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Travis
You're listening to the Travis Makes Money podcast presented by GoHighLevel.com for a free 30 day trial of the best all digital marketing software tool on the planet, just go to gohighlevel.com travis. What's going on, everybody? Welcome back to the Travis Makes Money podcast where it's our mission to help you make more money. Today on the show, my producer Eric is in studio. We are both back in.
Eric
We're back, baby.
Travis
From being in Florida for a little bit. Well, he was in Florida with me and then I came back to Vegas and then left to Florida again. And then now I'm, I'm back home.
Eric
So welcome back.
Travis
Thank you. I appreciate that. So apparently you have a few topics that you want to talk about, but you don't know which one to start with. So I'm supposed to pick a number between one and seven.
Eric
Yeah, we've got to catch up to a week of recording. Yeah, I've got seven topics.
Travis
That's a full week.
Eric
Nothing gets by you. So we're going to do all these, but which one do you want to start with? Pick a number between one and seven.
Travis
I'm going to go with lucky number three.
Eric
Are you sure we're starting spicy?
Travis
I've never been more sure about anything.
Eric
We're starting spicy, if you know what I mean.
Travis
Not sure I do, to be honest.
Eric
All right, you ready?
Travis
Yeah, I'm ready.
Eric
Here we go. This. The topic of this episode is California's are big spenders when it comes to onlyfans.
Travis
Ooh.
Eric
So how much do you think Californians spend on only fans in the last year?
Travis
You know, if I were guessing state by state, I would have put Utah ahead of California.
Eric
So I'll keep that in your back pocket for now. They're keeping it in their front pocket.
Travis
Although to be fair, total volume. There's just way more people in California.
Eric
True.
Travis
How much has do have California in the. In like 2025 calendar year in the p. Yeah.
Eric
In the past. Last year. So 2025. Yeah. Oh, my God. That was last year.
Travis
Yeah. Which feels weird.
Eric
Crazy.
Travis
Geez. I Feel like it's a lot more than I think that it is. If there's 30, 40 million people in
Eric
the state, is that how many people are there?
Travis
30 million?
Eric
How many 40 people live in California?
Jessica
I don't know.
Travis
I feel like there's like 15.
Eric
There's 39.35 to 39.5 million people in California.
Travis
Okay. Yes, about 40 million.
Eric
I love that you. I'm 40 and I said actually 39.5.
Travis
I'm going to assume it is about a half a billion.
Eric
Okay.
OnlyFans Data Narrator
The search engine Only guider says that Californians spent a combined $350.6 million on OnlyFans last year. That accounts for just under 13% of the market, which makes sense considering California is the most populous state.
Jessica
Louisiana ranked second, just behind New York for overall spending on the subscriptscription site, but it barely made the top 25 based on spending per person. Atlanta, Orlando and Salt Lake City ranked
Travis
highest per capita shout out.
Jessica
Utah, Washington, D.C. north Dakota and Nevada ranked highest among the states. How much would you say you spend, Jessica?
OnlyFans Data Narrator
Oh, hundreds.
Jessica
Hundreds.
Travis
I'm still looking for it.
Jessica
I kept typing in fans only.
Travis
Yeah, you were getting the wrong thing there.
Eric
Only fans. So, yeah, what I mean, I, I, I also love too when people on the news get their own little like tiny, mild, over the line joke in.
Travis
Yeah. Yeah. How much of you, how much do
Eric
you think you spend? Yeah. What's your take on coming up at 6. What's your take on Californians spending $350 million in only fans last year?
Travis
I mean, you know, really, that seems almost light to me for California. It seems like the state that should be supporting only fans people the most. That's probably where a large concentration of only fans models live is California. Like, you know, half of it's just their friends supporting them, you know, probably not.
Eric
But I'm, I'm curious. Were you surprised by Utah?
