it was like, this is the truth and anything outside of this is just against the truth and can't and cannot have any semblance of truth. And so when I, when I picked up that book, it was, it was really helpful to gain perspective that like, oh, there are still practical, you know, you know, value creation strategies and methods to live a really good life outside of the construct of, you know, some dogmatic religion. So that was really helpful. And then I love that Mark Manson is not like, you know, the tagline that we've used on, on my other show sometimes is self help without the bullshit. Because there is a lot of bullshit in the self help space. And Mark Manson is really good at, at exposing the bullshit, but also finding the truth and saying like, you can't, you can't get rid, you can't throw the baby out with the bathwater in terms of self development. Like you should be actively trying to become a better version of yourself. But what part of this is, what part of this is prosperity gospel? What part of this has no data behind it. And what part of this is actually supported from psychology and how does that interact with philosophy and different schools of thought? So I like. I like how he approaches that conversation a lot of. And then. So, okay. And then naval. Naval. I mean, the reason that I like his stuff so much is that he speaks to more than just making money and more than just business. Like, so if you read the. The Almanac of Naval Rav Kant, that it's broken off into two sections, and the first one's about wealth creation and making money, and the second is about happiness. And I like that he, in his content, weaves those two ideas together and doesn't suggest that they are necessarily the same thing, that the pursuit of both of those things are actually different, but they can be found within each other. And I think that there's a lot of great value there as well. There's one piece that's standing out to me right now is the part where he talks about your unique value. I think that's a really helpful thing to read through and understand that it's not just about creating one skill set that's marketable to getting this job or starting this business. It's about the ultimate skill stack that you create over a long enough period of time to where you can create a market of 1. When it comes to your utility to the market or to a business that you're working for. Because if you can do something that nobody else can do, then you can get paid really, really well to do that thing, regardless of what those skills end up being over time. But it's like, what's the thing that you are uniquely valuable for? What's the thing that you are uniquely good at that even if somebody else has similar skills to the one that you have because you have this other skill that they don't have, it makes these other skills amplified to the degree that you are the one who's going to be able to get the opportunity that the other person didn't get, and that person is competing on the wrong things or competing on these. The resume of skills, rather than looking at, well, what's the unique value that I bring? What's the thing that I can. What's the thing that I would be able to create or do that almost nobody else would be. Would be able to replicate? And how can I bring. How can I package that into. Into the economy and get paid really well to do it? And then by. By proxy, it also feeds into the happiness side, because if you're doing things that you're uniquely valuable with or things that you're uniquely good at. It's probably something that you enjoy, at least to a certain degree. And then he talks about the whole, you know, do something that looks like work to others and feels like play to you. Well, that goes in that same thing. And if you can do something with the majority of your time that feels like play to you, then you're definitionally having a greater time doing those things, which also helps on the happiness side and then. And then counterintuitively helps on the income producing side as well. So. But he's got, he's just got so many good things.

[C]

Well, I have to tell you something. If I were to build a Mount Rushmore, you'd be on it.

[B]

No, I wouldn't. You're a liar.

[C]

I don't even know who would be on mine. I didn't think about it till this moment, really, so don't ask me.

[B]

We'll do that on the next episode.

[C]

Oh, bonus content.

[B]

Anyway, for those tuning in, go check out some of those guys. If you've never read anything from them, never consumed any of their content. Those are some of the people that I find to be consistently truthful, but also, but also not gross, if that makes sense. Like there's just some, some sections of this world that can get really gross really quickly and get really spammy and scammy really quickly. And these are some of the people that I found to be like, they're safe follows, if that makes sense. So go check out some of their stuff. And remember, money only solves your money problems. But it's easier to solve the rest of your problems when you got money in the bank. So let's start there. Here on the Travis Makes Money podcast. Thanks for tuning in. Catch you next time. Peace.

[E]

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