Travis
No, not like, yeah, no, Utah, Utah is just always funny to me. I love, I, I love the data because the data doesn't lie. But all the dudes in Utah are lying for sure to somebody because they, they're like the number one supporters of porn, of the porn industry. But then you go there and everybody pretends like they've never, like they're, they would be surprised to even hear that only fans was a thing, you know, but the only thing that, the only thing that makes me sort of like sick to think about is how is the volume of dudes that are doing it when they're already super in Debt because you know that that's the case. You know what I mean? It's like, that's really. That's really how you're gonna spend your half your paycheck this month is like, you get into the subscription and then all of a sudden you realize that there's like 34 upgrades and you gotta pay extra for this and pay extra for that. The ones that really kind of depress me are the ones who think that they're actually chatting with the girl. And maybe there are some Only Fans girls who are actually doing the talking, but there's also so many only fans agencies that's basically just AI replies or, you know, sweatshop workers in a third world country that are just replying to you. When you think that it's, you know, surfer girl 69 or whatever, her Only fans is like, those are the ones that are more depressing because they. They. They're like, they're. They're exchanging. They're. They're giving up real interactions with real women because they feel like they have this sort of quasi relationship with this girl on Only Fans because they sent her $24,000 over the course of the last three years or whatever. It's like you. You don't though, bro. Like you. She doesn't actually like you. Like, I hope you understand that. You know, but, you know, I guess do what you want with your money. Just not gonna. Not gonna help you very much.
Eric
Thanks for listening to this episode. That should be one of the steps in this debt snowball for Dave Ramsey. It's like, pay off all your debt, get a thousand dollars in your emergency fund, then you can start.
Travis
No, really. It's a ratio of how much of your earned income you should be spending on OnlyFans. That's really the number.
Eric
Can you give that number for a social clip? Here's how much money you should be spending on Only fans.
Travis
If you're only making $5,000 a month and you're spending $500 a month on Only Fans, that's the ceiling. Okay? We should be less than 10% of earned income spent on only fans creators. Ideally 5 if you want to do it the smart way. You know, save up for that 401k. Still get your rocks off in the meantime. OnlyFans. 5% of your total earned income. It should be 69 unless you're married.
Eric
69%.
Travis
69%.
Eric
I was making a joke and I was like, that's a significant portion of your.
Travis
On the off chance that somebody heard that and then ran with it. Yeah, that's. That's dangerous advice.
Eric
So I wanted to look and see what states had the most creators because I was kind of curious about that because I feel like Nevada had to be the top for creators.
Travis
The only problem is that everybody who lives in Nevada lives in Vegas. Like that's basically.
Eric
What does that mean? What do you mean?
Travis
I'm saying like this episode of the
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Travis
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Travis
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Travis
And not that many people, like, not that many people live in Nevada, but
Eric
if you think about places, there's a
Travis
higher concentration, I'm sure in ESPEC because of Las Vegas. But I, I, I would not assume that it's high in terms of actual population just because, like, I think there's like 2 million people in Clark county. And that's basically it.
Eric
It's not near the top.
Travis
Yeah, that makes sense to me.
Eric
Okay. I didn't know, but anyway. But I, when I was looking for that, I accidentally came across the exact blog that they just referenced in the news report. I didn't even look for it, but that's what perplexity gave me. So I'm gonna, I'm gonna go through
Travis
what a great tool.
Eric
It is a great tool. Honestly, when it comes to searching, like, news stuff where you're like, give me like 10 cited sources and it gives you. Because ChatGPT, I'm not gonna do Trump. Yeah, ChatGPT doesn't give you jack. And 90% of the time you're like, that's not correct. It's like, you're right. Sorry about that.
Travis
You fact check it and it's like, great catch. It was like, am I not caught perplex?
Eric
Like, I'll sometimes, like, ask, like, is this accurate and it'll give me like three sources as to why it's not. It's so much better. Shout out Perplexity.
Travis
Agree.
Eric
So it is a $1.68 billion annual industry. 1.29.
Travis
Are you saying just OnlyFans?
Eric
Yes, just Only Fans.
Travis
That's crazy. So basically that's their revenue.
Eric
Yes, 1.29 million creators. So what's the. What's the math on that? If you go one point, I can't do it. What is that one point?
Travis
Basically bucks per creator.
Eric
On average, 1,000 a year, which I'm assuming most creators are making like less than 100 bucks a month.
Travis
It's probably just like podcasts. The top. The top, like 200 are raking in 90% of the dough.
Eric
Right? So. So here's some of the stats. Okay. Do you want me to ask you to give me a number and I tell you if you're right or you want me just read the numbers and you react.
Travis
Just read the numbers. I'm curious.
Eric
Okay. Total US only fans creators 1,297,804. Total US only fans creator revenue 1,000,000 or 1,687,145,576. Estimated US federal income tax from US creators. $301,000,000. Wow. Estimated total US tax contribution from US creators federal plus state 338.7 billion dol. Billion. Here is the.
Travis
It's crazy to talk about it like this because it sounds like we're commenting on the economy of a country.
Eric
Like a. Like a small.
Travis
Their total GDP is about $1.76 billion.
Eric
It's crazy.
Travis
What's crazy is somebody ecosystem that some tech company created without the intention of it ever being born, by the way.
Eric
Right?
Travis
Like, Only Fans was created as like. Like Patreon plus type of a thing. It's just that because it was this. The problem with marketing stuff is like the uncensored version of this other thing is that it immediately attracts all of those people and only Fans. I did a push, probably. I don't remember this, like maybe five, six years ago. They emailed. They emailed me and they were like, can you please come on, OnlyFans? We want to, like, prove to people that we're not just porn. And it was like, well, that didn't work. Yeah, everybody.
Eric
Yeah, it's all porn. And then like a couple comedians who are on there. Because it's funny to be on Only Fans, right? And I'm sure because I think Whitney Cummings was on Only Fans, but I
Travis
Think it was during that stand up. Right.
Eric
I think she's still really like a.
Travis
Like a Patreon community. There's zero things about only fans that requires you to be a. Like a porn star. It's literally just a. It's just gated content.
Eric
That's what people say when the bill comes in. Babe. It's not just now.
Travis
This is. I'm just a big fan of Whitney Cummings.
Eric
Imagine you get a. You get in trouble for having an only fans thing come in on your credit card.
Travis
Does it say pressure? I actually that's a question.
Eric
Check your bank.
Travis
Anyway, so what is the merchant. What is the merchant code for that?
Eric
Here's the 10 states that alone count for nearly $1 billion of revenue. Number one, California. There's 430 creators per 100,000 people.
Travis
Oh, so you're talking about the total volume of creators. Not. Not people spending money on only fans. The people.
Eric
Well this. I have a couple. I have a couple things from it. So here, here's California. California is number one for the top state. There's 169, 505 creators. Annual revenue 220 million 357, 621. There's 430 creators per 100,000 people. That's crazy. And then total tax, if you want to know that is 41,867,948. Shout out Gavin Newsom. Like the economy is funded creating a
Travis
killer industry out there in California.
Eric
Okay, guess two and three. I'm not gonna. I'll read all top ten, but guess who two is.
Travis
New York.
Eric
No. I'm gonna make you name all 50 states. It's. It surprises me actually.
Travis
Arizona?
Eric
No.
Travis
Texas.
Eric
Yes.
Travis
Okay.
Eric
123. 792. If. If I was a male.
Travis
They're all in Austin.
Eric
Only fans creator. My bio would say everything truly is bigger in Texas. Ah, I bet you that's like six. I bet you all of them have that. 123,000. There's 395 creators per 100,000. Most of those are just people that couldn't get on stage at Kill Tony and so they opted for a second path and it brings in 160 million.
Travis
There's working on their stand up career.
Eric
930,468. Number three was obvious to me. But I'm curious if it is to you.
Travis
It's not one of the ones.
Eric
I knew it would be a top three. I don't know. I don't remember anything you've just said.
Travis
Florida.
Eric
Yeah.
Travis
Okay.
Eric
I figured Miami, like. Like I figured Florida is going to be one of those 120,772 creators. What?
Travis
I said all of them are in Miami. Yeah, probably legit. Like 80% of them are in Miami.
Eric
100 and or 516 creators per 100,000.
Travis
That's still. That is insane.
Eric
Crazy. The highest state for like being per 100,000 is Georgia. 568,000 or 568,000 people in Georgia. 568 out of every 100,000 are only fans. Creators. Wow, that's crazy. So, yeah, the top 10 states are California, Texas, Florida, New York, Georgia, Washington, Illinois, Ohio, Pennsylvania, Arizona. Yeah.
Travis
I mean, it created their own economy, you know, Good for them.
Eric
It is crazy. And it is crazy. OnlyFans started not being that.
Travis
Right.
Eric
And.
Travis
And also completely unintentional.
Eric
YouTube started as a dating site.
Travis
Did it start as a. Yep.
Eric
It's crazy. Some of these companies and what they become known and what they started as though.
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Travis
that you're not entirely sure it'll work out.
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Travis
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Travis
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Travis
The biggest one to me was this company started as a video game company. Do you know this story?
Eric
I don't know.
Travis
They started as a video game. They were trying to build a video game and had like, like moderate success. And I want to say they raised some money trying to do it and then they were frustrated communicating with all their teams to build this, this game and created their own internal communication software which eventually pivoted and turned into Slack. Yeah, which is like a 30 billion dollar company. And yeah, I think the, I think the founder of Slack is working on other video games. I think he was just like a gamer, wanted to do, wanted to develop video games, happened upon Slack, became this juggernaut of a, of a company and now I, I want to say he's like working on video games and stuff now. So different.
Eric
For somebody who's listening to this, who's wanting to get started as an Only fans creator, what advice would you give to them?
Travis
Step one? No, I have zero advice for only fan OnlyFans creators because that's a, it's a weird, it's a strange world to me. Although I will say like I have friends who've done, who like, who had sort of like distribution engines for that and they basically told me that they, they would sign OnlyFans creators to their like network and then they had a network of like 350 meme pa on Instagram and then they would just start like promoting the heck out of their Instagrams on the meme pages and then sending traffic, which is why they took a large percentage of the, you know, total revenue that the creator made. But so that would be if, if we're actually talking real advice and then that's the actual real advice is that go to, go to people who own Meme pages and see if they'll send traffic to you.
Eric
I think the biggest thing is you better make sure it fires you up.
Travis
Oh yeah.
Eric
Because when you look at the numbers, the average Only fans creator earns. Guess how much the average creator earns?
Travis
I mean thousand bucks. 2,000 bucks a year.
Eric
The average Only fans creator earns about 150 to 2 to $180 per month.
Travis
Yeah. So thousand, two thousand bucks a year.
Eric
So you got to do it for love of the game and hope that you can hit a top. Top 1%.
Travis
Yeah. Or don't hope. Is that like, do you want to.
Sponsor Voice
You know what I mean?
Travis
Like that's something you got to think about.
Eric
Yeah.
Travis
It's like do you want to be top 1%? Because then it's like everybody knows you for this thing. Like, it'd almost be better to be like almost like mid tier where you make like 15, 20 grand a month. So like not everybody knows that this is what you do.
Eric
I, I wanted to be in the top 1%, but the market didn't told you. I guess they did vote with their wallet. I, I should start an. I should start an Only fans where I live stream and I start naked. And if you tip, I put on clothes on.
Travis
If you want me to get clothed,
Eric
you just do. Okay.
Travis
That would be funny actually. Tip me to put clothes on.
Eric
I'm sure somebody does that too. I'm sure there's something for everyone.
Travis
Yeah.
Eric
Over there.
Travis
Quite literally. Yeah, I think so.
Eric
Well, this episode is brought to you by Only Fans. But no, but seriously though, if you're going to give some advice to somebody who is spending, I wonder if there's data on that. I wonder what the average Only Fans customer.
Travis
It can't be much.
Eric
What is the average only fans customer
Travis
or spend or see if there's like any data about the average. Like, you know, average income of someone who spends on only Fans. Like I can't imagine it's so typical.
Eric
Fans subscribe to one to three creators totaling 15 to $30 a month. So they spend 40. So it says like and then people who tip a lot, which you all upset on tipping, should you tip, Tip your only fans 48 to $100 monthly. So. So how much should someone be making before they're spending that kind of dough on only Fans?
Travis
A lot.
Eric
How much?
Travis
I mean, I mean, I guess if it's like 15, 20 bucks, then it's whatever. But you start spending. That's the problem is that it's the rabbit hole that it brings you Down. It's like you pay. Like I said, you pay for the subscription. It's like you get behind the paywall, and then you realize that not everything's free. And it's like, oh, but I. But I want to see that picture. Like, ooh, that I want to see that. Like, I got to pay an extra 30 bucks to unlock that video or. Or to message this person that's clearly not the person actually messaging me back. You know what I mean? It's like, how. Like, how's this person live on stage at a comedy festival right now, but also messaging you at the same time? Like, that's not. That's not the same person, man. Yeah. So, yeah, you're just gonna. Just understand what it is. Like, you're gonna. You're getting taken for money. That's. That's what it is. So know that that's the case. And don't be like, I think she's falling in love with me. You know? Because, like, there's a lot of. Like, some of these ladies are just expert scam artists. You know what I mean? Like, they will take as much money from you as you're willing. And I, like, I bet you anything, like, if.
Sponsor Voice
If you look.
Travis
If you look for. You could probably find some pretty crazy stories from people who've spent, like, tens of thousands of dollars with. With creators thinking they're going to, like, meet up with them.
Eric
Well, it's the same guys that. I mean. And it's hard to even blame the ladies, though, because it's also the guys. It's the guys that go to strip clubs and go like. Well, it's not even strip clubs. It's the guys that go to a restaurant.
Travis
Yeah.
Eric
And the waitress is nice to them.
Travis
Right.
Eric
And they're like, dude, she still got it.
Travis
She's into me. Yeah. If I weren't married. I totally hit that. It's like, no, you wouldn't. She wouldn't even give you her number.
Eric
Oh, my God. There was one guy. I gotta show you that
Travis
while you're opening that up. Did you see the Shane Gillis only fans sketch?
Eric
I didn't.
Travis
Really?
Eric
Yes. Daddy's gotta make a living. Yeah.
Travis
Oh, so good.
Eric
I don't know if I can find it. Maybe I'll find it for some other time. But, yeah, that's a really. It's a really interesting stat. When I saw it, and I love to see them, the morning news tackle it, it really meant a lot to me.
Travis
Yeah.
Jessica
Yeah.
Eric
So what's our takeaway? And close us out perfect fodder for
Travis
a morning news segment.
Eric
Wait to keep it themed. Finish us off, Travis.
Travis
Ew. Well, that's. That's it for today's episode. The bottom line is, stop spending money on dumb shit all the time because it's just not worth it. But for those that are listening, thanks so much for tuning in to this episode. Remember, money only solves your money problems, but it's easier to solve the rest of your problems. Money in the bank. So let's stop spending it on OnlyFans and keep it in your bank account. Catch you in the next episode. Peace.
Episode: CO-HOST | Make Money by NOT Blowing it on OnlyFans
Host: Travis Chappell
Co-host: Eric (Producer)
Date: March 2, 2026
This episode dives into the surprising statistics and cultural phenomenon surrounding OnlyFans spending in the U.S., its economic impact, and the societal behaviors fueling the platform’s billion-dollar industry. Travis and Eric unpack state-by-state data on creators, subscribers, and spending, highlight the blurred line between supporting creators and unhealthy financial decisions, and offer practical (if tongue-in-cheek) money management tips regarding discretionary spending on adult content.
[01:35] Topic introduced—Californians are the nation’s biggest spenders on OnlyFans.
Californians spent $350.6 million on the platform in 2025, just under 13% of the entire U.S. market.
Context: Largest population—around 40 million people.
"That seems almost light to me for California. It seems like the state that should be supporting OnlyFans people the most."
—Travis [04:07]
Louisiana, New York, Atlanta, Orlando, and Salt Lake City come up as notable for high spending or creators per capita.
Utah, despite its conservative image, ranks incredibly high per capita, a running joke in the episode.
"All the dudes in Utah are lying for sure to somebody because they're like the number one supporters of the porn industry. But then you go there and everybody pretends like they’ve never… heard of OnlyFans."
—Travis [04:33]
Discussion on how easy it is to overspend via subscriptions, upgrades, tips, and the illusion of personal interactions.
Travis cautions about users developing one-sided relationships with creators, often facilitated by agencies or AI—“you're giving up real interactions for something fake.”
"The ones that really kind of depress me are the ones who think they're actually chatting with the girl… There’s so many OnlyFans agencies that's basically just AI replies or sweatshop workers... She doesn't actually like you."
—Travis [05:17]
[12:07] OnlyFans is a $1.68 billion annual U.S. industry (in creator revenue).
1,297,804 creators in the U.S.; estimated $301 million in federal income tax from creators.
Top states by number and revenue:
"It's crazy to talk about it like this because it sounds like we're commenting on the economy of a country!"
—Travis [13:27]
OnlyFans was not designed initially for adult content—parallels drawn with other companies like YouTube and Slack that pivoted from their original intent.
“OnlyFans was created as like Patreon plus… the problem with marketing stuff as ‘uncensored’ is it immediately attracts all those people, and then that’s what it becomes.”
—Travis [13:45]
The vast majority of creators earn little:
Success comes with saturation, questions of privacy, and personal branding considerations.
The “distribution engine” anecdote: meme pages drive significant OnlyFans creator traffic.
"Do it for love of the game and hope that you can hit a top 1%."
—Eric [22:28]
Average subscriber spends $15–$30/month (1–3 creators); “heavy” users up to $100/month.
Travis delivers a tongue-in-cheek financial rule:
"We should be less than 10% of earned income spent on OnlyFans creators. Ideally 5% if you want to do it the smart way… OnlyFans: 5% of your total earned income."
—Travis [07:07]
Warning about the subscription “rabbit hole,” with incremental upsells and the risk of unhealthy spending for those in debt.
Don’t Blow Your Budget: Understand where your discretionary money is going and watch for digital spending traps—especially on subscription/content platforms you may be emotionally invested in.
Creators: Know the Odds: The vast majority of OnlyFans creators earn very little, so personal branding or distribution strategies are critical if you’re entering the space.
Subscribers: Temper Expectations: Don’t mistake digital interaction for real connection and don’t let spending get out of hand.
Economic Impact: The adult content creator economy is enormous and mirrors real-world market structures, with a tiny fraction of creators making the vast majority of the earnings.
"Stop spending money on dumb shit all the time because it's just not worth it… Money only solves your money problems, but it’s easier to solve the rest when there’s money in the bank. So let’s stop spending it on OnlyFans and keep it in your bank account."
—Travis [26:36]
Overall Tone:
Conversational, humorous, pragmatic, and non-judgmental. Travis encourages listeners to enjoy life and spend wisely—without the guilt and shame tactics common in traditional personal finance podcasts.